EDUCATION The Wharton School, University of Pennsylvania, Philadelphia, PA August 2008 – May 2011 • Bachelor of Science in Economics (Concentration in Marketing) Conferred, May 2011 • Relevant Coursework: Principles of Marketing New Product Management Consumer Behavior Contagious: How Ideas Spread Principles of Retailing Principles of Advertising Marketing Research Business Ethics SELECTED WORK EXPERIENCE Holland Services, Fort Worth, TX January 2011 – Present Independent Contractor • Served as office IT provider, implementing, managing, and maintaining servers, network drives, and overall connectivity • Conducted research on land ownership, ascertaining qualifications and best practice for leasing the land, and communicating with landowners to sign lease • Created and produce structured packets detailing the oil and gas leasing history and all pertinent, ancillary documents to individual plots and tracts of land Barnes & Noble College Booksellers, Philadelphia, PA January 2011 – May 2011 Campus Representative • Primary liaison between the Penn Bookstore, Barnes & Noble Campus Booksellers, and the undergraduate committee • Planned, developed, marketed, and managed three large scale on-campus events garnering an average of 300 student attendees, as well as numerous smaller campaigns • Promoted multiple campus programs and initiatives through innovative and interactive marketing campaigns utilizing Facebook, Twitter, email, and on-site giveaways Macy’s Inc, New York, NY June 2010 – August 2010 Men’s Merchandise Marketing – Intern • Co-Captained Holiday 2010 Celebrity Gifts marketing and advertising strategy, pitching and signing five celebrity brands onto the initiative while developing branding, promotional, and placement plans with expected sales of $225 million • Designed, structured, and planned the men’s section for twenty-nine Macy’s national catalogs, brochures, and foldouts • Developed and presented comprehensive new fashion watch line introduction with $3.6 million first-year expected return Dick’s Sporting Goods, Pittsburgh, PA May 2009 – August 2009 Merchandising – Buying Intern • Researched and developed 2010 online assortment and marketing strategy pertaining to the cycling department • Presented online strategy to senior level management, leading to online growth projections of 45% • Developed and presented comprehensive online competitor analysis, creating leverage in regards to suppliers and vendors • Coordinated with multiple teams to resolve issues concerning ordering, shipping, marketing, and store operations LEADERSHIP EXPERIENCE International Fraternity of Delta Sigma Pi May 2009 – January 2011 President, Vice-President of Fraternal Services • Developed robust branding strategy to begin changing campus-wide perception with large scale, marquee events and partnerships with over five student organizations • Created two additional executive positions and instituted junior executive board to oversee multi-pronged branding strategy • Created new brotherhood interaction program, increasing participation in social activities by 25% ACTIVITIES AND INTERESTS • Activities: International Fraternity of Delta Sigma Pi, Marketing Undergraduate Student Establishment, American Marketing Association, Intramural Football, Intramural Basketball, Intramural Soccer, National Scholars’ Honor Society, Duquesne Integrated Honors Society, Duquesne Honors College • Interests: Literature, Writing, Pittsburgh Steelers, College Basketball, Lost (Television Series), Mad Men (Television Series), Music • LinkedIn: www.linkedin.com/in/jacobdavis