Let's Do It Again!

The University of Iowa’s Marvin McNutt – winner of the Big Ten Conference’s Richter-Howard Award as the league’s top receiver – has some really big hands and some really, really big numbers for 2011: The senior from St. Louis is the only Big Ten receiver averaging more than 100 yards in receiving per game. He also will enter Iowa’s bowl game with a league-leading 12 touchdown receptions.

Here’s another collection of numbers that we wanted to share with you as we enter the final weekend of the 2011 regular season:


University of Iowa officials knew the greater Phoenix area and Arizona had more than its fair share of alumni and friends and fans of the Iowa Hawkeyes, and weren’t surprised at all when that group – paired with thousands of fans from the state of Iowa – responded to the call to join the Hawkeyes in the Valley of the Sun by contributing significantly to an Insight Bowl record attendance of 53,888 at Sun Devil Stadium last December when Iowa upset nationally ranked Missouri in the 2010 Insight Bowl.


Despite having to go head-to-head against the National Football League on television, the ESPN broadcast of the 2010 Insight Bowl featuring the Iowa Hawkeyes recorded a 2.24 rating, a whopping 460 percent increase over the 2009 broadcast available on the NFL Network. The 2010 rating was just shy of the event’s average rating of 2.4 over 18 games. Imagine what those numbers could have been had it not had the Hawkeyes’ thrilling come-from-behind victory didn’t have to compete against the NFL?


Some folks are projecting the University of Texas to be the Big 12 Conference’s representative in the 2011 Insight Bowl. Some are also projecting nationally ranked Baylor Bears. Either way, consider this: The last time the Iowa Hawkeyes played a team from Texas in a bowl game, the bowl game and its television partner had a really, really, really good day -- the 2006 Alamo Bowl between Iowa and Texas was the most-watched college bowl game in ESPN history (to that date). The contest earned a 6.0 rating, which translates into 5,521,220 households and 8.83 million viewers.


More than 70 college football teams will play in a bowl game later this year but only six will have a Graduation Success Rate better than the football program at the University of Iowa where the “student” in “student-athlete” is taken seriously. In fact, with a 2011 GSR of 83 percent, Iowa is one of only eight college football teams projected to be bowl-bound that scored 80 percent or better in the NCAA’s “real-time” measure of academic success.

The Iowa Hawkeyes and their friends and fans enjoyed their visit a year ago to the Valley of the Sun and the 2010 Insight Bowl…and we’d welcome the opportunity to do it all over again this year. Go Hawks!

Insight.indd 1

12/1/11 9:13 AM

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