THE UNIVERSITY OF THE WEST INDIES PRESS

J a m a i c a • B a r b a d o s • Tr i n i d a d & To b a g o • O p e n C a m p u s

annual report 2009

BOARD

OF

DIRECTORS

Professor Sir Hilary Beckles, Chair Mr Winston Bayley, University Bursar and Director of Finance Mr Gerry Brooks, Private Sector, Trinidad and Tobago Mr Desmond Brunton, Caribbean Development Bank Professor Andrew Downes, Cave Hill Representative Mrs Valerie Facey, Private Sector, Jamaica Mr Joseph Pereira, Mona Representative Mrs Beverly Pereira, University Counsel Mrs Beverly Smith-Hinkson, Private Sector, Barbados Mr Errol Simms, St Augustine Representative

MISSION S TAT E M E N T

The University of the West Indies Press’s mission is to be the premier scholarly book

M A N U S C R I P T CO M M I T T E E
Professor Michael Dash Professor E.J. Duncan Professor B.W. Higman Mr Gilbert Kodilyne Professor Elsie LeFranc Professor Brian Meeks Professor Mervyn Morris Professor Karl Theodore

publisher in the Caribbean, to enhance and encourage research and publication of Caribbean scholarship, to promote the global reputation

UNIVERSITY

OF THE

W E S T I N D I E S P R E S S S TA F F

of the University of the West Indies by empowering the scholarly community it serves, and to disseminate Caribbean scholarship to the world within a cost-effective environment.

Nicola Brown, Telemarketer Nadine Buckland, Finance Manager Shivaun Hearne, Managing Editor Jean Honeyghan, Publishing Assistant Jodie McBean, Accounting Officer Donna Muirhead, Marketing and Sales Manager Karen Smith, Marketing Assistant Linda Speth, General Manager Herleth Thompson, Accounting Clerk

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CONTENTS
Executive Summary / 4 Books and Journals Published / 5 Conferences, Exhibits and Lectures / 13 Scholarly and Media Book Reviews / 17 Print Advertising / 23 Miscellaneous Publicity and Promotion / 28 Textbook Adoptions in North America and the Caribbean / 31 North American Library Market / 35 Sales Calls and Telemarketing Activities / 39 Awards, Honours and Industry Recognition / 40 Book Launches / 49 Donations / 50 New Distribution Arrangements / 54 Financial Results / 56 Conclusion / 58

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contributing to a vibrant indigenous publishing industry throughout the Caribbean
EXECUTIVE SUMMARY
During 2008–2009, the Press published forty-seven peer-reviewed books, journals and reprints; held the twenty-sixth and twenty-seventh Editorial Committee Meetings to adjudicate new publications; had a presence at thirty-three international, regional and local conferences, exhibits and lectures; published a forty-five page 2009 books-in-print catalogue, featuring 255 books; won thirteen awards; kept the salary bill to the University Centre current; generated a surplus; and worked assiduously to achieve the goals of the UWI Press Strategic Plan, 2007–2012, particularly by acquiring books in environmental and health studies, by contributing to a vibrant indigenous publishing industry throughout the Caribbean, by improving our international visibility and our global distribution network, and by quickly confronting the global recession and its impact on international and local book sales and taking corrective action. After several years of double-digit growth, Press sales plummeted 67% in the first quarter due to the deepening global recession. Management took immediate corrective action to grow sales, cut costs and ensure that existing obligations were and will be met. These measures ensured that the Press ended the year with a balanced budget and a surplus. In the report that follows, we have summarized specific Press activities that directly support the goals of the UWI Press Strategic Plan, 2007–2012 tabled at the Finance and General Purposes Committee meeting in January 2008. This provides a monitoring device and allows for clear communication with our constituencies as we move to achieve all the goals of the plan by 2012 despite the current recession.

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Strategic Goal 1
Expand and grow publication programme by moving from publishing 35 books and reprints annually to publishing 45 scholarly books and reprints that contribute significantly to furthering intellectual discourse and regional development.

BOOKS

AND

JOURNALS PUBLISHED

During 2008–2009, the Press published twelve new books, two journals and thirty-three reprints, bringing total publications to forty-seven. Echoes of the Haitian Revolution, 1804–2004, edited by Martin Munro, Elizabeth Walcott-Hackshaw Beyond Borders: Cross-Culturalism and the Caribbean Canon, edited by Jennifer Rahim with Barbara Lalla Jamaican Place Names, B.W. Higman, B.J. Hudson The Unappropriated People: Freedmen in the Slave Society of Barbados, Jerome S. Handler, with a foreword by Melanie Newton A Crime-Solving Toolkit: Forensics in the Caribbean, edited by Basil A. Reid Organized Crime and Politics in Jamaica: Breaking the Nexus, Anthony Harriott The African-Caribbean Worldview and the Making of Caribbean Society, edited by Horace Levy Philosophy and the West Indian Novel, Earl McKenzie Eric Williams: The Myth and the Man, Selwyn Ryan (850 pages)

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Essays on the Theory of Plantation Economy: A Historical and Institutional Approach to Caribbean Economic Development, Lloyd Best, Kari Polanyi Levitt The Economics of Development in Small Countries with Special Reference to the Caribbean, William G. Demas, with a foreword by Compton Bourne and an introduction by Hilary McD. Beckles Research: The Journey from Pondering to Publishing, edited by Serwan M.J. Baban Journal of Caribbean History 42, no. 2 Journal of Caribbean History 43, no. 1

The following thirty-three books and journals were reprinted by traditional means or digitized because of ongoing course demand and to ensure sufficient stock for academics, students, wholesalers, libraries and our new distributor in Jamaica, Kingston Bookshop, Ltd: The University of the West Indies: A Quinquagenary Calendar, Douglas Hall A Translation Manual for the Caribbean (English–Spanish), Ian Craig, Jairo Sánchez Ethical Practice in Everyday Health Care, E.R. Walrond Inside Jamaica Schools, Hyacinth Evans Dread Talk: The Language of Rastafari, Velma Pollard Colonialism and Resistance in Belize: Essays in Historical Sociology, O. Nigel Bolland Biochemistry by Diagrams, E.Y. St A. Morrison

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Competitiveness in Small Developing Economies: Insights from the Caribbean, Alvin Wint Competitiveness in Small Developing Economies: Insights from the Caribbean, Alvin Wint Crossroads of Empire: The Europe-Caribbean Connection, 1492–1992, edited by Alan Cobley Depression to Decolonization: Barclays Bank (DCO) in the West Indies, 1926–1962, Kathleen E.A. Monteith Organized Crime and Politics in Jamaica: Breaking the Nexus, Anthony Harriott The African-Caribbean Worldview and the Making of Caribbean Society, edited by Horace Levy Philosophy and the West Indian Novel, Earl McKenzie Essays on the Theory of Plantation Economy: A Historical and Institutional Approach to Caribbean Economic Development, Lloyd Best, Kari Polanyi Levitt Ascent to Mona: A Short History of Jamaican Medical Care, John S.R. Golding Commercial Arbitration in the Caribbean: A Practical Guide, Maurice Stoppi Enjoying Power: Eugenia Charles and Political Leadership in the Commonwealth Caribbean, edited by Eudine Barriteau, Alan Cobley Enduring Geohazards in the Caribbean: Moving from the Reactive to the Proactive, edited by Serwan M.J. Baban A Historical Study of Women in Jamaica, 1655–1844, Lucille Mathurin Mair, edited and introduced by Hilary McD. Beckles, Verene A. Shepherd

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Inside Hillview High School: An Ethnography of an Urban Jamaican School, Hyacinth Evans Indo-Caribbean Indenture: Resistance and Accommodation, Lomarsh Roopnarine Eric Williams: The Myth and the Man, Selwyn Ryan (850 pages) The George Beckford Papers, George Beckford, edited by Kari Levitt Dictionary of Caribbean English Usage, edited by Richard Allsopp Contrary Voices: Representations of West Indian Slavery, edited by Karina Williamson Identity and Secession in the Caribbean: Tobago versus Trinidad, 1889–1980, Learie B. Luke The Language of Dress: Resistance and Accommodation in Jamaica, 1760–1890, Steeve O. Buckridge An Introduction to Politics: Lectures for First-Year Students, 3rd edition, Trevor Munroe From Nation to Diaspora: Samuel Selvon, George Lamming and the Cultural Performance of Gender, Curdella Forbes Echoes of the Haitian Revolution, 1804–2004, edited by Martin Munro, Elizabeth Walcott-Hackshaw Rock It Come Over: The Folk Music of Jamaica, Olive Lewin Journal of Caribbean History 42, no. 1

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In addition, the following twelve titles are “in press”: Public Sector Economics, 2nd edition, Michael Howard, Althea La Foucade, Ewan Scott Edward Seaga and the Challenges of Modern Jamaica, Patrick E. Bryan Golokwati: A tidalectics history of our thymes, Kamau Brathwaite, volume 1 Golokwati: A tidalectics history of our thymes, Kamau Brathwaite, volume 2 Global Change and Caribbean Vulnerability: Environment, Economy and Society at Risk, edited by Duncan McGregor, David Dodman, David Barker Cultural DNA: Gender at the Roots of Everyday Life, Diana Fox Jamaican Theatre in the Twentieth Century, Wycliffe Bennett, Hazel Bennett Women in Grenadian History, Nicole Phillips Radical Theory: Caribbean Reality: Race Class and Social Distinction, Charles W. Mills The New Register of Caribbean English Usage, edited by Richard Allsopp The Fiction of Robert Antoni: Writing in the Estuary, Richard F Patteson . Poverty and Perception in Jamaica: A Comparative Analysis of Jamaican Households, Warren A. Benfield

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Strategic Goal 2
Assume a more active role regionally and internationally in the publishing industry.

CARIBBEAN PUBLISHERS’ NETWORK C A R I B B E A N E X A M I N AT I O N C O U N C I L

AND

During the year, UWI Press management spent considerable time in supporting, sustaining and promoting the nascent book-publishing industry in the Caribbean. Two meetings were held to revive the Caribbean Publishers’ Network (CAPNET), with meetings held in Jamaica and Barbados. The Press became a founding member of the Caribbean Working Party, a committee designed to revitalize CAPNET, brand the organization and become the key contact with the CXC in Barbados. The first few tasks were to develop working documents on national book policies, work with the other publishers in the region to review CXC’s intellectual property documents, help rationalize the CXC selection process and timetable via discussions with Dr Didacus Jules, CXC registrar, and provide a network of information for publishers to bid on several activities from the council, including a variety of production, marketing, and distribution tasks and partnerships to increase access to examinations and certification within the Caribbean and provide highquality resource material.

The Press became a founding member of the Caribbean Working Party, a committee designed to revitalize CAPNET, brand the organization and become the key contact with the CXC in Barbados

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I N T E R N AT I O N A L F E D E R AT I O N O F R E P R O D U C T I O N R I G H T S O R G A N I S AT I O N S A N D J A M A I C A N COPYRIGHT LICENSING AGENCY
Press management also attended the annual general meeting of the International Federation of Reproduction Rights Organisations (IFRRO) in Montego Bay, Jamaica, as the designated Jamaican publishing delegate and also supported the Jamaican Copyright Licensing Agency (JAMCOPY) tenth-anniversary reception and book display at the annual general meeting of IFRRO. More than 173 delegates from 43 countries attended IFRRO and UWI Press was an active participant. IFRRO meetings were also held to support the Caribbean Projects Initiative and the development of a regional licensing agency as well as supporting the continued development of licensing agencies in Barbados and Trinidad and Tobago. It is only through active support of these licensing agencies that illegal photocopying in the region will decline and revenues to rights holders, authors and publishers, will improve. Over the last decade the University of the West Indies Press has been a staunch supporter and founding member of the Jamaican Copyright Licensing Agency (JAMCOPY). In related news concerning the maturation of an indigenous publishing and book industry, JAMCOPY, an IFRRO member, signed a licensing agreement with the Mona campus of the University of the West Indies, the University of Technology and the Northern Caribbean University: “After almost three years of negotiations, the island’s three major universities are now in conformity with Jamaican copyright law and international best practice. With licences in place, the universities can now legitimately make copies of larger portions of works within the parameters agreed with JAMCOPY. Shirley Carby, JAMCOPY’s chairwoman, pointed out that the signing of the university licences sends a positive signal to the world of Jamaica’s growing respect for intellectual

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property rights” (JAMCOPY news release, July 2008). The licensing agreement will directly benefit UWI Press and its authors with annual monetary payments, an important source of revenue enhancement.

B O O K I N D U S T R Y A S S O C I AT I O N

OF

JAMAICA

In addition the Press provided operational and funding support to the Book Industry Association of Jamaica in hosting the judges’ meeting for the tenth BIAJ Biennial Book Award Ceremony, providing logistical support in contacting publishers for the event, paying for ads to publicize the event, and purchasing tickets for the biennial fundraiser and award ceremony. Management continued to work actively within the Book Industry Association of Jamaica to analyse the Government of Jamaica’s decision to apply GCT to non-educational printed material (books), arguing that a tax on literacy was counterproductive to national development and that the decision to tax non-educational printed material imposed undue administrative hardships on small publishers and bookstores. The BIAJ was successful in May in having the 16.5% tax on non-educational material rolled back. This was the third time this decade that the BIAJ successfully lobbied to roll back the GCT on books.

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Strategic Goal 3
Highlight UWI’s research internationally, regionally and nationally.

CONFERENCES, EXHIBITS, LECTURES, REVIEWS, PRINT ADVERTISING, SALES CALLS AND AWA R D S
During 2008–2009, UWI Press significantly and successfully expanded its regional and global reach in the regional and international arenas via expanded exhibits programmes, launches, published reviews, print advertising, media coverage, sales calls, telemarketing, awards, and course adoptions. Overall, the coverage and publicity the Press garnered for its university and its authors was the broadest and deepest in its seventeenyear history and far exceeded the coverage most university presses its size generate.

CONFERENCE, EXHIBITS

AND

LECTURES

The Press had a presence at thirty-three conferences, exhibits and lectures in nine countries, undertook sales calls to five countries and revisited national accounts in Barbados and Trinidad and Tobago in January 2009 for significant follow-up orders. Mona Academic Conference University of the West Indies Jamaica Sir Arthur Lewis Memorial Conference University of the West Indies Trinidad and Tobago

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Frankfurt Book Fair The Eurospan Group Stand Germany Edward Baugh Distinguished Lecture Series University of the West Indies Jamaica Walter Rodney Conference University of the West Indies Jamaica Third Caribbean Child Research Conference Jamaica African Studies Association Meeting United States American Anthropological Association Meeting United States Modern Language Association Meeting United States Intellectual Property: Valuing Creative Assets Jamaica Managing Costs for Competiveness Jamaica International Federation of Reproduction Rights Organisations Jamaica American Historical Association Meeting United States

Society for Historical and Underwater Archaeology Canada Research Day University of the West Indies Jamaica Career Day University of the West Indies Jamaica Edu Nova Trade Mission Jamaica Elsa Goveia Memorial Lecture University of the West Indies Jamaica Association of Caribbean Historians Guadeloupe Caribbean Development Bank Annual Meeting Turks and Caicos Grace Kennedy Lecture, Anthony Harriott Jamaica Caribbean Studies Association Jamaica Jamaica Historical Society Jamaica Canadian Association of Latin America and Caribbean Studies Canada

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UWI Press books were displayed and sold at more than thirty conferences in 2009

Society for Caribbean Studies England Archaeology Society of Jamaica University of the West Indies Jamaica Sir Arthur Lewis Institute of Social and Economic Studies Annual Meeting University of the West Indies Barbados Annual Bob Marley Lecture Institute of Caribbean Studies and Reggae Studies Unit University of the West Indies Jamaica

Virginia Festival of the Book United States Jamaica Institute of Environmental Professionals Fourth Conference on the Environment Climate Change: Caribbean Response Jamaica Book Industry Association of Jamaica Trade Show Jamaica First Caribbean Business Renewal Conference Jamaica Law Conference Jamaica

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UWI Press at Frankfurt Book Fair

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S C H O L A R LY

AND

MEDIA BOOK REVIEWS

Scholarly reviews in academic journals continue to be an important means of disseminating scholarly information and generating sales to academics and libraries. The Press has seen an increase in its tracked reviews and it will continue to concentrate on emphasizing international review coverage. With refinements in Web-based searching, we have also been able to discover Press books reviewed in international journals that had not been previously reported. Jamaica in 1687: The Taylor Manuscript at the National Library of Jamaica, edited by David Buisseret – Choice, 2009 (Circulation: 35,000) Archibald Monteath: Igbo, Jamaican, Moravian, Maureen Warner-Lewis – Caribbean Review of Books, May 2008 (Circulation: 500) Interrogating Caribbean Masculinities: Theoretical and Empirical Analyses, edited by Rhoda E. Reddock – Identities: Global Studies in Culture and Power, November 2008 Confronting Power, Theorizing Gender: Interdisciplinary Perspectives in the Caribbean, edited by Eudine Barriteau – Identities: Global Studies in Culture and Power, November 2008 Gendered Realities: Essays in Caribbean Feminist Thought, edited by Patricia Mohammed – Identities: Global Studies in Culture and Power, November 2008 Indo-Caribbean Indenture: Resistance and Accommodation, Lomarsh Loopnarine – Journal of Interdisciplinary History 34 (2008) Caribbean Wars Untold: A Salute to the British West Indies, Humphrey Metzgen, John Graham – Caribbean Review of Books, February 2008 (Circulation: 500)

The Press has seen an increase in its tracked reviews and it will continue to concentrate on emphasizing international review coverage

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Caribbean Wars Untold: A Salute to the British West Indies, Humphrey Metzgen and John Graham – Caribbean Beat, November/December 2008 (Circulation: 420,000) Reinterpreting the Haitian Revolution and Its Cultural Aftershocks, edited by Martin Munro, Elizabeth Walcott-Hackshaw – Modern and Contemporary France, August 2008 Reinterpreting the Haitian Revolution and Its Cultural Aftershocks, edited by Martin Munro, Elizabeth Walcott-Hackshaw – Small Axe 18 (2005) Slavery, Freedom and Gender: The Dynamics of a Caribbean Society, edited by Brian Moore, B.W. Higman, Carl C. Campbell, Patrick Bryan – Caribbean Studies 32 (2004) Mastery, Tyranny and Desire: The Anglo-Jamaican World of Thomas Thistlewood and His Slaves, 1750–1786, Trevor Burnard – Journal of Colonialism and Colonial History 6 (2005) Jamaican Folk Medicine: A Source of Healing, Arvilla Payne Jackson, Mervyn C. Alleyne – Caribbean Quarterly 53 (2007) Exploring the Boundaries of Caribbean Creole Languages, edited by Hazel Simmons-McDonald, Ian Robertson – Caribbean Quarterly, 53 (2007) Jamaican Food: History, Biology, Culture, B.W. Higman, Caribbean Review of Books – November 2008 (Circulation: 500) Plantation Jamaica, 1750–1850: Capital and Control in a Colonial Economy, B.W. Higman – New West Indian Guide, 2008 Mastery, Tyranny and Desire: Thomas Thistlewood and His Slaves in the Anglo-Jamaican Word, 1750–1786, Trevor Burnard – New West Indian Guide, 2008

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Flight to Freedom: African Runaways and Maroons in the Americas, Alvin O. Thompson – Journal of Caribbean History 42, no. 2 (2008) (Circulation: 500) Unprofitable Servants: Crown Slaves in Bebice, Guyana, 1803–1831, Alvin O. Thompson – Journal of Caribbean History 42, no. 2 (2008) (Circulation: 500) The Earliest Inhabitants: The Dynamics of the Jamaican Taino, edited by Lesley-Gail Atkinson – Caribbean Review of Books, August 2007 (Circulation: 500) Indo-Caribbean Indenture: Resistance and Accommodation, Lomarsh Roopnarine – Caribbean Review of Books, February 2008 (Circulation: 500) Writing Rage: Unmasking Violence through Caribbean Discourse, Paula Morgan, Valerie Youssef – Caribbean Review of Books, November 2006 (Circulation: 500) Contemporary Caribbean Cultures and Societies in a Global Context, edited by Franklin W. Knight, Teresita Martinez-Vergne – H-Net: Humanities and Social Sciences Online, July 2006 (Circulation: 100,000) Archibald Monteath: Igbo, Jamaican, Moravian, Maureen Warner-Lewis – American Historical Review, April 2009 (Circulation: 18,000) Central Africa in the Caribbean: Transcending Time, Transforming Cultures, Maureen Warner-Lewis – Hispanic American Historical Review 85 (2005) (Circulation: 1,353) Central Africa in the Caribbean: Transcending Time, Transforming Cultures, Maureen Warner-Lewis – Caribbean Studies 34 (2006)
Martin Mordecai, freelance project editor, and Shivaun Hearne, managing editor, discuss substantive manuscript development

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Mastery, Tyranny and Desire: Thomas Thistlewood and His Slaves in the Anglo-Jamaican Word, 1750–1786, Trevor Burnard – H-Net: Humanities and Social Sciences Online, April 2006 (Circulation: 100,000) Mastery, Tyranny and Desire: Thomas Thistlewood and His Slaves in the Anglo-Jamaican Word, 1750–1786, Trevor Burnard – William and Mary Quarterly 18 (2005) (Circulation: 3,500) No Bond but the Law: Punishment, Race, and Gender in Jamaican State Formation, 1780–1870, Diana Paton – H-Net: Humanities and Social Sciences Online, May 2006 (Circulation: 100,000) Woodside, Pear Tree Grove P Erna Brodber – Caribbean Review of Books, .O., November 2005 (Circulation: 500) Inna di Dancehall: Popular Culture and the Politics of Identity in Jamaica, Donna P Hope – Canadian Journal of Latin American and Caribbean . Studies, January 2007 (Circulation: 400) The Construction and Representation of Ethnicity in the Caribbean and the World, Mervyn C. Alleyne – Journal of Interdisciplinary History, Spring 2005 (Circulation: 2,000) Midlife and Older Women, Family Life, Work and Health in Jamaica, Joan Rawlins – Caribbean Review of Gender Studies, April 2007 Caribbean Culture: Soundings on Kamau Brathwaite, edited by Annie Paul – Sunday Gleaner, October 2008 (Circulation: 115,000) Bricks and Stones from the Past: Jamaica’s Geological Heritage, Anthony R.D. Porter – Sunday Gleaner, August 2008 (Circulation: 115,000) Enduring Geohazards in the Caribbean: Moving from the Reactive to the Proactive, edited by Serwan M.J. Baban – Sunday Gleaner, January 2009 (Circulation: 115,000)

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Archibald Monteath, Igbo, Moravian, Jamaican, by Maureen Warner-Lewis – Journal of American History, March 2009 (Circulation: 9,000) Archibald Monteath, Igbo, Moravian, Jamaican, by Maureen Warner-Lewis – Jamaica Journal 31 (2008) Jamaican Food: History, Biology, Culture, B.W. Higman – Transnational Literatures, May 2009 Caribbean Culture: Soundings on Kamau Brathwaite, edited by Annie Paul – Hispanic American Historical Review 89 (2009) A Historical Study of Women In Jamaica, 1655–1844, Lucille Mathurin Mair, edited and introduced by Hilary McD. Beckles, Verene A. Shepherd – H-Net: Humanities and Social Sciences Online, December 2008 (Circulation: 100,000) Caribbean Culture: Soundings on Kamau Brathwaite, edited by Annie Paul – Riddim Magazine, March/April 2004 A Historical Study of Women In Jamaica, 1655–1844, Lucille Mathurin Mair, edited and introduced by Hilary McD. Beckles, Verene A. Shepherd – Slavery and Abolition: A Journal of Slavery and Post-Slave Societies 30 (2009) Exploring the Boundaries of Caribbean Creole Languages, edited by Hazel Simmons-McDonald, Ian Robertson – SHE Magazine, May/June 2009 The Earliest Inhabitants: The Dynamics of the Jamaican Taino, edited by Lesley-Gail Atkinson – Caribbean Quarterly 55 (2009) Eric Williams: The Myth and the Man, Selwyn Ryan – Trinidad and Tobago Express, March 22, 2009 (Circulation: 72,000)

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Eric Williams: The Myth and the Man, Selwyn Ryan – Trinidad and Tobago Express, March 29, 2009 (Circulation: 72,000) Eric Williams: The Myth and the Man, Selwyn Ryan – C-News, March 31, 2009 Eric Williams: The Myth and the Man, Selwyn Ryan – C-News, April 1, 2009 Eric Williams: The Myth and the Man, Selwyn Ryan – “The Ghosts of the Past”, Stabroek News, 3 April 2009 Eric Williams: The Myth and the Man, Selwyn Ryan – Trinidad and Tobago Express, April 5, 2009 (Circulation: 72,000) Eric Williams: The Myth and the Man, Selwyn Ryan – Trinidad and Tobago Newsday, April 30, 2009 A Crime-Solving Toolkit: Forensics in the Caribbean, edited by Basil A. Reid – Sunday Guardian, May 3, 2009 (Circulation: 41,000) A Crime-Solving Toolkit: Forensics in the Caribbean, edited by Basil A. Reid – Trinidad and Tobago Review, May 4, 2009 Eric Williams: The Myth and the Man, Selwyn Ryan – Trinidad and Tobago Review, May 4, 2009 A Crime-Solving Toolkit: Forensics in the Caribbean, edited by Basil A. Reid – Sunday Guardian, May 10, 2009 (Circulation: 41,000)

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PRINT ADVERTISING
In order to provide more visibility for the University of the West Indies and UWI Press authors, the Press prepared an ad campaign several months ago and the following ads appeared in the international media. Circulation figures were provided when they were readily available.

• Caribbean Review of Books, August 2008 (Circulation: 500) Enduring Geohazards in the Caribbean: Moving from the Reactive to the Proactive, edited by Serwan M.J. Baban Depression to Decolonization: Barclays Bank (DCO) in the West Indies, 1926–1962, Kathleen E.A. Monteith Eric Williams: The Myth and the Man, Selwyn Ryan Contrary Voices: Representations of West Indian Slavery, edited by Karina Williamson Writing Rage: Unmasking Violence through Caribbean Discourse, Paula Morgan, Valerie Youssef Caribbean Culture: Soundings on Kamau Brathwaite, edited by Annie Paul • Choice, August 2008 (Circulation: 35,000) Caribbean Culture: Soundings on Kamau Brathwaite, edited by Annie Paul Contrary Voices: Representations of West Indian Slavery, edited by Karina Williamson Archibald Monteath: Igbo, Jamaican, Moravian, Maureen Warner-Lewis

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• College and Research Libraries, September 2008 (Circulation: 13,249) Contrary Voices: Representations of West Indian Slavery, edited by Karina Williamson • Sunday Nation, Barbados, September 2008 (Circulation: 50,000) Culture at the Cutting Edge: Tracking Caribbean Popular Music, Curwin Best Cricket Nurseries of Colonial Barbados: The Elite Schools, 1865–1966, Keith A.P Sandiford . Combermere School and the Barbadian Society, Keith A.P Sandiford, . Earle H. Newton The First West Indies Cricket Tour, edited and introduced by Hilary McD. Beckles Flight to Freedom: African Runaways and Maroons in the Americas, Alvin O. Thompson Higher Education in the Caribbean: Past, Present and Future Directions, edited by Glenford Howe Caribbean Wars Untold: A Salute to the British West Indies, Humphrey Metzgen, John Graham Ethical Practice in Everyday Health Care, E.R. Walrond Enjoying Power: Eugenia Charles and the Poltical Leadership in the Commonwealth Caribbean, edited by Eudine Barriteau, Alan Cobley UWI Cave Hill, Forty Years: A Celebration, edited by Henry Fraser, Michael Gill, Alan Cobley, Woodville Marshall Public Sector Economics for Developing Countries, Michael Howard

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The Economic Development of Barbados, Michael Howard • Caribbean Studies Annual Meeting Programme (Circulation: 1,500) Jamaican Food: History, Biology, Culture, B.W. Higman • College and Research Libraries, March 2009 (Circulation: 13,249) Jamaican Food: History, Biology, Culture, B.W. Higman • Environment Magazine, September 2008 (Circulation: 4,410) Global Change and Caribbean Vulnerability: Environment, Economy and Society at Risk, edited by Duncan McGregor, David Dodman, David Barker Enduring Geohazards in the Caribbean: Moving from the Reactive to the Proactive, edited by Serwan M.J. Baban • Association of American University Presses Subject Catalogue, Environmental Studies, September 2008 (Circulation: 7,000) Global Change and Caribbean Vulnerability: Environment, Economy and Society at Risk, edited by Duncan McGregor, David Dodman, David Barker Enduring Geohazards in the Caribbean: Moving from the Reactive to the Proactive, edited by Serwan M.J. Baban Resources, Planning and Environmental Management in a Changing Caribbean, edited by David Barker, Duncan McGregor Resource Sustainability and Caribbean Development, edited by Duncan F .M. McGregor, David Barker, Sally Lloyd Evans Solid Waste Management: Critical Issues for Developing Countries, edited by Elizabeth Thomas-Hope

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• Association of American University Presses Subject Catalogue, History, September 2008 (Circulation: 7,000) Jamaican Place Names, B.W. Higman, B.J. Hudson Flight to Freedom: African Runaways and Maroons in the Americas, Alvin O. Thompson Contrary Voices: Representations of West Indian Slavery, edited by Karina Williamson Edward Seaga and the Challenges of Modern Jamaica, Patrick E. Bryan The Unappropriated People: Freedmen in the Slave Society of Barbados, Jerome S. Handler, with a foreword by Melanie Newton • Association of American University Presses Subject Catalogue, Politics of the Developing World, September 2008 (Circulation: 7,000) A Crime-Solving Toolkit: Forensics in the Caribbean, edited by Basil E. Reid Eric Williams: The Myth and the Man, Selwyn Ryan Envisioning Caribbean Futures: Jamaican Perspectives, Brian Meeks Organized Crime and Politics in Jamaica: Breaking the Nexus, Anthony Harriott Surviving Small Size: Regional Integration in Caribbean Ministates, Patsy Lewis • Association of American University Press Subject Catalogue, Social and Cultural Anthropology, September 2008 (Circulation: 7,000) Beyond Borders: Cross-culturalism and the Caribbean Canon, edited by Jennifer Rahim with Barbara Lalla Culture @ the Cutting Edge: Tracking Caribbean Popular Music, Curwen Best

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Caribbean Culture: Soundings on Kamau Brathwaite, edited by Annie Paul The Construction and Representation of Race and Ethnicity in the Caribbean and the World, Mervyn C. Alleyne Jamaican Folk Medicine: A Source of Healing, Arvilla Payne-Jackson, Mervyn C. Alleyne The African-Caribbean Worldview and the Making of Caribbean Society, edited by Horace Levy Exploring the Boundaries of Caribbean Creole Languages, edited by Hazel Simmons-McDonald, Ian Robertson Nationalism and Identity: Culture and the Imagination in a Caribbean Diaspora, Stefano Harney Echoes of the Haitian Revolution, 1804–2004, edited by Martin Munro, Elizabeth Walcott-Hackshaw Inna di Dancehall: Popular Culture and the Politics of Identity in Jamaica, Donna P Hope . • Association of American University Press Subject Catalogue, Women’s Studies, September 2008 (Circulation: 7,000) Enjoying Power: Eugenia Charles and Political Leadership in the Commonwealth Caribbean, edited by Eudine Barriteau, Alan Cobley Interrogating Caribbean Masculinities: Theoretical and Empirical Analyses, edited by Rhoda Reddock Gendered Realities: Essays in Caribbean Feminist Thought, edited by Patricia Mohammed Confronting Power, Theorizing Gender: Interdisciplinary Perspectives in the Caribbean, edited by Eudine Barriteau

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MISCELLANEOUS PUBLICITY

AND

PROMOTION

Caribbean Studies Newsletter 35 (2008) (Circulation: 1,100) From Depression to Decolonization: Barclays Bank (DCO) in the West Indies, 1926–1962, Kathleen E.A. Monteith – Gleaner, July 30, 2008 (Circulation: 45,200) From Depression to Decolonization: Barclays Bank (DCO) in the West Indies, 1926–1962, Kathleen E.A. Monteith – radio interview, October 2008 Essays on the Theory of Plantation Economy: An Institutional and Historical Approach to Caribbean Economic Development, Lloyd Best and Kari Polanyi Levitt, with a foreword by Norman Girvan – Trinidad and Tobago Review, December 6, 2008 Essays on the Theory of Plantation Economy: An Institutional and Historical Approach to Caribbean Economic Development, Lloyd Best and Kari Polanyi Levitt, with a foreword by Norman Girvan – Trinidad and Tobago Review, January 12, 2009 The Economics of Development in Small Countries with Special Reference to the Caribbean, William G. Demas, with a foreword by Compton Bourne and an introduction by Hilary McD. Beckles – Trinidad and Tobago Review, December 6, 2008 Jamaican Food: History, Biology, Culture, B.W. Higman – BIAJ Best Academic Book, Sunday Observer, April 11, 2009 Jamaican Food: History, Biology, Culture, B.W. Higman – BIAJ Best Reference Book, Sunday Observer, April 11, 2009 Archibald Monteath: Igbo, Jamaican, Moravian – BIAJ Best Academic Book, Sunday Observer, April 11, 2009

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Archibald Monteath: Igbo, Jamaican, Moravian, Maureen Warner-Lewis – BIAJ Best Adult Non-Fiction Book, Sunday Observer, April 11, 2009 Jamaican Food: History, Biology, Culture, B.W. Higman – BIAJ Best Academic Book, Observer, April 29, 2009 Jamaican Food: History, Biology, Culture, B.W. Higman – BIAJ Best Reference Book, Observer, April 29, 2009 Archibald Monteath: Igbo, Jamaican, Moravian, Maureen Warner-Lewis – BIAJ Best Academic Book, Observer, April 29, 2009 Archibald Monteath: Igbo, Jamaican, Moravian, Maureen Warner-Lewis – BIAJ Best Adult Non-Fiction Book, Observer, April 29, 2009 Jamaican Food: History, Biology, Culture, B.W. Higman – Australian Association for Caribbean Studies Newsletter, April 2009 Franklin W. Knight, “Early History of UWI Press”, Observer, March 4, 2009 Insurgent Cuba: Race, Nation, and Revolution, 1868–1898, Ada Ferrer – AAUP Exchange, Books for Understanding, March 2009 “The Trade Unions/Politics Disaster”, Martin Henry, Organized Crime and Politics in Jamaica: Breaking the Nexus, edited by Anthony Harriott – Sunday Gleaner, May 24, 2009 (Circulation: 115,000) My Mother Who Fathered Me, second edition, Edith Clarke – Sunday Gleaner, July 5, 2009 (Circulation: 115,000) “Hard-working Congo Man Remembers”, Paul H. Williams, Central Africa in the Caribbean: Transcending Times, Transforming Cultures, Maureen Warner-Lewis – Gleaner, May 25, 2009 (Circulation: 45,200)

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Jamaican Food: History, Biology, Culture, B.W. Higman – Mona News, January–March 2009 From Depression to Decolonization: Barclays Bank (DCO) in the West Indies, 1926–1962, Kathleen E.A. Monteith – Mona News, January–March 2009 Archibald Monteath: Igbo, Jamaican, Moravian, Maureen Warner-Lewis – Mona News, January–March 2009 “Eric Bipolar?”, Eric Williams: The Myth and the Man, Selwyn Ryan – Guardian, May 16, 2009 Maharani’s Misery: Narratives of a Passage from India to the Caribbean, Verene Shepherd – Caribbean Indian Heritage Magazine, 2009 Bechu: “Bound Coolie” Radical in British Guiana, 1894–1901, Clem Seecharan – Caribbean Indian Heritage Magazine, 2009 Indo-Caribbean Indenture: Resistance and Accommodation, 1838–1920, Lomarsh Roopnarine – Caribbean Indian Heritage Magazine Eurospan History Catalogue, 2008 Eurospan Literature Catalogue, 2008–2009 Eurospan New Book Catalogue, 2009 Eurospan Politics Catalogue, 2009 Eurospan New Titles Announcements, 2009 Eurospan African Studies Bestsellers, 2009 The University of the West Indies Press New and Forthcoming and Books in Print Catalogue, 2009 The University of the West Indies Press Annual Report, 2007–2008

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TEXTBOOK ADOPTIONS AND THE CARIBBEAN

IN

NORTH AMERICA

Central Africa in the Caribbean: Transcending Time, Transforming Cultures, Maureen Warner-Lewis, Delaware County Community College (8 copies) Competitiveness in Small Developing Economies: Insights from the Caribbean, Alvin Wint, University of the West Indies, Trinidad and Tobago (400 copies) Confronting Power, Theorizing Gender: Interdisciplinary Perspectives from the Caribbean, edited by Eudine Barriteau, Emory University (12 copies) Construction and Representation of Race and Ethnicity in the Caribbean and the World, Mervyn C. Alleyne, Temple University (15 copies) Construction and Representation of Race and Ethnicity in the Caribbean and the World, Mervyn C. Alleyne, University of Houston (17 copies) Construction and Representation of Race and Ethnicity in the Caribbean and the World, Mervyn C. Alleyne, University of Pittsburgh (12 copies) Construction and Representation of Race and Ethnicity in the Caribbean and the World, Mervyn C. Alleyne, Florida International University (7 copies) Construction and Representation of Race and Ethnicity in the Caribbean and the World, Mervyn C. Alleyne, University of Miami (8 copies) Construction and Representation of Race and Ethnicity in the Caribbean and the World, Mervyn C. Alleyne, Carnegie Mellon University (33 copies) Colonialism and Resistance in Belize: Essays in Historical Sociology, O. Nigel Bolland, University of North Carolina at Pembroke (10 copies)

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Crossroads of Empire, Alan Cobley, University of Southern Florida (16 copies) Crossroads of Empire, Alan Cobley, University of Southern Florida (12 copies) Crossroads of Empire, Alan Cobley, University of Southern Florida (28 copies) Depression to Decolonization: Barclays Bank (DCO) in the West Indies, 1926–1962, Kathleen E.A. Monteith, University of the West Indies, Trinidad and Tobago (500 copies) Demeaned but Empowered: The Social Power of the Urban Poor in Jamaica, Obika Gray, University of Houston (10 copies) Demeaned but Empowered: The Social Power of the Urban Poor in Jamaica, Obika Gray, Clark Atlanta University (3 copies) Demeaned but Empowered: The Social Power of the Urban Poor in Jamaica, Obika Gray, Temple University (10 copies) Diasporic (Dis)locations: Indo-Caribbean Women Writers Negotiate the Kali Pani, Brinda J. Mehta, Broome Community College (12 copies) Echoes of the Haitian Revolution, 1804–2004, edited by Martin Munro, Elizabeth Walcott-Hackshaw, University of the West Indies, Trinidad and Tobago (35 copies) Flight to Freedom: African Runaways and Maroons in the Americas, Alvin O. Thompson, University of Central Florida (25 copies) Inna di Dancehall: Popular Culture and the Politics of Identity in Jamaica, Donna Hope, University of Houston (25 copies)

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Inna di Dancehall: Popular Culture and the Politics of Identity in Jamaica, Donna Hope, Brown University (10 copies) Inna di Dancehall: Popular Culture and the Politics of Identity in Jamaica, Donna Hope, University of California, Berkeley (36 copies) Inna di Dancehall: Popular Culture and the Politics of Identity in Jamaica, Donna Hope Florida International University (10 copies) In Miserable Slavery: Thomas Thistlewood in Jamaica, 1750–86, Douglas Hall, University of Colorado at Boulder (16 copies) In Miserable Slavery: Thomas Thistlewood in Jamaica, 1750–86, Douglas Hall, University of Colorado (28 copies) Inside Hillview High School: An Ethnographic Study of an Urban Jamaican School, Hyacinth Evans, William Patterson (52 copies) Inside Hillview High School: An Ethnographic Study of an Urban Jamaican School, Hyacinth Evans, Portland State (20 copies) Inside Hillview High School: An Ethnographic Study of an Urban Jamaican School, Hyacinth Evans, Luther College (10 copies) Inside Jamaican Schools, Hyacinth Evans, Ripon College (10 copies) Jamaican Folk Medicine: A Source of Healing, Arvilla Payne-Jackson, Mervyn C. Alleyne, Florida International University (7 copies) Lionheart Gal: Life Stories of Jamaican Women, Sistren with Honor Ford-Smith, Portland State (18 copies) Midlife and Older Women: Family Life, Work and Health in Jamaica, Joan Rawlins, Florida International University (7 copies)

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Modern Political Culture in the Caribbean, edited by Holger Henke, Fred Reno, Queen’s College (9 copies) Slavery, Freedom and Gender: The Dynamics of Caribbean Society, edited by Brian Moore, B.W. Higman, Carl C. Campbell, Patrick Bryan, University of Southern Florida (16 copies) Slavery, Freedom and Gender: The Dynamics of Caribbean Society, edited by Brian Moore, B.W. Higman, Carl C. Campbell, Patrick Bryan, Lehigh University (27 copies) Sugar and Slavery: An Economic History of the British West Indies, 1623–1775, Richard B. Sheridan, Emory University (15 copies) Construction and Representation of Race and Ethnicity in the Caribbean and the World, Mervyn C. Alleyne, University of Houston (35 copies) In Miserable Slavery: Thomas Thistlewood in Jamaica, 1750–86, Douglas Hall, University of Houston (35 copies) Echoes of the Haitian Revolution, 1804–2004, edited by Martin Munro, Elizabeth Walcott-Hackshaw, University of the West Indies, Trinidad and Tobago (250 copies) Identity and Secession: Tobago versus Trinidad, 1889–1980, Learie B. Luke, University of the West Indies, Trinidad and Tobago (250 copies) Calaloo Nation: Metaphors of Race and Religious Identity among South Asians in Trinidad, Aisha Khan, University of the West Indies, Trinidad and Tobago (250 copies)

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NORTH AMERICAN LIBRARY MARKET
Over the last few years, the Press has aggressively targeted the North American library market and has increased its penetration. More than 75% of our US sales are placed through the largest library wholesaler, Baker and Taylor. The UWI Press books that have performed well in that market in the last two years are presented in tables 1 and 2.

Table 1

Top Ten Bestsellers to the US Library Market in Dollars, Baker and Taylor, 2007–2009

Flight to Freedom: African Runaways and Maroons in the Americas, Alvin O. Thompson A Dictionary of Jamaican English, edited by F.G. Cassidy, R.B. LePage Jamaica in Slavery and Freedom, edited by Kathleen E.A. Monteith, Glen Richards Plantation Jamaica, 1750–1850, B.W. Higman Central Africa in the Caribbean, Maureen Warner-Lewis Jamaican Food: History, Biology, Culture, B.W. Higman Gendered Realities, edited by Patricia Mohammed Dictionary of Caribbean English Usage, edited by Richard Allsopp Construction and Representation of Race and Ethnicity, Mervyn C. Alleyne Historical Study of Women in Jamaica, 1655–1844, Lucille Mathurin Mair, edited and introduced by Hilary McD. Beckles, Verene A. Shepherd

Source: Publisher Alley, Baker and Taylor Wholesalers

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Table 2

Top Ten Bestsellers to the US Library Market (Units) Baker and Taylor, 2007–2009

A Dictionary of Jamaican English, edited by F.G. Cassidy, R.B. LePage Flight to Freedom: African Runaways and Maroons in the Americas, Alvin O. Thompson Jamaica in Slavery and Freedom, edited by Kathleen E.A. Monteith, Glen Richards The Portuguese Jews of Jamaica, Mordechai Arbell A History of the Virgin Islands of the United States, Isaac Dookhan Lionheart Gal: Life Stories of Jamaican Women, Sistren with Honor Ford-Smith Dictionary of Caribbean English Usage, edited by Richard Allsopp Central Africa in the Caribbean, Maureen Warner-Lewis Inna di Dancehall: Popular Culture and the Politics of Identity in Jamaica, Donna P. Hope Language of Dress: Resistance and Accommodation in Jamaica, 1750–1890, Steeve O. Buckridge Source: Publisher Alley, Baker and Taylor Wholesalers

The data is quite clear that UWI Press single-authored monographs in history and cultural studies perform better than other subject categories in the North American library market, a niche market. In the larger global marketplace, the history and cultural studies books also perform well and accounted for 68% of sales in 2008 and 49% of sales in 2009.

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Sales by Subject Category, 2008–2009

UWI Press singleauthored monographs in history and cultural studies perform better
Sales by Subject Category, 2007–2008

than other subject categories in the North American library market

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For both years, Caribbean history and cultural studies were the leading performers but as the Press publishes more in the environmental and health sciences, their overall contribution as a percentage of frontlist sales will increase as called for in the UWI Press Strategic Plan, 2007–2012. Book sales are only one way to measure a book’s impact. Data collected from Google Book Search indicate that although UWI Press books in history and cultural studies are frequently viewed so, too, are books in environmental studies, tourism and crime. (See tables 3 and 4.)

Table 3

Top Ten UWI Press Books, Google Book Search Pages Viewed, 2004–2009

A Dictionary of Jamaican English, edited by F.G. Cassidy, R.B. LePage Dictionary of Caribbean English Usage, edited by Richard Allsopp Solid Waste Management: Critical Issues for Developing Countries, edited by Elizabeth Thomas-Hope Sugar and Slavery: An Economic History of the British West Indies, 1623–1775, Richard B. Sheridan Manuscript Sources for the History of the West Indies, Kenneth Ingram Jamaica Surveyed: Plantation Maps and Plans , B.W. Higman Understanding Crime In Jamaica, edited by Anthony Harriott Jamaica in Slavery and Freedom, edited by Kathleen E.A. Monteith, Glen Richards Tourism and Hospitality Education in the Caribbean, edited by Chandana Jayawardena Police and Crime Control in Jamaica, Anthony Harriott Source: UWI Press Account, Google Book Search

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SALES CALLS

AND

TELEMARKETING ACTIVITIES

The two-member marketing department undertook direct sales calls to over fifty accounts in Jamaica, Barbados, Trinidad, Antigua, and Grenada with follow-up sales calls to Barbados and Trinidad in early January 2009. These efforts were not only important for Press visibility but accounted for over 80% of all sales during this period and were well worth the financial investment. Mail, phone and electronic orders plunged during this period but direct personal contact resulted in orders.

Table 4

Top Ten UWI Press Books, Google Book Search Revenue, 2004–2009

Tourism and Hospitality Education in the Caribbean, edited by Chandana Jayawardena Solid Waste Management: Critical Issues for Developing Countries, edited by Elizabeth Thomas-Hope Trailblazers in Nursing Education, Hermi Hewitt A Dictionary of Jamaican English, edited by F.G. Cassidy, R.B. LePage Waterfalls of Jamaica, B.J. Hudson Jamaica Surveyed: Plantation Maps and Plans, B.W. Higman Sugar and Slavery: An Economic History of the British West Indies, 1623–1775, Richard B. Sheridan Dictionary of Caribbean English Usage, edited by Richard Allsopp Manuscript Sources for the History of the West Indies, Kenneth Ingram Police and Crime Control in Jamaica, Anthony Harriott Source: UWI Press Account, Google Book Search

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Intensive telemarketing to local high schools in January and February drove sales to our local distributor, Kingston Bookshop, resulting in restocking orders and secured bulk orders from non-traditional outlets, particularly nursing associations and banks throughout the region.

Intensive telemarketing to local high schools in January and February drove sales to our local distributor, Kingston Bookshop AWA R D S , H O N O U R S RECOGNITION
AND

INDUSTRY

This year Press books, authors, and staff garnered an impressive array of thirteen local, national, and international book and publishing awards. Depression to Decolonization: Barclays Bank (DCO) in the West Indies, 1926–1962, Kathleen E.A. Monteith – Principal’s Best Research Publication (Book), Faculty of Humanities and Education, 2007–2008, University of the West Indies, Jamaica “Recovering the Lost: Efforts at Reuniting Victims of Forced Separation after 1834 – Some Case Studies from Jamaica, 1834–1860”, Jenny Jemmott – Principal’s Best Research Publication (Article), Faculty of Humanities and Education, 2007–2008, University of the West Indies, Jamaica B.W. Higman’s Jamaican Food: History, Biology, Culture was named Book of the Week, Antilles, Webblog of Caribbean Review of Books, November 2008 B.W. Higman’s Jamaican Food: History, Biology, Culture was named a notable book of 2008 by the Caribbean Review of Books. The selection was made by the editors of the journal from among eighty-five books published by regional and international publishers.

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B.W. Higman’s Jamaican Food: History, Biology, Culture was awarded Honourable Mention and Finalist status by the Association of American Publishers for Professional and Scholarly Excellence (PROSE awards) in the category of Archaeology and Anthropology. The fifteen-judge panel included publishing professionals, librarians and academics from universities such as the University of Toronto, New York University and Columbia University. The judges made their decisions after reviewing a record-breaking 439 entries from sixty professional and scholarly publishers. Award-winning publishers included Harvard University Press, Oxford University Press, and Yale University Press and large commercial houses such as Elsevier and Wiley-Blackwell. In all, thirty different publishers were named as PROSE winners and finalists for publishing excellence and the University of the West Indies Press was the youngest and newest publisher in that prestigious group.

B O O K I N D U S T R Y A S S O C I AT I O N

OF

JAMAICA

At the Tenth Biennial Book Industry Association of Jamaica National Book Award Ceremony, several UWI Press books, authors and staff were recognized for excellence in publishing. A panel of judges composed of academics, librarians, archivists, authors and designers selected the winners from a total of fifty-three book submissions from twenty-two publishers.

BEST ACADEMIC BOOK
For the first time in its twenty-year history, the Best Academic Book Award was shared among three titles: B.W. Higman, Jamaican Food: History, Biology, Culture Maureen Warner-Lewis, Archibald Monteath: Igbo, Jamaican, Moravian Jackie Ranston, Belisario: Sketches of Character – A Historical Biography of a Jamaican Artist, The Mill Press
Friends of the UWI Press at the Book Industry Association of Jamaica award dinner, Harry Van lerssel, Jackie Ranston and the Hon. Maurice Facey

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Three outstanding academic books. Belisario, Jamaica Food and Archibald Monteath, Book Industry Association of Jamaica award dinner, 2009

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BEST REFERENCE BOOK
B.W. Higman, Jamaican Food: History, Biology, Culture

B E S T A D U LT N O N - F I C T I O N
Maureen Warner-Lewis, Archibald Monteath: Igbo, Jamaican, Moravian Jackie Ranston, Belisario: Sketches of Character – A Historical Biography of a Jamaican Artist, The Mill Press

BEST COVER
Although The Mill Press’s Belisario emerged as the clear winner, two UWI Press book covers received more than 90% marks and received commendations. Jackie Ranston, Belisario: Sketches of Character – A Historical Biography of a Jamaican Artist, The Mill Press, First Place B.W. Higman, Jamaican Food: History, Biology, Culture, UWI Press, Commendation David Buisseret, Jamaica in 1687: The Taylor Manuscript at the National Library of Jamaica, UWI Press, Commendation

LO N G - S E R V I C E AWA R D S
UWI Press is fortunate in that its staff has a great deal of publishing experience. Our current staff has more than eighty-five years combined experience in the publishing industry. Two employees received long-service awards this year: Donna Muirhead, Marketing and Sales Manager, received a ten-year long-service award Karen Smith, Marketing Assistant, received a thirteen-year long-service award.

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Over the last decade, UWI Press has consistently dominated the BIAJ National Book Awards in the Best Academic Book, Best Reference Book and Best Adult Non-Fiction categories and has been a strong contender for Best Cover Awards. The awards all testify to “overall publishing excellence”. In 2006, the Press received the coveted Trailblazer Award for “significant contributions to international scholarship”.

Over the last decade, UWI Press has consistently dominated the BIAJ National Book Awards in the Best Academic Book, Best Reference Book and Best Adult Non-Fiction categories and has been a strong contender for Best Cover Awards

S H A R E D AWA R D S
Over the years the Press has also co-published books with pre-eminent North American University Presses such as Duke University Press and the University of North Carolina Press that have also garnered international awards and publicity. These award-winning co-publications include: Modernity Disavowed: Haiti and the Cultures of Slavery in the Age of Revolution, Sibylle Fischer – co-winner of the Gordon K. and Sybil Lewis Award, Caribbean Studies Association, 2007 Modernity Disavowed: Haiti and the Cultures of Slavery in the Age of Revolution, Sibylle Fischer – Frantz Fanon Prize, Caribbean Philosophical Association, 2005 Modernity Disavowed: Haiti and the Cultures of Slavery in the Age of Revolution, Sibylle Fischer – Bryce Wood Award, Latin American Studies Association, 2006 Modernity Disavowed: Haiti and the Cultures of Slavery in the Age of Revolution, Sibylle Fischer – Katherine Singer Award, Modern Language Association, 2006 Insurgent Cuba: Race, Nation and Revolution, 1868–1898, Ada Ferrer – First Book Prize of the Berkshire Conference of Women Historians, 1999

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Founded in 1992, the University of the West Indies Press is a young publisher who has published 255 scholarly books that have won more than forty local, national, regional and international book and publishing awards.

B O O K S F O R U N D E R S TA N D I N G
“The American Association of University Presses selects Books for Understanding, a free, easy-to-use resource to help locate books on current events. New bibliographies are compiled when a major news story breaks. The programme highlights one of the highest values of university presses: to publish top research and scholarship in all fields regardless of immediate commercial potential. Often the most complete and illuminating back-ground research and knowledge for a breaking news story is only available in scholarly books from presses committed to the public interest” (AAUP News Release, May 14, 2009). The University of the West Indies Press recently had one of its co-publications selected: Insurgent Cuba: Race, Nation and Revolution, 1868–1898, Ada Ferrer.

Sylvia Jones, acting general manager, UWI Bookshop, receives a promotional copy from Karen Smith

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UWI Press Award Winning

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Books Over the Years

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Donna Muirhead presents Compton Bourne, president of the Caribbean Development Bank with a copy of Jamaican Food

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BOOK LAUNCHES
Eleven launches were held with UWI Press books being launched in the United States, Australia, Cuba, Jamaica, Barbados, and Trinidad and Tobago. In order to reduce expenditures, several books were grouped and launched at major conferences such as the Caribbean Studies Association meeting in Jamaica. Jamaica in 1687: The Taylor Manuscript at the National Library of Jamaica, David Buisseret, Jamaica Jamaica in 1687: The Taylor Manuscript at the National Library of Jamaica, David Buisseret, United States Depression to Decolonization: Barclays Bank (DCO) in the West Indies, 1926–1962, Kathleen E.A. Monteith, Jamaica Jamaican Food: History, Biology, Culture, B.W. Higman, Australia Eric Williams: The Myth and the Man, Selwyn Ryan, Barbados Eric Williams: The Myth and the Man, Selwyn Ryan, Trinidad and Tobago Eric Williams: The Myth and the Man, Selwyn Ryan, Jamaica Essays on the Theory of Plantation Economy: A Historical and Institutional Approach to Caribbean Economic Development, Lloyd Best, Kari Polanyi Levitt, Cuba Essays on the Theory of Plantation Economy: A Historical and Institutional Approach to Caribbean Economic Development, Lloyd Best, Kari Polanyi Levitt, Jamaica Postcolonialsims: Caribbean Rereadings of Medieval English Discourse, Barbara Lalla, Trinidad and Tobago Echoes of the Haitian Revolution, 1804–2004, edited by Martin Munro, Elizabeth Walcott-Hackshaw, Trinidad and Tobago

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D O N AT I O N S
As in the past, the Press continued donating books to worthwhile organizations, conferences and schools, thereby enhancing the local, regional and international visibility of the University of the West Indies. In February we collaborated with the World Bank and shipped approximately twenty-five books to Ghana for distribution to university and school libraries. In May the Press collaborated with the University of the West Indies Library, Mona campus, to make complimentary copies of Press books and catalogues available to the Library Institute of Latin American Studies, Chinese Academy of Social Sciences, China. Also in May books on crime and criminality were donated to the Ministry of Security, Jamaica.

Strategic Goal 4
We sent the following e-mail brochure to 20,000 faculty members in North America at a cost of approximately US$4,000, saving approximately US$12,000 on a conventional mailing

Actively participate in e-commerce
With paper and printing costs soaring, the Press printed 4,000 rather than 20,000 four-colour books-in-print catalogues this year. To reduce costs for printing and mailing and yet reach our major constituencies in the United States, we pursued and will pursue different e-mail strategies. We sent the following e-mail brochure to 20,000 faculty members in North America at a cost of approximately US$4,000, saving approximately US$12,000 on a conventional mailing. We sent the electronic brochure to faculty teaching religions of Africa, Caribbean literature, Caribbean studies, history of the Caribbean, Third World history, people and cultures of the Caribbean, sociology of developing countries, and government and politics of the Third World. We also targeted academic libraries, history subject specialists, collection development directors and humanities subject specialists. According to market data, the results were very good, with open rates of 14% against average unique rates of 8% to 12%.

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In addition, cost-effective e-mail campaigns to UWI Press authors in February resulted in US$10,000 in net sales. The campaign was relaunched in late May 2009. Eurospan, our European distributor, mounted e-mail campaigns targeting academic and retail bookshops in November 2008, which resulted in modest sales growth in the European market.

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Pictorial Highlights of Press

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Functions Over the Years

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Strategic Goal 5
Avoid the significant costs associated with building a new warehouse by outsourcing the back-end order fulfilment and warehousing functions and consolidating printing and warehousing in a North American facility.

NEW DISTRIBUTION ARRANGEMENTS
On August 1, 2007, the Press entered into a new distribution arrangement with Longleaf Services, Inc., a subsidiary of the University of North Carolina Press, with order fulfilment facilities in North Carolina and access to the Maple-Vail warehouses in Pennsylvania. Both facilities are located near major transportation hubs and will greatly reduce the many shipping and handling charges the Press previously paid. Over 100,000 units were packed and shipped from our Oklahoma warehouse facility and from Jamaica. The Press has vacated the former premises at 1A Aqueduct Flats and returned the keys to the university and disposed of (sold) two containers on the Mona campus. Longleaf provides exclusive distribution in the United States and the Caribbean, except in Jamaica. At the same time, the Press entered into an arrangement with Kingston Bookshop to distribute our titles in Jamaica. The new arrangements allow the Press to achieve economies of scale in the back-end functions of order fulfilment and warehousing and will generate cash savings of approximately J$3 million per annum. Press staff has been reduced from eleven to eight, eventually promising payroll savings as well. The new arrangements are proving very successful. The US wholesalers and our Canadian and British distributors are very pleased with the arrangement because they now can order books published by the University of the West Indies Press, University of North Carolina Press,

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Rutgers University Press and Louisiana State University Press from one source, saving time and money for all involved. Subsequent savings will also be realized because the Press will now print 90% of its titles with MapleVail, who will also warehouse the books. The consolidation of printing, warehousing, and order fulfilment services in the northeast United States has also resulted in Ingram’s subsidiary, Lighting Source, opening a new print-on-demand facility in Pennsylvania. Over 120 of our books are digitized at Lightning Source and through a drop-ship arrangement with Maple-Vail, we participate in a sophisticated order-ondemand system, reducing the need for physical inventory, again resulting in significant cash savings. These new arrangements and partnerships will allow the Press to be very competitive in the global marketplace. This goal of the UWI Press Strategic Plan, 2007–2012 has been fully achieved, with efforts in 2008 spent in refining the relationship with Longleaf, Lightning Source, Maple-Vail and Kingston Bookshop. It was fortunate that these arrangements were in place before the recession began to have an impact on publishing and that the Press avoided the significant cash costs associated with building a brick-and-mortar warehouse in Jamaica. By utilizing Lightning Source and Maple-Vail, the Press has reduced its cash outlay for production bills, allowing it to use available cash to pay liabilities to the University Centre and to fund sales calls. Current efforts with our Longleaf and Kingston Bookshop distributors involve streamlining the royalty and accounting processes, ensuring more timely delivery of products, updating databases, and making refinements in the system to better serve our authors and customers in the United States and Caribbean.

UWI Press and Kingston Bookshop partner to fuel books sales in Jamaica

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F I N A N C I A L R E S U LT S , 2 0 0 9
As the financial crisis in the United States spread globally and triggered a credit crisis, book, journal and newspaper publishers were hard hit. US universities and public libraries had their budgets frozen or cut and US wholesalers cut their orders and began returning books in record numbers. The University of the West Indies Press was not immune to these global trends, and, as oil prices fell, Trinidad and Tobago, our largest market, began to delay book purchasing as well; in March 2009, the Government of Trinidad and Tobago cut their book buying budget by 40%. After several years of double-digit growth, Press net sales fell 67% in the first quarter with returns reaching 24%, the highest percentage in the sixteen-year history of the Press. Management took immediate corrective action, emphasizing five goals: • • • • • Grow sales by reallocating funds to the sales function Cut discretionary expenses, particularly in maintenance, marketing, production and administration Ensure cash is available to pay the payroll bill to the University Centre on a monthly basis Ensure that goals of UWI Press Strategic Plan, 2007–2012 are met Generate a year-end surplus

Cash expenses for maintenance, exhibits, conferences, launches, space ads, catalogues, new positions, travel, training and development, entertainment, and supplies were cut by approximately US$50,000, with one-fifth of that reallocated to direct sales calls and telemarketing. Freelance budgets for editorial and production were reduced and books with significant sales potential were quickly moved into production and

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given earlier publication dates so that sales would impact the current fiscal year. Print runs were reduced and less expensive paper was chosen for forthcoming books. The print runs for catalogues and annual reports were reduced as well, with more effort spent in e-marketing and sending electronic versions of annual reports. Overtime was cancelled as well as software and capital upgrades. Replacement of positions or proposed new staff positions were cancelled or delayed, with current staffing levels of seven full-time contract employees remaining far below 1996 levels of twelve full-time contract employees. All departments and all employees have made cuts and shouldered an equal responsibility in taking on more work to ensure that the Press achieves a balanced budget this year and meets the goals of the strategic plan. Ongoing efforts to generate additional revenue or cash were aggressively pursued, with the Press generating approximately 37% to 42% of its budget for the first six months from sales, grants, journal income, royalties, interest payments and production grants. Management monitored expenses with reductions targeted for audit and courier charges and will continue to encourage authors to submit books that do not have excessive page counts, which drive every aspect of costs in the editorial, design and production process. These actions resulted in some successes: backorders for sales in the second quarter grew from US$12,000 to US$40,000; the sales potential generated by sales calls in the second quarter bolstered sales during the fiscal year and for the first quarter of 2009–2010, with end-of-the-year surpluses budgeted for both years. Net sales for the second quarter grew 145%, indicating that the cash investment in sales calls in January was worthwhile. By growing sales and cutting costs, the Press was able to balance its budget by February 2009 and generate a surplus. Continued efforts to grow sales, cut costs, and conserve cash, allowed

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the Press to end the year with a respectable surplus of approximately J$6 million. For now, the short-term financial health of the Press is critically dependent on UWI faculty assigning UWI Press books in their courses; on preventing illegal photocopying throughout the region, on placing more units in the UWI bookshops, on growing nontraditional sales channels, and on increasing sales to the ministries of education throughout the region. The worldwide publishing industry is beleaguered and only creative and proactive responses on the part of publishers, authors and retailers to better serve their customers will ensure success in the academy and the global marketplace.

UWI Press books will continue to attract attention in the global marketplace and the CONCLUSION academy while the Despite the ongoing global recession, UWI Press is positioned to achieve the goals of the UWI Press Strategic Plan, 2007–2012 and we ended an Press continually extremely difficult year with many of the ambitious goals of the plan met. strives to effectively We will continue to carefully monitor discretionary costs, emphasize sales growth, and carefully acquire books in the environmental and health sell these books in a studies. As the Press approaches its seventeenth anniversary, its partnercost-effective, everships with UWI faculty, its authors and the ministries of education will be critical in fostering its viability and growth. By emphasizing the peerinnovative manner review process and by pursuing international standards of excellence and
benchmarks, UWI Press books will continue to attract attention in the global marketplace and the academy while the Press continually strives to effectively sell these books in a cost-effective, ever-innovative manner.

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