TYPE: Marketing Plan PRODUCT: Zagu pearl shake OVERVIEW We proposed a different direction for Zagu.

It is called growth stage, since Zagu launched their product in the Philippines there was no change in the way the business is conducted so we thought this time would be the best time to joint venture with Gonuts Donuts because according to our conducted research Zagu’s best compliment snack is Donuts and the customer were longing of coffee flavored Zagu.