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RAMADAN TV & Print Mediu AnuIysis


Who How much und Where uctive in Rumudun
2009, 2010
Introduction
mediatrack is a Media Monitoring
and Research Company founded by
experts having more than 10 years
experience in the Media Monitoring
and Research field.
We are providing media monitoring
data to Advertisers, Advertising
Agencies and direct to Media with
special emphasis on media
monitoring and auditing from
Electronic and Print media.
Our team safe every penny of our
valued Clients, wasted in faulty
transmission and dropedges / over
billing by media.
We never sleep
Our Leadership
After successful execution in Pakistan media market
we cross the border and started our media
monitoring and research operation in Afghanistan
for Afghan Media Market from TV and Radio and
serving Afghan based Clients from last two years.
Serving our international partner Xtreme
Information Newcastle UK.

TV Medium
%! 20 Brands o Ramadan 2009, 2010
%! 20 !ayers o Ramadan 2009, 2010
%! 20 Channes o Ramadan 2009, 2010
%! 20 Categories o Ramadan 2009, 2010
Compression
Daiy Airing %rend
LID Days Anaysis
Upcoming Channes
Genre , Group wise
According to us
N%L: Anaysis based on pure commercia aong with other actiity.

%'
medium
RAMADAN
YEAR 009

%'
medium

%'
medium

%'
medium

%'
medium
TOP 0 Brands
1-9 Ramadan 009
ARAND
TIME (Seconds)
% Share
1 ZONG .87%
TELENOR .76%
& FONE .1%
OLPERS MILK .8%
MOBILINK JAZZ .1%
6 S&N SIP LIMOPANI SONG .88%
7 MANPASAND BANASPATI .8%
8 QARSHI JAM-E-SHIREEN .1%
9 S&RF EXCEL .1%
10 WARID TELECOM 1.80%
11 LIFEB&OY SOAP 1.77%
1 PEPSI COLA 1.7%
1 S&NSIP LIMONPANI & THANDA ORANGE 1.0%
1 NATIONAL MASALA RECIPE 1.%
1 COCA COLA 1.%
16 KA&SAR CANOLA OIL 1.16%
17 TELENOR TAWLK SHAWK 1.1%
18 WALLS SELECTION 1.1%
19 SAFE G&ARD COMPLETE 1.0%
0 S&NSILK SHAMPOO 1.0%
6
%'
medium
6
%'
medium
6
%'
medium
TOP 0 Players
1-9 Ramadan 009
!AYER
TIME (Seconds)
% Share
1 &NILEVER PAKISTAN LTD 8.89%
CHINA MOBILE .87%
KINGS FOOD (PVT) LTD .8%
TELENOR PAKISTAN .%
DALDA FOODS .9%
6 MOBILINK PAKISTAN .70%
7 PROCTER & GAMBLE PAKISTAN .1%
8 PAK TELECOM MOBILE LIMITED .1%
9 ENGRO FOODS (PVT) LTD. .%
10 QARSHI IND&STRIES (PVT) LTD .9%
11 HABIB OIL MILLS .06%
1 THE COCA COLA EXPORT CORPORATION .68%
1 PEPSI COLA INTERNATIONAL .9%
1 NESTLE MILKPAK LIMITED .%
1 NATIONAL FOOD LIMITED .8%
16 WARID TELECOM PAKISTAN 1.80%
17 RAFHAN BEST FOOD (PVT) LTD 1.6%
18 COLGATE PALMOLIVE PAKISTAN 1.%
19 KA&SAR OIL & GHEE 1.%
0 RASOOL FLO&R MILLS 1.16%
7
%'
medium
7
%'
medium
TOP 0 Categories
1-9 Ramadan 009
ATEGORY
TIME (Seconds)
% Share
1 MOBILE PHONE OPERATORS 0.%
COOKING OIL & GHEE 10.%
J&ICES / ENERGATIC DRINKS 8.%
CARBONATED SOFT DRINKS .89%
MILK AND DAIRY PROD&CTS .8%
6 DETERGENT POWDERS .16%
7 SOAPS / FACE WASH .99%
8 CONSTR&CTION COMPANIES .96%
9 SALTS/SPICES .86%
10 SHAMPOOS .10%
11 SHARBAT/SQ&ASHES .80%
1 CHARITY/WALFARE ORGANISATIONS .9%
1 HOSPITALS/HEALTH CLINICS 1.%
1 ICE-CREAM 1.9%
1 TEA 1.%
16 READY TO COOK FOODS 1.%
17 FEDERAL GOVERNMENT 1.1%
18 DESSERT 1.07%
19 BEA&TY CREAMS / BEA&TY MASKS 1.06%
0 BANKS 0.98%
8
%'
medium
8
%'
medium
TOP 0 Industries
1-9 Ramadan 009
INDUSTRY
TIME (Seconds)
% Share
1 FOODS .%
TELECOMM&NICATION 1.7%
DRINKS 18.76%
SKIN CARE .%
CONSTR&CTIONS .9%
6 HO&SEHOLD CLEANING MATERIALES .9%
7 HAIR CARE .6%
8 PHARMACE&TICALS .16%
9 MISCELLANEO&S .7%
10 HO&SEHOLD/OFFICE GOODS .06%
11 CONFACTIONARY 1.71%
1 FINANCIAL SERVICES 1.8%
1 GOVERNMENT 1.8%
1 VEHICLES/SPARE PARTS 0.87%
1 ED&CATIONAL 0.7%
16 F&EL 0.%
17 FASHION 0.8%
18 CORPORATE IMAGE 0.8%
19 P&BLISHING & PRINTING 0.0%
0 HO&SEHOLD CHEMISTRY 0.7%
9
%'
medium
9
%'
medium
TOP 0 Channels
1-9 Ramadan 009
ANNE
TIME (Seconds)
% Share
1 APNA .76%
GEO ENT .%
CITY .0%
GEO NEWS .6%
TV ONE .%
6 ARY DIGITAL .11%
7 ATV .09%
8 KTN .96%
9 QTV .6%
10 P&NJAB TV .6%
11 D&NIYA TV .%
1 EXPRESS NEWS .9%
1 ARY ZA&Q .8%
1 AAJ TV .81%
1 IND&S VISION .70%
16 ROHI .1%
17 SINDH .9%
18 H&M TV .7%
19 KOOK .10%
0 PTV .07%
10
%'
medium
10
%'
medium
10
%'
medium
RAMADAN
YEAR 010
11
%'
medium
11
%'
medium
11
%'
medium
11
%'
medium
TOP 0 Brands
1-0 Ramadan 010
ARAND
TIME (Seconds)
% Share
1 TELENOR TAWLK SHAWK .88%
TELENOR .%
ZONG .%
PEPSI COLA .08%
MOBILINK JAZZ .%
6 & FONE .9%
7 TELENOR DJ&ICE .91%
8 ARIEL PRO ZIM .%
9 TELENOR SONG .17%
10 OLPERS MILK 1.6%
11 COCA COLA 1.6%
1 QARSHI JAM-E-SHIREEN 1.6%
1 WARID TELECOM 1.%
1 S&N SIP LIMOPANI 1.%
1 SAFE G&ARD COMPLETE 1.8%
16 LIFEB&OY SOAP 1.%
17 NIDO B&NYAAD 1.0%
18 DALDA PROD&CTS 1.17%
19 MO&NTAIN DEW 1.1%
0 NESTLE CERELAC 1.10%
Sub brands are merged in major brand. First three brands are oI Telecom sector in both
Ramadan.
1
%'
medium
1
%'
medium
1
%'
medium
1
%'
medium
1
%'
medium
TOP 0 Players
1-0 Ramadan 010
!AYER
TIME (Seconds)
% Share
1 TELENOR PAKISTAN 16.0%
&NILEVER PAKISTAN LTD 6.10%
PEPSI COLA INTERNATIONAL .8%
PROCTER & GAMBLE PAKISTAN .77%
CHINA MOBILE .%
6 MOBILINK PAKISTAN .%
7 QARSHI IND&STRIES (PVT) LTD .9%
8 NESTLE MILKPAK LIMITED .6%
9 THE COCA COLA EXPORT CORPORATION .1%
10 PAK TELECOM MOBILE LIMITED .09%
11 HABIB OIL MILLS .69%
1 DALDA FOODS .1%
1 ENGRO FOODS (PVT) LTD. 1.9%
1 NATIONAL FOOD LIMITED 1.6%
1 KINGS FOOD (PVT) LTD 1.6%
16 WARID TELECOM PAKISTAN 1.%
17 GOVERNMENT OF PAKISTAN 1.7%
18 COLGATE PALMOLIVE PAKISTAN 1.18%
19 MADINA ENTERPRISES 1.07%
0 SHAN FOOD IND&STRIES 1.0%
Telenor Pakistan at the top with huge budget in this Ramadan. Pepsi Cola allocate almost 35 extra
budget as compare to previous Year on KIS NE KA HA THA PEPSI PE 5 RUPEE KAM KARO TVC.
King Iood lower advertise SUN SIP LIMO PANI in this ramzan. Government, Madina Enterprises and
Shan Ioods enter new in 2010.
1
%'
medium
1
%'
medium
1
%'
medium
1
%'
medium
1
%'
medium
TOP 0 Categories
1-0 Ramadan 010
ATEGORY
TIME (Seconds)
% Share
1 MOBILE PHONE OPERATORS 9.6%
CARBONATED SOFT DRINKS 8.6%
COOKING OIL & GHEE 7.6%
DETERGENT POWDERS .66%
SHARBAT/SQ&ASHES .6%
6 J&ICES / ENERGATIC DRINKS .8%
7 MILK AND DAIRY PROD&CTS .%
8 SHAMPOOS .71%
9 SOAPS / FACE WASH .68%
10 CORPORATE IMAGE .%
11 SALTS/SPICES .%
1 CHARITY/WALFARE ORGANISATIONS .00%
1 CONSTR&CTION COMPANIES 1.0%
1 READY TO COOK FOODS 1.6%
1 INSTIT&TES 1.19%
16 CEREALS 1.10%
17 HOSPITALS/HEALTH CLINICS 1.09%
18 FEDERAL GOVERNMENT 1.06%
19 ICE-CREAM 0.9%
0 NEWSPAPERS 0.8%
In Rramzan aIter Mobile phone operators Category Cooking Oil and Ghee Category always remain at the top. But
in this Ramzan the category players remain reserve to active on TV. SoIt drink category heavily active with its
major Players PEPSI. Tea Category drop in top 20 this Ramdan. LAL Sharbat Category heavily advertise in this
Ramadan. Qarshi Industry was the Main Player oI the Category that was active around on 25 TV Channels
simultaneously, In last Ramadan 2009 Qarshi was active on 18 Channels.
1
%'
medium
1
%'
medium
1
%'
medium
1
%'
medium
1
%'
medium
TOP 0 Industries
1-0 Ramadan 010
INDUSTRY
TIME (Seconds)
% Share
1 TELECOMM&NICATION 0.89%
DRINKS 18.0%
FOODS 16.96%
HO&SEHOLD CLEANING MATERIALES .18%
SKIN CARE .69%
6 HAIR CARE .7%
7 HO&SEHOLD/OFFICE GOODS .71%
8 MISCELLANEO&S .60%
9 PHARMACE&TICALS .7%
10 CORPORATE IMAGE .%
11 CONSTR&CTIONS 1.70%
1 GOVERNMENT 1.%
1 CONFACTIONARY 1.%
1 ED&CATIONAL 1.19%
1 FINANCIAL SERVICES 0.98%
16 P&BLISHING & PRINTING 0.8%
17 FASHION 0.79%
18 BABY PROD&CTS 0.7%
19 F&EL 0.69%
0 HO&SEHOLD CHEMISTRY 0.6%
1
%'
medium
1
Around 8 hours commercias adertisement Monitored on City-42 per day in Ramadan.
68 Cients were actie where !unjab Coege, Gourmet loods and %eenor are main Adertisers on this Channe..
1 1 1
TOP 0 Channels
1-0 Ramadan 010
ANNE
TIME (Seconds)
% Share
1 *CITY .81%
APNA .%
ARY DIGITAL .96%
ATV .86%
GEO ENT .66%
6 ARY ZA&Q .61%
7 GEO NEWS .7%
8 TV ONE .%
9 RAVI .0%
10 AAJ TV .7%
11 D&NIYA TV .11%
1 ARY NEWS .0%
1 EXPRESS NEWS .97%
1 ROHI .86%
1 KTN .80%
16 H&M TV .0%
17 P&NJAB TV .0%
18 SAMAA .%
19 DAWN NEWS .%
0 WASEB .01%
16
%'
medium
16
%'
medium
16
%'
medium
16
%'
medium
16
%'
medium
Comparison
009 vs 010
17
%'
medium
17
%'
medium
17
%'
medium
17
%'
medium
17
%'
medium
Brand Compression
Ramada 010 vs 009
ARAND
TIME % Share
2010 2009
1 TELENOR TAWLK SHAWK .88% 1.1%
TELENOR .% .76%
ZONG .% .87%
PEPSI COLA .08% 1.7%
MOBILINK JAZZ .% .1%
6 & FONE .9% .1%
7 TELENOR DJ&ICE .91% Not in Top 0
8 ARIEL PRO ZIM .% Not in Top 0
9 TELENOR SONG .17% Not in Top 0
10 OLPERS MILK 1.6% .8%
11 COCA COLA 1.6% 1.%
1 QARSHI JAM-E-SHIREEN 1.6% .1%
1 WARID TELECOM 1.% 1.80%
1 S&N SIP LIMOPANI 1.% .88%
1 SAFE G&ARD COMPLETE 1.8% 1.0%
16 LIFEB&OY SOAP 1.% 1.77%
17 NIDO B&NYAAD 1.0% Not in Top 0
18 DALDA PROD&CTS 1.17% Not in Top 0
19 MO&NTAIN DEW 1.1% Not in Top 0
0 NESTLE CERELAC 1.10% Not in Top 0
18
%'
medium
18
%'
medium
18
%'
medium
18
%'
medium
18
%'
medium
Player Compression
Ramada 010 vs 009
!AYER
TIME % Share
2010 2009
1 TELENOR PAKISTAN 16.0% .%
&NILEVER PAKISTAN LTD 6.10% .87%
PEPSI COLA INTERNATIONAL .8% .9%
PROCTER & GAMBLE PAKISTAN .77% .1%
CHINA MOBILE .% .87%
6 MOBILINK PAKISTAN .% .70%
7 QARSHI IND&STRIES (PVT) LTD .9% .9%
8 NESTLE MILKPAK LIMITED .6% .%
9 THE COCA COLA EXPORT CORPORATION .1% .68%
10 PAK TELECOM MOBILE LIMITED .09% .1%
11 HABIB OIL MILLS .69% .06%
1 DALDA FOODS .1% .9%
1 ENGRO FOODS (PVT) LTD. 1.9% .%
1 NATIONAL FOOD LIMITED 1.6% .8%
1 KINGS FOOD (PVT) LTD 1.6% .8%
16 WARID TELECOM PAKISTAN 1.% 1.80%
17 GOVERNMENT OF PAKISTAN 1.7% Not in Top 0
18 COLGATE PALMOLIVE PAKISTAN 1.18% 1.%
19 MADINA ENTERPRISES 1.07% Not in Top 0
0 SHAN FOOD IND&STRIES 1.0% Not in Top 0
19
%'
medium
19
%'
medium
19
%'
medium
19
%'
medium
19
%'
medium
Channel Compression
Ramada 010 vs 009
ARAND
TIME % Share
2010 2009
1 CITY .81% .0%
APNA .% .76%
ARY DIGITAL .96% .11%
ATV .86% .09%
GEO ENT .66% .%
6 ARY ZA&Q .61% .8%
7 GEO NEWS .7% .6%
8 TV ONE .% .%
9 RAVI .0% Not in Top 0
10 AAJ TV .7% .81%
11 D&NIYA TV .11% .%
1 ARY NEWS .0% Not in Top 0
1 EXPRESS NEWS .97% .9%
1 ROHI .86% .1%
1 KTN .80% .96%
16 H&M TV .0% .7%
17 P&NJAB TV .0% .6%
18 SAMAA .% Not in Top 0
19 DAWN NEWS .% Not in Top 0
0 WASEB .01% Not in Top 0
0
%'
medium
0
%'
medium
0
%'
medium
0
%'
medium
0
%'
medium
Daily Airing Trend
Ramadan 010
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
14
th
August
lirst 20 days o Ramadan heaiy adertise on %' but ater 20
th
Ramadan adertising was norma as beore Ramadan. n chand raat
again bar goes high.
1
%'
medium
1
%'
medium
1
%'
medium
1
%'
medium
1
%'
medium
EID
DAYS
ANALYSIS
010

%'
medium

%'
medium

%'
medium

%'
medium

%'
medium
Top 0 Brand
Eid 11-1 Sep 010
RAND
TIME (Seconds)
% Share
1 ZONG 17.7%
& FONE 8.97%
TELENOR DJ&ICE 7.7%
TELENOR TAWLK SHAWK .07%
MOBILINK .7%
6 & FONE INTERNATIONAL CALL .19%
7 WALLS BADAAMI .11%
8 KISAN PROD&CT 1.96%
9 NATIONAL MASALA RECIPE 1.70%
10 ARIEL PRO ZIM 1.70%
11 HEAD & SHO&LDER SHAMPOO 1.%
1 PEPSI COLA 1.%
1 WARID TELECOM 1.%
1 WALLS SELECTION 1.9%
1 7&p 1.%
16 TARANG MILK 1.%
17 ROSE PETAL TISS&E 1.1%
18 GARNIER HAIR COLOR 1.10%
19 &NITED BANK LIMITED 1.09%
0 SAFE G&ARD COMPLETE 1.0%
TOP 6 Brands from telecom sector out of 20.

%'
medium

%'
medium

%'
medium

%'
medium

%'
medium
!AYER
TIME (Seconds)
% Share
1 CHINA MOBILE 17.7%
TELENOR PAKISTAN 1.6%
PAK TELECOM MOBILE LIMITED 11.16%
&NILEVER PAKISTAN LTD .%
PROCTER & GAMBLE PAKISTAN .76%
6 MOBILINK PAKISTAN .88%
7 PEPSI COLA INTERNATIONAL .%
8 MADINA ENTERPRISES .79%
9 THE COCA COLA EXPORT CORP .%
10 NATIONAL FOOD LIMITED .%
11 ENGRO FOODS (PVT) LTD. .%
1 QARSHI IND&STRIES (PVT) LTD 1.7%
1 COLGATE PALMOLIVE PAKISTAN 1.7%
1 CONTINENTAL BISC&ITS LTD 1.1%
1 WARID TELECOM PAKISTAN 1.%
16 PACKAGES LTD 1.%
17 GARNIER 1.1%
18 &NITED BANK LIMITED 1.10%
19 Q MOBILE 1.09%
0 RECKITT BENCKISER PAKISTAN 1.0%
Top 0 Player
Eid 11-1 Sep 010

%'
medium

%'
medium

%'
medium

%'
medium

%'
medium
Top 0 Channel
Eid 11-1 Sep 010
ANNES
TIME (Seconds)
% Share
1 APNA .9%
CITY .78%
ARY DIGITAL .%
ATV .81%
RAVI .7%
6 DHARTI .0%
7 TV ONE .%
8 SINDH .1%
9 H&M TV .11%
10 G KA BOOM .7%
11 KTN .69%
1 PLAY .6%
1 EXPRESS NEWS .%
1 SAMAA .7%
1 ROHI .6%
16 AAJ TV .%
17 GEO ENT .1%
18 GEO NEWS .1%
19 WASEB .%
0 GEO S&PER .%
These analysis are based on consumed time. In Top 20 channels, 7 are Regional, but iI we analyze
on Spend than may be National Channels especially high rated Channels like PTV, GEO, HUM
and ARY come up at the Top. Dharti Channel also in very superior position due to its home ad oI
ROZNAMA MUKADMA. In other main active players are Qarshi and Harmain Marketing.

%'
medium

%'
medium

%'
medium

%'
medium

%'
medium
EID
009 vs 010
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
Chand Raat Eid 1st Day Eid 2nd Day Eid 3rd Day After Eid
2009 2010
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
2009 2010
Chand Raat Eid 1st Day Eid 2nd Day Eid 3rd Day Af ter Eid
f
Clutter in 2009 is high as compare to 2010. Eid first and second day Advertising graph is same but
on third day volume decreased. Around 55% Advertising reduce after Eid.
6
%'
medium
6
%'
medium
6
%'
medium
6
%'
medium
6
%'
medium
&pcoming TV Channels
with business volume
7
%'
medium
7
%'
medium
7
%'
medium
7
%'
medium
7
%'
medium
RAVI TV is coming up very rapidly in term of Business, From last Months its graph is
continuously going higher. Main sponsor of the Channel are China Mobile, &nilever, Pepsi and
Reckitt etc.
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
Mar Apr May Jun Jul Aug Sep
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
Jan Feb Mar Apr May Jun Jul Aug Sep
There were huge slum in 009 on Channel- but in 010 its management gear it up again and
increase its business. Main sponsors of the Channel in Ramadan are Qarshi, Cool industry and
Orient Group etc.
8
%'
medium
8
%'
medium
8
%'
medium
8
%'
medium
8
%'
medium
Dawn News is pioneer English TV Channel in Pakistan. But due to some reasons the English
Channel can not be able to get position in Electronic media industry. After switching over to
&rdu transmission the Channel sustain it self and continuously in growth in term of Business.
Telenor, P&G and Bonanza are its main sponsors.
SAMAA TV gradually upgrade its Presentation, screen, News and research based talk shows with
some very popular presenters. P&G, &nilever and Pepsi are its main sponsors.
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
Jan Feb Mar Apr May Jun Jul Aug Sep
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
Jan Feb Mar Apr May Jun Jul Aug Sep
9
%'
medium
9
%'
medium
9
%'
medium
9
%'
medium
9
%'
medium
Channel Genre
wise analysis
Ramadan 010
0
%'
medium
0
%'
medium
0
%'
medium
0
%'
medium
0
%'
medium
Terrestrial
vs
Satellite
Ramadan 010
Terrestrial vs Satellite
Terrestrial Channels
6%
Satellite Channels
9%
9% of total advertising aired on Satellite Channels and 6% on Terrestrial
Channels. Terrestrial channels include PTV-Home, PTV News and ATV
1
%'
medium
1
%'
medium
1
%'
medium
1
%'
medium
1
%'
medium
Channel Genre
wise analysis
Ramadan 010
Genre Wise AnaIysis
Business & News
26%
Cookry
6%
Musical
6%
City/Matro
7%
Sports
2%
Entertainment
21%
Others
2%
Regional
27%
Movi
2%
Children
1%
Genre Wise AnaIysis
0
5
10
15
20
25
30
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s
C
h
i
l
d
r
e
n

%'
medium

%'
medium

%'
medium

%'
medium

%'
medium
Group
wise analysis
Ramadan 010
Group Wise AnaIysis
AAJ TV Group
4%
Others
38%
HUM Nwtwork
4%
NDUS Network
3%
B Plus Group
2%
ARY Group
15%
APNA Network
6%
SNDH Network
2%
KTN Network
5%
EXPRESS Network
3%
GEO Network
10%
PTV Network
2%
TV One Group
6%
Group Wise AnaIysis
0
5
10
15
20
25
30
35
40
45
O
t
h
e
r
s
A
R
Y
G
r
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O
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w
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r
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T
V

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e
G
r
o
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A
P
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A
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w
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r
k
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T
N
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A
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!7int Media
%hese anaysis are based on Nationa Newspapers and
\eeky and Monthy Magazines.
25 Newspapers are 23 \eeky and Monthy
Magazines at mediatrack reguar Monitoring pane.
Newspapers are based on three stations Lahore
, Karachi , Isamabad.
Anaysis are based on branded categories. Cassiied,
\indow watch,Sunday bazar,%ender notices and
Job opportunities are excuded.
%! 20 Brand o September 2010
%! 20 !ayer o September 2010
%! 20 Category o September 2010
!739
media

!739
media

TOP 0 Brands
1-0 September 010
ARANDS
Space (olxm)
% Share
1 STYLO SHOES .%
TELENOR TALK SHAWK 1.9%
BANK ISLAMI 1.86%
FEDERAL BOARD OF REVEN&E 1.67%
SOHNI HAMLET 1.67%
6 TRAVEL AGENCY 1.1%
7 MINISTRY OF INFORMATION 1.6%
8 TELENOR MOBILE INTERNET 1.8%
9 EMAAR PAKISTAN 1.%
10 HEAD & SHO&LDER SHAMPOO 1.17%
11 TELENOR EASY PAISA 1.06%
1 BANK AL HABIB MONTHLY SAVER ACCO&NT 0.9%
1 PSO P&MP 0.9%
1 FLY D&BAI AIRLINE 0.91%
1 MINISTRY OF PETROLI&M 0.91%
16 TAPAL TEA 0.86%
17 COLGATE TOOTH PASTE 0.8%
18 ROOH AFZA 0.8%
19 HASHMI PROD&CTS 0.78%
0 BLACK ROSE S&PER HAIR TONIC 0.77%
TOP 0 Players
1-0 September 010
!AYERS
Space (olxm)
% Share
1 GOVERNMENT OF PAKISTAN 7.6%
TELENOR PAKISTAN .7%
STYLO SHOES .%
PROCTER & GAMBLE PAKISTAN .08%
BANK ISLAMI LTD 1.86%
6 HAYDER ALI & CO 1.67%
7 MARRIANA INTERNATIONAL 1.6%
8 BLACK ROSE COSMATIOS 1.6%
9 COSLAB PAKISTAN 1.%
10 EMAAR PAKISTAN INTERNATIONAL 1.%
11 COLGATE PALMOLIVE PAKISTAN 1.1%
1 CHINA MOBILE 1.1%
1 GARNIER 1.06%
1 BANK AL HABIB 1.06%
1 QARSHI IND&STRIES (PVT) LTD 1.00%
16 PEARL CONTINANTAL HOTEL 0.9%
17 PAKISTAN STATE OIL 0.9%
18 FLY D&BAI AIR LINE 0.91%
19 TAPAL TEA PVT LTD 0.86%
0 HAMDARD LABORATORIES (WAQF) PAKISTAN 0.8%
!739
media
6 6 6
ATEGORIES
Space (olxm)
% Share
1 MOBILE PHONE OPERATORS 6.60%
GOVERNMENT OF PAKISTAN 6.9%
CONSTR&CTION COMPANIES 6.1%
BANKS .98%
BEA&TY CREAMS / BEA&TY MASKS .%
6 SHOPS .86%
7 SHOES & SANDLES .19%
8 COOKING OIL & GHEE .19%
9 HAIR COLORS/GEL/LOTIONS .61%
10 WATCHES/CLOCKS .8%
11 SHAMPOOS .%
1 CORPORATE IMAGE .%
1 MEDICINE .1%
1 HOTELS/MOTELS/RESTA&RANTS 1.99%
1 TOOTH PASTES 1.98%
16 CHARITY ORGANISATIONS/WALFARE SERVICES 1.97%
17 TRAVEL AGENCIES 1.78%
18 HOSPITALS/HEALTH CLINICS/DAWAKHANA 1.8%
19 SHARBAT/SQ&ASHES 1.8%
0 REFREGERATORS AND DEEP FREEZERS 1.%
TOP 0 Categories
1-0 September 010
!739
media
7 7 7 7 7
,..47/394:8
In Pakistan Channel list is 100 plus now. It has been very difficult for Planners to get high GRPs within limited
budget for there Product. To achieve the high rating planners now using a larger Channel mix and giving
opportunity to other Channels. Many Channels are coming up with sufficient business. We have selected the a few
Channels those are coming back in the market. Although Advertising volume decrease on TV, after the flood and
high inflation in the county where there is no check and balance on prices and buying power is going decrease of
a Byre. TV Channel business has been spite almost on all Channels. Mostly TV Channels were seems very near to
off-air due to non sufficient business but now they sustain. As every body know that Main key factors for the
success of a hannels are
a. New and fresh software (for entertainment Channels), timely authentic news and talk shows (for news
channels) b. Strong distribution c. Motivated professional Marketing team (timely salary is the key of motivation).
Effective PR also main factor to success of a Channel.
The channels looking equipped with all tools thats why they are not only survive but gradually entering in leading
position. But few old Channels are losing there business.
ity 42 is most cluttered channel in Ramadan. Around 8 hours advertise in one day in Avg. In Ramadan
PTV-Home, QTV, Indus Vision, Kook, Sindh TV drop in top 0. Ravi, Samaa, Dawn News, ARY News and
Waseeb, Dharti interred in top 20. Very best of luck to these Channels. Aaj, Apna hannel, UM TV,
Express sustain there business as compare to previous year. On this EID FMG Advertising remain low
due to country situation. Telecom sector heavily advertise especially TELENOR, Telenor burned Djuce branded
Song with long duration on nd Ramadan (1 August). Construction Industry now a days in problem as its
advertising is low. AK ITY is the only Player of this industry that is continuously active on TV medium.
In Ramadan after Mobile phone operators Category Cooking Oil and Ghee Category always remain at top. But in
this Ramadan the category players WERE reserve to active on TV. Soft drink category heavily active with its
major Players !E!SI (KIS NEY KAHA THA PEPSI PE R&PE KAM KARO) with almost 35% budget extra budget
as compare to last ramadan. Tea ategory drop in top 20 this Ramadan. LAL Sherbet Category heavily
advertise in this Ramadan. Qarshi Industry was the Main Player of the Category. Qarshi was active around on
25 TV hannels simultaneously, In last Ramadan 009 Qarshi was active on 18 Channel. Sunsip Limopani this
Ramadan remain active with limited budget. Few Channels reenter in the Market like Samaa, Dawn News
Channel- and Ravi TV. Business on these Channels gradually improved reasons already has been discussed.
As in TV media TOP 0 Brand / Player almost remain same but there is no constant pattern in !rint Media. Stylo
Shoes was the top spender in Print Media. There are only two Telco Players in top 0. It can not happened in TV.
These are neutral comments from mediatrack team. If these differ according to any party please write us for our correction.
8
TOP 0 from Afghan Media
TV & Radio
1-0 September 010
Just for interest of Pakistan media market we include the topers of the Month from Afghan TV and Radio.
Detail analysis on Afhgan media market will be made later on.
!AYERS
TIME (Seconds)
% Share
1 GOVERNMENT OF AFGHANISTAN .6%
ETISALAT 10.%
BANK MILLIE AFGHAN 6.%
KAB&L BANK .9%
AZIZI BANK .76%
6 MAIWAND BANK .9%
7 MTN .9%
8 AFGHAN TELECOM .0%
9 BAKHTAR BANK .01%
10 ONYX CONST&RCTION 1.99%
11 ARIANA AFGHAN AIRLINES 1.97%
1 ROSHAN CORPORATION 1.8%
1 PASHTANY BANK 1.76%
1 GHAZANFAR BANK 1.76%
1 JAMIYAT HILAL AHMAR 1.%
16 6 IVR SERVICES 1.0%
17 ISTANB&L CONSTR&CTION COMPANY 1.8%
18 866 IVR SERVICE 1.06%
19 AFGHAN &NITED BANK 0.88%
0 ENGRO FOODS (PVT) LTD 0.81%
TOP 0 Players
1-0 September 010
ATEGORIES
TIME (Seconds)
% Share
1 BANKS 9.07%
GOVERNMENT .6%
PHONE SERVICES 19.8%
CONSTR&CTION COMPANIES .9%
CHARITY ORGANISATIONS .61%
6 AIRLINES .9%
7 I.V.R .7%
8 CHAIN STORES/SHOPS 1.98%
9 MILK AND DAIRY PROD&CTS 1.0%
10 J&ICES / ENERGATIC/SHARBAT 1.%
11 GAS/PETROL/L&BRICANTS 0.87%
1 TRAVEL AGENCIES 0.8%
1 INSTIT&TES 0.8%
1 COOKING OIL & GHEE 0.77%
1 HOSPITALS/HEALTH CLINICS 0.8%
16 TRANSPORT AGENCIES 0.1%
17 DETERGENT POWDERS 0.%
18 VEHICLES 0.%
19 CARBONATED SOFT DRINKS 0.%
0 SOAPS / FACE WASH 0.1%
TOP 0 Categories
1-0 September 010
,..47/394:8
Electronic Media is expanding industry in
Afghanistan. Many TV Channels are running with
Dari, Pashto, English and &rdu language
Programs. Indian and Pakistani Programs also run
on TV. STAR !US Programs are also dominating
in Afghanistan TV Industry.
The analysis are based on Afghan TV and FM
Radio. We recorded and reported the
transmission on hours basis. Figures are
based on consumed time by Advertisers.
anks have major share in advertising on
Electronic media. In Afghanistan Banks are active
almost on all TV and FM Channels aggressively
just like Telco in Pakistan. Than Govt. has major
share, Govt. ads include Ministry of Education,
Ministry of Health, &S ads etc. Mobile Phone
operators are at
rd
top position. In Afghanistan
there are 5 Mobile !hone Operators and
Etisalat is major active Player on Electronic
Media.
There is no as such impact of Ramadan and EID
on Advertising in Afghanistan.
For more info please write us at khi@mediatrackpk.com

any suggestion-feed back


&
comments are warmly welcomed
Our next media bullet will be generated on EIDulazha.
Last and very comprehensive bullet of the Year will be generated in January 011
for the whole year of 010. If any media guru want to share any media info for the Yearly
media bullet please write us.
If any Client / Adv Agency / Channel want and need any sort of analysis based on
Advertiser, Category, Channel Please write to head of research at khi@mediatrackpk.com
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