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M.SARIM ALI M.DANISH MAHMOOD MARYAM WAJAHAT SADAF ALAM
Table of Contents
Topics .............................................................................................................................Page# ACKNOWLEDGEMENT ABOUT THE COMPANY Excellence Innovation Passion ORGANIZATION CHART leadership key people in media key people in creative STRATEGIES FUNCTIONS AND PROCESSES CREATIVE AREA Design studio Photo studio Concept/copy Strategy and planning MEDIA Insights Beyond media Industry recognition Media relation FINANCE Rich in transparency Clients ___________________________________________________ 11 Commitment Some clients of Adcom 11 _______________________ 9 7 5 ______________________________________________ 3 4
“Our efforts on this report are solely dedicated to our loving and supportive parents and teachers(Special Thanks to sir Khawaja Tariq)” 3 .
They believe that change is the only constraint that evolves an organization. AKHLAQ. Today they operate with a team of highly creative. Excellence: They are a team of dedicated.ABOUT THE COMPANY. They don’t wait for the idea to come to them. intricate strategies. and other specialized media services. Their combined passion. ADCOM (private) limited was established on 1965 by MR.M. account management. target-driven. 4 . they get to them first. 33 years later. In their journey they have also won many accolades and awards that reflect our collective creative intelligence and passion to maintain Adcom’s legacy as a hardworking and perceptive agency. They follow a simple phenomena or equation which is (Giving customers what they want versus giving them what they belief is right is their major strategy). They are completely committed with their goal that is to deliver quality and professionalism in all aspects of the work. always ready to roll up its sleeves and look forward for the next big challenge. it has evolved into one of the largest and fastest growing agencies of Pakistan. Innovation. S. that’s why they try to change with innovation by bringing fresh and different ideas. goal oriented and pro-active People. Providing our clientele with innovative advertising solutions. talented and dedicated people. conviction and belief in what they do who they work with how they work is what makes them different from others. Passion.
B.M and worked in mindshare from 2005 before joining Adcom in 2006 Inam Ur rehman (head of planning) Graduated from SZABIST and worked at mindshare before joining in 2006 Salman Wahid manager media research Graduated from K.U worked at ad-watch international before joining Adcom in 2006 5 .S.B. Worked at a leading architectural design firm for three years and joined Adcom in 1994.A from Lancaster University U.B. Leadership Imran syed (C.E. Key people in media. Adnan syed (chief creative officer) Educated in turkey at Middle Eastern technical university. Zeeshan Ali (head of media) M.K and joined Adcom in 2005 Ateeq-ur-rehman (media manager) M.A and joined at Adcom in 1997.O) Graduated from Massachusetts institute of technology and minor at Harvard worked as a consultant for one year in U.ORGANIZATION CHART.A from C. Waqar kidwai (head of finance) Graduated from Karachi University in 1974 and worked in prestige ad before Adcom in 1985.
B.S. 6 .A ID before joining Adcom in 2005 Yasir shafi (head of account management) Worked at red communication. Synergy and Manhattan Leo Burnett before joining Adcom in 2008 Atif nouman (head of account management) Worked at circuit and JWT before joining Adcom in 2005 Ayesha fariduddin (manager strategy) M.Key people in creative.A from IBA and joined in 2006 Saqalain jafri (manager research) Graduated from Karachi University and worked at mindshare before joining Adcom in 2006. Zehra zaidi (creative director Karachi) Worked at LOWE and ROUF IAL before joining Adcom in 2006 Zaheer uddin creative director Worked at synergy and id creations before joining in 2008 Sadia qutubuddin (head of ideas) Worked at JWT before joining Adcom 2010 Fasi zaka (head of ideas) Rhodes Scholar from oxford worked at university of Peshawar World Bank and U.
Communication Strategies. g4-g5 power Macintosh computers windows NT workstations wide screen monitors high resolution scanners large format color and b/w-laser printers 3-d animation. Your one-stop-solution provider for communication. Some commitments from Adcom. 7 . web design and multi media software Adcom is Complemented by a team of highly trained and experienced designer who are well versed in graphic communication skills and have expertise in state of the art multi media tools that are used for designing studio excels that can make possible the exact translation of concepts into visuals. along with current and reliable info and research backup state of the art multimedia products which includes. Design studio Adcom design system is an independent comp aided design studio that offers Adcom clientele the cutting edge in digital design technology. graphic design.STRATEGIES/FUNCTIONS and PROCESSES CREATIVE AREA. Adcom are one of the market leaders and competitors so they are very exact and committed with the commitment they make to their clients which are Full service advertising agency. Corporate identity management and execution.
Concept /copy. public relation.Photo studio. 8 . Adcom enjoys an unrivaled reputation in generating campaign with tremendous brand recognition and consumer awareness. Determine the who’s and why’s behind the watch and the how’s Their strategic marketing department is responsible for strategic planning and brand management including media support. Their photographic studio has elaborate facility for controlled lighting and proportions for fashion modeling.c. event management research and surveys e. Strategy and planning. They specialize in preparing creative concepts and ad strategies for campaign based on competitive research and target market analysis. The concept and copy people generate the big ideas. still life and live action photography on digital and medium formats as par relevant to the needs of the ad requirements.t.
Adcom has great immense media contacts and long-term relations with many other advertising agencies they are in contact and linked with lots of different channels who play a vital role in Adcom promotional objectives. research capabilities and touch point comprehensive planning tool. Adcom is No 2 in media buying power. event management.MEDIA. Beyond media.) Industry recognition.O.I alignments are allied with helium marketing for event management. PR services for editorial and advertising R. Outdoor. their annual billing is approximately 22million$consisting of 20 people across 2 operation units around the city Insights. Among the top media agencies in Pakistan. They have outstanding planning. Adcom Has pioneered many industries especially In light of the rapid growth in satellite channels over the last few years. Media Planning and Buying are in affiliation with Zenith Opti media and work for following categories (TV. POS. The reason for these good relations is Adcom sincerity with their allies and partners as well as their sponsors and some other facts like Reliable financial reputation since origin Honesty and loyalty (We invoice what we are charged) 9 . Public relations. Media relations. Print. Radio. Internet.
Unmatched reputation in the industry Cash account for media On time payment because of their loyal clients Unmatched in the industry Getting some of the best rates in the market Cooperation for special requests such as spot placement and creative execution. 10 .
11 . They have been able to maintain their long-term relationships with their clients. CLIENT AND THEIR SERVICES.O Imran syed) Experienced client service executives provide effective liaison between the client and agency and ensure timely and smooth completion of jobs. Rich in transparency The accounts department has developed sound relationships both with debtors and creditors based in up to date reconciliation of accounts and enviable reputation as a prompt paymaster. They always provide an invigorating work place with sterling traditions where their growth is mutual. Adcom believes in developing long-term client relationships by achieving a high level of quality and reliability in its personalized client services. The company’s accounts have always been fully audited and are certified annually by a credited chartered accountant. focus group and surveys to clarify and find the missing ingredient in their art recipe. Commitment.E. the market the audience the culture and the nature of their country very well and implement their strategic planning brand positioning and communication strategies according to those analyses. They understand their clients. They display financial integrity and complete transparency to the market and to the clients as they have nothing to hide. their products and services. They do researches.FINANCE. ‘The yes men unafraid to say no!’ (C.
Some clients of Adcom. Telenor. Cadbury. 12 .
Cheery.Cambridge. 13 .
Dawn LU 14 .
Habib. Honda. 15 .
M.Inbox.C.B. 16 .
Nando. Pak fan. 17 .
Tapal. Engro foods. 18 .
19 . Intel.Mercedes.
Using the home laundry room as a base he 20 . taking an order means taking responsibility too. Over 250 employees work for Adcom. Our clients expect.c. The success we achieve by pulling together is a shared success. the highest standard of service and personal attention.VISION ADCOM IS NOT JUST AN AGENCY WHT WE REALY ARE IS AN ETHOS WHERE WE AL STRIVE . merits closer examination: 1993: Michael Fischer decides to set up on his own. Mission Statement Partnership for success Adcom stands for innovative communication solutions tailored to your needs. NOT TO BE SIMPLY LARGE. Strategy and planning. The Adcom success story. public relation. event management research and surveys e. For us. and receive. which is already more than fifteen years old. NOT ONLY TO BE PROFITABLE BUT TO BE THE BEST IN CLAS AND WE ARE. Adcom Group The history of the Adcom Group The Adcom Group is a holding company and controls nine subsidiaries.. Determine the who’s and why’s behind the watch and the how’s Their strategic marketing department is responsible for strategic planning and brand management including media support.t.
IT supplies and mouse pads. Adcom Trade AG and CD-Press AG together result in Adcom Production AG. a leading supplier of flags and related accessories. These remain a permanent fixture of the range and their huge success helps boost the demand for still more merchandising. That same year. which swiftly develops and flourishes. the Adcom Group acquires Keller Fahnen AG. under Rover Schudel's management. joins the Adcom Group together with its owner.begins selling data media.000 customers. with its 15 employees. a company that for the past decade has been the No. and for clients this means that Adcom is now even more efficient and flexible than before! In 2005. Its first contacts with a CD production plant follow one year later. Adcom ventures into the Far East. communication services. Originally focused on electronic multimedia communications. most of them private. Today Adcom Motion AG already has 20 employees. buy from this company. the Adcom workforce almost doubles overnight. The next great leap forward follows in March 2003. Not surprisingly. when the Adcom Group takes over CDPress AG of Bergdietikon as its own production firm for CDs and music cassettes. These are such a success that. On 1 January 2008. Harri Kunz. 1 in the CD production business. This expansion of its service portfolio is reflected in the 2004 decision to rename the firm Adcom Communication AG. 1996: The name Adcom makes its first appearance as part of the new company name. Today. Adcom soon conquers the Swiss market. 400. Adcom moves into proper offices and recruits its first employees. Adcom Trade GmbH. Adcom Motion AG was founded in June 2000 with the aim of providing a more focused and professional approach to this business. the Adcom Group takes over Hach Schweiz AG. HKK AG in Biberist. IT supplies and mouse pads. opening its own branch office in Shanghai. Adcom and its customers derive clear competitive advantages from the company's active presence in this booming metropolis. The demand for CDs rises dramatically and Adcom's customers and clients encourage the management to broaden the range of services. On 1 July 2007. This company is Switzerland's leading supplier of standardised promotional and gift items. and soon Adcom is handling its first CD projects. 1 event support company in Switzerland. Adcom Communication is a fully fledged advertising agency. December 1997 therefore sees the founding of Adcom Consulting AG. That same year. one of the industry’s most flamboyant personalities. Switzerland's undisputed No. Hiring Rover Schudel turns out to be a stroke of good fortune for the fledgling company. 21 . with the resultant opportunity to buy direct and influence producers. Adcom Consulting takes on more and more classical media projects too. Adcom anno '98 means CD productions. The Hach catalogue with its broad range of promotional goods is very well known and firmly established in Switzerland.
They don’t wait for the idea to come to them. which he defines as «the positive approach we take to the challenges the market and our customers present us with. They believe that change is the only constraint that evolves an organization. this unit processes some 150. they get to them first. mision Excellence: They are a team of dedicated. In spring 2009. and to actively focus on carefully selected customers and markets. the two subsidiaries Hach Schweiz AG and Keller Fahnen AG are merged in Biberist. Their combined passion. which allows Adcom to develop its activities in Germany and other European countries. This is followed by the establishment of Adcom Deutschland GmbH in Hamburg and a number of cooperation agreements. This is what Adcom Group CEO Michael Fischer calls «pulling together for success». They are completely committed with their goal that is to deliver quality and professionalism in all aspects of the work. and continues the company’s activities under the «omd Disc Production AG» label. Overall. Innovation. Passion. On 1 March 2009. target-driven. a significant boost to the national and international market position. that’s why they try to change with innovation by bringing fresh and different ideas. They follow a simple phenomena or equation which is (Giving customers what they want versus giving them what they belief is right is their major strategy). conviction and belief in what they do who they work with how they work is what makes them different from others. The combined annual capacity of the two production facilities is 70 million data media. creating a potent competency centre for the mail order business. Adcom International AG is founded to organise the international activities. 22 .000 orders and shipments.In June 2008. the Adcom Group takes over the CD/DVD business of OMD International AG in Diessenhofen in the Swiss canton Thurgau. goal oriented and pro-active People. which in turn enables us to continue developing».
Good long term relations with clients. Vast market potential. Strengths Affordable then other competitors Have some of the biggest local and multi-national clients.Swot. WEAKNESSES Lack of exposure OPPORTUNITIES International recognition Potential of attracting Multi-national clients in Pakistan. THREATS LARGE NUMBERS OF COMPETITORS. HIGH rate of client awareness 23 .
Less possibility of attracting audience More struggle needed to gain new market share. 24 .
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