You would think that listing all the factors that Google uses to determine your ranking would

be a near impossible task, right? Well, apparently not. Today we have your first sneak peek at the list of the almost 200 search engine ranking factors used by Google. Here is what has been included so far: Parameters we are almost sure (with different level of confidence) to be included in the algorithm (for your convenience I linked some of them to our previous discussions on the topic): Domain: 13 factors 1. Domain age; 2. Length of domain registration; 3. Domain registration information hidden/anonymous; 4. Site top level domain (geographical focus, e.g. com versus; 5. Site top level domain (e.g. .com versus .info); 6. Sub domain or root domain? 7. Domain past records (how often it changed IP); 8. Domain past owners (how often the owner was changed) 9. Keywords in the domain; 10. Domain IP; 11. Domain IP neighbors; 12. Domain external mentions (non-linked) 13. Geo-targeting settings in Google Webmaster Tools Server-side: 2 factors 14. Server geographical location; 15. Server reliability / uptime Architecture: 8 factors 16. 17. 18. 19. 20. 21. 22. 23. URL structure; HTML structure; Semantic structure; Use of external CSS / JS files; Website structure accessibility (use of inaccessible navigation, JavaScript, etc); Use of canonical URLs; “Correct” HTML code (?); Cookies usage;

Content: 14 factors 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. Content language Content uniqueness; Amount of content (text versus HTML); Unlinked content density (links versus text); Pure text content ratio (without links, images, code, etc) Content topicality / timeliness (for seasonal searches for example); Semantic information (phrase-based indexing and co-occurring phrase indicators) Content flag for general category (transactional, informational, navigational) Content / market niche Flagged keywords usage (gambling, dating vocabulary) Text in images (?) Malicious content (possibly added by hackers); Rampant mis-spelling of words, bad grammar, and 10,000 word screeds without punctuation; Use of absolutely unique /new phrases.

Internal Cross Linking: 5 factors


Quality of pages the site links in. 79. 68. “keyword” starting the first word of the title. Keywords in URL. breadcrumbs. (?) 55. Overall site size (number of pages). Page internal popularity (how many internal links it has). 48. Keywords in the beginning of the body text. Number of outbound links (per domain). and similar). Page external popularity (how many external links it has relevant to other pages of this site). 63. No “Randomness on purpose” (placing “keyword” in the domain. 60. 42. 51. Keyword synonyms relating to theme of page/site. (?) Internal link density. 65. Keywords in anchor text of internal links (internal anchor text). 46. 67. 75. Page age. 58. Page freshness (Frequency of edits and % of page effected (changed) by page edits). The use (abuse) of keywords utilized in HTML comment tags Outbound links: 8 factors 72. Relevancy of outbound links. Links to SEO agencies from clients site Hot-linked images Backlink profile: 21 factors 80. Keywords in anchor text of outbound links (?). 47. Page content reading level. 41. 52. Website type (e. “keyword” in the first word of the first line of the description and keyword tag…) 71. blog instead of informational sites in top 10) Page-specific factors: 9 factors 50. Website factors: 7 factors 43. Website Robots. 74. On-page trust flags (Contact info ( for local search even more important). 76.g. 77. Page meta Robots tags. “keyword” in the filename. Keywords in filenames. 44. 49. 57. 69. # of internal links to page. Privacy policy. 40. TOS. Links to 404 and other error pages. 66. 45. Keywords in body text. 39. etc). Keywords in bold and italic text (?). Page type (About-us page versus main content page). 73. 56. 53.38. Age of the site since it was first discovered by Google XML Sitemap. 61. 78. Relevancy of sites linking in. Page load time (many factors in here). Content duplication with other pages of the site (internal duplicate content). # of links using “nofollow” attribute. # of internal links to page with identical / targeted anchor text. 2 . Keywords in the title of a page. Number of outbound links (per page). Keywords usage and keyword prominence: 13 factors 59.txt file content Overall site update frequency. Keywords in the beginning of page title. 64. 70. # of internal links to page from content (instead of navigation bar. Keywords in Alt tags. Links to bad neighborhoods. 54. 62.

Domain presence in Google News. Title attribute of a link (?) Visitor Profile and Behavior: 6 factors 101. Authority of TLD (. History of past penalties for other properties of this owner (?) 117. 86. Different types of linking sites (logs. Quality of web page linking in. 85.81. Authority of a domain linking in 97. Domain registration with Google Webmaster Tools. 121. 103. History of past penalties for this domain 115. Geographical diversity. 91. 88. 83. IV. 102. 112. Link selling flag. body text) 99. forums. Link profile diversity: I. II. Each Separate Backlink: 6 factors 95. 105. etc). Backlinks within network of sites. Filters and Manipulation: 12 factors 107. BBC. Domain presence in Google Blog Search. etc). Diversity of link placements Authority Link (CNN. etc) Per Inbound Link Backlinks from bad neighborhoods (absence / presence of backlinks from flagged sites) Reciprocal links ratio (relevant to the overall backlink profile). Different IP addresses of linking sites. Duplicate Content (external duplication) 114. Location of a link (footer. 106. Link buying flag 109. 120. 111. Backlinks from social bookmarking sites. V. Visitors’ demographics.301 flags: double re-directs/re-direct loops. 94. Relevancy of pages linking in. Different TLDs. History of past penalties for this owner 116. Cloaking. Backlink profile historical records (ever caught for link buying/selling. 93. 108. 113. or re-directs ending in 404 error More Factors (6): 119. Topical diversity. Authority of a page linking in 98. Keyword over usage / Keyword stuffing. 92. III. Quality of sites linking in. 90. directories. Visitors’ browsing habits (which other sites they tend to visit) Visiting trends and patterns (like sudden spiked in incoming traffic) How often the listing is clicked within the SERPs (relevant to other listings) Penalties. Hidden Text. Anchor text of a link (and Alt tag of images linking) 100. other link spam). 89. Number of visits. VII. Bounce rate. 104. Past hackers’ attacks records 118. Social media links ratio (links from social media sites versus overall backlink profile).com versus . 84. Co-citations (which sites have similar backlink sources).Spamming records (comment. Anchor text diversity. Backlinks trends and patterns (like sudden spikes or drops of backlink number) Citations in Wikipedia and Dmoz. 82. 3 . VI. navigation. 96. 110.

Ensure that All Internal Links Are Valid Use the free W3C link checker to validate your on-page links. 10. H3 Tags In writing posts. Keyword Density of 3% to 8% in the Body Ensure that you are not spamming your articles with specific keywords. Link To Only Trustworthy Sites Linking to blacklisted or shady websites will harm your authority in the long-term. Be care how you approve trackbacks on your blog. For example. It can take several months to a year before google reinstates your authority and inclusion in search engine results. 8. the more attention google pays to them. 123. 4. Keyword Use in Internal Link Anchor Text Internal links should have relevant anchor text Internal Links 9. Keywords in ALT & Title Tags Text All ‘alt’ and ‘title’ tags for images and text links should contain relevant keywords. Try to have a maximum of 2 clicks. Using keywords in URLs and domain names This refers to your post slugs (page name URL) and domain names with your targeted The higher up in the article your keywords are. ensure that you use your keywords in heading tag styles. Use of the domain in Google AdWords. 6. This tool will let you know if any major internal links are broken.telescope-sales. Outgoing Links 11. 4 . www. 7.122. Keyword Usage 1. Use of the domain in Google Analytics. Keywords in Page Title Keywords must be used in your page titles and should be between 10 to 60 characters. where telescope would be a main keyword. Efficient Tree Like Structure Try to have no page deeper than 4 clicks to reach it if you want it to rank effectively. H2. Keywords in H1. Keyword Prominence Ensure that your main keywords are used as early in your articles as possible. Business name / brand name external mentions. Avoid using special characters. they are not necessary. 2. Use your targeted keywords in moderation and let your articles flow naturally. 124. 5. My philosophy is do not accept.

Its also good to have a higher ratio of new pages to old. Change of Anchor Link Text for Incoming Links The anchor text of your incoming links should not be changed frequently and is bad in google’s eyes. Time Users Spend on your Site The more time each visitor spends on your site. Frequent Updates Frequently updated sites are crawled by search engine spiders more frequently than others. Incoming Links From Popular Expert Sites Being featured on popular sites can boost your search engine traffic. This tells google your site is trustworthy and will rank you higher in search results. 17. plus newer pages on old sites get better recognition. Page & Site Metrics: User Behavior 24. Incoming Links from High Ranking Pages More incoming links from reputable. New Pages & Fresh Content Fresh content from established sites rank better in search results. 15. Follow these guidelines to ensure a faster loading site. 19. Newer sites will get penalized if links are acquired too fast. Site Load Times Faster load times for your site is a new factor that google has started to pay attention to. 14. Clickthrough Rate(CTR) on Search Results Pages CTR on search results pages is a large cumulative factor and this data is collected by google to help determine authority. Recency is a valuable asset when links are hard to acquire. Faster times indicate a better experience for searchers.12. Off-Page SEO Factors 18. the higher the indication to google that your site provides relevant content and thus ranks you better. in an artificial manner. high ranking websites with improve your SERP authority significantly. 16. Outgoing Link Anchor Text Ensure that outgoing link anchor text are relevant to the site’s topic. Older Longstanding Incoming Links Are Better 21. 5 . Moderate Page File Size Ensure that your page size does not exceed 100K. On-Site SEO Factors 13. 23. Link Acquisition Speed Ensure that you are acquiring those incoming links naturally. Domain Age Older domains have more authority in google search results and shows stability. 22. 20. A site going naturally viral won’t have any troubles. This does not include images.

com. 6 . etc google increases your trustworthiness. thus more This indicates that you are serious and here to stay. Domain Registration Time Register your domain for 5 years or more. Digg. 26. Are Your Pages Bookmarked? When visitors bookmark your site on social sites like Delicious.

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