Subject Detail Course Code: Course Title: Course Section:

LAPTOP: The Consumer Buying Behavior

MKT414 Marketing Research 1

Prepared for

Dr. Md. Humayun Kabir Chowdhury

Chairperson Department of Business Administration East West University

Prepared By Sandy Francis Peris 2009-1-10-162 Md. Abdullah Shaimoon 2008-3-10-171

Dear Sir/Madam,

We are the students of East West University are doing the course Marketing Research (MKT414) as part of our Bachelor of Business Administration program. As requirement of the course we need to conduct a survey of Consumer Buying Behavior of Laptop. We ensure you that all the data given by you will be held confidential and will be use for academic purpose and after using the data we will destroy the data. So we ensure you about the security of you given information. We wish for your co-operation.

Sincerely Yours

Md. Abdullah Shaimoon Sandy Fransis Peris

ID: 2008-3-10-171 ID: 2009-1-10-162

Do you ever use Laptop?

Yes No

If Yes then proceed further. If No then please kindly return the questioner to interviewer.

1.

Do you personally use Laptop Yes No Which Factor do you think is most important when buying Laptop? (Rank them)

2.

Strongly Disagree (1) Performance is important to me Price is important to me Brand Name & Image is important to me After Sales service is more important to me Battery Backup is more important to me Design & Style is more important to me

Disagree (2)

Neutral (3)

Agree (4)

Strongly Agree (5)

3.

The factor I will consider for my laptops performanceStrongly Disagree (1) Disagree (2) Neutral (3) Agree (4) Strongly Agree (5)

Processor speed is important to me Ram is important to me Space of Hard disk is important to me Battery Backup is important to me Wider display is more preferable to me Durability of laptop is important to me Brand Image is important to me My Brand of laptop fulfill my primary functionality My Brand of laptop fulfill my mental satisfaction My Brand of laptop fulfill my social status I would like to pay higher price for a laptop I would like to pay moderate price for a laptop I would like to pay lower price for a laptop Warranty is important to me Customer service is important to me Available service point is important to me Available service point is important to me

4.

Which Brand of Laptop you are preferred to use? Acer Apple Asus Compaq Dell Fujitshu Gigabyte HP Lenovo MSI Nokia Booklet Sony VAIO Others. (Please specify) What is your budget for buying a laptop? (Taka) 20000 30000 30000 40000 40000 50000 50000 60000 Above 60000

5.

7.

Which Brand name comes to your mind when you hear the word Laptop

8.

Would you like to give any comments for preferable Laptop? . .... .

9. 10.

Last time I bought was .. Laptop. The probability that the next time the Laptop I will buy the same brand of Laptop? Yes No

Thank you very much for your co-operation by providing the information and your valuable thoughts. Now for the needs of our survey we need some personal information from you and we can ensure your privacy. Hope you will help us by providing that information.

11.

Gender Male Age 10-20

Female

12.

20-30

31-40

41-50

51-60

60+

13.

Education Masters/ MBA

Graduate

HSC

SSC

Diploma

14.

Profession Private employee Government employee Others Income source Personal Family Monthly Income 5000 10000

Student

Business

15.

Others

16.

10000 20000

20000 30000

Above 30000