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The Ofcial Magazine of Afliate Summit

Issue 17 January 2012





Sunny with a Chance of Windfall

by Missy Ward page 2
Three Ways to Repurpose Your Existing Content
by Deborah Carney Page 12 Page 30


Seven Precursors of A liate Marketing Failure

by Geno Prussakov Page 10

A liate Summit West 2012 Agenda






Issue 17 January 2012

The Ofcial Magazine of Afliate Summit Issue 17 January 2012

Table of Contents
3. 4. 6. 8. 9. 10. 12. 13. 14. 16. 18. 20. 21. 23. 24. 25. 26. 28. 29. 30. 45. 47. 62. 64. All About the Affiliate Summit Newcomer Program Making the Most of Sub ID Tracking Affiliate Marketing: The Forgotten Piece Work With Affiliate Managers for Higher Payouts How to Maximize Your Blog's Affiliate Revenue Seven Precursors of Affiliate Marketing Failure Three Ways to Repurpose Your Existing Content Increase Your Productivity with These Ten Tips Optimize Your Exposure with Review Sites History of Affiliate Summit Primer on Private Labeling Diary of Switching Affiliate Networks Is Your Business Backed Up and Mobile? Affiliate Tips to Fight Affiliate Fraud Seven Strategies for Intelligent Commission Setting 11 Ways I Drive Traffic to Sites Four Affiliate Marketing Strategies for Podcasting First Impressions as an Affiliate Marketer Thank You Affiliate Summit West 2012 Top Sponsors Affiliate Summit West 2012 Agenda Keynote Bios Speaker Bios People to Follow on Twitter Caesars Palace Las Vegas Map by Daniel M. Clark by Laura Miller by Jennifer Myers Ward by Doug Davis by Ryan Healy by Geno Prussakov by Deborah Carney by Matt McWilliams by Bonnie Rogers by Shawn Collins by Eric Almquist by Courtney Turner by Shawn Collins by Brett Bumeter by Matt Swan by Shawn Collins by Dave Jackson by Merianna Neely

Staff Co-Editors in Chief Shawn Collins, Missy Ward Co-Publishers Shawn Collins, Missy Ward

Contributing Writers Eric Almquist, Brett Bumeter, Deborah Carney, Daniel M. Clark, Shawn Collins, Doug Davis, Ryan Healy, Dave Jackson, Matt McWilliams, Laura Miller, Jennifer Myers Ward, Merianna Neely, Geno Prussakov, Bonnie Rogers, Matt Swan, Courtney Turner, Missy Ward

Graphic Design Logan Gattis Designs Magazine Coordinator Amy Rodriguez

Affiliate Summit 522 Hunt Club Blvd. #411 Apopka, FL 32703 tel (417)-2SUMMIT (278-6648) fax (908) 364-4627

Articles in FeedFront Magazine are the opinions of the author and may not necessarily reflect the views of the magazine, or its owners. FeedFront Magazine always welcomes opinions of an opposite nature. For more information, visit: Interested in advertising? Please visit or email us at:

2012 Affiliate Summit, Inc. and Individual Authors.

Issue 17 January 2012

Missy Ward

Forecast: Sunny with a Chance of Windfall

by Missy Ward

Editors Note

nternet ad revenues rose 23% to a record $14.9 billion in the first half of 2011, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC

The amplified adoption of affiliate marketing by advertisers and affiliates is responsible for its enormous growth. In fact, affiliate marketing is forecasted to grow to $4 billion by 2014, according to Forrester Research. The Growth of Affiliate Summit As I write this article, Affiliate Summit West 2012 is projected to achieve its largest attendance with over 5,000 affiliates, advertisers, networks and service providers converging at Caesars Palace in Las Vegas. The increased implementation of affiliate marketing into advertisers customer acquisition plans coupled with the bolstering of the industrys impression overall are contributing factors to Affiliate Summits success. Conversely, its with great pride that we look upon each Affiliate Summit event and meetup, every FeedFront Magazine issue and all podcasts as a platform to inspire the growth of our industry overall. The Future of Affiliate Marketing

US). This is twice the rate of growth during the same time frame last year and with staggering increases such as these, we have to ask ourselves why? Assessing the Economic Condition One of the strongest contributing factors in the growth of online ad revenues is the weak US economy. Since the market crash in late 2008, just about every single industry has struggled with weak sales figures and lagging growth rates and has turned to additional ad spends to garner more sales. A second contributing factor to the explosive growth of online marketing is the fact that consumers now spend an average of 13 hours per week online, which is approximately the same amount of time they spend watching television. Advertisers with products and services to sell would be remiss if they didnt leverage that fact. Affiliate Marketing Proves Recession Resilient In the wake of budget constrictions and ROI scrutiny, smart advertisers have embraced affiliate marketing because of its inherent benefit of only paying when a specific action is achieved. Additionally, affiliate marketing offers advertisers a way to explore other customer acquisition channels, as affiliates are quick to jump on emerging advertising platforms such as mobile, social media, as well as offline activities like print and coupons.

As consumers spend more time online and as the economy continues to bounce back, it is certain that the U.S. Internet marketing sector will continue to grow. Additionally, through continued innovation, acquisitions and as more online content creators integrate affiliate marketing in their monetization plans, there leaves little to no doubt that affiliate marketing is poised for expansive growth as well. Affiliate marketing is an exciting and lucrative space to be in right now. Will you be joining us in 2012? [FF]

Missy Ward is the Co-Founder of Affiliate Summit, Co-Editor-in-Chief of FeedFront Magazine and blogs on

Issue 17 January 2012

All About the Affiliate Summit Newcomer Program

by Daniel M. Clark

record; it can be nerve-wracking for a first-timer to jump into a crowd of four or five thousand! As the new coordinator of the Affiliate Summit West Newcomer Program, Id like to present an overview of the program and an invitation to join us at the next Affiliate Summit. Eligible newcomers are matched with veteran volunteers in the weeks before each conference, and each party is expected to bring a little something to the table. We like the pair to have a phone or Skype call of at least 15 minutes before the conference begins. Email is okay, too. The idea is for the newcomer and veteran to get to know each other, and for the veteran to offer some advice about what to bring to Affiliate Summit if the newcomer needs that kind of information. While we dont expect the newcomer to shadow the veteran throughout the conference, we encourage the pair to hang out periodically during the event. We have an event on the Sunday evening that all Newcomer Program participants are welcome to attend. Its a mixer, and we have soft drinks and snacks of some kind. This is a massive opportunity for newcomers to meet people who have been a part of the industry for years; its also great for veterans to get to know some of the people that will be helping Affiliate Summit continue to grow and add value for everyone involved. To thank the volunteers who take the time to offer advice and insight to the newcomers, we ask that the newcomer treat his or her veteran to a meal at the conference. Veterans also receive a link back to their site from

What Theyre Saying... I really enjoy watching the connections develop between first time attendees and veterans. Being able to share insight about attending affiliate Summit and the countless opportunities available from participating at the show is what this program is all about. I always love hearing about the successes that result from these experiences. Jen Goode, Affiliate Summit East Newcomer Program Coordinator, Ive been on both sides of the Newcomer Program: newcomer and veteran. If youre a first-timer, a veteran will be able to give you tips on how to get the most out of affiliate Summit and get you introduced to the right people to grow your business. Its a great program and I advise everyone eligible to take advantage of it. Eric Nagel, Pinnacle Award Winner, Lets Get Together! If you have yet to attend your first Affiliate Summit and are making plans for the next one, sign up for the Newcomer Program. If youre a veteran of the conference, wed love to have you as a volunteer. Sign up at See you next time! Please note: this is not a business consulting or mentoring program. [FF]

Daniel M. Clark

ince 2008, the Affiliate Summit Newcomer Program has helped first-time attendees ease into the bustle of Affiliate Summit. Each show breaks an attendance

Daniel M. Clark is a podcasting consultant and coordinates the Newcomer Program for Summit West.

Issue 17 January 2012

Making the Most of Sub ID Tracking

by Laura Miller
Laura Miller

In order to truly take your optimization techniques to the next level, you need to provide your sources with the details of those performance metrics. This allows your partners to look for trends. If a source is unprofitable and has results that are horribly lower than the other sources, then your partner knows to avoid publishers with similar sources. If a source is falling just under your target metric, then your partner can evaluate that traffic source and determine if they can enable him/her to make some adjustments that will quickly turn it into a profitable source. This could be done by tweaking some language on a jump page, swapping out an image and/or adjusting a slogan to better fit your campaign. This is imperative for taking full advantage of all your traffic sources. If you simply make hasty eliminations and remove all publishers that fall under your target metric, you will very likely remove sources that can quickly adjust to becoming solid long-term partners. On the flipside, you should evaluate the profitable sources in the same detailed manner. If you have room to bump their payouts, you most definitely should. These are your golden partners, and you should do everything to keep them. [FF]

f you are a performance-based advertiser, you should have the capability of sub ID tracking, but are you making the most of it? If you do not have sub ID tracking, This is an essential tool to fully optimize your online

well, that should be your top priority. marketing efforts. It allows you to segment your campaign results by each traffic source. This does not mean simply segmenting the data from each network in which your offer is promoted, but taking the extra step of segmenting the data from each source within each of those networks. For those of you who have sub ID tracking, then you are already familiar with the benefits of being able to analyze clicks, leads and overall ROI by sub ID. You can evaluate each sub ID based on your own individual metrics the metrics you must hit to be profitable. For a lead gen offer, it might be that a certain percentage of those leads must convert into a sale. If it is a sale offer, it might be that the average sale amount for those customers must exceed a certain minimum purchase amount. Most retention-based offers typically need a certain average retention rate. So it does not matter what your metric is, it only matters that you are evaluating it by each individual sub ID. By now, most of you are probably thinking, great, we already do that. Congratulations, you passed PerformanceBased Marketing 101. Now, what do you do with that information? Do you simply send the sub IDs that do not back out to your network and ask them to remove those? And ask them to scale the sub IDs that are profitable? Although that is an important next step, it is primitive.

Laura is the Director of Strategic Partnerships for and oversees top advertiser relationships.

Issue 17 January 2012

Affiliate Marketing: The Forgotten Piece

by Jennifer Myers Ward
Jennifer Myers Ward

ow exciting, you are launching an affiliate marketing program! You start by laying out all the pieces for a successful program. You offer the best com-

mission structure available and a competitive cookie duration. You map out the top products, create exciting promotions, design effective banners and text links and recruit top targeted affiliates. And once this is done, you have all of the puzzle pieces in place to create a successful affiliate marketing program, right? Wrong. You have forgotten a key element. Actually, it will be the foundation for your success: the website. There is this popular misconception that all a merchant needs to get involved in affiliate marketing is a website. Yes, clearly you will need a website and, heck, even some products to sell on it too. However, it goes beyond that. Think about it this way. If you were trying to sell your house, you would hire a real estate agent, advertise it in the paper, create a listing online and so on. You would take all of the steps necessary to drive qualified buyers to your house, right? But imagine for a moment what would happen if they showed up and there was a hole in your roof, the kitchen was missing appliances, the toilet was leaking and the yard was overgrown with weeds. I am guessing no matter how many qualified customers you brought in, it would be very unlikely that you would ever get that house to sell. Affiliate marketing is exactly the same. It is a very effective vehicle for driving qualified traffic; however, the success of that traffic is dependent on the quality of the website the customer is lead to. In order to best assess your websites quality and usability, you should conduct a quick internal audit. First, start with your web analytics as a guide to see where you stand in terms of conversion and to provide

hints for possible problem areas. Then take the time to review your site. Sometimes this is best done by external parties as they are not as immersed in the website as you are and dont have the same level of familiarity. You will want to review key areas on your site such as: Homepage layout. Is it clear and easy to understand at a glance what you are selling? Navigation and site search. Is it easy to find what you are looking for? Content pages and layout. Do content pages contain the information necessary to make the sale and present it in an attractive, easy-to-read manner? Checkout: The most important part of the sale process. Is your checkout short, easy to follow and secure? Problems in any one of these areas can directly affect your site conversion rate and thus the effectiveness of your affiliate marketing program. Remember, before you can evaluate the success of your external marketing efforts, such as affiliate marketing, you need to be sure your house is in order. Happy cleaning! [FF]

Jennifer is the founder of ebove & beyond and is a 15-year online marketing veteran

Issue 17 January 2012

Work With Affiliate Managers for Higher Payouts

by Doug Davis
Working for a CPA Network, my job is to work with advertisers and affiliates to ensure both parties are profitable. Throughout my experience, producing high quality traffic is one of the best ways for affiliates to set themselves up for a long lasting high payout. As a high quality affiliate, it is essential for you to find
Doug Davis

an affiliate manager that is willing to go to bat for you and negotiate those higher payouts. First, get approval to run a sought after campaign. When working with your affiliate manager, dont give away trade secrets, but be as transparent as possible when sharing how you plan to market the offer. The better an advertiser understands how you plan to generate leads; the more willing they will be to test your traffic. Another advantage to disclosing this information is that the advertiser will sometimes suggest techniques that could help with your conversions. Testing the offer is only half the battle, so don't get caught up with getting the highest possible payout right away. Once the advertiser knows your traffic quality, that's when the real payout negotiations usually begin. Researching the campaign you are running and understanding the products and services in the advertisers offer puts you in a far better position to negotiate the worth of a lead. There have even been instances where an affiliate makes a suggestion to an advertiser about improving the flow of their offer, dramatically increasing profits for both parties. In the end, we all want higher payouts and sustainable profits. The CPA marketplace is getting more competitive, so be sure to work with advertisers and promote campaigns that are catered to your marketing methods. Working with an affiliate manager you trust and promoting a product or service you believe in will be paramount to your success. [FF]
Doug Davis is Director of Affiliate Relations at, a division of Media Breakaway, LLC.

ver the past ten years, advertisers using the CPA (cost-per-action) business model have dealt with countless headaches and spent significant resourc-

es dealing with fraud and poor quality. Recently, emerging technologies have made it easier for advertisers to tighten up their metrics and evaluate traffic on a much more granular level. In the early days of CPA advertising, it was hard for advertisers to determine which affiliates were sending high quality or low quality traffic. So they would set the payout somewhere in the middle, thus penalizing those affiliates with quality traffic and rewarding affiliates sending bad traffic. In some cases, the poor quality leads would outweigh the good quality leads and the advertiser would inactivate the offer all together. Advertisers would do their best to mitigate this bad traffic by putting restrictions on their campaigns, such as email only or search only, but by doing so they could potentially lose out on profitable and high quality traffic sources. Now that advertisers are better able to measure their campaigns success on an affiliate by affiliate basis, it's much easier for them to adjust their payouts accordingly. This is great news for all least high quality affiliates.

Issue 17 January 2012

How to Maximize Your Blog's Affiliate Revenue

by Ryan Healy

enue as I can from the affiliate products and services I promote. With that in mind, I'll explain how

I maximize affiliate revenue on my blog. Now, as tempting as it is to let the same affiliate ads run for months at a time, I dont do this. If your experiCheck Number of Clicks and Sales Monthly Every four to six weeks, I examine results. Im able to do this fairly quickly because I use LinkTrackr to track all my affiliate links. This lets me see which products are getting the most attention during specific periods of time (the last 24 hours, 7 days, 30 days, or longer). After checking number of clicks, I then login to each affiliate program to check sales results. Im almost always surprised by what I find. Some programs have produced far more than I expected: low number of clicks, but big commissions. Other programs are the opposite: high number of clicks, but no sales. In the case of the former, I consider how I can increase the number of clicks to that product or program. With the latter, I try swapping out the non-performing product for something similar, but with a better sales process, or I may drop it altogether. Most surprising of all are the affiliate programs that have been shut down. I remember one company let their 1ShoppingCart account expire. Neither the shopping cart nor the affiliate links worked any more. I stopped promoting them immediately. Of course, I would never have known which affiliate programs were worthwhile if I hadnt taken the trouble to find out. Now, by closely monitoring my results, Im able to shift traffic away from affiliate programs that dont perform to affiliate programs that pay well. I strongly recommend that you do the same. [FF]
Ryan Healy is a freelance copywriter. He blogs about business and direct marketing at

ence is anything like mine, then you know not all products you promote will sell equally well. Some will sell better; some wont sell at all; and occasionally an entire affiliate program will disappear. The key is to monitor results on a regular basis. Track number of clicks, which indicate your blog readers level of interest, and number of sales for each affiliate product you promote. Cut the non-performers and promote the profit-makers. Use an Ad Rotator to Minimize Placement Bias Obviously, ads placed higher on the page will get more attention than those that are placed lower. So the best approach is to promote a variety of products using an ad rotator. I use a simple PHP script to rotate ads in between blog posts. Since the ads are rotated randomly, each ad appears in a variety of positions on the page. This means the number of clicks and sales are a good indicator of whats working and whats not.

Ryan Healy

s a blogger, Im interested in earning as much rev-

Issue 17 January 2012

Seven Precursors of Affiliate Marketing Failure

by Geno Prussakov

ets face the fact people fail in affiliate marketing; and it is only fair to admit that this does happen. It is equally important, however, to understand why affili-

continually fertilize, water, weed. Unless youre actively engaged in these beyond-the-planting activities, youll neither see the bloom, nor the crops. With merchants the overall problem can often be summarized in two words: mismanaged programs. Now, lets get to affiliates:

ate marketing campaigns fail, and what could be done to prevent the failure. So, let me take a stab at outlining the typical reasons that can predict trouble: four for merchants, and three for affiliates. Merchants/Advertisers 1. Having unrealistic expectations From expectations of quick super-affiliate recruitment (and a consequent boom in sales) to anticipations that investments into starting a program on a larger network will immediately yield result to a myriad of other misconceptions in between, advertisers are often being mislead by unrealistic, and frequently ungrounded, expectations. 2. Managing affiliates Leave your managerial approach elsewhere. The key to success is in managing the program, not these born-to-be-free marketers who have chosen to invest their time, effort and money into promoting you on performance basis. 3. Expecting something for nothing Yes, affiliate marketing is performance marketing; meaning that you pay only for the actions youve agreed to pay for. But this does not mean that it doesnt require any investment. As any marketing campaign, it does. 4. Engaging cruise control Regardless of what you may have read on- or offline, it is impossible to develop a successful affiliate program if youre cruising without an all-encompassing assistance from a human being (something also known as an autopiloted approach). Another illustration to consider comes from gardening. As a good gardener, you shouldnt focus on planting only, but must

Affiliates/Publishers 1. Not playing without the ball Failure to devote time to thorough due diligence and education (prior to investing effort and especially money!) is frequently the determinant of whether the campaign will be a success and a failure. Doing homework is fundamental to growth and success. 2. Faking it Tony Robbins is known for saying that passion is the genesis of genius. Einstein quantified the latter for us in his: genius is 1% talent and 99% percent hard work. There is no way to fake neither passion, nor hard work. If you dont have aptitude for either of these, invest your time elsewhere. 3. Not diversifying Never put all your eggs in one basket. When it drops, you lose everything. The problem with affiliates often lays in the misalignment of hopes, goals, expectations and realities of what really works. Finally, regardless of whether you are involved in affiliate marketing as a merchant, or as an affiliate, it is good to keep William Fosters words in mind. He once pointed out that quality is never an accident but is always the result of high intention, sincere effort, intelligent direction and skillful execution. Things are exactly the same way with quality resultsoriented affiliate marketing. [FF]


Geno Prussakov is an international speaker, book author, blogger, affiliate marketing consultant and program manager.

Geno Prussakov

Issue 17 January 2012

Three Ways to Repurpose Your Existing Content

by Deborah Carney
Deborah Carney

Podcasts There are a number of podcast directories, as well as iTunes, where you can submit podcasts. Dont be afraid of podcasting. It is simple to do, so just try it out to see if you are comfortable with the medium. There are free programs to record your audio on your computer. The most popular free program is Audacity. Creating a podcast of your own existing material can be as easy as reading it into a microphone on your computer. Videos If you arent creating videos, you should be. No matter what your content is, you can create a slideshow, PowerPoint, and narrate, or put to music. YouTube is the second largest search engine, and among teens, it is the number one search engine. Videos may seem like more work, but they will get your content in front of people that probably wont see it otherwise. If you are creating videos, then you can get them transcribed and create eBooks out of them. This is just the beginning of what you can do to repurpose content you have already created. Evergreen content can be recreated in many formats and get you and your site exposure that you only got from search engines. [FF]

ou have a great blog or website you have been building for several years, and you wonder if there is another way to present your content or share the

experiences you have had over the years. We all have knowledge we can share, but some people arent making the most of the content they have already created. With the ease of video sharing, plus the breakdown of barriers to self publishing, there is a world of people you can reach by repurposing your existing content. Here are some options: eBooks You can create a collection of your best blog posts or articles you have written, and compile them into an eBook that you post for people with Kindles and Nooks to read. This is an additional audience that you probably would not reach through your blog or website. Instead of writing a 75,000 word book, create smaller, focused books on specific topics, and create a series where you charge less per title, yet make more overall. Photographers and artists need to realize that now all the readers have color options, and that all the Kindle apps for devices show books in color. Now you can combine your art and photography with commentary about the topic of the photographs, or with poetry or other short stories to make a valuable book. Podcasters can get their recordings transcribed; there are a number of good services out there for around $1 per minute. You can then add information to the notes, add a resources page, and you now have an eBook ready to be published.


Deborah is a podcaster, blogger, photographer who helps people share content in exciting new ways.

Issue 17 January 2012

Increase Your Productivity with These Ten Tips

by Matt McWilliams

4. Turn your email off for most of the day. Set three or four times on your calendar and check your email at those times. Meanwhile, you wont be constantly distracted by emails all day. 5. Schedule frequent breaks. Get away from your work periodically throughout the day to refresh your mind and body. 6. Write out a to-do list each night. In my experience 15 minutes making a to-do list saves up to two hours the following day. Dont make this a never-ending list though. Only list what you plan to do that day. Keep another list for long-term projects. 7. Schedule a monthly Task Snowball Day. A Task Snowball Day should be scheduled on a day when you have no deadlines. Simply take your long-term project list and list them in the order of time needed to do them, forgetting importance. Start with the shortest one, then the next, and so on. On Task Snowball Day, Ill get through 10-25 projects! Thats encouraging. 8. Get more sleep. 9. Exercise. If all you do is 15 minutes daily it helps. Use your breaks to move around. If youre on the phone, walk around. Do some pushups or bodyweight squats or walk up and down the stairs for two minutes. And dont forget your diet, as well. What you eat plays a big role in how productive you are. 10. Use separate work areas. I do computer work on one desk and everything non-computer related at another desk. It keeps me more focused on the task at hand. I wouldnt try to do all of these things at once. Pick one, do that for a couple of weeks, then another one. Do some research on your own. Read a book or two on the subject. I recommend Stephen Coveys The Seven Habits of Highly Successful People and Getting Things Done by David Allen. [FF]

f youre looking for a magic productivity pill this article is not for you. These tips are based on my own personal battles

working from home, slacking off, and finding ways to stay focused and accomplish more. Here are ten tips Ive learned that will make anyone, affiliate or otherwise, more productive. 1. Accept that you will never accomplish everything in one day that you want. Get comfortable with leaving your desk with work to do. 2. Set a start and stop time for working each day. You may not have set work hours like most of the world, but you cannot work 24 hours a day. Pick a time to start and end each work day and stick to them. 3. Put family, personal, and social time on your calendar. Whats more important to you: work or family and friends? If you said work, youre weird. Youre in the 0.2% of Americans who say that. That 0.2% ends up with heart problems, no friends and dies a lonely death at an early age. So schedule the time with your friends and family. Put it on your calendar and stick to it.

Matt McWilliams

Matt McWilliams is the 2010 Affiliate Summit Pinnacle Awards Affiliate Manager of the Year.


Issue 17 January 2012

Optimize Your Exposure with Review Sites

by Bonnie Rogers
Bonnie Rogers

thoroughly enjoy working with review-type sites as an affiliate manager. Review sites typically display a product or service description and then rank them amongst

competitors with a detailed description of the company selling these items. Some sites concentrate on just one niche and others review every product and service imaginable. As long as the review site is ethical and cares about the quality of information they produce, I love them. Not only do they deliver top-notch customers that tend to stick around, but also the managers of high performing review sites have proven to be readily available to communicate with me on a regular basis. Working with Review Sites Can Improve Your Sales When you have a fresh company profile and review, website visitors are getting an accurate picture of your products and services. This will not only lead to better conversion rates, but may also increase sales if your reviewer gives you a higher ranking as a result of your latest update. Since these sites have many products and brand pages to maintain, their hands can be quite full. You can help

them keep their site fresh and relevant by being a proactive resource for the brand you manage. Keep these affiliates in the loop about any upgrades, new services or improvements. Stay connected through newsletters featuring the latest details, as well as one-onone communications. Be available to answer any questions, take calls, schedule live demos or send samples. Inform reviewers of the latest updates or changes. Offer them a sample, demo or an extended free trial so they can see for themselves. Automate updates by asking if you can subscribe them to your company newsletters. Offer suggestions on product testing methods, such as using third party tools rather than using another competitor as a baseline. This is especially important for software. Although you want to be represented properly and fairly, in the end it is their site and not yours. The last thing you want to do is annoy affiliates. Stay in touch, but dont be a stalker. Be helpful, yet respectful. Dont bribe them and encourage adherence to the FTC endorsement guidelines. Then be sure to genuinely thank affiliates for delivering sales and working as hard as they do. [FF]


Bonnie Rogers is an online marketing professional with 9 years experience.

Issue 17 January 2012

History of Affiliate Summit

by Shawn Collins
Following the momentum of the first Vegas show, the pair ran another one in January 2006, where the crowd doubled again. As Affiliate Summit was growing, Shawn and Missy remained the faces of the show and always encouraged feedback. With each successive conference, they tweaked elements to improve them even more.
Shawn Collins

As they led up to the July 2006 show in Orlando, they incorporated various value-adds, such as a social network and free video of the educational sessions to conference attendees. The Affiliate Summit 2006 East conference also featured the biggest crowd and exhibit hall to date. In January 2007, Affiliate Summit returned to Las Vegas and surpassed the 2,000 attendee mark, as well as another increase in the size of the exhibit hall. This conference also marked the first time Affiliate Summit held an industry awards show. Then in July 2007, Affiliate Summit took place in Miami, and this edition of the conference was the largest U.S. east coast Affiliate Summit to date. Next up was the eighth overall and first international Affiliate Summit in London in September 2007, followed by a return to Las Vegas in a big way over 2,900 attendees. In the summer of 2008, FeedFront magazine, the official magazine of Affiliate Summit, was launched. We headed to Boston on August 10-12, 2008 for another record-breaking east coast show that had 2,341 attendees,

ust nine years ago, when people thought about affiliate marketing conferences, it was generally a negative connotation. At the time, the reigning conference was Shawn Collins and Missy Ward helped to coordinate

Affiliate Force, an annual cruise around the Caribbean. those conferences, but they thought there were ways it could be done better. To make a long story short, Shawn and Missy offered their opinions and were dismissed. So they decided to create an alternative shortly after the April 2003 edition of Affiliate Force. The first Affiliate Summit took place in November 2003 in New York City. The goal was to differentiate from other conferences by focusing on content and networking. The first Affiliate Summit introduced Speed Networking, as well as an agenda heavy on the hot issues of the day in affiliate marketing. The first Affiliate Summit had 200 attendees, and it grew by about 15% for the next show in June 2004. Though skeptical of the cruise ship as a conference venue, they gave it a shot with their approach. was not scalable, so they went on land after that one. After two somewhat basic shows with a single educational track, they evolved to have two tracks and an exhibit hall in June 2005 in Las Vegas. This time around, Shawn and Missy grew the attendance from 230 on the boat to a crowd of 550. The cruise conference was a sell-out, but the venue


Shawn is a Co-founder of Affiliate Summit and Co-Editor-in-Chief of FeedFront Magazine, and you can follow him @affiliatetip on Twitter.

Phillip Kidwell, Corey Newhouse and Shawn Collins

Issue 17 January 2012

January 2011 at the Wynn Las Vegas. Once again, a new record crowd attended with 4,627 affiliate marketers at the conference. As the economy has continued to struggle and unemployment has increased, Affiliate Summit East 2011 in August 2011 in New York City marked another record for Affiliate Summit East with 3,943 attendees. That brings us up to January 2012 in Las Vegas for Affiliate Summit West 2012, and the first time we've broken
Fredrick Marckini

5,000 attendees. This is an exciting landmark for us and everybody in the affiliate marketing space. Thank you for your past, present and future support. [FF] and we launched our first in a series of one day niche events in New York City on October 5, 2008, where we limited attendees to 300. And Affiliate Summit continued the trend of growth in 2009 in both Las Vegas and New York City, despite the recession and overall fragile economic climate. Then in January 2010, Affiliate Summit hit a new high Affiliate Summit East returned to New York City in August 2010 and this conference marked the biggest Affiliate Summit East with 3,527 attendees. In September 2010, the first Affiliate Summit unConference took place in Orlando with a capacity crowd of 150. This was followed by Affiliate Summit West 2011 in
Missy Ward and Her Son, Chase

for attendee numbers with 4,125.


Issue 17 January 2012

Primer on Private Labeling

by Eric Almquist

An advantage here is the visitor remains seamlessly on the affiliates domain, reducing friction in the sales process. This can lead to trust and increased conversions. With digital products and in the public records niche in particular, a large portion of revenue comes post-sale in the members area. Affiliates are given customization options for price points and products included in the memEric Almquist

bers area. Depending on the agreement, private label affiliates receive a portion of this revenue, transforming the relationship into a true partnership as opposed to an affiliate relationship. The vendor provides payment processing and customer support, leaving only marketing up to the affiliate. Increased interest in private labeling may be attributed to the reaction to changes in Google AdWords Policy regarding landing page quality. Many believe Google is out to get affiliates, but I dont think this is the case. Black hat marketers have cast a shadow over the industry, thus putting it under the microscope. Thin affiliate sites linking to offers with a bad reputation are a surefire way to suspension. So, an option is to scrap the bridge page or squeeze page and build your own brand on your domain with API data and unique content to compliment. A private label can be the foundation for an authority site with staying power on Google AdWords for a long time. Remember, no affiliate links, no redirection, and no pop ups. If youre interested in starting an online business without the hassle of applying for a business license, developing a product, and integrating a payment gateway, this could be the solution for you. Setup is free, so its a great opportunity to make money online selling a product you believe in. [FF]
Eric Almquist is Program Manager at InfoPay Affiliate Network.

rivate labeling refers to the practice of reselling a brand or entering into a co-branded agreement with a vendor. There are a many variations, but I will

share a few common ones. White label mostly refers to the sale of physical products such as herbal supplements, equipment and beauty products. This practice is prolific offline, think supermarket brand merchandise like vitamins and hand soap. These are tangible items made by one company, sold to another, and repackaged. They can also be found online. One example is engaging in a drop shipping agreement where the affiliate will run a site independently and once the order is completed and information passed, the supplier will be responsible for fulfillment. Some refer to this as a third party white label. PLR or private label rights have to do with the licensing of content, software, and videos. Internet marketers pay a fee to the original creator to use as they wish. A private label site mostly refers to online based products, such as dating, floral, web hosting, travel, and public records. The vendors for these large distribution networks provide robust APIs to support the private label development on the front end.


Issue 17 January 2012

Diary of Switching Affiliate Networks

by Courtney Turner
Courtney Turner

Month 4: With new promotions in place and a steady increase in the number of affiliates, we focused on outreach. By the end of the fourth month, we had more than

ffiliate marketing is an important channel for acquiring new customers at Aquasana, where I am a Marketing Manager.

1,000 affiliates a sizeable increase from the few hundred affiliates on the prior system. Month 5: In the fifth month, we began to look longer term, defining our strategic goals and diving into the affiliate network tools more, in order to plan and achieve goals of reporting and increasing affiliate partnerships. We looked into the extra services the network offers, like recruitment and program optimization, to really lean on their expertise. We engaged their recruitment services later in the year, which helped us achieve some of our more strategic goals. Month 6: We became fully immersed in our network by attending their networking event, where we were able to meet face-to-face with affiliates and brainstorm promotions, content and new channels, including social media. We also met with other advertisers and agencies and learned how to get more from our investments in performance marketing. Based on the success we experienced, here are three tips for advertisers getting started or transitioning to a new network: 1. 2. Establish terms and conditions out of the gate. Dedicate time to mastering tools that will make you more productive. 3. Have a focused, segmented communications strategy to build long-term relationships with affiliates.
Courtney Turner is a Marketing Manager at Aquasana.

In February 2011, driven by our need to increase cus-

tomer acquisition, we decided to switch affiliate networks. Here is a look into the first six months of that transition. Month 1: The first month was dedicated to updating legal terms and conditions including a privacy policy, commission structure and state requirements. Once those were in place, the next step was defining the immediate and long-term revenue goals and the timeframe for transitioning affiliates to the new program. Month 2: Within six weeks, 98 percent of our top affiliates were on the new system and we were able to shut down the old program by the end of the second month. At this point, there were fewer migration questions from the legacy affiliates and more activity, which proved a smooth transition. In addition, there was also a noticeable increase in the number of new affiliates joining the program. Month 3: Once the transition was complete, we began experimenting with new creative to attract more affiliates. The new system made it easier to manage creative and automate the expiration process, both of which allowed us to launch site-wide promotions and include the affiliates in the action. In addition, affiliates could access banners, discount codes and offers. This helped keep creative up to date on publisher sites, which was important for smaller and less tech-savvy affiliates.


Issue 17 January 2012

Is Your Business Backed Up and Mobile?

by Shawn Collins

Since I work from home, everything to do with my work is based there. Fortunately, Ive been a little crazy about having my files backed up and accessible in multiple places, and pretty much everything I do is web-based. So, as I fled my house, I was able to focus on my family and dogs, as I needed minimal items from my office to continue working. I grabbed my laptop, phone, and chargers. I also picked up my iPod and iPad, but those were not essential. How did I set it up, so I could access everything I needed? Well, a few years ago I switched over to Google Apps accounts for Gmail. This enables me to manage the Affiliate Summit email server easily and there is tons of space (25GB of email storage per employee). So, no issues with email access and locally installed software. Pretty much all of my sites are on WordPress these days, so they are not dependent on local software. And for my files, I do four different things to backup my data. Not only for my various documents, but also my archives of podcasts, photos, videos, etc. for Affiliate Summit, and other projects. I have an HP SimpleSave 2 TB USB 2.0 Desktop External Hard Drive that is set to automatically backup any new files nightly.

Shawn Collins

ack in September 2011, I had to make a quick decision about what I needed to run my business, because I was forced to evacuate from my home, due

to a nearby wildfire.

I also use Jungle Disk and SOS Online Backup to backup new files. These are also set to make an incremental backup each evening. Jungle Disk becomes a virtual drive on my computer(s), so I can access those files from anywhere, and SOS Online Backup can be accessed online, as well as through my phone and iPad. Plus, Ive got a lot of vital, current business files on, which is a syncd folder on each computer where I have it installed. I use another online backup service, Mozy, for my wifes computer, so her files, photos, and videos are backed up offsite. Having all of this redundancy makes me comfortable. Some people might call it paranoid, but its a modest fee to know my data is safe. And when I was forced to evacuate, I didnt miss a beat. The same goes for whenever I travel I can access everything I need and never have to freak out about lack of access. If you had to flee your office right now, would you be able to keep your business running?

Shawn is a Co-founder of Affiliate Summit and Co-Editor-in-Chief of FeedFront Magazine, and you can follow him @affiliatetip on Twitter.


Issue 17 January 2012

Affiliate Tips to Fight Affiliate Fraud

by Brett Bumeter

Watch for Sudden Traffic Losses or Conversion Declines It might not be you or a Panda update. It might be a fraudster or people scraping or hacking your site. If you see negative changes, investigate. Don't cave to a cheater; protect your source of revenue. Try CloudFlare ( for free to block spammy visitors, including scrapers, botnets, zombies, and hackers. If you lose ground in one program, circle your wagons and check them all. An affiliate fraudster may not stop at stealing your peaches, but take your apples and oranges too. Capitalism and Fraud do not mix. Ingenious affiliates do thrive, but merchants and affiliate managers set rules to keep programs profitable and safe. If a fraudster can't abide by a business partner's conditions, then the relationship should terminate. Going Nuclear Fraudsters are probably breaking other, bigger rules, as well. If appropriate, send a cease and desist; report them for a DMCA violation; or hit the big red button and turn them into Matt Cutts, Principal Engineer at Google. Go to -you must have a Google account to report sites.

fter reading Geno Prussakovs article, 7 Ways to Detect & Prevent Affiliate Fraud ( fraud), I initially thought, 'This isn't for me. I'm an

affiliate, not an affiliate manager. When I find great tools in my niche, I evangelize and cover them in depth. Sometimes I'm first on the bandwag-

on, and unfortunately the people late to the game don't always follow the rules. They typo squat, infringe on trademarks, and break the affiliate Terms of Service (TOS) in other ways. Affiliates lose out if the affiliate manager misses the foul. Some of Genos tips could help affiliates regain SERP (Search Engine Result Placement) position lost to rule breakers or rekindle efforts on products with sabotaged affiliate earnings. Here are some tips to keep a business honest... Losing SERPs to Typo Squatters? Report them to your affiliate manager. Cite the TOS violation and get a screen shot for evidence. If they are an outsourced affiliate manager and unresponsive; send the same info straight to the merchant next. Don't ignore competition creeping up behind you either. Look for cheaters creeping up the SERPs below you. Don't let a fraudster follow on your bumper only to pass you next Cyber Monday. Act now. Bad Neighborhoods? Scope out the other sites your competitor uses. If they break the rules in one area, they may do it elsewhere too. If you enable the affiliate manager to clean up the dirty house and show them where to continue cleaning a dirty neighborhood, the whack-a-mole game will get unplugged.
Brett H. Bumeter, ll.m. works from a wifi fishing dock on Lake Wylie.

Affiliate Industry Fraud Taboo Exists Finally, this topic is taboo with affiliate managers. They avoid talking about this publicly. No affiliate manager I spoke with would go on the record to discuss this topic. They court affiliates after all, but the taboo needs to end soon too.

Brett Bumeter


Issue 17 January 2012

Matt Swan

Seven Strategies for Intelligent Commission Setting

by Matt Swan

1. 2.

common but critical question among advertisers is what commission should I pay affiliates? Unfortunately, there isnt a simple answer, and imple-

bring the desired results. Typically, a majority of sales generated through an affiliate program are delivered by a small number of affiliates. Motivating these strong performers can be very different from mobilizing mid-tier and long tail affiliates comprising the rest of the campaign. 6. Motivating top tier vs. long tail To engage strong performers, 1:1 negotiations could encourage affiliates to invest more time and drive more revenue. For this method to work, its imperative to set the base commission rate at a level that allows room for negotiation. Negotiating rates can also be more beneficial than setting commission tiers, as they tend not to motivate the top affiliates. Similarly, unachievable tiers can de-motivate long tail affiliates. Instead, mobilize long tail affiliates with customized rates for achieving sales targets and increasing visibility. 7. Strategy based on affiliate type Reach more potential customers by implementing a strategy that considers the needs of each affiliate type including content, PPC, comparison shopping, mobile, incentive, email, coupon sites and more. Each segment should involve a different approach to maximize performance. For example, coupon sites often deliver high sales volumes. When issuing a code, its possible to offer lower commission to offset the loss on margins. If your program accepts PPC affiliates, make sure that commission covers click costs plus profit margin. Flexibility and understanding what motivates different affiliate types is key to intelligently setting commission structures for affiliate programs. This knowledge will ultimately lead to greater engagement with affiliates and an increase in branding, traffic and revenue.
Matt Swan is a Client Strategist at Affiliate Window and

menting an effective commission structure requires careful consideration. Consider the price of other online marketing options Compared to other media, the affiliate channel often stands out as a cost effective way of generating additional sales. Revise spending based on your goals, projections, and the return on investment from each channel. Identify industry standards and competitive rates Consider payment models that are common in your industry. For example, finance programs generally pay a flat rate, while retail and travel often pay a % of the sale. Also, know the competitive landscape. If similar companies offer better rates, affiliates may give your program less exposure or avoid it altogether. 3. Understand the relationship between commission and Earnings Per Click (EPC) Many affiliates choose programs based on EPC a value calculated from commission payout and the conversion rate of your website. Often overlooked as a key priority, a well optimized and usable site with high conversion rates will allow for more flexibility when determining commission payout. 4. Align payout with your objectives If new customers provide added value, set a preferential rate for affiliates able to generate new customer sales. Similarly, if certain products carry a greater margin, set the commission to reward affiliates that sell higher margin products. 5. Recognize that the key to engaging affiliates is flexibility A one size fits all commission wont necessarily


Issue 17 January 2012

11 Ways I Drive Traffic to Sites

ust because you build it doesnt mean they will come. Actually, they probably wont come. In addition to creating a quality site, you also have In chapter seven of, my free

YouTube Descriptions Perks LinkedIn Applications Flickr Links StumbleUpon Podcasting Facebook Ads These are in no particular order, and I didnt include organic traffic from Google, Yahoo, etc., as I would encourage you to focus on creating quality content, and the search engines will find you. Get details on how I work with all of these traffic sources at

to dedicate time to driving traffic from a variety of sources. online book for getting started as an affiliate, I go through my eleven key sources for driving traffic to affiliate sites. Site Scrapers and Syndicators NetworkedBlogs on Facebook Twitter Tools AWeber RSS to Email

Shawn Collins

by Shawn Collins

Shawn is a Co-founder of Affiliate Summit and Co-Editor-in-Chief of FeedFront Magazine, and you can follow him @affiliatetip on Twitter.


Issue 17 January 2012

Dave Jackson

Four Affiliate Marketing Strategies for Podcasting

by Dave Jackson
ne of the ways you can earn money with a podcast is through affiliate marketing. However, you obviously can't state an affiliate link in your podcast. duce. When I talk about a product, I tell my listeners to go to This URL is easy to remember and promotes my brand. Third, you can also make easy to remember links for each episode. If you talk about tools in episode 72, you can set up a redirect to to direct people to that episode. You need to remember that your content won't always be on the front page as people may consume this content years from now. While it may be easy to find today, it may not be so easy to find six months from now. Fourth, never forget the list. Some people still prefer to be notified about new podcast episodes via email. With this in mind, many email providers have features that turn your RSS feed into an email message. When you create a blog post, it is transformed into an email message. This is an easy way to get your affiliate link right in front of the target audience.

They are long, ugly, and impossible to remember. The other problem is while some people listen to podcasts on a computer at home or work, many listeners consume podcasts in the car, on a treadmill, or walking the dog. Generally speaking, they are miles away from a mouse and keyboard. To solve this problem I have a few suggestions: First, if you know affiliate links will be the primary source for your podcast monetization, never give out a website URL - even those that are not affiliate links. The phrase could be as simple as "We've got links to these in our show notes at" By being consistent, this becomes the standard prac-

tice for the podcast. Your audience doesn't expect to hear URLs because it's not something you do. If you want your audience to visit your website, you need to give them a reason. Get something visual going. If you talk about a piece of software, tell the audience, "If you want to see this in action, I've got a video demonstrating it on my website." While you don't want an audio podcast to be filled with visual references, if you've enticed people about the product they may want to see what it looks like. Second, I realize that some feel the need to give out website addresses. In this case you can use an affiliate cloaking tool such as the Pretty Link plugin for Wordpress. Now when you talk about a product you can say something like, "For more information on this product, go to I do a version of this with a weight loss podcast I pro-


Dave Jackson runs the School of Podcasting and is the author of More Podcast Money.

Issue 17 January 2012

First Impressions as an Affiliate Marketer

by Merianna Neely

n every teaching position that Ive held, Ive had to learn something new. Ive had to prepare for a new grade level or a new subject or a new culture. Actually, thats what affiliate marketing is. Its learn-

ing on your feet. Its risky, and at times unpredictable. You have to monitor and adjust daily just like teachers do. My initial experience with marketing was in classroom with twenty-five third graders. I started my marketing campaign on the first day of school by saying, And Ms. Neely loves, loves, loves coffee I figured saying loves three times would dramatically increase the likelihood of receiving these lovely items as Christmas, teacher appreciation day, or birthday gifts.
Merianna Neely

and books.

This wasnt an effective campaign. My museum of interesting teacher gifts is a testament to that. But I did learn that marketing is more effective when the focus is centered around two or three key ideas presented. For example, if I boiled my History 5 class down to two takeaways I wanted students to leave my class with, they would be the importance of relevant, reliable resources, and history doesnt happen in isolation. What if we turned the tables? What if instead of being the target of so many marketing campaigns (boxed curriculum, standardized prep books, quick pay off affiliate programs), we began to market for ourselves? And what if that marketing were so successful that people started seeing that teaching and marketing werent mutually exclusive fields, but rather could live in a symbiotic relationship where both would benefit?


Merianna Neely is currently a teacher without a classroom.

Issue 17 January 2012

Thank You Affiliate Summit West 2012

Top Sponsors
Diamond Sponsor Titanium Sponsor Platinum Sponsor Gold Sponsor Silver Sponsor Bronze Sponsor


Issue 17 January 2012

Affiliate Summit West 2012


Show Agenda

Saturday, January 7
Early Registration

Publishing is going through change but where it is now and what practical ethical steps can publishers take to increase revenue while improving content. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Content monetization Murray Newlands, Founder, Influence People (Twitter @murraynewlands) (Moderator) John Chow, Editor In Chief, TTZ Media, Inc. (Twitter @JohnChow) Ian Fernando, One of the Best, DotCom Evolutions (Twitter @ianternet) Steve Hall, Publisher, Adrants (Twitter @stevehall)
(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Location: Registration Area Time: 4:00pm 8:00pm Come by Saturday evening to pick up your badge and attendee bag so you can enter immediately at 10:00am on Sunday when the show opens!


Sunday, January 8
Booth Setup

25 Ways You Can Improve Your Website

Location: Octavious Ballroom Exhibitor Move In: 8:00am 6:00pm

Session 1b Location: Augustus V Time: 11:00am 12:00pm Top 25 things webmasters should look at when building a site or evaluating their website performance. Attendees will leave with actionable items to improve their sites with easy to implement steps. Experience level: Beginner Target audience: Affiliates/Publishers Niche/vertical: Newbies Vincent OHare, Owner, Vincent OHare Consulting (Twitter @vinnyohare)
(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)


Location: Registration Area Time: 8:00am 6:00pm

First Timers Guide for Affiliate Summit

Location: Augustus I Time: 10:00am 10:45am Advice for people attending the Affiliate Summit conference for the first time. Shawn Collins, Co-founder, Affiliate Summit (Twitter @affiliatetip)
(This Session is Open to all Pass Holders)

CPA Phone Calls Local Advertising Opportunity

Session 1c Location: Emperors I Time: 11:00am 12:00pm Online and Mobile Affiliate networks are represented new opportunities to tap into the $21.7B local advertising market with automatically distributed ad inventory powered by CPA Phone Calls.

The Future of Content Monetization and Publishing

Session 1a Location: Augustus I Time: 11:00am 12:00pm


Issue 17 January 2012

Experience level: Advanced Target audience: Networks Niche/vertical: Pay-Per-Call Carl Holmquist, Founder, Freespee (Twitter @Freespee)
(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Mike Allen, Chief Executive Shopper,, LLC (Twitter @mta1) Tim Ash, CEO, SiteTuners (Twitter @tim_ash) Jennifer Myers Ward, CEO, ebove & beyond, inc. (Twitter @jenmyersward)
(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

How to Quadruple Revenue Using Existing Traffic

Blogger Room

Session 1d Location: Emperors II Time: 11:00am 12:00pm Learn strategies to explode your conversion rates, including 5 easy ways to increase conversion, 3 ways to monetize blogs, 4 ways to clear costly clutter, and 7 ways to make more money. Experience level: Beginners Target audience: Affiliates/Publishers Niche/vertical: Monetization Timothy Kerber, CEO, MemberGate Solutions, Inc (Moderator)

Location: Salerno Time: 12:00pm 6:00pm The Bloggers Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Bloggers Lounge, where shell be acting as liaison between Affiliate Summit and the press and bloggers attending the show. Heather Smith, Blogger, Beautiful British Columbia (Twitter @heatherinbc)


Issue 17 January 2012

Meet Market

Location: Forum Ballroom Time: 12:00pm 6:00pm Exhibitor Move In: 9:00am 12:00pm Affiliate Summit kicks off with an extended session of structured, face to face networking. Merchants will have tables set to meet with affiliates to discuss their affiliate programs and cut deals. Vendors that cater to affiliates and merchants will also have tables to share information about their products and services. Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new opportunities.

A visually-rich presentation detailing the 5 industry players, 7 popular affiliate models, 5 tips for choosing profitable topics, 5 web development strategies and 10 tips to get on the fast track. Experience level: Beginner, Intermediate Target audience: Affiliates/Publishers Niche/vertical: Training James Martell, President, Net Guides Publishing Inc. (Twitter @JamesMartell)
(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Are Your Affiliates Adding Value? Top Sponsor Meeting Room

Location: Sorrento Time: 12:00pm 6:00pm The Top Sponsor Meeting Room is an area reserved for top sponsors to conduct meetings and get some work done. There will be tables, coffee and WiFi in the room. Admittance limited to Titanium, Diamond, Platinum, Gold, Silver and Bronze sponsors and their invited guests only.

Session 2c Location: Emperors I Time: 12:30pm 1:30pm This session will help you determine if your affiliates are adding value to your company or poaching sales from your site through adware, PPC, SEO, email, coupons, and more. Experience level: Beginner, Intermediate, Advanced Target audience: Merchants/Advertisers Niche/vertical: Theft Adam Riemer, President, Adam Riemer Marketing, LLC. (Twitter @Rollerblader)
(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Increasing Website Revenue by Driving Social Behaviors

Session 2a Location: Augustus I Time: 12:30pm 1:30pm Social media has changed how consumers research purchasing decisions (its not just Google search now). This session shows how affiliates can create & leverage social behaviors to increase revenue. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Social Oliver Roup, CEO, VigLink (Twitter @oroup)
(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

SEO Ask the Pros

Session 2d Location: Emperors II Time: 12:30pm 1:30pm Get a full-spectrum view of cutting-edge thinking and have your own opportunity to ask for SEO advice from some of the most respected and trusted search engine optimizers in the business. Experience level: Intermediate Target audience: Other Niche/vertical: Search Engine Optimization Bruce Clay, President, Bruce Clay, Inc. (Twitter @bruceclayinc) (Moderator) Stephan Spencer, Principal, Koshkonong LLC (Twitter @sspencer)
(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Making Money With Affiliate Programs for Beginners

Session 2b Location: Augustus V Time: 12:30pm 1:30pm


Issue 17 January 2012

Snack Break

Link Building The Reality in Practice

Location: Neopolitan Ballroom I IV Time: 1:00pm 3:00pm

(This Session is Open to Platinum and Diamond Pass Holders Only)

Session 3c Location: Emperors I Time: 2:00pm 3:00pm Link building concepts, ideas and methods from the traditional whitehat tactics to the dark shadows of blackhat.

Effectively Monetizing Traffic with Daily Deals

Session 3a Location: Augustus I Time: 2:00pm 3:00pm Daily deals have exploded for affiliates over the last year. Learn from the advertiser perspective to the affiliate view to the stats and tracking surrounding daily deals. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/Advertisers Niche/vertical: Daily deals Scott Ginsberg, Director, Publisher Development, Commission Junction (Moderator) Peter Hamilton, Partner/CMO, HasOffers (Twitter @PeterHamilton) Carolyn Kmet, Director of Affiliate Marketing, (Twitter @catango) Rafael Zelik, Marketing Director/Partner, affiliaXe Ltd
(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Link building Robert Adler, President, The Link Builders, LLC (Twitter @Bofu2U)
(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Recruiting Non-Traditional Value Added Affiliates

Session 3d Location: Emperors II Time: 2:00pm 3:00pm Getting low values affiliates to join you program is easy. Well give you examples of outside the box recruiting ideas to find non-traditional affiliates to add value and drive incremental sales. Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: Recruiting Robert Glazer, Founder, Accelertion Partners (Twitter @affiliatemgr) (Moderator) Angel Djambazov, OPM, Custom Tailored Marketing (Twitter @djambazov)
(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Community, Conversation, Conversion Social Tips You Need

Session 3b Location: Augustus V Time: 2:00pm 3:00pm A clearly defined social strategy is integral to your success. Learn to set goals, identify key metrics, increase your market funnel, and turn micro-conversions into qualified marketable leads. Experience level: Beginner, Intermediate Target audience: Merchants/Advertisers, Networks Niche/vertical: Social media Justin Rondeau, Director of Marketing, TemplateZone (Twitter @jtrondeau)
(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

SEO Clinic

Session 4a Location: Augustus I Time: 3:30pm 4:30pm The SEO Clinic is back! Have your website reviewed by four respected industry veterans to get tips and tricks for improving your organic search engine optimization efforts. Experience level: Beginner, Intermediate Target audience: Affiliates/Publishers, Merchants/Advertisers Niche/vertical: SEO


Issue 17 January 2012

Rae Hoffman-Dolan, CEO, Sugarrae (Twitter @sugarrae) (Moderator) Michael Gray, President, Atlas Web Service (Twitter @graywolf) Kenny Hyder, Founder, Hyder Media (Twitter @kennyhyder) Michael Martin, Senior SEO Strategist, Covario Inc. (Twitter @googleandblog)
(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

The Growing Potential of Diversification and Innovation

Session 4d Location: Emperors II Time: 3:30pm 4:30pm Take a closer look at how top advertisers and publishers invest in innovation and diversify their performance marketing portfolio. Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: Diversification Penny Stevens, Account Manager, Google Affiliate Network (Moderator) Michael Herrera, VP, Affiliate Marketing, Citibank Howard Schaffer, VP of Business Development, Published by Vertive, LLC (Twitter @howardschaffer)
(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Affiliate Improv!

Session 4b Location: Augustus V Time: 3:30pm 4:30pm Four industry veterans brainstorm marketing ideas for items/services with audience participation. Ideas to actionable solutions in one fun, lively hour. Come get your creative juices flowing! Experience level: Beginner Target audience: Affiliates/Publishers Niche/vertical: Education Daniel M. Clark, Founder, QAQN (Twitter @QAQN) (Moderator) Mike Buechele, Chief Performance Marketer, Adalytical (Twitter @mikebuechele) Trisha Lyn Fawver, Client Services Manager, For Me To Coupon (Twitter @TrishaLyn) Eric Souza, Director, Delta Leads (Twitter @ECSouza)
(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Affiliate/Merchant Networking

Location: Neopolitan Ballroom III, IV Time: 5:00pm 6:00pm As you enter the room, you will drop your business card in the Bingo Networking box. You will then be given a bingo card where you will write your name in the center square. Next, you circulate with everyone throughout the room. To complete the bingo card, you will need to meet 24 other people, collect their business cards and have them write their names in the open squares. Then, we will call off the names on the business cards that everyone dropped in the Bingo Networking box when they arrived. Regular bingo rules apply thereafter. The winner is the first person with five names in a row, either across, down or diagonally. In addition to the prize for the winner of Bingo Networking, everybody that participates will walk away a winner, because everyone will be making new contacts while playing the game.
(Open to all attendees registered as Affiliates or Merchants)

Performance Tracking Technologies

Session 4c Location: Emperors I Time: 3:30pm 4:30pm In this session, Todd will detail the various methods for tracking performance-based relationships and outline the pros and cons of each tracking method. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/ Advertisers Niche/vertical: Tracking Todd Crawford, Co-Founder, Impact Radius (Twitter @toddcrawford)
(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Affiliate Summit Newcomer Program Meetup

Location: Neopolitan Ballroom III, IV Time: 6:30pm 7:30pm Daniel M. Clark, Founder, QAQN (Twitter @QAQN)
(Open to all attendees enrolled in the Affiliate Summit Newcomer Program)


Issue 17 January 2012

ShareASale Presents the Under the Stars Party

Blogger Room

Location: Chateau Nightclub, Inside Paris Hotel Time: 8:00pm 12:00am Join ShareASale at the Chateau Nightclub inside the Paris Hotel for our Under the Stars Party. Well be providing an open bar, desserts, dancing and more! All you will need is your invitation which can be picked up at the ShareASale Meet Market Table on Sunday afternoon. The party and open bar starts at 8pm and runs until Midnight so make sure to get there early to take advantage of the great networking opportunity! Chateau Nightclub is located inside of the Paris Hotel, south of Flamingo Road on Las Vegas Boulevard.

Location: Salerno Time: 9:00am 6:00pm The Bloggers Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Bloggers Lounge, where shell be acting as liaison between Affiliate Summit and the press and bloggers attending the show. Heather Smith, Blogger, Beautiful British Columbia (Twitter @heatherinbc)

Coffee Service


Monday, January 9

Location: Forum Ballroom Time: 10:00am 12:30pm and 2:00pm 6:00pm

Exhibit Hall

Location: Registration Area Time: 7:30am 5:00pm

Location: Octavious Ballroom Time: 10:00am 5:00pm (Exhibitors may set up beginning at 9:00am.)

Early Bird Whiteboarding

Opening Remarks & Keynote

Location: Emperors II Time: 8:00am 9:00am Are you an early bird? Nothing to do before breakfast? Want free coffee? Bring your sites to this open session and get advice on usability, SEO, conversions and revenue streams. Eric Nagel, President, Eric Nagel & Associates, Inc (Twitter @ericnagel)
(This Session is Open to all Pass Holders)

Location: Augustus II, IV, VI Time: 10:00am 11:00am Sarah Beeskow, Sr. Manager of Merchant Development, Client Services Department, ShareASale (Twitter @sarah_bees) Jon Spoelstra, Author, Marketing Outrageously Redux
(This Session is Open to All Pass Holders)

Top Sponsor Meeting Room Continental Breakfast

Location: Sorrento Time: 10:00am 5:00pm The Top Sponsor Meeting Room is an area reserved for top sponsors to conduct meetings and get some work done. There will be tables, coffee and WiFi in the room. Admittance limited to Titanium, Diamond, Platinum, Gold, Silver and Bronze sponsors and their invited guests only.

Location: Forum Ballroom Time: 9:00am 10:00am

(Breakfast is Open to Platinum and Diamond Pass Holders with Breakfast Tickets Only)


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Issue 17 January 2012

Mastermind Groups Exposed: Success in Affiliate Marketing

Session 5a Location: Augustus I Time: 11:30am 12:30pm Although Mastermind Groups sound complicated and mysterious, they are an easy way to network with other Internet marketers regularly to grow your business. Learn why and how to start your own. Experience level: Beginner Target audience: Affiliates/Publishers Niche/vertical: Mastermind Eric Nagel, President, Eric Nagel & Associates, Inc. (Twitter @ericnagel) (Moderator) Todd Farmer, CEO, PerformStreet Media (Twitter @toddfarmer) Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia)
(This Session is Open to Platinum and Diamond Pass Holders Only)

Target audience: Networks Niche/vertical: Finance Gary Kibel, Partner, Davis & Gilbert LLP (Twitter @GaryKibel_law)
(This Session is Open to Platinum and Diamond Pass Holders Only)

Advanced Affiliate Program Management & Analysis

Session 5d Location: Emperors II Time: 11:30am 12:30pm What is parasitism and channel cannibalization? What KPIs and metrics are important to analyze? How can competitive intelligence help you grow the program? Well tackle these & other vital questions. Experience level: Intermediate, Advanced Target audience: Merchants/Advertisers, Networks Niche/vertical: Affiliate program management Geno Prussakov, CEO, AM Navigator LLC (Twitter @ePrussakov)
(This Session is Open to Platinum and Diamond Pass Holders Only)

Advanced Retargeting Tactics

Session 5b Location: Augustus V Time: 11:30am 12:30pm Ill cover what retargeting is, how to segment and sequence retargeting, as well as how you use this as a cheap testing vehicle, a branding campaign, and a bottom-line gain to your returns. Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: Paid Marketing Joanna Lord, Director of Customer Acquisition & Engagement, SEOmoz (Twitter @joannalord)
(This Session is Open to Platinum and Diamond Pass Holders Only)


Location: Forum Ballroom Time: 12:30pm 1:45pm

(Lunch is Open to Platinum and Diamond Pass Holders With Lunch Tickets Only)

Killer Email and Social List Building Techniques

Session 6a Location: Augustus I Time: 2:00pm 3:00pm Well explore proven ways to optimize your marketing with email, from forms and autoresponders to social media and landing pages. These tactics and tips will help you grow your lists and profits. Experience level: Beginner, Intermediate Target audience: Affiliates/Publishers Niche/vertical: Email Hunter Boyle, Sr. Business Development Manager, AWeber (Twitter @hunterboyle)
(This Session is Open to Platinum and Diamond Pass Holders Only)

Exit Strategies for Interactive Companies

Session 5c Location: Emperors I Time: 11:30am 12:30pm Interactive companies undoubtedly speculate about their preferred exit strategy. When to sell; when to make acquisitions; when to engage in strategic relationships. Experience level: Intermediate


Issue 17 January 2012

Affiliates Under Fire: Next Steps, Best Practices

Session 6b Location: Augustus V Time: 2:00pm 3:00pm Recent FTC cases showed it will act against anyone imitating news sites or making false ad claims online. This session will help you review compliance and avoid federal/ state law enforcement actions. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Compliance Tom Cohn, Of Counsel, Venable LLP
(This Session is Open to Platinum and Diamond Pass Holders Only)

affiliates earning potential and in turn growing the merchants business. Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: Communication Rooshina Modi, Senior Manager, Online Marketing, Barnes & Noble (Twitter @rooshina) (Moderator) Dannielle Brantley, Senior Marketing Manager, LinkShare Corporation Sylvia Cintrn, Afffiliate Marketing, AREA203 DIGITAL (Twitter @sylviacintron) Stephanie Laughon, Account Executive, ShopAtHome. com (Twitter @stephlaughon)
(This Session is Open to Platinum and Diamond Pass Holders Only)

Stop Doing it Wrong

12 Out-Of-The-Box Affiliate Promotions

Session 6c Location: Emperors I Time: 2:00pm 3:00pm Consumers drowning in false claims & spam are wary. Quality brands hesitate to invest in affiliates. Panelists will engage in open discussion with insights on why it pays more to sell with integrity. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Integrity Kim Salvino, Head of Publishers, US (Twitter @kim_salvino) (Moderator) Liz Gazer, CEO/Consultant, Growthspurt Media (Twitter @lizgazer) Erik Hom, Sr. Director, Business Development, Nextag (Twitter @Route53) Eric Schwarzer, President, Allspun (Twitter @schwarzer)
(This Session is Open to Platinum and Diamond Pass Holders Only)

Session 7a Location: Augustus I Time: 3:30pm 4:30pm Inspire affiliate loyalty with unique, out-of-the-box affiliate bonus campaigns. Discuss the development, implementation, and analysis of these promotions! Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: Promotional Lindsey Savoie, Merchant Development Manager, (Moderator) Jamie Reardon, Digital Marketing, LifeLock Jared Saunders, Affiliate Program Manager, Jenson USA (Twitter @TurboJared) Missy Ward, Co-Founder, Affiliate Summit, Inc. (Twitter @missyward)
(This Session is Open to Platinum and Diamond Pass Holders Only)

Digital Curation: What it Means to Affiliates The Importance of Effective Communication Flow

Session 6d Location: Emperors II Time: 2:00pm 3:00pm Merchants will learn the art of communicating and building strong relationships with publishers, to maximize the

Session 7b Location: Augustus V Time: 3:30pm 4:30pm As consumers of content online, we know that there is simply too much of it. How do we know were reading the best information? Thats the role of a curator, and many of us are curators already.


Issue 17 January 2012

Experience level: Beginner Target audience: Affiliates/Publishers Niche/vertical: Content Scott Jangro, President, MechMedia, Inc. (Twitter @jangro)
(This Session is Open to Platinum and Diamond Pass Holders Only)

Ask the Experts Roundtable Discussions

Location: Neopolitan Ballroom III, IV Time: 5:00pm 6:00pm Ask the Experts Roundtable Discussions will be an opportunity for merchants, networks and affiliates to ask questions about various specialties and issues. Hand picked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session. AdWords Triage & Treatment PPC Emergency Room Miles Olson, President, Hoot Interactive Are You FTC Compliant? Bill Rothbard, Attorney, Law Offices of William I. Rothbard How Students Will Change Affiliate Marketing Merianna Neely, Teacher Affiliate, (Twitter @meriannaneely) Leverage Social Media to Explode Dating Niches Heather Havenwood, Owner, Only Date Younger Making Money as a Software Affiliate Cristian Miculi, Affiliate Network Coordinator, Avangate (Twitter @affiliatedoc) Rehab 12 Steps to a Better Program Karen Garcia, CEO, GTO Management (Twitter @karengarcia) The Untapped Small Business Affiliate Opportunity Don Campbell, President, Expand2Web (Twitter @doncampbell) Writing Off SEO Before Its Dead? Emily Leach, SEO Strategist, SEO Strategy Group (Twitter @emilyleach)
(This Session is Open to All Pass Holders)

Affiliate Marketings Role in Media Plans

Session 7c Location: Emperors I Time: 3:30pm 4:30pm A panel discussion on where Affiliate Marketing fits in most Media Plans. Well discuss perception versus reality in regards to value and accountability when compared to other marketing and metrics. Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: Online media Paul Schroader, President, PS Web Solutions, Inc. (Twitter @pswebs) (Moderator) Brad Brewster, Creative Director, Bent Media (Twitter @BentMedia) Chris Kramer, Founding Partner, NetX (Twitter @ChrismKramer)
(This Session is Open to Platinum and Diamond Pass Holders Only)

Seven Secret Strategies for Enterpreneurial Success

Session 7d Location: Emperors II Time: 3:30pm 4:30pm Having built and sold two businesses and worked with 100s of entrepreneurs, Dush gives you the 7 key secrets to building successful sustainable businesses. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Strategy Dush Ramachandran, President, The Net Momentum Corp (Twitter @DushR)
(This Session is Open to Platinum and Diamond Pass Holders Only)

Affiliate Karaoke

Location: Neopolitan III-IV Time: 9:00pm Midnight Back by popular demand! Affiliate Karaoke is the ultimate stage that will give your amazing (or not so amazing) voice a chance to be heard. Channel your inner Astro or Susan Boyle and head on over for your chance at affiliate marketing stardom.
(This Event is Open to All Pass Holders)


Issue 17 January 2012

MaxBounty Presents The Affiliate Ball

Location: Crown Theater located at the Rio Time: 9.30pm Whenever Must have a party pass (available at the Meet Market) or an Affiliate Summit badge to get in. The Affiliate Ball provides legendary recording artists to perform as our guests network and blow off steam in the best atmosphere possible. A HUGE name artist will be performing this year with lots of surprise guests.

Eric Nagel, President, Eric Nagel & Associates, Inc (Twitter @ericnagel)
(This Session is Open to all Pass Holders)


Location: Registration Area Time: 8:00am 3:00pm

Blogger Room


Tuesday, January 10
Early Bird Whiteboarding

Location: Salerno Time: 9:00am 4:00pm The Bloggers Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Bloggers Lounge, where shell be acting as liaison between Affiliate Summit and the press and bloggers attending the show. Heather Smith, Blogger, Beautiful British Columbia (Twitter @heatherinbc)

Location: Emperors II Time: 8:00am 9:00am Are you an early bird? Nothing to do before breakfast? Want free coffee? Bring your sites to this open session and get advice on usability, SEO, conversions and revenue streams.


Issue 17 January 2012

Continental Breakfast

Does Your Affiliate Program Have the Juice?

Location: Milano Ballroom Time: 9:00am 10:00am

(Breakfast is Open to Platinum and Diamond Pass Holders with Breakfast Tickets Only)

Session 8a Location: Augustus I Time: 11:30am 12:30pm We will review programs randomly or by suggestions to identify strengths and weaknesses. Merchants will learn what affiliates are looking for and affiliates will learn how to find the right merchants. Experience level: Beginner Target audience: Affiliates/Publishers Niche/vertical: Merchant Reviews Greg Hoffman, President, Greg Hoffman Consulting (Twitter @akagorilla) (Moderator) Jeremy Palmer, President, Quit Your Day Job (Twitter @jeremypalmer) Wade Tonkin, Affiliate Manager, Fanatics LLC (Twitter @affile8warrior)
(This Session is Open to Platinum and Diamond Pass Holders Only)

Coffee Service

Location: Milano Ballroom Time: 10:00am 12:30pm and 2:00pm 6:00pm

Exhibit Hall

Location: Octavious Ballroom Time: 10:00am 4:00pm (Exhibitors may set up beginning at 9:00am.)

Pinnacle Awards & Keynote

Location: Augustus II, IV, VI Time: 10:00am 11:15am The sixth annual Affiliate Summit Pinnacle Awards will be presented prior to the keynote. These awards recognize exceptional performance in affiliate marketing. Sarah Beeskow, Sr. Manager of Merchant Development, Client Services Department, ShareASale (Twitter @sarah_bees) Eric (ET The Hip Hop Preacher) Thomas, Author, The Secret to Success (Twitter @Ericthomasbtc)
(This Session is Open to All Pass Holders)

Driving Inbound Calls from Mobile Search

Session 8b Location: Augustus V Time: 11:30am 12:30pm More than 15% of searches take place on mobile. Youre losing money if you arent driving calls from mobile search. A panel of mobile experts will cover how you can get in on the action and earn more. Experience level: Intermediate Target audience: Affiliates/Publishers, Merchants/Advertisers Niche/vertical: Mobile Jason Spievak, CEO, RingRevenue, Inc. (Twitter @ringrevenue) (Moderator) Eric Evans, Director, HyperTarget Marketing Eric Flottmann, Founder, MobileLeads Adam Viener, Chairman & Founder, IMWAVE, INC. (Twitter @AdamViener)
(This Session is Open to Platinum and Diamond Pass Holders Only)

Top Sponsor Meeting Room

Location: Sorrento Time: 10:00am 4:00pm The Top Sponsor Meeting Room is an area reserved for top sponsors to conduct meetings and get some work done. There will be tables, coffee and WiFi in the room. Admittance limited to Titanium, Diamond, Platinum, Gold, Silver and Bronze sponsors and their invited guests only.


Issue 17 January 2012

Partnering for Profits Joint Ventures Uncovered!

Affiliate Marketing in the Age of Social Media

Session 8c Location: Emperors I Time: 11:30am 12:30pm In todays market, its virtually impossible to be an expert at everything. Learn ways to partner with others and use the relationships you already have to free up your time and make more money. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Joint venture Beau Blackwell, Client Knowledge Guru, ClickBank (Twitter @beaublackwell)
(This Session is Open to Platinum and Diamond Pass Holders Only)

Session 9a Location: Augustus I Time: 2:00pm 3:00pm A few years ago, affiliate marketing was all about building a Web site or launching a blog and gaining readership. Today its all about Facebook, Google Plus, Twitter. What are the NEW best practices? Experience level: Beginner Target audience: Affiliates/Publishers Niche/vertical: Social media Dave Taylor, Blogger, Ask Dave (Twitter @DaveTaylor)
(This Session is Open to Platinum and Diamond Pass Holders Only)

How to Make B2sB Profitable

Advanced Affiliate Recruitment Strategies

Session 8d Location: Emperors II Time: 11:30am 12:30pm Strategies for lead generation, B2sB product promotion, messaging and customer outreach, plus top 10 things affiliates can do to earn in B2sB. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: B2B Gary Allen, Partner, FRWD (Twitter @garylsallen) (Moderator) George Hansen, Director of Sales, Digital River oneNetworkDirect Marty Marion, Affiliate Marketing Manager, Deluxe Corp (Twitter @MJMDeluxe) Sherry Tingley, Owner,
(This Session is Open to Platinum and Diamond Pass Holders Only)

Session 9b Location: Augustus V Time: 2:00pm 3:00pm Advanced techniques that Affiliate Managers can use to recruit affiliates into their program. Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: Recruitment Michael Nunez, CEO, (Twitter @MikeNunez)
(This Session is Open to Platinum and Diamond Pass Holders Only)

Go Mobile or Go Home!

Session 9c Location: Emperors I Time: 2:00pm 3:00pm 2012 is the year of mobile. From mobile apps to mobile sites to mobile advertising to QR codes to pay-per-call, there is a lot going on in mobile. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/Advertisers Niche/vertical: Mobile Marty M. Fahncke, President, FawnKey and Associates (Twitter @FawnKey) (Moderator)


Location: Milano Ballroom Time: 12:30pm 1:45pm

(Lunch is Open to Platinum and Diamond Pass Holders With Lunch Tickets Only)


Issue 17 January 2012

Don Batsford, Jr., Partner, 31 Media (Twitter @batsford) Ruth Ann Cooper, CEO/President, Mobile Zoom David Lewis, VP, Business Development, Majoobi (Twitter @thedavidlewis)
(This Session is Open to Platinum and Diamond Pass Holders Only)

Merchants/Advertisers Niche/vertical: Credit cards John Monarch, President, Monarch Holdings LLC (Twitter @papajohn56)
(This Session is Open to Platinum and Diamond Pass Holders Only)

How Credit Card Processing Impacts Conversion Rate

Session 9d Location: Emperors II Time: 2:00pm 3:00pm Your merchant processing might be holding back the true potential of your affiliate program. Learn how to increase conversions with better banking, fraud control, and small checkout tips. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliates/Publishers,

Closing Keynote

Location: Augustus II, IV, VI Time: 3:30pm 4:30pm Sarah Beeskow, Sr. Manager of Merchant Development, Client Services Department, ShareASale (Twitter @sarah_bees) Jeremy Schoemaker, President, ShoeMoney Capital (Twitter @shoemoney)
(This Session is Open to All Pass Holders)


Issue 17 January 2012

Jeremy Schoemaker
Jeremys skills have led him on a wild ride swinging from unemployment to an 8 figure income in only a few years. Jeremy Shoemoney Schoemaker is one of the most successful internet marketers of our time. He has proven his skills online in the PPC community, time and again in affiliate marketing, and is legendary for his $133,000 Google AdSense check. In 2007 Jeremy launched the AuctionAds advertising network and added more than 25,000 generated millions a month in revenue. Whether its his blog or any of his companies ShoeMoney has proven that he has the dedication, drive, and at times the audacity to get the job done.
Jeremy Schoemaker

affiliates in a mere 4 months of operation who


Issue 17 January 2012

Jon Spoelstra
Jon Spoelstras reputation as one of the most innovative and successful sports marketers is well earned. He has demonstrated this at every stop in his career: Mandalay Baseball Properties. As president and managing director of Mandalay Baseball Properties, LLC for eleven years, Jon created the most profitable minor league baseball teams ever. Mandalay owned/operated seven minor league teams. One of the teams, the Dayton Dragons, foreit sold out every ticket to every game during a season. The Dragons have now sold every ticket to every game for eleven straight seasons. 2011. It is a sequel to Marketing Outrageously New Jersey Nets. As president and COO of the Nets for three years, Jon dramatically increased ticket and sponsorship sales. During his tenure, the team set its all-time attendance record. Sellouts at Meadowlands Arena increased from zero to 25. Local sponsorship sales went up from $400,000 to $7,000,000. SRO Partners. Jon was founder and chairman of SRO Partners, a sports marketing consulting firm that works with teams in the NBA, NHL, MLB and teams in Japan and Spain. Portland Trail Blazers. In the 11 years with the Blazers as Senior VP/General Manager, Jon helped make the front office a model for all team sports. During his time there, there was never a game that wasnt sold out. He has written five books. His newest book, Marketing Outrageously Redux, How To Increase Your Revenues By Staggering Amounts, was released in February, which became a Wall Street Journal best-seller. Ice to the Eskimos, a general marketing book based on his sports marketing strategies, was published by HarperCollins in June, 1997. The book is a lively blueprint on how to take any product that isnt the best in its field and jump-start sales and profits. It became a top seller in Japan. Success Is Just One Wish Awaya motivational book on how anybody can develop a passion for their job and lifewas published by DelStar Books in June, 1999. Jons fiction book, Red Chaser, was published in December, 2009. Jon was the focus of what was perhaps the strangest trade in sports history. Portland was in need of a guard to fill a hole created by injury. The guard that the Blazers wanted was the starting point guard for Indiana Pacers. The compensation to the Pacers wasnt a player, but one week of Spoelstras time. Jon played a key role in the restructuring of the Pacers front office during that time frame. Jon was a judge at the Miss America contest in September, 2003.
Jon Spoelstra

set a record that had never been achieved be-


Issue 17 January 2012

Eric Thomas
YouTube sensation Eric Thomas has taken the attention of students, athletes, educators and corporate execs of all ages, interests, and backgrounds hostage with his energetic and heartfelt messages of hope, persistence, and moving beyond your circumstances. The Detroit natives understanding of the importance of education and the obstacles that hinder its pursuit remains unparalleled by colleagues in his field and enables him to connect with his audience on a more intimate level. Eric grew up in an environment that worked to challenge his educational and social beliefs and was forced to learn to cope and manage the stressors of life without Having followed the generational path of high school drop outs in his own family, Eric transitioned from being hopeless and homeless to being an iconic figure of the process of success and the determination it takes to obtain it. He has committed his life to speaking across the country to enlighten others of the importance of education, the access it provides, and the way to the American dream.
Eric Thomas

the guidance or counsel of his biological father.

Robert Adler is a link building individual from Baltimore, MD that has been in the affiliate space for about 6 years. He runs campaigns organically for CPA, CPS, and eCommerce.

Robert Adler

served as CTO at Performics, a leading affiliate marketing consultancy. Gary is also the former CEO of AdGooroo and served 30 of the worlds top 50 search agencies and major brand advertisers for whom he defined success metrics and extracted actionable findings from competitive search data.

Gary has developed market-leading technology and earned a reputation for excellence in technology development by building some of the industrys most effective media tools, including ConnectCommerce and i-Search, now part of DoubleClicks DART suite, and AdGooroos unique competitive intelligence tools: SEM Insight, Natural Rankings Monitoring and Trademark Monitoring. Among Garys leadership roles in eCommerce and online marketing, he

Gary Allen

Mike Allen founded in February 1999 and currently serves as President and Chief Executive Shopper. Designed to be everything you need to save money online, was a finalist for the LinkShare Golden Link Merchants Choice Award in 2005 and the LinkShare Golden Link Advertisers Choice Award in 2008. Mike received the Affiliate of the Year award at the 3rd Annual Affiliate Summit Pinnacle Awards in 2009. In addition, Shopping-Bargains was inducted into

Mike Allen


Issue 17 January 2012

the Mississippi BBBs Business Integrity Circle of Honor in 2007. Mike attends most affiliate marketing industry conferences and has presented at Affiliate Summit, BlogWorld and several affiliate network conferences. Mike has served on a variety of industry and business advisory boards and in 2010 was elected to a two-year term on the Commission Junction Publisher Advisory Board. He also blogs and periodically writes for various print publications.

as Director of Member Services and Broadcast Coordinator for the implementation of Michigans Amber Alert program. She holds a Bachelor degree in Interpersonal Communication and a Master degree in Organizational Communication from Michigan State University and studied Visual Communication in the United Kingdom and Ireland.

Tim Ash is author of the bestselling book Landing Page Optimization, and CEO of SiteTuners, a firm that specializes in improving website conversion rates through landing page diagnosis and redesign, conversion consulting, a/b-split and multivariate test plan creation, and client training/mentoring. Since 2002, SiteTuners has improved conversion rates for over 850 clients large and small, including Canon, Google, Expedia, CBS, Sony Music, Facebook, Nestle, Verizon Wireless, Texas Instruments, Cisco, and Coach. Tim is a highly-regarded keynote and conference presenter, and the chairperson of Conversion Conference the first worldwide conference series focused on improving online conversions. He has published hundreds of articles about website usability, best practices in landing page design, tactics to improve website conversion rates, and is the host of the Landing Page Optimization podcast on

Tim Ash

Beau is an Internet marketing jack-of-all-trades who has experience in nearly every facet of online marketing. He has an extensive background in affiliate marketing, ecommerce, SEO, PPC advertising, social media and more. He is currently the in-house Internet marketing expert and social media manager for ClickBank. His favorite part of the job is learning the latest ninja tricks and tools used by top Internet marketers and sharing them with others.

Beau Blackwell

Don has been a full time online marketer since 1999. For the past six years Don has been a principal with 31 Media, an online customer acquisition and consulting firm specializing in search, social and mobile marketing. 31 Media builds, maintains and grows marketing campaigns for companies ranging from fortune 500 firms to entrepreneurial start ups. Previously, Don was in business development at Commission Junction, a ValueClick company. Don was also the co-founder of AskFor, a shopping technology and data management start-up. Don received his Masters of Business Administration from Clarkson University and Bachelor of Science in Business Administration from Saint Michaels College.

Don Batsford, Jr

Hunter Boyle is the Senior Business Development Manager for AWeber, a leading email and social media service provider. As a multichannel content marketer and optimization strategist, Hunter brings 15 years of experience to his role leading AWebers affiliate and partnership initiatives. His track record of ROI gains for clients and brands includes a 575% email sales increase and affiliate program launch for 1800Hotels, and growing social media reach by 1,400% and lead-gen webinars by 185% for MarketingExperiments. With a dual background in journalism and marketing, his work as an editor, speaker and trainer has helped thousands of marketers optimize their own efforts.

Hunter Boyle

Sarah Beeskow is the Sr. Manager of Merchant Development for ShareASale.coms Client Services Department. She joined ShareASale in 2005 and is responsible for providing strategic guidance and educational resources to Merchant partners that can be used to optimize and grow their affiliate program. Prior to joining ShareASale Sarah spent seven years at the Michigan Association of Broadcasters

Sarah Beeskow

Dannielle Brantley has over 10 years of experience in the internet and performance-based marketing industry. In her previous position as National Promotions Manager at Own Your Power Communications, Miss Brantley managed a team of 5 volunteers and creating geo-targeted campaigns to increase event attendance for OYP events and seminars. Dannielle was responsible for increasing the awareness of each companys events and seminars and letting people know we exist. In her current role as Senior Marketing Manager, she oversees the day-to-day management of the Lead Gen business and is responsible for devising digital marketing strategies that will generate leads and ultimately, revenue, for top online advertisers within, but not limited to, the following verticals: Financial Services, Insurance, Education, Home Improvement & Legal. Dannielle has been an integral part of the adoption and growth of the Pay-Per-Call channel within the LinkShare Network and has realized an average MOM revenue growth of 67% for that channel in 2010. Miss Brantley has a BS in Business Psychology from Polytechnic University

Dannielle Brantley


Issue 17 January 2012

and an MBA in Media Management from the Metropolitan College of NY. She is MRA Certified in Market Research and is currently working towards a Digital Certificate in Marketing from the New York University Continuing Education Program.

Brad founded Bent Media, an interactive media boutique, in 1992. He has developed interactive user experiences for some of the most well-known and well-loved brands in the world. He involves himself in all aspects of e-commerce, online brand identity, web development and online media. Some of the brands Brad works with include: Lands End, Tabasco, Oreck, Smoothie King and Zatarains.

Brad Brewster

Prior to founding Expand2Web in January 2008, Don was a Technology Evangelist for Microsoft, where he helped partners adopt new Microsoft technologies and presented to C-Level executives at Fortune 500 companies. Don was also a Group Program Manager at Interwoven, where he built a $5M product line and was a key early employee. Interwoven grew to 1,000 employees and went IPO in 2000. Don lives in the heart of Silicon Valley San Jose California with is lovely wife and two daughters.

Mike has been in the online advertising industry since the late 1990s, working with the biggest companies in adserving and digital media, including DoubleClick and ADTECH. He co-hosts a few podcasts and loves networking. Hes currently building a consulting and performance marketing business.

Mike Buechele

John Chow, a damn fine person, friend of the community, Ultimate Fighting Championship contestant, member of the Save the Whales Foundation, the man who controls the black market on baby seal pelts and member of the probably yo daddy foundation.

John Chow

Don Campbell is President of Expand2Web, which provides tools and training to help businesses succeed online.

Don Campbell

Originally from San Juan, Puerto Rico, Sylvia is a seasoned marketing professional with over 15 years experience. She has proven competencies in managing complex teams and formulating long-term strategic account plans for business-to business, business-to-consumer and nonprofit organizations. She currently oversees the Affiliate

Sylvia Cintrn


Issue 17 January 2012

team at AREA203 Digital, leading them to more effective marketing projects and positioning the agencys affiliate team as one of the top performing affiliate management teams nationwide.

Daniel M. Clark is a podcast production consultant and the founder of QAQN, a collection of informative and entertaining podcasts. A resident of the internet since 1992, he either is or has been: a t-shirt designer, an art reviewer, a system administrator, a video game designer and programmer, a blogger, an affiliate marketer, a podcaster, a space cowboy, and a gangster of love. He has, in fact, gotten his lovin on the run. Mostly what Daniel is right now is a work-at-home dad, raising two kids, ages 6 and 3 with his wife, Angela. Daniel has written articles for FeedFront magazine and He publishes a variety of podcasts at, including Inside Internet Marketing, his most frequently downloaded show. Daniels first Affiliate Summit was East 2006 and he has been a speaker at four Summits since 2008.

Daniel M. Clark

his 17-year tenure at FTC, where he was Regional Director and Assistant Regional Director for the Northeast Region, legal advisor to the Director of the Bureau of Consumer Protection and a litigator in the Division of Marketing Practices. As FTC Northeast Regional Director, Mr. Cohn supervised all professional and support staff and led multiagency enforcement efforts against anticompetitive, unfair and/or deceptive practices. Mr. Cohn is a graduate of Yale College and Boston University School of Law.

Bruce Clay is a professional search engine optimization international consultant, speaker and instructor. He was interviewed by Wired magazine in its 2004 feature The Complete Guide to Googlemania! and cited by USA Today in its article Gunning for search engines from August 20, 2003. He was selected as the search engine optimization expert by NHK World TV in their 1-hour award winning special Googles Deep Impact, translated and distributed internationally. His website is referenced to by NARA ALIC Users Guide to the Internet at The National Archives as resource for Web Site Promotion Tactics and Tools. Clay is the CEO of the search engine marketing firm Bruce Clay, Inc. which he founded in 1996. He is active with industry organizations such as: SEMPO as a 2009 seated Board of Directors member, IMC USA, Web Analytics Association, American Marketing Association, IIMA International Internet Marketing Association and the California Chamber of Commerce.

Bruce Clay

Shawn Collins has been an affiliate marketer since 1997 with a number of active affiliate projects, and a decade of affiliate management under his belt. He is a Cofounder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry and Co-Editor-in-Chief of FeedFront Magazine. He authored the book Successful Affiliate Marketing for Merchants, and was an editor and contributor to Internet Marketing from the Real Experts. Also, he publishes the annual AffStat affiliate marketing benchmark reports. Shawn blogs daily on affiliate marketing at Affiliate Tip and co-hosts the weekly Affiliate Thing podcast on Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal.

Shawn Collins

Ruth is a serial entrepreneur with extensive start-up experience. Cooper has more than 18 years of experience in business development, channel sales and general management roles with companies in the wireless and software communications industry. Prior to launching Mobile Zoom, As Vice President at Single Touch Interactive, worldwide leader in mobile messaging and mobile dial codes servicing the likes of Wal-Mart, Kohls, Hy-Vee, MTV, and Cover girl. Prior to her tenure at STI, she was Director of Channel Marketing for SEVEN Networks, white label email provider for OEMs and deployed across wireless carriers worldwide. Ruth has built three successful start-ups from the ground up.

Ruth Ann Cooper

Tom Cohn, of counsel in Venables NY office, advises clients on compliance with FTC and state consumer regulations and industry self-regulation programs, and represents clients during investigations and enforcement actions. His clients include a variety of online and offline advertisers and marketers, and his practice covers all federal and state consumer protection and privacy laws and regulations. Mr. Cohn draws on experience gained during

Thomas A. Cohn

A recognizable veteran, Todd Crawford brings to Impact Radius a passion for performance advertising and a commitment to its growth. As a co-founder, he evangelizes the opportunities presented by a multi-channel approach to the performance model. Prior to Impact Radius, he served as vice president of sales and business development for Digital Rivers affiliate network, oneNetworkDirect. Todd also contributed to the founding team at Commission Junction in

Todd Crawford


Issue 17 January 2012

1998 and led its business and sales development efforts as vice president for more than seven years. In 2007, Todd won the Affiliate Marketing Legend Award at the Affiliate Summit Pinnacle Awards in Las Vegas. He holds a bachelor of arts at the University of Minnesota, Twin-Cities.

Born in Bulgaria, Angel Djambazov has spent his professional career in the fields of journalism and online marketing. In his journalistic career he worked as an editor on several newspapers and was the founding Editor-in-Chief of Wyoming Homes and Living Magazine. Later his career path led to online marketing where while working at OnlineShoes he earned the Affiliate Manager of the Year (2006) award at the Affiliate Summit, and In-house Manager of the Year (2006) award by ABestWeb. In 2007 Angel started Custom Tailored Marketing and became the OPM for Jones Soda for which he won his second Affiliate Manger of the Year (2009) award at Affiliate Summit. Angel also is the lead evangelist for which was awarded Best Affiliate Tool (2007 & 2008) award by ABestWeb. In 2010 he won his third Pinnacle Award from Affiliate Summit for Affiliate Marketing Advocate of the Year. He also is the Managing Editor for

Angel Djambazov

viding Affiliate Marketing Tracking & Management Software (MyAffiliateProgram), Outsourced Affiliate Program Management (Team Affiliate), Email Marketing Software (Extractor Pro, Optin Pro), and the Affiliate Network (Kolimbo). After selling Kowabunga in 2005 and completing a 3 year employment agreement with the acquiring company, Todd started his new consulting and media firm, PerformStreet Media, where he helps companies leverage his years of experience growing his internet businesses, with high level, profitable internet marketing strategies and guidance. Todds current projects include, AffiliateMarketingPlan. com, and a number of B2B projects dedicated to teaching internet marketers best practices and strategies in: Affiliate Marketing, Search Engine Marketing, Email Marketing, Membership Sites, and Blogging for passion & profit.

Eric Evans has nearly a decade of experience working in each of the 8 arms of online marketing PPC, SEO, Web Design, Social Media, Mobile, Directory Listings, Analytics and Call Tracking, Web Video, and Application Development.

Eric Evans

Marty M. Fahncke has been successfully executing multichannel direct response marketing campaign for nearly 25 years. Marty brings a unique and proven track record of success to his audiences and clients. Having been involved in marketing campaigns that have generated over one BILLION dollars in sales, Marty has seen what works and what doesnt. As President of FawnKey & Associates, a consulting and project management firm, Marty has generated hundreds of millions of dollars in revenue for his clients using direct response television, the telephone, and the internet. As a Professional Speaker, Marty presents to audiences across the country on topics related to internet marketing, personal branding, social media, affiliate marketing, direct response television and more. Read more about Marty M. Fahncke at the blog My Perspective, which can be found at

Marty Fahncke

Trisha is the Client Services Manager with For Me To Coupon, an automated affiliate coupon feed, assisting clients, managing a variety of projects, and running social media. Trisha began as an in-house affiliate manager in 2006, grew their affiliate program exponentially, and moved on to the life of an outsourced program manager at industry-leading firms managing a variety of affiliate programs. Trisha co-hosts a podcast on the network, Affiliate Marketing Fanatics, with Mike Buechele. She has spoken at essential conferences such as Affiliate Summit, Social Media Marketing Summit, and Affiliate Convention. She blogs about her adventures in social media and affiliate marketing at, and periodically contributes articles for FeedFront Magazine.

Trisha Lyn Fawver

Ian Fernando is an influential blogger and affiliate marketer. His views and insights have been seen all over the Internet as he provides useful tools and tips on online marketing, affiliate marketing, blogging, and related topics. His blog,, is geared to providing substantive advice to the up and coming online entrepreneur. Ian is an aggressive Internet marketer. He has utilize the power of the internet to become an influential and respected blogger and affiliate marketer. Ian is an out of the box thinker and is an example of a successful entrepreneur that has made and continuous to make money online.

Ian Fernando

Todd Farmer, an internet marketing veteran, started his first internet company, Kowabunga! Marketing, in 1996, pro-

Todd Farmer

Eric Flottmann has been generating leads on the Internet since 2004. During that time he has been a media buyer, business developer, systems architect, business intelligence director and operations officer. Most recently, he is one of the founders of; a mobile

Eric Flottmann


Issue 17 January 2012

Growthspurt Media, an agency specializing in Affiliate Marketing and offering a range of marketing & media services to clients in search of targeted brand, traffic & revenue growth online. In the business since 04, Liz has been nominated for industry awards including Best Affiliate Manager, Best New OPM & Most Improved Affiliate program for a health/wellness merchant whose non-performing program she rebuilt to experience exponential year-overyear growth. Passionate about education & advocacy as the industry continues to evolve, Liz has contributed to content at, written for trade publications like FeedFront magazine & appeared on internet talk shows like Internet Marketing LIVE on and on WebMaster Radio. Liz leads the Toronto Affiliate Summit community, hosting monthly meetings that bring advertisers, publishers & agencies together for networking & discussion. For more info visit

affiliate network that specializes in generating short form data leads and inbound phone calls for advertisers in several verticals.

Karen Garcia is a co-founder and CEO at GTO Management, an outsourced affiliate program management company. Karen has twelve years of experience in e-commerce and marketing beginning in 1999 with the development and management of the affiliate program for Sharis Berries as well as their e-mail and print advertisement channels and SEO and SEM campaigns. Karen has consulted on and profitably managed dozens of affiliate programs on many different network platforms ranging from large national brands such as National Geographic and MediFast to niche merchants like and as well as the conference, Blog World Expo. In 2009, she was nominated for an Affiliate Summit Pinnacle Award for Affiliate Marketing Advocate and the GTO-managed program was nominated for Exceptional Merchant against industry heavyweights Amazon and eBay. She was awarded the 2009 ShareASale Pay It Forward Award for Industry Advocate for her work on the Advertising Tax issue.

Karen Garcia

Scott Ginsberg manages all facets of publisher development including overseeing the recruitment of new publishers to optimizing with the top publishers in the Commission Junction network. Scott joined Commission Junction right after the merger with BeFree in 2004 and has been responsible for strategically growing relationships both on the publisher and advertiser side of the business. Prior to Commission Junction, Scott was a Strategic Account Manager at Yahoo and previously worked at Carat Interactive as a Media Planner. He has his bachelors degree from the University of Massachusetts with a focus on Marketing.

Scott Ginsberg

Liz Gazer

Liz Gazer is an Affiliate Management Consultant with

Robert is the founder of Acceleration Partners. He is a serial entrepreneur and customer acquisition specialist with an exceptional track record of growing revenue and profits for early to mid-stage consumer product and services companies. He has an extensive background in affiliate marketing, strategy, and business development with an emphasis on company formation, financing, and revenue growth. He has helped launch, manage or audit more than 15 affiliate programs and his company manages more than $20m in annual affiliate program revenue. Experienced in taking new ideas from concept to execution, Robert has served as an adviser and consultant to numerous early and growth-stage businesses, many of which have ranked on the Inc 5000s list of fastest growing companies. Robert serves on the Board of Directors of Big Brothers Big Sisters Massachusetts Bay, the Big Brother Big Sister Foundation, and the Boston chapter of EO (Entrepreneurs Organization).

Robert Glazer

Issue 17 January 2012

Michael Gray has worked in the internet world since 1998, when he became Webmaster for a major retailer in New York. He developed their website strategy and grew their online sales from $100,000 to over $25 million in annual website sales. Michael then moved into affiliate marketing and started his own consulting firm. Michael has worked with many businesses to develop and implement their Social Media Strategy. He also specializes in blog development and Search Engine Optimizations for businesses of all sizes. Michael has been a speaker at Search Engine Strategies, PubCon, SEOClass and SMX. He is also moderator at Sphinn and Webmaster World. Michael is President of Atlas Web Service, located in Long Island, New York.

Michael Gray

George Hansen joined Digital River in 2006 as a Business Manager for oneNetworkDirect, where he has currently excelled to the role of Director of Sales and Business Development. His role has been to grow oneNetworkDirect through product innovation, affiliate recruitment, and expanding merchant relationships. George is a seasoned technology sales executive with over 15 years of experience, selling across the some of the most recognized brands in the world, including Microsoft, IBM, Intel, AMD, and Seagate among others. Mr. Hansen has successfully led several technology sales teams, and earned such esteemed awards including Intel marketing company of the year.

George Hansen

Steve Hall has done time in media, account management and new business at, among others, Leo Burnett, Starcom/ Mediavest, BlackSheep Marketing, and Bozell, where he managed marketing budgets for both consumer and business-tobusiness clients including Reebok, Sperry Topsider, Monster. com, Tyco, Marriott Hotels and Marshmallow Fluff. Steve has written about and spoken for industry associations on topics such as the advertisings role in consumer-controlled media, the integration of public relations and advertising, the future convergence of media, the rise of social media and the decline of traditional media. Along with publishing Adrants, Steve co-founded MarketingVOX, an online marketing publication and, in early 2007, founded the advertising social networking site, AdGabber. Additionally, Steve published and edited the Yahoo! Scene blog and currently contributes a column about advertising to Playboys The Smoking Jacket.

Steve Hall

Heather Ann, has fast become regarded as an entrepreneurial online marketing success authority. She has been a part of the online marketing Wild West since 1999. In 2006 she started, developed an online information marketing publishing company from ground zero to over 1 million in sales in less than 12 months. No list No product; she molded the expert into a guru with affiliate relationships. She has been named by a few as the Icon Creator. She has hosted teleseminars with many top online thought leaders such as Tom Antion, Perry Belcher, Tony Blake, David Lakhani. She is currently the author of many self-help dating and relationship products such as Dating Up, Only Date Younger and her coming soon is Tease Texting. She enjoys helping info marketers create successful Affiliate Marketing & JVs specifically in the dating &real estate niches. Heather Ann is smart, sexy, savvy and now stepping out to help others find their way through the wild west online.

Heather Havenwood

Peter joined before the company launched their first product in 2009. As the first affiliate tracking software on the cloud, he worked with twin brothers Lucas and Lee Brown to build a brand, reputation, and platform that quickly became a new industry standard for affiliate tracking software. In less than two years HasOffers soared to more than 8,000 accounts, tracking more than $350 million per year in affiliate payouts. In 2011, Peter led the marketing launch of, the worlds first unbiased tracking platform for mobile app installs. With more than six years of experience in online marketing, Peter has a skilled knowledge of SEO, Display Advertising, PPC, CRO, Retargeting, Social Ads, Social Marketing, PR, Email Marketing, Design and Usability. As CMO at HasOffers, he overseas customer acquisition and retention, partnership development, content creation, web design and brand development. Follow him on twitter: @peterhamilton

Peter Hamilton

Michael is an online marketing leader with extensive experience managing multi-channel marketing programs and strategic partnerships. Michael currently oversees online acquisitions and lead generation efforts for Citis Consumer Businesses across affiliate marketing and partnerships. He has been with Citi since 2007 and has worked in the digital marketing space for more than 10 yearswith a diverse background in various industries including publishing, automotive and hospitality. Michael holds a B.S. in Marketing from St. Francis College and an M.S. in Marketing from New York University.

Michael Herrera

Greg Hoffman (@akagorilla) is President of, an affiliate management agency with merchants in ShareASale, Commission Junction and Buy.

Greg Hoffman


Issue 17 January 2012

at. GHC was voted OPM of the Year 2010 by members of He is creator and co-host of the Affiliate Juice Podcast and the Affiliate Voices Podcast, both on GeekCast.FM. He is also the author of the free ebook, Affiliate Management for Ma, Pa and the Corporate Clueless. His Marketing Gorilla blog serves as the affiliate resource center for all GHC merchants and affiliates. Greg has moderated 2 previous panels at Affiliate Summit and has contributed to FeedFront Magazine.

Ten+ years ago Rae started a small website about her son and his medical condition that became one of the first international support groups and largest website in general on the topic. It earned national media coverage and helped further medical research in the field. Investigating ways to support that site, she found affiliate marketing and became one of the most well known voices in the affiliate landscape and organic search engine optimization. Today, her current area of research is site auditing and advanced organic link development techniques relating to all of the major engines. Ms. Hoffman-Dolan is Founder and Chief Executive Officer of Sugarrae, Inc. Rae is a regular speaker at the PubCon conferences and a former moderator for the WebmasterWorld forums. Additionally, Rae is a regular columnist at Search Engine Land and has also spoken at various industry conferences such as Search Engine Strategies and SMX. Rae was recently listed in the Invesp Top 100 Most Influential Online Marketers of 2008 and 2009 and was listed in the 50 Most Influential People In Blogging 2010 by Income Diary. Known widely in the online marketing community as Sugarrae, she is also the author of the often controversial Sugarrae blog and Co-Founder and Co-Owner of website publisher MFE Interactive and the Co-Owner and SVP of Marketing for Speedy Incorporation Service.

Rae Hoffman-Dolan

With over 15 years of experience in retail and online marketing, Erik has a long history in online partner referral marketing both as an affiliate and as a merchant. Erik has worked for online start-ups such as and Ticketweb as well as large traditional brands such as Williams-Sonoma, Gap, and Ticketmaster. Erik specializes in helping create external partnerships that supplement and complement a companys core business. A graduate of Chicagos Booth School of Business and Carnegie Mellon, Eriks background spans from investment banking to strategic consulting to ice cream. An entrepreneur at heart, Erik is the proud owner of Ben & Jerrys franchises in the San Francisco Bay Area. Erik lives the Steve Jobs mantra: Stay Hungry. Stay Foolish. Currently, Erik runs Business Development for Nextag, the leading online Shopping Comparison Platform.

Erik Hom

Kenny Hyder has been helping businesses with their online and SEO strategies since 2004. Originally starting as an in-house SEO, Kenny eventually branched out to start his own internet marketing business. His first business was eventually bought out by a much larger internet marketing firm. Today he runs Hyder Media, servicing clients in the areas of: SEO, social media & ORM. His experience has led him to work with some of the largest brands online, including several Fortune 500 companies helping them with their search marketing strategies. Kenny is also a speaker at some of the largest internet marketing conferences including: Pubcon, SMX, Blogworld, Affiliate Summit, & DMA.

Kenny Hyder

Carl Holmquist, Founder & CEO, brings over 10 years of entrepreneurial telecom & software leadership experience to Freespee. He has gathered a team and raised venture capital funding for the company that has almost singlehandedly transformed the European performance advertising industry by establishing phone calls as a strategic currency to increase competitive edge and revenue growth. With his telecom background and the team with strong affiliate, mobile and local advertising experience, Freespee now leads the way in convergence of telecom, media and advertising industries. Carl holds a Master of Science degree from the Institute of Technology in Linkping, Sweden, and Institute Polytechnique de Grenoble, France.

Carl Holmquist

Scott Jangro is the president and co-founder of MechMedia, Inc., a firm specializing in performance and search engine marketing since 2004. MechMedia focuses primarily on niche, retail, community websites, leveraging technology and new media to provide a valuable experience to website visitors. MechMedia is also the provider of the publishing platform. Prior to MechMedia, Scott served as a Director of Product Management at Be Free, Inc. and later Commission Junction, both divisions of ValueClick, Inc. from 1999 to 2004. Scott is active and vocal member of the affiliate marketing community through his blogging, writing and advocacy efforts. He is also on the Performance Marketing Association board of directors. Scott has been honored with multiple industry awards including the Affiliate Summit Affiliate Marketing Legend Award, the Best Blogger Pinnacle Award, as well as awards from ShareASale and Linkshare.

Scott Jangro


Issue 17 January 2012

Tim Kerber is CEO of MemberGate Solutions, Inc and is an expert concerning membership web sites. Membergate. coms software powers thousands of sites. Tim also runs the very popular site dedicated to the topic. A highly sought after consultant and speaker, Tim has the unique behind the scenes access to see exactly what is and isnt working for the thousands of sites running on MemberGate.

Timothy Kerber

Gary Kibel is a partner with the law firm of Davis & Gilbert LLP. He practices in the areas of New Media, Advertising/Marketing and IP law. Gary regularly counsels clients with respect to issues such as interactive advertising, search marketing, affiliate marketing, enterprise technology implementations, behavioral advertising, privacy and security, gaming, content licensing, wireless services and entertainment, joint ventures, copyrights, trademarks, corporate matters and laws affecting the Internet. Davis & Gilbert is widely regarded as the premier law firm in the U.S. representing advertising, marketing and promotions agencies, from specialized shops to the largest advertising holding companies in the world, and also represents prominent technology and entertainment companies, marketers, and advertising trade associations. Prior to becoming an attorney, Gary was an Information Systems Analyst with Merrill Lynch.

Gary Kibel

Carolyn Tang Kmet, a.k.a. CTanK, is the Director of Affiliate Marketing for Groupon, a Web site that features a daily deal on the best stuff to do, see, eat, and buy in more than 500 markets worldwide. In this role, she was honored with the Affiliate Summit Pinnacle Award for Affiliate Manager of the Year 2010, and the New Advertiser of the Year 2011 award from Commission Junction. Prior to joining Groupon, Kmet led the client services team at, an award-winning affiliate network. Kmet has also managed affiliate programs at Orbitz, and She is an adjunct lecturer at the Loyola University of Chicago, where she teaches both undergraduate and MBA level e-marketing courses. Kmet earned a MBA from Loyola University Chicago, a MSJ in Journalism from Northwestern University and a Bachelor of Arts degree from University of California, Berkeley.

Carolyn Tang Kmet

New York City. He oversees the Media side of Netx which includes Affiliate, Search, Display, Social Marketing, Partnerships, and Analytics. He is Google and Yahoo Certified. Hes been in the online marketing space since 1998, having worked on more than 30 blue chip clients including The New York Times, American Express, Scholastic, Financial Times, Encyclopedia Britannica, Shockwave, Wine Enthusiast, Thomson Publishing and ESPN.

Chris is Co-Founder and Managing Partner of Netx, a leading performance based advertising agency based in

Chris Kramer

Originally from Madison, Wisconsin, Stephanie is an avid Badgers and Packers fan! She left Wisconsin to attend the University of Colorado at Boulder, where she attained a double degree in Psychology and Advertising. Stephanie Laughon has been with for over 2 years, and is currently an Account Executive. Stephanie works on campaign optimization with her new programs, always looking for new and innovative ways to grow her merchants sales and acquire new customers. She has implemented successful campaigns for both large and small programs, as continues to offer new media channels to advertise for all types of merchants. These positive ROIs can also be attributed to open communication between Stephanie and her program managers. Communication is vital in such a dynamic industry. Fostering these client relationships leads to greater opportunity and new partnerships.

Stephanie Laughon


Issue 17 January 2012

For more than a decade now, Emily Leach has been a pioneering force behind the top website rankings of microbusinesses and solo-preneurs in the country through both her capacities as president of her own SEO companies and as a much sought-after trainer and speaker. Her secret to success is making life count, her passion for Search Marketing and inspiring people to dream. Emily found her dynamic passion for search marketing in 2001 and has been developing relationships between business owners and their online marketing strategy ever since through public speaking, search marketing education classes, SEO consulting. She has learned over the years to always be authentic, audiences love her energy and passion for life and search marketing she brings to the industry that is rarely seen. In 2010 Emily was invited to speak from the TEDxABQ stage on the controversial topic of being genetically unemployable, inspiring people to dream and be willing to make the leap.

Emily Leach

sought-after speaker, James has presented at Commission Junction University, Affiliate Summit, The System Seminar, Digital River Lab, and more. He is also the host and creator of both The Affiliate Buzz (the 1st and longest running Affiliate Industry Podcast) and Coffee Talk, a series of interviews with Industry Experts. James relies on outsourcing for the creation of his websites, graphics, articles, podcasts, and video in order to streamline his business, enabling him to break away from the daily grind. He credits this autopilot for the success and freedom he now enjoys. His latest project, the Affiliate Marketers SUPER BootCamp, is a collection of recorded lessons, hours of audio, scheduled online events-such as live Q&A sessionsand a vibrant 24/7 members only forum.

David Lewis was an affiliate publisher for a decade and now is venturing to enable stores and publishers to go mobile in minutes.

David Lewis Joanna Lord

Joanna Lord is the Director of Customer Acquisition at, a leading SEO software company out of Seattle, WA. While she currently heads up SEOmozs paid search, affiliate, and acquisition marketing efforts, she is also a well-known social media enthusiast and frequent conference speaker. Her diverse experience in data analysis, paid search marketing, search engine optimization and content creation enables her to provide tactical acquisition strategies that work.

Michael Martin is the Senior SEO Strategist at Covario and Owner of Mobile Martin based out of San Diego California. Michael graduated from UMass Dartmouth with a Computer Engineering degree and a minor in German plus attaining a PMP certification from the Project Management Institute. In his 10+ years of Internet Marketing experience he has project managed & overseen the online marketing improvements for BlackBerry, Dell, T-Mobile, Samsung, IBM, SC Johnson, IGN as well mobile marketing news at Mobile Martin Michael Martin teaches the credited SEO course at San Diego State University & previously spoken at Affiliate Summit West, Affiliate Summit East, SMX Advanced, SMX East, SMX West, SES New York, SES Chicago, SES San Diego, WordCamp LA, several PubCons, and the PMI Project Management Institute Annual Conference.

Michael Martin

Marty brings a seasoned perspective to the Deluxe team supported by years of industry leadership in eCommerce management, web development, and online marketing. Martys affiliate successes date back to his management role at Desktop Labels in 1999. Marty joined Deluxe in 2010 and has been actively engaged with all Deluxe affiliate programs. When not optimizing on emerging online strategies, Marty enjoys playing the piano, spending time with his wife and walking his dog Mel.

Marty Marion

Tricia Meyer is the owner of Sunshine Rewards, Helping Moms Connect, and other niche sites. She frequently speaks and writes about affiliate marketing topics such as monetizing blogs, affiliate and affiliate manager relationships, and the basics of affiliate marketing. She is a member of the Affiliate Summit Advisory Board, is a Feature Writer for Money Minded Moms, and is an Associate Member of the Performance Marketing Association.

Tricia Meyer

Recognized as a leading expert in affiliate training, James is President of Net Guides Publishing Inc. and author of the top selling Affiliate Marketers Handbook. A

James Martell

Cristian has been involved in the IT&C industry since 2005. First, for 3 years as editor at IDG Publishing Group, one of the leading technology media, events and research companies. In 2008, he joined Avangate and has since focused on the software niche. As Avangates Affiliate Network Coordinator, Cristian acts as the marriage maker between software merchants and affiliates, helping them

Cristian Miculi

Issue 17 January 2012

generate more sales through the Avangate Affiliate Network. In this role, he provides custom advice and handson support for affiliate programs and campaigns. In his spare time, Cristian enjoys traveling and playing the piano.

Rooshina Modi, MBA, is a Senior Manager, Internet Marketing at Barnes & Noble since 2010. Prior to joining Barnes & Noble, Rooshina has over 6+ years of experience in the internet and performance-based marketing industry, working at 1800Flowers handling, Display, SEM, Affiliate, & CSE programs for the team. She played a pivotal role in implementing and executing, Facebook Shop integration, making 1800Flowers the First-Ever retailer to have this function for their FANs in the Facebook history. In her current role, she oversees the day-to-day management of the Affiliate Program, CSE & partnership development, leading a team and responsible for driving initiatives and strategies that drive top line revenue, brand awareness, and efficiency for the Rooshina has earned her BSC in Computer Sciences and MBA in Marketing from Adelphi University, NY. Her area of professional interest is all things Digital & Internet Marketing. During her free time, she loves to travel & do photography.

Rooshina Modi

Eric is a programmer-turned-affiliate marketer, specializing in PPC and SEO. Hes been in the affiliate industry since 2005, and a full-time affiliate since 2008. Eric was a finalist for the Affiliate Summit Pinnacle Awards Affiliate of the Year in 2010 and won the Best Blogger Pinnacle Award in 2011.

Eric Nagel

The relationship between schools and the marketing industry is intriguing. Schools fall for bad marketing and stuck with it until is past obsolete. Schools provide insight into the next generation of marketing that marketers would love to get their hands on, so why hasnt a relationship formed before now? Thats where I come in. Im a blogger, a podcaster, a seminarian, and a teacher without a classroom. Im always interested in challenging conversations and engaging questions about teaching, marketing and how the two can come together. Follow me on Twitter @MeriannaNeely or read more at and

Merianna Neely

John Monarch is a Conversion Scientist. After graduating with his degree in Physics and Computer Science, he realized academia was not for him and made his way into Internet marketing. Since then, he has played several roles, from affiliate to affiliate manager to consultant to merchant/advertiser.

John Monarch

Murray Newlands is an industry-leading digital marketing advisor with a strong track record of success. He works with companies and individuals in developing and executing complete digital marketing strategies, including listening (social media monitoring tools), content marketing (Facebook, Twitter, LinkedIn, blogging and more) and outreach programs.

Murray Newlands

Jennifer brings over 15 years of online business and marketing experience. She has helped dozens of clients grow their online business using tools such as affiliate marketing, email marketing and website usability. She has shown proven success by increasing site conversion rates up to 4 percentage points and doubling online revenue. Before starting ebove & beyond, Jennifer was responsible for building Palm Beach Jewelrys online business from the ground up. Under her direction, the website grew at an amazing rate boasting strong traffic numbers and record sales. Prior to working at Palm Beach Jewelry, Jennifer served as the Partnership Development Manager for Amazon.coms UK division, Amazon. She headed up their strategic partnership program and brought in top accounts such as Virgin, BBC and Disney. She exceeded the annual program goal and was presented with Amazons prestigious Door Desk Award. Jennifer holds a BA degree from The University of North Carolina at Chapel Hill.

Jennifer Myers Ward

Mike Nunez began his affiliate marketing career while taking Computer Science classes at UCF. He leveraged his newfound knowledge to launch the Wyndham Vacation Ownership affiliate program, which quickly became the highest converting lead source in the company. Mike was then recruited to launch the affiliate program, where sales grew to $500,000 in 3 months. Upon realizing that affiliate management was in high demand with a low supply of quality managers, Mike co-founded After our first year, the firm won Best New OPM on the most popular affiliate forum. To better serve affiliates, Mike spearheaded the creation of, a tool to monetize user-generated content as well as streamline product level link creation. Most recently, Mike launched, a selfservice tool that allows managers to recruit relevant affiliates. Lastly, Mike has served as a member of the Linkshare and Affiliate Summit Advisory Board.

Mike Nunez


Issue 17 January 2012

Vinny OHare is the founder of Vincent OHare Consulting, ( an internet marketing service that provides information on how to make money online with affiliate programs and contextual advertising.Started on the internet in 1999 selling on EBay and that lead to making websites for other products. Moved on to building niche content websites when everyone else was building sexy datafeed cookie cutter websites which were hit hard during the Google Florida update. He currently runs around 30 content filled websites that rank high on search engines for the niche topic of the websites. The Prince of Content is a long suffering Atlanta Falcons fan living in New York City.

Vinny OHare

Marketings Most Vocal Advocates, while Small Business Trends recognized him with an honorable mention in their 2011 Small Business Influencer initiative. He shares his knowledge through major digital marketing magazines, blogs, conference presentations, and also maintains his own blog (named Best Affiliate Blog in 2010 & 2011).

Miles Olson is the founder and president of Hoot Interactive, an online marketing agency specializing in Pay-Per-Click advertising on the Google and MSN networks. His team has been responsible for the management of over one hundred national and international campaigns for brands such as Time Warner Cable, St. Jude Medical, and Office Max Canada. His experience covers the full range of PPC media, including search, display, video, mobile, and CPM TV advertising.

Miles Olson

Dush Ramachandran is a sought after entrepreneur, speaker, business coach and radio show host. Dush is an active and vocal participant in the Internet Marketing industry, serving on the advisory boards of several industry organizations including Affiliate Summit. Most recently Dush was the Vice President of Sales and Business Development at ClickBank. Prior to that he founded, grew and sold two companies and held senior management positions with worldwide responsibilities for global technology companies.

Dush Ramachandran

Jeremy Palmer runs, an affiliate education Web site. He initially worked part-time in the field of affiliate marketing in 2003. After six months he quit his day job to become a full-time affiliate. Today, he actively runs over 100 affiliate sites across dozens of different industries. In 2005, Jeremy received the Commission Junction Horizon Award for Innovation, and he is also recognized as a CJ Performer, Yahoo Search Marketing Ambassador and Google AdWords Professional. Jeremy is a frequently featured speaker and panelist at affiliate conferences and is a regular contributor to high profile internet marketing Web sites.

Jeremy Palmer

Jamie is the Digital Marketing Manager with LifeLock, Inc., the leader in identity theft protection services company in Tempe, AZ. Jamie began her career at CNET Networks, which was later acquired by CBS Interactive. She moved to the agency side, while still in the Bay area, and worked for an international advertising firm with some of the nations largest brands. Jamies expertise includes acquisition and retention marketing efforts, partnership marketing/content integration programs and affiliate marketing. Jamies in-depth knowledge and understanding of how to execute effective affiliate programs and publisher management initiatives to achieve business goals, as well as competitive business/market analysis, allows her to consistently contribute to the development of strategically-sound and efficient digital channel plans that are focused on driving results for both advertisers and affiliates.

Jamie Reardon

Geno Prussakov is a graduate of the University of Cambridge. He is the CEO & Founder of AM Navigator LLC. As an award-winning affiliate marketing expert and program manager, he has contributed to the online marketing success of such top brands as Forbes, Nokia, Hallmark, Warner Music, Skype, Forex Club, and hundreds of small businesses. Prussakov has also authored two books on affiliate marketing: A Practical Guide to Affiliate Marketing (2007) and Affiliate Program Management: An Hour a Day (2011), which have trained thousands of marketing professionals. In 2011 for influencing change within the industry LinkShare named him one of Performance

Geno Prussakov

Adam is the founder of Adam Riemer Marketing, LLC. (ARM). Adam has over 10 years of online marketing experience and is the trusted source for strategy, campaign creation & execution for companies from the Fortune 500 to mom & pop shops. Adam has spoken and been booked on panels internationally at various conferences & events. Some of the topics he has spoken on, and some of the services he can offer your company include; affiliate marketing, PPC, SEO, CSEs, email optimization, channel development, sales funneling, online strategy, user experience & conversion rate optimization & more. Prior to starting ARM, Adam worked in house at various Inc. 500 companies. He played a key role in the strategy & the implementation of their campaigns helping them grow into multi-million dol-

Adam Riemer


Issue 17 January 2012

lar corporations. Adam would like to invite you to join his managed programs as well as contact him at adamr(at) adamriemer (dot) me if he can help with your marketing.

ceived his bachelors and masters degrees in computer science from MIT and his MBA from the Harvard Business School.

Justin Rondeau graduated Suma Cum Laude from the University of New Hampshire in 2009 with a BA in Philosophy. Though Justin studied Philosophy he found his niche in marketing while doing the copy writing for TemplateZone and found great success in analyzing social media trends. Justin believes that philosophy is what has made him so successful in the marketing field because philosophy, like marketing, requires rigorous analysis and an ever evolving approach. Justin directs social media strategy and email marketing for TemplateZone and its suite of services, including High Impact Designer. His expertise on landing pages and Facebook page layouts was instrumental in shifting the product mix offered by TemplateZone, in addition to setting a new course for the companys marketing and branding.

Justin Rondeau

Bill Rothbard has over three decades of experience counseling advertising and marketing clients on all aspects of compliance with FTC and state consumer protection laws. His clients include a wide variety of online and offine direct response marketers. He represents clients in state, federal and self-regulatory advertising investigations and enforcement actions. He also negotiates and prepares advertising and marketing business agreements and prepares and prosecutes trademark applications. Mr. Rothbard draws on his experience as a former FTC attorney, serving in the Advertising Practices Division, as Deputy Assistant Director of the Bureau of Consumer Protection, and as Attorney-Advisor to the FTC Chairman. He also served as Senior Counsel to the U.S. Senate Judiciary Committee, Subcommittee on Antitrust, Monopolies and Business Rights. Mr. Rothbard is a graduate of The University of Michigan and the University of California Hastings College of the Law.

Bill Rothbard

Kim established the foundation of the US Account Management team in 2008 and grew the department to provide strategic guidance and revenue growth for over 70 clients. Embracing her greatest passion of recruiting and growing publisher relationships, Kim stepped into a new role as Head of Publishers in early 2011. A self-proclaimed Affiliate Evangelist, she takes great pride in providing publishers with world class service. An Affiliate Summit panelist and regular attendee, Kim is an active member of the affiliate marketing community and a self-taught industry expert. She often speaks at Affiliate Summit and PubCon, and is a published author in FeedFront Magazine and the book Internet Marketing from the Real Experts. Recognized for her service to the industry and strong performance, Kims honors include Affiliate Summit West 2010 and 2009s Pinnacle Award Finalist for Affiliate Manager of the Year and several of ABestWebs Best of awards.

Kim Salvino

Jared Saunders (aka TurboJared) joined Jenson USA in early 2007 and is currently the Affiliate Program Manager. In his role he is tasked with managing their affiliate marketing department, Building and maintaining relationships with their affiliate partners, growing familiarity of the Jenson USA brand, collaborating with vendors on marketing strategies, finding new ways to let customers interact with Jenson USA, and participating on their business development and strategy team. Previous to Jenson USA, Jared was a regional account manager for PBD West and negotiated and maintained purchasing contracts, display agreements, and handled payments between major product vendors and franchised Exxon Mobil owners. Outside of Jenson USA, Jared is a devoted husband, father of 3 (almost 4), avid cyclist, Marketing Consultant, and OPM.

Jared Saunders

Oliver Roup is the founder and CEO of VigLink, a service that allows online publishers to earn money from the content on their site. Previously, he was a Director at Microsoft in charge of product for various media properties including XBOX Live Video Marketplace, Zune Marketplace and MSN Entertainment. Oliver was also an early employee at Internet Radio pioneer Echo Networks and has worked for Paul Allen at Vulcan, for iPlayer at the BBC and for the Founders Fund. Oliver has issued and pending patents covering micro-transactions, media and metadata. He re-

Oliver Roup

Lindsey Savoie is a Merchant Development Manager for, Inc., an industry leading Affiliate Marketing Network. On a daily basis, Lindsey works with ShareASale Merchants to ensure each has the necessary tools to run a successful affiliate program. She also helps ShareASale organize and host their annual ThinkTank Conference in May. Prior to ShareASale, she worked for a retail merchant as their Marketing Development Manager, overseeing their day-to-day product inventory and content, as well as assisting with management of the affiliate

Lindsey Savoie


Issue 17 January 2012

program. Lindsey holds a B.S. in Business and Interactive Marketing from Northern Illinois University.

Paul has been in Interactive Marketing for more than 15 years with the last 11 being spent with an emphasis in Affiliate Marketing. Since founding PS Web Solutions in 2002, some of the clients Paul has worked with include TMP Worldwide (, Oreck, Tabasco, Logoworks, Blanchard and Company, and Blue Man Group. Paul has worked with brands both big and small in pursuit of integrating efficient online advertising techniques into existing marketing plans. He has helped build very profitable online programs for numerous clients and constantly works to stay on top of developing trends. As the President and Founder of the Rocky Mountain Affiliate Marketing Association (RMAMA), Paul has helped affiliate managers and affiliates stay current on industry issues by providing a forum for networking since 2003. Paul recognizes affiliate marketing as a tremendous opportunity for clients and marketers, allowing for an extensive online presence within a set marketing cost structure.

Paul Schroader

Stephan Spencer is an author of The Art of SEO published in October 2009 by OReilly and co-authored by Eric Enge, Rand Fishkin and Jessie Stricchiola. Stephan is the founder of Netconcepts. Netconcepts started out as a web design and marketing agency, but over time morphed into a leading SEO firm. Stephan, and Netconcepts, had been heavy into the science of SEO since 1999. Netconcepts was acquired in January 2010 by paid and organic search software/services agency Covario. Covario is one of those rare companies to have made it onto the Inc 500 listtwo years in a row in 2009 and now again in 2010. Stephan is the inventor of the automated pay-for-performance natural search technology platform GravityStream, now re-branded as Organic Search Optimizer.

Stephan Spencer

Eric G. Schwarzer has been earning a full-time income online since 2006 as an affiliate. He has written software for desktop PCs, handheld devices and websites for more years than he can count. Eric went to school for Network Engineering and graduated with honors. Currently his team is building an analytics and business intelligence tool for ClickBank vendors and is consulting with a limited number of clients on site design, monitization, SEO and automation. He enjoys writing software, solving interesting problems and drinking Canadian Rye. Eric is based out of Southern Ontario and has two young children with his wife Ange.

Eric Schwarzer

Prior to founding RingRevenue, Jason was a Director and Chief Financial Officer at CallWave, Inc., a voiceover-internet software and service provider. Jason led CallWaves successful IPO in 2004 and was a member of the senior team that delivered 12 consecutive quarters of revenue growth, profitability and positive cash flow with more than 750,000 paid subscribers. Prior to CallWave, Jason was Vice President of technology M&A in Broadviews Silicon Valley office, where he was the execution lead on more than $1.25 billion in successful transactions. Jason has also held product management roles with Nextel Communications and with Netopia, where he helped the company complete its successful IPO in 1996. Jason earned his MBA from the Kellogg School at Northwestern University and his BA from UC Santa Barbara

Jason Spievak

Eric C. Souza manages Delta Leads, which produces and sells leads in different verticals. A content development specialist, Eric was an award-winning newspaper reporter before moving into marketing for a top national wholesale mortgage lender. Along with a degree in journalism, he has a degree in digital imaging, and is an expert with Photoshop and Illustrator. In his free time, he is conducting a tongue-in-cheek run for the 2012 GOP nomination. He is currently developing other sites, including, to generate leads and promote services and products. He likes sports, photography, the MacAllan 18 neat, strong coffee and criticizing TV shows. His favorite color is water, he enjoys long walks on the beach and getting caught in the rain. Eric is based out of San Antonio, TX, and has three young children with his wife, Emi.

Eric Souza

Penny has about 10 years of marketing experience in both digital and offline marketing. She has been working in affiliate marketing for the last 6 years with strong expertise across all verticals, and is considered a leader in her group. She has a B.S. in Marketing from DePaul University.

Penny Stevens

Dave has been involved with the online community since 1980, including launching four startups, writing twenty business and technical books and becoming an award-winning speaker. His background is both business and technical and hes worked with some of the biggest companies in the tech space. Currently he splits his time between his tech support blog, teaching and consulting with small to medium companies about strategic planning and online marketing.

Dave Taylor


Issue 17 January 2012

In 2007 Sherry started One Click LLC, an online business that set the foundation for many affiliate and eCommerce sites. A graduate of Brigham Young University, Sherry continued to grow her expertise by attending the University of Utah where she developed HTML skills and nurtured her aptitude for web development by furthering her education in web design and programming at the New Horizons Learning Center. Sherry is a member of the Rocky Mountain Affiliate Marketing Association and the E-business Owners Monthly Meet Up in Salt Lake City. She has also presented to business owners and entrepreneurs in the NorthFront ProSeries at the Davis Applied Technology College in Utah. As a child, she grew up in Honolulu, Hawaii and attended Punahou School, the alma mater of President Obama.

Sherry Tingley

Wade Tonkin has been active in the affiliate industry since 1999, working as in internal affiliate manager, outsourced affiliate manager, consultant, and sales specialist with companies like Kowabunga Technologies, Forge Business, The United Sharing Network and GTO Management before joining Fanatics LLC in November of 2010. Wade currently manages the affiliate programs for, an Internet Retailer Top 100 Merchant. Wade has contributed to FeedFront Magazine, spoken at Affiliate Summit and the Internet Marketing Conference, and co-hosts the The Sports AffCast on GeekCast.FM.

Wade Tonkin

Adam has over 18 years of experience in the Internet marketing world. Adam co-founded one of the first Internet access companies in 1993, Cyberia. After selling Cyberia in 1998, he continued to manage the acquiring companys direct and online marketing efforts. After leaving EarthLink, Adam joined the marketing and product development team at Network Solutions, the leading Internet domain name registrar. While there, Adam became their #4 performance marketing partner through PPC search engine advertising. Adam has extensive experience with payper-click and pay-per-call marketing with both online and mobile. Adam is well known in the performance marketing industry and currently writes for Wiseaff and ReveNews. Adam also sits on the publisher advisory boards of Commission Junction and The Google Affiliate Network.

Adam Viener

over $325,000 in the last 4 years to fight Breast Cancer.) In addition, shes also the Co-Publisher of and and manages multiple affiliate sites of her own. Since 1999, Missy has helped companies grow their businesses successfully using the affiliate marketing model. She hates cold weather, flavored coffee and meat. She loves wine. Lots and lots of wine. You can read more about her on, her personal blog. Follow her on Twitter @missyward.

Missy Ward is the Co-Founder of Affiliate Summit, FeedFront Magazine,, and Founder of (which has raised

Missy Ward


Issue 17 January 2012

People to follow on
Robert Adler Gary Allen Mike Allen Tim Ash Don Batsford, Jr. Sarah Beeskow Beau Blackwell Hunter Boyle Brad Brewster Mike Buechele Don Campbell John Chow Sylvia Cintron Daniel M. Clark Bruce Clay Todd Crawford Angel Djambazov Marty M. Fahncke Todd Farmer Trisha Lyn Fawver Ian Fernando Karen Garcia Liz Gazer Robert Glazer Michael Gray Steve Hall Peter Hamilton Greg Hoffman Rae Hoffman-Dolan Carl Holmquist Erik Hom Kenny Hyder Scott Jangro Gary Kibel Carolyn Kmet Chris Kramer Stephanie Laughon Emily Leach David Lewis


Issue 17 January 2012

Joanna Lord Marty Marion James Martell Michael Martin Tricia Meyer Cristian Miculi Rooshina Modi John Monarch Jennifer Myers Ward Eric Nagel Merianna Neely Murray Newlands Michael Nunez Vincent OHare

Jeremy Palmer Geno Prussakov Dush Ramachandran Adam Riemer Justin Rondeau Oliver Roup Kim Salvino Jared Saunders Jeremy Schoemaker Paul Schroader Eric Schwarzer Eric Souza Stephan Spencer Jason Spievak

Dave Taylor Eric (ET The Hip Hop Preacher) Thomas Wade Tonkin Adam Viener

Affiliate Summit related Twitter Accounts

Afliate Summit FeedFront Magazine Shawn Collins Missy Ward


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