HENG HUI PING 197037 NG MEI YI 197857



Japan. It is a multinational automaker headquartered in Toyota. Three years earlier. In 2009. Toyota’s brand image of creating reliable and efficient cars is under . TMC is the world's largest automobile manufacturer by sales and production. 808). along with several “on-automotive” companies. it created its first product. the Type A engine and in 1936. Toyota Motor Corporation employed 71. Lexus. Toyota Motor Corporation is headquartered in Toyota City. Aichi. TMC is part of the Toyota Group. Most recent the Toyota brand has suffered due to the company announcing the recall of the vehicles across its main markets namely China. In May 2009.0 Introduction / Background 1. The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries to create automobiles. while still a department of Toyota Industries.7 billion in the current financial year. Toyota announced a record yearly net loss of £2. one of the largest conglomerates in the world. Daihatsu and Hino Motors. in 1934.9 billion for the previous year as a consequence of the global downturn in vehicle sales caused by the 2007 until 2009 financial cries and the company predicted it would lose £3. 116 people worldwide (total Toyota 320. Europe and the United States. Aichi and in Tokyo. the Toyota AA.1. In addition to manufacturing automobiles. Toyota provides financial services through its Toyota Financial Services division and also builds robots. Toyota Motor Corporation group companies are Toyota (including the Scion brand). its first passenger car.1 Toyota Toyota Motor commonly known simply as Toyota and abbreviated as TMC.

Toyota is recalling over 1.threat due to accelerator pedals getting caught on floor mats.1 million cars and had to suspend sales of eight models. .

Figure 1. “Our investigation indicates that there is a possibility that certain accelerator pedal mechanisms may.S. a group vice president of Toyota Motors Sales U. to address problems with a removable floor mat that could cause accelerators to get stuck and lead to a crash. recall. .” said Irv Miller. These causes led to a bad performance. said it will recall 3. Some are questioning whether electromagnetic interference from devices like cell phones could be contributing to the acceleration problems. in rare instances.1.A.2 Problem Statement (a) Sudden Unintended Acceleration (SUA) investigated that the problem was caused in front of a mechanic.8 million vehicles in the United States. mechanically stick in a partially depressed position or return slowly to the idle position. the company's largest-ever U. There’s some design flaw in the entire concept of electronic throttle control.2 (a) Toyota Motor Corp.S.

That’s increasingly true for a broad variety of industries. The replacement gas pedal parts Toyota has announced as a fix for the problem will be made by CTS. [and] the outsourced component is defective.” Supply chain monitoring is a critical factor for companies that rely on third-party suppliers. They assemble cars from parts made by others. In this case. Nonetheless. the recall and the embarrassment are much greater. as business grows ever more global. the offending gas pedal assembly was made for Toyota by a company called CTS of Elkhart.” Nader said. if you are outsourcing for your entire vehicle line.(b) Supply chain is strongly affect these problem occur. “The overall message is that quality control [means] daily vigilance. not just automobiles. . Smart companies will know their suppliers and their respective strengths and weaknesses. CTS says Toyota’s acceleration problems date back to 1999. years before CTS began supplying parts to Toyota. Indiana. The reality is that auto companies make hardly any of their parts. In fact. iconic car company critic Ralph Nader told Toronto’s Globe and Mail last week. It’s far from certain how much blame the parts supplier deserves. “You can't coast on your reputation because it can fail very quickly. suggesting a degree of confidence in the supplier.

1.3 Research Question (a) Are poor designs or mechanisms of Toyota’s system brings effect on reputation and accident? Is emerging from the recession and had already suffered from a resultant decrease in sales? (b) Is supply chain giving highly impact on production’s performance? .

In a statement. Toyota said it has “developed and rigorously tested a solution that involves reinforcing the pedal assembly in a manner that eliminates the excess friction that has caused the pedals to stick in rare instances. Design changes to address sudden acceleration have focused until . The Toyota computers must record an error code and they must not activate the "fail safe" system designed to shut down the power and put the car in the "limp home" mode.4 Research Objective (a) After occurring the problem of mechanism. thereby eliminating the excess friction that has caused pedals to stick in rare instances.1. Toyota’s engineers have developed and rigorously tested a solution that is both effective and simple. A precision-cut steel reinforcement bar will be installed into the accelerator pedal assembly.” Besides that. Engineers have cooked up “a precision-cut steel reinforcement bar” that will fix the sticking gas pedal problem that forced the company to suspend sales of a bevy of popular vehicles.

Toyota has asked for price reductions and a new supplier quality offensive is sure to emerge from within the company. as well as single-sourcing. supplier executives say Toyota may be ready to reevaluate its method of early involvement and close. First. but now the company has to deploy the solution in the field.now on placing the accelerator pedal farther to the right relative to the steering wheel. designs across multiple product lines. In this accelerator pedal problem. choose your partners carefully. Toyota’s recall issue comes at the intersection of numerous business issues ranging from tracking a global supply chain to customer communications to managing partners. (b) Supply chain brings big impact to a company’s production. Indiana. the offending gas pedal assembly was made for Toyota by a company called CTS of Elkhart. Life has changed to one degree or another for Toyota suppliers in the past year. however difficult a process that may be. we can obviously see that the effect brings from supply is seriously affect the reputation of Toyota company. and reducing the number of suppliers to procure parts in greater scale can backfire when quality-control issues arise. so that drivers are less likely to depress it by mistake during an emergency. One of the biggest lessons. The next crop of supplier surveys that grade relations with the OEMs should be fascinating. . long-term partnerships with individual suppliers. With its reputation on the line. At the very least. in the wake of plans to modify or replace millions of faulty accelerator pedals around the world. In the case of recall Toyota. Toyota’s fix is fairly simple on the surface. Toyota's recent problems certainly underscore how certain elements of its approach. Supply chain monitoring is a critical factor for companies that rely on third-party suppliers. Production is down.

com/comment/supply-chain-management-and-the-crisis-attoyota_id102995.toyota-lawsuit. From http://en.wikipedia.com/news/2011/06/02/faulty-steering-mechanismprompts-toyota-prius-recall/ Supply chain management and the crisis. From http://www.aspx . From http://www. Retrieve 1 October. 2011.just-auto. 2011. Retrieve 2 October.html Engineers come up with pedal fix.Reference 2009–2011 Toyota vehicle recalls. 2011. From http://www. Retrieve 23 September.com/blog/smart-takes/toyota-recall-engineers-come-upwith-pedal-fix/3746 Mechanism problem of Toyota.smartplanet.org/wiki/2009%E2%80%932011_Toyota_vehicle_recalls The Solution for Sticking Accelerator Pedals. From http://www. 2011.com/recall/pedal. Retrieve 1 October. 2011.toyota. Retrieve 2 October.

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