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challenging task successfully and enthusiastically. • We acknowledge with deep gratitude the invaluable help extended to us by our respected teacher: Professor Sajida Nisar whose indispensable and detailed comments and untiring guidance on various aspects combined with encouragement made us come forth holding this article. • We would like to thank The Pepsi team for their cooperation in helping us compose these pages. INTRODUCTION PepsiCo, Inc. is currently one of the most successful consumer products company in the world with annual revenues exceeding $30 billion and has more than 480,000 employees. PepsiCo, Inc. began as a successor to a company incorporated in 1931, known as Loft Inc. Once known as Pepsi-Cola, the company expanded its business and adopted its current name, PepsiCo, after a merger with Frito-Lay in 1965. This merger dramatically increased PepsiCo's market potential and set the foundation for the company's tremendous growth. PepsiCo's products are recognized and are most respected all around the globe. Currently, PepsiCo divisions operate in three major US and international businesses: beverages, snack foods, and restaurants. In each of these businesses, PepsiCo has attained a leadership position as being the world leader in soft drink bottling g, the world largest snack chip producer, and the world largest franchised and company operated restaurant system. The corporations increasing success has been based on high standards of performance, marketing strategies, competitiveness, determination, commitment, and the personal and professional integrity of their people, products and business practices. PepsiCo's overall mission is to increase the value of our shareholders' investments through sales growth, investments and financial activities. PepsiCo believes their success depends upon the quality and value of their products by providing a safe, whole some, economically efficient and a healthy environment for their customers; and by providing a fair return to their investors while maintaining the highest standards of integrity.
PepsiCo's beverage business was founded in 1898 by a pharmacist named Caleb Bradham who created a special beverage, a soft drink, in the back room of his drug store in New Bern, North Carolina. This new soft drink called "Brad's Drink" had a unique mixture of kola nut
extract, vanilla and rare oils. Caleb began to advertise his new creation with the theme "Exhilarating, Invigorating, Aids Digestion" and renamed it as "Pepsi-Cola." Caleb Bradham began his cola operation in 1902. The Pepsi Cola Company was headquartered in the back room of his drug store where he packaged the syrup for sale to other soda fountains. The business increased, and on June 16, 1903, "Pepsi-Cola" was officially registered with the US Patent Office. And as a result, Caleb Bradham began to franchise Pepsi-Cola to many independent investors. By the end of 1910, Pepsi-Cola was franchised in 24 states. Until World War I, Pepsi-Cola Company achieved 17 years of success and a new theme was introduced, "Drink Pepsi-Cola. It will satisfy you." However, after the war years, Caleb Bradham suffered bankruptcy. As a result, Pepsi-Cola became a subsidiary to Loft Incorporated, a large chain of candy stores and soda fountains. Today, Pepsi-Cola Company is a major division of PepsiCo's corporate structure. PepsiCola Company now produces and markets a wide range of beverages to retail, restaurants and food services in more than 191 countries and territories around the world and brings in a annual revenue of $23 billion. There are 200 plants in the US and Canada, as well as, 530 plants throughout the rest of the world, that produces Pepsi-Cola's beverages. Since the creation of Pepsi-Cola in 1898, Pepsi-Cola Company has introduced 13 beverages that wear the Pepsi-Cola trademark. Five of Pepsi-Cola's brand names: Pepsi, Diet Pepsi, Mountain Dew, 7 UP, and Mirinda, each brings in annual revenue in consumer sales of $1 billion. In 1992, a partnership between Thomas J. Lipton and Pepsi was formed. This partnership produces, markets, and distributes Lipton Brew, Lipton Brisk and Lipton Fountain Ice-Tea. And in 1993, Pepsi Max a low calorie cola was created and introduced only for the international markets. Pepsi Max is now produced in over 40 countries and is the third largest-sellingcola brand outside the US. PepsiCo is continuing to expand and introduce new alternative beverages in the market. There are four alternative beverages that are currently being tested in our market today. Mazagran, a cold sparkling coffee based beverage, Aquafina, bottled water, and a low fat milk shake called Smooth Moos. The latest beverage was launched on May 22, 1996 in Philadelphia. Pepsi-Kona, a new cola, is a combination of the Pepsi-Cola flavor and the Kona blend of coffee. Snack foods PepsiCo's food business started in 1932 at the birth of both, the Frito-Lay Company, a producer of corn-chips and H.W. Lay Company, a producer of potato chips. In 1961, the Frito-Lay company merged with the H.W. Lay Company to form Frito-Lay, Inc. Today, Frito-Lay Inc., is a major division in PepsiCo's corporate structure. The Frito-Lay Inc., is the worlds number one snack food company in the US and in most of its 39 international markets. Frito-Lay manufactures, distributes and markets snacks all over the world. In 1995, Frito-Lay Company marketed more than 150 varieties of snack food products worldwide and representing over half of the sales of snack chips in the United States. Some of their products include: Lay's
and Ruffles brand potato chips, Doritos and Tostitos brand tortilla chips, Frito's brand corn chips, Cheetos brand cheese flavored snacks, Rold Gold brand pretzels, and a variety of dips and sal sas. Since 1990, in the United States alone, volume has grown 9 percent annually. In 1966, PepsiCo launched its international snack foods operations. Currently, Frito-Lay's snack products are available in 81 countries and territories outside North America. RESTAURANTS PepsiCo is the largest restaurant system in the world. The restaurant segment is engaged in the operation, development, franchising, and licensing of Pizza Hut, Taco Bell and KFC concepts. In 1977, Pizza Hut became a part of PepsiCo and is currently the leader among the pizza restaurant chain in the United States. Taco Bell, the largest Mexican-style restaurant in the United States, became a part of PepsiCo's restaurant system in 1978. (Today, Taco Bell operates in 4,800 restaurants in the US and in 94 countries and territories worldwide. In 1986, KFC joined PepsiCo and is the leading fast-food chicken restaurant in the US T here are more than 5,000 company operated, franchised, and licensed KFC restaurants in the US. PepsiCo's restaurants have a record for growth and have produced more than $5 billion in revenues. PepsiCo restaurant system has more than 8,000 units outside the US and is operated in more than 90 countries. PepsiCo's Food System (PFS) is the corporation's restaurant supply company and is responsible for the consolidation of manyrestaurant activities. PFS distributes to Pizza Hut, Taco Bell and KFC, more than $3 billion worth of restaurant equipment and supplies each year. However, in January of 1997, PepsiCo announced it would be splitting from its restaurant business after being in it for nearly two decades. PepsiCo is planning to concentrate on its faster growing Frito-Lay and Pepsi businesses. FINANCIAL INFORMATION PepsiCo was formed back in 1965 through a merger between Pepsi-Cola Company and Frito Lay, Inc. PepsiCo has enjoyed success in its earlier years, but of late, profits have been declining. Consider that net income fell from $1.990 billion in 1995 to $1.865 billion in 1996; this represents a 6% decrease. Internationally, Pepsi is facing even more problems, with an $846 million loss in 1996. Pepsi plans to address this problem with an aggressive marketing campaign described later. PepsiCo's stock, listed under the trading symbol PEP, is found on the New York Stock Exchange, which is its principal market, as well as on the Amsterdam, Midwest, Swiss, and Tokyo Stock Exchanges. Currently it has a market capitalization of $55.2 billion, with 1.53 billion shares outstanding, and approximately 207,000 shareholders. The stocks earning per share through the end of 1996 was $.75, which is down 25% from last year's earnings per share of $1.00 at the end of 1995 . As of July 18, 1997 the 52 week range for the stock has been from a low of $28 to a high of $39.50. Quarterly cash dividends have been paid since PepsiCo was
PepsiCo paid an annual dividend of $. "The Original Pure Food Drink.000 and moves all bottling and syrup operations to this location. The Pepsi trademard is registered in Canada. Patent Office. he sells 7. Syrup sales rise to 38. 1898--One of Caleb's formulations. He applies for a trademark with the U. The History Of Pepsi-Cola 1893--Caleb Bradham. Washington D. North Carolina. . Last year. sugar. Aids Digestion.968 gallons of syrup in the first year of operation. PepsiCola receives its frist logo. rare oils and cola nuts. Pepsi bottling plants. 1996.39%.S. Sales increase to 19. 1905--Pepsi-Cola's first bottling franchises are established in Charlotte and Durham. Invigorating. the third in eight years. 1906--Pepsi gets another logo change.50.S.C. 1898..formed in 1965. and the dividends per share have increased for 24 consecutive years. begins experimenting with many different soft drink concoctions." There are 15 U. 1902--The instant popularity of this new drink leads Bradham to devote all of his energy to developing Pepsi-Cola into a full-fledged business. Pepsi receives its new logo.848 gallons. 1903--"Doc" Bradham moves the bottling of Pepsi-Cola from his drugstore into a rented warehouse. its first change since 1898. which represents a dividend yield of 1. and forms the first Pepsi-Cola Company. North Carolina." a combination of carbonated water. Pepsi is sold in six-ounce bottles. The modified script logo is created with the slogan. known as "Brad's Drink. is renamed "Pepsi-Cola" on August 28. patrons and friends sample them at his drugstore soda fountain. Pepsi's theme line is "Exhilarating. vanilla. a young pharmacist from New Bern. The first Pepsi-Cola newspaper advertisements appeared in the New Bern Weekly Journal.605 gallons." 1904--Bradham purchases a building in New Bern known as the "Bishop Factory" for $5.
Pepsi-Cola. 1928--After five continuous losing years. 1933--By the end of the year. assumes leadership of Pepsi and commands the reformulation of Pepsi-Cola syrup formula. The cost savings proves irresistible to Depression-worn Americans and sales skyrocket nationally. including Coca-Cola. Two hundred fifty bottlers in 24 states are under contract to make and sell Pepsi-Cola. The drink is a hit and to attract even more sales.refreshing.000. 1907--Pepsi-Cola Company continues to expand. and uranium. 1909--Automobile race pioneer Barney Oldfield endorses Pepsi-Cola in newspaper ads as "A bully drink. lead. from food and beverages. business and good will from Craven Holding Corporation for $35. The 12-ounce bottle debuts in Baltimore. becoming the fourth parent company to own the Pepsi trademark. banning substances such as arsenic. Pepsi-Cola sells more than 100. buys the Pepsi trademark. North Carolina. . he acquires Megargel's interest in the company.. Charles G. invigorating." 1923--Pepsi-Cola Company is declared bankrupt and its assets are sold to a North Carolina concern. Craven Holding Corporation. the company's bottling network grows to 40 franchises. Roy C. District Court for Eastern District Virginia declares the National Pepsi-Cola Company bankrupt.000 gallons of syrup. forming the Pepsi-Cola Corporation.. president of Loft. the second bankruptcy in Pepsi-Cola history. giving himself 91% ownership of Pepsi. Pepsi trademark is registered in Mexico. a fine bracer before a race. barium.The federal government passes the Pure Food and Drug Act. Guth. being free of any such impurities. claimed they already met federal requirements. Syrup sales rise to 104." 1910--The first Pepsi-Cola bottlers' convention is held in New Bern. Guth's new Pepsi-Cola Company is insolvent.026 gallons. 1920--Pepsi theme line speaks to the consumer with "Drink Pepsi-Cola. 1934--A landmark year for Pepsi-Cola. it will satisfy you. a Wall Street broker. Megargel. the company begins selling its 12-ounce drink for five cents (the same cost as six ounces of competitive colas). for $30. 1931--U. to change their formulas. This forced many soft drink manufacturers.S.000. where it is an instant success. 1908--Pepsi-Cola becomes one of the first companies to modernize delivery from horse drawn carts to motor vehicles. The Loft candy company acquires the National Pepsi-Cola Company. Megargel reorganizes his company as the National Pepsi-Cola Company. In a series of moves.
the founder of Pepsi-Cola and "Brad's Drink. which incorporates the "bottle cap" look. 1953--"The Light Refreshment" campaign capitalizes on a change in the product's formula that reduces caloric content. The Board of Directors removes Guth from the Pepsi payroll after he plans to personally acquire a competing cola. Mr. Soviet Premier Khrushchev and U. Pepsi's bottle crown colors change to red." 1948--Corporate headquarters moves from Long Island City." the first advertising jingle ever broadcast nationwide on radio. 1936--Pepsi grants 94 new U. Better Taste." dies at 66 (May 27th. 1943--Pepsi's theme line becomes "Bigger Drink. V. white. Hollywood movie star Joan Crawford. and blue.Caleb Bradham. turns Pepsi into a modern marketing company.000. to midtown Manhattan.P. 1934). Mack. 1959--Pepsi debuts at the Moscow Fair.S. 1935--Guth moves the entire Pepsi-Cola operation to Long Island City. is instrumental in promoting the company's product line. franchises and year-end profits reach $2.100. New York. Mack. Vice President Nixon share a Pepsi. 1950--Alfred N. Nickel. Pepsi-Cola Company names Mack as CEO. and sets up national territorial boundries for the Pepsi bottler franchise system. Steele's wife. 1940--Pepsi-Cola Company makes advertising history with "Nickel. The new logo is the fifth in Pepsi history. New York. 1955--Herbert Barnet is named President of Pepsi-Cola. Steele becomes President and CEO of Pepsi-Cola. . 1939--The "Pepsi & Pete" comic strip introduces the "Twice as much for a nickel" theme in newspapers.. In support of the war effort. of Phoenix Securities Corporation is elected President of the Pepsi-Cola Company. who considers advertising the keystone of the soft drink business. Jr. Pepsi receives its new logo. 1867February 19th.S. 1938--Walter S. 1941--The New York Stock Exchange trades Pepsi's stock for the first time.
TOSTITOS®. OBERTO®. Mountain Dew launches its first campaign. MUNCHIES®. was formed. BAKED LAY'S®. 1963--After climbing the Pepsi ladder from fountain syrup salesman. Inc. debuts. forming PepsiCo. and in 2001 acquired The Quaker Oats Company. WOW!®. 1965--Expansion outside the soft drink industry begins. The 'serrated' bottle cap logo debuts.." . and a new company called PepsiCo. GRANDMA'S® Cookies and Quaker Chewy Bars®. Frito-Lay Today Today." 1962--Pepsi receives its new logo. RUFFLES® DORITOS®. and Pepsi-Cola announced a plan for the merger of the two companies. Military 12-ounce cans are such a success that full-scale commercial distribution begins. Frito-Lay has more than fifteen $100 million brands: LAY'S®. Pepsi-Cola continues to lead the soft drink industry in packaging innovations.1960--Young adults become the target consumers and Pepsi's advertising keeps pace with "Now it's Pepsi. and PepsiCola merge.It'll tickle your innards. PepsiCo acquired Tropicana. SUNCHIPS®. had more than 150 distribution centers across the United States. Quakes® and Fruit & Oatmeal Bars®. America's first national diet soft drink. accompanying the brand's groundbreaking "Pepsi Generation" ad campaign. for those who think young. Pepsi-Cola acquires Mountain Dew from the Tip Corporation. Frito-Lay and Pepsi Join In February 1965. the sixth in Pepsi history. FUNYUNS®.. 1965. ROLD GOLD®. In 1998. the merger of Frito-Lay and Pepsi-Cola Company was approved by shareholders of both companies. On June 8. Texas. 1964--Diet Pepsi. when the 12-ounce bottle gives way to the 16-ounce size. Inc. FRITOS®. Frito-Lay of Dallas.TOS®. Twelve-ounce Pepsi cans are first introduced to the military to transport soft drinks all over the world. Frito-Lay owned 46 manufacturing plants nationwide. At the time of the merger. and was listed on the New York Stock Exchange. Kendall is named CEO of Pepsi-Cola Company. "Yahoo Mountain Dew. Donald M. Inc. CHEE. BAKEN-ETS®. the Board of Directors for Frito-lay.
Pepsi Challenge activity has penetrated 75% of the U. "Puppies. Coke loses to Pepsi in preference tests by reformulating. 1980--Pepsi becomes number one in sales in the take home market. with production beginning next year. marketing genius John Sculley is named President of Pepsi-Cola. recyclable. 1977--At 37. The Pepsi World headquarters moves from Manhattan to Purchase. By the end of 1985. Diet Pepsi is reformulated with NutraSweet (aspertame) brand sweetener. Television ads introduce the new theme line. . Pepsi is there as one of the simple things in life. is introduced nationwide. 1974--First Pepsi plant opens in the U.S. a caffine-free cola. plastic bottles. is introduced. 1982--Pepsi Free.1970--Pepsi leads the way into metrics by introducing the industry's first two-liter bottles. the first major soft drink with real fruit juice. forcing the re-introduction of the original formulation as "Coca-Cola Classic. 1981--PepsiCo and China reach agreement to manufacture soft drinks." 1976--Pepsi becomes the single largest soft drink brand sold in American supermarkets.R.S. The campaign is "Have a Pepsi Day!" and a classic commercial." In subsequent line of extensions. Twelve-pack cans are introduced. the New Generation campaign earns more than 58 major advertising and film-related awards. creating a new soft drink category. "juice added. 1984--Pepsi advertising takes a dramatic turn as Pepsi becomes "the choice of a New Generation." when a Pepsi "space can" is successfully tested aboard the space shuttle. 1983--Mountain Dew launches the "Dew it to it" theme." Lemon Lime Slice. Pepsi is also the first company to respond to consumer preference with light-weigh. "Hello." The cola war takes "one giant sip for mankind. NY.S. 1978--The company experiments with new flavors. market." becomes one of America's best-loved ads. the new formula is met with widespread consumer rejection. However. 1985--After responding to years of decline. Hello Mountain Dew. Mandarin Orange Slice goes on to become the number one orange soft drink in the U. Sunshine. As people get back to basics.S.
New York. "Get Vertical. 1992--Pepsi-Cola launches the "Gotta Have It" theme which supplants the longstanding "Choice of a New Generation." Chris Sinclair is named President of Pepsi-Cola International. . The slogan is "You Got The Right One Baby. Ray Charles joins the Pepsi family by endorsing Diet Pepsi. Pepsi-Cola World Headquarters moves from Purchase to Somers. Pepsi will destribute single serve Lipton Original and Lipton Brisk products. Pepsi-Cola introduces an exciting new flavor." Pepsi-Cola profits surpass $1 billion. 1990--American Music Award and Grammy winner rap artist Young MC writes and performs songs exclusively for national radio ads for Pepsi.1986. Crystal Pepsi: a refreshing. goes national. The development marks the first time recycled plastic is used in direct contact with food in packaging." 1993--Brand Pepsi introduces its slogan. Wild Cherry Pepsi. "Be Young. Drink Pepsi. Pepsi returns to Broadway with the lighting of a spectacular new neon sign in Times Square. 1989--Pepsi lunges into the next decade by declaring Pepsi lovers "A Generation Ahead. Pepsi introduces the first beverage bottles containing recycled polyethylene terephthalate (or PET) into the marketplace." Pepsi-Cola and Lipton Tea Partnership is formed. has 100% natural flavors. as Canada becomes part of the company's North American operations. Weatherup is named CEO of Pepsi-Cola North America. Have Fun." 1991--Craig E. After a 27 year absence. 1988--Craig Weatherup is appointed President/CEO of Pepsi-Cola Company.7up international is acquired in Canada. no preservatives and is low in sodium. 1987--Pepsi-Cola President Roger Enrico is named President/CEO of PepsiCo Worldwide Beverages. clear soda that is caffine free. Mountain Dew introduces the popular theme line. Pepsi-Cola acquires Mug Root Beer.
it will spin off its restaurant division to form Tricon Global Restaurants. Enrico donates his salary to provide scholarships for children of PepsiCo employees. & KFC. PepsiCo. Pepsi Foods International and Pepsi-Cola International merge. Pepsi makes history once again. Steven Truitt (aka 'struitt') takes his skills and hard work elsewhere (for more money of course!). effective October 6th. and becomes one of the most landed.com or www. 1997--In the early part of the year. GeneratioNext is about everything that is young and fresh. Pepsi pushes into a new era with the unveiling of the GeneratioNext campaign. Including Pizza Hut. firmly establishing Pepsi's presence on the Internet. Taco Bell. PepsiCo. therefore putting an end to his Pepsi page! For more information about Pepsi. It is about the kind of attitude that challenges the norm with new ideas. Pepsi introduces PepsiOne . at every step of the way. 1998--Pepsi celebrates its 100th anniversary.com. 1996--In February of this year. creating the PepsiCo Foods and Beverages Company. the company declares "Nothing else is a Pepsi" and takes top honors in the year's national advertising championship. Inc. 1995--In a new campaign.Pepsi introduces an innovative 24-can multipack that satisfies growing consumer demand for convenient large-size soft drink packaging. .the first one calorie drink without that diet taste! 2000--Although Pepsi is a great place to work. soft-drinks are a $5 billion business that is why the techniques for marketing and ensuring Pepsi's purchase are so important. one that is purchased without much consideration. choose a search engine and search for 'Pepsi' or visit www. a celebration of the creative spirit. by launching one of the most ambitious entertainment sites on the World Wide Web. Pepsi World eventually surpasses all expectations. sites in this new media. and copied. 1994--New advertising introducing Diet Pepsi's freshness dating initiative features Pepsi CEO Craig Weatherup explaining the relationship between freshness and superior taste to consumers. MARKETING STRATEGY Pepsi is known in the marketing world as a convenience product. "The Cube" is easier to carry than the traditional 24pack and it fits in the refrigerator.pepsi.pepsico. announces that. Chairman and CEO Roger A. So how is it decided which brand of soft-drink to buy? Annually. it will be the largest restaurant company in the world in units and second-largest in sales.
packaging. Together with Warner Brother's. "Project Blue" is an international venture the Pepsi hopes will transform its international marketplace presence. and the other with Major League Baseball. we believe that owning blue will give us a significant competitive advantage in the marketplace. Spain. and then redeem them for items in their catalogue. It represents a $500 million investment. Germany. Pepsi." Pepsi's five year deal with Major League Baseball gives them exclusive rights to use baseball's trademarks and team logos in al advertising. exciting and dynamic. Pepsi points were also purchasable. merchandising. first-run articles. If features movie previews. origin al interactive games. which was partially lost due to aggressive marketing campaigns by pro football and basketball. The Warner Brother's alliance gives Pepsi exclusive pouring rights at all existing and projected Warner Brother's International Theaters. bold vertical typography. Ultimately. and most importantly it's a color that powerfully communicates refreshment. which is why Pepsi is attempting to create brand association and awareness with the color blue. so Leonard rounded up five investors to purchase enough points to acquire the jet. even though the Pentagon has stated it is not possible to buy one of the jets. "Nearly half on the world's movie fans are between the ages of 15 and 24. Success in the soft-drink market also involves forming strategic alliances with companies to capture market share. with their aggressive marketing. One major problem though was 21 year old John Leonard taking serious a television commercial that jokingly offered a military jet as a prize for 1 billion Pepsi points. on May 13.In response to last year's success of the Pepsi Stuff Campaign." This is a promotion in which you buy Pepsi products. Pepsi has secured two major deals this year. and Japan. the world's first commercial in space. President of the Fountain Beverage Division at Pepsi. as well as the 1994 strike. combines breakthrough technology with powerful content. which is why Major League Baseball believes its deal with Pepsi will attract a younger audience. digital art. also engage in creative ventures. and promotions. called Pepsi World. This includes 358 movie screens at 43 theaters in 6 countries. and buying screensaver ad space in schools. attracting over 30 million participants. Italy. Pepsi was very successful last year with this campaign. Pepsi-Cola Company's Senior Vice President of International Sales and Marketing. national Net-Promotions and more. 1997 they unveiled "Pepsi Stuff '97. They include "Fantasy Stuff" prizes. Pepsi has taken consideration to offer prizes in "Pepsi Stuff '97" that are legally attainable. The web site. Three such cases include an innovative web site. Pepsi is now involve in a legal battle over this matter. According to John Swanhaus. and a three dimensional globe that evokes the company's "ball" icon. coolers and vending machines. Currently Coca-Cola is associated with red. one with Warner Brother's International Theaters. The new design features a striking blue "grid" background. such as throwing out the first pitch at a World Series game or feeding the ball to Shaquille O'neal for a $25. as well as trucks and other transports. new music. Portugal.000 slam-dunk. including: Great Britain. Pepsi has forged a reputation as appealing to the teenage audience. The significance of this deal according to Vince Gennaro. we intent to inject a whole new dimension of excitement into their regular trip to the multiplex. This site allows Pepsi to aggressively . receive points on the boxes and cans. "Blue is modern and cool. including the system-wide conversion of bottles and cans. Taking into account the controversy of the jet.
which was described in the "Project Blue" section. Products and brands of Pepsi PepsiCo has hundreds of brands around the world the well known brands of Pepsi are as follows:1. The site is constantly being re-invented to remain at the forefront of the Cyberculture. Gatorade 4. It is part of Pepsi's partnership with the Russian Mir Space Station. FritoLay has a snack for you! Products: BAKED! CHEETOS Crunchy 100 BAKED! CHEETOS FLAMIN' HOT . Quaker Brands Frito-lay brands Frito-Lay offers a wide variety of fun foods and sensible snacks to satisfy your snacking needs. Tropicana Brands 5.market their brand name in a revolutionary way. and savory cookies. Pepsi-cola brands 3. From mouth-watering potato chips and corn chips. Frito-lay brands 2. Pepsi is also breaking ground by filming the world's first commercial in space. to hardy pretzels. two cosmonauts film the deployment of a large-scale replica of Pepsi's new blue can. For the ad. The can itself is actually a fully orbital spacecraft built by International Space Enterprises.
BAKED! DORITOS NACHO CHEESE BAKED! LAY’S BBQ Flavor Potato Crisps BAKED! RUFFLES Original Potato Crisps Pepsi-cola brands Pepsi-Cola most commonly called Pepsi. though the drink was first made on August 28. 1903. restaurants and vending machines. Pepsi Vanilla. by pharmacist Caleb Bradham. and outside the United States. Pepsi was originally intended to cure stomach pains. is a soft drink produced by PepsiCo which is sold worldwide in stores. including Diet Pepsi (the most popular variant). Pepsi Max. The brand was trademarked on June 16. its major rival. Products • Pepsi-Cola • Caffeine Free Pepsi • Diet Pepsi • Mountain Dew • Diet Mountain Dew • Pepsi Vanilla • Lipton Brisk (Partnership) • Lipton Iced Tea(Partnership) • Dole juices and juice drinks (License) • Aquafina purified drinking water • SoBe juice drinks. and teas Tropicana: . There are several variants of Pepsi. dairy. Similar to Coca-Cola. 1898.
So add taste and nutrition to your morning with a delicious glass today. 64oz. Tropicana Pure Premium is not-from-concentrate. Grapefruit Juice. Look for Tropicana Pure Premium in a package size to meet your needs: 8oz. Plus. 96oz. 14oz. Available in a variety of flavors. an 8oz glass counts as two servings of fruit* and provides a full day's supply of Vitamin C. and Orange Juice Blended Flavors. 128oz and our 59oz Carafe! • Tropicana Pure Premium juices • Tropicana Twister juice drinks • Tropicana Smoothies • Dole juices (License) GATORADE: • Gatorade Thirst Quencher • Gatorade Frost Thirst Quencher • Gatorade Ice Thirst Quencher • Gatorade Fierce Thirst Quencher • Propel Fitness Water Quaker Brands . 32oz. which means it's 100% juice with no water added. 10oz. Tropicana Pure Premium is available in Orange Juice. 16oz.Start your day with the perfect combination of fresh squeezed taste and invigorating nutrition.
It is among the four largest manufacturers of cold cereals with popular brands like Cap’n Crunch® and Life®. a unit of PepsiCo Beverages & Foods.You know us by our brands. citric acid. Today's marketing target is radically different. With its Aunt Jemima® brand. brominated vegetable oil. 7 Up. which have been around for as long as a century. concentrated orange juice and other natural flavors. high fructose corn syrup. The name Mountain Dew was first trademarked by two brothers. great taste. They are symbols of quality. erythorbic acid (preserves freshness). caffeine. and yellow 5.1 positions in their respective categories are favorites such as Quaker Oats. Mountain Dew is bright green-yellow and cloudy. sodium citrate. Quaker Rice Cakes. Unlike lemon-lime soft drinks such as Sprite. and across the United States in 1964. Inc. calcium disodium EDTA (to protect flavor). Mountain Dew contains concentrated orange juice. is also a leading manufacturer of pancake syrups and mixes. It was invented in Marion. Holding No. Products: • Quaker Oatmeal • Life cereal • Quaker rice snacks (Quakes) • Quaker rice cakes Products Available in Pakistan Mountain Dew is a caffeinated sweet citrus-flavored soft drink produced by PepsiCo. Quaker. When removed from its characteristic green bottle. gum arabic. Chewy Granola Bars and Rice-A-Roni®. or Sierra Mist. sodium benzoate (preserves freshness). The closest imitator is Coca Cola's Mello Yello Ingredients Contains: Carbonated water. Aqua Fina . The drink is mainly marketed to people in the 2030 year old demographic group. and Mountain Dew advertising creates a connection between the drink and extreme sports. Barney and Ally Hartman. V Tennessee in 1948. who ran a bottling plant in Knoxville. and nutrition. Tennessee.
most commonly called Pepsi. Pepsi Blue and Pepsi Gold. 1903. Further Pepsi licenses its bottlers to use the Aquafina name and sell them the filtration equipment. There are many variants of Pepsi. Because the process used tap water that is relatively inexpensive. 1898. including Diet Pepsi. Pepsi believes that aqua fina will compete with the spring waters already in the market. Then carbon filters removed chlorine and any other particles that might give the water any taste or smell. though the drink was first made on August 28. Country of Origin USA Introduced 1903 Related products Coca-Cola .Aqua Fina is pure water for drinking. The result is Aqua fina water with no taste or odor. Municipal tap water passes through a reverse osmosis process. Pepsi Max. Inc. restaurants and vending machines. Pepsi-Cola Type Cola Manufacturer PepsiCo. Pepsi uses their own water treatment facilities to purify municipal tap water used in making soft drinks. Pepsi-Cola Pepsi-Cola. Pepsi Samba. is a soft drink produced by PepsiCo which is sold worldwide in stores. The brand was trademarked on June 16. So Pepsi had to add ozone to the water to keep bacteria from growing. Pepsi’s aqua fina competes well on price with the spring waters. pushing already filtered tap water at high pressure through fiber glass membranes to remove even the tiniest particles. by pharmacist Caleb Bradham. However all this filtering removed even good particles that killed bacteria.
A one ounce (28 gram) serving of Lay's regular potato chips has 130 calories and contains ten grams of fat. strawberry. Cheetos Cheetos are a crunchy. but it is. which are fried. wonderful" . At ten percent of the daily requirement per serving. and Cheetos Whirls are all "finished dryed" in very large throughput ovens. Wavy Lays are identical to the regular brand except for a half-gram less of saturated fat in some combinations. it is likely that the orange flavor of Mirinda comprises the majority of Mirinda sales world-wide. for instance. In some markets they are popular enough that the word "Cheetos" is often used as a generic term for any similar cheese puffs snack food.5 grams saturated fat and are 160 calories per serving. apple. As a snack food. It is part of a beverage area often referred to as the flavor segment. trademarked by the Frito-Lay company. Cheetos Puffs. Crunchy Cheetos with a sandwhich Mirinda Mirinda is a brand of soft drink.Lays Lay's is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1938. and grape. Cheetos and Rold Gold pretzels. Cheetos Paws. cheese-flavored snack made from cornmeal introduced by Frito-Lay in 1948. since 1965. Cheetos Twists. Ruffles. Some Cheetos are baked in ovens. The name "Mirinda" originally means "admirable. in fact. Each serving has 110 to 120 calories. and have no saturated fat. with a serving containing as much as 380 mg of salt. available in fruit varieties including orange. Lays Natural has nine grams of fat. Lay's chips are marketed as a division of Frito-Lay. Doritos. with three grams of saturated fat. pineapple. The baked variety feature 1. 2. Salt content is particularly high. Cheetos are made in many different styles. a company owned by PepsiCo Inc. Today. vitamin C is the highest. Kettle cooked brands have seven to eight grams of fat and two grams of saturated fat but are 140 calories.5 grams of fat per one ounce serving. The various brands do not contain any trans fats. the Lay's brands contain very few vitamins and minerals in any variety. Stax typically contain ten grams of fat. two grams of saturated fat and 150 calories. Lay's Light sevings are 75 calories per ounce and have no fat. which is comprised of carbonated or non-carbonated fruit-flavored beverages. and currently sell about one billion bags per year in a number of countries. originally produced in Spain. grapefruit. Other brands in the Frito-Lay group include Fritos. There are "Crunchy Cheetos".
2. As with most soft drinks. 80% consumers said that Pepsi commercials are more attractive versus 28% for coke. Advertisements of Pepsi Pepsi spends a huge budget on advertisements. Ricky Martin 8. Build strong brand equity. musical shows and many more. It uses celebrities from all around the world to promote its products. To make the brand exciting for the target consumers. 85% people associated Pepsi with cricket versus 54% for the coke. however it has been produced in the past with a percentage of fruit juice. PROMOTIONS Pepsi spends a huge amount on its promotions. Priyanka Chopra 4. To make sure that target consumer relates the ads with company products 3. The Objectives of Pepsi are: 1. Mirinda is available in multiple formulations depending on the taste of individual markets. 77% consumers said that Pepsi ads are more trendy then only 22% for coke. Shahrukh Khan 2. Amitabh Bachan 5. usually due to local tax benefits tied to nonartificial juice ingredients. The promotions of Pepsi include advertisements Sponsorships of sporting events. It was all due to Pepsi heavy advertisements that consumers related Pepsi as an official sponsor for world cup. Mirinda's primary formulation is as an artificially flavored beverage. Some of the entertainment celebrities used by Pepsi in the world includes: 1. It competes with Coca-Cola's Fanta brand and with flavor brands local to individual countries. Saif Ali Khan 6.Mirinda is owned by PepsiCo and is primarily commercialized outside of North America. Reema . Kareena Kapoor 3. Britney Spears 7.
. Dawn Hudson. "I'm a big fan of Pepsi products and Pepsi commercials.the ultimate fit with brand Pepsi.9. Michael Jackson earned a reported $5m (£3. The singer of Oops. "It's such an honor. soul singer Aretha Franklin. has signed a sponsorship deal with Pepsi. optimistic and fun-loving .75m) over five years in a contract with Nike sports clothing. I Did It Again and Baby One More Time will appear in Pepsi commercials and the company will sponsor her next tour." Other sponsorship deals Spears' deal is likely to be more in line with current star sponsorships such as golfer Tiger Woods. Jackie chen 10. 19. popular entertainment." she said. Spears called previous Pepsi endorsers like Jackson.. said: "Britney is on the cutting edge of contemporary. who will reportedly earn $100m (£68. New York. Steven seagal Some of the sport celebrities used by Pepsi in the world are:1) Inzamam ul haq 2) David Beckham 3) Meradona 4) Jeff Gordon 5) Ronaldenio 6) Roberto Carlos Britney joins the Pepsi generation Pop icon Britney Spears. Pepsi's senior vice president of strategy and marketing. country star Faith Hill and Ray Charles "all of my heroes".. "She's youthful. inventive.4m) for his Pepsi collaboration in 1984. Speaking at Pepsi headquarters in Purchase.
The campaign kicks off with the 'OK Corral' advertising execution. as Pepsi announced a valuable partnership with the Football Association to invest in the rising stars of the nation's game. Nationwide. Pepsi secure one of the most lucrative sponsorships in sport Pepsi Sponsors Pakistan Indian Cricket Series Pepsi Beverages International announces contract to become Official FA Partner The future of English football was enhanced today. Director of Marketing. This deal provides Pepsi with the platform to be at the heart of the national game for four years. "Their investment will be vital in sustaining the Football Association's work within the structure of youth football. Pepsi will become title sponsors to the FA Youth Cup and FA County Youth Cup." "Today's announcement is very important for the future of English football. Other Pepsi promoters include British pop stars Robbie Williams." "I am pleased for all sorts of reasons that Pepsi is to become an FA sponsor.5m) with Reebok. up to and including World Cup 2006." said David Beckham. We have beneficial alliances with Manchester United and Real Madrid." 2003 will see a series of unique football experiences provided by Pepsi. "Pepsi's investment in the Football Association will ensure a sound structure for the development of youth talent throughout England. set to launch next month. "Investing back in football is a key part of Pepsi's strategy." said Paul Barber. Umbro and McDonalds. and strong long-term partnerships with players such as England captain David Beckham. Director of Marketing and Communications of the Football Association.Wimbledon winner Venus Williams has also just signed a contract reportedly worth $40m (£27. Pepsi brings together some of the world's greatest football stars including David Beckham and Roberto Carlos . As FA Partner in Youth Football." commented Karen Goffe. Pepsi will support the new National Football Centre and the long-term development of football at every level." commented England manager Sven Goran Eriksson. This is a good day for the nation's game. "I have worked with them on a personal level for over 5 years and really respect their enthusiasm for football. and believe that this helps establish our position as the number one soft drink in football. Pepsi UK. Pepsi joins this groundbreaking partner scheme alongside Carlsberg. Captain of the England Football Team. Through this innovative scheme. As Official FA Partner in the development of Youth Football. The Spice Girls and Boy zone. "We are passionate about providing unique experiences and access through these relationships. Pepsi will provide funding dedicated to supporting the emergence of the David Beckhams' of the future." "We are delighted to have a brand with the global stature of Pepsi supporting English football. In the advert.
It Makes You Scintillate 1920 Drink Pepsi-Cola . Invigorating.Pepsi-Cola 1919 Pepsi-Cola .thanks to their sponsorship of Manchester United and Real Madrid and individual deals with selected players. Aids Digestion 1907 Original Pure Food Drink 1908 Delicious and Healthful 1915 For All Thirsts . Slogans of Pepsi To promote the products of Pepsi the organization uses various slogans. Delicious 1933 It's the Best Cola Drink 1934 Double Size 1934 Refreshing and Healthful 1938 Join the Swing to Pepsi-Cola 1939 Twice as Much for a Nickel 1943 Bigger Drink.It Will Satisfy You 1928 Peps You Up! 1929 Here's Health! 1932 Sparkling.Some of the slogans used in the various years are as follows:Pepsi Slogans 1903 Exhilarating. Better Taste 1947 It's a Great American Custom 1949 Why Take Less When Pepsi's Best 1950 More Bounce to the Ounce 1954 The Light Refreshment 1958 Be Sociable. Have a Pepsi .
CAFFEINE. SUGAR. 1969 You've Got a Lot to Live. Pepsi Pours It On. PHOSPHORIC ACID. HIGH FRUCTOSE CORN SYRUP. Have Fun. Pepsi's Got a Lot to Give 1973 Join the Pepsi People Feelin' Free 1976 Have a Pepsi Day 1979 Catch that Pepsi Spirit 1981 Pepsi's Got Your Taste for Life 1983 Pepsi Now! 1984 The Choice of a New Generation 1992 Gotta Have It 1993 Be Young. NATURAL FLAVORS .1961 Now It's Pepsi for Those Who Think Young 1963 Come Alive! You're in the Pepsi Generation 1967 Taste that Beats the Others Cold. Drink Pepsi 1995 Nothing Else is a Pepsi 1997 Generation Next 1999 The Joy of Cola 2001 The Joy of Pepsi 2002 Think Young Drink Young 2003 It's the Cola 2005 Ask For More 2006 Why you Doggin' Me 2008 Pepsify Karo Gay INGREDIENTS LIST BRAND PRODUCT PEPSI Pepsi CARBONATED WATER. CITRIC ACID. CARAMEL COLOR.
POTASSIUM BENZOATE (PRESERVES FRESHNESS). CARAMEL COLOR. CITRIC ACID. PHOSPHORIC ACID. SUCRALOSE (SPLENDA(R)). NATURAL AND ARTIFICIAL FLAVORS. CARAMEL COLOR. NATURAL FLAVORS. ASPARTAME. CITRIC ACID. PHOSPHORIC ACID. ACESULFAME POTASSIUM . CARAMEL COLOR. ACESULFAME POTASSIUM Diet Pepsi Max CARBONATED WATER. CALCIUM DISODIUM EDTA (TO PROTECT FLAVOR) Diet Pepsi Wild Cherry CARBONATED WATER. ASPARTAME. CAFFEINE. ACESULFAME POTASSIUM. CAFFEINE. CARAMEL COLOR. ACESULFAME POTASSIUM. NATURAL AND ARTIFICIAL FLAVORS. POTASSIUM BENZOATE (PRESERVES FRESHNESS). POTASSIUM CITRATE. PHOSPHORIC ACID. PHOSPHORIC ACID. ACESULFAME POTASSIUM. CARAMEL COLOR. NATURAL FLAVORS Diet Pepsi CARBONATED WATER. ASPARTAME. POTASSIUM CITRATE. ASPARTAME. CAFFEINE. CITRIC ACID. CALCIUM DISODIUM EDTA (TO PROTECT FLAVOR) Jazz – Caramel Cream CARBONATED WATER. CAFFEINE. ACESULFAME POTASSIUM. NATURAL & ARTIFICIAL FLAVORS. NATURAL FLAVORS. PHOSPHORIC ACID. POTASSIUM BENZOATE (PRESERVES FRESHNESS). ASPARTAME. POTASSIUM BENZOATE (PRESERVES FRESHNESS). NATURAL & ARTIFICIAL FLAVORS. ACESULFAME POTASSIUM. CALCIUM DISODIUM EDTA (TO PROTECT FLAVOR) Jazz – Black Cherry French Vanilla CARBONATED WATER. POTASSIUM CITRATE.Caffeine Free Diet Pepsi CARBONATED WATER. PHOSPHORIC ACID. CARAMEL COLOR. CITRIC ACID. CAFFEINE. PHOSPHORIC ACID. VANILLA EXTRACT. CITRIC ACID. CARAMEL COLOR. PANAX GINSENG EXTRACT Diet Pepsi Vanilla CARBONATED WATER. POTASSIUM CITRATE. CITRIC ACID. PHOSPHORIC ACID. ASPARTAME. CARAMEL COLOR. NATURAL FLAVORS Caffeine Free Pepsi CARBONATED WATER. POTASSIUM BENZOATE (PRESERVES FRESHNESS). PHOSPHORIC ACID. CALCIUM DISODIUM EDTA (TO PROTECT FLAVOR). CITRIC ACID. NATURAL FLAVORS Diet Pepsi Lime CARBONATED WATER. POTASSIUM BENZOATE (PRESERVES FRESHNESS). SUGAR. CARAMEL COLOR. NATURAL FLAVORS. CITRIC ACID. POTASSIUM CITRATE. CAFFEINE. ASPARTAME. CAFFEINE. CAFFEINE. CALCIUM DISODIUM EDTA (TO PROTECT FLAVOR) Pepsi One CARBONATED WATER. POTASSIUM BENZOATE (PRESERVES FRESHNESS). HIGH FRUCTOSE CORN SYRUP. PHOSPHORIC ACID. CARAMEL COLOR. POTASSIUM BENZOATE (PRESERVES FRESHNESS). CITRIC ACID. CITRIC ACID. POTASSIUM BENZOATE (PRESERVES FRESHNESS). ASPARTAME.
SUGAR.Pepsi Wild Cherry CARBONATED WATER. PepsiCo's dedication and commitment to the environment is stated in their "Worldwide Code of Conduct". CAFFEINE. . recycling. and energy use programs that promote clean air and water and reduce landfill waste. Business is conducted by complying with all applicable laws and regulations and provides a safe and healthy environment. The "Worldwide Code of Conduct" defines PepsiCo's commitment based on the following environmental principles: 1. such as recycling and conservation. NATURAL FLAVORS.. (Diet Dew also introduced this year) 1992 Get Vertical 2008 Do The Dew ENVIRONMENTAL COMMITMENT PepsiCo has a corporation-wide commitment to the environment. CITRIC ACID Mountain Dew slogans since Pepsi purchased Mountain Dew from the TIP Corporation in 1964: 1965 Yahoo Mountain Dew. HIGH FRUCTOSE CORN SYRUP. maintaining. and operating facilities that protect their people and their physical resources. 2. PepsiCo commitment to reducing the impact of their businesses on the environment through conservation. PHOSPHORIC ACID. CARAMEL COLOR. Hello Mountain Dew 1979 Reach for the Sun. scientifically based and economically sound. constructing.. PepsiCo is dedicated to designing. PepsiCo is committed to providing a safe and healthy environment for their employees as well as for the community. It'll Tickle Your Innards 1969 Get That Barefoot Feelin' Drinkin' Mountain Dew 1973 Put a Little Yahoo in Your Life 1974 Hello Sunshine. Reach for Mountain Dew 1981 Give Me a Dew 1983 Dew it To it 1986 Dew it Country Cool. and reduce land fill waste. 3. energy conservation. Developing programs that promote clean air and water. Minimizing the impact of our businesses on the environment through methods that are socially responsible.
The other three aspects are product management. quantity break. specific vendor quote. By cooperating with different organizations and governments to find solutions that reduces pollution and by supporting environmental policies PRICE Pricing is one of the four p's of the marketing mix. shipment or invoice date.5l bottle of Pepsi from forty five rupees to forty rupees during the Ramadan and the Eid seasons. and place. The products of Pepsi are easily available and are sold at affordable prices all over the world. Price is the amount of money and/or other items with utility needed to acquire a product. and many others. Pepsi also sells its products at discount prices at special occasions. PepsiCo sets the prices of its products according to the prices of its competitors PepsiCo always try to sell its products at reasonable prices. Pricing is the manual or automatic process of applying prices to purchase and sales orders. For instance PepsiCo reduces the price of its 2. During the summer season the prices of Pepsi goes high and decreases in the winter season. The main objective of pepsi is to make its products available for all classes of people. train and motivate employees to help the environment. It is also a key variable in microeconomic price allocation theory. Every marketing activity – including pricing should be directed towards a goal. promotion or sales campaign. Automated systems require more setup and maintenance but may prevent pricing errors. The increase in the price of Pepsi during the summer is due to its increase in consumption. 5. Thus management should decide on its pricing objective before determining the price itself. price prevailing on entry.4. promotion. By supporting programs that educate. based on factors such as: a fixed amount. combination of multiple orders or lines. . This increases the sales of Pepsi during the Ramadan and Eid seasons.
S 20. Haleeb.Pepsi sets the prices of its products in accordance with the prices of its competitors mainly the coca cola company. COMPARISON OF PRICES PepsiCo products Price(Rs) Competitors products Price(Rs) Pepsi 250ml 12 Coke 250ml 12 Pepsi 500ml 25 Coke 500ml 25 Pepsi 1 liter 30 Coke 1 liter 30 Pepsi 1. In Pakistan the snack products introduced by PepsiCo include Kurkura. 20 and it comes in two flavors.S 10.S 10 whereas the price of Aquafina bottle of volume 500 is also R. Nurpur and Nestle.S but a large pack of Lays is for R.5 L 25 Nestle 1. Olpers is the milk introduced by PepsiCo. For example a box of Pringles cost about 95 R. The Main competitor of Aqua life pure drinking water is Nestle. To increase its sales Pepsi introduced a 2.S. All these fall in the same price line. Kurkura is a new product launched by PepsiCo.S 10. Lays has also introduced a smaller pack of R.S.5L jumbo bottle of Pepsi at 50 R. Thus people get an extra 0.5 L of Pepsi for an increase in just 5 R. The prices of these products are relatively low as compared to their rivals.5 liter 50 Pepsi jumbo 60 Coke jumbo 60 Aquafina 500 15 Nestle 500 15 Aquafina 1. The introductory price of Kurkura is R.5l 25 Lays small pack 10 Super crisp small 10 Lays large pack 20 Super crisp large 20 Olpers small pack 14 Nestle milk small 14 Olpers large pack 42 Nestle milk large 42 Cheetoos 20 kolson 20 Kurkuray small 5 Slanty Small 5 . The prices of nestle drinking water bottle of volume 500 ml is R.5 liter 50 Coke 1. The main competitors of Olpers milk include good milk. Lays and Cheetos.S.
Most sales are made on cash bases. As 250 ml is a convenience product. Distribution objective of Pepsi is to make pepsi available at an arms length i. take the empty bottles and replace them with new bottles and get the payments but the credit facilities are given to few organisations like PIA. Provides freezers whose sales reaches a specific limit. Company owns its distribution network.Kukuray large 10 Slanty Large 10 Mountain dew 250 12 Sprite 250 12 Mountain dew 500 25 Sprite 500 25 Mountain dew 1. Products are distributed without the help of middleman like distributors. 2. Rate discount Credit Facilities Usually credit facilities are not provided by the companies.Products are distributed by company transport.5l 50 Sprite 1. CALTEX and AVARI.5 liter 50 Marinda regular 12 Fanta regular 12 PLACEMENT Distribution is movement and product from manufacture to end user. 3. The sales man goes to retailers-outlet.e whenever we need pepsi it should be there at the stores and outlets. Number of outlets: . Most common are: 1. Free bottles for achieving target. This credit is short term. Pepsi (Riaz Bottlers) uses the direct distribution method for distribution of its products. Incentives to Distributors Pepsi gives some incentives to distributors or retailers. SHELL. Pepsi and its bottlers are making extensive distribution.
buying from other minority and women-owned businesses.In the initial stage the number of outlets were about 1 thousand now there are 15 thousand outlets in lahore. or something as specific as a spot on a shelf. Pepsi claims that their targeted customers are satisfied with the products and services they offer. It has enabled us to enter into partnerships with hundreds of firms whose contributions to our success have been enormous. and not a specific placement. Company Image: It also is a reputable org. say. much has been written about the "sense of place". However. training. Target market: Pepsi targets both young and old. but which is principally used in a geographic sense as a noun to denote location. New York City. a well-known phenomenon in human society in which people strongly identify with a particular geographical area or location. rolemodeling. in most Wikipedia articles that use it as a link. It's up to us to reaffirm those bonds and to act on them in ways that benefit us all. Since 1982. Another instance of its use is as an identifier of a location that is noted for a particular characteristic. and supporting community organizations. it is referring to location in a geographic. Quality Conscious: . It may refer to something as macroscopic as. Pepsi-Cola has conducted a structured program of purchasing quality products and services from suppliers who are designated as Minority/Women Business Enterprises (M/WBEs). We're extremely proud of what our M/WBE program has accomplished. Place is a term that has a variety of meanings in a dictionary sense. The steadily increasing business with minority and women-owned firms has improved our company's supplier base. For instance. though in a sense of a location identified with that which is located there. and is well known all over the world. such as Stonehenge defining its location as a unique place. sense. Swot Analysis Strength: 1. When it comes to business. It has also helped to strengthen the suppliers' firms as well as the minority community infrastructure with regard to such benefits as employment. 2. Perception of producing a high quality product. minority and majority goals are more alike than different.
e.000 cases per day is not only in Pakistan but also in South Asia. 8. High Tech Culture: The whole culture and business operating environment at Pepsi-Cola-West Asia has quick access to a centralized database an they use computers as business tools for analysis and quick decision making.They maintain a high quality as Pepsi Cola International collect sample from its different production facilities and send them for lab test in Tokyo. Production Capacity: It has the highest production capacity i. Pepsi foods iii. Large No. 7. Pepsi beverages ii. Also sponsor social activates programme like music etc. Wasim Akram. it was published in Financial post that there has been big complaints from the customers with regard to the bad taste that they experienced during the span of six months. 5. Pepsi Restaurants.e. . Weakness: 1. 6. Sponsorships: They mainly use celebrities in their advertising campaigning like Imran Khan. 4. Market Share: It has a highest market share i. 62% in Pakistan and leading a far step head from its competitors. Waqar Younas etc. Decline in taste: During the last years. 60. of diversity businesses: This is also its main strength as it ahs diversity in many businesses such as i. Good Relation with Franchise: Throughout its history it has a good relation with franchisers working in different areas of the world where they have the production facilities. 3.
In. Increase Population: As almost in all over the world growth rate is increasing which in turn increases the demand of products and necessities and especially in Asia the market is growing at a faster rate as compare to other continents. Weak Distribution: They lack behind in catering the rural areas and just concentrating in the urban areas. 3. Short term Approach: They have a lack of emphasis on this in their advertising such as currently when they losses the bid for official drink in the 96 cricket world cup. Opportunities: 1.2. Imitators: They also have a problem of imitatiors as receives complaints from customers that they find take product in disguised of Pepsi’s product. They started a campaign in which they highlight the factor such as “nothing official about it”. 2. Political Franchises: Such as in Pakistan. He may reduce the supply and exploit the company. So the selection is not appropriate as this thing is harmful to their image as well as the strategies. Changing social trend: . 2. So they have to attract new entrants. 3. Hamayum Ahkhtar is its franchisee who has a strong political support from a political party which is in opposition. 4. their era in government less taxes are imposed on them but relation increases as they come in opposition. This action will surely affect the production process. Corporation’s shortage problem: Again this is also a serious threat from it suppliers as if supplier is unhappy with the company. Threats: 1. Government Regulation: They face problem if government employ taxes on them which force them to raise the price of their product.
it provide the company a favour to capture this fast moving market with its take away product. Diversification: They may enter in garments business in order to promote their brand mane.As in all over the world people are rushing towards fast food and beverage because of life which ahs become much faster. . by making sports cloths fro players which represent their name by wearing their clothes. 3.
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