Raj Empire Project (Hard Bond)

Raj Empire 2011 A Project Report On Summer Training At Fame Raj Empire
Submitted by Girija Agrawal (05) Shanky Ahuja (06) Gaurav Mittal (102) Surbhi Saboo (156)
Under The Guidance Of Narendra Jadav In The Partial Fulfillment Of The Requirement For The Admission In Semester V In BBA Programme Submitted To, Navnirman Institute Of Management (NIM-BBA), Bharthana, Surat Affiliated to VNSGU Surat Academic Year 2010-2011
Navnirman Institute Of Management 1
Raj Empire 2011
Project report on
Navnirman Institute Of Management
Raj Empire 2011
ACKNOWLEDGEMENT
The fundamental objective of the Summer training lies not just in successful completion of a given assignment but also the positive expansion of the professional business person inside the student who undertakes such an assignment. I would like to pay my gratitude to the following people for guiding me throughout my association with them. I would like to extend my respect and gratefully thank Mr. UDAY KHAIRNAR (Assistant manager (unit head) of fame Raj Empire ) for giving me an opportunity to work in such an important sphere, MISS NIKITA R PANDIT for sharing his vision, experience and time with unconditional support, patience and guidance throughout the project. I would like to express my gratitude to Mr NARENDRA GADAV (NIM Surat ) for his help, guidance, and cooperating nature.The project has shaped very differently under his direction. I would even like to thank all the staff members at FAME RAJ EMPIRE Who really were always ready to extend their hands whenever i need help from them and also guide very nicely always. Also would like to thank all the People with whom I interacted to collect primary data and who shared their managerial excellence. Their insight of the business has been of great help. I would like to thank all the people above their confidence which they had in me during the project. I shall also remain ever grateful to them for maturing the business person in me apart from extending their persistent support throughout the training.
Girija Agrawal (05) Shanky Ahuja (06) Gaurav Mittal (102) Surbhi Saboo(156)
Raj Empire 2011

EXECUTIVE SUMMARY
We have done our summer training with fame Raj Empire , Surat from 21st April 2011 to 10th June 20, 2011 .our project report is based on study of all the department in fame . Today, entertainment industries , has expanded on a large bases. Thats why, FAME occupies a very important place among, entertainment industry services operative in the world. Owing to growing complexity of life, trade and commerce, individuals as well as business firms , every individual want to entertain himself by relaxing himself .Therefore we studied the department of fame and what purpose does it serve to individual or an organization is therefore necessary. This project gives an insights regarding companys brand awareness and customer perceptions about various services which the organization provide. Main objective of the project is to understand the customer preferences effectively and efficiently and improve customer relationship. For execution of the project methodology adopted is through secondary data. Survice sector has been given more emphasis for the study of the project because it is the sector where all the type of Age group, Income class and different level of people represented. We hope fame Raj Empire , Surat will recognize this, as well as they take more refer from the project report.
Raj Empire 2011
Index
Sr no.
1.
Topics
Introduction
Pages
6
2.
Marketing department
23
3.
Human resource department
53
4.
Operational department
87
5.
Finance department
102
6.
Bibliography
118
Raj Empire 2011
Chapter 1 Introduction
1.1 Overview of The Industry 1.2 Overview of The Company 1.3 Overview of The Competitors
Raj Empire 2011
1.1 Overview Of The Industry

Fame Cinemas (Fame India ltd) is dealing with distribution, exhibition, multiplexes and negative rights
based in Mumbai. It was established in 1999 as Shringar cinemas ltd. In 2008, the name changed from shringar cinemas ltd to fame India ltd. Company went public in 2005 to raise money from equity market through an initial public offering. Which helped to opening up multiplexes in thane, hyderabad, Aurangabad and Kolkata. It has currently 95 screens and 26488 seats across 12 cities in indin with presence in states of Maharashtra, Gujarat, Haryana, west Bengal, Jharkhand and karnataka, with plan to open Movies, trailers, premieres and more fame is a place of constant innovation. Fame (i) ltd (formerly shringar cinemas ltd) is a company dealing with distribution, exhibition, multiplexes and negative rights. It has been instrumental in bringing the highest quality of entertainment to indian audience with over 28 years of experience in distribution and over five years experience in exhibition of films. First multiplex was launched in andheri (w) fame adlabs and till date we have 25 multiplex across india. Currently, we operate 93 screens and 26269 seats across 12 cities in india with presence in states of maharashtra, gujarat, haryana, west bengal, jharkhand and karnataka. We expect to roll out at least 9 screens further in the year 2009-10 the brand fame (i) ltd has stood for ethical, fair practices and transparent dealing over the last several decades. This is the core strength on which all our businesses are built. Entertainment an experience - fame cinemas constantly endeavors to bring in the highest quality of entertainment to mumbais film going audience. Fame has transformed the experience of movie lovers into a pleasant, very user-friendly and delightful experience. Given the commitment to the quality of service & films being screened, there is little wonder then that, fame has a burgeoning set of loyal customers who love getting pampered here. Our mission is to offer a world class viewing experience to the consumer through a chain of multiplexes. The years between 2002 and 2009 witnessed what may have been the most significant transformation in indian film industry through fame (i) ltd. We benchmark ourselves with global multiplexes, and strive to enhance our service offering in line with the emerging trends globally. To provide exceptional consumer experience, we have introduced the gold class screens which feature natural leather recliners, where each recliner stretches to 150 degrees, super size screens, state of the art projection and sound systems. Apart from popcorn and soda, we also offer specialty food, which can be ordered and delivered on ones seat!
another 9 screens at chandigarh and chennai with seating capacity of 2313 people.
Raj Empire 2011

1.1.1 Expansion & Projects:
In line with our business strategy of fast growth with a pan-india presence, your company is currently working on the following
Projects. 1. Fame Pimpri

This proposed 3 screen multiplex is a part of 3 lacs square feet shopping area development. It is off the old mumbai-pune highway and is in close proximity to the up market catchments area of pradikaran. Many major industries like baja auto, telco, thermax etc have their principal manufacturing and residential units within a radii of 2 -5 kilometers from this property.
2. Fame Surat
The proposed 6 screen multiplex is located on bhatar road, off ghoddod road which is a prime residential and retail location. It is very close to the commercial/ trading area of ring-road area. The multiplex is a part of 1,20,000 square feet development. The multiplex will be operated on a management model of running the property.
3. Fame Kolkatta, hiland park

Kolkatta has enjoyed a reputation of rich tradition of enjoying quality cinema. Consumer demographics and favourable regulatory regime are conducive to the growth of the multiplex business in kolkatta. We have signed an agreement with calcutta metropolitan group ltd (cmg ltd) to operate for a period of 8 years, a multiplex in an entertainment complex constructed by cmg ltd. The entertainment complex will house prominent brands like big bazaar in the categories of retail, food, leisure and entertainment.
4. Fame Aurangabad
Aurangabad is an industrial hub in the state of maharashtra with an approximate population of 12 lacs. The site for the multiplex is located in the central locality of town centre on the jalgaon road. The said location is in the upmarket locality of the cidco area. The proposed site is an existing twin cinemas which will be retrofitted to a 3 screen multiplex.
5. Fame Hyderabad.
Hyderabad, the capital of state of andhra pradesh has a large number of professionals working in the it industry. We propose to open a multiplex at himayatnagar in hyderabad. The site for the proposed multiplex is at significant distance from the existing multiplexes clustered in the heart of the city. The proposed multiplex will comprise of 3 screens.
6. Fame Thane
We propose to open a multiplex at kapurbawdi in thane, which is an adjacent district to mumbai and over the years has emerged as a preferred destination for middle class citizens. The proposed multiplex will be part of one of the largest malls in thane with about 6,00,000 sq. Ft. Area. The mall is expected to house some of the prominent brands and establishments like big bazaar, thus ensuring adequate visibility for the multiplex. The multiplex will comprise of 5 screens. Navnirman Institute Of Management 8
Raj Empire 2011
1.2
Overview Of The Company
We are an integrated film exhibition and distribution company operating a chain of multiplexes which offers a world class viewing experience to the customer. In the late 1990s, we saw an opportunity in providing good quality movie viewing experience to the indian audience. Combined with the boom in high quality retail space in india, the avid movie going habits of indians and the paucity of good quality theatres in the country, we felt this was a viable opportunity for a successful business. We, therefore, reoriented our business model to increase our focus on the nascent film exhibition business, by leveraging on our strong film distribution experience. Our foray into film exhibition is led by mr. Shravan shroff. Our film distribution business continues to be spearheaded by mr. Shyam shroff and mr. Balkrishna shroff, who are respected names in the indian film industry. After studying market dynamics and national movie trends and comparing them with the developed markets, we realized that the exhibition business in india will soon move away from the traditional standalone, poorly maintained single screen theatres to high quality multi-screen set-ups, which are aimed at providing quality viewing experience to movie viewing patrons.. We realized that good content, high service standards and modern cinema halls will bring in the required competitive edge over other formats and thus increase footfalls in theatres. We therefore decided to expand our operations into the film exhibition business, by capitalizing on the vast untapped potential of the indian multiplex business. The film exhibition industry has traditionally been a very capital intensive business. We wanted to make a capital efficient, main-stream exhibition business model. We leveraged our relationships as distributors with various exhibitors to initiate our foray into film exhibition using the theatre management / programming model.
Raj Empire 2011
1.2.1 Report
P 5in the theatre management / programming model we offered our content selection and programming skills to the theatre owner for a fee and/or a share of profits. We were able to work with a wide range of exhibitors including existing single screen theatres like maratha mandir (matinee), gemini as well as new multiplexes like imax adlabs. Apart from the above, we also leased existing theatres and operated them with our own processes and employees. We managed theatres like cinestar and cinemax in the western suburbs of mumbai. As a result, over the last 9-10 years we have built up a good experience in programming and managing a wide variety of single screen and multiplexes at various locations. In 2001 in order to encourage investment in the sector, the maharashtra government announced significant tax benefits for multiplex operators, which made investment in this sector more attractive. Sensing this opportunity, we decided to invest further capital into the multiplex business. We raised fresh private equity capital from gw capital (one of the leading venture capital funds) and commenced investments in a capitalefficient manner. Our first investment was made as a joint venture investment in swanston multiplex cinemas private limited ("swanston") along with the vm group. Swanston operates fame adlabs, a 5-screen multiplex located at citi mall in versova, mumbai. Thereafter, we have set up a 6-screen multiplex at inorbit mall in malad, mumbai, a 3-screen retrofit at nasik and a 4-screen multiplex at raghuleela mall in kandivali, mumbai. The versova multiplex commenced operations in april 2002, the malad multiplex commence operations in september 2004 and the nasik multiplex commenced operations in november 2004. We have already started operations in our kandivali multiplex. We benchmark ourselves with global retail multiplexes, and strive to enhance our service offering in line with the emerging trends globally. To give the customer a "movies plus" experience we have let out retail space to various entities. These partners provide value services to the patrons in the form of movie based merchandise, eating options, deserts etc. They pay us a fixed sum every month and/or a certain percent of their sales e.g. Biba, caf coffee day, candy treat, donut co. A multiplex offers the brand owner an opportunity to interact with the patron. Various advertising opportunities available are on screen ad shots, posters, stalls etc. Lg, hyundai, citibank are some of the advertisers. Several factors have affected our results of operations, financial condition and cash flow significantly over the past five years.
These factors include:

Retail boom: in the last 5-7 years we have witnessed a significant growth in organized retail in india.
Favourable demographics, rising consumer incomes, real estate developments especially with emergence of new shopping malls, availability of better sourcing options both from within india and overseas, and changing lifestyles that bring the indian consumer closer to the consumers in more developed markets are driving the growth of organized retailing. N growing corporatization in film industry. Corporatization of film production entities is resulting in more timely and better quality film productions.n new films are being released across a larger number of theatres with a larger number of prints in order to maximize theatrical revenues in the shortest time period.
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Overseas market (theatrical, video and television) is becoming increasingly lucrative for indian film
productions because of a large and fast growing indian diaspora which is estimated at 20 million.
Entertainment tax sops for developing and operating multiplexes are being offered by certain states. This
has encouraged the growth of multiplexes and also encouraged single screen theatres to convert into multiplexes. Growth in multiplexing - catching the retail boom. These factors and a number of future developments may affect our results of operations, financial condition and cash flow in future periods. We believe that the following future developments may affect our future results of operations, financial condition and cash flow Multiplexes are fast emerging as the one of the key anchor tenants for most organized retail outlets in india. Improving regulatory environment. Multiplexing - highly fragmented industry with scattered ownership - opportunities exists for nationwide film exhibition chain through chain of multiplexes. Easier access to capital due to corporatization of the industry. Additional capital expenditures and related financings, if any, including for capacity expansion; New strategic partnerships or mergers/acquisitions; shringar cinemas ltd
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1.2.2 Opportunity & Threat

We are strategically positioned to leverage our strength in the domestic market, due to our competitive strengths that include the following:
Strengths:
A) B) C) D) E) F) H) I) market reputation: ability to identify locations: proven project management skills: capital-efficient project design and execution: selection of content: marketing strength: long-standing experience in film distribution: integrated technology backbone:
Weakness:
A) fluctuations in convertibility rates may adversely affect the cost of our projects. B) the implementation of our proposed projects may be subject to certain delays. C) we are depended on our management team for our success. D) we may fail to realize the anticipated benefits of future acquisitions and we may incur costs that could adversely impact our profitability. E) our ability to consolidate our total revenues may be affected if our shareholding in swanston multiplex cinemas private limited is reduced
1.2.3 Outlook
The outlook for the current year is quite impressive. We expect that we will be starting the operations at a few more multiplexes that will help us to spread our income across various regions. This will give a boost to the bottom line.your company now operates four multiplexes which are fame adlabs, fame malad, fame nashik and fame kandivali. Your company has already finalized properties at various locations for starting the multiplexes. In the next two years, the company is looking at starting the operation at another 10 multiplexes across the country. The company would be operating in cities like hyderabad, kolkatta, surat, pune and allahabad. The company has signed up properties till fy 08 in-line with the growth strategy of the company
1.2.4 Internal Control System & Adequacy

The company has adequate internal control system to ensure safeguarding of assets against unauthorized use and to provide that all transactions are authorized, recorded and reported correctly. The company has a system of periodical internal audit.
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1.2.5 Background
In the late 1990s, we saw an opportunity in providing an outstanding movie viewing experience to the indian audience. Combined with the availability of high quality retail space in india, the avid movie going habits of indians and the paucity of good quality theaters in the country, we felt this was a viable opportunity for a successful business. We, therefore, reoriented our business model to increase our focus on the nascent film exhibition business, by leveraging on our strong film distribution experience. We benchmark ourselves with global multiplexes, and strive to enhance our service offering in line with the emerging trends globally. To provide exceptional consumer experience, we have introduced the gold class screens which feature natural leather recliners, where each recliner stretches to 150 degrees, super size screens, state of the art projection and sound systems. Apart from popcorn and soda, we also offer specialty food, which can be ordered and delivered on ones seat!.
1.2.6 Evolution
we were incorporated in 1999 and commenced operations in the same year. We were formed with the core objective of providing cinema goers a unique movie viewing experience. in 2001 in order to encourage investment in the sector, the maharashtra government announced significant tax benefits for multiplex operators, which made investments in this sector more attractive. Sensing this opportunity, we decided to invest further capital into the multiplex business. We raised fresh equity capital from gw capital (one of the leading venture capital funds, and now know as india value fund) and commenced operations Currently, operates 97 screens and 27,191 seats across 12 cities in india in sates of maharashtra, gujarat, haryana, west bengal, jharkhand and karnataka.
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1.2.6 Properties under fame india ltd.

No of screens Properties under fame india limited Mumbai Pune Nashik Aurangabad Kolkata Anand Bengaluru Dhanbad Bharuch Panchkula Baroda Properties under joint venture Mumbai Properties under management model Kolkata Surat Baroda Total 2 6 3 97 701 1840 994 27,191 5 1282 32 6 3 3 10 3 10 4 3 3 4 8951 2024 1318 1012 2405 624 2386 996 890 652 1116 No of seats
We expect to roll out at least 9 screens further in the near future :

No of screens Properties under fame india limited Chandigarh Chennai Total 4 5 9 1005 1308 2313 No of seats
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Raj Empire 2011 1.2.7 Strengths

market reputation: the fame brand has been identified with professionalism and transparency in business practices. This is the core strength on which all our businesses are built. ability to identify locations: one of the biggest factors for the success of any multiplex is the location. We believe that our skill in identifying locations is one of our key strengths. We have a professional team with many years of experience in evaluating various locations in terms of catchment area, competing alternatives, expenditure patterns and demographic trends. proven project management skills: we have an in-house professional team for project implementation supported by project management consultants. This model of implementing projects has enabled us to complete properties within budgets and time. capital-efficient project design and execution: our projects are planned and conceived in a manner that each property is profitable on a stand alone basis. We use our internal skills to assess the location and demographics and decide on capital expenditure accordingly. The properties on which we operate are not owned by us. We manage these properties pursuant to agreements entered into with the respective owners of the properties. Apart from stand-alone profitability of each site, it also ensures an efficient use of capital. Selection of content: due to our experience in content selection and programming for many theaters and a deep understanding of different film genres (developed in our distribution business), we are well-placed to exploit each film available in the market. Marketing strength: the brand fame has been established in the consumers mind due to marketing through newspaper ads, radio spots, direct mailers, internet mailers, purple ribbon (our social initiative) and the use of promotions like paid previews, contests, movies merchandise, dj in the lobby over the weekend etc. Premieres of films are also used as an important marketing tool.
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Customer orientation: fame has built a clear focus on customer orientation, by providing services such as, tele-bookings, home delivery of tickets, internet bookings, ivr and kiosk bookings.
long-standing experience in film distribution: apart from the experience in areas of exhibition i.e. Programming, theater management and running multiplexes, we have experience of over 25 years in film distribution. This distribution experience is particularly useful for the exhibition business in the following way: Ability to identify under serviced areas and/or untapped locations, where unmet demand for a movie theater exists. This helps us in selecting locations. Relationship with producers/distributors in getting access to content. Relationship with theater-owners enables us to have access to locations for retrofits properties. Understanding of different film genres and their box-office potential. This is important for content selection. Integrated technology backbone: we have laid a lot of emphasis on a technology and systems. We use different softwares, which provide us a regularly updated mis. This assists us in our day to day operations. Vista vista is erp software made by a developer in new zealand and used internationally; which covers all aspects of managing and operating cinemas. The product line is scalable so as to be suitable to exhibitors who run from one cinema to hundreds of cinemas. Apart from box office and f & b sales, the vista suite is used for web ticketing, kiosks, employee scheduling etc. Boss the back office software system (boss) is a specialized accounting system for the hospitality industry / service oriented companies. This software is integrated completely with vista, thus enabling accounting to remain online on a daily basis. This helps in closure of books every month and preparation of mis reports within 5 days of the month end. Growth strategy our growth strategy is to increase number of patrons is through a pull innovative programming and push block booking and build a pan india presence is a cost effective manner, and furthering fame as an experiential multiplex brand through a mix of multiplexes, retrofits and some standalone properties.
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1.2.8 History
We were incorporated on october 26, 1999 as a private limited company .pursuant to a resolution passed by our shareholders at an egm held on december 19, 2004 we became a public limited company on december 24,2004 in accordance with the provisions of section 31/44 of the companies act, 1956. Shringar group started of in the early 50's when mr. Gobindramn naoomal shroff and mr. Vasudev naoomal shroff formed a partnership firm by the name of issardas naoomal, with the main objective of financing bollywood films. Some of their best known films financed are dusham, kafila, chalti ka naam gaadi, jhumroo,basant bahar, post box 999 howrah bridge, do raaste, guide, evening in paris, aradhana, night in london, dharma etc. By the mid 60's the firm formed maya & co. And began acquiring film distribution rights and distributed them to theaters through m/s chhabra film exchange. Holi aayee re, mera gaon mera desh, dilli kathug, sazaa were films that maya & co, distributed during this period. The success of the films at the box office prompted the shroff brothers to venture into the distribution trade. In early 70's mr. Shyamshroff and mr. Balkrishna shroff (sons of mr. Gobindram n. Shroff launched a partnership firm shyamlal balkrishna & co. And exported various films like prem nagar, julie, chhaila babu, and kinara to Various overseas countries. Success of such films made the shroff family launch a firm by the name of shringar Films in 1975. By mid 90's shringar films had achieved success in the distribution business with the launch of films like Qayamatse qayamat tak, rangeela, raja hindustani, bombay, bandit queen etc. In 1997, under mr.shravan shroff's leadership shringar films ventured into the exhibition business with programming of theaters as our company's forte, Till recently bollywood faced a genuine need for alternative sources offunding, including debt and equity different From the funding received from typical priva te lenders. The reserve bank of india took the first such step by Allowing financing of indian films by banks. The central government also onferred industry status to the entertainment industry including films and approved the same as an eligible activity for film financing under the industrial development board of india, Act, 1964 and the national film development corporation. There were several reasons for organized investors to stay away from financing film companies, which included amongst others,lack of transparency,poor professional management, clear corporate structure and an exit route. To respond to the defects and deficiencies as aforesaid, the shroff family decided to corporatize their business hence decision was taken in october 1999, to incorporate shringar cinemas pvt. Ltd with the objective of Venturing into the multiplex business and shring private limited (sfpl) for film distribution. Our company was Then wholly owned subsidiary of shringar films private limited. Shroff family (the promoters) also began discussions with india value fund trustee company (ivf or investors) a sebi registered venture capital fund to evaluate possibility of funding both these companies.
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Some time in early 2001, the investors infused equity capital in our company as well as sfpl, pursuant to two sha subscription and shareholders agreements both dated april 2, 2001, namely sha-1 and sha-2 for the purpose of recording the terms on which the investors had invested in sfpl and our company respectively. these agreement also recorded certain rights and obligations in connection with th shareholding of both syh and the investors in sfpl and our company. To capture the combined beneficial interest of both the investors and syh in sfpl and our company, a separate valuation agreement dated april 5, 2001 was executed between the parties and modified on march 15,2004, describe else where in this chapter. Sfpl primarily engaged in the business of distribution and our company was to carry on the xhibition business. under both the sha-1 and sha2, our company, the promoters and the investors also had agreed that before making an ipo, it shall restructure the share capital of our company to correctly reflect the beneficial interest of the investors and the promoters on the basis of valuation then agreed between them under the valuation agreement. At that time it was envisaged that sfpl would be the main flagship company and our company would be the subsidiary of sfpl. However, some time in early 2004, since the exhibition business progressed well,it was decided to focus and promote our company as main flagship company and sfpl as our subsidiary. In view thereof, as contemplated under sha-1 and sha-2, an exercise to restructure the capital structur was undertaken, which resulted in our company being the holding or parent company of sfpl. However, whilst doing this it was all along agree and understood that the rights of both the syh and the investors as shareholders as agreed under the sha-1 and sha-2 has to be maintained, in the respective companies. In order to keep documentation simple instead of re-executing fresh shareholders agreements to reflect the change in the capital structure, the promoters, syh, ivf, our company and sfpl executed a combined supplementary agreement on december 2, 2004 to record the changes to sha-1 and sha-2. The supplementary agreement confirms that all references to sfpl or company in sha-1,would now mean only to our company, since our company is the parent company and the entire sha-1 would be construed and interpreted accordingly. All rights given to the promoters/syh and the investors for sfpl would now be available for our company as modified by the articles of association, similarly, certain rights, which were given to the investors under sha-2 for our company, would now be available to the investors in sfpl, since sfpl is now the subsidiary of our company. Prior to the execution of sha-1 and sha-2, the promoters and mr. Vasanji mamania and others (vm group) had already formed a company in the name of adiabs shringar multiplex cinemas private limited as a joint venture, which owner th eandheri multiplex property in mumbai. Ascmpl has entered into a business conducting agreement with swansto multiplex cinemas private limited (swanston) for licensing to use and occupy the premises for running of andheri multiplex for an agreed amount of royalty. In furtherance to the objectives outlined in sha-1 and sha-2, swanston became our subsidiary in june 2002 along with vm group holding 49.99%, which shares have now been transferred to adiabs films limited.
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Raj Empire 2011 1.2.9 Fames Position In Past Year 2005

-the company plans to raise rs 38-43 crore from the equity market Through an initial public offering of 81,50,000 equity shares of rs 10 each. The price band has been set at rs 47-53 per share. The proceeds of the ipo will be used for funding exhibition growth And opening up multiplexes in thane, hyderabad, aurangabad and Kolkata. The book running lead managers to the issue are enam Financial consultants pvt ltd and jm morgan stanley pvt ltd. -shringar cinemas public issue oversold 3.84 times
2006
-shringar cinemas limited has appointed ms. Pooja n., b.com, acs, Ll.b., as the company secretary of the company with effect from 18th June 2007 and she shall act as the compliance officer of the company Henceforth till her tenure as a company secretary in the company.
2007
- company name has been changed from shringar cinemas ltd to fame India ltd.
2008
- fame india limited has appointed mr. Abhishek mahorey as company Secretary and compliance officer of the company w.e.f. October 31, 2009.
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1.2.10 Fame surat

Surat, june 21, 2006: shringar cinemas limited, one of the country's leading movie exhibition and distribution companies, has announced its foray into gujarat with the launch of the unique six-screen fame raj empire multiplex in surat. Located at raj empire mall (near akashwani tower, bhatar road), the new multiplex will commence operations from 23rd june 2006. Designed superlatively, with state-of-the-art technology, fame raj empire is all set to become the most happening movie destination in surat. With a capacity of more than 1800 ergonomically designed seats spread across six screens, specially designed lighting, world-class projectors and fully digital sound with 3-way surround system; fame raj empire brings an international movie-viewing experience to cinema-goers in surat. Backed with 100% computerized operations, fame raj empire offers the convenience of reserving movie tickets through internet, sms as also delivery of tickets at your doorstep. If that's not enough, the multiplex will also provide the 'm-ticket' facility, which enables patrons to book movie tickets through a voicerecognition service from their mobile phone, by calling a hotline number 505 3263 and paying through their credit card. This mobile ticketing service will be available for hutch, airtel and idea subsc At fame raj empire, every screen has been designed on a different theme ranging from roman, chinese, european, russian, egyptian to arabian, to add to the visual drama. In addition to its special arabic theme, screen 6 will offer patrons the luxurious 'gold class' (recliner seats) and a separate lounge (comfortable sofas) to unwind. The other five screens will provide 'premium' and 'silver' seating arrangements. Speaking at the launch, mr. Shravan shroff, managing director, shringar cinemas limited, said, "we believe that movie viewing experience at a multiplex should be no less than exhilarating. In our endeavour to take this experience to a whole new level in surat, fame raj empire promises its discerning patrons a plethora of exclusive offerings including thematic screens, luxurious seating options, exciting movies, delectable cuisine and great interactive contests." The fame foyer will offer patrons a wide variety of food and snacks to choose fromcontinental snacks counters, chinese food carts, ice-creams, special batata wada along with the movie must-have's such as popcorn, samosas and cola. As with shringar cinemas' other properties in mumbai, kolkata, nashik and pimpri (pune), which have become benchmarks in providing world-class movie viewing experience in india, fame raj empire is all set to become synonymous with the 'buzz chahiye aa jayiye' mantra. Red carpet events, opportunities to meet with the biggest bollywood & tv stars, exclusive ticketed movie previews, innovative & exciting contest and numerous food festivals, are just some of the elements that will keep the buzz going at fame raj empire. On an average, the multiplex will provide a choice of over 6 to 8 movies per day; ranging from bollywood blockbusters, hollywood hits and best of regional movies.
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Fame raj empire
Fame raj empire

Fame raj empire 6-screen multiplex has came in surat 0n 23 rd june 2006 centrally located in bhatar road and spread over 40,000 sq. Fame raj empire is divided into 2 levels raj theatre pvt. Ltd (rtpl) and chandra vijay enterprise pvt. Ltd . (cvepl) they are the two owners of fame raj empire. Weaved into the glory of different countries, each screen proclaims the beauty, home to a country. For instance the heliographics line the wall of the egyptian screen. Dragons welcome you to the chinese screen. Murals and sculptures of the famous roman architecture stand to greet you. The russian dome recalls prominent Russian palace structures. While the famous french paintings hang outside the screen 5 and the feeling mushrooms as you enter the screen. Infact architecture of each screen is not only visible on the outside, it is carried full-fledged to the inside of the screen. To top this all, one entire screen is dedicated to luxury seating the gold class, where comfort is prime to each and every viewer.
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Raj empire has 6 screens:
Level 1
o o o Screen 1 - egyptian Screen 2 - chinese Screen 3 - roman
Level 2
o o o Screen 4 - french Screen 5 - russian Screen 6 - arabian gold
Level 1
All the three screen has two classes i.e. Silver class and premier class . There is approx 20 to 30 rs. Difference in the price of silver class and premier , depending upon the show timing .
Screen 1: Egyptian
There are in all 487 seats , 87 silver i.e. Front 3 rows and 400 premier seats . This screen has the highest sitting capacity .
Screen 2: Chinese
There are in all 306 seats , 71 silver seats and 235 premier seats.
Screen 3: Roman
There are in all 224 seats , 50 silver seats and 174 premier seats.
Level 2
All the three screen on 2nd level is premier class .
Screen 4: French
There are in all 283 seats. French screen is operated through satellites , ufo. This screen is not operated through projectors. This screen is comparatively unclear then others and even this cost less .
Screen 5: Russian
There are 452 seats in russian. It has the 2nd highest sitting capacity in all the six screens.
Screen 6: Arabian gold

This screen has only 88 seats. This screen is a luxurious screen having recliner seats. This screen is separated from other screens , it even has its own service counter , a waiting area , toilets and store room for there inventory for cushions , blankets ,etc. All the 6 screen has 2 exits in it. Every screen has 2 security alarms , for fire extenuation . Every screen has multiple speakers according to the capacity and speakers are even there behind the white screen . Navnirman Institute Of Management 22
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Chapter 2 Marketing & Sales Department
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Topic to be covered in these department are :

2.1 difference between sales and marketing 2.2 activities of the marketting department 2.3 marketting environment 2.4 study of the consumer /industrail buying behaviour process 2.5 product mix 2.6 product life cycle & marketting stratiegs 2.7 packaging & labelling 2.8 pricing strategies 2.9 channel of distribution and integrated marketting channel 2.10 study of communication process and integrated marketting communications 2.11 for service include study of three more ps ( people,process, physical evidence) 2.12 comparison of 4 ps of various offering of organisation with competitors 2.13 marketing control
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2.1
Basic Understanding Of Marketing & Sales
2.1.1 Meaning
There are many definitions of marketing. The better definitions are focused upon customer orientation and satisfaction of customer needs. marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others - kotler. marketing is the management process that identifies, anticipates and satisfies customer requirements profitably . - the chartered institute of marketing (cim). Marketing is a social process, by which individuals and groups obtain what they need and want, through creating, offering, and freely exchanging products and services of value with others. - peter druker. Marketing is the process of determing consumer demand for a product or service, motivating its sales & distributing it to ultimate consumer at a profit. Selling or sales means exchange of goods against money (price). It is a process of bargaining or negotiating about the price & the other selling conditions between the seller & buyer & coming to an agreement to sell.
2.1.2 Diffrence Between Marketing & Sales

Marketing Sales
1. Marketing is a total system of business 1. Selling means exchange of goods & activites designed to plan price. Promote & services against payment of price. distribute want satisfying goods & services to the potential customers. 2. Focus satisfaction. is on customers need 2. Focus is on service. Efforts are made to achieve maximum sale turnover of the product/service. Selling is the end result of marketing.
3. Most of preceede selling.

4.
the
marketing
activtites 3.
Intregrated marketing is used to achieve 4. Sales promotion is used as a tool for the objective of customer satisfaction. selling. 5. Profits through customer satisfaction is 5. Profits through sales volume is the the objective of marketing. objective of selling. Navnirman Institute Of Management 25
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Marketing department of the fame raj empire is managed by the main branch of fame (mumbai). All the marketing strategies are planned in the context of mumbai branch & are implemented in fame raj empire. The weekly activities of advertising is managed by the assistant manager.
2.2 Activities of Marketing Department

The main five activities of marketing department are as follows:-
2.2.1 Advertisement:Advertising is a non-personal form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food consumption, video game and television viewing promotion, and a "lazy man" routine through a loss of exercise.
DATE :- 01.05.11
Property Name: Fame Surat Sr No

1 2 3 6
Client / Brand
HDFC HDFC(no.1) HDFC(no.2) XXX ENERGY DRINK
Time Period Branding

01.04.11 TO 31.03.12 01.04.11 TO 31.03.12 01.04.11 TO 31.03.12 20.07.10 TO 19.07.12
Branding location
B/O tent cards / Danglers main lobby(Backlit) main lobby (standee) 2 2 Standee main lobby
Branding Present
YES YES YES YES
2.2.2 Sales promotions

Sales promotions are another way to advertise. Sales promotions are double purposed because they are used to gather information about what type of customers you draw in and where they are, and to jumpstart sales. Sales promotions include things like contests and games, sweepstakes, product giveaways, samples coupons, loyalty programs, and discounts. The ultimate goal of sales promotions is to stimulate potential customers to action
2.2.3 Publicity
Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment. From a marketing perspective, publicity is one component of promotion which is one component of marketing. The other elements of the promotional mix are advertising, sales promotion, and personal selling. Promotion but the publicist cannot wait around for the news to present opportunities. They must also try to create their own news.
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Examples of this include:

Art exhibitions Event sponsorship Arrange a speech or talk Make an analysis or prediction Conduct a poll or survey Issue a report Take a stand on a controversial subject Arrange for a testimonial Announce an appointment Invent then present an award Stage a debate Organize a tour of your business or projects Issue a commendatio
2.2.4 Personal Selling

Personal selling is a process of different sequential activities of the salesman or sales representatives of the company. Such sequential activities of the salesman include contacting customers explaining them about the quality and uses of product listening to the complains and sending them to the company for disposing off collection of market information and supplying it to the company, etc. Personal selling is also one of the means of sales promotion.
2.2.5 Direct Marketing

Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as tv, newspapers or radio. Businesses communicate straight to the consumer with advertising techniques such as fliers, catalogue distribution, promotional letters, and street advertising. Direct advertising is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it sends its message directly to consumers, without the use of intervening commercial communication media. The second characteristic is the core principle of successful advertising driving a specific "call-to-action."
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2.2

Marketing Environment
The forces that directly and indirectly influence an organizations capability to undertake its business. The trading forces operating in a marketplace over which a business has no direct control, but which shape the manner in which the business functions and is able to satisfy its customers is known as marketing environment. One company that has continually reinvented one of its services to keep up with the changing marketing environment is fame. The fame brand has been identified with professionalism and transparency in business practices. This is the core strength on which all our businesses are built.
2.2.1 Target & Target Customer

Target are the quantities of sales set for a target market and to be achieved within specific period of time. Target customers are the customers to be approached by the company to fulfil the target of the company. Fames target customer are the general public of all most all age group ie. Youth, children, families, etc. Its target customer varies in accordance with the movies and its rating. Fames provides an entertainment service to the society so it is offered to all the classes of the people ie. Rich & middle class.
2.2.2.Macro environment
Elements of macro-environment that affect the marketing environment fame The macro-environment refers to the general environmental factors that influences the organization. Factors outside the area of marketing which impact on but which cannot be influenced by the marketing effort including demographics, macro-economics, naturat factors, changes in life style. Macro environment is the external environment over which management has no control such as social and cultural environment, legal environment, competition, technological environmnent, etc.
2.2.2.1 Demographic environment:

Marketers are keenly interested in the size and growth rate of populations in cities, regions, and nations; age distribution and ethnic mix; educational levels; household patterns; and regional characteristics and movements, because people make up markets. similarly fame also keeps a close watch on the population, the growth rate of population in citiy and also age which plays an important role in the demand of what kind of movies should be allowed to be watched by each citizen of the city.
2.2.2.2 Economic environment:

Marketers require purchasing power as well as people. The available purchasing power in an economy depends on current income, prices, savings, debts, and credit availability. Economic environment of fame of production & distribution of wealth in the company. Changes in the economic environment posses threats to the existence of some units while provide opportunities to certain units similarly fame considers the income, savings, debt, and credit availability of the consumers. Hence depending on the income of the consumers the prices of the movie tickets is to be decided accordingly.
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2.2.2.3.Natural environment:
Marketers need to be aware of the threats and opportunities associated with four trends in natural environment: the shortage of raw materials, especially water; the increased cost of energy; increased pollution levels; and the changing role of governments. in the same way fame is also aware of the threats and opportunities which are associated with the trends in natural environment.
2.2.2.4.Technological environment
One of the most dramatic forces shaping peoples lives is technology. The marketers should monitor the following trends in technology: the pace of change, the opportunities for innovation, varying r&d budgets, and increased regulation such of the above trends in technology is given greater importance in fame
2.2.2.5. Legal environment :

Movies are been rated by sensor board so the marketing strategies should be done in accordance with the legal policies. Social, cultural : marketing strategies should be done on the basis of social attitudes and the values such as expectation of the society from the customers beliefs, materialism, rituals, etx
2.2.2.6 Political-legal environment:

Marketing decisions are strongly affected by development in the political and legal environment. This environment is composed of laws, government agencies, and pressure groups that influence and limit various organizations and individuals. Marketing decisions in fame are made according to the development in these political and social environments. market structure.
Economists analyse markets in terms of the degree of competition.

Perfect competition many firms selling homogeneous goods / services to customers Monopolistic competition many firms each selling a differentiated good / service over which they have monopoly. Oligopoly competition between a small no. Of firms Monopoly a single supplier
Conclusion :- in case of our company, if we look over the whole fame co. The market structure comes under perfect competitions as many other multiplex are giving a competition to fame. Like pvr, adlabs, inox, etc.
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2.2.3 Micro-environment.
This refers to the environment mostly closely linked to the organization. It compromises all those organizations and individuals who directly affect the activities of a company. All factors which impact directly on a firm and its activities in relation to a particular market. Elements of micro-environment that affect the marketing environment fame raj empire 1. 2. 3. 4. 5. 6. 7. Customers Intermediaries Suppliers Competitors Local community Local government Employees
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2.3
Consumer & Industrial Buying Behaviour
2.3.1.1 Consumer buying behaviour

Consumer buying behaviour is an acts of individuals in obtaining and using a product or service including the decision processes that precede and determine these acts. Consumer behaviour is the outcome of the joint effects of the individual psychological factors and environmental factors. Fame raj empire is engaged in providing entertainment services to the customer so the consumer buying behaviour depends on the personal consumers will and wishes. Consumer use the service when they feel to entertain themselves. What influences consumers to purchase products or services? The consumer buying process is a complex matter as many internal and external factors have an impact on the buying decisions of the consumer. Buying behavior of the consumer depends upon his involvement of the product. However, general observation and research indicate that generally consumers for reaching to buying decision undergo a behavioural process consisting of consecutive five steps as under:
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PROBLEM RECOGNIZATION(need to entertain themselves) (Need To Entertain Themselves)
INFORMATION SEARCH (Search Of Different Way To Entertain Themselves ie. Movies, Site Dean, Park)
EVALUATION OF ALTERNATIVES (Get Information On Various Movies Released)
PURCHASE DECISION ( To Watch The Movie)
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When purchasing a product there several processes, which consumers go through? In Fame India Ltd., consumers often go on some sort of information search to help them through their purchase decision. Sources of information could be family, friends, neighbours who may have experienced the serviceand the conclusion they hold in their mind, and alternatively you may ask the outsiders like in the percon doing kiosk booking and all. To help with their purchase decision. Customers may even actually examine the service before you decide to have it. Generally customers can get information regarding the company from advertisements in televisions and newspapers. After preparing the list of alternatives products the consumer undertakes the evaluation process. There are no set criteria for the evaluation of the product. However consumer tries to evaluate the service on the basis of its features like maintenance , service after sale, price and requirement of consumer. Different consumers may attach different weights to different features. They will pay the highest attention to the attributes that deliver the sought benefits. On the basis of evaluation of attributes the consumer develops the brand image. The marketer can influence consumer preferences with the help of advertising and introducing changes in the product. Then according to the consumer, which alternative suits to him the best they go for purchase to that product. And than the customer select this service and enjoy the service. In this sector whole consumer buying behavior process does not goes on.
2.3.1.2. Industrial buying behaviour

Industrial buying behaviour is the buying decision making process by which the formal organisation identifies its needs for product, raw material & services and evaluate and choose among alternatives brand and suppliers. organizational buying is the decision making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among the alternative brands and suppliers Fame raj empires raw material is the original movies, reels, food materials for the mcdts services. Industrial buying behaviour of movies depend on the publicity of the upcoming movie and its rating. The numbers of reels are orders according to the market condition and the publicity of the movies. In fame raj empire, the suppliers are already fixed by the head fame mumbai. Suppliers for mcdts raw materials is also been already fixed ; they are decided by the main branch.
Buying process of fame

Fame mainly runs on the projections which help 2 run the movie in the theatre room and the food and beverages offered by them in the intervals. If any of the projection stops working due to any problem the order another projection system of the same company. And food and beverages are regularly ordered by them or kept in stock from their regular suppliers. They always look for betterment of their machines so that the clearity on the screen should be differentiated with that of the other multiplex. They provide the best quality of food and beverages to their consumers so that they dont have 2 complain about the quality of the products. Hence, fame buy the best quality products and machines in order to be at the top
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2.3.2.1 Factors afecting consumer buying behaviour of fames customer
(i) Social and Cultural factors : The main factor which effect the behaviour of consumer is their social classes ; the culture they belong and the group they belong to. According to the social and cultural factor they prefer the movies to be seen. (ii) Personal factor : In the entertainment industry like fame (raj empire) the most important factor which effect the behaviour is the persons age and stage of life cycle, their occupation, their life style, self perception, etc. There are many other factor which affects the consumer buying behaviour but the main factor which to the entertainment industry are explained above.
2.3.2.2 Factors affecting industrial buying behaviour

The main factor which effect the industrial buying behaviour are :
Demand or publicity Economic outlook Financial capacity Competitions Rules / legal regulation
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2.4
Product / Service
A set of attributes in the form of physical service and ideas offered to the consumer for the satisfaction of his needs. It is an tangible and intangible attributes of an object related to the service provided by them. Fame raj empire, the entertainment industry provides the services to entertain the people ( ie.consumer). The main motto of fame raj empire is to entertain the people by providing the service of movies. Fame raj empire even provides mcdts services (ie. Food and soft drink) facilities to the customer / people who comes to entertain themselves.
2.4.1 .Products of the company (product mix)

The set of products offered for sale by a firm or a business unit is known as a product mix. All the products items manufactured by the same business unit with or without having reaction with each other is known as a product mix.e.g. A company manufactures cloth, cement, chemicals, scooters, drugs,etc. All these items combined together is known as a product mix.
There are main three aspects of product mix 2.4.1.1 Width: width of the product mix is concerened with the number of product lines marketed by the company. More the number of product lines marketed broder is the width and hence smaller the number of product lines narrower is the width of the product mix.
2.4.1.2 Width of Fame Raj Empire Screens o arabian gold o french o chinese o egyptian o roman Food n beverages o samosa rs30/o nachos with salsa and cheese dip rs80/o veg burger rs45/o veg rolls rs45/Navnirman Institute Of Management 35
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o veg sandwich rs45/o veg cheese sandwich rs45/o veg cheese grill sandwich rs65/o french fries/smilies/wedges rs45/o chat rs35/o veg cheese frankie rs55/o sweet corn rs40/o tea rs25/o coffee rs30/o pepsi large rs50/o popcorn rs50/o popcorn tub rs75/-
2.4.1.3 Depth
The depth of the product mix depends on the average number of product items included in the product lines. Higher is the average more is the depth and smaller the average number of product items smaller is the depth of product mix. Depth of fame raj empire. Screens In every screen there are sub points:o morning show o matinee show o afternoon show o evening show o night shows Foods n beverages Combos. 1. Comblock buster (saving rs11) rs 159/1 200ml appy/fruity + 1 packet samosa + 2 xl popcorn Navnirman Institute Of Management 36
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2. Totally combostic (saving rs11) rs 149/300ml appy fizz +1 packet samosa + 2 xl popcorn 3. Sandwich art Rs 149/1 veg sw + 2 450ml pepsi + 1 xl popcorn 4. Burger bite (saving rs 35) Rs 149/1 veg burger + 2 450ml pepsi + 1 xl popcorn 5. You & me Rs139/1 packet samosa + 2 450ml pepsi + 1 large popcorn 6. Double duet Rs 149/2 450ml pepsi + 2 xl popco The set of products offered for sale by a firm or a business units is known as a product mix. All the services provided by the same business units with or without having relations with each other is known as product mix. Fame raj empires product mix ( services mix ) is made of following services : (i) movies (ii) food facilities (iii) game zone
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2.4.3 Product life cycle & marketing strategies

A product life cycle means a typical pattern of development of lifetime sales of a product. A product life cycle begins with introduction of the product in the market and ends with decline in its sales. Its lifetime sales history consists of different stages which are known as stages of a product life cycle.
Product life cycle:

A companys positioning and differentiation strategy must change as the product, market, and competitors change over the product life cycle. To say that a product has a life cycle is to assert four things: I. Products have a limited life Ii. Product sales pass through distinct stages, each posing different challenges opportunities, and problems. Iii. Profits rise and fall as the stages change Iv. Products require different marketing, financial, manufacturing, purchasing strategies.
Stages of product life cycle:

There are four stages of the product life cycle. A. Introduction B. Growth C. Maturity D. Decline Life cycle of fame The life cycle of fame cinemas depends upon the running of a specific movie. If the consumers are waiting for any upcoming movie we can say that introduction stage of fame is going on. If consumers liked a movie a lot we can say growth stage of the movie is going on. If a movie is nt so good but still some consumers are watching it, we can say that maturity stage is going on and lastly if any movie goes totally flop, we can say that decline stage of fame is going on. Hence, in this type of entertainment organization. The life cycle of the organization totally depends on the movies and the consumers likings. Navnirman Institute Of Management 38
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Life cycle of a movies depends upon many external factors ie. Phases, seasons, period. Eg : vacations period, year ending, festivals holidays, etc. The demand ie. The services provided by fame is in boom period is the vacations period, festivals period, weekends, etc when the common people are free and the same is in decline phase ie. The exams times, financial year ending ans in normal working days.
2.4.6. Brand & Brand Equity

Brand is an important marketing tool and strategy. It benefits the company and the consumer in various ways. The brand represents the goodwill of the firm. The difference between the book value plus the market value & the price offered for the purchase of the firm can be described as the intangibles. And one of such intangibles is the firms brand equity. set of assets & liabilities linked to a brand, its name and symbol that add to or subtract to the value provided by a product or a service to a firm or to that of firms competitors. Fame itself is a brand name to the multiplex. Fame is a brand name of franchise giving authority to the multiplex to serve the people.
Logo of Fame
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Logo of Raj Empire
2.5
Labeling
The label may be a simple tag attached to the product or an elaborately designed graphic that is part of the package. It might carry only the brand name, or a great deal of information. Even if the seller prefers a simple label, the law may require more. According to our company fame, labeling means to let know the customers the various information before they go into the theatre to watch the movie. Behind every ticket that is being issued by the box office some important information is provided to the customers. That information are as follows:1. Please check your tickets before leaving the counter. 2. Tickets once printed will not be exchanged, refunded or cancelled. Navnirman Institute Of Management 40
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3. Children above 2yrs will require a ticket. 4. Documented age proof is must for adult movies. 5. Outside eatables are not allowed. 6. Visit us at www.famecinemas.com 7. Apart from all this information ticket no., film shot name, date, screen name, seat no., and total rs. Etc is also printed on the ticket.
2.6 Price
Price is the exchange value of a product or a service which is always expressed in money terms. For the consumer the price is an agreement between the seller and the buyer concerning what each one is to receive. Price is the mechanism or device for translating into quantitative terms, the perceived value of the product to the consumer at a point of time.
2.6.1 Pricing Objectives.

Profit oriente to achieve a target return to maximize profit. Sales oriented to increase sales volume to maintain or increase market share. Status quo oriented to stabilize price to meet competition.
Methods of pricing: Generally all the major corporations follow one of the following pricing policies or methods. 1. Markup pricing 2. Target-return pricing 3. Perceived value pricing 4. Value pricing 5. Going rate pricing 6. Auction type pricing Some corporation do not use the given pricing methods and they follow the manufacturing cost as the pricing barometer
2.6.2. Pricing policy of fame

Fame has to distribute its prices of tickets with that of the distributer. Pricing of the tickets is done accordingly to the weeks passed by of a movie. In the 1st week the price of the ticket is the highest and as the week passes the rates of the movie tickets gets lessened. Navnirman Institute Of Management 41
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Fame also keeps in mind the purchasing capacity of the public while deciding the prices of the services offered by them. Mostly the prices are determined from the head office of fame in mumbai and fame raj empire just follows it. Pricing policies of fame raj empire is been decided by the parent fame multiplex. The price of each movies or ticket varies from movie to movie.
2.6.2.2 Difference in Price of Tickets Varies on the Following Bases :

(i)
(ii)
(iii)
(iv) (v)
Show timing Premier shows Silver seats and premier seats depending upon the movie Different screens
Their price is decided by the main branch fame mumbai depending upon the demand in surat. fame provides some discount food coupons or combo offers on the purchase of a tickets. It is offered on minimum purchase of two or more ticket
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F m Raj E pire S a e m urat - Mum C bai ircuit
PR E C D IC AR
S chedule for 5Ma 2 1 - Thursda only y 01 y F ilm T e im 12:00AM 12:00AM 10:15AM 12:45 PM 3:15PM 5:40PM 8:05PM 10:30 PM 12:00AM 12:00AM 9:30AM 11:45AM 2:10PM 4:50PM 7:30PM 10:10 PM 12:00AM 12:00AM 10:00AM 12:25 PM 2:50PM 5:15PM 7:45PM 10:15 PM 12:00AM 9:15AM 11:30AM 1:45PM 3:55PM 6:15PM 8:30PM 10:45 PM Fri S at S un Mon - T hu
S E 1 CRE N
CHALO DILLI CHALO DILLI CHALO DILLI CHALO DILLI CHALO DILLI CHALO DILLI -
100.00 100.00 100.00 100.00 120.00 120.00
120.00 120.00 120.00 120.00 120.00 120.00
120.00 120.00 120.00 120.00 120.00 120.00
80.00 80.00 80.00 100.00 100.00 100.00
P S
S E 2 CRE N
THOR (2D) (HIN) FALTU THANK YOU THANK YOU THANK YOU THANK YOU -
100.00 100.00 120.00 120.00 120.00 120.00
120.00 100.00 150.00 150.00 150.00 150.00
120.00 120.00 150.00 150.00 150.00 150.00
100.00 100.00 120.00 120.00 120.00 120.00
P S
S E 3 CRE N
DUM MAARO DUM DUM MAARO DUM DUM MAARO DUM DUM MAARO DUM DUM MAARO DUM DUM MAARO DUM SHOR IN THECITY SHOR IN THECITY SHOR IN THECITY SHOR IN THECITY SHOR IN THECITY SHOR IN THECITY SHOR IN THECITY
100.00 100.00 100.00 120.00 120.00 120.00
100.00 100.00 100.00 120.00 120.00 120.00
100.00 100.00 100.00 120.00 120.00 120.00
80.00 80.00 80.00 100.00 100.00 100.00
P S
100.00 100.00 100.00 100.00 100.00 100.00 100.00
100.00 100.00 100.00 100.00 100.00 100.00 100.00
100.00 100.00 100.00 100.00 100.00 100.00 100.00
80.00 80.00 80.00 100.00 100.00 100.00 100.00
S E 4 CRE N
12:00AM SOURCECODE(HIN) 9:15AM THOR (2D) (HIN) 11:30AM NAUGHTY @ 40 1:45PM THOR (2D) (HIN) 4:00PM SOURCECODE(HIN) 6:20PM FAST & FURIOUS 5 (HINDI) 8:20PM FAST & FURIOUS 5 (ENGLISH) PM 10:50 CHALO DILLI DUM MAARO DUM CHALO DILLI DUM MAARO DUM CHALO DILLI SHOR IN THECITY 12:00AM 12:00AM 9:00AM 11:20AM 1:55PM 4:20PM 6:55PM 9:30PM
100.00 120.00 100.00 120.00 120.00 120.00 120.00
100.00 120.00 100.00 120.00 120.00 120.00 120.00
100.00 120.00 100.00 120.00 120.00 120.00 120.00
100.00 120.00 100.00 120.00 120.00 120.00 120.00
S E 5 CRE N
S E 6 (GOL CRE N D)
150.00 200.00 150.00 200.00 200.00 200.00
150.00 200.00 150.00 200.00 200.00 200.00
150.00 200.00 150.00 200.00 200.00 200.00
120.00 150.00 130.00 150.00 200.00 200.00
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The price money received by the customers is to be divided among the cinema and distributor as follows:No. Of weeks Distributor Cinema
1st week of the movie 2nd week of the movie 3rd week of the movie 4th week of the movie 5th week of the movie
50% 45% 40% 25% 20%
50% 55% 60% 75% 80%
Conclusion :From the above table we can see that as the movie weeks increases the share of money within the distributor gets lessened and the cinema increases. Mainly the prices of the tickets and food & beverages are decided at the fame head office situated in mumbai.
2.7.Place / channel of distribution

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2.7.1. Place or channel of distribution means a system consisting of different marketing intermediaries through which product or services are distributed from the place of manufacturer to the utilities consumer.
they make the products or services available to the consumer residing at distant places. They create the place utility, store the goods & provide certain services to the manufacturer & consumer.
2.7.1.1.Function performed by the channel of distribution

(i) (ii) (iii) (iv) it searchs of the potential customer and makes the potential customer as a real customer.they search the actual movie watcher and the encourage them to watch the movie. middlemen advertise the product and stimulate and then create the demand for the product.
middlemen collect different items from different producers and classify them so that consumer can purchase the item of his own choice. they collect the products from the manufacturing centres, store them and supply them to the centres of consumption
2.7.1.2 .Channel of distribution used by organistaion

fame marketing strategy is very simple. Its marketing is done in many ways like on internet, newspapers, call centers, cyber, small shops, on mobile, etc.
Internet booking.
It allows the consumer to book its ticket through internet from their bank a/c if any. Due to this strategy many people can comfortably sit at home and book their ticket even by knowing their seat numbers.
Newspapers.
fame advertise the timings of the movie so that the consumer can know that at what time the movie of their choice is going to b started at the cinema due to this their time of going just visiting the multiplex to confirm the timing of the show also reduces.
call centers.
fame also allows some of the call centers to book tickets on the calls done by them to the consumers. Due to this consumer gets aware of which movie is running in the multiplex and at what rate.
cyber
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Fame now also allows many cyber to book tickets for the customers. Due to this now customers dont have to run to the cinema to book their tickets. They just have to visit their nearest cyber to book thir tickets and can even know their seat numbers.
Small shops
Fame also allows the small shops to book tickets for their consumers. Due to this strategy now consumers can even book their tickets from any small shops rather than going to any cyber or directly to the multiplex just to book their tickets.
Mobile
Fame has updated the latest technology due to which now consumers can even book their tickets from their cell phones. This technology is adopted by fame by keeping in mind the fast changing technologies in the country.
Conclusion :
fame does its marketing in many ways which helps their consumers to buy movie tickets. And as the fame is updating its marketing strategies with the latest technologies we can say that it will go very ahead in the field of entertainment.
2.8 Promotion
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2.8.1 Promotion means a set of efforts made by the company for stimulating the demand for its product
or products without making any alternation in product mix, price and channel of distribution. Promotion is any communicative activity whose main object is to move forward a product, service or an idea in a channel of distribution. Promotion is a set of efforts by a marketer to inform and persuade buyers to accept resell, recommend or use the service or idea which is being promoted.
2.8.2 Promotion mix

Promotion mix means a set of elements or tools like advertising public relations and publicity, sales promotion, personal selling and direct marketing used by the marketers for promoting sales by stimulating demand through persuasive communication. Fame raj empire does their promotion n many ways. Their promotion mix are as follows :
2.8.2.1. Adverstising :
Adverstising can be defined as any paid form of presentation and promotion of ideas, goods and services by an identified sponsor.
Fame raj empire does their advertising in the following ways :

fame gives there adverstisement weekly in newspaper (ie.) Sandesh, divya bhaskar, rajasthan patrika, etc. raj empire even send advertisement on internet on daily bases. it even gives advertisement on the local channels of sura
(i)
(ii)
(iii)
2.8.2.2. Publicity : Skillful and dramatic use of publicity on different occasions help to promote the sale by making the name of the company and its products more popular and prestigious. Publicity involoves securing editorial space as divorced from paid space in all media read viewed or heard by a companies customers on prospects for the specific purpose of assisting in the meetings of sales targets.
Raj empire does its publicty in the following ways :

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(i) (ii) raj empire prints their logo on the food packages seld by them. raj empire conduct some campaigns in their campus (iii) Likewise they have kept tvs scooty and nano car to promote it. Recently they are organising fm radios campaiging in their establishment.
raj empire displays the hoarding on their different places to do publicity
Publisity status
Films Step up 30 Emotional atyachar Dabaang Mallika We are family Cominey company Welcome to zombieland Knock out Khichdi Resident evil Crook Robot Anjana anjani Do dooni chaar
Poste r 2 18 12 15 25 11 3 15 15 15 15 15 20
Photo set
Standee
Trailor
Banners
Cd
1 1 1
1 1 1
1 4 3 4 1 1 1 2
1 1
1 1 1
1 1 1 1 1 1
1 1
2.9 Communication process

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Marketing communication means total communication carried out by all the elements on tools of promotion mix with an objective of creating desired impact on buyers behaviour. All the elements of promotion mix are concerned with changing the attitude, preferences and behaviour of the present users and the prospective.
Integrated marketing communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (seo), pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, micro-blogging, rss, podcast, and internet tv. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio, and television. A company develops its integrated marketing communication programme using all the elements of the marketing mix (product, price, place, and promotion). Integrated marketing communication is integration of all marketing tools, approaches, and resources within a company which maximizes impact on consumer mind and which results into maximum profit at minimum cost. Generally marketing starts from "marketing mix". Promotion is one element of marketing mix. Promotional activities include advertising (by using different media), sales promotion (sales and trades promotion), and personal selling activities. It also includes internet marketing, sponsorship marketing, direct marketing, database marketing and public relations. And integration of all these promotional tools along with other components of marketing mix to gain edge over competitor is called integrated marketing communication. Using outside-in thinking, integrated marketing communications is a data-driven approach that focuses on identifying consumer insights and developing a strategy with the right (online and offline combination) channels to forge a stronger brand-consumer relationship. This involves knowing the right touch points to use to reach consumers and understanding how and where they consume different types of media. Regression analysis and customer lifetime value are key data elements in this approach. 2.9 for service include study of three more ps (people, process, physical evidence 2.9.1
People
All the executives are well qualified and trained in there respective field. The executives are required to get trained for at least 18 months in any other private company to become employ in fame india ltd.. Hence they are well educated and trained so the company will not find it difficult to sell there product . They easily convince the customer and made them satisfied with the service provided to them
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2.9.2. Fames Executives:1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Mr. Shyam shroff - promoter Mr. Shravan shroff promoter and managing director Mr. Bal krishna shroff- promoter Mr. Amit jatia director Ms. Susan thomas director Mr. Padmanabh sinha director Mr. Rishi negi ceo Mr. Naushad shaikh vice president finance and accounts Ms. Suparna majumdar vice president - human resources Mr. Aditya shroff assistant vice president - programming and corporate sales Mr. Arshad kazi vice president it Mr. Prasanna manjrekar sr. Vice president - projects and business development
2.9.3. Process :Sender who conveys the message? Message - which consists of facts, ideas, and opinions? Symbol this is also known as encoding of message. Channel the communication channel can be a telephone. Receiver is the person who receives the message. He decodes the message and draws meaning from it. Feedback the receiver sends his response to the sender of the message.
Communication to customers:
Fame India Ltd., do communication from their customers by the way of feedback form like questionnarie. Secondly they send their employees to the customers to take their feedback. The main tool of the communication are face to face.
2.9.4. Physical Evidence :Fame India Pvt Ltd.

The place where the company is situated is in good area with road front. The inner furniture of the showroom is capable to attract the customers. The whole organization is well furnished and planned accordingly with a view of attracting the customer. The whole interior of the organization gives the classic feeling and many basic facilities are also available in the company like pure drinking water, wash room facility, food n beverages and many more. The design of the organization is planed very simple and easier for the customer, the customer gets faster and easier service from our organization which is also make customer attract. When the customer gets into the organization, they are welcomed by the security guards. There they get the required service and information of the product which they come for.
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2.10 Comparison of 4 ps of various offering of organisation with competitors

The 4 ps are :
(i) product (ii) price (iii) place (iv) promotion Being a franchise fame has been benefititied as compared to the present competitors such as valentine multiplex, cityplus multiplex, rajhans threatre and other entertainment sources. Fames prestige is comparitively more then the other multiplexes and its clarity, screen, sitting facility is better than the other threatres. Prices of raj empire is nominal. Its competative in the market as compared to other fames multiplex. It is low but when compared in surats multiplexes it is nominal.
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2.11 Marketing control

Marketing control is the processof measuring and evaluating the results of marketing strategies and plans and taking remedial actions to ensure that marketing objectives are achieved.
Objectives of marketing control

To control the cost of marketing and selling department To maintain the strength in the competition in long runs Successful implementations of marketing plans Improvement in channel of distribution To maintain the prestige of the company
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Chapter 3 Human Resource Department
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Points to be covered in human resource department

3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 Basic information about hr department of the company Hresource planning Recruitment & selection Training and development Promotion and transfer Performance appraisal Wages salary structure Employee welfare Hr audit
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3.1 Basic Information about H.R Department Of The Company

3.1.1 Human resources is exactly it says: resources for humans within the workplace! Its main objective is to meet the organizational needs of the company it represents and the needs of the people hired by that company. In short, it is the hub of the organization serving as a liaison between all concerned. Depending on the size of the company, the hr department might be called personnel with a manageable workforce that can be handled by a personnel manager and a small staff. For larger, more complex organizations with hundreds of departments and divisions, the task is much more demanding, taking on a life of its own. Some companies have more than one hr department - corporate and union . For example, a food service industry might have a corporate hr department that oversees white collared" employees and an hr department that oversees the blue collar" workforce with an emphasis on labor relations. The organization will, thus, institute these two hr departments to manage the unique needs of both union and non-union employees. To ensure its success, a company must establish a hierarchal reporting system. The funnel of responsibility is critical to the efficiency of a smoothly operating business entity in which there is a clearly defined understanding of who is responsible for what. They provide consultation to a company's management team to identify what the company's core business and culture is about, and proceeds to plan and map the company's organizational infrastructure to support those needs.
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Human resource management department

H.R means natural qualities endowed by god and qualification acquired by man through education and training. A list of hr includes intelligence, knowledge, values, positive attitude, creativity, different types of skill like skill of expression, writing skill, technical skill, analytical skill, decision making etc. Hr required by fame rajempire at different level posses varied skills; there are three levels in hr department. The three levels are:
1) Top level:
It includes Managing Directors (M.D). 2) Middle level: It includes : Mall manager Account manager Assistant manager(unit head) It manager It assistance Hr manager (administrative manager) Dcr manager (daily collection report)
Under there managers some more designation come which are at middle level. Operational assistant manager Inventory excharge Purchaser Supervisor
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3) Lower level:
It includes : Courier man Team leader Office boy Accountant M.c.d.t Operators Electrician Projectionist House man 24 security Security guard (mall security) House keeping (mall house keeping)
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3.1.2 Total number of Employees & Total number of Branches.

Fame multiplex is spreaded all over india but the main fame has been originated from mumbai branch. Employees of their every branch depends upon there capacity and requirement. Fame Rajempire has approx. 150 number of employees with different designation No 1 2 1 2 3 1 2 1 1 1 1 2 3 4 1 2 3 4 1 2 1 2 1 2 1 2 Department Director Management Name Raj gulshan gaba Chandravijay gaba Rakesh trivedi Abhishek bhagat Uday khairnar Mayur kaneria Parth athvia Nikita r pandit Ashish vegda Shushant sahu Hemali athvia Sangeeta sharma Ankit batlawala Ketan more Kalpesh kher Kamlesh patel Piyush mistry Ravindra baviskar Aarya gudla Rakesh patel Naresh kayastha Ganesh sonar Sanjay Nitesh Devendra hirawala Shilpa premani Designation Md Md Mall manager Account manager Assistant manager (unit head) It manager It asst Admin Dcr Cashier Telli caller Telli caller Courier man Courier man Assistant manager Team leader Team leader Team leader Inventory incharge Inventory incharge Purchase Purchase Office boy Office boy Accountant Accountant 58
It Admin Dcr Cashier Call center
Operation
Inventory Purchase Peon Accounts
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3 4 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 1 2 3 4 5 1 2 3 4 5 6 1 2 3 Chetan parmar Sneha kayastha Ajay zope Hitesh makawana Dhanaraj patil Karan gupta Dhananjay dube Sunil chaurasiya Khateker rahul Wasim khan Ziyad shaikh Kapil sathe Raju bharwad Mohsin pathan Radhe krishna pande Bhagwan baisane Manoj gayakwad Rajesh vasava Harish patel Nilanj r modi Dilip khandare Pradip sukla Vishal laggad Sandip rathod Chandan singh Paresh solanki Sayeed yasin Sachin behra Sanjit m kushwaha Hemangi patel Pankaj patil Alpesh patel Srinivas gaddam Gajanan lohar Mohamad sheikh Nilesh patel Harish soni Vashishtha Deepak r parihar Ravi athavia Narendra chauhan Vinod ram bhavan Dhiraj r khantharia Richard rathod Salim yusuf achcha Accountant Accountant M.c.d.t. M.c.d.t. M.c.d.t. M.c.d.t. M.c.d.t. M.c.d.t. M.c.d.t. M.c.d.t. M.c.d.t. M.c.d.t. M.c.d.t. M.c.d.t. M.c.d.t. M.c.d.t. M.c.d.t. M.c.d.t. M.c.d.t. M.c.d.t. M.c.d.t. M.c.d.t. M.c.d.t. M.c.d.t. M.c.d.t. M.c.d.t. M.c.d.t. M.c.d.t. M.c.d.t. M.c.d.t. M.c.d.t. Operator Operator Operator Operator Sup. Operator Electrician Electrician Electrician Electrician Electrician Electrician Projectionist Projectionist Sup. Projectionist 59
Operation(mcdt)
Ac
Electrician
Projection
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4 5 6 7 8 9 10 11 13 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 1 2 3 4 5 6 7 8 9 10 11 12 13 Hamid sheikh Shantilal solanki Kersi engineer Manoj sinhg Rajesh dalwala Majid pathan Bhavesh patel Naresh gohil Hanif sheikh Nandkishor Anil ahire Samadhan bhoi Ramesh ahire Vishwas biradi Rahul nikam Gautam suryawansi Aadesh kaawde Raju karlekar Abhimanyu solanki Hiralal ahirew Mahendra b Vijay naik Uddesh Bharat patil Narendra bhasker Krishna hire Jagdish hire Rahul ramraje Yuvraj panpatil Vinod hire Sandip bagle Meena patel Baleshwar prasad Pinkal Sharma Kamtaprasad Rajesh khambhati Til singh Dilip singh Harisukhbhai patel Sukaram Shyamlal Satish chaurasiya Mukund patel Nishitha patel Projectionist Projectionist Sr. Sup. Projectionist Projectionist Projectionist Projectionist Projectionist Projectionist Projectionist Sr. Supervisor Supervisor House man House man House man House man House man House man House man House man House man House man House man House man House man House man House man House man House man House man House man House man 24 security 24 security supervisor 24 security 24 security 24 security 24 security 24 security 24 security 24 security 24 security 24 security 24 security 24 security 60
Radiant house keeping
24 secure security
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14 15 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 Ramprakash chaurasiya Rajdev yadav Kalu singh Sanjay gayakwad Mohan budha Bharat nikam Biren singh Bhupendra singh Raju soni Bharat vyas Suresh singh Mohan soni Roshan singh Dharmendra singh Sonu zariya Ajay Sunil Hitesh Shailesh patel Shankar Sagar gavai Baburao thule Mangla Manju 24 security 24 security Security guard Security guard Security guard Security guard Security guard Security guard Security guard Security guard Security guard Security guard Security guard Supervisor House keeper House keeper House keeper House keeper House keeper House keeper House keeper House keeper House keeper House keeper
Mall security
Mall house keeping
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3.1.3 Organizational Structure:
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3.1.4. Activities of H.R Manager:

H.R manager is a very important link to maintain the productive of the organization and the labour requirement for effective result. H.R manager is responsibility on the lower level and is even accountable for the management to the top level. H.R manager has to perform many activities related to the employees, executive etc. To recruit, select, give incentive etc, to them. The Fame rajempire the administrative manager (miss Nikita R Panelit) is even the hr manager. She has the authority over mcdt, ac department, electrician, projection, 24 securities, radiant, house keeping (cleaner), mall house keeping. There attendance sheet; there leaves; etc are been managed by the hr manager (miss nikita r panelit). She has to report for any problem or for any accountability. She is responsible to assistant manager (mr. Uday Khairnar) and mds (i.e.) Raj gulshan gaba and chandra vijay gaba.
In Fame India Pvt. Ltd., The main activities of H.R Department are:A) to check employees salary as per salary break-up in salary statement. B) to check employees present day, leave or absenteeism, shortages, arrears, increment etc., in salary statement. C) to check employees probation/ confirmation date and inform unit head/ head office. D) to check the employees revised salary/ increment salary and to inform to concern persons. E) to send monthly hr mis report and head count report to head office. F) to reply immediately of received mail and forward it to concern person for further process. G) to check house-keeping surrounding. H) to check stationary stock and control on it. I) to keep all unit contacts number, e-mail id, addresses for communication. J) to prepare daily work list and follow it as priority basis. K) to keep the message or any other important thing with your confidential subordinate when the employee are on leave or out door duty or on any emergency. L) to inform/ warn to security guard for prohibition of specific employee and places. M) to control on their shift duty and inform strictly to security guard regarding their entry and exit.
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3.2.Human Resource Planning

HRP is the process of estimating total requirement of hr in the light of activities to be undertaken during a specific future period of time for the achievement of departmental and organizational goals. Human resource planning is the process by which an organization ensures that is has the right number and right kind of people, at the right places, capable of effectively and efficiently completing those tasks that will help the organization achieve its overall objectives. Hr/ manpower planning is the process of acquiring and utilizing human resources in the organization. It ensures that the organization has the right number of employees in the right place at the right time. Fame Rajempires hrp is done by the main branch of fame (mumbai) only the local, day to day job are requited by the top level management (i.e.) Nikita ( the hr manager). The managers and other top executives are transferred, promoted and demoted by the mumbai head office.
3.2.1 Why is human resource planning important?

Since the industrial revolution, the world has progressed tremendously. Be it the steel industry, it, fashion houses or housing sectors, development in all of these is evident. However, over the ages man has indiscriminately used and abused the natural resources available to him. It has resulted in a global energy crises and depletion of resources in general. in this backdrop, what remains is an abundance of human resource, or let's say human capital. To achieve any more goals, tapping the right kind of human resource is the key. You may have a business house worth millions of dollars. But what if there isn't the manpower that suits the nature of the business? Hence, developing the manpower is of utmost importance. Hrp is an important process to maintain the link between business strategy and it operation. It follows different procedures including the need to assess the impact of technological changes on new jobs and skills. Minimizing the risk of planning.:By forecasting the needs of of technical and other human resources it can minimize the future risk of loosing. Delay in recognizing human resources might be costly and expensive in the future. Navnirman Institute Of Management 64
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3.2.2 Elements of human resource planning.

1. 2. 3. 4. 5. 6. Estimating manpower requirements quantitatively and qualitatively. Recruitment and selection o personnel. Induction and development. Personnel development. Ensuring quality to products and services, keeping custoemer satisfaction as the primary objective. Overall assessment of permormance and fine-tuning.
3.2.3 Human resource planning process.

The process of hrp has the following steps: (a) analysing organizational plans:First of all, the objectives and strategic plans of the company are analyzed. Plans concerning technology, production, marketing, finance, expansion and diversification give an idea about the volume of future work activity. It is also necessary to decide the time horizon for which human resource plans are to be prepared. The future organization structure and job design should be made clear and changes in the organization structure should be examined. (b) hr demand forecast:On the basis of corporate and functional plans and future activities leves, the future needs for human resource in the organization are anticipated. The no. Of people and the skill levels needed in future depend on the production and sales budget in a manufacturing enterprise. But the human resourse requirements for a given level of operations vary depending upon the production technology, process, make or buy decision, job contents, behavior patterns and control systems. (c) hr supply forecast:Every organization has two sources of supply of human resources internal and external. Internally, human resources can be obtained for certain post through promotions and transfers. Human resource flow in and out of organization due to several reasons promotions, transfers, death of an employee, retirements, terminations, resignation, etc.. Policies relating to these aspects needs to be reviewed regularly to judge their impact on the internal supply of human resources. (d) estimating manpower gaps:Net human resource requirements for manpower gaps can be identified by comparing demand forecast and supply forecast. Such comparison will reveal either deficit or surplus of human resources in future. Deficits suggest the no. Of persons to be recruited from outside, whereas surplus implies redundant to be redeployed or terminated. Similarly, gaps may occur in terms of knowledge, skills and aptitudes. (e) action planning:Once the manpower gaps are identified, plans are prepared to bridge these gaps. Plans to meet the surplus manpower may be redeployed in other departments and retrenchment in consultation with the trade unions. People may b persuaded to quit voluntarily through golden handshake. Deficit can be meeting through recruitment, selection, transfer, promotion and training plans. Realistic plans for the procurement and Navnirman Institute Of Management 65
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development of manpower should be made after considering the macro and micro environment which affect the manpower objectives of the organization.
Conclusion:in fame raj empire, human resource planning plays a very crucial and important role. It properly recruits the employees who are efficient in their work through various internal and external human resources. Each work of recruitment and selection of employees is done by the head of hr department. If the employees are not working properly, it finds out that what is the problem due to which their work efficiency is reduced and find out ways to increase their work efficiency. It also keeps in mind the current affairs going on in the organization. It prepares various plans for the better human resource in the organization. Thus, human resource planning plays an important role for the betterment of the organization
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3.3 Recruitment and selection :

Recruitment is the process of searching prospective employee and stimulating them to apply for the job in his organization. Selection is the process of eliminating less qualified, incompetent, the least promising candidates, and choosing the candidates with necessary competence, skills, abilities, aptitude and the highest potentiality from the application received. In today's rapidly changing business environment, organizations have to respond quickly to requirements for people. Hence, it is important to have a well-defined recruitment policy in place, which can be executed effectively to get the best fits for the vacant positions. Selecting the wrong candidate or rejecting the right candidate could turn out to be costly mistakes for the organization. Selection is one area where the interference of external factors is minimal. Hence the hr department can use its discretion in framing its selection policy and using various selection tools for the best results.
Meaning of recruitment:Act of seeking prospective new employees or member for an organization. Recruitment Is a vital function foe an organization to maintain its personnel.
3.1. To study the Sources of Recruitment used by the organization.

Fame Raj Empire mainly uses the internal sources to recruit the employees at the lower and middle level. Present permanent employees; friends and relatives of present employees, retrenched employees etc are use to recruit the lower and middle level employees. Existing employees and volunteers are given opportunity to apply for a new job opening.
Considerations:
Rewards the employee for past performance. Gives the employee an opportunity for career development Retains the organizations investment in the employee. Reduces the costs of recruitment. Reduces the amount of time necessary to orient the person to the new position. Reduces the opportunity for increasing diversity within your organization.
3.2.1 The Internal Recruitment Process does not have just benefits, this process has some disadvantages as well. The internal recruitment process is a very powerful tool, but it can be misused in hands of some employees and managers
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The managers use the internal recruitment process as a tool to transfer their own issues to the other departments. This is very dangerous as other managers will not trust the internal recruitment process and will block the ambitions of employees to be transferred In the internal recruitment the main sources are present employees, employees referrals.
Some Internal Sources of Recruitments are given below:

1. Transfers the employees are transferred from one department to another according to their efficiency and experience. 2. Promotions the employees are promoted from one department to another with more benefits and greater responsibility based on efficiency and experience. 3. Others are upgrading and demotion of present employees according to their performance 4. Retired and retrenched employees may also be recruited once again in case of shortage of qualified personnel or increase in load of work. Recruitment of such people save time and costs of the organizations as the people are already aware of the organizational culture and the policies and procedures. 5. The dependents and relatives of deceased employees and disabled employees are also done by many companies so that the members of the family do not become dependent on the mercy of others.
3.2.2. External Recruitment :An opportunity given to the people outside the organization for work is known as external recruitment. the external recruitment process is a very complex hr process, which involves many parties and the clear follow up of the individual process steps is essential. The hrm function is responsible for setting and defining the external recruitment process and it has to be sure to solve several success factors in the external recruitment process. The recruitment agency is a tool for the pre-selection of the job candidates and it has to be able to meet the basic expectations to reduce the time needed from the hrm employees. The recruitment agency has to receive very clear brief about the vacancy in the organization. The hrm function and the hiring manager have to define the best job profile and the description of the ideal candidate to navigate the recruitment agency in the external recruitment process. The most crucial condition for the successful external recruitment process is a clear decision line and the agreement about the final person to decide about the new hire to the organization. The job candidates can lose their interest quickly, when the organization is not able to make a final decision and asks for additional information and time after all the job interviews are finished.
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Some External Sources of Recruitments are given below:

1. Press Advertisements advertisements of the vacancy in newspapers and journals are a widely used source of recruitment. The main advantage of this method is that it has a wide reach. 2. Education Institutes various management institutes, engineering colleges, medical colleges etc. Are a good source of recruiting well qualified executives, engineers, medical staff etc. They provide facilities for campus interviews and placements. This source is known as campus recruitment. 3. Placement Agencies several private consultancy firms perform recruitment functions on behalf of client companies by charging a fee. These agencies are particularly suitable for recruitment of executives and specialists. It is also known as rpo (recruitment process outsourcing) 4. Employment Exchanges government establishes public employment exchanges throughout the country. These exchanges provide job information to job seekers and help employers in identifying suitable candidates. 5. Labour Contractors manual workers can be recruited through contractors who maintain close contacts with the sources of such workers. This source is used to recruit labour for construction jobs. 6. Unsolicited Applicants many job seekers visit the office of well-known companies on their own. Such callers are considered nuisance to the daily work routine of the enterprise. But can help in creating the talent pool or the database of the probable candidates for the organization. 7. Employee Referrals / Recommendations many organizations have structured system where the current employees of the organization can refer their friends and relatives for some position in their organization. Also, the office bearers of trade unions are often aware of the suitability of candidates. Recruitment management can inquire these leaders for suitable jobs. In some organizations these are formal agreements to give priority in recruitment to the candidates recommended by the trade union. 8. Recruitment at Factory Gate unskilled workers may be recruited at the factory gate these may be employed whenever a permanent worker is absent. More efficient among these may be recruited to fill permanent vacanci
3.3 Recruitment and Selection Process

Recruitment and selection process begins with the rise in the requirement of manpower. As there is rise in requirement of manpower the company uses the internal and external source of recruitment. According Navnirman Institute Of Management 69
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to the requirement of the post the sources are used. Thereafter the selection is done. Various stages involved in the recruitment and selection process are: In Fame Raj Empire, recruitment and selection is done sometimes by internal sources of recruitment and sometimes by external recruitment sources. If any employee seems to be hardworking and efficient for the vacant post he/she is recuited and selected for that particularly post. But if none of the employee seems to b efficient for a particular post, organization uses external source of recruitment like giving advertisement in newspapers, or ask any employee institute to search for an appropriate employee for that post.the recruitment and selection is over here is done by hr department head.
Recruitment in Fame India Ltd

As per schedule, to send the details to the head office. a) to send new joniee details to the head offices hr office and after checking it they will approval letter with the appointment letter. B) with the appointment letter they will send a joining kit within a week from the date of received of details of new joinees. C) the appointment letter photo copy has to be sent to the hr department and to the main office and one in the unit level. D) add the name f the new joiner in muster roll and keep with security department. E) to keep record or inform when any employee transfer in or transfer out. F) induction program would be done on 15th or 30th of each month by the team leader of hr department and that person will explain the employee about the company policies, benefits of statuary and regulation , employees handout to all employees. G) to send the attendance diary on every month to the main office with ratify by unit head. H) to ensure that unit level cashier keeps shortages ready. I) to send checked salary cash sheet to the main office. J) to dispatch the salary on 1st of every month for all properties. K) to ensure that all employees get their salary by 2nd of every month. L) to send the confirmation of salary disbursed on 3rd of every month. M) to courier all the registers to the head office. N) to ensure that all the registers should come back from the head office. O) to send details about resigned employees along with full and final clearance forms/ shortages/ resignation in hard copy as well as in soft copy statement. P) full and final cheques will be dispatched by the gead office. Q) to send details about transfer in and transfer out to respective property and head office. R) to send hr mis report and head count report to the head office. S) to maintain leave record. and when the employee is been selected than two formalities are there to be fulfilled and they are as follows:A) to fill esic, pf, bank details of employees and forward it to the head office. B) to check daily entry and exit in muster roll and remark
3.4.1 Training and development

Training means increasing the job knowledge and developing the skills of workers by imparting systematic theoretical education and practical experience for the achievement of organizational goals effectively and efficiently. Navnirman Institute Of Management 70
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Training is impart job related practical experience and develops the needed skills through planned programme.
3.4.1.Meaning and Definition of development:a long-term educational process utilizing a systematic and organized procedure by which managerial personnel learn conceptual and theoretical knowledge for general purpose an effort to provide employees with the abilities the organization will require in the future
Development: concepts
focus on current and future jobs prepares for higher responsibilities conceptual thinking, analysis and decision making abilities future growth or role in the organization or work demands long term focus focus on groups or teams
Education
understanding and interpretation of knowledge does not provide definitive answers develops a logical and rational mind develops qualities of mind and character understanding of basic principles usually outside the scope of organizational activities
Training vs. Development

Training non managerial personnel technical and mechanical specific and job related short term focus present job Development managerial personnel theoretical and conceptual skills general long term focus future job
Training and development need = standard performance actual performance
Benefits of employee training

increased productivity: qualitative and quantitative hightened morale / personal growth reduced requirement of supervision Navnirman Institute Of Management 71
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enhanced industrial safety reduced obsolescence through continuation training / periodic training / refresher training
Responsibility for training

top management / line responsibility - frames training policy organizational culture that supports change, learning and improvement an important determinant of training effectiveness personnel department plans, establishes and evaluates training programme supervisors implement and monitor programme employees provide feedback or suggestions to upgrade skills
Objectives of training
prepare for job on entry, transfer, promotion enhanced effectiveness in present position and potential future position build second line of competency prepare for great responsibility
Training policy
what - is to be accomplished: identify objective of training [end state result] - training priorities - type of training: formal or informal - continuous or casual or periodic who - is responsible for the training programme - is to undertake the programme: in house or external agency or mixed faculty when - should the training be implemented where - should the training programme be implemented: physical location or environment
Steps in Training
identify gaps in skills or knowledge: i.e. Requirements getting ready for the job: - who is to be trained: older or younger employee, superior or all Navnirman Institute Of Management 72
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preparation of learner: - put at ease: remove apprehensions or fear - state objectives or importance of training programme - create interest presentations of operations or knowledge - output or input orientation - tell or show or demonstrate or illustrate or question performance try out - explain job - try out - fault or mistake diagnosis and corrective Interventions - compare before or after result - follow - up
Training period
2-3 hours at a stretch with a break block of one week or fortnight with 1-2 hours daily three weeks six months one year training period depends upon training needs budget availability of workers availability of time
Types of Training
Unskilled worker: improved methods in handling machines or material Objective: Navnirman Institute Of Management 73
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waste reduction or reduction in production cost Trainer: Immediate supervisor through on - the - job training

Semi-skilled worker: Coping with increased mechanization Imparted by professionals or skilled workers / inspectors On site training or training workshops Skilled worker: Through apprenticeship: 1 5 years Training centers Sales persons: Nature or quality of product Salesmanship or customer management
Supervisory staff: Improve performance / supervisory skills / Human skills
General: diversity training crisis / disaster management training
Benefits of Training
improved profitability positive attitudes towards efficiency or effectiveness or profit orientation improved morale identification with org goals improved superior subordinate relationship improved labour management relationship self development or self confidence or self management job satisfaction
How to make Training Effective

commitment of management or unions match between training / corporate objectives developing a learning organization ensuring linkage between organization, operational and individual training needs Navnirman Institute Of Management 74
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proper selection of trainee
3.4.2.1 Training and development in Fame Raj Empire:In fame raj empire, new joined employees and old employees both are given training for their development of skills in their work. Every month some professional trainers visits the organization and gives training to the employees working over there. No matter if they are old employees or new ones. Training is a compulsion part of people working over there. After every 15 days the trainers visit the organization. They even keep a watch on employees and find outs that which employee needs more training and which employee needs less training. They make employees perfect for their work to be performed in the organization. If the person is new to the company if that person is joining for the first time than that person is given training of 15 days in whish that person gets to know about the company and how the company works out but this training we can assume as a trial period for a new employee because that person will not receive any income for 15 days and here not only the person checks out the company but the company also checks out the workings of the new employee and if that person is not performing well than the company will not appoint that person in the company. is fame rajempire the newly recruited employees are given induction training to make them familiar with their job and the organization. Induction training increases the self confidence of new recruits they feel lonely and opportunities to adjust themselves. This training is a paid training. At the rajempire also provide on job training to some employees. Rajempire even provide some safety training like fire safety training.
3.5 Performance Appraisal System.

Performance appraisal is the official and periodic evaluation of an employees job performance measured against job requirements.
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Performance appraisal is a systematic periodic and impartial rating of employees excellence in matters pertaining to his present job and to his potentialities for a better job. Performance appraisal is an objective system to judge the ability of an individual employee to perform his tasks. A good performance appraisal system should focus on the individual and his development, besides helping him to achieve the desired performance. This means that while the results are important the organization should also examine and prepare its human capital to achieve this result. This holds true even for new inductees. There is a strong linkage between induction, training and appraisal. In a large number of firms worldwide, a new recruit is expected to discuss his schedule of work in achieving his induction objective. This schedule of work becomes a part of his job for the next few months. Performance appraisal is necessary to measure the performance of the employees and the organization to check the progress towards the desired goals and aims. Performance appraisal takes into account the past performance of the employees and focuses on the improvement of the future performance of the employees.
Objectives :
- compensating for performance - training and development programmes - feedback & personal development 3.5.1 Components of Performance Appraisal : 1. Key performance area (kpas)/key result areas (kras) 2. Tasks/targets/objectives; attributes/quality/traits 3. Self appraisal 4. Performance analysis 5. Performance ratings 6. Performance review, discussion or counseling. 7. Identification of training /development needs 8. Ratings/assessment by appraiser 9. Assessment /review by reviewing authority 10. Potential appraisal.
Advantages of performance appraisal

- improving performance - making correct decisions - ensuring legal compliance Navnirman Institute Of Management 76
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- minimizing dis-satisfaction and turnover. - values and behaviour.
Performance Appraisal in Fame Raj Empire:Performance appraisal plays an important role in fame raj empire. Overhere, the manager keeps a watch on his/her employees whether any employee is having difficulty in their work or not and if any employee faces problem in doing their work, their head person helps him to work effectively. Here employees feel free to express their views about their work and the management takes quick actions to solve their problems due to which they were inefficient and ineffective in their work. Here, also the process of promotion is done on the bais of performance appraisal. The head of hr department keeps a watch on each an employees performance and after that discuss the problems of the employees with them that why they are not performing well and find the corrective actions. If one employee is perfect in his/her work he/she is promoted and transferrerd to a higher position. Thus, performance appraisal system is very important for a service sector like fame.
Performance appraisal for different levels of employees.

fame rajempire provides an award to the employees of the bottom and middle level the employee of the month They are judged as the bases of there work; the hr head keeps a watch on the employees and in the end of the month they are rewarded as the employee of the month. The winner are provided cash as there rewards.
Objectives behind the appraisal process :

To motivate employee to do there job effectively and efficiently. To help the superior in directing his subordinate. To help in promotion decision. Thus, performance appraisal system is very important for a service sector like fame.
3.6 Promotion and Transfer Policies A promotion occurs when a staff member moves to a position with a higher pay, grade. In addition to a higher pay grade, a promotion usually means that the new position requires skills which are significantly broader and more complex then what the former position requires as well as possible supervisory responsibilities. Navnirman Institute Of Management 77
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Purpose of promotion:to motivate employees to higher productivity to attract and retain the services of qualified and competent people. to recognize and reward the efficiency of an employee. to increase the effectiveness of the employees and the organization. to fill up higher vacancies from within the organization. to attract competent and suitable employees for the organization. to suggest logical training for development.
Types of promotion
Horizontal promotion:This type of promotion involves an increase in responsibilities, and a change in designation. But the employee concerned does not transgress the job classification. Vertical promotion:This type of promotion results in greater responsibility, prestige and pay, together with a change in the nature of the job. Dry promotions:The person is promoted to just next level in hierarchy. Designations are different but no change in responsibilities.
Benefits of promotion
Promotion places the employees in a position where an employees skills and knowledge can be better utilized. It creates and increases the interest of the other employees in the company as they believe that they will also get their turn. It creates among employees a feeling of content with the existing conditions of work and employment. It increases interest in acquiring higher qualifications, in training and in self development with a view to meet the requirement of promotion Promotion improves employee morale and job satisfaction. Ultimately it improves organizational health.
3.6.1 Transfer:Transfer is defined as a lateral shift causing movement of individuals from one position to another usually without involving any marked change in duties, responsibility, skills needed or compensation Navnirman Institute Of Management 78
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Transfer is change in assignment in which the employee moves from one job to another in the same level of hierarchy requiring similar skill involving approximately same level of responsibility, same status and same level of pay.
Reasons for Transfer

to meet organizational requirements to satisfy employees need to resolve interpersonal conflicts to improve employee background disciplinary decisions to minimize fraud/bribe.
Benefits of Transfer
transfers benefit both the employees and the organization. transfer reduce employees monotony, boredom etc. increase employees job satisfaction. improves employees skills, knowledge etc. correct erroneous placement and interpersonal conflicts. enhance human resource contribution to organizational effectiveness.
Types of transfer :
1. Production transfer:Such transfers are made when labour requirements in one factory or branch are declining. The surplus employees who are efficient or trained might be absorbed in other places to avoid layoff. 2. Replacement transfer:This type of transfer is made to retain long service employees. The long standing employee replaces a new employee and thereby gets relief from the heavy pressure of work. 3. Versatility transfer:It is made to develop all round employees by moving them from one job to another. It also helps to reduce boredom and monotony. 4. Remedial transfer:Such a transfer is made to rectify mistakes in selection and placement. As a follow up, the wrongly placed employee is transferred to a more suitable job. 5. Shift transfer:Employees may be shifted from one shift to another for personal reasons like marriage, infant care, old parents, etc.
Fame raj empire transfer and promotion policies:Navnirman Institute Of Management 79
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In fame raj empire if a person works effectively and is efficient of handling higher responsibilities he/she is promoted and transferred to a higher work position then his/her previous work position with increase in pay scale and increase in responsibilities. And if a person on higher position starts working inefficiently then he/she is transferred from his/her work position to a lower work position.
3.6.1.2 To study promotion, transfer and demotion policies of the company.

In Fame Raj Empire promotion is done on the seniority bases. Promotion in rajempire is given to seniority to those employees who are serving in the company since long time. Transfer: In fame rajempire mainly production transfer, replacement transfer and shift transfer takes place for the benefit of the organization of the employees. Demotion: Demotion means to bring down or shift a person from higher post to lower post. This is a penal action taken by manager to punish the employee.
3.7 Wages and Salary Administration

Wage:
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wages, salary are the compensation of wage earners, the numerous employees who use the tools and equipments for their employers to produce goods and services that are sold by their employees
Salary:
The term salary is defined as the remuneration paid to all clerical and managerial personnel employed on monthly or annual basis. the direct compensation paid to an employee compensating his services to an organization. Salary is also known as basic pay.
3.7.1 Principles of wage and salary administration.

wage policy should be developed keeping in view the interests of the employer, the employees, the consumers and the community. wage policy should be statedclearly in writing to ensure uniform and consistent application. wage and salary plans should be consisitent with the overall plans of the company. management should ensure that employees know and understand the wage policy of the company. compensation planning should be an integral part of financial planning. general level of wages should be proportionate with existing labour market rates equal pay for equal work should be determined.
Factors affecting wages

1. Demand for and supply of labour. 2. Ability to pay. 3. Labour unions 4. Cost of living. 5. Prevailing wage rates. 6. Job requirements. 7. Productivity. 8. State regulation. 9. Work experience. 10. Demand for the product.
Methods of Wage Payment

Time wage system :-
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Under this system, wages are paid on the basis of time spent on the job. The unit of time may be a day, a week, a fortnight or a month. In the past, daily wages have been the most common basis and , therefore, it came to be known as day wage system. Piece wage system:Under this system, remuneration is based on the amount of work done or output of a worker. One unit of output is considered as one piece and a specific rate of wage is paid per piece. Greater the number of pieces produced by a worker, higher is his remuneration. Thus, a workman is paid in direct production to his output.
Process of wage determination.

1. Job analysis 2. Job evaluation 3. Wage survey 4. Developing wage structure 5. Wage administration rules 6. Employee appraisal
3.7.1.2 Wage and salary structure of fame raj empire. :Like in every organization, wage and salary structure of fame raj empire plays an important role. Over here, it follows the time wage system. Here the employees are paid at a unit of one month. I.e., every worker is paid in the end of a month. Here their work timings are fixed. In that specific time they have to work, if any worker works more than the given time, his wage or salary do not increases as it follows time wage system method. When a new worker joins the organization he/she is being informed about the wage and salary structure of the organization. If he/she agrees to it then only they can join the organization. Here from the wage or salary of an employee a certain amount is to be cut down for their pf and esic (employees state insurance corporation.) And here it is the time wage system because how much time the company has allotted that employee, the wages are given to the employees. Structure of wages and salary Gross salary= basic salary + hra( human resource allowance) + conventions + special allowances. Net salary= gross salary - provident fund esic(employee state insurance corporation)- professional tax.
.
The basic pay or monthly salary of the employees of rajempire starts from 4000rs per month for the lower level. Salary of other employees changes with their respective post. Fringe benefits are the compensation package paid other then the basic pay.
3.7.2. Fame Raj Empire pay the following fringe benefit.

They provide paid leave for 30 days. Navnirman Institute Of Management 82
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Pension, provident fund, gratuity to there employees. There consultant is jariwala and co-operation.
They provide diwali bonus and other occasional bonus.
They use to celebrate the birthday of the employees at the end of the month all together.
3.8
Employee Welfare Activity.
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Employee welfare activities are such services, facilities and amenities which may be established outside or in the vicinity of undertakings to enable the employees therein to perform their job in healthy and congenial surrounding and to provide them amenities conductive to good health and high morale. According to Arthur James Todd, labour welfare means anything done for the comfort and improvement, intellectual or social, of the employees over and above the wages paid which is not a necessity of the industry. According to the labour investigation committee, employee welfare means anything done for intellectional physical moral and economic betterment of the workers, whether by employers, by government or by other agencies, over and above what is laid down by law, or what is normally expected on the part of the contracted benefits for which workers may have bargained.
Agencies of employee welfare

central government. state government employers trade unions other agencies.
3.8.1 Types of welfare activities:Employee welfare services may be classified into two broad categories: Intramural: These services are provided within the establishment. These include latrines and urinals, washing and bathing facilities, crches, rest shelters, canteens, uniform, medical aid, library, recreation facilities, free or subsidized food, etc. Extra-mural: These services are provided outside the establishment. These consist of housing accommodation, transport, maternity benefits, childrens education, sports fields, family planning and child welfare, holiday homes, leave travel facilities, workers cooperative stores, fair price shops interest free loans, etc.
Employee welfare in fame raj empire :Fame raj empire takes a very special care for the employees working over there. If we talk about intramural facilities, it provides its employees uniform facilities, latrines and uniform facilities, canteen facilities, and also sometime provide free food facilities. Now, if we talk about extramural facilities, it does not provide any of housing or education or transportation facilities to its employees. The people working over here even does not demand any such kind of facilities. During some special occasions, workers working here are allwed to go and watch movie in free, and if there is a birthday of any employee a party is organized for the people working over there after their working hours.
Fame Raj Empire provide the welfare services to the employees within the premises. o Fully ventilated working condition free from pollution and noises. Navnirman Institute Of Management 84
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o Training facility to the employees. o Bathroom facility. o Safeguard against hazards. Welfare activities outside the factory. o Provident fund, pension, gratuity. o Medical services. o Entertainment facility like celebrating bday at the end of the month. Free watching movies at some special occasion.
Format of leave form

Days:-_____ to:-_____ From:-_____ Resume date:-_____ Name of the applicant:-____________________ Reason:________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________ Address:________________________________________________________________________________________ ________________ Contact no:-___________________ Fame raj empire Approved by:_______________
3.9
Concept of Human Resource Audit:Navnirman Institute Of Management 85
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Audit is an important test of managerial controls. It involves examination and verification of accounts and records. Human resource audit implies critical examination and evaluation of policies, programmes and procedures in the area of human resource management. It is a periodic review to measure the effectiveness of human resource management and to determine the steps required for more effective use of human resources. Human resource audit involves a formal, systematic and in-depth analysis, investigation and comparison. Human resource audit should not be confused with the measurement of employee morale. Morale surveys are only one part of human resource audit.
3.9.1 Objectives of human resource audit

1. To review the system of acquiring, developing, allocationg and utilizing human resources in the organization. 2. To evaluate the extent to which line managers have implemented the policies and programmes initiated by top management/human resource department. 3. To identify short comings in the management of human resources. 4. To evaluate the human resource staff.
3.9.2 Scope of Audit:

Generally, no one can measure the attitude of human being and also their problems are not confined to the hr department alone. So it is very much broad in nature. It covers the following hr areas: Audit of all the hr function. Audit of managerial compliance of personnel policies, procedures and legal provisions. Audit of corporate strategy regarding hr planning, staffing, remuneration and other hr activities. Audit of the hr climate on employee motivation, morale and job satisfaction.
3.9.3 Benefits of H.R Audit:

It provides the various benefits to the organization. These are: It helps to find out the proper contribution of the hr department towards the organization. Development of the professional image of the hr department of the organization. Reduce the hr cost. Motivation of the hr personnel. Find out the problems and solve them smoothly. Provides timely legal requirement. Sound performance appraisal systems. Systematic job analysis. Smooth adoption of the changing mindset.
Human resource audit in Fame Raj Empire.:There are no steps taking place in the company of hr audit. They follow simple method of controlling personnel
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Chapter-4
Opeartion Department
4. Operations management is an area of business concerned with the production of goods and services, and involves the responsibility of ensuring that business operations are efficient in terms of using as little resource Navnirman Institute Of Management 87
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as needed, and effective in terms of meeting customer requirements. It is concerned with managing the process that converts inputs (in the forms of materials, labour and energy) into outputs (in the form of goods and services). Operations traditionally refer to the production of goods and services separately, although the distinction between these two main types of operations is increasingly difficult to make as manufacturers tend to merge product and service offerings. More generally, operations management aims to increase the content of valueadded activities in any given process. Fundamentally, these value-adding creative activities should be aligned with market opportunity for optimal enterprise performance.
4.1 Activities of Operation department Provides the product

Fame provides services to the consumer in the form of entertainment which includes an outstanding movie viewing experience with foods n beverages facility to the Indian audience. Combined with the availability of high quality retail space in India, the avid movie going habits of Indians and the paucity of good quality theaters in the country.
Detailed Info
Overall in India fame has around 25 theaters. Fame is providing not only the entertainment facility but also provides with the other facility that a consumer needs. Fame not only provides an outstanding movie experience but also it acts as a producer, distributor and exhibitor in the value chain of film making. Fame uses a little resource and provides a lot to the consumer. In Raj Empire fame India ltd. There are main two operations operated which are projection and member of consumer delight team (mcdt). Raj empire fame ltd. Has two levels :- raj theatre pvt. Ltd (rtpl) situated on third floor and Chandra Vijay enterprise Pvt. Ltd (cvpl) situated on fourth floor. Totally there are six screens, three on each level. They are as follows:-
Level-1 rtpl Name of screen Egypt Chinese Roman
Number of seats 487 306 224
Level-2 cvpl Name of screen Russian French Arabian gold
Number of seats 452 283 88
Total = 1840 seats On each level there is a projection room which handles all the screens of that level. A specialized employee is being appointed for the projection room. And here we use Christe companys projector in all the screens. We also have one screen in which we use UFO facility in French. Now comes the mcdt area of operation which is also divided into two parts: - canteen area and box office. Box office is situated on the ground floor and the canteen area is situated on both the levels.
Competitive Advantages
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Raj empire fame pvt ltd. Provides various facilities to the consumer that other theatres do not provide like different types of atmosphere while watching the movie.eg. If consumer sits in egypt screen he/she would feel d atmosphere of egyptian culture. it also provides best quality of foods n beverages compared to other theatres. Seats over here are more comfortable and consumers appreciate its seating facilities. Only raj empire fame pvt ltd. provides the facility of mobile booking and home delivery of tickets, none other theatre provides this kind of facility. Raj empire fame pvt ltd gets situated on the most paush areas of the city. Like in surat it is situated at bhatar road which is considered one of the paush areas of surat. Raj empire also covers the problem of parking facility as it has its own parking facility. The mcdt also plays crucial part and provides the company to stand in the competition.
4.2 Service operation

Process objective: to make sure that it services are delivered effectively and efficiently. This includes fulfilling user requests, resolving service failures, fixing problems, as well as carrying out routine operational tasks. The following is the process of service operation: Event management Process objective: to filter and categorize events and to decide on appropriate actions. Event management is one of the main activities of service operations. Incident managemnet Process objective: to manage the lifecycle of all incidents. The primary objective of incident management is to return the service to users as quickly as possible. Request fulfillment Process objective: to fulfill service requests, which in most cases are minor (standard) changes or requests for information? Access management Process objective: to grant authorized users the right to use a service, while preventing access to nonauthorized users. The access management processes essentially execute policies defined in it security management. Access management is sometimes also referred to as rights management or identity management. Problem management Process objective: to manage the lifecycle of all problems. The primary objectives of problem management are to prevent incidents from happening, and to minimize the impact of incidents that cannot be prevented. Proactive problem management analyses incident records, and uses data collected by other it service management processes to identify trends or significant problems.
Its operations management Process objective: to monitor and control the it services and it infrastructure. The process it operations management executes day-to-day routine tasks related to the operation of infrastructure components and Navnirman Institute Of Management 89
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applications. This includes job scheduling, backup and restore activities, print and output management, and routine maintenance. Its facilities management Process objective: to manage the physical environment where the it infrastructure is located. Facilities management includes all aspects of managing the physical environment, for example power and cooling, building access management, and environmental monitoring.
4.3 Its facilities of Fame Raj Empire

There are 5 properties in gujarat namely: - fame raj empire- surat, anand, bharauch, fame 7cs- vadodara and vihar cinema- vadodara. These all properties are being handled by one it sector which is situated in fame raj empire, surat. This sector contains three major lines of film making and they are production, distribution and exhibition. This all three sectors work in a process in this department and let us elaborate this process.
There are mainly three types of operational activities which takes place in the fame:-
1). Projection 2). M.c.d.t 3). Box office
4.1 Plant layout

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4.1.1Projection: there are two projection rooms in the fame (rajempire). One is above the first level under which three screens are in operation that is egyptian, chinese and roman. The second projection room is above second level under which remaining three screens are in operation that is french, Russian and arabian gold.
4.1.2M.c.d.t: m.c.d.t counters are situated on both the level separately. On both the level m.c.d.t counter has very limited relationship. For arabian gold there is a separate m.c.d.t counter which serves only the customer of arabian gold. We can say that raj empire has a cellular layout because different m.c.d.t take places at a particular floor and in different form.
4.1.3.Box office:In Raj empire box office are situated at two places. One at the entrance for the common public and other at the first floor for the corporate tickets. Only reserved tickets are sold through this box office and to the limited people, which is on the first floor.
4.1.Layout of screens in fame :

Egyptian
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E IT X A B C D E F G H I J K L M N 3 2 3 2 3 2 3 2 3 2 3 2 3 2 3 2 3 2 3 2 3 2 3 2 3 2 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 0 3 0 3 0 3 0 3 0 3 0 3 0 3 0 3 0 3 0 3 0 3 0 3 0 3 0 2 9 2 9 2 9 2 9 2 9 2 9 2 9 2 9 2 9 2 9 2 9 2 9 2 9 2 9 2 8 2 8 2 8 2 8 2 8 2 8 2 8 2 8 2 8 2 8 2 8 2 8 2 8 2 8 2 7 2 7 2 7 2 7 2 7 2 7 2 7 2 7 2 7 2 7 2 7 2 7 2 7 2 7 Central 2 6 2 6 2 6 2 6 2 6 2 6 2 6 2 6 2 6 2 6 2 6 2 6 2 6 2 5 2 5 2 5 Central Aisle 2 5 2 5 2 5 2 5 2 5 2 5 2 5 2 5 2 5 2 5 2 4 2 4 2 4 2 4 2 4 2 4 2 4 2 4 2 4 2 4 2 4 2 4 2 4 2 4 2 3 2 3 2 3 2 3 2 3 2 3 2 3 2 3 2 3 2 3 2 3 2 3 2 3 2 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 0 2 0 2 0 2 0 2 0 2 0 2 0 2 0 2 0 2 0 2 0 2 0 2 0 2 0 1 9 1 9 1 9 1 9 1 9 1 9 1 9 1 9 1 9 1 9 1 9 1 9 1 9 1 9 1 8 1 8 1 8 1 8 1 8 1 8 1 8 1 8 1 8 1 8 1 8 1 8 1 8 1 8 1 7 1 7 1 7 1 7 1 7 1 7 1 7 1 7 1 7 1 7 1 7 1 7 1 7 1 7 C o s A le r s is Silver Aisle Aisle O P Q 3 3 3 3 3 3 3 2 3 2 3 2 3 1 3 1 3 1 3 0 3 0 3 0 2 9 2 9 2 9 2 8 2 8 2 8 2 7 2 7 2 7 2 6 2 6 2 6 2 5 2 5 2 5 2 4 2 4 2 4 2 3 2 3 2 3 2 2 2 2 2 2 2 1 2 1 2 1 2 0 2 0 2 0 1 9 1 9 1 9 1 8 1 8 1 8 Sr e ce n 1 7 1 7 1 7 1 6 1 6 1 6 1 5 1 5 1 5 1 4 1 4 1 4 1 3 1 3 1 3 Central 1 2 1 2 1 2 1 1 1 1 1 1 1 0 1 0 1 0 9 9 9 8 8 8 7 7 7 6 6 6 O P Q 2 8 2 8 2 8 47 8 8 4 1 6 1 6 1 6 1 6 1 6 1 6 1 6 1 6 1 6 1 6 1 6 1 6 1 6 1 6 1 5 1 5 1 5 1 5 1 5 1 5 1 5 1 5 1 5 1 5 1 5 1 5 1 5 1 5 1 4 1 4 1 4 1 4 1 4 1 4 1 4 1 4 1 4 1 4 1 4 1 4 1 4 1 4 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 E ty nr Central Aisle 1 2 1 2 1 2 1 2 1 2 1 2 1 2 E IT X 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 9 9 9 9 9 9 9 9 8 8 8 8 8 8 8 8 8 8 8 8 8 8 7 7 7 7 7 7 7 7 7 7 7 7 7 7 6 6 6 6 6 6 6 6 6 6 6 6 6 6 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 2 2 2 2 2 2 Premier 3 2 2 2 2 1 A B C D E F Lower Level G H I J K L M N 2 8 3 1 3 1 3 1 3 0 3 1 3 1 3 1 2 7 2 7 2 7 2 6 2 6 2 6 43 0
Chinese
Scre Chinese en
EXIT A B C D E F G H I J Entry 28 28 27 27 27 27 26 26 26 26 26 25 25 25 25 25 25 25 25 25 24 24 24 24 24 24 24 24 24 24 23 23 23 23 23 23 23 23 23 23 22 22 22 22 22 22 22 22 22 Central Aisle Central Aisle 21 21 21 21 21 21 21 21 21 21 20 20 20 20 20 20 20 20 20 20 19 19 19 19 19 19 19 19 19 19 18 18 18 18 18 18 18 18 18 18 17 17 17 17 17 17 17 17 17 17 16 16 16 16 16 16 16 16 16 16 15 15 15 15 15 15 15 15 15 15 14 14 14 14 14 14 14 14 14 14 13 13 13 13 13 13 13 13 13 13 12 12 12 12 12 12 12 12 12 12 11 11 11 11 11 11 11 11 11 11 10 10 10 Central Aisle 10 10 10 10 10 10 10 Central Aisle 9 8 7 7 7 7 7 7 7 7 7 7 6 6 6 6 6 6 6 6 6 6 5 5 5 5 5 5 5 5 5 5 4 4 4 4 4 4 4 4 4 4 3 3 3 3 3 3 3 3 3 3 2 2 2 2 2 2 2 2 2 2 1 1 Premier 1 1 A B C D E F G H I J Lower Level 22 23 25 25 26 25 22 22 22 23 235
Cro aisle ss 21 21 21 20 20 20 19 19 19 18 18 18 17 17 17 16 16 16 Screen 15 15 15 14 14 14 13 13 13 12 12 12 11 11 11 10 10 10
Silver
K L M
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27 27 27
26 26 26
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23 23 23
22 22 22
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6 6
5 5
4 4
3 3
2 2
1 1 EXIT
K L M
26 26 19 306 71
Roman
Screen Roman
A B C D E F G H I J K L 21 21 20 20 19 19 22- (24) 21- (23) 22- (24) 21- (23) 21- (23) 21- (23) 21- (23) 20- (22) 20- (22) 20- (22) 20- (22) 20- (22) 19- (21) 18- (20) 17- (19) 16- (18) 19- (21) 18- (20) 17- (19) Central aisle 19- (21) 18- (20) 17- (19) 19- (21) 18- (20) 17- (19) 19- (21) 18- (20) 17- (19) 18- (20) 17- (19) 18- (20) 17- (19) 18- (20) 17- (19) 18- (20) 17- (19) 18 18 17 17 15- (17) 16- (17) 15- (16) 16- (17) 15- (16) 16- (17) 15- (16) 16- (17) 15- (16) 16- (17) 15- (16) 16- (17) 15- (16) 16- (17) 15- (16) 16- (17) 15- (16) 16 aisle 16 16 15 15 15 14- (15) 13- (14) 12- (13) 14- (15) 13- (14) 12- (13) 14- (15) 13- (14) 12- (13) 14- (15) 13- (14) 12- (13) 14- (15) 13- (14) 12- (13) 14- (15) 13- (14) 12- (13) 14- (15) 13- (14) 12- (13) 14- (15) 13- (14) 12- (13) 14 14 14 Screen 13 13 13 12 12 12 11- (12)10- (11) 9-(10) 8-(9) 7-(8) 6-(7) Central aisle 11- (12)10- (11) 9-(10) 8-(9) 7-(8) 6-(7) 11- (12)10- (11) 9-(10) 8-(9) 7-(8) 6-(7) 11- (12)10- (11) 9-(10) 8-(9) 7-(8) 6-(7) 11- (12)10- (11) 9-(10) 8-(9) 7-(8) 6-(7) 11- (12)10- (11) 9-(10) 8-(9) 7-(8) 6-(7) 11- (12)10- (11) 9-(10) 8-(9) 7-(8) 6-(7) 11- (12)10- (11) 9-(10) 8-(9) 7-(8) 6-(7) EXIT Central Central Silver 11 11 11 10 10 10 9 9 9 8 8 8 7 7 7 6 6 6 5 Aisle 5 5 4 4 4 3 3 3 2 2 2 1 1 1 J K L
21 21 16 229 58
5 5 5 5 5 5 5 5
4 4 4 4 4 4 4 4
3 3 3 3 3 3 3 3
2 2 2 2 2 2 2 2
1 1 1 1 1 1 1 1 Premier
A B C D F G H I Lower Level E
14 22 21 21 21 18 18 18 18 171
Russian
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Screen Russian
EXIT A B C D E F G H I J K L M N O P Q 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 29 29 29 29 29 29 29 29 29 29 29 29 29 29 29 29 29 28 28 28 28 28 28 28 28 28 28 28 28 28 28 28 28 28 27 27 27 27 27 27 27 27 27 27 27 27 27 27 27 27 27 26 26 26 26 26 26 26 26 26 26 26 26 26 26 26 26 26 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 Central Aisle 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 22 22 22 22 22 22 22 22 22 22 22 22 22 22 22 22 21 21 21 21 21 21 21 21 21 21 21 21 21 21 21 21 21 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 18 18 18 18 18 18 18 18 18 18 18 18 18 18 18 18 18 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 16 16 16 16 16 16 16 16 16 16 16 16 16 16 16 16 16 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 14 14 14 14 14 14 14 14 14 14 14 14 14 14 14 14 14 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 12 12 12 12 12 Central Aisle 12 12 12 12 12 12 12 12 12 12 12 Entry EXIT 11 11 11 11 11 11 11 11 10 10 10 10 10 10 10 10 9 9 9 9 9 9 9 9 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 2 2 2 2 2 2 2 1 A B C D E F G H I J K L M N O P Q Russian A B C D E F G H I J K L M N O P Q Upper Level
26 29 29 29 29 29 29 29 25 25 25 25 25 25 25 24 24 452
Screen
French
Screen F ch ren
EXIT A B C D E F G H I J K L M Entry 26 26 26 25 25 25 25 24 24 24 24 23 23 23 23 23 23 23 23 23 23 23 23 23 22 22 22 22 22 22 22 22 22 22 22 22 22 21 21 21 21 Central Aisle 21 21 21 21 21 21 21 21 21 20 20 20 20 20 20 20 20 20 20 20 20 19 19 19 19 19 19 19 19 19 19 19 19 19 18 18 18 18 18 18 18 18 18 18 18 18 18 17 17 17 17 17 17 17 17 17 17 17 17 17 16 16 16 16 16 16 16 16 16 16 16 16 16 15 15 15 15 15 15 15 15 15 15 15 15 15 Screen 14 14 14 14 14 14 14 14 14 14 14 14 14 13 13 13 13 13 13 13 13 13 13 13 13 13 12 12 12 12 12 12 12 12 12 12 12 12 12 11 11 11 11 11 11 11 11 11 11 11 11 11 10 10 10 10 10 10 10 10 10 10 10 10 10 9 9 9 9 9 Central aisle 9 9 9 9 9 9 9 9 8 7 6 6 6 6 6 6 6 6 6 6 6 6 6 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 4 4 4 4 4 4 4 4 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 EX IT French A B C D Upper Level E F G H I J K L M
Arabian Gold
Screen Arabian Gold
A B C D E F Entry 16 16 15 Central aisle 15 14 14 14 14 14 14 13 13 13 13 13 13 12 12 12 12 12 12 11 11 11 11 11 11 10 10 10 10 10 10 9 9 9 9 9 9 8 8 8 8 8 8 7 7 7 7 7 7
6
5 Central aisle 5 5 5 5 5
4 4 4 4 4 4
3 3 3 3 3 3
2 2 2 2 2 2
1 1 1 1 1 1 EXIT Gold Upper Level
16 16 14 14 14 14 88
6 6 6 6 6
Screen 11 mt wide
4.2 Operational planning

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Operational planning is the function of management which decides about the resources that will be required for future operation at right time, in right amount of required quality and at minimum cost. At Raj empire mainly operational planning takes place which is for 1-3 months only or even less than it. In raj empire operational planning is mainly done in projection room, both the other department are service oriented so it doesnt require much planning.
4.2.1 Planning in projection room: As per the timing of the show scheduled by the top management planning of reels of the scheduled movie is done so that there is no delay in the projection. Project planning is part of project management, which relates to the use of schedules such as gantt charts to plan and subsequently report progress within the project environment. Initially, the project scope is defined and the appropriate methods for completing the project are determined. Following this step, the durations for the various tasks necessary to complete the work are listed and grouped into a work breakdown structure. The logical dependencies between tasks are defined using an activity network diagram that enables identification of the critical path. Float or slack time in the schedule can be calculated using project management software. Then the necessary resources can be estimated and costs for each activity can be allocated to each resource, giving the total project cost. At this stage, the project plan may be optimized to achieve the appropriate balance between resource usage and project duration to comply with the project objectives. Once established and agreed, the plan becomes what is known as the baseline. Progress will be measured against the baseline throughout the life of the project. Analyzing progress compared to the baseline is known as earned value management. The inputs of the project planning phase include project charter and the concept proposal. The outputs of the project planning phase include the project requirements, the project schedule, and the project management plan
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4.3 Operational strategies for services:Types of service design a different department.
4.3.1 Projection
Projection is an internal activity carried by the executives or employees, so that the movie is projected on the screen. It is partly hidden process. Projection room has been located above the screen and entry in it is prohibilated. Sound system display of movie on screen is done from projection room.
4.3.2 M.c.d.t
Foods, softdrinks, etc.m.c.d.t provided by them are carried over in this department. Cleaning services are also included in this department.
4.3.3 Box office In this department mainly selling and booking of tickets take place. Box office directly deals with the customer. Executives are employed to deal with the people Every executives employees has its own id to sell the tickets, the person himself is responsible for the sale on his id. For selling the tickets they have a role with them, which consists of a code no. On the role. When the person starts his transaction, he puts his role no. In his id and stops it when it is completed.
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4.4 Operational scheduling:It is a process of deciding when each job in production process shall be executed i.e. It is a process of deciding starting and finishing date of various operation on various machines in connection to manufacture various products.
4.4.1 Box office:Tickets are allotted to the people according to first come first bases. Only the top three rows are reserved for the corporate classes and other are allocated to the common public according to the customer priority. Online selling tickets/internet booking only the unsold tickets are shown and the corporate reserved seats are not shown on internet booking. Before 45 minutes from the show starts those corporate reserved seats are released for common customer, even for internet selling purpose. 4.4.2 Projection:A movie is bought to them in several no. Of reels which is of 20-25 minutes. Before the movie is to be projected these reels are to be sticked manually. These reels are been stick by cello tape. These reels are placed on the platter (a study machine through which reel is adjusted) with the help of blade and rings this reel is send through to the machine after this movie is projected on the screen. Movies are even shown on more than one screen on the same level through rollers. These rollers are attached on the walls of the projector room. This process is hidden and it is to be completed before the movies has to be projected. After the movie is completed these reels is separated again by cutting the cello tape and arranging them again in the boxes.
4.4.3 M.c.d.t:servicing of foods and drinks are done on the counters outside the screen and even inside the screen during the interval time and the time in which movie is going on. some employees serve some food articles and soft drink in the screen itself. it is an on-the-spot transaction so there is very less need of scheduling in it. Servicing is done according to the customers order.
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Scheduling done by management for timing of movies :
S c h e d u le fo r 5 M a y 2 0 1 1 - T h u r s d a y o n ly F a m e R a j E m p ir e S u ra t - M u m b a i C irc u it
M o v ie ( E g y p ti a n ) S c r e e n 1 /4 8 7 ANALOG S h o w T i m eI n t e r v a l End M o v ie ( C h in e s e ) S c r e e n 2 /3 0 6 ANALOG S h o w T i mI n t e r v a l e End
CH CH CH CH CH CH
ALO ALO ALO ALO ALO ALO
D D D D D D
IL L I IL L I IL L I IL L I IL L I IL L I
1 0 :1 5 A M 12 :4 5 P M 3 :15 P M 5 :40 P M 8 :05 P M 10 :3 0 P M
11:22 A M 1:5 2 P M 4:2 1 P M 6:4 6 P M 9:1 1 P M 11:36 P M
12:37 P M 3 :0 7 P M 5 :3 3 P M 7 :5 8 P M 10:23 P M 12:48 A M
T H O R (2D ) (H IN ) FALTU T HAN K YO U T HAN K YO U T HAN K YO U T HAN K YO U
9 : 3 0 A M 1 0 : 3 5 A M1 1 : 4 0 A M 1 1 : 4 5 A M1 2 : 5 0 P M 2 : 0 5 P M 2:1 0 P M 3 :2 2 P M 4 :4 5 P M 4:5 0 P M 6 :0 2 P M 7 :2 5 P M 7:3 0 P M 8 :4 2 P M 1 0:05 P M 1 0 : 1 0 P M1 1 : 2 2 P M1 2 : 4 5 A M
M o v ie
(R o m a n ) S c r e e n 3 /2 2 4 ANALOG S h o w T i m eI n t e r v a l
End SH SH SH SH SH SH SH
M o v ie OR OR OR OR OR OR OR IN IN IN IN IN IN IN
( R u s s ia n ) S c r e e n 4 /4 5 2 ANALOG S h o w T i mI n t e r v a l e E E E E E E E C C C C C C C IT IT IT IT IT IT IT Y Y Y Y Y Y Y
End
D D D D D D
U U U U U U
M M M M M M
MAA R MAA R MAA R MAA R MAA R MAA R
O O O O O O
D D D D D D
UM UM UM UM UM UM
1 0 :0 0 A M 12 :2 5 P M 2 :50 P M 5 :15 P M 7 :45 P M 10 :1 5 P M
11:08 A M 1:3 3 P M 3:5 8 P M 6:2 5 P M 8:5 5 P M 11:25 P M
12:21 P M 2 :4 6 P M 5 :1 1 P M 7 :4 0 P M 10:10 P M 12:40 A M
TH TH TH TH TH TH TH
9 : 1 5 A M 1 0 : 2 1 A M1 1 : 2 3 A M 1 1 : 3 0 A M1 2 : 3 6 P M 1 : 3 8 P M 1:4 5 P M 2 :5 0 P M 3 :5 0 P M 3:5 5 P M 5 :0 2 P M 6 :0 7 P M 6:1 5 P M 7 :2 1 P M 8 :2 3 P M 8:3 0 P M 9 :3 6 P M 1 0:38 P M 1 0 : 4 5 P M1 1 : 5 1 P M1 2 : 5 3 A M
M o v ie
(F r e n c h ) S c r e e n 5 / 2 8 3 A N A L O G / D IG IT A L ( U F O ) S h o w T i m eI n t e r v a l 9 :15 A M 1 1 :3 0 A M 1 :45 P M 4 :00 P M 6 :20 P M 8 :20 P M ) 10 :5 0 P M 10:15 A M 12:35 P M 2:5 1 P M 5:0 6 P M 7:1 6 P M 9:3 0 P M 12:01 A M
End 11:20 A M 1 :4 0 P M 3 :5 3 P M 6 :1 3 P M 8 :1 3 P M 10:45 P M 1:1 8 AM
M o v ie
(A r a b ia n G o ld ) S c r e e n (G O L D ) 6 /8 8 ANALOG S h o w T i mI n t e r v a l e
End
S O U R C E C O D E (H IN ) T H O R (2 D ) ( H I N ) N AU G H TY @ 40 T H O R (2 D ) ( H I N ) S O U R C E C O D E (H IN ) F A S T & F U R IO U S 5 (H IN D I) F A S T & F U R IO U S 5 (E N G L IS H
C H A L O D IL L I DUM MAARO DUM C H A L O D IL L I DUM MAARO DUM C H A L O D IL L I S H O R I N T H E C IT Y
9 : 0 0 A M 1 0 : 0 5 A M1 1 : 1 5 A M 1 1 : 2 0 A M1 2 : 3 1 P M 1 : 4 8 P M 1:5 5 P M 3 :0 1 P M 4 :1 3 P M 4:2 0 P M 5 :3 1 P M 6 :4 8 P M 6:5 5 P M 8 :0 3 P M 9 :2 1 P M 9 : 3 0 P M 1 0 : 3 6 P M1 1 : 3 8 P M
P IC T U R E D U M MAA R O D UM C H A L O D IL L I S H O R IN T H E C IT Y FALTU TH AN K YO U T H O R (2 D ) ( H I N ) S O U R C E C O D E (H IN ) N AU G H TY @ 40 F A S T & F U R IO U S 5 (E N G L IS H ) F A S T & F U R IO U S 5 (H IN D I)
C E N S O RM T R L E N G T H N T I M E RU A U /A U /A U /A U /A U /A U /A A A A 2 5 4 4 .9 7 3 0 0 6 .9 2 3 5 7 5 .8 2 3 1 7 9 .3 6 3 0 1 3 .0 6 3 4 5 9 .6 3 3 8 2 9 .6 2 0 2 :1 0 0 2 :0 0 0 1 :5 0 0 1 :2 5 0 2 :2 0 0 1 :5 5 0 1 :3 5 0 1 :5 0 0 2 :1 0 0 2 :1 0
D IS T R I B U T O R F O X S T A R S T U D IO S E R O S IN T E R N A T IO N A L R A J A T E N T E R T A IM E N T P A R M O U N T F IL M S 52 W EEK S T I L A K E N T E R P R IS E S P V T L T D P A R A M O U N T F IL M S P A R A M O U N T F IL M S
1 s t H A L F n d H A L R U N T I M N O O F S H O W SD I G I T A L / P R I N G E N R E 2 F E T 1 :0 5 1 :0 0 1 :0 0 1 :0 0 0 :5 0 1 :0 0 1 :0 5 1 :0 5 1:05 1:00 0:50 1:05 1:13 0:55 0:45 0:50 1:05 1:05 2 :1 0 2 :0 0 1 :5 0 2 :0 5 2 :2 0 1 :5 5 1 :3 5 1 :5 0 2 :1 0 2 :1 0 0 :0 0 0 :0 0 0 :0 0 8 9 8 1 4 3 2 1 1 1 0 0 0 38 P R IN T P R IN T P R IN T P R IN T P R IN T P R IN T UFO UFO
B A L A J I M O T I O N P IC T U R E S L T D 1 : 0 0 U T V S O F T W A R E C O M M U N I C A T I O N S 1 L 0T7D :
T O T AL N O O F SH O W S S ta r t T i m e : 8 : 0 0 A M E n d T im e : 1 : 0 0 A M M o v ie s D is c o n tin u e d :
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Raj Empire 2011 Schedule of different shows in different screen :
F a m e R a j E m p i r e S u r a t, M u m b a i C i r c u i t S e s s i o( En g y p t i a n ) S T c i m e ee n 1( C/ 4 h 8 i 7n e s e ) S c rT e i em n e 2 / 3 r A N A L O G A N A LO G 0 1 2 :0 0 A M 1st T H O R ( 2 D ) ( 9H : I3N 0 ) A M 2nd C H A L O D 1I L 2 L : I4 5 P M F A L T U 1 1 :4 5 A M 3 rd C H A L O D I3 L : L1 I5 P M T H A N K Y O U2 : 1 0 P M 4 th C H A L O D I5 L : L4 I0 P M T H A N K Y O U4 : 5 0 P M 5 th C H A L O D I8 L : L0 I5 P M T H A N K Y O U7 : 3 0 P M 6 th C H A L O D 1I L 0 L : I3 0 P M T H A N K Y O 1U 0 : 1 0 P M 0( R6 o m a n ) S c r e T e i nm 3e / 2 2 4( R A N A LO G S D U M M A A R O 1 0 D : 0U 0 M A M S D U M M A A R O 1 2 D : 2U 5 M P M S D U M M A A R O 2 :D5 U MP M S 0 D U M M A A R O 5 :D1 U MP M S 5 D U M M A A R O 7 :D4 U MP M S 5 D U M M A A R O 1 0 D : 1U 5 M P M S u ssia n ) A N A L H O R IN H O R IN H O R IN H O R IN H O R IN H O R IN H O R IN
S c h e d u le fo r 5 M a y 2 0 1 1 - T h u r s d a y o n ly S c r eT ei mn e 4 / 4 5 (2F r e n c h ) S c r e eT ni m 5 e/( A2 8r a3 b i a n G o lT d i )m S e c r e e n ( G O L D ) 6 / 8 8 O G A N A L O G / D I G I T A L ( U FA ON )A L O G T H E9 : C 5I T AY M S O U R C E C O D 9 E: 1 ( 5H A N M) 0 1 I 1 2 :0 0 A M T H E1 1 C: 3I T0 Y A M T H O R ( 2 D ) ( H 1 I 1N : ) 3 0 A M C H A L O D9 I: L0 L0 I A M T H E1 : C4 5I T P M N A U G H T Y @ 1 4: 40 5 P M D U M M A A1 R :O2 0 D AU MM Y 1 T H E3 : C5 5I T P M T H O R ( 2 D ) ( H 4 I N: 0 ) 0 P M C H A L O D1 I: L5 L5 I P M Y T H E6 : C1 5I T P M S O U R C E C O D 6 E: 2 (0 H PI N M ) D U M M A A 4 R: 2 O0 DP U M Y M T H E8 : C3 0I T P M F A S T & F U R I O 8U : S2 0 5 P ( H I NC DH IA) L O D6 I: L5 L5 I P M Y M T H E1 0 C: 4I T5 Y P MF A S T & F U R I O U1 0S : 55 0 ( EP NM GH LO I S H I N) 9T :H 3 E0 P MT Y S R C I
D IS T R I B U T O R F IL M R U N N I N G T ICM E EN S O R F O X S T A R S T U D IO S D U M M A A R O D U M 0 2 :1 0 A E R O S I N T E R N A T I O N A LC H A L O D I L L I 0 2 :0 0 U /A B A L A J I M O T I O N P I C T U RS EH S RL T I N T H E C I T Y D O 0 1 :5 0 U /A R A J A T E N T E R T A IM E N T F A L T U 0 1 :2 5 U /A U T V S O F T W A R E C O M M U TN H I CA AN TK I O Y N O S U L T D 0 2 :2 0 U /A P A R M O U N T F IL M S T H O R ( 2 D ) ( H IN ) 0 1 :5 5 U /A 52 W E E K S S O U R C E C O D E ( H IN ) 0 1 : 3 5 U /A T I L A K E N T E R P R I S E S P NV AT U L GT D T Y @ 4 0 H 0 1 :5 0 A P A R A M O U N T F I L M SF A S T & F U R I O U S 5 ( E N G 2L : I1S 0 H ) 0 A P A R A M O U N T F I L M S F A S T & F U R I O U S 5 ( H I N0 D2 :I 1) 0 A 0 0 0 0 :0 0 0 0 :0 0 0 0 0 0 :0 0 0 0 :0 0 0 0 0 0 :0 0 0 0 :0 0 T O T A L N O .O F S H O W S S ta r t T i m e : 8 :0 0 A M E n d T im e : 1 :0 0 A M M o v i e s D is c o n tin u e d : 0
N O .O F S H O W S 8 9 8 1 4 3 2 1 1 1 0 0 0 38
G P P P P P P U U 0 0 0 0 0
e R R R R R R F F
n re IN T IN T IN T IN T IN T IN T O O
L a st w k G E N R E 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
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4.5 Quality Control:Those activities which assure that quality creation is performed in such a manner that the resulting products will infact perform its intended function. Project control is that element of a project that keeps it on-track, on-time and within budget. Project control begins early in the project with planning and ends late in the project with post-implementation review, having a thorough involvement of each step in the process. Each project should be assessed for the appropriate level of control needed: too much control is too time consuming, too little control is very risky. If project control is not implemented correctly, the cost to the business should be clarified in terms of errors, fixes, and additional audit fees. Control systems are needed for cost, risk, quality, communication, time, change, procurement, and human resources. In addition, auditors should consider how important the projects are to the financial statements, how reliant the stakeholders are on controls, and how many controls exist. Auditors should review the development process and procedures for how they are implemented. The process of development and the quality of the final product may also be assessed if needed or requested. A business may want the auditing firm to be involved throughout the process to catch problems earlier on so that they can be fixed more easily. An auditor can serve as a controls consultant as part of the development team or as an independent auditor as part of an audit. Businesses sometimes use formal systems development processes. These help assure that systems are developed successfully. A formal process is more effective in creating strong controls, and auditors should review this process to confirm that it is well designed and is followed in practice. A good formal systems development plan outlines:

A strategy to align development with the organizations broader objectives Standards for new systems Project management policies for timing and budgeting Procedures describing the process Evaluation of quality of change
4.5.1 Total quality management

Total quality management (or tqm) is a management concept coined by w. Edwards deming. The basis of tqm is to reduce the errors produced during the manufacturing or service process, increase customer satisfaction, streamline supply chain management, aim for modernization of equipment and ensure workers have the highest level of training. One of the principal aims of tqm is to limit errors to 1 per 1 million units produced. Total quality management is often associated with the development, deployment, and maintenance of organizational systems that are required for various business processes. Tqm and six sigma The main difference between tqm and six sigma (a newer concept) is the approach. Tqm tries to improve quality by ensuring conformance to internal requirements, while six sigma focuses on improving quality by reducing the number of defects.
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4.5.2 Ways of Quality Control
Quality for fame (rajempire) is to entertain the people by clear pictures, sound, quality or tasty foods, and even relaxing and clean sitting arrangement. For this before every show begins and ends in a screen; cleaning department cleans the area. Therefore we can say that for cleanliness they use inspection method for quality control. Even for food they use inspection method for quality check. They use to check every machine daily i.e. Popcorn and soft drinks machine. For all the department/services like quality of screen, voices etc and if any problems in any of the heavy machine are maintained by just on time method
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4.6
Inventory Control:-
Inventory is to be maintained in a very large amount by fame raj empire only for the foods and drinks department. It is to be maintained up to rupees 1,400,000 for all the materials like popcorn tub, cone, oil, spices, cold drink packs, glasses, etc required by the service department. The main supplier/vendor of these materials is from surat that is choice marketing which is located in city light area. There are even 25-30 different vendor for other material like corn is been bought from hyderabad; other boxes, glasses, plates, etc are bought form mumbai. Samosa are delivered by sugar and spice so no need to maintain its stock as they supply it readily as per the order given to them. Inventory level is maintained in a sheet showing the opening and closing level of all the materials. These stocks are send level wise. Inventory for other department like projection rooms, box offices tickets are kept in a very short amount as they are not needed frequently. Box office :for the minimum wastage of tickets the first three and the last three tickets are left empty so that the other tickets does not affect when the process is going on.
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Chapter: - 5 Finance Department
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Introduction:
Financial management is the study about the process of procuring of financial resources and the effective utilization of funds with a view to maximize the profit as well as wealth. The company identifies the financial management as an important part in order to achieve heights in the open market where the number of competitors arrives as time passes. Companys financial management is mainly concerned with effective utilization of its capital funds that it is the most important economic resources.
5.1 Activities of Finance department

Providing funds to different departments Finance department provides all kind of utility and liquidity of funds within the various departments of the company. In the same manner the finance department provides fund and effective utilization of the funds to all of the departments. To marketing department : Marketing department requires some amount of funds to pay various kinds of expenses occurred during the sales and promotion of the product. Mostly marketing department requires the fund flow for the following expenses.

promotional expenses sales commissions advertisement expenditure labeling and packing cost distribution cost
The finance department of the company provides fund for all of the necessary expenses. Except this it also advices the marketing department for the efficient utilization of the funds. To H.R department: Hr department requires money to pay to the personnel working for the organization. Hr department requires fund mostly to pay salaries and other administrative expenses. The hr department gets provided the following expenses.

salaries and wages bonus and other incentives employee welfare expenses
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training and development costs of personnel some other expenses related to personnel of organization
Every year good amount of funds is invested into the hr assets. The company believes that the personals of the organization are the assets for them. And so the good amount of funds should be invested on them so as to get higher returns. To Production department: Production department requires comparatively large amount of funds then other departments of the company. The production of the product and its process requires huge amount of funds. The expenses occurring into the production department are as follows.

production cost purchase of raw materials purchase of plant and machineries factory cost labor cost fixed overheads
The expenses of the production are much higher so the finance department keeps an eye on the all expanse occurred and try to cut down the production cost of the product to get larger margins of product.
5.2 Cash Budget

Cash Budget:
This budget represents the amount of cash receipts and payments, and a balance during the period. It is prepared after all the functional budgets are prepared by the chief accountant either monthly or weekly.
Fund Flow Statement

The fund flow statement is a financial statement which reveals the methods by which the business has been financed and how it has used its funds between the opening and closing balance sheet dates. Thus, a fund flow statement is a report on movement of funds explanning wherefore works capital originates and where Navnirman Institute Of Management 104
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into the same goes during an accounting period. This statement consists of two parts- (1) sources of funds and (2) application of funds. The difference between the two shows the net changes in the working capital during the period. Funds flow statement is a useful tool in the financial managers analytical kit. The basic purpose of this statement is to indicate where funds came from and where it was used during the certain period. Generally speaking, the fund flow analysis requires the preparation of two statements:- (1) statement of changes in working capital and (2) fund flow statement.
Statement of changes in working capital For the year 2008

Particulars Year2006-2007 2006 Current assets 1) inventories 2) sundry debtors 3) loans and advances Total=(a) Current liabilities 2) current liabilities 3) provisions Total=(b) Decrease in working capital 849136 52256673 362310196 2007 2161282 53298092 456514435 Increase/decrease in working capital Increase Decrease 1312146 1041419 94204239 96557804 114393995 31096939 237717915 32086435 27755612 124313416 123323920 989496 124313416 124313416 -
For the year 2009

Particulars Current assets 1) inventories 2) sundry debtors 3) loans and advances Total=(a) Current liabilities 1) current liabilities 2) provisions Total=(b) Decrease in working capital Year2007-08 2007 2161282 53298092 456514435 2008 3121144 61767686 567666241 Increase/decrease in working capital Increase Decrease 959862 8469594 111151806 120581262 237717915 32086435 353040451 78066669 40721508 161302770 115322536 45980234 161302770 161302770
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For the year 2010

Particulars Current assets 1) inventories 2) sundry debtors 3) loans and advances Total=(a) Current liabilities 1) current liabilities 2) provisions Total=(b) Decrease in working capital 3121144 61767686 567666241 5832898 62596751 597716305 2711754 829065 30050064 33590883 353040451 78066669 555712253 10342282 67724387 67724387 101356532 202671802 202671802 202671802 202671802 Year2008-09 2008 2009 Increase/decrease in working capital Increase Decrease
Re-arrangement of Balance Sheet and P & L A/c.
Common size balance sheet
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Particulars Source of funds: 1. Share holders funds: a) share capital b) reserve & surplus 2. Loan funds: a) secured loans b) unsecured loans deferred tax liability (net)
2007-08
2008-09
315,895,090 255,390,879 231,535,259 874,300,003 1,139,295
347,952,620 624,709,492 204,303,216 519,610,000 7,866,387
1,678,260,526 1,704,441,715 Application of funds: 1. Fixed assets 2. Investments 3. Net current assets: (a) current assets, loans & advances: A) inventories B) sundry debtors C) cash & bank balances D) loans, advances& deposits total current assets(a) (b) current liabilities & provisions: A) sundry creditors B) other liabilities C) provisions total current liabilities(b) net current assets(a-b) 237,717,912 0 32,089,435 269,807,347 931,874,680 353,040,451 0 7,806,669 360,847,120 487,645,476 649,514,097 50,153,786 1,101,373,491 68,704,786
2,161,281 53,298,092 689,708,217 456,514,435 1,201,682,027
3,212,144 61,767,686 215,826,525 567,686,241 848,492,596
Net current assets
1,678,260,526
1,704,441,715
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Common size balance sheet
Source of funds:
2009-10
1. Share holders funds: a) share capital b) reserve & surplus 2. Loan funds: a) secured loans b) unsecured loans deferred tax liability (net) 347,952,620 540,471,728 466,609,561 602,350,000 2,017,383,909
Application of funds: 1. Fixed assets 2. Investments 3. Net current assets: (a) current assets, loans & advances: A) inventories B) sundry debtors C) cash & bank balances D) loans, advances& deposits total current assets(a) (b) current liabilities & provisions: A) sundry creditors B) other liabilities C) provisions total current liabilities(b) 555,712,257 0 10,342,282 566,054,539 5,832,898 62,596,751 205,284,125 597,716,305 871,430,079 1,643,585,344 13,430,000
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net current assets(a-b) 305,375,540
2,017,383,540
Common Size P & L A/c.

Particulars Incomes: 1. Revenue from operations 2. Other incomes 882,057,723 101,659,549 925,752,743 125,882,139 1,335,568,750 63,962,827 2007-08 2008-09 2009-10
983,717,272 Expenditure: 1. Direct costs 2. Personnel costs 3. Other administration expenses 4. Depreciation/amortization 5. Interest 6. Amortization of fcmitda 428,447,470 79,743,548 243,550,179 89,359,958 31,132,265 0
1,051,634,882
1,399,531,677
324,266,987 119,092,907 355,605,635 72,685,874 22,149,596 0
539,854,971 146,732,392 54,376,529 123,952,594 39,551,018 1,357,813
872,233,420
893,800,999
1,365,925,317
Net profit/loss before tax Less: provision for taxation Net profit/loss after tax
111,483,852 13918019 97,565,833
157,833,883 16994808 140,839,675
33,606,360 (749,832) 34,356,192
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Add: balance of profit & loss a/c Net profit for appropriations (75,769,182) 21,796,651 19,303,891 160,142,966 158,935,313 193,291,505
5.4 .Working Capital Management

Woking capital may be regarded as the lifeblood of the business. Its effective provisions can do much to ensure the success of a business. The term working capital refers to the gross working capital and represents the amount of funds invested in current assets. Working capital, also known as "wc", is a financial metric which represents operating liquidity available to a business. Along with fixed assets such as plant and equipment, working capital is considered a part of operating capital. It is calculated as current assets minus current liabilities. If current assets are less than current liabilities, an entity has a working capital deficiency, also called a working capital deficit. Net working capital is working capital minus cash (which is a current asset) and minus interest bearing liabilities (i.e. Short term debt). It is a derivation of working capital that is commonly used in valuation techniques such as dcfs (discounted cash flows).
Working capital = current assets current liabilities

A company can be endowed with assets and profitability but short of liquidity if its assets cannot readily be converted into cash. Positive working capital is required to ensure that a firm is able to continue its operations and that it has sufficient funds to satisfy both maturing short-term debt and upcoming operational expenses. The management of working capital involves managing inventories, accounts receivable and payable and cash.
Circulating nature of working capital

The interaction between current assets and current liabilities is, therefore, the main theme of the theory of working capital management. The goal of working capital management is to manage the firms current assets and current liabilities in such a way that a satisfactory level of working capital is maintained.
5.5 Ratio Analysis with interpretation

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Liquidity ratios:
cash on hand, bank balance, bill, receivable, debtors etc are such asset which are readily available for paying current liabilities as and when they arise. These are called liquid assets. Where such assets are in sufficient proportion as compare to current liability, the liquid position of the company is said to be satisfactory.
Current ratio
A liquidity ratio that measures a company's ability to pay short-term obligations. The current ratio formula is: also known as "liquidity ratio", "cash asset ratio" and "cash ratio".
Particulars Current assets Current liabilities
Year 2008
1201682027
269807347
Current ratio= 1201682027/269807347=
4.45:1
Year 2009
848492596
360847120
Current ratio= 848492596/360847120=
2.35:1
Year 2010
871430079
566054539
Current ratio=871430079/566054539=
1.54:1
Liquid ratio:
Liquid ratio is also termed as "liquidity ratio",acid test ratio" or "quick ratio". It is the ratio of liquid assets to current liabilities. The true liquidity refers to the ability of a firm to pay its short term obligations as and when they become due.
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[liquid ratio = liquid assets / liquid liabilities] liquid asset = current asset stock - in trade
liquid liability = current liability bank overdraft
Particulars
Liquid assets
Liquid liabilities
Year 2007
1199520746
269807347
Liquid ratio= 1199520746/269807347=
4.45:1
Year 2008
845280452
360847120
Liquid ratio= 845280452/360847120=
2.34:1
Year 2009
865597181
566054539
Liquid ratio=865597181/566054539=
1.53:1
Stock turnover ratio:

Stock turnover ratio or inventory turnover ratio means a considerable amount of capital tied up in financing the raw material, work in progress and finished goods. It is important to ensure that the level of stocks kept as low as possible, consistent with need to fulfill customer's orders in time Navnirman Institute Of Management 112
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stock turnover ratio=
cost of goods sold --------------------average inventory
average inventory=(opening stock+ closing stock)/2
Particulars Year 2008 Str = 515930994/1505209= Year 2009 St = 777191794/2686713= Year 2010 St = 1096291928/4522521=
Cost of goods sold 515930994 343 days 777191794 289 days 1096291928 242 days
Avarage inventory 1505209
2686713
4522521
Conclusion:
This ratio is very important to judge the ability of the management with which it can move the stock. The higher the turn over the, the more profitable the business would be. Hear the increasing rate of the stock turnover ratio shows the good condition of the business.
Debtors turnover ratio:
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Debtors turnover ratio or accounts receivable turnover ratio indicates the velocity of debt collection of a firm. In simple words it indicates the number of times average debtors (receivable) are turned over during a year.
Formula of debtors turnover ratio: [debtors turnover ratio = net credit sales / average trade debtors] [debtors turnover ratio= sales / closing debtors]
Particulars Year 2008 Dtr=515930994/53298092= Year 2009 Dtr= 777191794/61767686= Year 2010 Dtr=1096291928/62596751= Sales 515930994 9.68 times 777191794 12.58 times 1096291928 17.51 times 62596751 61767686 Closing debtors 53298092
Conclusion :
the debtors turnover suggest that number of time the amount of credit sales is collected during the year, hear this ratio shows that the collection of credit sales is done average 8 times during the year.
Creditors turnover ratio:

This ratio is similar to the debtors turnover ratio. It compares creditors with the total credit purchases.
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It signifies the credit period enjoyed by the firm in paying creditors. Accounts payable include both sundry creditors and bills payable. Same as debtors turnover ratio, creditors turnover ratio can be calculated in two forms, creditors turnover ratio and average payment period. Following formula is used to calculate creditors turnover ratio: [creditors turnover ratio = credit purchase / average trade creditors] average creditors = opining + closing creditors / 2
[creditors turnover ratio= purchase / closing creditors]

Particulars Year 2008 Ctr= 315932476 / 190356464= Year 2009 Ctr=473163745 / 315814915= Year 2010 Ctr=599553820 / 506623588= Purchase 315932476 1.66 times 473163745 1.50 times 599553820 1.18 times 506623588 315814915 Closing creditors 190356464
Conclusion :
The creditors turnover suggest that number of time the amount of credit purchase is paid during the year, hear this ratio shows that the payment of credit purchase is done only 2 times during the year which is good for the company.
Profitability ratios:
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Gross profit ratio :
Gross profit ratio (gp ratio) is the ratio of gross profit to net sales expressed as a percentage. It expresses the relationship between gross profit and sales.
[gross profit ratio = (gross profit / net sales) 100]
Particulars Year 2008 Gpr=140498110/515930994*100= Year 2009 Gpr=172112883/777191794*100= Year 2010 Gpr=256983066/1096291928*100=
Gross profit 140498110 27.23% 172112883 22.15% 256983066 23.44%
Sales 515930994
777191794
1096291928
Net profit ratio :

Net profit ratio is the ratio of net profit (after taxes) to net sales. It is expressed as percentage. [net profit ratio = (net profit / net sales) 100]
Particulars Year 2008 Npr=111483852/515930994*100= Year 2009 Npr=160142966/777191794*100= Year 2010 Net profit 111483852 21.60% 160142966 20.61% 245291505 1096291928 777191794 Sales 515930994
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Npr=245291505/1069291928*100= 22.37%
Conclusion :
Net profit ratio indicate companies profitability. There is no any standard ratios for it. It depends upon the company. This ratio is usually expressed in percentage. Here ratio shows that the net profit ratio for the last year is high in compare to the year 2006-2007and 2007-2008, which indicate that companys profitability is going rising.
Return on equity
Return on equity (roe) measures the rate of return on the ownership interest (shareholders' equity) of the common stock owners. It measures a firm's efficiency at generating profits from every unit of shareholders' equity (also known as net assets or assets minus liabilities). Roe shows how well a company uses investment funds to generate earnings growth. [roe= net profit / shareholders fund * 100]
Particulars Year 2008 Net profit 111483852 Shareholders fund 315895090 347952620
Roe=111483852/315895090*100= 35.29% Year 2009 160142966 Roe=160142966/347952620*100= Year 2010 46.02%
245291505 70.50%
347952620
Roe=245291505/347952620*100=
Working capital turnover ratio:

Working capital turnover ratio indicates the velocity of the utilization of net working capital. [working capital turnover ratio = cost of sales / net working capital]
Particulars Sales Net working capital
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Year 2008 Wctr=515930994/931874680= Year 2009 Wctr=777191794/487645476= Year 2010 Wctr=1096291928/305375540= 3.59 1.60 1096291928 305375540 0.55 777191794 487645476 515930994 931874680
BIBLIOGRAPHY
By the Help of Manuals Fame annual Report of 2010 & Internet. By The Help of Other Sources By the heads and the consultant of the Fame Raj Empire By The Help of Website WWW. Fame. Com WWW.multiplex.fame COM WWW.WIKIPEDIA.COM WWW.fame raj empire surat.COM By The Help of Book Philiph Kotler of Marketing Ashwathappa of Production Navnirman Institute Of Management 118
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Bs Shah of human resource Management accounting
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Raj Empire 2011 A Project Report On Summer Training At Fame Raj Empire

Raj Empire 2011

Navnirman Institute Of Management

Raj Empire 2011

Navnirman Institute Of Management

Raj Empire 2011

Navnirman Institute Of Management

Raj Empire 2011

Human resource department

Navnirman Institute Of Management

Raj Empire 2011

Navnirman Institute Of Management

Raj Empire 2011

1.1 Overview Of The Industry

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Projects. 1. Fame Pimpri

3. Fame Kolkatta, hiland park

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Overview Of The Company

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These factors include:

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1.2.2 Opportunity & Threat

1.2.4 Internal Control System & Adequacy

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Raj Empire 2011

Navnirman Institute Of Management

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1.2.6 Properties under fame india ltd.

We expect to roll out at least 9 screens further in the near future :

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Raj Empire 2011 1.2.7 Strengths

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Navnirman Institute Of Management

Raj Empire 2011

Navnirman Institute Of Management

Raj Empire 2011

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Raj Empire 2011 1.2.9 Fames Position In Past Year 2005

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1.2.10 Fame surat

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Fame raj empire

Fame raj empire

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Screen 6: Arabian gold

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Chapter 2 Marketing & Sales Department

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Topic to be covered in these department are :

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Basic Understanding Of Marketing & Sales