Sri Adichunchanagiri Shikshna Trust Department of Management Studies SJB Institute of Technology Uttarahalli Road, Kengeri, Bengaluru-560060

Presented to Mr.Raghavendra K.A.

Subject: Marketing Management Topic: Hero Moto Corp Karizma ZMR Name: Nagarjun p 1st Sem MBA A

CONTENTS Introduction History Company profile Vision & Mission Organisation structure Specification of ZMR 4 Ps Conclusion

INTRODUCION Hero Honda Karizma ZMR was most awaited bikes in the history of two wheelers in India. it is probably the most modern bikes gliding the Indian roads today. sporty stylish brawny and possesses every attention grabbing feature that appeals to the youngsters of today. Karizma has been designed specifically for the Indian market. The styling is inspired by Honda VFR800 The bike is a stunning upgraded avatar of the already very popular Hero Honda Karizma.
Hero MotoCorp has a large sales and service network with over 3,000dealerships and service points across India. Hero Honda has a customer loyalty program since 2000,[11] called the Hero Honda Passport Program. The company has a stated aim of achieving revenues of $10 billion and volumes of 10 million two-wheelers by 2016-17. This in conjunction with new countries where they can now market their two-wheelers following the disengagement from Honda, Hero MotoCorp hopes to achieve 10 per cent of their revenues from international markets, and they expected to launch sales in Nigeria by end-2011 or early-2012.

HISTORY Hero Moto Corp was started in 1984 as Hero Honda Motors Ltd. 2011 -- New Models of Hero Honda motorcycles Glamour, Glamour FI, CBZ Xtreme, Karizma launched. New licensing arrangement signed between Hero and Honda. August 2011 -- Hero and Honda part company, thus forming Hero MotoCorp and Honda moving out of the Hero Honda joint venture. November 2011 -- Hero launched its first ever Off Road Bike Named Hero "Impulse" The Hero Honda Karizma is the flagship motorcycle of Hero Honda. It was launched in May 2003 and was replaced by a cosmetic upgrade Karizma R. The bike has been prominently associated with the reality show MTV Roadies. There is new model looking slightly different called Karizma ZMR FI which is fuel injected and fully digital console new graphics etc.

COMPANY PROFILE

Hero MotoCorp

Type

Public company

Traded as

BSE: 500182 NSE: HEROMOTOCO

Industry

Automotive

Founded

January 19, 1984 in Gurgaon, Haryana, India

Headquarters New Delhi, India

Brijmohan Lal Munjal (Founder Director Key people & Chairman) Pawan Munjal (Managing Director & CEO)[1]

Products

Motorcycles, Scooters

Revenue

19,669.290 crore (US$3.74 billion)[2]

Parent

Hero Group

Website

www.heromotocorp.com

SPECIFICATION OF ZMR

Chrome Plating and Gold Colored pipes for the black Powder Coated Exhaust Sporty position of the seat. It stands on its feet even at speeds reaching up to 130 kmph. Its engiene power is 223cc Stupendous braking Fully Digital Console maximum power of 17.6 bhp @ 7000 rpm Maximum torque of 18.35 Nm @ 6000 rpm Aveage mileage of about 45 kmpl in city conditions.

OUR VISION To be amongst most trusted power utility company of the country by providing n friendly power on most cost effective basis, ensuring prosperity for its stakeholders and growth with human face.

OUR MISSION Perfection in Power To ensure most cost effective power for sustained growth of India. To provide clean and green power for secured future of countrymen. To retain leadership position of the organisation in Hydro Power generation, while working with dedication and innovation in every project we undertake. To maintain continuous pursuit for cost effectiveness, enhanced productivity for ensuring financial health of the organization, to take care of stakeholders aspirations continuously

Organization Structure

Brij Mohan Munjal Chairman

Pawan Munjal Managing Director

Ravi Sud Senior VP, Finance

Dr. Anadi Pande VP, HRM & Corporate Planning & Strategy

Vikram Kasbekar Senior VP, Operations

Anil Dua Senior VP, Sales & Marketing

Dr. Sujita Khemka Senior Manager, Training & Development

4 PS OF HERO HONDA The 4Ps includes some factors which the companies uses for making his marketing activities & strategies. Hero Honda also uses its own marketing mix

PRODUCT MIX Product mix is the number of different products lines sold by a company under the same brand. karizma Karizma. R Karizma zmr

PRICE MIX Price mix of an item is clearly an important determinant of the value of sales made. In theory, price is really determined by the discovery of what customers perceive is the value of the item on sale. Price of KARIZMA ZMR is 111600 rs .

PLACE MIX Place mix is concerned with various methods of transporting and storing goods, and then making them available for the customer. Getting the right product to the right place at the right time involves the distribution system. Hero Honda show rooms are all over India.

PROMOTION MIX Promotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. Various promtional activities are : T.V. Add. News paper Add. Magazine Add. FM Radio Hoardings etc. Reality shows( MTV roadies)

CONCLUSION The Hero Honda Karizma ZMR is said to work well even on broken roads.The large state of the art dials upfront have been a welcome change for bike lovers. Karizma has been designed specifically designed fo indian roads.During the fiscal year 2008-09, the company sold 3.7 million bikes, a growth of 12% over last year. In the same year, the company had a market share of 57% in the Indian market.