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Yogish B G



Objective: Seeking senior managerial assignments in Sales & Marketing, Business Development,
Product / Brand Management, Channel Management and heading the project with a growthoriented organisation in FMCG/Telecom/Retailing.

Professional Summary
A dynamic professional with over 15+ Years of experience in Strategic Planning, Sales & Marketing, Business Development, and Channel Management in the FMCG and Telecom segments. Presently doing small scale business at Hassan A keen strategist, planner and implementer with distinguished abilities in devising and implementing business strategies for achieving ameliorated business growth. Immense experience in handling and promoting Sales in allotted regions, identifying business potential in untapped areas through appointment of new channel partners and co-ordinating brand management activities. Hold the distinction for receiving numerous awards and recognition during tenure with Hindustan Lever Ltd., for the successful launch of Lifebuoy Active/Lever Johnson Brands, relaunch of Lux and Surf Excel. An out-of-the-box thinker, credited with successfully initiating/Core team Member implementing the concept of Streamline in Karnataka State for Hindustan Lever Limited. A self-motivated go-getter, with exemplary management and organisational skills. communication, leadership, relationship-

Core Competencies
Strategic Planning Establish corporate goals, short term and long term budgets and developing business plans for the achievement of these goals. Actively involved in business planning and analysis for assessment of revenue potential in business opportunities. Business Development Identify and develop new streams for long-term revenue growth and maintaining relationships with customers to achieve repeat/ referral business. Conduct competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics. Utilise the public information and personal network to develop marketing intelligence for generating leads. Lead, train and motivate teams ensuring their career development and positive contribution to the company Sales Operations Develop marketing strategies to build consumer preference and drive volumes. Evaluate operational budgets periodically including manpower-planning initiatives and ensure adherence to planned expenses. Provide direction to execute promotions/launches in sync with regional characteristics. Set up and manage the dealer / distributor / stockist network to expand market penetration and reach. Formulate and implement schemes to motivate channel partners to achieve the desired business targets and generate revenues. Marketing & Brand Management Formulation of marketing strategies and plans to promote the products / services of the company in a highly customer-oriented market.

Build brand focus in conjunction with operational requirements, ensure maximum brand visibility and capture optimum market shares through brand image building initiatives, advertisement campaigns, press releases, transit van promotion and in store product promotions through Team of Promoters. Participate in budgeting activities, monitor expenditures and ensure sufficient steps are taken to tackle unwarranted expenditure. Identify and contribute to the development of new product lines. Co-ordinate with vendors for the timely delivery of relevant services. Create awareness among Sales Executive for improving the quality of services received and delivered to clients.

Work History
From Sep 2008 to Jan 14th 2011 date worked with Idea cellular as Area Sales Manager I was Taking care of prepaid business at East part of the Bangalore, which contributes 20%% total companys business at Bangalore. My team is consisting of 3 TSMs, 3 TSEs and 1 trainee. Handling 14 Distributors with 30 million business. From May 2010 I had been transferred to Hassan and handling Hassan district with the team size of 10. May 2004 to sep 2008 worked with Bharti Airtel Ltd as Zonal Manager- Prepaid. In charge for Prepaid Business for Mysore Hubs rural operation. . Responsibilities; Appointments and training for Distributor, Super stockist, Sub stokists and rural sales Officers. Matching the Distribution coverage with network coverage. Team Size: 6 Gross add revenue and process. Co-ordinating between inter departments (Sales / CSD / Finance) focus on getting the maximum productivity out of the available resource. Having control on Cost of Acquisition within specified norms. May 2003to May 2004 worked with Castrol India Ltd as Retile specialist I was in charge of Sales and distribution in Bangalore handling 40% of the Karnataka Business Sep 2001to May 2004 worked with Bharthi Airtel ltd as executive prepaid. Joined Bahrthi as Executive prepaid, I was handling Shimoga, Chikmagalore and Hassan district Jan `96 to Sep 01 with Hindustan Lever Ltd., as Territory Sales Incharge, Chennai Branch: Worked at Davanagera/ Bangalore and North canara Districts of Karnataka state in Main Line and Stream Line profit centres. Handled 9 distributors with Rs.1 Crores Per month. Got Best Launch Territory award for Lifebuoy Active. Awarded Best Launch Territory award for Leverjohnson Brands. Achieved highest sales for Lux brand relaunch and got elgibility for Lux ZEE Cine award function in the year 2000. Highest Visibility award got for Surf Excel with Power relaunch.

Academic Credentials
BSc from Bangalore University in the year 1994-95.

Trainings Attended
Train the Trainer Workshop conducted by Hindustan Lever Limited., in 1999. Advance sales Skills and Negotiation skills and presentation skill by Airtel Change for the better tomorrow an advanced management training program. Athithi Devo Bhav a training program on customers delights. Strategic Planning and project implementation, 6 Sigma Yellow belt.

Personal Details
Date of Birth : 05th June 1974 Contact Details : Yogish BG #1678, 2nd cross Northern extension Hassan-573201 Mail Id Languages References Regards Yogish B G 9844495444 : : : Kannada, Hindi and English To be furnished upon request.