You are on page 1of 7

A Summer Training Project Report On CORPORATE SELLING & FEEDBACK for HCL Submitted to: Rajasthan Technical University,

Kota In partial fulfillment for the award of degree of Master of Business Administration

Under the supervision of: Mr. K.L SHARMA


Submitted by: MOHD. IMRAN

MBA Semester III


Management and Commerce Institute of Global Synergy, Ajmer (Approved by AICTE, affiliated to RTU Kota)

(Authorised Dealer)

This is to certify that Mr. Pawan Kumar s/o Mr. Babu Lal Dayma from University College Of Engineering RTU has successfully completed his Internship project training as a Marketing trainee at V.K TRADER (Authorised Dealer) for HCL Info systems ltd., Ajmer. The project title: Corporate Selling & Feedback

The duration of the project was 15th May, 2011 to 28th June, 2011 We wish to best for his future.

(Authorized Signatory) K.L SHARMA (Manager) 9024335989


Management & Commerce Institute of Global Synergy, Ajmer

Modern organizations are highly complex and dynamic systems. They Operate under very turbulent social economic and political environment. They are required to reconcile several incompatible goals. Conflicting roles and divergent interest they are also fraught with the use risk and uncertainties, hence tactful management of such organization to plan to execute guide, coordination and control the performance of people to achieve predetermined goals. Management has to keep the organization vibrant moving and in equilibrium. It has to achieve goal which themselves are changing it is therefore a problem highly complex and ticklish. The marketing research is the process which links to manufacture, dealers and individuals through information in important part of curriculum of Post Graduate Diploma in Management, programme is project taken by the students in any business organization, after completion of third trimester of the programme. The objective of this project is to enable the students to understand the application of the academics in the real business life. I am fully confident that this project will be extremely useful to the management. HCL Info systems Ltd, with revenue (LTM) of US$ 2.6 billion (Rs.11,542 crores) is Indias premier hardware, services and ICT systems integration company offering a wide spectrum of ICT products that includes Computing, Storage, Networking, Security, Telecom, Imaging and Retail. HCL is a one-stop-shop for all the ICT requirements of an organisation. India's leading System Integration and Infrastructure Management Services Organisation, HCL has specialised expertise across verticals including Telecom, BFSI, Governance & Power. HCL has India's largest distribution and retail network, taking to market a range of Digital Lifestyle products in partnership with leading global ICT brands, including Apple, Cisco, Ericsson, Kingston, Kodak, Konica Minolta, Microsoft, Nokia, Toshiba, and many more.HCL today has India's largest vertically integrated computer manufacturing facility with over three decades of electronic manufacturing experience & HCL desktops is the largest selling brand into the enterprise space. With Indias largest ICT services network that reaches to every corner of India, HCLs award winning Support Services makes it the preferred choice of enterprise and consumers, alike. iii


Acknowledgement is an art, one can write glib stanzas without meaning a word, on the other hand one can make a simple expression of gratitude.
Industrial training is an integral part of any Master of Business Administration program and for that purposes I had joined a company what else can be as good as HCL Infosystems Ltd, India's premier information enabling company. I take the opportunity to express my gratitude to all of them who in some or other way helped me to accomplish this challenging project in HCL Infosystems Ltd. No amount of written expression is sufficient to show my deepest sense of gratitude to them. I am very thankful to External Guide, Mr. Pawan kalyani, Manager K.L Sharma V. K. Traders, HCL Info systems Ltd., Ajmer and very grateful to Ms. Gunjan, Faculty Department of IT Management,Global Ajmer for their everlasting support and guidance on the ground of which I have acquired a new field of knowledge. The course structure created for this curriculum has benefited with the inclusion of recent development in the organizational and managerial aspects. Lastly, I am thankful to all the member of HCL Info system Ltd, Ajmer, which has given me valuable information in the part of my project. I express my sincere thanks to my project guide, Mrs. Gunjan mam, Designation Asst. Prof., Dept IT, for guiding me right form the inception till the successful completion of the project. I sincerely acknowledge him/her/them for extending their valuable guidance, support for literature, critical reviews of project and the report and above all the moral support he/she/they had provided to me with all stages of this project. I would also like to thank the supporting staff MR. Pawan Kalyani sir, Ms Shalini mam (IT& Marketing) Department, for their help and cooperation throughout our project.

(Signature of Student) (MOHD. IMRAN)


HCL Infosystems, India's premier information enabling and integration company, has received the ISO 9001:2000 certification specifies requirements for a quality management system where an organization needs to demonstrate its ability to consistently provide product and services that meets customer and applicable regulatory requirements. ISO 9001:2000 also aims to enhance customer satisfaction through the effective application of the system, including processes for continual improvement of the system and the assurance of conformity to customer and applicable regulatory requirements. The menu of HCL Insys global services broadly covers IT consulting and professional services in the area of vertical applications, technology integration, ERP implementation and software development. This also includes a complete portfolio of systems and network services for development. This also includes a complete portfolio of systems and network services for Facilities Management, Helpdesks, Sysytems Supports and network and Internet Implementation. HCL Info system global customers include Samsung, Government of Singapore, and AMAL insurance Jurong Port in Singapore and Malaysians BSN commercial bank, SIA, DBS bank, Maybank life assurance charted semiconductors. HCL Insys chosen platform of total technology integration lends itself to some very significant alliances with the global leaders. Among its partner are HP for high end AISCE/UNIX services and workstation and HP Open view network management solution; Intel for PC and PC server building blocks; Microsoft, novell and SCO AG solutions; Red hat ;Linux; Samsung; Pivota for CRM solution and ORACLE Sybase and Informix for RDBMS platform. Today the company has aligned its operations into five entities that offer seamless linkages for the customers seeking entry into the wired world through total the. Integration solution and services. HCL Info system focuses on the ever-growing segment in Imaging, Telecom and Communication products solutions and services. Now it has an exclusive sale and support partnership with Toshiba Corporation, Japan, for sales and servicing of its imaging and photocopier products. HCL Infosystems product portfolio covers a range of other office automation and communication products through alliances with world leaders. The Managed Network Service offerings for corporates include VPNs, ASP offerings, Co Location/ hosting, CDNs, security, corporate internet telephony solutions, technical and consumer help desks, 24/7 Network Operations Centre monitoring and a host . v

No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 15.1 15.2 15.3 15.4 Title Introduction to the Industry Introduction to the Organization Major Players In The Market Competitors Of HCL Role Of Advertisement Marketing Strategies Management Hierarchy Key Partnerships Market Shares Marketing & Selling Strategy Changing Trends In Pc Market The Decision Making Process CRM CRM MODEL Research Methodology Title of the Study Duration of the Project Objective of Study Type of Research Page No. 1 2 20 21 29 31 32 33 34 36 37 46 49 50 51 54 56 57 58 60 62 63 77 78

15.5 Sample Size and method of selecting sample 15.6 15.7 15.8 16. Scope of Study Analysis and Interpretation Limitation of Study Facts and Findings

17. 18. 19. 20. 21. 22.

Future Scope SWOT Conclusion Recommendation and Suggestions Appendix Bibliography

79 82 84 85 86 89