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Name: Faisal Alshuwair Date: 24 Dec. 2011 Introduction
Over the past 20 years, development of new technologies and related products across the world. After Microsoft’s stunning invention and continued growth, it was notable that computers had created a whole new way of thinking and an alternative means of solving problems as well as carrying out daily activities. These activities included social and business or economic activities. The use of computer technologies gave rise to electronic commerce globally. YouTube is one of the most successful stories in the internet world. Being a company founded by three former employees of an electronic money service provider, PayPal, YouTube has risen to establish itself as the largest provider of video sharing platform all over the world. It was established in April 14th 2005 by the workmates and has its main offices at San Bruno, California, in the US. The company is a web based platform where individual can upload videos ranging from music videos, movies, amateur clips and also has some collaborations with television corporations like the BBC and CBS, whereby news content are streamed in on YouTube (Brooks). The growth of the social media has been so strong that with every step made in the internet, mobile, computer and telecommunications technology, social and commercial interests have been rising. YouTube became one of the best ventures to capture the opportunity and mood of the global trend and has been able to tap commercial benefits from its innovation. YouTube is famous for its slogan “broadcast yourself” and this has made people find sharing funny and equally important moments using video technologies very efficient. It has attracted
These huge numbers can therefore be used to generate a lot of cash and revenues in form of advertising. With the heavy use of Google for searching anything in the internet. Video sharing was a common thing among internet users and this was the best place to view any video you have heard of but never saw. With YouTube servicing more than 2billion views in a day. YouTube’s success in reaching billions of people across the world is a good example of how smart information and communication technology can present great commercial opportunities that can yield wide variety of other products and services. Google. an internet search engine that is unrivaled globally offered to purchase the firm for US$ 1. YouTube could receive heavy traffic that was once reported to cost US$ 1million per day in bandwidth. for one to upload a video. The money making process in YouTube . This created an interest from other software and internet giants 2 who had already amazed the world with great innovation.76 billion. This was a plus for YouTube which strongly benefited from massive and smart technologies that Google had cultivated over the years in the internet age. In the year 2006.YouTube: millions of video uploads and multiple businesses that individuals. YouTube’s interface allowed people to stream videos without any registration. however. companies and even government organizations find it useful. there were stunning statistics about YouTube’s activities in numbers that hit a million marks. registration is a must. Video uploads were past 100 million and its users were frequently viewing the uploaded videos. This was attributed to the increasingly globalized world where information sharing is fast and easy. it is becoming a larger than three television stations combined in terms of viewership.
One only needs an accessto internet and a computer installed with a browser with Adobe Flash Player. allows people to earn money by making a good original video and then YouTube places adverts in the video. educational materials. The free content in its website attracts billions of people looking for news. which all can be searched and accessed for free. This is one of the most effective ways that YouTube has introduced to make money out of their ever growing audience. YouTube has not fully utilized this strategy still.The Partners Programme is becoming widely used by small time video makers to big media houses (Lisa). The Adobe Flash Player technology enables the smooth display of videos directly streamed in the internet. However.One of the most obvious and common way to make money on a famous website like YouTube is to place adverts on the web page (Jeff). The videos are embedded with adverts such that when people view the videos. entertainment. advices. but only a registration is required. . jokes.YouTube: 3 In most websites. viewing a video is totally free. However. YouTube does not charge anyone to upload a video. sermons. the user has to pay or subscribe in order to view a video or even download. YouTube through the YouTube Partners Programme. This has made YouTube to attract many users which can be used to tap money through advertising and other content. in YouTube. Again. This makes YouTube the third most visited site after Google and Facebook. the adverts are also seen periodically. This has enabled YouTube build some revenues although it is facing challenges due to the inability to gauge which videos belonged to who. viewing a video has some limitations and even in many cases. However. this has shown some good indication that advertising in videos will soon increase revenues for YouTube. many adverts are being rolled in the website in a very user friendly way.
Google AdSense is a smart technology used by Google to enable owners of contents to place advertisements in the form of texts within their contents.AdSense enables advertisers to place small adverts targeting specific people according to geographical area. Marketing is important to business and YouTube has partnered with entertainment firms like MGM. Apart from advertising. having a strong and huge number of followers is the key to future profitability. Google AdSense enable people who have published contents in the web to earn from the adverts too. selling merchandise like caps. The shows have some adverts which are source of revenue for YouTube and its partners. It is in this view that YouTube will in the near future bring in more profits to Google than before. Just like other social media websites. . The AdSense technology and the newly introduced Google Plus are potentially profitable ventures that will enable YouTube get more money. and other criteria (Lisa). Another way YouTube gets paid for its innovation and creativity in the social media networks is through partnership with other big companies who want to increase their visibility in the internet. It also include the rental services available in the UK. among others. to avail their movies and television series and shows in YouTube. television companies and Lions Gates Entertainment. age country. The AdSense also helps YouTube make money when people post videos with small adverts and links to other sites. US. and Canada.YouTube: 4 Another technology that Google developed has enabled the internet video giant to start raking in some profits is Google AdSense. t-shirts and other branded materials also contributes to YouTube’s revenues although not at large extent. With the growing number of internet users and constant search for information. YouTube has managed to attract a huge following but has not yet maximized on its capacities to make money.
YouTube: Profitable opportunities available for YouTube 5 Having a million audiences in a website is enough to generate millions of dollars out of advertisements alone. A quick look leaves the user with only many options of videos to choose from and which it matters less to the user. Another way YouTube can modify its business to maximize benefits is by use of related search results to display content to certain users. The homepage should have prime adverts of multinational companies. In most cases. the user will proceed to search what he wants. When one searches for a video about coca cola at the website for instance. Corporations will therefore be willing to develop adverts in video formats and post them on YouTube such that when people . With YouTube’s millions of views on a daily basis. home or even work place. it is truly a sleeping financial giant. This is like in the case of Google where search results include YouTube videos about the topic of search. Firstly. the interface of the homepage holds the key to the profits badly needed by the web giant. since the most likely thing is that. one should be able to get the video plus related adverts and links to other information about coca cola. This can help other companies advertising themselves in YouTube to get noticed and YouTube can charge for this service. People will search for information mostly relating to their place of reach. Unless the video is well titled and has many views. diversified videos with related content that will help the adverts get noticed easily. This will help attract more clients willing to advertise and spend more for their products visibility. there is very little to be seen of adverts. This is an opportunity for YouTube to place more adverts on the page instead of stuffing it with many videos that might not be of interest to different users. In thewebsite’s homepage. he/she will type something and then hit the search button. People have diverse tastes and preferences which are not fully satisfied. the user will not view so much of the contents of the homepage since there are many videos (Kane). likes or dislikes.
It is emerging that innovation in technology and creativity in delivery of information is very crucial. sharing information using mobile technologies is fast taking shape.YouTube: 6 view thevideos. This will increase the advertisements sales in the mobile optimized website for mobile browsers. Statistics will help tell whether the video is interesting or not. they can as well see some news. This will help reduce costs incurred in maintenance and bandwidthpayments. With the level of social networking in the globalized world. For YouTube to make more money. This can be done by YouTube introducing different ways of collecting statistic about uploaded videos. Videos in YouTube are not all watched as such. the main aim is to isolate different reasons why the video is . The new look of YouTube is a plus in their strategy to keep viewers glued to the website. the most viewed ones are about 30% of all videos in the website. comments. In doing this. The company can improve their presence and accessibility by those using mobile phones and mobile devices to access much other information apart from videos only. Mobile technologies are fast growing in use and in development of its technology. The inactive videos could be removed from the system such that only the most viewed and relatively new videos have a more space. YouTube can also benefit from this trend and increase their advertisement revenues. they must invest more on creative contents that will keep people coming for more and more. This will also help if the viewer finds the video not interesting. This shows that there are millions of videos that are not active. and even updates about the company at a side bar as they watch. he can also check on some other things without leaving the page. The increased available space and predictable traffic can then be used to improve the advertising opportunities (Klein and Quelch 75). YouTubeis quite limited in the mobile technological platform since few mobile devices can download or stream videos.
Copyrights issues can be dealt with by YouTube promoting and encouraging people across the world to register their materials withYouTube so that their rights are not infringed by the websites nature of sharing videos. the videos can be used easily to include adverts which will generate revenues for YouTube (Ben). Electronic commerce is a challenging business environment which requires maximum use of economies of scale. This can bring in a lot of money since most of the companies that deals with video products would want to promote their videos and other services in a large community like YouTube (Maes 76). movie companies. Companies like television stations. inspiring. This will enable YouTube identify videos that can be used to place different adverts to suit the needs of advertisers and the audiences it targets. . likes and dislike statistics are not enough. creative. annual award ceremonies and other major world events can have their special links on the homepage with live streaming of news. Collecting viewers’ opinion will help determine the future of YouTube’s profitability.YouTube: 7 heavily watched. This is however possible only through innovative technologies and creative approach towards improving interactions. Videos could be ranked according to other attributes like very funny. This must be done carefully so as to increase the number of videos that can be used for marketing purposes and also to benefit the owners of the video and YouTube as well. There are large media companies which require constant coverage and visibility in order to sell their products. If the problem is reduced well enough. etc. Modifying the accessibility of other sites is also one way to improve YouTube’s profitability. The views. YouTube’s problem of copyrights of videos uploaded may be hard to get rid off but can be minimized. updates. shows and activities.
YouTube should strengthen its policies such that it is much easier to control the uploaded content. a terrorist group using videos to send their message of terror and many more. groups. However bad the videos may be in their intention. for instance an election. or terrorist acts that were easily available to viewers on YouTube. Protecting the users and monitoring its effects on the world should be the primary concern of YouTube’s management. This is all due to the nature of technology regarding information. some content in YouTube should be banned since they do not promote the spirit in which YouTube was formerly established upon (Roger). This is a worrying problem that YouTube itself finds it hard to contain. Mouamar Gaddafi being dragged and killed. Some content has led YouTube being shut down in some countries who perceive YouTube to be a tool for targeting their policies (Ben). Some videos are posted with some intention to influence the outcome of an activity. Some states which still have strict regulations on the freedom of expression have also condemned the website for allowing all kinds of videos to be uploaded and shared. This sort of freedom ought to be limited. Ethical issues have emerged with the use of the site especially due to the fact that anyone can post a video showing inappropriate material or even offensive images. However. A classical case is the videos footage showing the ousted former leader of 8 Libya. Conclusively. . It is therefore their social responsibility to promote ethical video sharing practices.YouTube has also grown to a level which its members and users matter a lot than the YouTube itself.YouTube: Objectionable content on YouTube The freedom that YouTube gives to millions of people around the world is what is creating some unnecessary behavior. it is equally hard to put blame on YouTube alone. even though it is clear that such videos needs to be removed for many reasons that undermines dignity and reputation of individuals. organizations and even countries.
YouTube is fast becoming a social media like Facebook and denying people the chance to use it is equally denying them a chance to do important things like sending emails (Roger). . educational materials and research activities that utilizes the internet infrastructure. publicity. YouTube should have the priority it deserves based on demand for services provided by YouTube’s technology that enables people to share videos. even the most important ones. even more effectively than other forms of communications. However.YouTube: Internet bandwidth contention YouTube is one of websites that consume heavily on the bandwidth and consequently spends almost 1million dollars a day due to its millions of video in the system and millions of video views every day. public relations and many more others. But as much as the sharing of videos and high number of views on the web causes some traffic and expenses. regulation is very important to protect the freedom from abuse. This has led to some outcry and condemnation from some quarters 9 regarding how YouTube uses the internet for such free services it offers in the expense of other important things like emails. communication. Therefore. there is no need to minimize the use of bandwidth by YouTube due to such concerns. social media serves the same purpose of emailing. It is therefore less effective to prioritize less famous communication tools in the name cutting YouTube’s bandwidth use. Internet has never lack space and since it is a technology on demand. rather than denying YouTube the freedom to empower billions of human beings to broadcast themselves via video sharing tool it provides. It even helps deliver the results more interestingly than traditional mediums. there will always be a greater effort to improve on its performance. After all. research. This is because the process of sharing videos does not prevent information sharing.
and not even in the future. E-commerce is anexample of information and communication technologies that has changedthe business and economic environment by providing a better means of engaging different economic agents. political. YouTube seems not yet ready to diminish soon. The need for better means of interactions. YouTube. Facebook.YouTube: Conclusion 10 Information and communication is one of the most important products to human beings. it is now evident that computers and internet will be playing a bigger role in the future than before and therefore. Furthermore. individuals. The advent of globalization has also necessitated the use of such technologiesto solve problems. Apple. YouTube presents a picture of how the world is thinking and the direction it is taking towards dealing with daily problems and human activities. and even economic environments where information is required in order to complete tasks and achieve human objectives and goals. it is clear that electronic commerce has changed the way people engage their social activities with business activities. especially in the 21st century world. The social and economic roles that innovations like Google. communicate and perfume business activities. interests and dignity. With YouTube serving as an example. This is becoming evident in the social. Microsoft among others will play in future. calls for serious considerations in form of legal framework and strong policy development in order to safeguard human values. Finally. communications and better ways of solving human problems has led to massive technological innovation and improvement. which is highly driven by the desire to make the world highly interconnected than before. businesses and governments needs to focus more on the future of the information and communication as a tool that will enable human beings create a more pleasant world. .
Moor.http://dailynews.html Maes.”Yahoo! News.com/money/youtube-partner.rogerdarlington. 37 No. Buy It.blogs.nytimes. "Smart Commerce: The Future of intelligent agents in Cyberspace. 2011. and Quelch.2createawebsite. Meisner “YouTube's E-Commerce Play: Watch It.com/rsstory/64757.com/2011/12/13/theyear-in-media-hollywood-backs-down-on-video-on-demand/. Kane.A. 2011. L.yahoo. Click It. P. 3. Barnes “The Year in Media Hollywood Backs Down on Video on Demand.co. Irby “Making Money on YouTube."Journal of Interactive Marketing.uk/Internetethics.YouTube: Work Cited 11 Ben Sisario “A YouTube Takedown Raises Questions Over Media Influence” New York Times December 16th. http://www. J.blogs. 1996 Lisa. Technology.76.html.” E-Commerce Times. 60-75. Jeff. Headlines. Available at:http://mediadecoder. “Registers are Ringing Online. http://www. Darlington “Internet ethics: Oxymoron or orthodoxy?” December 21st.ecommercetimes.com/h/zd/19991207/tc/19991207043. 1999. December 12th 2011.html Klein.” April 22nd 2011 http://www.nytimes. 2011. pp. 1999.com/2011/12/16/ayoutube-takedown-raises-questions-over-media-influence/?scp=3&sq=youtube&st=cse: 2011 Brooks. http://mediadecoder. 10(3). Roger. The Internet and International MarketingSloan ManagementReview. Vol. pp 66 .html .” New York Times December 13th. December 7. Vol.
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