& “the future” of Alternate Reality Games


The Brackin “Circular Model of ARG Development” For Alternate Reality Games

George Orwell: 1984
DEUS CITY was on the unfiction “what’s hot” list as well. On that site alone we received…

203 topics 6 pages of threads 4248 posts 100,000+ views of these topics and posts
…on this 100% emergent property over the year.

DEMONSTRATED THE FUTURE OF ARG. ~ It tapped the untapped marketplace by being an “ARG for ARG’s sake” It grew exponentially because of the integrated online social network. It tapped into emergent properties in a way that traditional Video Games can not. It grew from the inside-out, and was on all the major ARG “hot lists” ~ Fundi Technologies is now perched at the tip of the ARG industry, waiting to be tapped for its full potential to develop the world’s first REAL BLOCKBUSTER ALTERNATE REALITY GAME!

Changing face of games:
LOST via domus: /videos/lostvd_trailer_020108.html SPORE: e/videos/spore_leipzig_090407.html PROTOTYPE: GHOSTBUSTERS: Q

Other Changing Elements:
Emerging Immersive Element Potential Changing Social Networking tools Changing Technology Changing Attitudes New Media

PART II The Brackin “Circular Model of ARG Development” For Alternate Reality Games


Deus City Player Statistics

Player Path to Level 3, “Enthusiastic” Status

A Hypothetical “Square Model” of Alternate Reality Games

The Brackin “Circular Model” of ARG Development

Two “Adjacent ARGs” with Shared Game Elements

A Theoretical “ARG Cluster” of “Adjacent ARGs”

A Theoretical “Inclusive ARG”

The Brackin “Circular Model of ARG Development”
Takes the proven 42 model of player participation to the next level Is the much needed descriptive model of ARG development Allows for a multi-sided ARG with multiple points of entry and player paths Enables proper Illustration of “Adjacent ARGs” Allows for new theoretical ARG designs, such as the “ARG Cluster” and the “Inclusive ARG”

What is the Future of ARG?

Project 2: Current Game Presentations
Answer 3 questions in your presentation/paper: -What were the objectives of the game and what fundamental game elements were used to meet those objectives? -What was my level of involvement (on the player triangle) and why was it what it was? - Is my game an ARG? Why or why not?

This week:
Play your games – write your papers Compile your list of interactions on the ARG websites Contribute to the class blog

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