MOMENTS

TOP 10 CSR
OF 2011

Where News Gets Its News

1. WORLD ECONOMIC FORUM @ DAVOS
CEOs from major companies (Novo Nordisk, Nestle, Johnson & Johnson, Unilever, BT, etc.) introduce the...

WORKPLACE WELLNESS ALLIANCE
Why: Return on investment in employee health demonstrated to be as high as $4 for every $1 spent.

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2. Corporations discover value of supply chain engagement
A new report by A.T. Kearney demonstrates emerging trend in increased...

SUPPLY CHAIN ENGAGEMENT
Why: More than 50% of large businesses and 25% of their suppliers indicate significant savings from carbon management programs.

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3. GRI LAUNCHES FOCAL POINT USA
GRI launches its North American operations, giving a significant boost to CSR/Sustainability reporting among the Fortune 1000, and increasingly, Integrated Reporting.

GLOBAL REPORTING INITIATIVE
Why: Non-financial reporting is on the rise with GRI uniquely positioned to be the leader in standardization.

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4. Edelman’s Trust Barometer: U.S. Economy Losing Trust
5,075 college-educated, upper middle class, media-savvy and politically informed respondents from 23 countries, ages 25-64, set the bar for trust in four sectors: Business, Government, Media and NGOs.

NON GOVERNMENT ORGANIZATIONS
Why: Prolonged recession, hiring at an all time low, consumer mistrust in the market, mortgage bubble.

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5. Rebalancing Management Education
Harvard and Wharton announce SIGNIFICANT REVAMPING of their MBA programs, adding new required courses with an increased focus on...

ETHICS AND TEAMWORK
Why: According to the WSJ: “It's an unusual step away from the school's lauded case-study method of teaching and the start of a planned overhaul —made more urgent as the school seeks to restore a reputation tarnished by the financial crisis.”

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6. INDIA MANDATES CSR “SPENDING”
In a historic move the Indian government passes a bill mandating every company meeting certain profitability standards annually...

"shall be required to spend every year at least 2% of the company's average net profit during the three immediately-preceding financial years, on CSR activities of the company's choosing.”

Why: Corporate social responsibility increasingly a focus as corruption and the role of business in social reform is questioned. For now, India translates CSR as corporate philanthropy.

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7. Occupy Wall Street: Inequity & social reform hits the street
“Occupy Wall Street is a leaderless resistance movement with people of many colors, genders and political persuasions. The one thing we all have in common is that We Are The 99% that will no longer tolerate the greed and corruption of the 1%.”

CAN CAPITALISM ADAPT?
Why: In decades, a movement gains in unseen before surges quickly going global in strength and resilience. As CSRwire asked: CAN CAPITALISM ADAPT?

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8. QUIRKY CSR JOB POSTING OF THE YEAR
The National Football League (NFL) advertises job opening for a MANAGER OF FAN STRATEGY AND CORPORATE SOCIAL RESPONSIBILITY!

MANAGER FAN STRATEGY CSR
Why: While we understand the growing social consciousness reflected in the posting, weʼd love to know from the League: Any luck with the search?

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9. CSR Sector Discovers Value of Gamification
From EMPLOYEE ENGAGEMENT to PHILANTHROPY to CAUSE MARKETING CAMPAIGNS, effectiveness of gamification is experimented by marketers, human resources as well as change managers across industries.

ENGAGEMENT PHILANTHROPY CAUSE MARKETING
Why: With hiring at a standstill organizations must depend on innovative ideas to keep employees productive, charged and motivated.

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10. QUALITY OF LIFE INDEXES GAIN GROUND
The powerful OECD launches the Better Life Index
"GDP focuses economic competition between nations, justifying interest rates on their sovereign bonds; GDP obsesses politicians seeking election and all business leaders.”

Why: According to Hazel Henderson: “GDP tracks national output using money flows, which its inventor Simon Kuznets warned was never intended to measure overall progress.”

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TOP 10 CSR MOMENTS OF 2011

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