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Subject name: Business Policy and Strategy
Application of Matrixes to own Company 04
Mr. Immad Khan
Submitted by: Registration #:
Haji Jan Sp10-MBA-043
December 27, 2011
Jan’s Tea House: Mission statement We believe passionately in making the world a better place through 1) Enhancing a sustainable quality 2) Make easy to the access of every one 3) Becoming a market leader in this sector 4) And it’s also our mission to make this a reality Goals of Jan. s Tea House: The goals of our existence are as follows To embark on our mission is the first priority of our company to convert our mission into reality. Quality and efficiency is the first pre-requisites of becoming market leader. so we never compromise on quality of our product at any cost. Secret of Jan’s Tea House: 1) 2) 3) 4) 5) 6) 7) Highly intensive distribution system Best possible line extension Pro-active R & D department Continuous innovation Online customer care system Customer focus packaging Focus on quality than quantity Products of Jan tea House: Green tea (Chaska Green) Black tea (Chaska tea) Ice tea (Chaska JTH) Coffee (JTH Coffee) Target Market: Urban areas Mega cities . To bring every individual of this country regardless of their income level into our customer net through multiline packages is the aim of our existence in the market. Customer satisfaction is our profit. so our company will mainly focus on these factors.
35 .5 2.175 .15 .10 1.05 . Internal strategic factors 1 Strengths: S1: Matchless quality and taste S2: Highly intensive distribution system S3: Effective management S4: Continuous innovation S5: Pro-active R & D department Weaknesses: W1: Poor quality plants W2: Poor collaboration among Deptt W3: Poor vertical integration W4: Financial position W5: No quick response to opportunity Total score Weight 2 Rating 3 Weighted Score 4 .15 .21 3.05 .10 .2 .15 .Internal Factors Analysis Summary (IFAS) Matrix of JTH IFAS is a type of TWOS matrix which shows the important internal factors like (strength and weaknesses) of the organizations and analyzes the effective companies management “Ratings” in respond to the importance “weight” of these factors in the our company.1 1.1 .125 .05 5 3 3.13 .315 .368 .75 .00 3.75 .05 .3875 .125 .8 2.5 5 4 .6 2.
2625 .60 .15 .5 . External strategic factors 1 Opportunities: O1: JTH can extent Product line O2: Extension of market O3: Grasp more and more customer O4: Increasing number of population O5: Export to another countries Threats: T1: Lipton and Tapal T2: Govt rules and regulation T3: Political instability of country T4: Image of Pakistan in other world T5: Change in customer taste Total score Weight 2 Rating 3 Weighted Score 4 .225 .10 .00 3 3 3.05 .5 4 5 .15 .6 2 2.075 .25 3.5 3 3.10 .50 .075 .30 .10 .368 .10 1.External Factors Analysis Summary (IFAS) Matrix of JTH EFAS is a type of TWOS matrix which shows the important external factors like (opportunities and threats) of the organizations and analyzes the effective companies management “Ratings” in respond to the importance “weight” of these factors in the our company.10 .54 .10 4.30 .40 .
14 .11 . It indicates the most important factors which have been showed in EFAS and IFAS table in from of Strength.08 1. It is done by reviewing & revising the weight given to each factor along with rating in previous tables.9 3.5 2.Strategic Factors Analysis Summary (SFAS) Matrix of JTH This table summarizes our company’s strategic factors by combining the external factors from EFAS table and internal factors from IFAS table.297 . Weaknesses.00 2 Rating 4 2.9 3.256 3.13 .65 . It helps companies in making their strategic decision easier.56 .2 3 WS .203 .585 .23 .01 4 Short Duration Intermediate 5 Long X X X X X X X X .07 .15 .25 .7 2. Opportunity and Threats. 1 Strategic Factors S1: Matchless quality and taste S3: Pro-active R & D Deptt W1: Poor quality plant W3: Poor vertical integration O1: Extension of market O3: Export to other countries T2: Lipton and Tapal T3: Change in customer taste Total score Weight .10 .10 .3 5 2.
Govt rules and regulation 3. Pro-active R & D WEAKNESSE S 1. : To make network with those areas where our products are not being sold is our first preference WO Strategies : To make our product cost effective while ensuring the others factors to grasp opportunities which seems in market now a days : Working on more and more effective vertical integration to make sure the presence of our product to our specific targeted areas THREATS 1. Slow response to opportunity External Factors (EFAS) OPPORTUNIITIE S 1. JTH can extent product line 2.TOWS Matrix of Jan tea House Internal Factors (IFAS) STRENGT H 1. Effective management 4. Poor collaboration among Deptt 3. Political instability in country 4. Matchless quality and taste 2. Poor quality plants 2. Change in customer taste ST Strategies : Continuously working on customer taste fulfillment and meeting the changing trends in the market : Making best our product as compare to our direct competitors in the market WT Strategies : Working on target markets in order to erode the possibilities of new entrance or eliminate the existence one in the market : Extension to those areas where no other direct competitors are working . Increasing number of population 5. Grasp more and more customer 4. Financial position 5. Export to another countries SO Strategies : Quality and opportunity depicts that JTH can extent its market to third world for achieving economies of scale. Extension of market 3. Poor vertical integration 4. High intensive distribution system 3. Image of Pakistan in other world 5. Lipton and Tapal 2. Continuous innovation 5.
BCG Matrix of JTH Green Tea (Chaska Green) Ice Tea (Chaska JTH) Black Tea (Chaska Tea) Coffee (JTH Coffee) Ice Tea (Chaska JTH) Ice tea is the newly introduced product of Jan tea House. It is a market leader among its all product line extension. either to divest it or make investment to ensure its further sustainability. It has no contribution in company’s revenue and profit. which generate only cash for company and has a major contribution in the profit of the company without consuming any extra cost on its promotion and sustainability of market share. Coffee (JHT Coffee) It is the first product of Jan tea House which has reached to its decline stage due to less investment on its promotion and outdated taste. . Black Tea (Chaska Tea) Black tea is the cash cow of Jan tea House. In this position the product has reached to its maturity stage. It has its major contribution in companies profit but also need huge promotion expenses to make sure its sustainability in the market as a star. It has no contribution to companies profit where as it cuts companies profit due to extra investment on it. which recently has been introduced to the market and it is going through its growth phase now a days. Here Jan tea has two options. It has reached to the position of start after been through question mark. Green Tea (Chaska Green) Green tea is the star product of “Jan tea House”. So it needs more and more investment to bring it to the position of star.
It also tells about the internal weaknesses of business. that what the weaknesses there are in our business and how we can overcome it in order to make our products more fruitful. such as where the product stand for and how much it is benefited to an organization etc. I learned so many things while doing this. It is a type of TOWS matrix which tells us about the internal position of business. The fourth one is “TOWS” matrix that tells us how to make strategy within an organization while keeping in view the contemporary position of the company or the specific products. The third one is called as “SFAS”. which tell us about the contemporary position of a specific product. This matrix tells us about the duration of the internal and external position of the organization.Conclusion It was a good experience as well a tremendous exposure of putting my volatile business into practical matrix. where as few are there which indicates the position of a product in the market and its market share and future sustainability. . It means that if an organization is facing any internal weaknesses then this matrix tells that for how much long it would be there. that what are the major strength our business contains and how we can utilize these for further development of our organization. like what are the major opportunities are there outside for our products and how we can avail it and it also tells about the external for our organization such as entrance of new competitors and so many other factors such as Govt intervention in business sectors and about the changing taste of our customers etc. The fifth one which I studied here is “BCG” matrix. Here it tells that if an organization is facing threats beside opportunities then how to handle that very kind of situation to make it benefited it for the organization. it stands for Boston Consultant Group. like what is the current position of business in that specific sector where it competes with other direct and indirect competitors. As first of all I put my own business into “IFAS” matrix. Of course it was a difficult task but my continuous and consistent effort made it so possible that I did it. The second was “EFAS” which tells us about the external position of our business. After made this assignment I got to know the importance and practical application of these matrixes in the world of business. Some matrixes are there which tells us about the whole position of business. Here I work on almost five types of matrix and each has its unique types of application in business and it works differently from each other. or if there is any opportunity which our organization is enjoying then it tells that for how much long the organization would be having it. such as it tells us about the strength of our business.
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