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Sir M I Ramay Hasssan Shahid FMS/4730/MBA/F10 Sohail Abbass FMS/4247/MBA/f09
A project on PTV (Pakistan television network)
PTV is one of the most popular and entertaining organization of Pakistan. PTV is totally government owned organization all shares of ptv are held by government of Pakistan.
akistan Television Corporation Limited (PTV) is a public limited company. All its shares are held by Government of
Pakistan. The decision to establish a general purpose television service with the participation of private capital and under the general supervision of the Government of Pakistan (GOP) was taken in October 1963. Subsequently the GOP signed an agreement with Nippon Electronic Company of Japan, allowing it to operate two pilot stations in Pakistan. The first of these stations went on air in Lahore on 26 November 1964. On the completion of the experimental phase, a private limited company, called Television Promoters Limited was set up in 1965 which was converted into a public limited
company in 1967. Television centers were established in Karachi and Rawalpindi/Islamabad in 1967 and in Peshawar and Quetta in 1974. PTV satellite transmission is round the clock. The transmission includes ETV and PTV News transmission.
Karachi Centre commenced its transmission on November 2, 1967 and was the first full-fledged station housed in its own building fully and properly equipped with better technical extensive equipment for production by electronic methods it has four main color studios, including one designed and equipped for News.
The professional quality of its varied programme fare, be it music or drama has been of a top standard. The PTV-Karachi Centre along with four Re-broadcast Stations at Thana Bola Khan, Shikarpur, Noorpur and Thando Allahyar, connected to other RBSs in
At that time. Pakistan television is fully abreast of these challenges. anchor persons and technicians. PTV therefore diversifying and modernizing to further enhances the quality of the programmes. most of the Centers were established on 26th November). It aims to enhance professional standards of PTV personnel while assisting them in carrier planning. On February 18. A Pilot TV Centre was formally inaugurated on December 5. It prepares training material and promotes international exchange of expertise. one Tape recorder. Pakistani programmes are now being viewed in other parts of the world via satellite. Lahore area. PTV Lahore.33. Engineering Training Cell was established in 1978 to train PTV Engineers. Peshawar. It also offer regular refresher courses at various levels. engineers. 2 . which were made available in the year 1968.the country through Microwave link cover about 90% of the population. Quetta Cantt and was formally inaugurated on 26th November. whereas PTV had to contribute Rs. It was Black & White Production/Transmitting Centre consisting of Recording Studio and a Booth for News/Announcement. The academy has served as a highly effective platform for training of producers. all Studio programmes were telecast "LIVE" as no VTR Recording machines were available. With the opening of PTV News. of portable outdoor recording units for News/Current Affairs and Programmes.) Studio 'C' was situated inside the Pakistan Broadcasting Corporation. was started on 26-"-1964 six days in a week (Monday off-day) in black & white with a very limited staff. Company in a very small studio known as Studio 'C' (with three Cameras.9 million from the Government. one 35mm Telecine.H. designers makeup artists. on the 10th opening anniversary of PTV in Pakistan. The main project of the Academy was approved in 1981 with an estimated cost of Rs. pilot centre started in collaboration with N. 9. 1974 (26th November. PTV Quetta was established during 1974 in the abandoned Masonic Lodge. One Announcement / News Studio. one 16mm Telecine and one Opaque Projector. 1964 and later on too.7 million in the form of old/used equipment.K. PTV aim to build upon our professional expertise and excellent traditions.. 1974 at 2-Fort Road. Both these divisions had been working in rented buildings before moving to Academy’s building in 1988. as the first PTV Centre was established in Lahore on 26th November. 1982 Main Color TV Centre was inaugurated at 58Shahrah-e-Quaid-e-Azain with Two Production Studios. an Outdoor Broadcast Van & 07 Nos. A similar cell was established for Production Training in 1984. The need of the global media industry are much more demanding today than ever before. cameramen.
Now as far as the current business of the PTV is concerned the current business is not going well comparatively to the past. Now a days ptv is facing lot of financial problems due to increased competition in electronic media. music shows.ptv is covering 95% of the total Pakistan. Current situation PTV has worked out a comprehensive strategy in order to expand their vision to embrace the information. Most of the channel reduced the current market share of the ptv. One of the main reason of its less share is that PTV can’t speak anti government as we know PTV is government organization so it never criticizes government in other words we can say that PTV is pro government channel. As private channel are fully inducted in the market so contribution of Pakistan television in the market is very less. On the other hand no doubt PTV is a proper family channel PTV tries its best to provide every type of entertainment but it never compromises on family entertainment. The employees of PTV are divided into 09 groups and every group has a separate pay scale. But on the other hand it can perform better if it has proper management. The only advantage ptv has its coverage. Losses had been incurred. They aspire to create positive change in line with the wishes of the people of Pakistan. within a short span of one year. there was a staff of 30 employees. viewership had reduced and the overall morale of the institution was in shambles. Karachi. Peshawar. The energy. the national broadcasting corporation had been in dire straits and continuously declining for many years. It is about 4 percent of market share. Which is actually its strength and this is the only factor which gives it strength to remain in the market. OB vans. These studios have vast network of professional studios that have been recently upgraded with digital cutting edge technology. PTV can’t speak anything against government. and Multan. education and entertainment needs of all segments of a progressive society. As part of its modernization programme PTV is procuring state of the art tapeless cameras. Ptv. Quetta. And the current market share of the ptv is only 4. transformed PTV into a profitable organization with a leap of Rs 287 million from Rs 1431 million to Rs 1718 in advertising income.18% which is evidenced that it is not growing well. income from all spheres was restricted. Previously in 1990’s PTV was doing well because of its monopoly it was the only channel which was providing services to whole Pakistani nation but now a days due to the competition especially due to the private channels. which has now risen to more than 6000 persons at all Units of the Corporation. All these centers are fully capable of covering live events.When PTV came into existence in 1964. producing dramas. the organization was at the verge of bankruptcy. When the current management took over the reins. from Rs 148 million net operating loss to Rs 38 million net operating profit. So we can say that current situation of PTV is not satisfactory because from last decade competition in media market has increased very much due to launching of private channels. Lahore. There is a regular channel of promotion for almost every post with the exception of a very few. The productions facilities of PTV are located at its six centers of Islamabad. innovation and vitality exhibited by the new leaders has. 3 . news bulletins and variety of entertainment and infotainment programs. latest light and sound facilities.
1984) as a public limited company and is principally engaged in television broadcasting services. Channel Share April 2010 Current business PTV is a public limited company with an authorized capital of Rs. Source of earning for the Pakistan television is from its commercials and another main source is 30Rs from each electricity bill as television fee.1778. The corporation is also engaged in commercial advertising and collection of TV license fees.413 million. 2. The Government holds entire paid up share capital of Rs. 1913 (now companies ordinance.More over its market share is shown by following diagram.000 billion. 4 . Pakistan television corporation limited was incorporated under the repealed companies act.
while the remaining sections have no proper computer facility. All most all of the employees are referenced based and they are technically not sound so this is the huge problem for the ptv. which is not a good sign for the development of organization. These are the two source of earning for ptv. 1984. This is one of the main problem of PTV.Now the question arises in our minds is that PTV is in profit or loss its some of departments are in profit while on the other hand its some departments are in loss. As far as the financial statements of this organization is concerned These financial statements have been prepared in accordance with the international accounting standards issued by international accounting standard committee (IASC) and interpretations issued by standing interpretation committee of the IASC as adopted in Pakistan and the requirements of the companies ordinance. Monthly contributions are made by the corporation at the rate of 9% of basic pay. PTV has surplus of employees means there are more employees then required. 5 . Equal monthly contribution are made both by the corporation and employees at the rate of 10% of basic pay. This corruption includes in departments like in administration. Actually this problem is caused by demolishing different departments. Only salary section is properly computerized. So ptv is getting its business in terms of having commercials and one of the biggest customer is telenor. 1982. As PTV is big organization it has also some good aspects it has some benefits for its employees which includes the corporation operates provident fund scheme for all its employees who joined the corporation before july01. The authority is centralized in PTV. Transfer and promotion of employees are made on political basis. As far as PTV is concerned union is banned from 1974. These grants are taken to the statement of income and expenditure on a systematic basis over the useful lives of the related assets. No proper networking among the functional areas of business that yields in high degree of confusions and ultimately effects on efficiency of workers. If we examine the total organization then we can easily say that this government organization is in profit. The promotion policy in PTV is too much slow which creates discouragement among the employees by which their loyalty level falls. and in finance. The corporation operates a pension scheme for all its employees who joined the corporation since 1982 with an option to the employees in service on such date to join this scheme. Late payment of over times that’s why majority workers are un motivated.1982. As ii stated above that ptv has only benefit due to its converge. corruption. Problems of PTV Now a day’s PTV is facing lot of problems in terms of its management. So in fact PTV never became defaulter of its share holder. Because union plays an important role in the development of an organization. And through these two sources it is doing its business. production. Grants related to assets are treated as deferred income.Union plays a very vital role in the development of any organization. There is delay in payment to actors. This amount is misused. One of the important source of earning for ptv is to give its commercials to the companies in prime time and in prime time the cost of 30 second is 5 lack rupees which is highest among all the electronic channels. The corporation also operates gratuity fund scheme for all its employees who have opted it and have joined before July 01. Qualification is not considered for promotion. And also it is government organization so whenever any crisis comes government takes some initiatives to bail it out. There is a lot of corruption in every department of Pakistan television network.. and business etc. There is no proper check on medical funds.
It is the major source of PTV's earnings. Over the years the system has grown into a countrywide network offering two programmes channels. to arrange centrally insurance of all PTV assets/properties and realization of Insurance Claims in case of loss/damage caused to PTV assets/properties. to deal with legal matters instituted for and against PTV in various courts of Pakistan and to deal with PTV Unions. as and when required. There are usually two commercial chunks in a 50 minutes programme. It has different departments. formulation of PTV Employees Service Rules and amendment in the Rules. Islamabad. overseeing administrative services. implementation of directives received from the Government. All business conforms to clearly laid down terms and conditions. A major part of the business enacted by the Marketing Division is through advertising agencies accredited with PTV. new projects. The Engineering Departments takes care of the day to day operations and maintenance of PTV Centers and Rebroadcast . 6 . The Information Technology Department has been recently created to face the challenges of next millennium with special reference to bring improvement in TV Screen and ensure free-flow of information. The Marketing Departments of PTV is responsible for marketing the programmes and the commercial time on its screen. framed by the Board of Directors of PTV. These agencies are entitled to 15% commission on their gross billings. to introduce new concepts of Information Technology . to develop Internets in order to ensure speedy and accurate flow of information. The maximum time allowed for advertising is 60 minutes per day on PTV. is located at Karachi. Advertisers can book commercial spots in the commercial breaks provided between programmes and can also sponsor programmes shown on PTV. as well as research and Development activities. The main objectives of Information Technology Department is to bring overall efficiency thus triggering increase in productivity. Planning & Procurement. PTV started its services on 26 November 1964 with two small stations at Lahore and Dhaka (Former East Pakistan). co-ordination with other Centers. Direct business from clients is also accepted on cash payment. Central Marketing Office. to introduce Computer Graphics and animation for improving presentation in its creativity and style. The Marketing Division launched its activities on a modest scale after the inauguration of the electronic media in the country. Administration of PTV is Responsible for formulation and implementation of administrative policies. while Regional Marketing Offices are operating at each of the PTV Centers at Lahore.AS we know that PTV is an big organization. to launch and maintain PTV's Internet Video Server in order to achieve global viewer ship and compete the challenges of the contemporary channels. Contracts are also executed between producers of private programmes and PTV for time purchased programmes. Additional Marketing Offices at Faisalabad and Gujranwala are functioning to facilitate the local business and industry. Peshawar and Quetta. in November 1964. the main Office of the Marketing Division. More over this department also handle Stations. The Director Marketing is the overall head of the Marketing Division who devises marketing strategies and polices under the guidance of the Managing Director of PTV and implements them and guides the Marketing Department for achievement of maximum business.
Reply of False Stories. duly appointed by the Government of Pakistan and approved by the Board of Directors. Pakistan Television is gradually extending its signal to remote and economically backward areas of the country in order to uplift the socio‐economic conditions in these areas to eliminate the existing disparity. Rebroadcast centers at Aliabad/Karimabad. The other activities of this department are Daily Press clippings and reports. Khund Bangla. Salam Baba. The Board of Directors appointed by the Government of Pakistan manages its affairs. Release of PTV Advertisements. Athmaqam. Sohrab &Bar Khan in Baluchistan. Issue of Press releases. Permanent TV Centre at Multan and Rebroadcast Station at Mian Channu. Jhang. 7 . which has now risen to more than 6000 persons at all Units of the Corporation. The employees of PTV are divided into 09 groups and every group has a separate pay scale. Besham. Rebroadcast Centers at Qilla. Producers and PTV Officials. there was a staff of 30 employees. Patriata. Propaganda & Criticism and at the same time appreciation of Positive articles and items in the Press.Khan) and 8 Rebroadcast centers at upper Dir in NWFP.In the course of institutional Projection of PTV the Public Relations Department has been coCoordinating with the National Press effectively. Rebroadcast Centers at Badin and News Bureau at Larkana in Sindh. Dhudhnial. Puran. Astore and Shigar in Northern Areas. Jaglot/Banju. PTV Abaseen (NWFP) & PTV Bolan (Baluchistan) channels have been planned. Gahkuch. There is a regular channel of promotion for almost every post with the exception of a very few. Rebroadcast centers at Jura. Shamali(Batagram) Shaikh Badin (D. Khaplu. He is the competent authority to implement rules for the Corporation and its employees.I. When PTV came into existence in 1964. Chilas. Future Plans The main future plan of PTV is to launched a Sports channel just to overcome the market of sports. PTV National has also been introduced Regional Language programmes. Rebroadcast Centers at Buneer. Karan. Co-ordination with the Press Artists. Kohat. An independent Sports channel through terrestrial network has also been planned. Ladhawala Waraich Gujranwala in Punjab.Sadiqabad. Kharan. According to the future plan of the organization that a channel which they have given on rent name as “Atv” will be closed and by using its machinery new sports channel PTV will launch new sports channel. The Managing Director of the Corporation. Arrangement of Press Conferences. Sharda & Kel in AJ & K. Arrangement of Press Show. is the Administrative and Executive Head of the Corporation.
Interview from different officials of PTV we come to know about the different aspects of PTV.google. In this regard we did the interview from following personalities.ptv. interference Need of Proper Human Resource Channel Equal Employee Opportunity (EEO) Competitive Management Recognition of Strength & Opportunities Reschedule marketing campaigns There is a need to properly manage PTV transmission on cable Improve quality of production Improve quality of programs Catch multinational companies for commercials Launch new quality channels with the affiliation of other companies References 1.com Economic survey of Pakistan Sales executive Producer Sales manager not given 03335150522 03005558214 Questions How do you compare the past and present of the PTV? How the problems of PTV can be overcome? Where do you see the future of PTV? In the case of privatization of this company what will be the effect on the government? 8 . 5. 3. 6.Recommendations Reduce Govt. www. 2. Waqar Rasool Syed Amir Zia Hussain Ahmed pircha www.pk Recent official magazine of PTV Ministry of information and technology. 4.com.
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