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RESUME Y.C. Rajesh 8 / Kora Kendra Bldg Shimpoli Road, Borivli (W).

Mumbai 400 092 Tel: 022 28991019. 9819946036 E-mail: CAREER OBJECTIVE Marketing was always a career objective having spent time in the market place feel confident enough to raise the bar and pursue my career objective. PERSONAL INFORMATION Date of Birth : 04th February 1970. Marital Status : Unmarried Languages Known :English, Hindi, Marathi, Gujarati & Kannada. Hobbies :Traveling & Writing Computer Proficency :Word, Excel & Power Point. PROFESSIONAL EXPERIENCE Working as Category Manager with Indage Vintners from August 08 to date RESPONSIBILITIES: Created awareness of wines and brand recall via wine appreciation. Identified and implemented marketing programmes. Planning and budget allocation for category. Analyze and monitor competition. Interaction with creative and research agency.

Working as Product Manager with Recon Oil Industries from October 07 to July 08, brands handled: TEZ (mustard oil), TILSONA (sesame oil) and Coco Care (coconut hair oil). RESPONSIBILITIES: Brand plans for Coco Care hair oil. Interacted with external agencies for Coco Care pack development. Packaging development for edible oil category. Managing ATL & BTL activities to deliver business objectives. Developed and implemented annual budget plans, with production and logistics team to ensure system efficiencies across seasons and geographies. Designed brand wise schemes for channel partners and consumers. Market and Category analysis to understand need-gaps.

Worked as Product Manager with Alkem Laboratories Ltd (Health Foods Division) from October 06 to September 07. RESPONSIBILITIES: Chalked Brand strategy and launched Jeevanprash . Interaction with creative and media agency. Planned and implemented BTL activities. Ensured requisite mileage and visibility for brand within allocated budget. Trade schemes and incentive plan developed. Annual budgets and target setting.

Worked as Product Executive for Zandu Pharmaceutical Works Ltd from July 04 to April 06. RESPONSIBILITIES Product Planning Budgeting and Advertising Liasoning and working with Advertising Agency. Preparing brand plans and budget allocation. Working on PPC and related Departments (Distribution and Purchase) Planning and Conceiving schemes within Budgets. Media Buying and Scheduling (electronic and print) for all brands.

Initiated and Implemented line extension of Zandu Balm in small SKU. Prepared pricing, packaging (innovative pack), media, promo strategy for launch.

Associated with a friend dealing in computer peripherals. Worked as Senior Product Executive with Amar Remedies Ltd. (Nov 01 to Oct 03) RESPONSIBILITIES Launched Amar toothpaste in Northern Markets.

Initiated and implemented BAR CODES. Compiled a comprehensive Retail Report to gauge penetration and sku performance and implemented corrective measures to boost performance. Revamped Amar toothpaste packaging.

Worked as Product Executive for First Flight Couriers Ltd for a lifestyle product called Emotional Bond from December 00 to March 01. RESPONSIBILITIES Tie up with Taj Birdys and Archies. Interactions with Advertising Agency and vendors Launched Emotional Bond. Worked as Executive for Freshnella Foods Pvt Ltd from December 98 to July 00. RESPONSIBILITIES Market Development Sales Promotion activities. EDUCATIONAL QUALIFICATION DEGREE M.COM YEAR 1992 1994 UNIVERSITY MUMBAI CLASS II


OTHER ACTIVITIES Winner at Inter Management Debate Competition conducted by CMRD, Pune. EMCEE (Master of Ceremonies) for seminars and college activities.