Android, Android, Android What Affiliate Marketers Need to KNOW


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COPYRIGHT: Copyright 2011 HowMark Mobile, LLC, all rights reserved.

LIMITS OF LIABILITY / DISCLAIMER OF WARRANTY: We are not affiliated with Google, Android, or any of the companies noted in this report. All trademarks are the property of their owners. This report is NOT legal or accounting advice. You need to do your own due-diligence to determine if the content of this report is right for YOUR business. No earnings claims are being made anywhere in this report or in the marketing of this report. The publisher of this report is not liable for any damages or losses associated with the content in this report.

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We wanted you to learn about the HUGE OPPORTUNITY that the Android App market is presenting to Affiliates right now . . . FIRST SEE IF YOU ARE INVITED AND THEN ACCEPTED TO THIS PAGE:

Android – Device, APPS, and AD Network Growths
A definition from states that it is a “software stack” that includes “an operating system, middleware, and key applications” designed for mobile devices like smartphones and tablet computers. It powers millions of phones and other mobile devices throughout the globe. What makes it even more useful to users is that it brings the search giant Google and the web into your hands.

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The team behind Android claims that it has an “amazing fast browser”, cloud sync, multi-tasking [capability], easy ways to connect & share Google apps (and thousands of other apps available on Android Market).

In this resource, we are giving you useful information about the Android‟s growth, which covers the following – devices, the Android APP growth, and Android‟s performance in the ad networks (mobile marketing).

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Android’s Growth – the Chronicles

October 2003 – Andy Rubin, Rich Miner, Nich Sears, and Chris White founded Android, Inc. in Palo Alto, California. August 2005 - The search engine giant Google acquired Android Inc. November 5, 2007 - The Open Handset Alliance was formed, a consortium of several technology and mobile companies who have come together to develop Android™, the first complete, open, and free mobile platform. November 12, 2007 – Android Beta System Development Kit was released; SDK stands for software development kit that enables developers to create applications for the Android platform.

September 23, 2008 - the release of HTC Dream (G1), featuring Android 1.0, the first android device that showcased integration with Google services, web
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browser to show, zoom and pan full HTML and XHTML web pages. Android Market app downloads and updates capabilities were made available. It also featured multi-tasking, instant messaging, Wi-Fi and Bluetooth.

February 9, 2009 – the release of Android 1.1, Android update for T-Mobile G1

April 30, 2009 – Android 1.5 aka Cupcake was released based on Linux kernel 2.6.27. This featured faster camera start-up and image capture, a much faster acquisition of GPS location, on-screen soft keyboard. The system also featured direct upload videos to YouTube and Picassa.

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Sept 11, 2009 – Android 1.6 aka Donut was released based on Linux kernel 2.6.29. Its updated SDK features Quick Search Box and Voice Search, integrated camera, camcorder, and gallery, battery usage indicator, CMAD support, as well as Multi-lingual text-to-speech function.

October 26, 2009 - The release of Android 2.0 aka Eclair, based on Linux kernel 2.6.29. The system features multiple accounts for email and contact synchronization, bluetooth 2.1 support, new browser user interface and support for HTML 5. It also features Microsoft Exchange Support for syncing of email. A new calendar feature is also included in this version.
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January 12, 2010 - Android 2.1 was released. This higher version of Eclair features Voice controls, Google Earth, Weather App, Interactive wallpapers, and homescreens

May 20, 2010 - Android 2.2 aka Froyo was released based on Linux kernel 2.6.32. This Android's improved version features new tips widget for home screen, improved exchange support, hotspot support, multiple keyboard languages, and Adobe Flash 10.1

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December 6, 2010 - The release of Android 2.3 aka Gingerbread, an improved platform that offers user interface refinements for simplicity and speed, new keyboard for faster text input, one-touch word selection and copy/paste, the NFC (Near Field Communication) as well as Internet calling.

February 22, 2011 - the release of Android 3.0 aka Honeycomb SDK for tablets based on Linux kernel 2.6.36

May 10, 2011 - Android 3.0 was released with more sophisticated features that are specifically optimized for tablets and other devices with larger screen sizes, a more refined multi-tasking capabilities, rich notifications, home screen customizations, and widgets. It also features built-in support for Media/Picture Transfer Protocol.

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October 19, 2011 - the release of Android 4.0 aka Ice Cream Sandwich that features refined and evolved user interface, home screen folders and favorites tray, resizable widget, new lock screen actions, quick responses for incoming calls, powerful voice input engine, unified calendar and visual voicemail, Wi-Fi Direct and Bluetooth HDP - among other features.

Android Growth – Reviews from the web, an android app review website, provides information on growth, statistics, as well as projections, which includes the following key stats:   About 60,000 Android phones sold daily, about 22M a year Motorola DROID slightly out selling iPhone sales in 2-1/2 months time (1.05M versus 1M). Nexus One barely over a tenth of the aforementioned (135K). Android Market tipped over 30,000 Android Apps (3rd party reports more than 36,000) About 60% of Android Apps are free compared to iPhone‟s 25% The average paid Android app prices at $3.27 U.S. make up 65% of Android devices More iPhone consumers tend to buy apps than Android consumers (50% versus 21%)

    

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On mPlayIt‟s Android Arcade, more consumers look for apps than games (17% games, 83% apps); whereas on their iPhone Arcade look more for games than apps (64% games, 36% apps). Rock star Android developers shine like PolarBit with over 1 million downloads and Edward Kim bringing in $13k a month from app sales has provided information that highlights the current state that Android is in now as it tracks the way of competitions:      100 million activated Android devices 400,000 new Android devices activated every day 200,000 free and paid applications available in Android Market 4.5 billion applications installed from Android Market 310 devices in 112 countries

Google might be not as that generous when it comes to giving comprehensive information on Android‟s growth but the image above (provided by Google) clearly shows that it is playing a „good game‟ in the competitive market today.

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Smartphone Market Shares (US)

Source: Based on the infographics above, the trend clearly shows that Android is rising to the top, eating the competition in the smartphone market. From 5.2% market share in 2009, it jumped 40% in June 2011, beating its closest rival iPhone with a market share of 26.6%.

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Source: From 1 million activated Android devices in 2009, it is estimated that there are now more than 150 millions activated Android devices throughout the globe.

Comparison of App Revenue from 2009-2011

The data above, although iPhone is still dominating the market revenue, shows a promising future of Android Apps in the market is growing at a much faster rate.

Growth Comparison on the number of Apps in the market (Android vs iPhone) from 2009-2011 Data source: From the infographics above, it is clear that Android is eating iPhone‟s market shares. From 2009, Android took 15% and it jumped to 33% in 2011. On the other hand, iPhone, from 85% market share, it sank down to 67%.

Other compelling reasons why Android growth rate continues to accelerate

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    

550, 0000 new Android devices activated everyday Android platform is supported by 231 carriers in 123 countries It has 39 manufacturing partners Android is an open source, which allows developers to interact with Android's source code and build better apps The Android Market has the highest percentage of free apps, with 57% against Apple's 28%.

Android dominates the UK Smartphone market

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Based on the data obtained from Kantar, it shows that, between January 2010 and October 2011 (22 months), Android pulled away from the competition, soaring high with 50% market share. The graphical data also shows huge declines for previously dominant platforms including RIM and iPhone

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Android representation reaches its highest point in the Ad Networks

Ranked by Ad Spend, Android dominated mobile ad network in the 3rd quarter of 2011 with almost 50% of the market share, followed by Apple with 41%.

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Ranked by impressions, Android dominated the mobile ad network swallowing 56% of all ad impressions – this data is based on Millennial Media‟s mobile network over the third quarter of 2011. Apple‟s ios ranked second, getting 28 percent.

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Android projected as top global mobile ad OS InMobi, the world‟s largest independent mobile ad network, released an insight report, giving fearless forecast that Android “will be the top global mobile ad platform by the end of the year, 2011”.

Source: InMobi The report also shares that “Android continues to make a significant global impact, capturing an additional 1.9 share points in the quarter to reach 16.6% ad share.Nokia OS and Symbian OS continue to be the top performing mobile platforms globally, with 19.6% and 19.0% ad share respectively, although their market share has continued to steadily diminish.”

I hope you enjoyed the PDF now its time to start turning the growth of the Android into PROFITS for you by having our team build your Android Apps FOR YOU . . .
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