Course Design Guide STR/581 Version 4

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Course Syllabus
School of Business STR/581 Version 4 Strategic Planning & Implementation
Copyright © 2011, 2010, 2009, 2008 by University of Phoenix. All rights reserved.

Course Description This capstone course integrates concepts from all prior courses in the program. Students apply the concepts of strategic planning and implementation to create sustainable, competitive advantage for an organization. Other topics include environmental scanning, strategic analysis, corporate social responsibility, implementation and evaluation, and risk management. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • • University policies: You must be logged into the student website to view this document. Instructor policies: This document is posted in the Course Materials forum.

University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Barney, J. B. (2007). Gaining and sustaining competitive advantage (3rd ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Mintzberg, H., Ghoshal, S., Lampel, J., & Quinn, J. B. (2003). The strategy process: Concepts, contexts, cases (4th ed.). Upper Saddle River, NJ: Prentice Hall. Pearce, J. A., II, & Robinson, R. B. (2011). Strategic management: Formulation, implementation, and control (12th ed.). Boston, MA: McGraw-Hill/Irwin. All electronic materials are available on the student website.

Week One: Mission, Vision, and Values
Details
Objectives 1.1 Identify major components of a strategic management process. 1.2 Evaluate the organization’s motivation, innovation strategy, and people strategy. 1.3 Explain the role of ethics and corporate social responsibility in strategic planning. Read The Strategic Management Process to Emergent Strategies in Ch. 1 of Gaining and Sustaining Competitive Advantage. Read Ch. 1–3 & 14 of Strategic Management.

Due

Points

Readings

whereas firms in the Dow 30 Industrial index probably do not. The organization can be an existing company. Read Ch. The Sample Exam in this week should prepare you for the final exam that you will take in Week Six. 1 of The Strategy Process. due in Week Six. considering stakeholder needs. Use the Ethics Awareness Inventory and Ethical Choices in the Workplace assessments to revisit your values. focus on an entrepreneurial idea that is of substantive interest. Write a paper of no more than 700 words in which you do the following: • Explain the role of ethics and social responsibility in developing a strategic plan. For a start-up. 1 of The Strategy Process. Write a paragraph to justify selecting this organization. Include the following: • The organization’s name • The purpose for this organization’s existence • Why this organization is of interest to you • Availability of organizational data: Avoid selecting an existing organization for which there is no publicly available historical data. nonprofit organization. religious organization. so this project leaves you with a product you may leverage in the future. prior to your Research Proposal assignment. 12 of The Strategy Process Read this week’s Electronic Reserve Readings. Firms in the Russell 2000® index may fit well.Course Design Guide STR/581 Version 4 2 Read Five Ps For Strategy to Strategies for Change in Ch. Read What Is Strategy? to Reflecting On The Strategy Process in Ch. You are encouraged to complete this exam as practice prior to completing the final exam. The organization can be a start-up that you or a significant other may create in the future. or recommend reconsideration. Participation Individual Discussion Question Nongraded Activities and Preparation Participate in class discussion. All week Days 3 & 5 2 2 Choose an organization as the focus for the Strategic Plan. or governmental agency. Your facilitator will formally approve this choice. Respond to DQ #1 and DQ #2 posted in the Main Forum. Avoid an organization that is so large that historical data would be difficult to apply. Final Examination Preparation The final exam in this course is a comprehensive exam that covers content from the core courses in the MBA program. • Explain how your ethical perspective has evolved Monday Day 7 5 Individual Ethics Reflection Paper .

including Securities and Exchanges Commission filings. Learning Team Weekly Summary PowerPoint Presentation – Week One • Create a 6-10 slide presentation on the main topics of the week • Post the team’s presentation in the PowerPoint Presentations thread in the Main Forum online. 4 & 5 of Strategic Management.Course Design Guide STR/581 Version 4 3 throughout the program.1 Analyze an organization’s remote environment. You will complete this work for your External and Internal Environmental Analysis assignment. Write a proposal of no more than 750 words. reply constructively or comment substantively on the presentations of other teams’ work. 9 of The Strategy Process. due in Week Six.3 Analyze an organization’s external operating environment. Format your paper consistent with APA guidelines. Monday Day 7 10 . Participate in class discussion. Read Ch. outlining the research approach you will use for the Strategic Plan. 2. Read Ch. Read Ch.050 words that describes and evaluates an organization’s innovation strategy. Include the following: • How you intend to validate the organizational vision. Be sure to choose an organization that isintroducing new products or services. and values statements • Sources you expect to use to perform an external environmental analysis • Sources you expect to use to perform an internal environmental analysis Monday Day 7 7 Learning Team Innovation Strategy Paper Write a paper of no more than 1. Use publicly available information. • For additional participation. 2. All week Days 3 & 5 2 2 Due Points Readings Participation Individual Discussion Question Nongraded Activities and Preparation Individual Research Proposal Begin to perform an external environmental scan for your organization.2 Analyze an organization’s industry environment. 3 & 4 of Gaining and Sustaining Competitive Advantage. mission. Monday Day 7 2 Week Two: External Environmental Scanning Details Objectives 2. Respond to DQ #1 and DQ #2 posted in the Main Forum.

8 Learning Team Weekly Summary PowerPoint Presentation – Weeks Two & Three • Create a 6-10 slide presentation on the main topics of the week • Post the team’s presentation in the PowerPoint Presentations thread in the Main Forum online. Write a summary of no more than 1. • Assesses the organization’s competitive position and possibilities Format your paper consistent with APA guidelines. Monday Day 7 2 Week Four: Strategic Choice and Evaluation Details Due Points . Perform an internal. Read Ch. 5 of Gaining and Sustaining Competitive Advantage.2 Assess an organization’s competitive position and possibilities.Course Design Guide STR/581 Version 4 4 Format your paper consistent with APA guidelines. Week Three: Internal Capabilities and Resources Details Objectives Readings Participation Individual Discussion Question Individual External and Internal Environmental Analysis 3. All week Days 3 & 5 Monday Day 7 2 2 Due Points Complete the external environmental scan for your organization.1 Analyze an organization’s internal environment. 3. Participate in class discussion. reply constructively or comment substantively on the presentations of other teams’ work. • For additional participation. 6 of Strategic Management. Respond to DQ #1 and DQ #2 posted in the Main Forum. competitive environmental scan for your organization. industry.400 words that does the following: • Identifies and analyzes the most important external environmental factor in the remote. and external operating environments • Identifies and analyzes the most important internal strengths and weaknesses of your organization: Include an assessment of the organization’s resources. Read Ch.

2 4. Evaluate potential multibusiness strategies for an organization Readings Read Ch.Course Design Guide STR/581 Version 4 5 Objectives 4. reply constructively or comment substantively on the presentations of other teams’ work. Participate in class discussion. Identify the best value discipline. and grand strategy for your organization. 7. All week Days 3 & 5 Monday Day 7 2 2 Participation Individual Discussion Question Individual Strategic Choice and Evaluation Paper Write a paper of no more than 1. generic strategy. 8 of Gaining and Sustaining Competitive Advantage. 5. 10 & 13 of Strategic Management. Read Ch.4 Create a risk management plan. 8 Learning Team Monday Day 7 2 Week Five: Implementation.3 4. • For additional participation. Format your paper consistent with APA guidelines.400 words that evaluates alternatives your organization must consider to realize growth. Respond to DQ #1 and DQ #2 posted in the Main Forum.2 Develop organizational change management strategies. 5. Strategic Controls. 5. Evaluate potential value disciplines for an organization. Respond to DQ #1 and DQ #2 posted in the Main Forum. Read Ch.1 4. 7–9 of Strategic Management.4 Evaluate potential generic strategies for an organization.3 Analyze the key external environmental assumptions and internal metrics that must be monitored when implementing a business plan. Participate in class discussion. All week Days 3 & 5 2 2 Due Points Readings Participation Individual Discussion Question . Weekly Summary PowerPoint Presentation – Week Four • Create a 6-10 slide presentation on the main topics of the week • Post the team’s presentation in the PowerPoint Presentations thread in the Main Forum online. Recommend a strategy or combination of strategies the organization should implement. & 11 of Gaining and Sustaining Competitive Advantage.1 Create an implementation plan. 6. 6 & 8 of The Strategy Process. Evaluate potential grand strategies for an organization. Read Ch. and Contingency Plans Details Objectives 5. Read Ch.

Strategic Controls. Respond to DQ #1 and DQ #2 posted in the Main Forum. including contingency plans for identified risks Format your plan consistent with APA guidelines.800. and Contingency Plans assignment with facilitator feedback Complete a 2. and Contingency Plans Write a draft of no more than 1. reply constructively or comment substantively on the presentations of other teams’ work. Learning Team Weekly Summary PowerPoint Presentation – Week Five • Create a 6-10 slide presentation on the main topics of the week • Post the team’s presentation in the PowerPoint Presentations thread in the Main Forum online. 6. budget. • For additional participation.1 Construct a strategic plan for an organization. including a break-even chart • Risk management plan. Update your plan to incorporate facilitator feedback from the draft 10 . Participate in class discussion.2 Communicate a strategic plan effectively to stakeholders.800 words of the strategic plan for your organization. Monday Day 7 2 Week Six: Create and Sell Your Business Plan Details Objectives Readings Participation Individual Discussion Question Individual Strategic Plan and Presentation 6. Strategic Controls.to 3. and forecasted financials.500-word strategic plan for your organization.Course Design Guide STR/581 Version 4 6 Individual Implementation. All week Days 3 & 5 Monday Day 7 2 2 Due Points Resource: Implementation. Read this week’s Electronic Reserve Readings. including the following: • Implementation plan o o o o o o Objectives Functional tactics Action items Milestones and a deadline Tasks and task ownership Resource allocation Monday Day 7 8 • Any required organizational change management strategies that would enhance successful implementation • Key success factors.

functional tactics. with a 2-page maximum • Company background. Your audience will play the board of directors or a venture capital firm.to 10-slide Microsoft® PowerPoint® presentation with speaker notes.Course Design Guide STR/581 Version 4 7 versions submitted in previous weeks. The focus is to sell your recommendations to the board or venture capital firm. vision. In addition. Weekly Summary PowerPoint Presentation – Entire course (use as a review of the material) • Create a 6-10 slide presentation on the main topics of the week • Post the team’s presentation in the PowerPoint Presentations thread in the Main Forum online. and value statements • Note. including contingency plans for identified risks Prepare a 6. Monday Day 7 10 Learning Team Monday Day 7 2 Optional Discussion Questions . • For additional participation. Results are auto graded and sent to your instructor. resource allocation. Include the following: • • Table of contents Executive summary. tasks. organizational mission. reply constructively or comment substantively on the presentations of other teams’ work. and obtain approval for funding your plan. The goal is to convince the investor that these individuals are trustworthy and successful. analyze key success factors. Complete the Final Examination. this should focus on the backgrounds and accomplishments of key anticipated management personnel. which is timed and must be completed in 3 hours. and a deadline. You are allowed one attempt to complete the exam. milestones. • Risk management plan. including a break-even chart. • Environmental scan • Review of Week Four strategies and a recommendation for the best strategy for your organization • Implementation plan: Include objectives. For a start-up. Individual Final Examination Resource: Assigned weekly readings Click the link to the Final Examination on your student website available from the end of Week Five through the end of Week Six. Format your plan and presentation consistent with APA guidelines. Include a budget and forecasted financials. action items.

imitability. and forecasted economic trends have affected the industry’s attractiveness. railroads. Is the organization validating its values by its actions? Use the organization’s website or other published information to define the values and explain your answer. or multimodal. shipping. What critical success factors have they emphasized? Week Five Discussion Questions . what political and ethical factors must be taken into account? Why? • Consider the restaurant industry and explain how recent. and values statements? How did that affect the organization? • Go to a public corporation’s website and read their statements on corporate social responsibility. and organization analysis of internal capabilities complement a SWOT analysis? Provide an example. • Locate an organization in the news. • How might the value. What firms have exited the industry? What firms have entered or increased investment in the industry? • Consider a specific sector of the transportation industry—airlines. How did the organization successfully leverage this strategy? • What are the challenges in managing a portfolio of companies? Identify an organization that has been consistently successful. weaknesses. How did the organization successfully leverage this discipline? • Identify an existing organization that established sustained market leadership by successfully leveraging a grand strategy. How did the organization successfully leverage this strategy? • Identify an existing organization that established sustained market leadership by successfully leveraging a value discipline. Week Four Discussion Questions • Identify an existing organization that established sustained market leadership by successfully leveraging a generic strategy. How is this organization trying to create value and competitive advantage in its sector? • When evaluating an organization. and threats (SWOT) analysis? Provide an example. What aspects of their ethics do you agree or disagree with? Why? • Why is a people strategy strategic? Provide an example to validate your answer. trucking. Week Two Discussion Questions • Locate an organization in the news. How have external operating environment factors affected the sector’s performance? Week Three Discussion Questions • How might an organizational evaluation be beneficial? How might it be detrimental? • How might a resource-based view of internal capabilities complement a strengths. opportunities. rarity. vision. current.Course Design Guide STR/581 Version 4 8 Week One Discussion Questions • What is the difference between a vision and a mission? Where have you seen misleading organizational mission.

What are the most important metrics used in the strategic control process? Why? Week Six Discussion Questions • Do you think the Nichepreneur strategy might work for your future career plans? Explain why. functional tactics. Final exams contain third-party copyrighted materials. Copyright © 2010 McGraw-Hill/Irwin. sponsorship. All rights reserved. Microsoft®.Course Design Guide STR/581 Version 4 9 • Although objectives. how might the industry be converted into a blue ocean? Copyright University of Phoenix® is a registered trademark of Apollo Group. . and action items are included in many implementation plans. Use of these marks is not intended to imply endorsement. Windows®. why do some organizations have a difficult time reflecting the plans they create? • • What problems have you faced when creating your implementation plan? In your experience. or affiliation. Edited in accordance with University of Phoenix® editorial standards and practices. Portions are: Copyright © 2010 University of Phoenix. where do risk management plans fall short? • Consider an organization you have worked for or are familiar with. Inc. Copyright © 2010 Prentice Hall. in the United States and/or other countries. In your opinion. All other company and product names are trademarks or registered trademarks of their respective companies. • Provide an example of an industry experiencing a red ocean. and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All rights reserved. All rights reserved.

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