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No. OOH and the OOH logo are trademarks of OOH Media .Research Background: Sample Size Achieved Total OOH Locations No.No. All rights reserved. Delhi. Copyright 2008 OOH Media. of locations selected for research 18 of 65 live locations –Hyderabad (July 08 . of locations selected for research 55 of 233 live locations –Bengaluru (June 08 .Jan 08) . Bengaluru and the Audience Profiling study was conducted in the following six markets –Mumbai (Nov 07 .Aug 08) . These locations are clubbed in to 3 types of networks : –Work –Shop –Play • Traffic count was conducted in Mumbai. of Locations Selected for Research Total SS Achieved* Work 180 51 3250 Shop 124 37 6264 Play 210 87 5060 * Total Sample Size .No.Aug 08) .Aug 08) -No. of locations selected for research 14 of 63 live locations As of now we have 850 live locations across these six cities • The locations selected in the above markets are an optimal mix of networks and the clusters/type of locations within these networks. Pune. of locations selected for research 31 of 121 live locations –Chennai (July 08 . of locations selected for research 44 of 242 live locations –Pune (Nov 07 .14574 • OOH India has its presence in 22 markets in India. of locations selected for research 13 of 35 live locations –Delhi NCR (June 08 .No.No.Jan 08) .Aug 08) . In each market they have placed LCD screens in various types of locations.

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1519 Copyright 2008 OOH Media.Demographic Profiling Socio-Economic Fallout of audience in OOH Network A1 100% 90% 80% 70% 60% 50% 18 8 17 22 A2 1 8 7 B1 0 5 4 9 B2 1 5 4 13 C 3 3 6 D 3 8 4 5 17 18 10 16 37 27 39 36 40% 30% 20% 10% 0% 36 40 61 40 34 36 ba i na i hi P un e B lr el M um SEC A. Hyd . Chennai – 1596. OOH and the OOH logo are trademarks of OOH Media C h en D H yd . Delhi – 4014. Pune – 1491. averaging over 60% are conspicuously present within OOH network Graph figures in % Base: Mumbai – 3704. All rights reserved. Blr – 2250.

Hyd . Delhi – 4014. Blr – 2250 Pune – 1491. are most likely to come across the OOH network Graph figures in % C h en D Base: Mumbai – 3704.Age breakup of audience in OOH Network 12-14 25-34 15-19 35-44 20-24 45+ 100% 90% 80% 70% 4 11 2 10 3 10 3 7 6 10 5 10 35 46 44 30 60% 50% 40% 38 58 50 37 34 30 28 30% 31 20% 10% 10 15 10 1 2 0 1 2 1 15 0% 6 0 M um ba i na i hi P un e B lr el 70% of people.1519 H yd . Chennai – 1596. aged 20-34.

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) 100% 90% 80% 70% 60% 50% 42 47 17 22 G / PG (General) 33 43 35 50 36 49 40% 30% 20% 10% 0% 41 31 39 33 29 17 18 16 ba i na i hi P un e B lr el M um Across cities more than 60% audience are graduate + Graph figures in % C h en D Base: Mumbai – 3704.Education Profile of audience in OOH Network Lower than Graduate G / PG (Prof. Delhi – 4014. Blr – 2250 Pune – 1491. Chennai – 1596. Hyd – 1519 H yd .

000 15. Hyd – 1519 Figures in ‘000s Copyright 2008 OOH Media. the average MHI of the OOH network audience is INR 20. OOH and the OOH logo are trademarks of OOH Media .000 25. All rights reserved. Delhi – 4014.000+ Base: Mumbai – 3704.000 30.000 35.000 20. Chennai – 1596.Average Monthly Household Income Shop 45. Blr – 2250 Pune – 1491.000 10.000 5.000 40.000 0 Work Play Mum Delhi Blr Pune Chennai Hyd Across all cities.

72) 0% Every day once a week 3 7 13 39 27 6 1 4 21 16 3 7 18 27 3 3 6 14 26 6 5 8 26 29 5 2 1 1 20 30 20% 40% 4 . with a significant 39% of the audience visiting OOH Shop network once a week Graph figures in % Base: Mumbai – 1418.57) Mumbai (Avg 4. Blr – 800.Audience Behaviour . Delhi – 1625.6 days a week once a fortnight 60% 80% 2 . Chennai – 613. however. Hyderabad audience are ‘shopaholic’. Pune – 798.Shop Network Frequency of visiting shop Hyderabad (Avg 4.3 days a week 100% ‘Shop’ network audience are most likely to visit a shopping area once a fortnight.74) Bengaluru (Avg 3.21) Pune (Avg 3.44) Delhi (Avg 5.91) 2 4 Chennai (Avg 6. Hyd – 1010 .

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92 times a day) Delhi (Avg 3. Blr – 780 Pune – 180. Window of Opportunity Per day opportunity to view OOH TV Screens in: Mumbai and Delhi is around 8 minutes Bengaluru is around 6 minutes Pune is around 4 minutes Chennai is around 10 minutes Hyderabad is around 17 minutes Graph figures in % Base: Mumbai – 931.Work Network : Frequency of moving in and out of the office Hyd ( Avg 5 times a day) Chennai Avg 4 times a day) Pune (Avg 2.66 times a day) Blr (Avg 3. Delhi – 754.Audience Behaviour . Hyd – 358 . Chennai – 241.88mes a day) Mumbai (Avg 4 times a day) 3 35 50 12 0 70 23 3 11 77 16 4 30 35 43 16 7 0 48 32 10 5 5 39 10% 20% 30% 40% 50% 38 60% 70% 80% 16 90% 3 4 0% 100% Twice a day Four times a day Six times a day Eight times a day Ten or more times a day 50% employees move in & out of office at least 4 times a day On an average a person moves 4 times in & out of the OOH work locations across Most of the employees spend 2 mins near the office lift.

Movies & shopping in Malls Work Average frequency of moving in & out . High MHI (30K +) Behaviour across networks High probability of exposure to ads across OOH screens Shop Main purpose of visit – Shopping in Lifestyle locations.about 4 times a day Play High visiting frequency & time spent in Multiplexes.about 4 times a day Play High visiting frequency & time spent in Multiplexes and Gyms Copyright 2008 OOH Media. audience 25-34 age group Highly affluent audience reached by OOH network. All rights reserved.5 Lakh. OOH and the OOH logo are trademarks of OOH Media . SEC A audience More than 10.City-wise Highlights Highlights – Mumbai PROFILE Rich profile of audience reached by OOH More than 13 Lakh.8 lakh SEC A audience Young audience Average age between 25 and 28 years across networks Affluent audience More than 8. 4.1 lakh affluent audience reached OOH network. Bookstores and Food Joints Highlights – Delhi NCR PROFILE Rich profile of audience reached by OOH 10. Behaviour across networks High probability of exposure to ads across OOH screens Shop Main purpose of visit – Shopping at Lifestyle stores Work Average frequency of moving in & out .49 Lakh.

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Rich profile of audience reached by OOH .

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Copyright 2008 OOH Media. OOH and the OOH logo are trademarks of OOH Media . All rights reserved.