E-Tourism

 Web site: http://fsegn.rnu.tn/  Objectives:
 Sensitize students to the influence of ICTs in promoting  tourism.  Integrate new skills about ICTs in the field of marketing and  tourism.  Provide students with a big picture on current and future  trends in tourism informatics including visual recommender  systems, social communities, and user interface design.

E-Tourism
 References:
 Tourism Management Dynamics: Trends, management, and  tools. Dimitrios Buhalis and Carlos Costa. Elsevier, 2006.  Marketing in Travel and Tourism. Victor T. C. Middleton, Alan  Fyall and Michael Morgan. Elsevier (fourth edition), 2009.  Tourism Informatics: Visual Travel Recommender Systems,  Social Communities, and User Interface Design. Nalin Sharda.  Information science reference, 2010.  Knowledge Management in Hospitality and Tourism. Ricarda B. Bouncken and Sungsoo Pyo. The Haworth Hospitality Press,  2002.

 Required knowledge:
 General knowledge on ICTs are much appreciated.

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Layout
1. 2. 3. 4. 5. ICTs Revolutionizing Tourism Travel Recommender Systems for E-Tourism Social Communities in E-Tourism User Interface Aspects of E-Tourism Tourism Marketing Information System 1. ICTs Revolutionizing Tourism
1. 2. 3. 4. 5. Introduction Technological developments ICT empowered change Strategies for e‐Tourism in the future IT trends and implications for tourism

Layout

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Introduction
 Information communication technologies (ICTs) have been transforming tourism globally  ICT has gradually generated a new paradigms
 altering the industry structure   developing range of opportunities and threats

Introduction
 ICTs play a critical role for the competitiveness of tourism organizations and destinations  ICTs are becoming a key determinant of organizational competitiveness  A wide range of technological developments propels this evolution.  Successful ICT deployment requires innovative management  Constantly review developments and adopt the suitable technological solutions in order to maximize competitiveness

 ICTs empower consumers to…
 identify, customize and purchase tourism products  providing tools for developing, managing and distributing  offerings worldwide  support the globalization of the industry
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nanoelectronics can:  provide the high‐technology  low‐cost manufacturing required   make systems become invisible and disappear into  the background Riadh Ben Messaoud 9 Riadh Ben Messaoud Technological developments Technological developments  Personal computers enable both voice and data communications  Development of mobile and portable devices     laptops  tablet PCs personal digital assistants (PDAs)  smart phones  Significant computation power. organizations. videos. external partners. and sounds  Intranets and enterprise resource planning (ERP) systems provide:         inter‐organizational systems an integrated electronic infrastructure synergies and interoperability between processes reduction of labour costs and increase efficiency better informed decisions improved employees performance better internal efficiency interactivity between organizations 12  Search engines (such as Google and Yahoo) provide capability to find anything.Technological developments  Massive enhancements in processing capabilities  Computers handle complex algorithms with a  constantly increasing speed of computation Technological developments  Nowadays. storage and portability offering lightweight portable  People will soon carry a device that incorporates both a mobile phone and a fairly powerful and permanently connected Riadh Ben Messaoud 10 Riadh Ben Messaoud 11 Technological developments  The proliferation of the Internet. including destination and product information  An electronic marketplace has emerged and suppliers have developed Internet interfaces to communicate with clientele and partners to sell directly  New intermediaries also emerged to:  take advantage of the Internet capabilities   aggregate products through dynamic packaging Riadh Ben Messaoud 13 Riadh Ben Messaoud 2 . consumers Technological developments  The Internet empowered the distribution of multimedia applications:  textual data. graphics. units. nanotechnologies can:  facilitate the minimization of hardware  reduce production costs  improve the portability of devices  Nowadays. intranets and extranets supports communications between:  employees. pictures. ICTs can:     control the entire organization  host data  host applications  handle the entire business process 8  Nowadays.

participative. resulting in both:  the expansion of time people spend online  e‐commerce involvement Technological developments  Wireless and mobile networks have been developed to allow access everywhere       The Global System for Mobile Communication (GSM)  Voice communication Wireless Application Protocol (WAP)  Data communication General Packet Radio Service (GPRS) Universal Mobile Telecommunications System (UMTS)  Third generation (3G) mobile services  Multimedia communications  Wireless Local Area Networks (WLANs)  Connectivity of portable devices through  wireless‐radio connections (WiFi)  Bluetooth connects devices over short distances   Increasingly devices are equipped with Bluetooth. vehicles. ambient intelligence Riadh Ben Messaoud 3 . particles of decorative substances  like paint) Riadh Ben Messaoud 17 ICT empowered change ICT empowered change  Humans will live in an ambient intelligence space  This implies a seamless environment of:  computing  advanced networking technology   specific interfaces   This environment should be:  aware of the specific characteristics of human presence and  personalities  adapt to the needs of users  be capable of responding intelligently to spoken or gestured  indications of desire  result in systems that are capable of engaging in intelligent  dialogue 18 Riadh Ben Messaoud 19 User-centred. clothes.  roads and smart materials.Technological developments  Internet broadband access is charged based on flat access fees.WiFi and 3G capabilities Wireless technologies convergence 14 Riadh Ben Messaoud 15 Riadh Ben Messaoud Technological developments  The digital television:  will bring the Internet to the  living room of most families ICT empowered change  The next major revolution will emerge in the form of ambient intelligence  “a set of properties of an environment that we are in the  process of creating” (ISTAG 2003)  User friendly interfaces based on an advanced television:  will be easily operated through a simplified keyboard  will enable the vast majority of the population to  have direct access to organizations electronically  will bring electronic commerce to the mass digital  market Riadh Ben Messaoud 16  A new paradigm for how people can work and live together  Humans will be surrounded by intelligent interfaces:  supported by computing and networking technology  embedded in everyday objects (furniture.

 from entertainment to governance ICT empowered change  Pursuit of the ambient intelligence vision will require contributions from many streams of research to realize both “ambience” and “intelligence”  Which mechanisms can be found to ensure:  the successful.  the fluid configuration of business processes  the seamless interoperation of information systems Riadh Ben Messaoud 21 ICT empowered change  Ambient intelligence will support organizations to:  accept organizational changes  participate in several networks without the need radically to alter their  company cultures and preferred methods of working  Therefore.ICT empowered change  Ambient intelligence facilitates participation of humans in:  Society  A multiplicity of social and business communities  the administration and management of all aspects of their  lives. seamless. ambient intelligence must be:  performing specific research  embodying results in particular technologies and products   seeking to commercialize products  The technical complexity of modern systems based on ICTs requires:  that all aspects of the innovation chain integrate their efforts  engagement of both the research and business communities  integration of the rapid co‐evolution of the technology. ambient intelligence needs to be:  driven by humanistic concerns  not technologically determined  controllable by ordinary people Riadh Ben Messaoud 20  Ambient intelligence will enable:  the formation of virtual enterprises. the market. integration of components?  their convergence into ambient intelligence systems?  It should be unobtrusive and interaction should be relaxed and enjoyable rather than involve a steep learning curve  To be acceptable. and  social and administrative requirements Riadh Ben Messaoud 22 4 .

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