resolving the pressures faced by mobile operators in 2012 and beyond

www.exclutel.com

threats faced by MNOs (Mobile Network Operators)

highest client churn rate of any industry Falling ARPU Levels The Move to Content based services

Handset manufacturers dictating terms

MNO

Transmission Systems Changing as often as every two years

100% plus Penetration rates in some markets = Saturation. Results in price war with competitors - driving down protability

New Technologies such as 4G / Wimax to be implemented often when investment for 3G spectrum has not been recouped Government bodies insist on lower voice, SMS and data end user pricing

www.exclutel.com

worldwide mobile penetration

Developed Countries already face

high churn and lowering of prots as seen by Dutch Giants KPN prot report for early 2011.

Telefonica another european giant

reported similar loses, publicising a 5.6% fall in revenue.

Three UK is still to reach protability

after its $25 billion investment on 3G infrastructure which dates back to 2003.

Investing in the developing world

provides an Elastoplast for the solution but due to the exponential expansion in mobile penetration cannot provide a cure
Sources: Financial Times, June 2011, Mobile News 2010 Source: IEEE (Institute of Electronic and Electrical Engineers)

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how can an MNO protect itself from a bleak future?

"Turnover is vanity, profit is sanity but cash is reality" all be it an unknown source, this is a poignant reminder that in an industry of increasing
technological demands, high churn and lowering ARPU, survival is established by not only preparing for the future but building for it too. MNOs need to venture outside the traditional methods to secure new forms of making cash. In essence what is required by MNOs is :

an additional, secure, substantial and ongoing revenue stream that increases its cash ow to cope with future demands.

Many MNOs do not realise they already own all the infrastructure needed to access this new revenue stream. No nancial investment is needed, an MNO possesses all that is needed. exclutel has already worked with many MNOs globally to ensure they too are given the opportunity to realise the potential.

www.exclutel.com

threats reduced by MNOs who have worked with exclutel

highest client churn rate of any industry Falling ARPU Levels The Move to Content based services

Handset manufacturers dictating terms

MNO

Transmission Systems Changing as often as every two years

100% plus Penetration rates in some markets = Saturation. Results in price war with competitors - driving down protability

New Technologies such as 4G / Wimax to be implemented often when investment for 3G spectrum has not been recouped Government bodies insist on lower voice, SMS and data end user pricing

www.exclutel.com

help us help you

Dear MNOs,

we are waiting to speak to you......

Regards, exclutel carriers@exclutel.com

www.exclutel.com