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KCCL are the pioneer amongst the soap. cosmetics and toiletries manufacturing industries of Bangladesh. product width and product depth. distribution channels or same ways. Normally the product mix is within the synergy of other products for a medium size organization. KCCL care for the customers and are determined to count extra mileage to meet their daily needs. which is generally defined as the total sum of all the product items and their variants offered by an organization. Kohinoor Chemical Company (Bangladesh) Limited (KCCL) is popularly known by its legendary beauty product under the brand ³Tibet´. are sold to the some customer groups. Product Line A product line is a group of products within the product mix that are closely related. or some other attribute. It produces every product that you need to feel noticed for your standout freshness. consists of the product line. A product is a distinct unit within the product line that is distinguishable by size. Product Length Product length refers to the number of items the company carries. are marketed through the same types of outlets. However large groups of Industries may have diversified products within core competency. appearance. For more than half a century Tibet has made its mark in the hearts of millions. Product mix is a combination of products manufactured or traded by the same business house to reinforce their presence in the market. increase market share and increase the turnover for more profitability. KCCL believe that it is the quality that has kept Tibet going and growing for 55 years. Product Depth The number of variants of a particular product is called product depth Consistency How closely related the various product lines are in end use. producing highly value-added products with quality in the center of focus. or fall within given price ranges. production requirements. Product Width Product width refers to the number of product lines sold by one company.The product mix of a company. price.  . either because they function in a similar manner.
Kohinoor Chemical Company (Bangladesh) Limited (KCCL) product lists:  .
Luxury Company produce cosmetic & toiletries consumer goods and all goods are delivered by same distribution channel.PRODUCT MIX of Kohinoor Chemical Company (Bangladesh) Limited: Product Width Product Length Bath Soap: Tibet Beauty Soap Sandalina Sandal Soap Bactrol Family Health Soap Snow and Cream: Tibet Snow Tibet Pomade Tibet Petroleum Jelly Fair & Care Fairness Cream Tibet Lip Gel Heel Guard Tibet Baby Lotion Powder: Tibet Talcum Powder Tibet Prickly Heat Powder Tibet Baby Powder Sandalina Sandal Talc Shaving Cream: Tibet Lather Shaving Cream Ice Cool Shaving Cream Genstar Lather Shaving Cream Hair Oil: Tibet Oil Glycerin: Tibet Glycerin  Product Depth White. Coconut Oil. Pumpkin Hair Oil . Pink. Green & Jasmine Consistency Beauty & Personal Care Product Photo & Jasmine.
Toiletries and Household Products of the Kohinoor Chemical Company (KCCL) have been very popular among the middle income and rural people of the country for ages.  . It is one of the largest toiletries brand in Bangladesh and competes neck in neck with the multinational brands. But KCCL take less concentrate about product depth. Tibet hair oil in 2 flavours and Tibet laundry soap in 2 different items. KCCL commercialize Tiber beauty soap in 4 different flavours.KCCL have 4 brands¶ soap. KCCL set up an exclusive distribution channel for all products and price ranges set targeted by middle income and rural people of the country. For example. Ball Soap Tibet Detergent Powder Toilet Cleaner: Clean Master Liquid Toilet Cleaner Dishwash: Xpert Dishwash Powder Consistency Household Care Product Company produce cosmetic & toiletries consumer goods and all goods are delivered by same distribution channel. Tibet talcum powder in 3 different flavours. 3 brands¶ snow & cream. KCCL emphasizes on introducing more brands in same products type rather than introducing more variation of same type product. 2 brands¶ powder. 2 brands¶ tooth paste etc. The well known ³Tibet´ brand of Soap. KCCL try to dominate the market share by launching same type of product using different brand name. 3 brands¶ shaving cream. Cosmetics. KCCL have a number of products but products¶ variation is very limited.Product Width Beauty & Personal Care Product Product Length Product Depth Attar: Tibet Attar Dental Care (Tooth Paste): AM PM Tooth Paste Tibet Tooth Powder Washing Soap: Tibet Laundry Soap 570 Laundry Soap.