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ThroughOurEyes:

Participatory Communication for Social Change


December7,2009

In recognition of the 16 Days of Activism Against Gender Violence

PresentationOutline
I. II. Program Overview Preliminary Assessment Findings

III. Power of the TOE Approach

IV. Challenges & Lessons Learned V. Next Steps

Overview
Through Our Eyes received 3-year funding from USAID Originally piloted in Guinea and Liberia in 2006 ARC (implementing agency) & C4C (technical partner) Uses community-generated, participatory video activities to address GBV, gender norms, HIV/AIDS, harmful traditional practices (HTP), and related health concerns in conflictaffected settings

ProgramSummary
UnderThroughOurEyes, membersofdisplaced, refugee,andreturneecommunitiescollaboratively createlocallanguagevideoprogramsthat:
depictconsequencesofgenderinequity,HIV,andharmful practicesonindividuals,families,andcommunities; provideclear,culturallyappropriateinformationon availableresourcesandsparkdemandforservices; portraypositivemodelsofchangefromwithin communities.

ComponentsoftheProject
Video Production Community Playbacks Building Local Partnerships Participatory M&E South-South Sharing

ProjectSites
Liberia Rwanda Southern Sudan Uganda Thailand

VideoProduction

CommunityPlaybacks

PastFilms
Ending Stigma & Discrimination Against People Living with HIV/AIDS The Consequences of Forced Marriage The Importance of Girls Education Teenage Pregnancy: Its everybodys business Women are Not Slaves: Women have Rights like All People Rape is Not a Family Matter All is Not Lost: Fistula in Liberia A Home is Good with a True Man

BaselineAssessment
Conductedinonefocuscommunitypercountry Useofparticipatorymonitoringandevaluation techniques 2ComponentsforBaseline&FinalAssessments QualitativeComponent SurveyComponent

TherearetimeswhenaWoman DeservestobeBeaten
UGANDA SUDAN LIBERIA

Womenshouldhave_______powerin thecommunitythantheycurrently have.


UGANDA SUDAN LIBERIA

Amanshouldhavethefinalwordabout decisionsinthehome...
UGANDA SUDAN LIBERIA

Howcomfortabledoyoufeeldiscussing sensitiveissues(likesex,wifebeating,rape,and pregnancyofyounggirls)withotherpeoplein thecommunity?


UGANDA SUDAN LIBERIA

ApplicationofData
Informing Programming
Selection of target audiences Selection of priority themes Identification of popular channels of communication

Baseline to compare to endline data

ThePoweroftheTOEApproach
Locally framed sharing of experiences & dialogue Amplifying voices of change South-South Sharing & Network Development Working with all sectors of society (including involving men) Utilizing creative forces of globalization

ThePoweroftheTOEApproach
Locally framed sharing of experiences & dialogue Amplifying voices of change South-South Sharing & Network Development Working with all sectors of society (including involving men) Utilizing creative forces of globalization

ThePoweroftheTOEApproach
Locally framed sharing of experiences & dialogue Amplifying voices of change South-South Sharing & Network Development Working with all sectors of society (including involving men) Utilizing creative forces of globalization

[The video playback discussion] empowers our sisters, our mothers, to speak for themselves, to express their feeling about the level of violence against them, and the way outthe video can mobilize the community for itself.
- Video team trainer, Liberia

ThePoweroftheTOEApproach
Locally framed sharing of experiences & dialogue Amplifying voices of change South-South Sharing & Network Development Working with all sectors of society (including involving men) Utilizing creative forces of globalization

Crosstraining Sharingofvideos Sharingoflessonslearned Crosssitetechnicalsupport Upcomingglobalworkshop

Over the years, our mothers and sisters experienced violence or abuses, sometimes in the name of culture or tradition.TheThroughOurEyesprojectshouldbeseenas asupportgroupfortodaysgenerationinAfrica,agroup thatisoutforchange.Fortheprojecttomakeanimpact in Africa, we need a network (Liberia, southern Sudan, andRwandafornow)toreenforcethepositivechangein our communities and learn from one another. It is not aboutindividualcountries,butaboutMamaAfrica. AlbertD.Pyne MasterTrainer,ARCLiberia

ThePoweroftheTOEApproach
Locally framed sharing of experiences & dialogue Amplifying voices of change South-South Sharing & Network Development Working with all sectors of society (including involving men) Utilizing creative forces of globalization

ThePoweroftheTOEApproach
Locally framed sharing of experiences & dialogue Amplifying voices of change South-South Sharing & Network Development Working with all sectors of society (including involving men) Utilizing creative forces of globalization

Challenges&LessonsLearned
Retention Scale-up Equipment costs Integration Distance Research

NextSteps
Follow-up technical support visits Finalizing literature review Finalizing toolkit Global workshop (June 2010) Final Evaluation (July 2010)

PreviewofGlobalWorkshop
23+participantsfromatleast7countries 45Days,June2010 Thematicsectionson: Ethicalconsiderations Innovationsandintegration Promotingpartnershipsforreplication Globalnetworkformation&sustainabilityofprogramming Finalizingthetoolkit Recentvideoactivityupdatesandfilmscreeningsbyeachteam Participatorymonitoringandevaluation Communitymediatrainingandfacilitationskills Filmproduction(exercisesinmixedcountry/agencygroups) Digitalediting

Practicalsessionson:

Thankyou!
Formoreinformation,pleasecontact ChelseaCooper(chelseac@archq.org)