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Business Plan 20/December/2010 Submitted To: Sir Irfan Sidique Lahore Business School University of Lahore 1-KM Defence
Business Plan 20/December/2010 Submitted To: Sir Irfan Sidique Lahore Business School University of Lahore 1-KM Defence

Business Plan

20/December/2010

Submitted To:

Sir Irfan Sidique

Lahore Business School University of Lahore 1-KM Defence Road, Bhoptian Chowk Lahore, Pakistan

Submitted By:

Ali Arshad

MBA02093152

Usman Ali

MBA02093061

Sidra Shoukat

MBA02093145

Sidrah Amin

MBA02093146

Osman Pirzada

MBA02093059

Business Plan 20/December/2010 Submitted To: Sir Irfan Sidique Lahore Business School University of Lahore 1-KM Defence

TABLE OF CONTENTS

TABLE OF CONTENTS EXECUTIVE SUMMARY..............................................................................................................................4 I NDRODUCTION ........................................................................................................................................................4 C OMPANY ..............................................................................................................................................................4 P RODUCT & S ERVICES

EXECUTIVE SUMMARY..............................................................................................................................4

INDRODUCTION........................................................................................................................................................4

COMPANY..............................................................................................................................................................4

PRODUCT & SERVICES...........................................................................................................................................4

MARKET................................................................................................................................................................5

FINANCIAL CONSIDERATIONS....................................................................................................................................5

OBJECTIVES...........................................................................................................................................................5

KEYS TO SUCCESS.................................................................................................................................................5

TABLE OF CONTENTS EXECUTIVE SUMMARY..............................................................................................................................4 I NDRODUCTION ........................................................................................................................................................4 C OMPANY ..............................................................................................................................................................4 P RODUCT & S ERVICES

1. Executive Summary

Introduction

1. Executive Summary Introduction CBS is a start-up business in Lahore, Model Town Area. It is

CBS is a start-up business in Lahore, Model Town Area. It is the goal of the company management to acquire local market share in the bookstore industry through low price, a dominant selection of products, a competitive variety of services including hard to find book search and serving coffee, juices and snacks plus a relaxing, friendly environment that encourages browsing and reading.

Company

CBS will be a limited liability company registered in the state of Punjab. The company will be jointly owned by Mr. Ali Mughal and his partner Mr. Usman Ali.

Mr. Mughal idea is to create a fusion of a coffee shop and a bookshop. The Place will have a sitting for readers to sit, relax, read a book and socialize with people. It will contain books from different genres to cater the needs of different people. The outlet will be located in C-Block Model Town, Lahore.

Product & Services

The main service we offer is selling of books and serving of coffee & juices inside outlet and our products will be snacks of different kind and a small place for using internet & Wi-Fi for those who bring their own laptop. We are offering books of all genres that include fiction books, non-fiction, poetry, love & romance, mystery & crime, philosophy and many others. Coffee will be of different types that include Caffè Misto, Iced Coffee with Milk and Frappuccino. juices will be Orange Juice, Strawberry Juice, Pineapple Juice, and variety of coffee and juices.

Market

In Pakistan there is still a culture of reading books even if electricity is not available and people read books in street lights or candle lights. Talking about coffee, Pakistan is a tea culture. However with time we have seen Pakistan opening its doors to the coffee culture. Coffee culture has been so fast in spreading its wings with new coffee outlets opening left right and centre in Pakistan. These coffee shops have

1. Executive Summary Introduction CBS is a start-up business in Lahore, Model Town Area. It is

played an important Pakistan.

role

in introducing coffee

to

Financial Considerations

the masses

in

played an important Pakistan. role in introducing coffee to Financial Considerations the masses in The company

The company total invested money is 0.5 Million Rupees which is invested by Ali Arshad & Usman Ali. The business is expected to return complete investment before the end of third year.

Objectives

These are the goals for the next three years for CBS

Achieve Profitability before July of Year 2

Earn approximately 1,000,00 sales by the end of year 3

Pay owners and employees a reasonable salary when running at

profit

Keys to Success

In order to survive and expand, CBS must keep the following issues in mind:

We must attain a high level of visibility through the media, billboards, and other advertising. We must establish rigid procedures for cost control and incentives for maintaining tight control in order to become THE low-cost leader in books.

In order to continually attract customers, we must be able to keep the maximum amount of inventory available and achieve a high level of customer service.

played an important Pakistan. role in introducing coffee to Financial Considerations the masses in The company

1. Business Overview

1. Business Overview The idea is to create a fusion of a coffee shop and a

The idea is to create a fusion of a coffee shop and a bookshop. The Place will have a sitting for readers to sit, relax, read a book and socialize with people. It will contain books from different genres i.e. current affairs, history, fiction and novels to cater the needs of different people. The outlet will be located in C-Block Model Town, Lahore.

Mission Statement

“To deliver the highest level of quality service, best reading environment at competitive prices.”

Objective & Goal

“To become the leading bookshop in Pakistan with best reading environment”

The Opportunity

You can find coffee shops and book shops in every nook and corner of the city but the combination of both is absent. For those who like to have a warm cup of tea/coffee and choose a book of their liking after

going through individuals.

a

page

or

two

of

it,

it

is

an

ideal place

for

such

The young generation of today is finding a place where they can sit and read the book and if they like it, they can purchase the book. At the same time they can enjoy a warm cup of coffee/tea and also enjoy snacks of their choice present alongside the coffee café. All in all, it provides them a real place to meet real people outside of the virtual world of Facebook or MySpace.

The bookshop and coffee industry is a very large. A large number of bookshops and café are open in markets that mainly provide their service separately to different customers. Our main idea is to attract university/collage students and provide them with a relaxing hangout where they indulge in constructive activities i.e. reading and interacting with their peers in a comfortable and cozy environment.

1. Business Overview The idea is to create a fusion of a coffee shop and a

2. The Management

2. The Management CBS is owned by Ali Mughal who is the investor in the business

CBS is owned by Ali Mughal who is the investor in the business and he has a lot of Experience in Asian markets. Started his work as a promoter, Ali became the supervisor in Mihmaz Advertising & Promotions where he worked with big brand names like Maxwell House, Dunkin Donuts & Starbucks. He then worked as a store manager in Bajsair. He was responsible for maintaining three store inventories. In addition to Mr. Mughal, team members, Osman Pirzada and Usman Ali will be moving into the new venture on a full-time basis, and Sidra Shoukat will be the pricing analyst. Sidrah Amin will be the Bookshop attendant of the outlet.

Osman Pirzada, Outlet Manager. Prior to joining CBS, Mr. Osman worked as a supervisor and Shift manager in Ovex Tech Pakistan. His current responsibilities include outlet operations and outlet related issues.

Usman Ali, Procurement Head. After completing his undergraduate degree at Punjab College of Commerce, Mr. Usman spent a year with his father’s business of Garments. He joined CBS as a partner and will work as procurement head and sales manager.

Sidra Shoukat, Pricing Analyst. With experience of three years, Ms. Sidra is an emerging talent with an immense knowledge of local market needs. She will be working as pricing analyst in CBS.

Sidrah Amin, Bookshop Attendant. Ms. Sidrah completed her undergraduate degree from Hailey College, Punjab University. Ms. Sidrah has a lot of knowledge of books and local market tastes. She works as bookshop attendant at CBS. Her main job will be to allocate books to racks. Ms. Sidrah’s knowledge and guidance will be instrumental to the success of CBS.

The volunteer members of the company provide guidance to the management and staff of CBS. The team will meet twice yearly to discuss policy changes, review the mission statement and update the business plan if needed

2. The Management CBS is owned by Ali Mughal who is the investor in the business
3. Company Structure, Intellectual Property and Ownership Organizational Structure The company structure includes the top positions

3. Company Structure, Intellectual Property and Ownership

Organizational Structure

3. Company Structure, Intellectual Property and Ownership Organizational Structure The company structure includes the top positions

The company structure includes the top positions of outlet manager, procurement head and bookshop attendant. The lower positions include outlet cashier, Barista, pricing analysts and time keepers.

The reporting line up in the organization will start from the lower staff and it is an essential task for each and every member of the organization to report to the concern department or to the concern line manger. In CBS there are three basic department heads and mangers that will stay in touch to the other members of the organization. The outlet cashier will be responsible for the cash balancing at the end of each shift and hand it over to the outlet manger. Similarly the Barista is liable to be connected with the outlet manger. Any suggestion or any changes which they feel to make it beneficial for the growth of organization must be delivered to the outlet manger.

For the procurement department, the sales manager and the pricing analyst will be answerable to the head of the department. Daily sales report and all the budgeting strategies which will be implemented by them must pass by the acknowledgment of the department head. It will be legal obligation for department head and for the mangers to send all the queries regarding all the activity which is been placed by them or by the lower staff.

In the Bookshop attendant department, the timekeeper will be liable to maintain all the schedules and if any changes are being made to the

3. Company Structure, Intellectual Property and Ownership Organizational Structure The company structure includes the top positions
schedules, they should report the head of their department. The bookshop attendant responsibility will be tohttp://thecbs.yolasite.com/ . The website will run under the laws of internet made Pakistan Internet Exchange and Government of Pakistan. 4. Industry Analysis Industry Size Books are nothing if they don’t get a publisher or a printer. Like every other thing in the region, the printing industry is with its own sets of problems the initial ones being the unfavorable socio-economic conditions, lack of mass education and the development of local languages. Given these conditions, the establishment of the publishing industry in present day Pakistan can be traced back to the 19th century. Still, the subject matter of the books dealt mainly with religious or philosophical themes and was also very restrained. Since after the World War 2 the publishing industry has been steadily growing despite " id="pdf-obj-7-2" src="pdf-obj-7-2.jpg">

schedules, they should report the head of their department. The bookshop attendant responsibility will be to keep the record of the books and to allocate books to different racks.

The

international

Legal Structure

publishers

suffer

great

losses

due

to

piracy

in

Pakistan. In order to keep ethical values and to maintain the highest

quality of books in the outlet, CBS will run under The Copyright Ordinance, 1962, The Amended Copyright Ordinance of 2000 & Intellectual Property Organization Ordinance of 2007. The business setup will be clean from piracy and books will be re-distributed according to the laws maintaining the highest quality of the books and be purchased only from approved distributors in Pakistan. The coffee and snacks will be maintained accordingly keeping them fresh and hygienic for the customers.

Intellectual Property

“CBS” will keep its rights by adhering the Trade Mark which include the creating rights and as well as the formulation idea. The logo of the company will occupy the word rights and the logo style which will further include the idea’s sequences, market plans, and the daily sales procedures which will adopted by the company operations and the Trade Mark will be registered under the ordinance of Intellectual property organization 2007. CBS Website is already registered as http://thecbs.yolasite.com/ . The website will run under the laws of internet made Pakistan Internet Exchange and Government of Pakistan.

4. Industry Analysis

Industry Size

Books are nothing if they don’t get a publisher or a printer. Like every other thing in the region, the printing industry is with its own sets of problems the initial ones being the unfavorable socio-economic conditions, lack of mass education and the development of local languages. Given these conditions, the establishment of the publishing industry in present day Pakistan can be traced back to the 19th century. Still, the subject matter of the books dealt mainly with religious or philosophical themes and was also very restrained. Since after the World War 2 the publishing industry has been steadily growing despite

schedules, they should report the head of their department. The bookshop attendant responsibility will be tohttp://thecbs.yolasite.com/ . The website will run under the laws of internet made Pakistan Internet Exchange and Government of Pakistan. 4. Industry Analysis Industry Size Books are nothing if they don’t get a publisher or a printer. Like every other thing in the region, the printing industry is with its own sets of problems the initial ones being the unfavorable socio-economic conditions, lack of mass education and the development of local languages. Given these conditions, the establishment of the publishing industry in present day Pakistan can be traced back to the 19th century. Still, the subject matter of the books dealt mainly with religious or philosophical themes and was also very restrained. Since after the World War 2 the publishing industry has been steadily growing despite " id="pdf-obj-7-44" src="pdf-obj-7-44.jpg">
the many hurdles like the low purchasing power of the masses and the lack of facilities.

the many hurdles like the low purchasing power of the masses and the lack of facilities. The principle centers of publishing are Karachi, Lahore and Peshawar. Lahore stands out with its numerous publishing houses and has been the hub of the industry from the pre-independence era. Even now, getting a book published from Lahore is much easier than elsewhere. A very large number of books are imported in Pakistan mainly from UK and USA. The Inter-Media Growth program of Pakistan and USA has signed an agreement whereby Pakistan can import books and still pay for them in its local currency. The concept of coffee houses is gradually emerging in Pakistan, in every nook and corner. Each coffee house provide variety of services to their clients from regular grocery confessionary to simple shakes, juices and a sitting area where people come, enjoy chit chat and browse through internet. Such cafes are gradually increasing in major areas of Pakistan, Lahore, Karachi, Peshawar and Islamabad.

Industry Attractiveness & Profit Potential

The café industry and books industry are very attractive in Pakistan. Both have a lot of potential as both industries are in growth stage. The increasing demand in cafés brings attraction to many investors as they achieve economies of scale much easier. Plus with an addition of bookshop into a café increases the ratio of profit. Combined the both businesses, they bring a lot of profit potential. The previous growth rate industry shows that there is a lot of profit potential in this industry. The annual reports show that the beverage industry which includes coffee and juices grew approximately 13% last year. Similarly the printing & publishing industry grew around 9% last year. This shows that the industry is very attractive to invest in. Both industries were in the top 10 growing industries of Pakistan.

Target Market

CBS is attracting university/collage students and businessperson and providing them with a relaxing hangout where they indulge in constructive activities i.e. reading and interacting with their peers in a comfortable and cozy environment. Customers are finding a place where they can sit and read the book and if they like it, they can purchase the book. At the same time they can enjoy a warm cup of coffee/tea and also enjoy snacks of their choice present alongside the coffee café.

Competitive Analysis

the many hurdles like the low purchasing power of the masses and the lack of facilities.
Competitive Forces Threat to industry Profitability Low Medium High Bargaining Power of Buyers √ Threat of

Competitive Forces

Threat to industry Profitability

 

Low

Medium

High

Bargaining Power of Buyers

 

 

Threat of new entrants

   

Bargaining Power of suppliers

   

Threat of substitutes products

 

 

Rivalry among competitors

   

Bargaining power of Buyers: MEDIUM

The bargaining power of buyers is medium because the service we are offering is different from others. We are using integrated differentiation strategy in order to give

best quality at reasonable prices. The costs are equal to the competitors, so there is very less to

bargain. The presence of substitutes is low in the case of CBS.

There is no firm that is offering the service we offer.

And the reason for the bargain power to be medium is because

the product is already very affordable to target customers.

Threat of new Entrants: HIGH Threat of new entrants would be high because, • Other companies starting the business can achieve economies of scale easily. • The product we offer is different but others can copy the idea. • An International entrant with an established brand can reduce our market share. • We don’t have absolute cost advantage. • It would be an emerging business so many competitors will try to enter the business. Threat of new entrant is high because the setup costs are low so new business can enter it easily. Moreover there is no govt. restriction to startup this business. The service we offer can be copied by existing firms or new firms

Bargaining power of suppliers:

LOW

Bargaining power of suppliers will be low because,

Competitive Forces Threat to industry Profitability Low Medium High Bargaining Power of Buyers √ Threat of
• The product we require has no special attributes and is available from many suppliers. •

• The product we require has no special attributes and is available from many suppliers. • The cost from switching from one supplier to other is very low. • No single supplier is dominating the market. So they are not price setters. • The quality have significant role in our product, but looking at overall market size we can say it would not increase bargaining power of supplier. • There is very less chance of supplier using forward acquisition.

Threat of substitute products:MEDIUM

Substituting the product is not high but not low as well. This is due to the following reasons

The switching cost of buyer is low.

The relative price of substitute is similar to what we offer.

Rivalry among competitors in industry: LOW If we look to our business, we see that there is no similar business in the market. So the rivalry among competitor will be low because:

• We have first mover advantage. • The business we run is mostly based on fixed costs. There is no margin of varying the cost. • Our product differentiation is high as compared to the substitutes and competitors. • The business we offer requires a lot of commitment, and there are very less businesses that are willing to compete against us. • The exit barrier is low. So the company can easily exit the market.

1. Marketing Plan

Market Research

From a market research, we see that Associated Press-Ipsos poll reveals that 1 in 4 adults read no books in 2006. That’s 25% of the adults are reading zero books. In Pakistan there is still a culture of reading books even if electricity is not available and people read books in street lights or candle lights. Talking about coffee, Pakistan is a tea culture. However with time we have seen Pakistan opening its doors to the coffee culture. Coffee culture has been so fast in spreading its wings with new coffee outlets opening left right and centre in Pakistan. These coffee shops have played an important role in introducing coffee to the masses in Pakistan. As discussed earlier in ‘Industry Analysis’ section, both industries are in their growth state. Book reading is in some way at their

• The product we require has no special attributes and is available from many suppliers. •
maturity but still there is a lot of potential in both industries. So the demand of

maturity but still there is a lot of potential in both industries. So the demand of books is very high in the market as there is still a good trend of book reading.

Our market is facing a decline in growth over the past two years. This is attributed to the overall weak economy. Book store industry sales rose only 3.6% for 2002 whereas overall Pakistan retail sales grew by 4.3%. Management believes that the economic slump may be an advantage to the bookstore industry. As customers cut back on purchasing economical books, bookstores will look more attractive to customers who still wish to purchase books. Therefore, management believes this may be a good time to get into the industry and gain market share. Bookstores serve the entire purchasing population of its geographical area but focuses on the customer who desire to purchase books at a competitive price and, with regards to books, often do not see a long- term attachment to the product.

The main service we offer is selling of books and serving of coffee & juices inside outlet and our products will be snacks of different kind and a small place for using internet & Wi-Fi for those who bring their own laptop. We are offering books of all genres that include fiction books, non-fiction, short stories, poetry, essays, speeches, Adventure, comedy, drama, fantasy, books for young readers, Greek and roman, classics, history, horror, love and romance, mystery and crime, philosophy, science fact, science fiction, tragedy and many others. Coffee will be of different types that include Caffè Misto, Iced Coffee with Milk, Frappuccino, Hot chocolate Coffee, Black Coffee, Cappuccino, Cafe Macchiato, Double Shot etc… and juices will be Orange Juice, Strawberry Juice, Pineapple Juice, Banana Juice, Mixed Juice, and many other variety of coffee and juices. The benefit of CBS is that we offer all services under one roof with a pleasant environment. CBS also benefits its customers by opening its outlet right in the heart of Lahore City so they can purchase books and enjoy a cup of coffee while reading it at CBS.

Feasibility Analysis

Feasibility consists of two primary tests, concept testing and usability testing. The study looks at the entire structure, needs, and operations of our business. For CBS, the feasibility testing will consist of three basic factors the first one will be the entire structure of the firm in which we will include all the infrastructure of the firm that where it will be located

maturity but still there is a lot of potential in both industries. So the demand of
and which equipment we will require and how it’s going to work for the organization. The

and which equipment we will require and how it’s going to work for the organization.

The entire structure consists of management team, suppliers, and distributors. Further breaking down, these factors are also composed of equipment and other stuff to furnish the outlet. Need and consumer demand will be forecast on weekly basis. For casual specific category shoppers, the quires will often be taken before it carries out to the end user. Certain operations comprise of the sale and purchases of books from specific suppliers and the other raw material will be purchased in bulk. The working environment for the employees will be stated in the job description letter.

Product Strategy

Product strategy includes these major factors: product, customer pain, understanding customer mind. In this phase the very first step is to describe our product, the kind of products we will lunch in the society. Our aim is to deal with the requisite of consumer need relating to the books & coffee industry and for this it is really important to understand the mind setup of the consumers. We will introduce different variety of books which will be presented in allocated shelves and other than this we will also serve coffee and snacks which also include different juices. Product strategy will be our momentous for the company because the entire profit ratio will depend on it. Our product strategies will be divided on two factors the first one will be our short term product polices and the second one will be our long term product strategy. Since CBS is a new venture in society, we will keep an eye on the trends by implementing our short term product polices. Our short term polices will depict on integrated cost leadership strategy and this is how we will create difference in our brand name. As already discussed, we will get the competitive advantage once we get in the society then we will move our long term product strategies in which we will adopt different ways to serve our product & services. It also depends on the expansion of our business in which sector we want to develop it. In the start we mentioned that we will target three segments and develop a concept of coffee & Book Shop outlets in different areas.

Concept Testing

In the concept testing we do represent our product by creating the best reading environment and serve coffee and snacks to customers. In

Pakistani culture there is

no trend
no
trend

of

buying

books

in

a

clam

environment and shopkeepers don’t give time or right to read books in the bookshops. Our aim

environment and shopkeepers don’t give time or right to read books in the bookshops. Our aim is to change the concept and provide customers with a peaceful environment where they have freedom to explore books they like and read in the bookshop while they can enjoy a cup of coffee reading it. The third purpose of our concept testing is to check how much market share we can get hold of and in the end we will check which questions arises against our product. Customer feedback will be taken to know whether customers are interested in the product or not. The changes might be made on the basis of their feedback.

Usability Test

Usability is particular important in every business. Usability testing is called some time user test, beta test or filed trials depending on the circumstances involved. For CBS we have decided a small budget to make a little cozy environment in classrooms of different universities where they can read and have a cup of coffee sample at the same time. On the basis of verbal feedback we will make an evaluation of the usability tests.

Business Partners

CBS is not complete without the help of its business partners and suppliers. With the help of business partners and suppliers, we venture to give the best service to our customers. So to start with and the most important part is the books.

The suppliers of books for CBS will be Ilmi Book House, Khalid Book Depot, Khokhar Book Store, Javaid Book Store and Pearson

Education. The main supplier of coffee is Nescafé and for tea will be Lipton. The transactions, daily sales and VISA services will be accessible by Faysal Bank, Citibank & Allied Bank.

Logistic services for P&H will be provided by TCS and Leopards.

For internet and Wi-Fi, services will be taken from PTCL. Computers for internet use and for book record will be taken from Raffles and maintained by them.

Market Segmentation

The company anticipates

serving

the

needs

of

all

the potential

customers within a forty to fifty mile radius in which the approximate

population

is 300,000. The majority

of the residents

in

this

area are

Muslims (87.8%) Christians (7.2%) with occupations

classified as

environment and shopkeepers don’t give time or right to read books in the bookshops. Our aim
professional, homemaker, or retired. The majority of household incomes range from PKR 20,000 – PKR 100,000

professional, homemaker, or retired. The majority of household incomes range from PKR 20,000 – PKR 100,000 (20.3%). The median income in this area is PKR 28,926. The typical "head of household" age is 25 - 34 (22.4%) or age 34 - 44 (23.1%) with a median age of 44.4 years old and an average age of 32 years old.

CBS serve the entire purchasing population of its geographical area but focuses on customers who desire to purchase books at discount prices because they are seen either as near commodity items or, in the case of books, are not considered to be a long-term investment. Because of this relatively low value placed upon our merchandise by potential customers, CBS can still flourish in an upscale environment. This is especially true with people seeking to cut costs with the bad economy. Even though we service the entire book reading population in Lahore and the surrounding area, we can divide our customers based on purchasing habits.

Segments

Casual Shoppers: These are customers who go to the bookstore

with no set idea of what they want to purchase. They seek to spend a fair amount of time browsing the store and often are considered impulse buyers. Often they leave the store with small purchases or without buying anything. These customers are attracted to bookstores with low prices and large inventory. "Hard to Find" Shoppers: These are customers with very specific needs. They are looking for a difficult to obtain item, usually a book that is out of print. If we can satisfy this customer, then we are able to build significant customer loyalty. These clients are generally price insensitive and are also drawn to stores that have large inventory. Specific Category Shoppers: These customers are those types that generally buy books of one category, such as fiction or romance. These customers generally have a good idea of what they want to purchase and have the greatest buyback potential. These customers represent the highest volume purchaser, often leaving the store having spent PKR 500 – PKR 1,000.

Market Analysis

professional, homemaker, or retired. The majority of household incomes range from PKR 20,000 – PKR 100,000
Potential Customers Growth Year 1 Year 2 Year 3 CAGR Casual Shoppers 2% 156,000 179400 206310

Potential

 

Customers

Growth

Year 1

Year 2

Year 3

CAGR

Casual Shoppers

2%

156,000

179400

206310

2%

"Hard To Find" Shoppers

2%

99,000

113850

130927.5

2%

Specific Category Shoppers

2%

45,000

51750

59512.5

2%

Total

2.00%

300,000

345000

396750

2.00%

Pricing Strategy

Potential Customers Growth Year 1 Year 2 Year 3 CAGR Casual Shoppers 2% 156,000 179400 206310

CBS intend to use penetrating pricing strategy for all segments because price charged for products and services are set artificially low in order to gain market share. Once our objectives are achieved, the prices are increased. Another reason for using penetrating strategy is because the bookshop and coffee market is large as a separate. In order to bring customers to CBS we offer those low prices and good quality. The benefit in this is that we can achieve economies of scale easily. The last and most big reason for this is the elimination of competition in the market and threat of potential businesses.

Promotions and Advertising

Potential Customers Growth Year 1 Year 2 Year 3 CAGR Casual Shoppers 2% 156,000 179400 206310
We plans to advertise CBS on radio, in newspapers and magazines because we intend to attract

We plans to advertise CBS on radio, in newspapers and magazines because we intend to attract the people who love to read books and newspapers. The second thing we are going to do is to distribute fliers of CBS in the 15 mile radius of the shop. This way we can attract the near residents of the place to come and enjoy the environment at CBS. We also plan to advertise on radio so the message is not left from anyone. The ad on radio will be played for 1 month of opening. Afterwards only newspapers and magazines will be our mean of advertising along with fliers. We also intend to encourage customers to CBS by offering them a 15% discount on all books and 30% discount on coffee on the opening week of our outlet. Afterwards discounts will be regularly given on random genres at any time of month. Furthermore, discounts will be given on old books in order to encourage customers to buy it.

1. Operational Plan

Method of Service Delivery

CBS will deliver its customers a final product of books from different suppliers and publishers. They all are located in Urdu Bazaar, Lahore. We will obtain the books directly from publishers so costs are minimized. The books which are not available from the publishers will be purchased from variety of suppliers. All supplies will be purchased in bulk in order to reduce per unit cost. The suppliers and manufacturers will be contacted on a weekly basis for new stock of books. Orders will be made two days before the collection. Collection will be taken at the end of the week. Most suppliers are located in Urdu Bazaar Lahore, while other suppliers and publishers are located in Karachi. The books will be ordered around 50-100, depending on the demand and sales. For coffee, CBS will take coffee from Nescafé and brew it on shop using coffeemaker. The cups will be disposable and will be taken from Nescafé as well. The orders will be made on bulk. The office of Nestlé is located on 308, Upper Mall, Lahore. Coffee will be ordered around five large bottles a week. The juices will also be provided by Nestlé. The order to Nestlé will be made on weekly basis. Juices quantity will be 200-300 on quarter month basis. Snacks currently include donuts and they will be purchased from Gourmet bakery, Lahore. Donuts will be purchased on daily basis in order to keep them fresh. Gourmet bakery is located in C block, Model Town, Lahore. Around twenty donuts will be purchased daily and will be reduced or increased according to sales.

We plans to advertise CBS on radio, in newspapers and magazines because we intend to attract
Suppliers & Business Partners As discussed earlier in marketing section, we will have different business partners

Suppliers & Business Partners

As discussed earlier in marketing section, we will have different business partners and suppliers in order to keep the best and reliable service of CBS. The suppliers of books for CBS will be Ilmi Book House, Khalid Book Depot, Khokhar Book Store, Javaid Book Store and Pearson Education. The main partner of coffee is Nescafé and for tea will be Lipton. The transactions, daily sales and VISA services will be accessible by Faysal Bank, Citibank & Allied Bank. Logistic services for P&H will be provided by TCS and Leopards. For internet and Wi-Fi, services will be taken from PTCL. Computers for internet use and for book record will be taken from Raffles and maintained by them.

Quality Control

The quality of books will be maintained by cleaning them frequently. The book will be kept in non humid environment so they will be in good condition. All books will be displayed in their respective shelves so customers feel easy to find any book they like. The inventory will be checked and maintained by software, “Inflow Inventory”. Coffee quality will be maintained by ensuring every cup is clean and new. All cups will be disposable so customers can take it when going out. The coffee will be made fresh every time upon ordering by customer. The snacks quality is maintained by purchasing fresh donuts from gourmet bakery every day. The staff will be ordered to keep the place clean and all the employees will be responsible for any type of negligence in their respective areas. This way the store will be clean and the employees will be asked to use formal dressing to make them presentable to customers. The employees will be given time punch cards so they come on time to the outlet. Customer assistance is very important to us, so our employee’s first priority will be to keep an eye on a customer who needs help with books.

Suppliers & Business Partners As discussed earlier in marketing section, we will have different business partners

2. Financial Plan

2. Financial Plan The following is our financial projects over the next three years. Please note

The following is our financial projects over the next three years. Please note that we expect to be operating at a loss for the first couple of months before advertising begins to take effect and draw in customers.

Capital Requirements

In financial plan, it is very important for a business to make right judgment of funding and how much to save and check if the business is generating profit in the desired time period or not. For this sake, CBS has made different type of charts and projections to inform how we will be competing in the market and how much sale is generated over the next few years. First CBS would like to inform that he capital required to start business is 0.5 Million Rupees. These requirements include legal expenses, rent and setup costs. Further cash will be spent on advertising, inventory and equipment. After that the maintenance and cash in hand will be maintained to keep the balance positive. The total funds required are Rs. 500,000. All of this funding will be provided by the owner, Ali Arshad and Usman Ali and their partnership deed is made which is attached in the appendix. Their funding will be equal amount of 50% each and they will share the equal amount of profits. However, in case of CBS the profits will not be declared for anyone till the end of third year. The funds provided by Ali Arshad will be used to buy books and other material for store and maintaining the cash balance at store while the funds provided by Usman Ali will be used to buy furniture, print fliers and run advertisements in newspapers and radio. The remaining cash of both partners will be deposited in bank for future expense needs.

Financial Projections

Firstly the sale of books is forecasted for the next 12 months, it is being assumed that few months will have fewer sales while sales increase during holidays and in when new book arrives. These projections include some of most popular genres of bookshop like fictional, non- fictional, poetry, philosophy etc… Others include all remaining genres. The following stacked column chart shows the sales forecast results for the next 12 months of opening year.

2. Financial Plan The following is our financial projects over the next three years. Please note
Similarly, the three year forecast for books is made. It is expected that sales will increase

Similarly, the three year forecast for books is made. It is expected that sales will increase at average of 12.138% every year.

The details of monthly sales and yearly sales information is given in appendix. The remaining sales forecasts are made in ‘Income Statement’ and ‘Balance Sheet’.

Income Statement

Following is the income statement for the year 2011, 2012 and 2013. The sales and cost of goods sold are given in the following statement below. Note that the tax has been assumed of 40% taking both industries into consideration.

Income Statement

Sales Books Coffee Juices & Snacks

Total Sales

Less: Cost of Goods Sold

Opening Inventory Purchases (Closing Inventory)

Less: Total Cost of Goods

Sold

Gross Profit Operating Expenses

Salaries

Projected

Projected

Projected

31st

31st

31st

December,

December,

December,

2011

2012

2013

708,168

795,210

890,512

127,888

159,860

199,825

63,944

79,930

99,913

 

1,035,00

900,000

0

1,190,250

0

165,000

194,370

661,631

640,000

70,000

(165,000)

(194,370)

(228,967)

496,631

610,630

35,403

403,36

424,37

1,154,8

9

0

47

70,000

82,460

97,138

Similarly, the three year forecast for books is made. It is expected that sales will increase

Rent General & Selling Expenses Depreciation & Amortization

Total Operating expenses

Earnings Before Interest And Expense=EBIT

Less: Interest Expense Earnings Before Tax=EBT Tax (40%)

Profit After Tax

General & Selling Expenses Depreciation & Amortization Total Operating expenses Earnings Before Interest And Expense=EBIT

60,000

60,000

60,000

40,000

40,000

40,000

19,800

17,820

16,038

189,800

200,280

213,176

213,569

224,090

941,671

30,000

30,000

30,000

183,569

194,090

911,671

73,428

77,636

364,668

110,141

116,454

547,003

Cash Flow Projections

The following projections are given for the year 2011, 2012 and 2013. The NPV of the project is estimated to be 1,304,125.951.

Cash Flows

Sales

Books Coffee Juices & Snacks

+

+

Total Sales

Less: Cost of Goods Sold

Salaries Rent General & Selling Expenses

+

+

+

Depreciation & Amortization

Total Cost of Goods

Sold Earnings Before Interest And Expense=EBIT

EBIT(1-T) = NOPAT

Projected

Projected

Projected

31st

31

st

31st

December,

December,

December,

2011

2012

2013

708168

795210

890512

127888

159860

199825

63944

79930

99912.5

900000

1035000

1190249.5

496631

610360

35403

70000

82460

97137.88

60000

60000

60000

40000

40000

40000

19800

17820

16038

686431

200280

213175.88

213569

834720

977073.62

128141.4

500832

586244.17 2

General & Selling Expenses Depreciation & Amortization Total Operating expenses Earnings Before Interest And Expense=EBIT

Add Back: Depreciation & Amortization

Cash in Hand Trade Receivables Inventory Total Current Operating Assets Notes Payable Total Current Operating Liabilities Net Operating Working Capital

ΔNOWC

ΔGCE

Cash Flows

Add Back: Depreciation & Amortization Total Current Operating Assets Notes Payable Total Current Operating Liabilities Net

19800

17820

16038

30000

35340

41630.52

111941.4

189255

685199.1

165000

194370

228967.86

306941.4

418965

955797.48

0

0

0

0

0

0

306941.4

418965

955797.48

(276941.4

112023.6

536832.48

)

0

0

0

424882.

406628.

65449.6

8

4

92

Balance Sheet

Following Balance Sheet shows the projected balance for the year 2011, 2012 and 2013.

Balance Sheet

Projected

Projected

Projected

31st

31st

31st

December,

December,

December,

2011

2012

2013

Values in Pakistani Rupees (Rs.)

Liabilities & Equity

Current Liabilities

Notes Payable

Trade Payables Total Current Liabilities

Long-Term

Liabilities

Bank Loan (Long-Term)

100,

000

100,

100,

  • 000 000

100,

000

200,

000

100,

100,

  • 000 000

200,

  • 000 200,000

Add Back: Depreciation & Amortization Total Current Operating Assets Notes Payable Total Current Operating Liabilities Net
Total Liabilities Equity Owners Equity Retained Earnings Total Liabilities & Equity Assets Current Assets Cash in

Total Liabilities

Equity

Owners Equity

Retained Earnings

Total Liabilities & Equity

Assets

Current Assets

Cash in Hand

Cash at Bank

Trade receivables

Inventory

Total current Assets

Long-Term Assets

Gross Fixed Assets

Total Assets

300,

300,

300,

000

000

000

200,

200,

200,

000

000

000

110,

226,

773,

141

595

598

610

726

1,273

,141

,595

,598

30,

35,

41,

000

340

630

125,

147,

173,

000

250

460

111,

189,

685,

941

255

199

165,

194,

228,

000

370

967

431

566

1,129

,941

,215

,256

178,

160,

144,

200

380

342

610

726

1,273

,141

,595

,598

Payback and Exit Strategy

By the end of third year, CBS would recover all its investment and the equity investors i.e. Ali Arshad & Usman Ali can be paid back their investments along with profits. The business has a lot of future profit potential and the owners may wish to expand it further and diversify into other businesses as well. But as an investors their equity is fully returned and there is still cash left for more margins. The owners of CBS will exit this endeavor after they have created a flourishing business that could be sold for a substantial profit and/or as a franchise that could serve rural communities across the country. It is the owners' intention to run this business until they are ready to retire or have decided to sell the business and start another.

Total Liabilities Equity Owners Equity Retained Earnings Total Liabilities & Equity Assets Current Assets Cash in
In the event the proposed plan is not successful, the owners will implement necessary measures to

In the event the proposed plan is not successful, the owners will implement necessary measures to exit the business endeavor with minimal damage to the owners and investors. All equipment and merchandise will be sold to cover any outstanding debts. Any remaining debt will be paid by the owners in the form of monthly payments until all debts are paid in full.

The success of the business will be monitored monthly in the first year and quarterly in subsequent years. The owners are aware that it usually takes new businesses three years to start turning a profit and that the business could operate at a loss during that time. The owners will keep this in mind when evaluating the state of the business, and make adjustments when possible to keep the business running with a positive cash flow.

Acceptable loss has been determined; if the business exceeds this amount and is unable to compensate the owners, we will begin the process of closing the business and paying back debt.

In the event the proposed plan is not successful, the owners will implement necessary measures to

1. Critical Risk Factors

1. Critical Risk Factors We always believe that business is nothing without risks. It is always

We always believe that business is nothing without risks. It is always to consider risks and make alternate plans so at the time of need, we can make the adjustments. At CBS we try our best not to have any risks but at the occurrence of any incident or arising of any problem bay bring up the risk. In order to understand those risks, we will discuss them below.

Management Risks

We at CBS try our best to hire qualified and better staff to ensure quality and better service for customers. But if somehow there is a problem with any of the management team or any employee, we will look through it. The biggest risk will be of ineffective management. In this case we seek external services from other companies like human resources. If the management is underperforming, the staff training programs will be given to the management and employees. If somehow the management is destructive for business, they will be replaced by other trained employee’s or in worst case scenario the contracts will be given to hiring companies. And in case we don’t find an appropriate person that meet requirements of our specified job from companies, we would give advertisement in newspapers for the job vacancies. This way the message will be spread out to all the unemployed and those who are looking for jobs. If that is not going to work, then as a last resort we will lookout for the employees on different job hunting websites. This would be the last but good way to find a person who can meet the requirement of the job.

Marketing Risks

If the CBS marketing plan fails, we will try to locate the cause of the problem and fix it as soon as possible. For example if the company marketing plan is not working, we will try to conduct a thorough analysis on what’s going wrong. If there is a problem with marketing research, then a primary research will be conducted by CBS. If there is somehow a problem in one of the feasibility analysis, the business will reconsider on the different aspects on improving the business. The professional services of external company might be hired to achieve company’s objectives. The pricing strategy is a critical risk for any business. The pricing should be very carefully offered to customers, otherwise they move on to next available outlet where they get more

1. Critical Risk Factors We always believe that business is nothing without risks. It is always
benefits in fewer prices. If that happens, CBS will re-think its pricing strategy and change it

benefits in fewer prices. If that happens, CBS will re-think its pricing strategy and change it according to what market can accept. The threat of potential competitors is always a risk for new and even old businesses. If there is a threat to us from these new entrants, the company will revise its marketing strategies and give more promotional discounts to customers to gain the market share and through better marketing we will try to create customer loyalty programs where loyal customers will get more discounts than other customers. The slower market adoption is also a problem for a new business. If customer’s adoption rate is slow, CBS will try to engage itself into public services and create public relations with customers so they feel comfortable when coming to CBS. The segmentation is very important for our business. In case we don’t get the profits from all segments, the segments will be re-evaluated and the target market and segmentation will be increased.

Operating Risks

Operating risks are very significant for a business to provide customers the products and services on time and satisfy their needs. In case any of the operation goes wrong, the customer will not be delivered the final product and they will not be able to get the books or coffee from us. In any of the case, our business will lose its market worth and customer loyalty. So in order to keep smooth running we will have not just one but contacts with different suppliers so if the book is not available from one supplier, it will be ordered to other supplying party. Same is the case of coffee, although Nescafé is very dedicated at supplying on time, if however they have any issues with us, we will subcontract with Maxwell House. In case of tea, if Lipton is not able to provide us the required amount of tea or if they don’t meet our standards, we would switch to Tapal. If in case both of the requirements operational plans are failed, we will outsource the contracts to external parties to sell coffee to customers. For the quality control there is a very big risk to keep everything in good and healthy environment. If in any case the problem the quality is not up to the mark, the customers will never come to the store again. So if any of the quality is not up to the requirement of our store, we would inform and warn the suppliers of this. If even then the quality is not improved, the supplier would be changed and if other supplier is charging on higher price but providing better quality, it would be accepted because there is no negotiation on quality of the product. In case out quality control is not working good, necessary measures will be taken to improve quality control methods.

benefits in fewer prices. If that happens, CBS will re-think its pricing strategy and change it
Serious care should be taken for neatness of store, in case the staff is not cleaninghttp://thecbs.yolasite.com/ . If the content on the website is considered illegal, it will be removed and replaced with new contents. If there is any issue with the logo, it will be removed and updated to a new one on the website as well. " id="pdf-obj-26-2" src="pdf-obj-26-2.jpg">

Serious care should be taken for neatness of store, in case the staff is not cleaning the store, a sweeper will hired to clean the store from inside. In the last, if employees are not punctual, necessary notices will be issued to employees and if they are still not punctual, their small amount of salary will be deducted. This case they will either become punctual or leave job. In case they leave job, steps are discussed in management risks section.

Financial Risks

Financial risks are the most important part of a business plan. We have already discussed some exit strategies. If the business starts operating at the greater loss than expected, the owner will ask for more investors to buy-in and help for the smooth running of the business. If the business does not find an investor, the owners would put in their own investments into the business and if somehow the business still not comes out of losses, the company will be sold to a higher party at price they offer to the business. The business is expected to give its full return on investment at the end of 3 rd year. If the investment is not returned by the end of third year, the business will still be managed and will be kept running. If the owners wish to sell the business at the end of 3 rd year, proper measures will be considered and market value of the business will be considered before selling the business.

Intellectual Property Infringement

The company we try our best to do all the legal work and make our company work by laws. Somehow if the company laws are not according, we will revise and work on the laws as described by the government. The patents have already been told by our sources as unregistered. Somehow if someone has registered this logo or tagline as their trademark, then it will be changed to a new logo or trademark. The trademarks are very important for our business. In case the owners feel the need to change the logo or tagline, it will be changed upon agreement of both owners and will be switched to new logo or tagline. The website has already been registered as http://thecbs.yolasite.com/ . If the content on the website is considered illegal, it will be removed and replaced with new contents. If there is any issue with the logo, it will be removed and updated to a new one on the website as well.

Serious care should be taken for neatness of store, in case the staff is not cleaninghttp://thecbs.yolasite.com/ . If the content on the website is considered illegal, it will be removed and replaced with new contents. If there is any issue with the logo, it will be removed and updated to a new one on the website as well. " id="pdf-obj-26-20" src="pdf-obj-26-20.jpg">
2. Appendix A Résumés of Members USMAN ALI Objective To utilize Knowledge and skills for reputable
  • 2. Appendix A Résumés of Members

USMAN ALI

Objective
Objective

To utilize Knowledge and skills for reputable organization that provides opportunity for personal growth where I can offer my services and have a chance to work hard in the chose career.

 

ACADEMIC QULIFICATION

   
 

DEGREE

YEAR

BOARD/UNIVERSITY

 

MBA

Third Semester (Continue)

University of Lahore

 

B.Com

2009

Superior College Lahore

 

I.Com

2006

Punjab College of Commerce

 

Matric

2004

Grand Chartered School

 
 

EXPERIENCES

 

Worked in father business for 1 Year.

 

SKILLS

 

Computer & Ms Office Fluent in 3 Languages

Good in Research & Development

 

INTERST

 
 

Badminton

 

Hard Working

Making Relation With Good Peoples

PERSONAL INFORMATION

Father’s Name

Muhammad Ijaz

Cell:

0333-4541701

Date of Birth

06-01-1988

Marital status Religion Home Address

Unmarried Islam 120.E/1 Johar town Lahore ..

REFERENCE
REFERENCE
2. Appendix A Résumés of Members USMAN ALI Objective To utilize Knowledge and skills for reputable

Will be furnished on demand

Will be furnished on demand 42-N Model Town Extension, Lahore, 54700. Mobile: +92-321-4436929 Email: <a href=ali_plus@hotmail.com Objective “To obtain a position that will enable me to use my strong organizational skills, educational background and ability to work well with people.” ACADEMIC QULIFICATION DEGREE YEAR BOARD/UNIVERSITY MBA Third Semester (Continue) University of Lahore B.Com 2009 Leadership College Lahore I.Com 2007 Punjab College of Commerce Matric 2004 Pakistan Intl. School, Jeddah EXPERIENCES ✔ ✔ Worked as a promoter for 1 year in Mihmaaz Advertising & Promotions. Worked as a merchandiser for Afia cooking oil and Maxwell House. ✔ Worked as a scout for Saudi Environmental Society. ✔ Worked as an employee for a company to create their website. ✔ Worked as a store Manager for Bajsair Co. for watches and Jewelries. SKILLS ✔ Expert Computer & Ms Office. ✔ Fluent in 5 Languages. ✔ Graphic Designer. INTERST ➢ Badminton ➢ Hard Working ➢ Making Relation With Good People Father’s Name Muhammad Ijaz Date of Birth 06-01-1985 Marital status Unmarried Religion Islam REFERENCE References are available upon Request " id="pdf-obj-28-4" src="pdf-obj-28-4.jpg">
 

42-N Model Town Extension, Lahore, 54700.

 

Mobile: +92-321-4436929

Objective

“To obtain a position that will enable me to use my strong organizational skills, educational background and ability to work well with people.”

 

ACADEMIC QULIFICATION

   
 

DEGREE

YEAR

BOARD/UNIVERSITY

 

MBA

Third Semester (Continue)

University of Lahore

 

B.Com

2009

Leadership College Lahore

 

I.Com

2007

Punjab College of Commerce

 

Matric

2004

Pakistan Intl. School, Jeddah

 
 

EXPERIENCES

 

 

Worked as a promoter for 1 year in Mihmaaz Advertising & Promotions. Worked as a merchandiser for Afia cooking oil and Maxwell House.

Worked as a scout for Saudi Environmental Society.

Worked as an employee for a company to create their website.

Worked as a store Manager for Bajsair Co. for watches and Jewelries.

SKILLS

Expert Computer & Ms Office.

   

Fluent in 5 Languages.

Graphic Designer.

 

INTERST

 
 

Badminton

 

Hard Working

Making Relation With Good People

   
 

Father’s Name

Muhammad Ijaz

Date of Birth

06-01-1985

Marital status

Unmarried

Religion

Islam

REFERENCE
REFERENCE

References are available upon Request

Will be furnished on demand 42-N Model Town Extension, Lahore, 54700. Mobile: +92-321-4436929 Email: <a href=ali_plus@hotmail.com Objective “To obtain a position that will enable me to use my strong organizational skills, educational background and ability to work well with people.” ACADEMIC QULIFICATION DEGREE YEAR BOARD/UNIVERSITY MBA Third Semester (Continue) University of Lahore B.Com 2009 Leadership College Lahore I.Com 2007 Punjab College of Commerce Matric 2004 Pakistan Intl. School, Jeddah EXPERIENCES ✔ ✔ Worked as a promoter for 1 year in Mihmaaz Advertising & Promotions. Worked as a merchandiser for Afia cooking oil and Maxwell House. ✔ Worked as a scout for Saudi Environmental Society. ✔ Worked as an employee for a company to create their website. ✔ Worked as a store Manager for Bajsair Co. for watches and Jewelries. SKILLS ✔ Expert Computer & Ms Office. ✔ Fluent in 5 Languages. ✔ Graphic Designer. INTERST ➢ Badminton ➢ Hard Working ➢ Making Relation With Good People Father’s Name Muhammad Ijaz Date of Birth 06-01-1985 Marital status Unmarried Religion Islam REFERENCE References are available upon Request " id="pdf-obj-28-192" src="pdf-obj-28-192.jpg">

Osman Pirzada House # 264, Street 12 Block J2 Wapda Town, Lahore

0323-7986661

osmanjpirzada@hotmail.com

OBJECTIVE

Osman Pirzada House # 264, Street 12 Block J2 Wapda Town, Lahore 0323-7986661 osmanjpirzada@hotmail.com OBJECTIVE To

To apply knowledge, skills and attitude to achieve results in highly competitive telecommunications environment and to be well equipped with valuable experience that would help me in my personal and professional growth.

Customer Service Professional and Telemarketer

PROFILE

I have over 18 months experience in Customer services environment working as a

Customer Services Representative, Quality Assurance Agent and telemarketer in a call center industry. I am proficient in problem solving, planning and implementing proactive procedures and

systems to avoid problems in the first place. I posses Basic and intermediate computer skills, including MS Word, MS Excel, MS

Power Point and internet tools. I have managed to complete work tasks independently as well as being part of a team.

I am a team player and acknowledged as “Total Quality Customer Service Professional”

by my employers. I am able to train, motivate, and supervise customer services employees.

I am able to resolve any problem while considering the macro effects at the same time considering its micro effects.

ACHIEVEMENTS

I managed to retain customers of the given accounts and helped my organization in

attracting more accounts. I was assigned the role of backup supervisor whenever the shift supervisor was not on

floor. I completed a telemarketing project for Sky Telecom where I was assisted by another

colleague. I was declared Most Punctual CSR for the month of June, 2006.

I was promoted to the position of a Quality Assurance Agent at Ovex Technologies after working for 7 months as a CSR.

Osman Pirzada House # 264, Street 12 Block J2 Wapda Town, Lahore 0323-7986661 osmanjpirzada@hotmail.com OBJECTIVE To

EMPLOYMENT

CARAMBA DEPARTMENTAL STORE (USA)

Duty Manager

Accounts Manager

MULTIPLES PROFESSIONAL SERVICES (MPS)

Customer Service Representative

Telemarketer

OVEX TECHNOLOGIES

EMPLOYMENT CARAMBA DEPARTMENTAL STORE (USA)  Duty Manager  Accounts Manager MULTIPLES PROFESSIONAL SERVICES (MPS) 

Customer Service Representative (October 2006 – April 2007)

Quality Assurance Agent (May 2007-September 2007)

ACADEMIC ACHIEVEMENTS

Masters in Business Administration ( 2009-Cont)

Civil Superior Services 2009

Graduation (B.A) from Punjab University

Intermediate from Lahore Board

Matriculation from Lahore Board

High school Junior At Lee High School (U.S.A)

Call Center Training Course From Multiple Professional Services (MPS)

CAT (Certified Accounting Technician)

IELTS

Diploma in Microsoft Word and Excel (Basic and Intermediate)

INTERESTS

I love to watch and participate in sports like cricket, soccer and tennis.

I love composing and listening to music.

I like to watch movies in my spare time.

REFERENCE

References will be available on request.

EMPLOYMENT CARAMBA DEPARTMENTAL STORE (USA)  Duty Manager  Accounts Manager MULTIPLES PROFESSIONAL SERVICES (MPS) 
Sidrah Amin 42 E2 Joher Town, Lahore, Pakistan Tel: +92-321-0000000 “A confident, enthusiastic and pro-active individual,

Sidrah Amin 42 E2 Joher Town, Lahore, Pakistan Tel: +92-321-0000000

 

“A confident, enthusiastic and pro-active individual, with a proven record of achieving targets in difficult

environments in an organised and efficient manner. environments.”

A graduate with experience of international working

PROFESSIONAL QUALIFICATIONS

University of Lahore

(Sept 2009 - Current)

Masters in Business Administration with current CGPA of 3.78

University of The Punjab Becholers of commerce (Honors) with a CGPA of 3.26

Lahore College for Women

Matric with a second division

PROFESSIONAL SKILLS

Very good writer

Good at team coordination

Have basic knowledge of Ms office

WORK EXPERIENCE

(Jun 2006 - Jun 2009)

(Jun 2004 – Jun 2006)

New but very ambitious to show my skills to the companies.

REFERENCES REFERENCES AVAILABLE UPON REQUEST

Sidrah Amin 42 E2 Joher Town, Lahore, Pakistan Tel: +92-321-0000000 “A confident, enthusiastic and pro-active individual,
Sidra Shoukat Ali 36B Raiwand Road Lahore, Pakistan Tel: +92-321-0000000 “To obtain a position in your

Sidra Shoukat Ali 36B Raiwand Road Lahore, Pakistan Tel: +92-321-0000000

 

“To obtain a position in your Financial Planning group that utilizes the achievements, skills, strategic thinking, and leadership abilities, which enable me to consistently exceed earnings goals under less than ideal economic conditions.”

PROFESSIONAL QUALIFICATIONS

University of Lahore

(Sept 2009 - Current)

Masters in Business Administration with current CGPA of 3.85

Punjab College of Commerce Becholers of commerce with a first division

Punjab College of Commerce

Matric with a first division

PROFESSIONAL SKILLS

(Jun 2006 - Jun 2009)

(Jun 2004 – Jun 2006)

Very good writer

Good at team coordination

Have basic knowledge of Ms office

Have a very good knowledge of financing and forecasting statements

WORK EXPERIENCE

I am new but very motivated to show my skills to the companies.

REFERENCES REFERENCES AVAILABLE UPON REQUEST

Sidra Shoukat Ali 36B Raiwand Road Lahore, Pakistan Tel: +92-321-0000000 “To obtain a position in your

Appendix B

Website Image

Appendix B Website Image Yearly Sales Forecast: Sales Forecast Books Year 1 Year 2 Year 3
Appendix B Website Image Yearly Sales Forecast: Sales Forecast Books Year 1 Year 2 Year 3

Yearly Sales Forecast:

 

Sales Forecast

 

Books

Year 1

Year 2

Year 3

Fiction

Rs99,143.

Rs111,329

Rs124,671

52

.35

.62

Non-Fiction

Rs84,980.

Rs95,425.

Rs106,861

16

16

.38

Adventure

Rs49,571.

Rs55,664.

Rs62,335.

76

67

81

Poetry

Rs92,061.

Rs103,377

Rs115,766

84

.25

.50

Mystery &

Rs35,408.

Rs39,760.

Rs44,525.

Crime

40

48

58

Philosophy

Rs42,490.

Rs47,712.

Rs53,430.

08

58

69

Love &

Rs21,245.

Rs23,856.

Rs26,715.

Romance

04

29

35

Appendix B Website Image Yearly Sales Forecast: Sales Forecast Books Year 1 Year 2 Year 3
History Rs77,898. Rs87,473. Rs97,956. 48 06 27 Children's Rs28,326. Rs31,808. Rs35,620. Books 72 39 46 Business

History

Rs77,898.

Rs87,473.

Rs97,956.

48

06

27

Children's

Rs28,326.

Rs31,808.

Rs35,620.

Books

72

39

46

Business

Rs49,571.

Rs55,664.

Rs62,335.

Books

76

67

81

Other

Rs127,470

Rs143,137

Rs160,292

.24

.73

.08

Total

Rs708,16

Rs795,20

Rs890,51

8.00

9.64

1.54

Sales Forecast (Monthly)

Month

Month

Month

Month

Month

Month

Month

Month

Month

Month

Month

Mont

1

2

3

4

5

6

7

8

9

10

11

12

s5,65

Rs5,89

Rs6,31

Rs6,68

Rs7,22

Rs7,75

Rs8,00

Rs9,09

Rs9,58

Rs9,80

Rs11,2

Rs11,

0

6

1

7

0

1

7

8

0

1

52

90

s4,84

Rs5,05

Rs5,40

Rs5,73

Rs6,18

Rs6,64

Rs6,86

Rs7,79

Rs8,21

Rs8,40

Rs9,64

Rs10,

3

3

9

2

9

4

3

9

2

1

4

92

s2,82

Rs2,94

Rs3,15

Rs3,34

Rs3,61

Rs3,87

Rs4,00

Rs4,54

Rs4,79

Rs4,90

Rs5,62

Rs5,9

5

8

5

4

0

5

3

9

0

1

6

5

s5,24

Rs5,47

Rs5,86

Rs6,20

Rs6,70

Rs7,19

Rs7,43

Rs8,44

Rs8,89

Rs9,10

Rs10,4

Rs11,

7

5

0

9

4

7

5

9

6

1

48

41

s2,01

Rs2,10

Rs2,25

Rs2,38

Rs2,57

Rs2,76

Rs2,86

Rs3,24

Rs3,42

Rs3,50

Rs4,01

Rs4,2

8

6

4

8

9

8

0

9

2

0

9

7

s2,42

Rs2,52

Rs2,70

Rs2,86

Rs3,09

Rs3,32

Rs3,43

Rs3,89

Rs4,10

Rs4,20

Rs4,82

Rs5,0

2

7

5

6

4

2

1

9

6

1

2

6

s1,21

Rs1,26

Rs1,35

Rs1,43

Rs1,54

Rs1,66

Rs1,71

Rs1,95

Rs2,05

Rs2,10

Rs2,41

Rs2,5

1

3

2

3

7

1

6

0

3

0

1

8

s4,43

Rs4,63

Rs4,95

Rs5,25

Rs5,67

Rs6,09

Rs6,29

Rs7,14

Rs7,52

Rs7,70

Rs8,84

Rs9,3

9

2

8

4

3

0

1

9

7

1

1

2

s1,61

Rs1,68

Rs1,80

Rs1,91

Rs2,06

Rs2,21

Rs2,28

Rs2,60

Rs2,73

Rs2,80

Rs3,21

Rs3,3

4

4

3

1

3

5

8

0

7

0

5

7

s2,82

Rs2,94

Rs3,15

Rs3,34

Rs3,61

Rs3,87

Rs4,00

Rs4,54

Rs4,79

Rs4,90

Rs5,62

Rs5,9

5

8

5

4

0

5

3

9

0

1

6

5

s7,26

Rs7,58

Rs8,11

Rs8,59

Rs9,28

Rs9,96

Rs10,2

Rs11,6

Rs12,3

Rs12,6

Rs14,4

Rs15,

5

0

4

8

3

6

94

98

18

02

67

87

s40,3

Rs42,1

Rs45,0

Rs47,7

Rs51,5

Rs55,3

Rs57,1

Rs64,9

Rs68,4

Rs70,0

Rs80,3

Rs84,

59

12

76

65

73

64

90

89

31

09

70

30

History Rs77,898. Rs87,473. Rs97,956. 48 06 27 Children's Rs28,326. Rs31,808. Rs35,620. Books 72 39 46 Business

Logo (Complete)

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INVOI CE C Block, Model Town INVOICE # 2010 DATE: DECEMBER Lahore, 54700 20,2010 +92-321-4436929 Customer
INVOI CE
INVOI
CE

C Block, Model Town

INVOICE # 2010 DATE: DECEMBER

 

Lahore, 54700

 

20,2010

+92-321-4436929

 

Customer

 

name

Irfan Sadique

 

SALESPERSON

 

JOB

 

SHIPPING

SHIPPING TERMS

DELIVERY DATE

PAYMENT

 

DUE DATE

METHOD

 

TERMS

Osman Pirzada

Manager

UPS

Due on receipt

20/12/2010

by Credit Card

 

12/31/2009

 

QTY

 

ITEM #

 

DESCRIPTION

 

UNIT PRICE

DISCOUNT

LINE TOTAL

   

2143649221

         

1

 

9

Guinness Book of World Records 2012

Rs.268.00

Rs.268.00

 

TOTAL DISCOUNT

   
 

SUBTOTAL

Rs.268.00

INVOI CE C Block, Model Town INVOICE # 2010 DATE: DECEMBER Lahore, 54700 20,2010 +92-321-4436929 Customer

Appendix C

Inventory Software

Appendix C Inventory Software
Appendix C Inventory Software