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MODULE B 2011-12 PROFESSOR John Beck EMAIL email@example.com PHONE 480-559-9005
Jan 2 – Jan 7 Jan 30 – Feb 4 Feb 27 – Mar 3
The aim of the course is to provide students with a conceptual and practical understanding of the strategic and organizational challenges of corporate management. students should understand and be able to do the following: 1. why do and when should companies engage in crossborder strategic moves and the risks therein. The course takes the firm. and sensitivities that will help them manage effectively in an international business environment. and ensure that you have a firm grasp of the basic strategic tools that you’ll need in your careers. which operates across borders. Use strategic management tools effectively 4. And finally. parts of strategy (particularly in a globalizing world!). Define business strategies to create competitive advantages for organizations 2 . as its unit of analysis and the typical featured decision-maker is a senior manager within a multinational. The need for strategic knowledge is no longer limited to top managers. As an outcome of this course. companies expect their mid-level managers and senior business analysts/consultants to possess the ability to think strategically. the basic strategic cycle that can be found in all companies and industries. Strategic skills are the key for business analysis in all disciplines. students are expected to acquire the knowledge. Relate course concepts to current management practices and issues 2. skills. how multinational companies play the global chess game. we’ll spend some real time on how you communicate your strategy to others – one of the most important INTENDED LEARNING OUTCOMES Key (Assessed) Learning Outcomes: On completion of this course. Increasingly. Use critical thinking strategies to analyze case studies 3. DESCRIPTION OF CONTENT In this class we’ll look at: attention as the new currency of business.COURSE OBJECTIVES This course focuses on the challenges of developing and implementing strategies in companies and industries.
students are evaluated by the following means of assessment: Individual Assignments (35% total – the percentages below add up to this total) Individual Participation (20%) I expect you to be actively involved in the in-class experience. Quizzes (5%) Three online quizzes (multiple choice or true/false) on the readings and lectures will be 5% of your final grade. The first quiz will be open all day January 8th. I believe that much of the learning in strategy comes from testing your ideas against the collective wisdom of other students in the classroom.METHOD AND WEIGHTING OF ASSESSMENT In this course. 3 . The third will be open all day March 4th. And in another very rare set of cases. (This form will be made available by email well before the cut-off time. Any comment (but only the VERY best questions) during a session will earn points. In these quizzes you are responsible for all of the readings for the week and for the material covered in class up to the session before the quiz. If you have not received an email. as follows: 0 = no comments 1 = comment 2 = comment that was picked up on by your classmates or by me 5 = A VERY RARE GRADE – I give this if I think your comment was spectacular and moved the discussion in the classroom to a very new and different place than it would have naturally gone. By experimenting with your strategic visions for these companies. The quizzes will be open-book. Individual Postings/Ideation (10%) At least 24-hours before every session with a case study. you are not prepared for class. The second quiz will be open all day February 5th. you are inattentive in class. Chapters of the required book will be used as part of the first two quizzes. I may give negative participation points. Each individual will get a numerical score in each class. Your answers need to be your own – you may be asked to justify your responses in class. but timed. you fill out a Google Docs form with up to three sentences about your best creative “solution” to a problem in the case study. you are late to class. Examples of behavior warranting this grade: you are not present for class. you can hone your ability to communicate your ideas and assess their likely success in your professional life.
But be clear. Three hours before our section meets you will receive an email inviting you to a Google Docs spreadsheet or form. Two or three teams will be called on to offer a rebuttal to the presentations presented that day. I expect this to be your individual idea before you meet with the team to discuss the case. vote for ONE best idea from your classmates. tell me a good story. There will be two types of group assignments: In-class case presentations and rebuttals (25%) Each team will be assigned to present a case.use any medium to present it that you'd like. attention getting.) You may post more than one idea as long as each is a really good idea. (But. We all know that some teams are unequally balanced – some people just do more work than others. any weaknesses in your plan will probably be exposed and exploited by your classmates. three (3) hours before the class begins. You will also have to respond to the presentations of the other teams and adjust your strategies to develop the best recommendations possible. The Cameroon case exercise will be included in this grade. These will be in the context of a war game – an interactive exercise in which your team will take on a different role in each of the war game sessions. only present the results of the relevant tools. Group Assignments (65% total – the percentages below add up to this total) In your teams.please contact the Teaching Assistant. Use all of the tools of strategy that you've learned in this class. Please give the context for your idea: the problem to be solved and the strategic tool that helps explain why your idea will work. so please observe the team number associated with the idea. Each presenting team will submit their PowerPoint slides. but will function under a different set of rules to be described later. please.) And I want you to do all of this as concisely as possible -. Expect to spend no more than 10 minutes presenting your analysis and case recommendations. and convince me that your strategy is the RIGHT strategy! 4 . You will have the opportunity at the end of the term to grade the relative contribution of each team member on your team (I will take your assessments into account as I divide up the final credit for team assignment – any differential of more than 10% from the expected allocation will require a team meeting with me). you will be assigned the same grade for these assignments. Note that you may not vote for a team member’s idea. Expect to be interrupted during your presentation. As this is interactive. War Games (40%) You will have two major presentations in the last two weeks of this course.
It is not necessary to cover every aspect (or to prove your work in analyzing every single tool). there is no one “right answer” (but there are certainly wrong answers). Without concrete rationales. ➢ Manage the attention of your audience. ➢ Do not summarize assignment facts. In this regard. Do not attempt to address all issues of the case. multimedia. ➢ Ability to justify your arguments making full use of the information provided (or any information 5 . But make sure that the graphic elements are used to support important points in your argument. In most situations. you will find it difficult to convince others that you have the right strategy (and the ability to convince others is key for success in your career. If this is violated. The in-class presentation should be no more than 10 minutes (including interruptions!).Each team will submit their in-class presentation and a 2-page write up of their strategy six (6) hours before the start of class. ➢ Avoid using a laundry-list approach. you should think through the assignment in depth and as a group. General grading criteria are as follows: ➢ Ability to apply concepts learned in class and discussed in the course to address the assignment questions in a rigorous manner. DO NOT discuss with students in other groups or in other sections. it is much more challenging to understand them in-depth and to use them effectively. Know who your audience is – don’t dwell on background that the reader should already know. group assignments are a valuable tool to learn the complexity surrounding global strategy. You should use the information to lend support to your analysis and recommendations. Add new insights and data-supported recommendations. etc. and then develop a logically consistent argument. ➢ Ability to demonstrate clear and consistent logic. General guidelines for presentations: ➢ Use any medium you prefer – oral report. If you have questions working on the assignment. However. ➢ Identify and elaborate only the most important points. the project may not be accepted. Group Assignment Rationale: The purpose of these group projects is to demonstrate your ability to analyze and make smart recommendations. ➢ Good reports and presentations contain insightful and nicely presented graphics. you should contact me. it is of utmost importance that you use correct strategic frameworks and tools to help develop a critical perspective concerning the assignment as well as to rigorously analyze and solve the business challenge presented to you. PowerPoint. While some of the basic ideas behind the concepts and basic tools may seem fairly easy to understand. Any more than 10 minutes will result in a grade deduction.) Toward this end. You should focus on answering what you deem to be the most important questions in the case.
Where applicable. Work earning a ‘C’ may show a superficial response to the assignment.67 D+ = 1. or struggles to communicate ideas effectively and clearly.00 A. shows no evidence of having done the reading. complete. work must be polished. your instructor will set more specific evaluation criteria within this framework). outstanding writing or presentation abilities. beyond these base requirements. The work will show solid understanding of the assignment. well presented. good critical thinking. and well presented and structured.00 F = 0. essays or projects of different sorts. The work is poorly presented and organized and lacks coherence. The work must be polished. • An ‘A’ is difficult to earn and requires substantial achievement above the norm. More importantly.67 B+ = 3. A ‘B’ signifies good.33 B = 3. for all types of assessments —exams. omit important ideas or sources. A ‘D’ will be awarded to work that does not demonstrate understanding of the assignment or of course materials.33 C = 2. sources will be well used and documented.you can glean from any legitimate sources). ➢ Ability to express your ideas clearly and concisely and keep my attention. solid work.= 3.33 D = 1. have a weak structure. but falls short of minimum standards for the assignment.00 In descriptive terms. The • • • • 6 . on topic. each grade classification signifies the following. It will still show occasional insight and some understanding of the field or topic. or lack a central idea to guide the work. Even to be considered for an ‘A’. Where applicable.= 2. sophisticated analysis of materials. and submitted on time. an ‘A’ signifies a degree of mastery of the topic or field being discussed. sources will be used and documented with complete accuracy. More group assignment details will be provided online.00 C. So check in with the course page everyday! ASSESSMENT EXPECTATIONS Registrar’s scale of grade points: A = 4. (For each specific assignment. a sound grasp of the field or topic. at or above the norm. and the promise of originality. be unclear in places.67 C+ = 2. and a strong element of original thinking. complete. and is very poorly written. An ‘F’ indicates that a student’s work does not demonstrate understanding of course materials.00 B.= 1. shows little evidence that the student has done the reading or necessary research.
studying. Instructors have the authority to decide policies for their classroom regarding these and similar behaviors that may disrupt the learning environment. For guidance. In cases of blatant and intentional misrepresentation. Where applicable. with a medical letter authorizing special accommodations and specifying the types of accommodation required. At different times of any given term. etc. students must provide the Registry. ACADEMIC INTEGRITY Any work submitted by a student in this course for academic credit must be the student's own work.plagiarism. such as a student arriving late. If you present. before the start of the academic year. a student leaving in the middle of class. The most important thing is to use one citation and referencing format consistently and accurately throughout your paper. or extensively drawn upon. a student will receive a failing grade for the course and may face disciplinary action before the Academic Standards Committee. Weekly workload for each course The syllabus is based on a total time commitment of approximately 150 hours of work per 3-credit course. students should expect group work. the workload will naturally vary to some extent. In addition to the hours spent in class. a phone ringing. 7 . ACCOMMODATING SPECIAL NEEDS In order to receive disability-related academic accommodations. in extreme cases. you may make full use of ideas. Accommodations. as your own idea. any material copied. How to cite and write a bibliography: Your instructor will tell you which citation format she or he wants you to use (the most common are APA. Failure to cite your sources will result in a failing grade for that assignment. try this useful web resource: http://www.work is incomplete and/or incoherent. may result in dismissal from the School. Helpful Resources 1. planning for accommodations at the beginning of the academic year is necessary. reading. which.org/learning_center/citation. you’ll find links to all major styles and formats for citing and referencing. sources will be used and documented with no awareness at all of proper procedure. An interactive tutorial guide on how to avoid plagiarism and how to cite sources: http://library.acadiau. therefore. but you must make clear in a footnote whose work you are drawing on. All members of the class are expected to respect the learning environment and the instructor’s efforts to maintain it. combining in-class and out-of-class work.html – if you scroll down. and students are expected to make allowances for this variance in workload. writing and preparation to amount to the stated total by the end of the class. paraphrased. lacking any discernible plan or argument. arguments and information obtained from books etc. Plagiarized work will automatically receive an F grade. such as exam administration.ca/tutorials/plagiarism/ 2. are not provided retroactively. Of course. PARTICIPATION AND STUDENT RESPONSIBILITIES Maintaining the Learning Environment Certain behaviors disrupt class. The accommodations that are authorized in the letter should then be discussed and agreed upon with the Dean and the instructor of each course. MLA and Chicago). ATTENDANCE. you are plagiarizing—unless you give full citations for your sources. The Hult policy on plagiarism applies to all work done at the School. Please consult the Student Handbook for further details.
Harvard Business Review. Inc. (9-910-036) Davenport and Beck. “Getting the Attention You Need”.. “The Five Competitive Forces that Shape Strategy” (R0801E) Case and Reading: 8 . Kotter International Porter "What is Strategy" Harvard Business Review (96608-PDF-ENG) http://kotterinternational.SCHEDULE Topics. 2000 (R00505) Session 5-6: Porter’s Theories: Industry Analysis & Low Cost and Differentiation Why industry-level analysis matters Introduction to the Five Forces model Explore how Five Forces analysis can be used to understand how to develop better strategies Understand how to make good industry-based strategic decisions Chinese Fireworks (W11003) Porter.com/kotterprinciples/urgency Readings: Session 3-4: Renewal Cycle and Attention Understand where strategy fits into the whole business cycle Gain clarity on what exactly a strategy is (and isn’t) Explore the types of attention Understand clearly the phases of the Renewal Cycle Case and Readings: Google. and Readings by Session Session 1-2: What is Strategy? Why should strategy be approached with urgency? Understand why strategy is an important topic Gain clarity on what exactly a strategy is (and isn’t) Attention and Urgency Guest speaker: Adam Carstens. Learnings.
You may choose an existing Case and Reading: 9 . and McGrath. can you be TOO differentiated? What are the different stages of competition? Can you and your competitors all succeed in the same marketplace? Is competitor cooperation opposed to the public good? Case and Reading: Cola Wars Continue: Coke and Pepsi in 2010 (9-711-462) McMillan. Andre van Stel. readings. “Global Gamesmanship” (R0305D) Session 9-10: Blue Ocean Strategies Why a Blue Ocean differs from a Red Ocean? How does Value Innovation differ from more traditional strategic thinking? How will companies try to structure to avoid competition? Feedback on presentations to this point Reed Supermarkets: A new wave of competitors (4296) Kim and Mauborgne.January 8th: Quiz: Includes 1st week’s classes. “Strategy Shapes Structure” (R0909H) Andrew Burke. sustainable. and competitive strategy for your organization. Five Forces” (F1005D) Session 11-12: War Game – Round During this session. van Putten. you will present the most innovative. Roy Thurik “Blue Oceans vs. and Blue Ocean (Chapters 1-2) Session 7-8: Competitor Positioning and Strategies / Global Game Theory How do you position yourself so that you can succeed in the marketplace? Explore the number of ways that a company can be “different” What precursors determine a differentiation or a low cost strategy? How do you make a differentiation strategy work.
2. and skills necessary to make it possible. February 5th . Industry Note (BAB133-PDF-ENG) Schoemaker. Winter 1995. and Blue Oceans Quiz (Chapters 3-8) Session 13-14: Cameroon Exercise/ Global Strategy / Scenarios During this session your teams will play either Orange or MTN. You should take risks. The Competitive Advantage of Being African (BAB135-PDF) An Overview of Cameroon (BAB134-PDF-ENG) The Cellphone Industry from the Origins to Deregulation. But you must defend how YOUR institution would be able to do what you suggest – including the political will. financial resources. pg. but they should be calculated.org/ (All teams must send in their PowerPoint presentations by 6am on February 27th) 10 . A Global Telecommunications Company in Africa (BAB136-PDF-ENG) MTN Cameroon. readings. 1) Did your company make a good decision when entering Cameroon? 2) How can your company grow in Cameroon? 3) How should you deal with the current and future challenges? What scenarios for the country and the market would you consider? How would you structure your company to be prepared for these scenarios? 4) How would you respond to a third license? Is Celtel a threat? 5) What would you do next? Case and Readings: Orange Cameroon. 36.Quiz: Includes 2nd week’s classes. Each team will have 12 minutes to present their case including interruptions.bop-protocol. Consider the following questions and develop a coherent strategy for your operations in Cameroon. 25 http://www. Scenario Planning: A Tool for Strategic Thinking Sloan Management Review. Paul J H.organization OR create one.
Sessions 15-16: War Game – Round 2 • This will be explained in greater detail later in the term Session 16a – Thursday March 1st – evening Panel discussion on Strategy and Innovation – panelist to be announced Why is it so hard to innovate in an organization? How can you create the right environment for creativity in an organization? Can a highly regulated environment ever allow for innovation? Why does speed matter for a company’s profitability? Christensen et al. “Disruptive Innovation for Social Change” (R0612E) Doz and Kosonen.. and panel discussion 11 . “The Dynamics of Strategic Agility” California Management Review. readings. May 2008 (CMR398) Session 17-18: Wrap Up War Game debrief Other topics/tools that are still weak/unclear Eight Great Goods (possible reading and survey) Readings: March 4th – Quiz Includes 3rd week’s classes.
Beck is a Hult Professor. and prime ministers. DoCoMo. Got Game. Formerly. UCLA. he was Director of International Research at Accenture and a Senior Advisor at Monitor Group. and Dean of Globis Management School in Tokyo. the Lee Kuan Yew School of Public Policy in Singapore. presidents.D. During this course Roger will be taking care of many of the administrative tasks associated with running this course.com. The Financial Times. Dr. and the Ivey School in Canada. John earned his B. and a Senior Research Fellow at University of Southern California’s Annenberg Center for the Digital Future. Beck has advised CEOs. in East Asian Studies and Sociology summa cum laude from Harvard University. Your Teaching Assistant Roger Beck is an Executive Assistant at North Star Leadership Group. and was the first graduate of Harvard’s integrative Ph. and is a frequent guest on National Public Radio. The Economist. His books have been translated into eleven languages. Dr. CBS Evening News. 12 . John has also taught at universities like: Harvard. Beck has written six books and hundreds of articles: including: The Attention Economy. Previously he was an editor and Assistant to the Dean at Globis University. program in Organizational Behavior. IMD in Switzerland. Japan’s Business Renaissance.A. You can reach him at RogerBeck@aol. and The Kids are Alright. USC. Dr. He is quoted and cited in the Wall Street Journal. New York Times and other leading papers and magazines. Beck was a professor and Dean at Thunderbird Graduate School of International Management. President of North Star Leadership Group.Your Professor John C. He has appeared on CNN.
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