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Mrs. Rajni Sadiura Rinkle Jain 10+2 Roll No.Sec. School S.A.N. Jain Sr. Ludhiana
SUBMITTED BY: RINKLE JAIN
Many people help me to create this file and each of their contribution has been valuable. The timely completion of the file is mainly due to the interest and persuasion of Mrs. Rajni Sadiura who is not only a faculty but also a friend and guide. Her contribution will be remembered forever. I would like to thank many other individuals who have greatly contributed in completion of this file. No endeavour is a one man show. It is a combined effort of those who inspire and guide of those who participate and those who support when you stumble. I deeply indebted my parents, their belief and pride in me made me what I am. My deepest gratitude towards all my friends whom selfless love, care and ever available support help me sails smoothly through this testing period. These are and shall always be strength and the core of my instance. Without their help and co-operation the project would never have been feasible.
SUBMITTED BY: RINKLE JAIN
CONTENTS INTRODUCTION KEY PEOPLE HISTORY GOOGLEPLEX FINANCE & GROWTH AQUSITIONS PARTNERSHIPS PRODUCTS AND SERVICES CORPORATE AFFAIRS SUBMITTED BY: RINKLE JAIN Page 3 .
California. implying a value for the entire corporation of $23 billion. 2009. online mapping. The company is running thousands of servers worldwide.WORK CULTURE CONCLUSION INTRODUCTION Google Inc. which process millions of search requests each day and about 1 petabyte of usergenerated data every hour. Google has continued SUBMITTED BY: RINKLE JAIN Page 4 . raising $1.786 full-time employees.67 billion. The Google headquarters. and video sharing services as well as selling advertising-free versions of the same technologies. 2004. earning revenue from advertising related to its Internet search. the company has 19. Google was founded by Larry Page and Sergey Brin while they were students at Stanford University and the company was first incorporated as a privately held company on September 4. As of March 31. the Googleplex. The initial public offering took place on August 19. e-mail. is an American public corporation. social networking. 1998. is located in Mountain View. office productivity. Google has also developed an open source web browser and a mobile operating system.
acquisitions. is "Don't be evil".its growth through a series of new product developments. and partnerships. philanthropy and positive employee relations have been important tenets during the growth of Google. Alexa ranks Google as the most visited website on the Internet. and as the most powerful brand in the world. coined by former employee and Gmail's first engineer Paul Buchheit.Criticism of Google includes concerns regarding the privacy of personal information. Environmentalism. KEY PEOPLE ERIC E. BRIN (TECHNOLOGY PRESIDENT) SUBMITTED BY: RINKLE JAIN Page 5 . and censorship. The company has been identified multiple times as Fortune Magazine's #1 Best Place to Work. Google's mission is "to organize the world's information and make it universally accessible and useful". The unofficial company slogan. copyright. SCHMIDT (CHAIRMAN & CEO) SERGEY M.
which ranked results according to the number of times the search term appeared on a page. Both Brin and Page had been against using advertising pop-ups in a search engine. or an "advertising funded search engines" model. and they wrote a research SUBMITTED BY: RINKLE JAIN Page 6 . They hypothesized that a search engine that analyzed the relationships between websites would produce better ranking of results than existing techniques. as a research project by Larry Page.LAWRENCE E. when they were both PhD students at Stanford University in California. Their search engine was originally nicknamed "BackRub" because the system checked back links to estimate the importance of a site.A small search engine called Rankdex was already exploring a similar strategy. PAGE (PRODUCTS PRESIDENT) HISTORY eGoogle began in January 1996. who was soon joined by Sergey Brin.
However. is referred to as "the Googleplex" in a play of words. California. and the complex has since come to be known as the Googleplex (a play on the word googolplex). home to several other noted Silicon Valley technology start-ups. The Google search engine attracted a loyal following among a growing number of Internet users. After quickly outgrowing two other sites. the company leased a complex of buildings in Mountain View. In March 1999. the company moved into offices in Palo Alto. California at 1600 Amphitheatre Parkway from Silicon Graphics (SGI) in 2003.The company has remained at this location ever since. Google bought the property from SGI for $319 million. who liked its simple design and useful results. WELCOME TO ‘GOOGLE’ The Googleplex Google's headquarters in Mountain View. The patent was officially assigned to Stanford University and lists Lawrence Page as the inventor. In 2006.paper in 1998 on the topic while still students. they soon changed their minds and early on allowed simple text ads. SUBMITTED BY: RINKLE JAIN Page 7 . A patent describing part of the Google ranking mechanism (PageRank) was granted on 4 September 2001.
etc). in Manhattan. or a one followed by a googol of zeros. and ping pong. multiplex. at 111 Eighth Ave.000 square feet (28. which has been responsible for more than 100 engineering projects. In 2003. Google Spreadsheets. In 2006. assorted video games. In addition to the rec room. a massage room. and a projection of search queries on the wall. Google moved into 311. foosball. The hallways are full of exercise balls and bicycles. Each employee has access to the corporate recreation center. locker rooms. The office was specially designed and built for Google and houses its largest advertising sales team. lava lamps. washers and dryers. Recreational amenities are scattered throughout the campus and include a workout room with weights and rowing machines. there are snack rooms stocked with various foods and drinks. a pool table. including Google Maps. old server clusters. and the HQ being a complex of buildings (cf. cineplex. which has been instrumental in securing large partnerships. and others. It is estimated that the building costs Google $10 million per year to rent and is similar in SUBMITTED BY: RINKLE JAIN Page 8 . they added an engineering staff in New York City.900 m2) of office space in New York City. The lobby is decorated with a piano.a googolplex being 1010100. most recently deals with MySpace and AOL. a baby grand piano.
Google also established a new headquarters for its AdWords division in Ann Arbor. stated that her analysis showed that 50% of the new product launches originated from the 20% time. as well as a video game area. By late 2006. Google is taking steps to ensure that their operations are environmentally sound. corporate campus and one of the largest on any corporate site in the world. enough to satisfy approximately 30% of the campus' energy needs.6 megawatts of electricity.S. In November 2006. and ping-pong tables. . air hockey. Marissa Mayer. In October 2006. such as Gmail. and were accused of employing their "Don't be evil" motto as well as their very public energy saving campaigns as means of trying to cover up or make up for the massive amounts of energy their servers actually require. Some of Google's newer services. the company announced plans to install thousands ofsolar panels to provide up to 1. Google's Vice President of Search Products and User Experience. and Ad Sense originated from these independent endeavours. Michigan. The system will be the largest solar power system constructed on a U. Google News. Google has faced accusations in Harper's Magazine of being extremely excessive with their energy usage. all Google engineers are encouraged to spend 20% of their work time (one day per week) on projects that interest them. Innovation Time Off As a motivation technique (usually called Innovation Time Off). In a talk at Stanford University. SUBMITTED BY: RINKLE JAIN Page 9 .design and functionality to its Mountain View headquarters. Google opened offices on Carnegie Mellon's campus in Pittsburgh. including foosball. Orkut.
Having found its way increasingly into everyday language." SUBMITTED BY: RINKLE JAIN Page 10 . meaning "to use the Google search engine to obtain information on the Internet.WHY ‘GOOGLE’? The name "Google" originated from a misspelling of the word "googol". which refers to 10100. the verb "google" was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary in 2006. the number represented by a 1 followed by one hundred zeros.
31.4 7. 613 771 775 933 006 391 775 2.9 2. 40.358.039.731.775.725.158. using ending AR) Property and Equipment.4 21 92 71 05 12 41 71 48 44 49 42 45 43 44 4. Balance Sheet & Cash Flow Statement (In thousands.9 4.543.5 1.437 186.4 4.249. Net Total Assets 2008 2009 Q1 Q2 Q3 Q4 14.4 809.642.8 9.2 5. except DSO) Full Year 2009 (unaudited) 2007 Cash.6 5.844.4 2. 24. 1999 a round of funding of $25 million was announced. 19. 37. 35.496.344.1 3.6 61 43 10 05 00 91 10 25.233.402. 33.1 5.755 139.335.000 contribution from Andy Bechtolsheim.005.5 2.1 2.994.3 3. 21.852.FINANCING The first funding for Google as a company was secured in August 1998.513.917. Cash Equivalents & Marketable Securities Accounts Receivable DSO (in days.888 262.845.844. 24.609.339 221. co-founder of Sun Microsystems.701. 15. given to a corporation which did not yet exist.422.214.171.124.1 2. On June 7.767.8 2.8 4.5 10 57 98 12 72 83 31 2.1 2.484.316.162.702.357 40 61 Cash Flow from Operations Capital Expenditures SUBMITTED BY: RINKLE JAIN Page 11 .784. with the major investors being rival venture capital firms Kleiner Perkins Caufield & Byers and Sequoia Capital. 17. in the form of a $100.9 2.122. 806 575 778 029 760 845 778 5. 40.807.496.
GROWTH While the primary business interest is in the web content arena. Google announced the purchase of a radio advertising company "dMarc".The stock performance of Google after its first IPO launch has gone well. On 17 January 2006. SUBMITTED BY: RINKLE JAIN Page 12 . Google has begun experimenting with other markets. with shares hitting $700 for the first time on 31 October 2007. due to strong sales and earnings in the advertising market. which provides an automated system that allows companies to advertise on the radio. such as radio and print publications. This will allow Google to combine two niche advertising media—the Internet and radio—with Google's ability to laser-focus on the tastes of consumers. They have been filling unsold space in the newspaper that would have normally been used for inhouse advertisements. as well as the release of new features such as the desktop search function and its iGoogle personalized home page.
to Google. Google agreed to buy the company for $3. Google acquired a company called Keyhole. which developed a product called Earth Viewer. renamed in 2005 to Google Earth. On 2 July 2007. Google announced that it had also acquired JotSpot.1 billion. The last update regarding the future of Measure Map was made on 6 April 2006 and outlined many of the known issues of the service. a weblog statistics application. on 31 October 2006. On 13 April 2007. mainly focusing on small start-ups. Registration to the service has since been temporarily disabled. In February 2006. Google reached an agreement to acquire DoubleClick. a developer of wiki technology for collaborative Web sites.AQUISITIONS Since 2001. Inc. In 2004. Google bought the online video site YouTube for $1. Google has acquired several companies. In late 2006. Google announced that it had signed a definitive agreement to acquire enterprise messaging security and compliance company Postini. Google agreed to buy the company for $50 million. Shortly after..65 billion in stock. software company Adaptive Path sold Measure Map. SUBMITTED BY: RINKLE JAIN Page 13 . On 9 July 2007. Google purchased GrandCentral.
Zingku. right from their mobile devices. Google and Fox Interactive Media of News Corp. in conjunction with several other companies. the company became a major financial investor of the new . The company entered into a partnership with AOL of Time Warner." In 2006.Nokia. and ultimately the information they want and need. to "provide people worldwide with direct access to Google applications. a service for its publishing partners which provides the ability to monetize their mobile websites through the targeted placement of mobile text ads. MySpace. and the entrepreneurial space industry. nanotechnology. and acquired the mobile social networking site. to enhance each other's video search services. Google also entered into a partnership with Sun Microsystems in October to help share and distribute each other's technologies.mobi top-level domain for mobile devices. SUBMITTED BY: RINKLE JAIN Page 14 .000 m2) of offices and work on research projects involving large-scale data management. Google announced a partnership with NASA Ames Research Center to build up 1. Google entered into partnerships with other companies and government agencies to improve production and services.000.mobi. including Microsoft. The same year. entered into a $900 million agreement to provide search and advertising on the popular social networking site. In September 2007.PARTNERSHIPS In 2005. "Adsense for Mobile".000 square feet (93. distributed computing. and Ericsson among others. Google launched.
The satellite was launched from Vandenberg Air Force Base on 6 September 2008. Google Search & it’s features . Blogger .Google has developed a partnership with GeoEye to launch a satellite providing Google with high-resolution (0.41 m monochrome. advertising networks and solutions for businesses. 2. including Web applications.65 m color) imagery for Google Earth.Google search is the most popular search engine on the Web. SUBMITTED BY: RINKLE JAIN Page 15 . 1. PRODUCTS AND SERVICES Google has created services and tools for the general public and business environment alike.A free blog publishing tool for easily sharing your thoughts with the world. 1.
Apps .Google Alerts are email updates of the latest relevant Google results (web. 8. 5. 10. Google Analytics (Urchin) .) based on your choice of query or topic.Advertise online and pay only when people click on your ad. Google Alerts . Base . Google AdSense – Place contextual Google ads on your site – and earn money. Google SUBMITTED BY: RINKLE JAIN Page 16 . Book Search – Search and preview millions of books from libraries and publishers worldwide. doctor’s appointments – all in one place. reunions. Google 13. Google Affiliate Network (DoubleClick) . 6. Google 11.Software-as-a-service for business email.Google Bookmarks is an online service that lets you save your favorite sites and attach labels and comments. Google 12. Calendar . information sharing and security.Google Analytics makes it easy to improve your results online. etc.3. Bookmarks . Blog Search . Google AdWords . 4.Blog Search is Google search technology focused on blogs.Google Base is a place where you can easily submit all types of online and offline content. news. Google 14. Google 15.Keep track of all your life’s important events – birthdays. 7.Fullservice online marketing company specializing in pay-for-performance media. little league games. FeedBurner – Allows bloggers and podcasters to manage their RSS feeds.
Chrome . Finance . which allow you share and collaborate online. 17.Code is for external developers interested in Google related development. Google 23. the Contact Manager gives you easy access to the people you want to reach. Google 26.Offers a broad range of information about stocks. Google SUBMITTED BY: RINKLE JAIN Page 17 .A browser that combines a minimal design with sophisticated technology to make the web faster. Google 18. Documents – Free web-based word processor and spreadsheet.Offers maps and satellite images for complex or pinpointed regional searches. Google Checkout .The web organized by topic into categories. Code . Google 21. mutual funds. Contacts – Similar to an online address book.16. Google 24. Earth & Google Mars . and easier.Buy from stores across the web and track all your orders and shipping in one place. Dictionary . Custom Search Engine & Google Subscribed Links – With Google Custom Search Engine and Subscribed Links. Google Desktop . Google 25. you can create a search engine tailored to your needs and lets you create custom search results that users can add to their Google search pages. Google 20.Free online dictionary. Google 19. Directory . and companies. 22. safer.Search your computer as easily as you search the web with Google.
a map. Maps & Google Map Maker . and publish credible web content. Latitude . Google 33. built on the idea that email can be more intuitive. Google 34. Google Search Images allows you to search for images using pictures rather than words. In Quotes – Allows you to find quotes from stories linked to from Google News. and useful. Google 37.Knol makes it free and easy to create. Health . Google 29. Mobile . 36. Google 32.The most comprehensive image search on the web. efficient.Gmail is a new kind of webmail.27. collaborate on. Google Mail (Gmail) .Find local businesses. With Map Maker you can edit the map in more than a hundred countries and watch your edits go into Google Maps. Image Search & Similar Images . Google SUBMITTED BY: RINKLE JAIN Page 18 .A Firefox and Internet Explorer extension that allows to navigate on compatible websites offline and synchronize when going back online. Groups . Google Friend Connect – Instantly awakens and strengthens the community that visits your site by enriching it with social features.Where groups of people have discussions about common interests.See where your friends are on 28. Gears . view maps and get driving directions.Puts you in charge of your health information. Knol . Google 31. Google 35. Google 30.Upgrade your phone with free Google products.
Google 43. clip. Translate – Free online language translation service instantly translates text and web pages.S. Talk . Google 40.Google Sites is a free and easy way to create and share web pages. Google offers keyword suggestions in real time. Google 41.Google Sky includes a number of different ways to explore the universe. Google Sky . Google 45.. Google 48. SketchUp . Google 47. abstracts and articles. Google 44. Google 49. books. Google News. Patents .Web based feed reader to keep up with blogs and news. Reader . Suggest . modify and share 3D 39.38. Scholar . patent corpus and find patents that interest you. News Archive Search & Google News Timeline .Chat with family and friends over the Internet for free.Aggregated headlines and a search engine of many of the world’s news sources. SUBMITTED BY: RINKLE JAIN Page 19 . and organize information from across the web in a single online location that’s accessible from any computer.With Google Notebook. News Timeline is a web application that organizes information chronologically.Provides a search of scholarly literature across many disciplines and sources. Google 42. you can browse. Notebook (SearchWiki) . Google 46.As you type your search.Create. Sites . News archive search provides an easy way to search and explore historical archives.Search the full text of the U. Sets . including theses.Automatically create sets of items from a few examples. models.
.50.Create your own microblog and connect with your friends. some system administrators earn no more than $35.Provides you with detailed reports about your pages’ visibility on Google. of which its playful variations on its own corporate logo are an indicator. family.Search and watch millions of videos indexed from all over the web. Google 52.000 per year – considered to be quite low for the Bay Area job SUBMITTED BY: RINKLE JAIN Page 20 . and share your photos. Google 51." "you can be serious without a suit. Google's corporate philosophy embodies such casual principles as "you can make money without doing evil." Google has been criticized for having salaries below industry standards. 53.Share your videos with friends. For example. Wave – Google Wave is a new online communication and collaboration tool. Webmaster Tools . edit.Google Web Accelerator works with your browser to help web pages show up in a snap. . .Social networking site designed to make your social life more active and stimulating. YouTube .Helps you organize. Jaiku 56. CORPORATE AFFAIRS & CULTURE Google is known for its informal corporate culture. Fortune Magazine placed Google at the top of its list of the hundred best places to work. Google 54. and the world.Your personalized Google home page. . Orkut 57. Google Video ." and "work should be challenging and the challenge should be fun. Picasa 58. Web Accelerator . iGoogle 55. In 2007 and 2008.
S. "their primary compensation continues to come from returns on their ownership stakes in Google. primarily because. on July 1. it was reported that founders Sergey Brin and Larry Page. and Yahoo! 90 days. their personal wealth is tied directly to sustained stock price appreciation and performance. Google. two senior Google leaders announced their desire to pursue other opportunities.market. former chief financial officer of YouTube. requested that their base salary be cut to $1. and Page and Brin each earned a salary of $150.000 per year. U. Google has seen the departure of several top executives. Google's persistent cookie and other information collection practices have led to concerns over user privacy. a Google unit. a highranking engineer. joined Facebook along with Benjamin Ling. However.000. left to become CMO of Netshops Inc. Schmidt was making $250. In March 2008. Gideon Yu. Google's stock performance following its IPO has enabled many early employees to be competitively compensated by participation in the corporation's remarkable equity growth. ex-VP of global online sales and operations began her position as COO of Facebook while Ash ElDifrawi. Subsequent offers by the company to increase their salaries have been turned down. AOL (Time Warner) "retain[s] search requests for 13 months". who left in October 2007. like the Microsoft search engine. former head of brand advertising. As of 11 December 2007. District Court Judge Louis Stanton. As significant stockholders. After the company's IPO in August 2004. In 2007 and through early 2008. Sheryl Sandburg. which provides direct alignment with stockholder interests." Prior to 2004. and CEO Eric Schmidt. stores "personal information for 18 months" and by comparison. 2008 ordered Google to give YouTube user data / log SUBMITTED BY: RINKLE JAIN Page 21 .
on July 14. Google and Viacom. The parties therefore will further meet on the matter lest the data be made available to the court. v/s OTHERS Google is by no means the end all be all of search engines. Google agreed it will make user information and Internet protocol addresses from its YouTube subsidiary anonymous before handing over the data to Viacom. agreed in compromise to protect YouTube users' personal data in the $1 billion copyright lawsuit. The deal however did not extend the anonymity to employees. CONCLUSION SUBMITTED BY: RINKLE JAIN Page 22 . The privacy deal also applied to other litigants including the FA Premier League. it just happens to be one of the most powerful at the moment. 2008. however. and maybe sometime in the near future will even knock Google from being number one.to Viacom to support its case in a billiondollar copyright lawsuit against Google. Other search engines are catching up to Google. the Rodgers & Hammerstein Organisation and the Scottish Premier League. since Viacom would prove that Google staff are aware of uploading of illegal material to the site.
it offers Google AdWords. Additionally. it offers Google Toolbar. a technology company. and maps and satellite imagery. Picasa. Google Scholar etc.Google Inc. and Google Sketchup Further. orkut. and Google Desktop for users. Google Image Search. Google Reader. Google Maps. Its products and services for users include Google. The companys products for users also comprise Google Docs. Google Book Search. maintains index of Websites and other online content for users. the Google index. as well as intranet solutions via an enterprise search appliance. which provides Google Web Search. The company provides targeted advertising and Internet search solutions. Google Pack. and YouTube. In addition.. an auction-based advertising program. the company provides Google Mobile product line for users to search and view the mobile Web. Google Calendar. advertisers. Google Chrome. and other content providers. Google Sites. Blogger. The company also offers Google Enterprise product line comprising Google Apps that provides hosted communication and collaboration tools for SUBMITTED BY: RINKLE JAIN Page 23 .com for search and personalization. and Google Labs. Its automated search technology helps users to obtain instant access to relevant information from its online index. a testbed for engineers and Google users. Google network members. Gmail. and Google GEO product line comprising Google Earth. Google Groups.
and nonprofit organizations. and Google Mini and Google Search Appliance products for small and medium sized businesses. SUBMITTED BY: RINKLE JAIN Page 24 . schools.businesses.
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