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Current Vision & Mission Statments
“Distinctive leadership in Quality, Human Resource, Research & Development, Corporate Social Responsibility”
“To be premier source of Knowledge and leadership for the Achievement of Economically, Environmentally and Socially sustainable Development”
Philosophy 7.) Ltd. through Hygienic. and Profitability 6. . Markets 4. Customers 2. Products & Services 3. Technology 5. Revised Vision & Mission Statements Vision: Creating a substantial prominence in the lives of people across the world by providing Premium Quality Products and to achieve Distinctive Leadership in Quality. Mission: To manufacture High Quality Products (7) for our Global Customers (1. Human Resource. Concern for Public Image 9. and Corporate Social Responsibility. Self-Concept 8. Growth. Environment-Friendly Processes & Practices maintained under International Standards (4). Concern for Employees Qarshi Industries (Pvt. while achieving sustainable worldwide Leadership (5) in Natural Health Care.3).Mission Statement Components: 1. Concern for Survival. Red Syrups & Farm products category (2).
Shumail Sarwar Date: 27th September. we have strong commitment to community (8) with responsibility of maintaining a culture. Submitted to: Mr.In addition. 2011 Submitted by: Tauqeer Hassan (Group Leader) Umair Wasim M.9) Applied Marketing Strategy Assignment #1 “Vision & Mission Statement” Qarshi Industries (Pvt. where Employees are nurtured in Highly Motivated and Conducive work environment (6.) Ltd. Hamad Munawar Adeel Nabi .
Ashraf Khan PEST ANALYSIS Political Factors • Monopoly Legislation According to the Competition Commission of Pakistan. Qarshi Industries also has a state-of-the-art Quality Assurance Lab which monitors the entire integration process.pk/ http://www. Briefly. it has to abide by all the laws of the Competition Ordinance 2007. The certificates are as follows2.com 2 .Qarshi. 2007 (CO ‘07) objective is to enhance economic efficiency and to protect consumers from anti-competitive behavior1. • Environmental Protection Laws Following the environmental protection laws of Environmental Protection Act 1997. as Qarshi Industries having monopoly in the Johar Joshanda and Herbal Medicine industry. chemical and physical contamination along the food supply chain.mca. Competition Ordinance. Qarshi Industries also acquires all necessary National/International certifications required to operate in the industry and to ensure best quality products. competition restricting agreements and deceptive market practices. So.gov. 1 http://www. the law prohibits situations which tend to lessen competition such as actions constituting an abuse of market dominance. Qarshi gives a lot of importance to the proper waste management from all of its processing units and operations. *HACCP (Hazard Analysis & Critical Control Points) —pronounced ‘hassap’— Is an international food-safety system for preventing microbiological.
com/.*ISO 9001 *ISO 14001 *ISO 17025 (Norway & PNAC) *Organic Certification • Taxation Policy 3 Taxation in Pakistan Corporate Tax Rates Public Companies Private Ltd. the export of the Food & Beverages and Pharmaceutical products is allowed with a lot many benefits and support being provided by Government of Pakistan on export of this category of products.. fair balance of bargaining power.pdf . 3 www. • Employment Laws: The Employment laws of the Labor Policy 2010.. aims on the creation of relationship of trust and cooperation between employer and employee under the least intervention of the state. And it also focuses a lot on dignity of labor. occupational health and safety etc./2011/dtt_tax_highlight_2011_Pakistan. human resource development. of Government of Pakistan. Companies Banking Companies (Assessment Year 2011) 35% 35% 35% • Foreign Trade Regulations: In accordance to the Trade Policy 2009-12 of Government of Pakistan. Qarshi Industries follow all the laws relating to the welfare of its labor and also focuses on laws relating wages.deloitte. work environment etc. At present Qarshi Industries is mainly focusing on exporting its products to Middle East.
Economic Factors • Business Cycle The unprecedented exogenous shocks that have ranged from financial markets turmoil to climbing global commodity prices. Stability Pakistan has withstood series of endogenous events. interest rates and inflation are closely related.• Govt. and other factors are of unprecedented exogenous shocks that have ranged from financial markets turmoil to climbing global commodity prices. In one way or another these factors had affected negatively the food & beverages industry in Pakistan. And the current inflation rate in Pakistan is around 14%. which is affecting the Qarshi Industries overall sales and profits. In one way or other these factors had affected negatively the food industry in Pakistan. which has also affected the overall profits of Qarshi Industries. which has also affected the overall profits of Qarshi Industries. • Unemployment . As money supply increases it results in higher inflation and central bank use interest rates to control the supply of money in the market. Now a day’s inflation in Pakistan is at a very higher side and that has resulted in decreased purchasing power of the consumers. • Inflation Actually money supply. including political uncertainty as being the most important factor.
The population size is growing and this would have a positive impact on Qarshi’s market share. Qarshi has higher opportunity to progress its business. Technological Factors Technology has made a lot of contribution in the development of the businesses in the today world. Qarshi Industries has adopted the latest technological measures for the continuous . Govt. Technological factors which can influence overall development of the business includes Govt. Socio Cultural Factors Socio cultural factors are important for the progress of any business organization. The income distribution factor affects Qarshi’s business as its products are targeted to people of middle to upper class where the buying power of consumers is high.. Qarshi Industries target market is Pakistan’s both urban & rural population. new discoveries and innovations and speed of technological advancement. income distribution. & energy crises in Pakistan has forced many multinationals and national firms in Pakistan to reduce their workforce considerably resulting in higher unemployment and thus the ending result is of decreased purchasing power of consumers would affect the sales and profits of Qarshi Industries. availability and extensive product line.Present economic. spending on research in the particular industry. political. Qarshi products are popular in households due as there is large Quality. Qarshi Industries can make use of their marketing strategies to grab the market share with high quality products. social mobility and lifestyle changes. brand name. These include population demographics. which includes households who consume Qarshi products. Current unemployment rate in Pakistan is 6 %. Income distribution factor is important as if there is if there is high income distribution in the country. and industry focus of technological effort. Taste.
Qarshi Industries is market leader in both Mashrobat & Herbal Medicines category. Lifestyle and Lasani are major competitors of the Qarshi Industries as they are offering more of the same kind products which Qarshi is offering. Porter’s five forces model Competitive rivals for Qarshi Industries are the companies which are providing the similar products that includes Mashrobat. Products of all the above mentioned competitors are substitutes of Qarshi Industries product line as those products are also easily available in the market. Herbal Medicines & Farm Products aimed at the same customer group. Marhaba. the competitors also have a considerable market share in this industry There is a threat of new entrants in this business as there are no strict policies which restrict the entry of new firms. Hamdard. For this purpose Qarshi Industries has its own laboratory for quality assurance purpose and uses latest equipments for this purpose.improvement of the products and to deliver the quality products to the consumers. the cost of switching a supplier is low or involves . Shezan. but as there is more demand for these products. If a company fulfills the basic hygiene and quality standards that can enter this business and this can be a threat to the Qarshi Industries business Substitution reduces demand for a product as customers switch to the alternative. The bargaining power of buyers depends on whether there is concentration of suppliers.
little risk. Therefore Qarshi Industries bargaining power is low. & Herbal Medicine industry. Opportunities *Rising Popularity of Herbal Medicine *Product Line Extension *Changing Social Trends *Improving the Distribution Network nationwide Threats: *High Competition *Increasing Inflation directly affects Demand *Government Regulations *Sugar Crises *Economical & Political Uncertainty *Energy Crises . Supplier bargaining power is low in case of food & beverage. In case of Qarshi Industries there are a number of suppliers available in the market leading to high bargaining power of buyers. including different brands and some private label products. as there are number suppliers in this industry.
09 0. Key External Factors Weigh t Rating Weighted Score Opportunities 1 – Rising Popularity of Herbal Medicine 2 – Product Line Extension 3 – Changing Social trends 4 – Improving Distribution Network Nationwide 0.09 0.10 0.10 0.12 0.48 0.12 4 2 3 3 0.18 0.20 0.30 0.18 .36 0.EFE Matrix for Qarshi Industries (Pvt.09 4 3 3 4 2 2 0.09 0.09 0.27 0.) Ltd.11 0.27 0.36 Threats 1 – High Competition 2 – Increasing Inflation 3 – Government Regulations 4 – Sugar Crises 5 – Economical & Political Uncertainty 6 – Energy Crises 0.44 0.
04 .Total 1.00 3.
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