DIGITAL CAMPAIGN KIT

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CONTENTS • Welcome (page 2) • What is Big Society’s Big Mouth(page 2) • Big Society’s Big Mouth’s aims (page 2) • Missio (page 3) • Why a!e "e #oi g this$ (page 3) • %o" "e "ill #o this$ (page 3) • Wa t to get i &ol&e# "ith Big Society’s Big Mouth$ (page 3) • %o" you ca hel' (page 3-7) • %o" it "ill "o!( i '!actice (page 8) • )eal Actio o the g!ou # (page 8) • To' thi gs you ee# to ( o" a*out Big Society’s Big Mouth (page 9) • +uestio s a # A s"e!s (page 9) • To' thi gs you ee# to ( o" a*out the Big Society (page 9) • Lau ch '!ess !elease (page 10)

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Welcome to the Big Society’s Big Mouth #igital cam'aig (it
%ello, We’!e &- The Natio al .ou g /olu tee!s’ Se!&ice a # "e’# lo&e you! su''o!t to lau ch a e" i itiati&e "hich aims to hel' you g 'eo'le tu! thei! 0!ust!atio s i to !eal actio , We’ve created this toolkit to tell you more a out the campaig! a!d give you the tools to get i!volved" #$ you have a!y $urther %uestio!s $eel $ree to get i! touch at &*igmouth1&i s'i!e#,com Tha (s so much- The & team

What is Big Society’s Big Mouth$
&ere at &' (e are kick starti!g a campaig! to put po(er i!to the ha!ds o$ you!g people" We (a!t you!g people $rom all ackgrou!ds to share their opi!io!s o! a!y issue they $eel is a$$ecti!g them a!d challe!ge them to thi!k o$ (ays they ca! make a cha!ge" )ig *ociety’s )ig +outh starts (ith a digital e!%uiry i!to some o$ the most pressi!g issues a$$ecti!g the lives o$ you!g people today" #t is a! o!li!e plat$orm (((" igsocietys igmouth"org $or you!g people to de ate' air their co!cer!s a!d co!!ect ideas a out their visio! $or cha!ge" ,ou!g people (ill e a le to share co!te!t' k!o(ledge a!d e-pertise o! (hat has (orked $or them a!d (hat they (ould like to see cha!ged" .ocal activatio!s (ill also e taki!g place o! the grou!d' (ith & volu!teers taki!g the message directly to you!g people / reachi!g out to people $rom a variety o$ ackgrou!ds" 0uri!g 1e ruary' +arch a!d 2pril' & (ill e (orki!g (ith you!g activists i! $ive )ig *ociety pilot pro3ects across the cou!try" *ocial actio! pro3ects (ill take place across 4!gla!d co!!ecti!g you!g people (ith their commu!ities" 1ollo(i!g the co!sultatio! (e (ill hold a parliame!tary eve!t i! 2pril 2011' (here +5’s a!d +i!isters (ill hear $irst-ha!d a out you!g people’s co!cer!s $or the $uture a!d their proposals $or cha!ge"

The Big Society’s Big Mouth i itiati&e aims to2
1" )ridge the gap et(ee! you!g people a!d the gover!me!t 2" 6ive all you!g people a voice to share their vie(s a!d opi!io!s o! (hat matters most to them a!d help them shape their political age!da 3" *potlight the great (ork you!g people are already doi!g i! commu!ities a!d help them get more i!volved i! drivi!g $or(ard the issues they $eel are most importa!t a!d releva!t to them 7" 0evelop you!g leaders a!d i!spire real actio! as (ell as co!versatio!" *upport you!g people to make a real cha!ge i! their commu!ity a!d tur! their $rustratio!s i!to real actio!

#$ you do!’t !eed to hear a!y more a out the pro3ect a!d are already kee! to get i!volved a!d help' please skip to ‘How you can help’" 2!d $or those (ho (ould like to $i!d out a it more e$ore you make a decisio! the! do read o!"

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Big Society’s Big Mouth Missio
)ig *ociety’s )ig +outh is committed to empo(eri!g you!g people to take real actio! a!d make a positive di$$ere!ce to their lives a!d their commu!ities" We (a!t to help you!g people get their voices heard y those i! po(er a!d i!vite you!g people $rom all ackgrou!ds to get i!volved" We (ill challe!ge a!d support" We elieve you!g people are society’s most po(er$ul assets a!d !o society' ig or small' is complete (ithout them"

Why a!e "e #oi g this$
8he la!dscape $or you!g people is cha!gi!g dramatically" ,outh u!employme!t' local issues i! their commu!ity' gu! a!d k!i$e crime' tuitio! $ee i!creases' the e!d to the 4ducatio!al +ai!te!a!ce 2llo(a!ce (4+2) a!d higher educatio! cuts are all havi!g a ig impact o! you!g people’s lives / ut (hat ca! they do to drive real cha!ge9 We elieve you!g people should!’t e over looked" 8heir opi!io!s a!d ideas matter" 8hey are so importa!t i! shapi!g our $uture / (e !eed to liste! to them" :o society (ill reach its $ull pote!tial (ithout you!g people’s i!volveme!t" +a!y thousa!ds o$ you!g people are already playi!g a! active role i! shapi!g their commu!ities - this campaig! is a out taki!g it to the !e-t level"

%o" "e "ill #o this$
We (ould like your support to help promote this pro3ect a!d drive you!g people to the )ig *ociety’s )ig +outh (e site ((((" igsocietys igmouth"org)" We’ve created this toolkit to tell you more a!d hope$ully give you everythi!g you !eed to promote )ig *ociety’s )ig +outh through your !et(ork" Worki!g (ith you (e’ll i!vite you!g people to 3oi! a!d start discussio!s o! issues (hich matter to them" We (ill post co!te!t to help start the de ate i!cludi!g regular !e(s' log posts' video co!te!t a!d discussio! threads" ;isitors ca! post discussio!s o! a!y topic - (e (ill e led y issues (hich matter to you!g people a!d ide!ti$y (hat issues matter most to them"

Wa t to get i &ol&e# "ith Big Society’s Big Mouth$
#$ you like the sou!d o$ this pro3ect a!d (hat (e’re tryi!g to achieve' (e’d (elcome your support i! helpi!g us promote )ig *ociety<s )ig +outh" We’d love to (ork (ith you to get as ma!y you!g people shari!g their vie(s a!d k!o(ledge at (((" igsocietys igmouth"org a!d see their co!cer!s tur!ed i!to real actio! / y them a!d y us at &" =a! (e com i!e this paragraph (ith <&o( (e (ill do this9’

%o" you ca hel'
0o you have o!e or more o$ the $ollo(i!g (hich (e ca! (ork (ith you to promote )ig *ociety’s )ig +outh9 • 4mail !e(sletter • )log • 8(itter • 1ace ook group • We site We have dra$ted some templates to help get you started ut do $eel $ree to ame!d a!d (rite up i!to your o(! (ords> 7

Email e"slette!
#$ you have a !e(sletter a!d are a le to i!clude some i!$ormatio! o! the campaig! it (ould e a huge help" We’ve dra$ted some e-ample copy $or you to ame!d a!d i!clude as you see $it" E3am'le email e"slette! tem'late (target audience Young People) Discuss the problems you face in your community and share ideas on how to make it better. Worried a out your $uture9 )ig co!cer!s you (a!t to shout a out9 What matters to you9 8he stoppi!g o$ 4+2' k!i$e a!d gu! crime' i!creases to tuitio! $ees' higher educatio! cuts' rise i! youth u!employme!t9 What is your take o! it all9 What (ould you do i$ you (ere 0avid =amero! $or a day9 (((" igsocietys igmouth"org is a :4W digital plat$orm set up $or you to share your vie(s 2:0 have somethi!g do!e a out them" How? )ig *ociety’s )ig +outh ((((" igsocietys igmouth"org) is a! o!li!e commu!ity $or you a!d your $rie!ds to go a!d talk a out the issues a$$ecti!g you right !o(" 8his is a private space $or you to share your thoughts a!d ideas o! the state o$ the !atio!" 2ll comme!ts (ill e gathered a!d the key issues take! $or(ard to gover!me!t" 1ollo(i!g the campaig! )ig *ociety’s )ig +outh (ill hold a parliame!tary eve!t i! 2pril 2011' (here +5’s a!d +i!isters (ill hear $irst-ha!d a out ,@AB co!cer!s $or the $uture a!d ,@AB proposals $or cha!ge"

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Blog 'ost
#$ you have a log a!d thi!k you might like to post somethi!g o! the )ig *ociety’s )ig +outh campaig! ((((" igsocietys igmouth"org) / (e’ve i!cluded a! e-ample post (hich may help you (ith this" E3am'le *log 'ost We do!’t o$te! (rite a out pro3ects u!less (e actually thi!k they are (orth talki!g a out" We (ere co!tacted y the orga!isers o$ a !e( campaig! called )ig *ociety’s )ig +outh ((((" igsocietys igmouth"org) a!d u!like ma!y (e thi!k it is somethi!g you’d de$i!itely like to get i!volved i!D hear more a out" (((" igsocietys igmouth"org is a :4W digital plat$orm set up $or you" #t is a! o!li!e space> 1" 8o share your vie(s a!d o! (hat matters most i! society / (hat issues are really getti!g u!der your ski! at the mome!t9 2" &ear (hat likemi!ded people are doi!g to help their situatio! 3" 8ur! your $rustratio!s i!to real actio! :ot o!ly that the people ehi!d the campaig! (!atio!al youth volu!teeri!g charity &) are promisi!g to> • 8ake the iggest issues $or(ard to 6over!me!t • &old a parliame!tary eve!t i! 2pril 2011' (here +5’s a!d +i!isters (ill hear $irst-ha!d a out ,@AB co!cer!s $or the $uture a!d ,@AB proposals $or cha!ge • )ridge the gap et(ee! you a!d the 6over!me!t 8he campaig! is i! respo!se to a piece o$ research co!ducted y &' (hich spoke to over 1000 you!g people i! 4!gla!d a!d revealed that> • C?E o$ you (a!t to u!dersta!d your role i! the )ig *ociety' a!d o!ly 2?E o$ you have actually heard o$ it • 82E o$ you do!’t $eel like they have a!y i!$lue!ce over gover!me!t • 2lmost hal$ o$ you do!’t trust he gover!me!t to make the right cuts • 2!d a massive 93E o$ you $eel that it is importa!t $or the gover!me!t to i!vest i! you!g people #$ you thi!k you might $all i!to a!y o$ the a ove camps a!d have somethi!g ho(ever ig or small you (a!t to say the! 3oi! the discussio! at (((" igsocietys igmouth"org #$ you are $eeli!g po(erless a!d $rustrated at the mome!t or perhaps you have do!e somethi!g great a!d (orth shouti!g a out the! they (a!t to hear $rom you" 5erhaps you are (orried a out getti!g a 3o ' or (here you live' or that A!iversity places ei!g cut a!d 4+2 is stoppi!g a!d tuitio! $ees have i!creased" #$ you have a! opi!io! or eve! 3ust (a!t to hear more a out ho( you ca! get i!volved a!d make a di$$ere!ce the! it is de$i!itely (orth checki!g out (((" igsocietys igmouth"org a!d i$ you like it the! tell you ca! tell your $rie!ds tooF

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T"itte!
#$ you have a 8(itter $eed a!d are a le to get ehi!d the campaig! a!d t(eet the !e(s to your $ollo(ers (e have dra$ted some suggested t(eets to assist" ,ou ca! $i!d us o! 8(itter at Gv igmouth E3am'le t"eets • 6ot somethi!g to say9 Wa!t to e heard9 Why !ot tur! your $rustratio!s i!to Hrealactio! I3oi! the de ate check (((" igsocietys igmouth"org • • • • • • What (ould ,@A do i$ you could e 0avid =amero! $or the day9 Joi! the de ate at (((" igsocietys igmouth"org (Gv igmouth) Hrealactio! What (ould you choose to spe!d the 6over!me!ts mo!ey o!9 Joi! the de ate at (((" igsocietys igmouth"org (Gv igmouth) Hrealactio! ,ou have the po(er to take Hrealactio! =heck (((" igsocietys igmouth"org to $i!d out moreF =are a out your $uture9 Wa!t to see some Hrealactio!9 =heck (((" igsocietys igmouth"org $or more i!$oF Wa!t to e part o$ the )ig *ociety ut !ot sure (here to start or (hy9 =heck (((" igsocietys igmouth"org to $i!d out moreF We like this !e( campaig! (((" igsocietys igmouth"org Hrealcha!ge $or you!g peopleF

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4ace*oo( 'ost
#$ you have a 1ace ook group a!d are a le to support the campaig! through this plat$orm (e have dra$ted some e-amples post you may like to use We like the sou!d o$ )ig *ociety’s )ig +outh / a !e( campaig! that (a!ts to .#*84: to you a!d take the iggest issues you raise $or(ard to 6over!me!t" #t is a place you ca! share your vie(s o! (hat matters most i! society a!d hear (hat likemi!ded people are doi!g to help their o(! situatio! "" sou!d i!teresti!g9 =heck (((" igsocetys igmouth"org to 3oi! the discussio! 0oi!g somethi!g good to make a di$$ere!ce to society9 6ot somethi!g to share (hich may help other people i! similar situatio!s9 =heck (((" igsocietys igmouth"org to 3oi! the discussio! 1ed up o$ ei!g ig!ored9 Wa!t to tur! your $rustratio!s i!to real actio!9 =heck (((" igsocietys igmouth"org a!d do somethi!g that really matters

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#$ you could cha!ge o!e thi!g i! your commu!ity (hat (ould it e9 =heck (((" igsocietys igmouth"org

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#$ you could e 0avid =amero! $or a day (hat (ould you do9 =heck (((" igsocietys igmouth"org to 3oi! the discussio!

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%o" it "ill "o!( i '!actice (((("

igsocietys igmouth"org)

Timi gs
• • • Discuss 5 Sha!e 64e*!ua!y7 Ma!ch 89::; 4ocus o the *iggest issues 6e # Ma!ch7 *egi i g o0 A'!il 89::; Get ou! &oice hea!# < go to Pa!liame t "ith 'la s 0o! cha ge 6e # A'!il 89::;

)eal Actio o the g!ou #
8he )ig *ociety’s )ig +outh campaig! (ill develop you!g leaders a!d i!spire real actio! as (ell as co!versatio!" 8o ru! alo!gside )ig *ociety’s )ig +outh campaig! (e have recruited 10 commu!ity activist volu!teers (1C-2? year olds) to ru! $ive commu!ity pro3ects o! the grou!d i! the elo( areas" 8hrough social actio! pro3ects o! the grou!d' you!g people (ill e!gage (ith commu!ity issues a!d co!!ect (ith local +5s" 1or more i!$ormatio! see (((" igsocietys igmouth"orgDactio!s

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To' thi gs you ee# to ( o" a*out Big Society’s Big Mouth cam'aig
)ig *ociety’s )ig +outh has ee! set up to help ridge the gap et(ee! you a!d 6over!me!t ampli$yi!g your vie(s a!d solutio!s $or a igger' etter society" 1. )ig *ociety’s )ig +outh is a place $or you to share your vie(s a!d opi!io!s o! (hat matters most to you i! society 2. .ocal activatio!s (ill also e taki!g place o! the grou!d' (ith & volu!teers taki!g the message directly to you i! commu!ities across 4!gla!d 3" We (ill use this i!$ormatio! to help you shape the political age!da a!d (ill hold a parliame!tary eve!t i! 2pril 2011' (here +5’s a!d +i!isters (ill hear $irst-ha!d $rom you a out your top co!cer!s $or the $uture a!d your proposals $or cha!ge

+uestio s a # A s"e!s = Big Society’s Big Mouth
Why shoul# "e su''o!t the Big Society’s Big Mouth$ 8op reaso!s to support this pro3ect> 1" #$ you (a!t to help you!g people to e vocal a out (hat matters to them 2" #$ you (a!t to help you!g people shape the political age!da 3" #$ you (a!t to help you!g people tur! their $rustratio!s i!to real actio! 7" #$ you (a!t to i!spire you!g leaders Who is &$ &- is 8he :atio!al ,ou!g ;olu!teers *ervice a!d our aim is to i!spire a !e( ge!eratio! o$ volu!teers (aged 1C-2?) i! 4!gla!d" We are a! i!depe!de!t charity a!d (e (a!t to create a culture (here volu!teeri!g comes !aturally a!d (here the e!e$its o$ volu!teeri!g are u!derstood a!d cele rated" 1or more i!$ormatio! visit ((("vi!spired"com Why shoul# you g 'eo'le get i &ol&e# i the '!o>ect$ )ig *ociety’s )ig +outh (ill help ampli$y the good (ork that you!g people are already doi!g to help shape their $uture" #t provides a place $or you!g people to voice their co!cer!s a!d share ideas o! ho( to cha!ge thi!gs $or the etter" 8his i!itiative (ill ridge the gap et(ee! you!g people a!d the 6over!me!t a!d i!spire you!g leaders (ith local activatio!s o! the grou!d" We are also promisi!g to hold a parliame!tary eve!t i! 2pril 2011 (here +5’s a!d +i!isters (ill hear $irstha!d $rom you!g people a out their top co!cer!s $or the $uture a!d their proposals $or cha!ge"

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To' thi gs you ee# to ( o" a*out the Big Society
8he )ig *ociety ca! e i!terpreted i! ma!y di$$ere!t (ays a!d (ith !o o!e siKe $its all a!s(er" & elieves it is time $or you!g people to decide (hat their )ig *ociety isF 2lthough there are ma!y di$$ere!t i!terpretatio!s o$ the )ig *ociety the core pri!ciples are o$te! descri ed as> • Em'o"e!i g i #i&i#uals a # commu ities y dece!tralisi!g a!d redistri uti!g po(er !ot 3ust $rom Whitehall to local gover!me!t' ut also directly to commu!ities' !eigh ourhoods a!d i!dividuals • E cou!agi g social !es'o si*ility y e!couragi!g orga!isatio!s a!d i!dividuals to get i!volved i! social actio!' (hether small !eigh ourly activities like hosti!g a )ig .u!ch to large collective actio!s like savi!g the local post o$$ice • C!eati g a e a*li g a # accou ta*le state y tra!s$ormi!g gover!me!t actio! to a $le-i le approach de$i!ed y tra!spare!cy' payme!t y results' a!d support $or social e!terprise a!d cooperatives

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.ou g 'eo'le to #eci#e o thei! !ole i Big Society
v s !ig "ociety s !ig #outh initiative to connect young people to heart of $overnment Lo #o 2 2 !e( !atio!al campaig!L)ig *ociety’s )ig +outhL(hich asks you!g people (hat role they (a!t to play i! society' (as lau!ched today y &' 8he :atio!al ,ou!g ;olu!teers’ *ervice" 8he i!itiative' (hich (ill e co!ducted o!li!e a!d via local commu!ity actio! eve!ts' (ill culmi!ate (ith you!g people taki!g their proposals $or cha!ge to gover!me!t i! 2pril 2011" 8his campaig! is a respo!se to !e( research (1'000I' 1C-27 year olds) (hich $ou!d that> • • • • @ver t(o thirds (C7E) o$ you!g people do!Mt k!o( (hat the )ig *ociety mea!s $or them' o!ly 2?E have heard o$ it 2lmost hal$ (7CE) o$ you!g people do!Mt trust the gover!me!t to make the right cuts Whe! asked (hat they thought the est thi!g the coalitio! had do!e' the ma3ority could!Mt thi!k o$ a!ythi!g +ore tha! a third o$ you!g people (3CE) $eel that the coalitio! cares less a out them tha! the previous gover!me!t

5hase o!e o$ )ig *ociety’s )ig +outh i!vites you!g people to 3oi! the discussio! at a !e( o!li!e plat$orm )ig*ocietys)ig+outh"org - (hich (ill reach out to you!g people across the cou!try" ,ou!g people $rom all ackgrou!ds (ill e i!vited to discuss the pro lems they $ace i! their local commu!ities' share ideas o! ho( to address them a!d also colla orate to orga!ise social actio! pro3ects" 8he )ig *ociety’s )ig +outh campaig! (ill develop you!g leaders a!d i!spire real actio! as (ell as co!versatio!" 8hrough social actio! pro3ects o! the grou!d' you!g people (ill e!gage (ith commu!ity issues a!d co!!ect (ith local +5s" 8he $i!al stage o$ the campaig! (ill see you!g people taki!g their recomme!datio!s to gover!me!t decisio!-makers" )ig *ociety’s )ig +outh (ill give you!g people the cha!ce to $i!ally have their say o! the key issues a$$ecti!g their lives today" &’s =hie$ 4-ecutive' 8erry Byall comme!ted' N8he )ig *ociety is a co!cept that is movi!g rapidly $rom rhetoric to reality" &ere at &' (e elieve it is vital that you!g people are give! the opportu!ity to help de$i!e a!d re$i!e (hat the )ig *ociety mea!s to them" +a!y you!g people are already taki!g real actio! i! their commu!ities" &o(ever policy makers curre!tly ru! the risk o$ ig!ori!g the vie(s o$ a group (ithout (hich uildi!g the )ig *ociety (ill e impossi le"O Byall co!ti!ued' N@ur missio! (ith the )ig *ociety’s )ig +outh campaig! is to start a de ate that (ill !ot o!ly e!gage (ith thousa!ds o$ you!g people' ut that (ill also ide!ti$y ta!gi le solutio!s to the arriers that may e preve!ti!g them taki!g a more active role i! their commu!ities" We (ill the! (ork (ith you!g people to take their proposals to gover!me!t a!d e!sure they i!$lue!ce the developme!t o$ )ig *ociety policy at oth a !atio!al a!d local level"O .ocal activatio!s (ill e taki!g place o! the grou!d' (ith & volu!teers taki!g the message directly to you!g people / reachi!g out to people $rom a variety o$ ackgrou!ds" 0uri!g 1e ruary a!d +arch' & (ill e (orki!g (ith you!g activists i! $ive )ig *ociety pilot pro3ects across the cou!try" *ocial actio! pro3ects (ill take place i! commu!ities across 4!gla!d helpi!g you!g people to tur! their ideas $or cha!ge i!to actio!> 12

To 0i # out mo!e i 0o!matio a*out the cam'aig a # to >oi the Big Society’s Big Mouth #e*ate- 'lease &isit (((" igsocietys igmouth"org ===== ENDS ======

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