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Renovating for Life
Maximizing Bang for the Buck
Americans Green Their homes
Telecommuting & Home Office
TOP CONSUMER TRENDS 2010
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new construction in 2009. but today’s homeowners are increasingly choosing to make their existing space better fit their lifestyle. Spending on home improvement accounted for 20 percent more of total home construction spending in 2009 than in 2008. Either due to personal choice or staying in the workforce longer. according to futurist Joel Kotkin. according to the Census Bureau’s monthly construction index. The stay-at-home trend is particularly strong among later boomers. Common improvements include window replacement.Renovating for Life Americans are staying put. While as many as 1 in 5 of Americans moved in a given year in the 1970s. Home improvement greatly increased its share of spending vs. Click here to learn about making your home fit your lifestyle 01 . In fact. kitchen upgrades and painting. 2009 may go down as the year with the lowest mobility rate since World War II. according to the Census Bureau. these individuals are forgoing a sunny retirement home and remaining in their current residence. only about 10% of the population relocates in a typical year now. Big additions may have been the norm during the boom years. They’re choosing to remodel their existing homes to meet their changing needs and improve the comfort and value of their homes. homeowners are thinking long-term in their home improvement plans. With home prices down.
3% percent of their cost on resale. typically returning 77. value survey. Despite lower renovation costs. wood replacement windows are among the home improvement projects with the greatest return on investment.02 Maximizing Bang for Buck Homeowners are paying special attention to the cost effectiveness of their projects and hoping to maximize the return on investment. According to Remodeling magazine’s 22nd annual cost vs.1% of cost).6%) and minor kitchen remodel (78. Click Here for the Window and Door Replacement Guide . wood deck addition (80. forgoing full-scale remodeling projects in favor of projects that improve livability and efficiency. homeowners are expected to remain conservative in the scope and cost of their projects.3%). Other high-return improvement projects include attic bedrooms (returning 83. Homeowners are choosing to improve their homes incrementally.
After peaking in 2006 at 2.400 square feet. Energyefficient windows and doors can save homeowners 15-25% on their monthly heating and cooling bills. according to the Department of Energy. Following the lead of thinkers like architect Sarah Susanka. average new home sizes have shrunk to 2. this incentive has made window replacement an attractive project for green-minded homeowners. Homeowners also are taking advantage of a federal tax credit of up to $1500 with the installation of certain Energy Star certified windows. Homeowners are installing systems to use greywater — wastewater from showers. Energy efficiency renovations are a top priority for homeowners. As consumers learn more about global water scarcity. intimate living areas and kitchens are in. See Marvin products that qualify for the federal energy tax credit . Homeowners are incorporating green values into their remodeling plans. dual-flush toilets and other water saving options. bestselling author of “The Not So Big House. Combined with energy savings. Super-sized foyers and master baths are out. according to Census Bureau data.03 Americans Green Their Homes Americans continue to seek greener homes.” homeowners are choosing to maximize the features of their homes. becoming a $10-15 billion market. sinks. Energy efficiency improvements are a bright spot for remodelers in a subdued construction climate.600 square feet. rather than the square footage. and washing machines — in landscaping and toilets. McGraw Hill Construction forecasts that green retrofitting will grow in value by 20 to 30 percent in the next five years. there is also growth in low-flow showers.
ample storage space (84%). which swivel 140 degrees in wash mode to allow owners to wash the outside of the window from inside the house > The Ultimate Push Out Casement. room for guests. and outdoor living options. That number jumps to 78 percent for those over age 75. Other key desired features include a washer/dryer (90%). and an easily operated thermostat (73%) > Energy efficiency also ranked high on the list of desired features. That number reinforces the need for Universal Design when it comes to home building and remodeling for an aging . there’s also a movement to ensure that an accessible home is also a beautiful and stylish home.04 Universal Design A recent study by the Mature Market Institute found that 63 percent of Americans over age 55 intend to remain in their homes as long as possible. with wash mode plus the added ease of a simple push to open – no crank to turn > The Low Profile. with 73 percent of consumers saying that features such as windows with lowemissivity glass and EnergyStar-rated appliances are important to them Those findings highlight why more than 80 percent of the builders surveyed in the same study indicated that they included Universal Design features in their 55+ community homes. Marvin Windows and Doors is responding to the growing need for Universal Design with products like: > The Ultimate Casement line of windows. or use a historically designed bathroom. These features include: Recent census data show that more than 29% of Americans aged 64 and over suffer some form of physical disability that makes it difficult for them to climb stairs.yet still independent – population. High Performance Sill – fits flush to the floor for easy access to patios and decks > A full line of lever handles for Marvin’s high-quality doors > Unsurpassed hardware that makes opening even the largest windows a breeze While Universal Design practices often concern practical matters. Aging boomers are paying close attention to the aesthetic features of their remodeled homes to allow for plenty of natural light. with 81 percent of consumers citing them as important. Other findings from the study: See Marvin’s Ultimate Casement line of windows > Eight in 10 prefer a single-story home to a two-story or split-level. with 75 percent preferring to have the master bedroom on the main floor > Windows that open easily rank among the top features that consumers said would help them remain in their homes longer. open doors and windows. > > > > > > > > Easy opening windows Wider doors and hallways Lever door handles Lower kitchen cabinets Larger medicine cabinets Attached garages with garage door openers Non-slip floors Larger medicine cabinets .
Already 1 in 10 private sector employees work in home-based enterprises. while demographer Wendell Cox predicts that by 2015 there will be more people working electronically from home than taking mass transit.Telecommuting & Home Office The number of employees who telecommute continues to rise. One of the fastest growing segments among workers are the individuals who start small businesses out of their homes—hometrepeneurs. This number is expected to grow in the next decade as the U. These storage units take advantage of the dead zones beneath staircases and windows and can integrate perfectly with a home’s existing woodwork and room design. garages. many workers have a need for flexible storage options that work within rooms with other purposes. Communication tools help to connect teams in distributed locations and foster real-time collaboration. 05 .S. the office converts back to the original room.S. and experts expect the number to grow. and coffee shops. The factors driving employees’ desire to work from home include the high price of fuel and a need for schedule flexibility.S. Employers save on office costs by having employees work from home and on relocation costs for new hires. While some home-based businesses require little more than a laptop. Built-in storage is a top remodeling project for small home-offices. The Census Bureau reports that about 1. according to CNBC. Homeowners are installing hide-away storage units that allow them to quickly transform their kitchen or dining room into an office. More than 38 percent of the U. firms have doubled their spending on freelance and part-time workers over the past six years. adult workforce telecommutes at least once day per month. At the end of the day. workforce includes more freelancers and contract workers. Advances in technology have made it easier for individuals to start and run businesses based in homes. U.7 million households remodeled or converted a room into a home office in 2007. Researcher Steve King predicts that the number of home-based and self employed individuals could double in the next two decades.
One of the hottest garden projects is the pergola — a raised wooded lattice that provides shade and a space for vines. cooks will need to make multiple trips in and out of the house. more than 2 million American homeowners add a deck or patio to their home each year. Seeking to stretch their entertainment budgets. Quality patio doors with energy-efficient glass and the natural insulation of wood open up a home to the outdoors. Fire pits are a popular remodeling project to prepare a patio for cold winter months.06 Indoor/Outdoor Living America’s love affair with patios and decks shows no signs of fading. and grillmaker Weber reported that 80% of U. Homeowners are also taking steps to beautify the transition between their home and outdoor space. and socializing at home. a trend that also shows in the popularity of “staycations. Americans are spending more time grilling. “staycationers” plan to grill during their vacation at home.S. maximizing light and views while minimizing energy loss. Today’s indoor/outdoor spaces emphasize comfort and coziness. cooking.” Two-thirds of respondents in a recent survey by The Hartford reported cutbacks in vacation spending. Even with the fanciest outdoor kitchen. According to Census Bureau data. And with patios come patio doors. View the Ultimate Sliding French Door from Marvin . Doors like the Ultimate Sliding French Door from Marvin give homeowners elegant lines in a space-saving configuration.