Every day in our life, we listen the word research.

Research is the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions. The search for knowledge, or as any systematic investigation, with an open mind, to establish novel facts, solve new or existing problems, prove new ideas, or develop new theories.
Research in the eyes of Martin Shuttle worth - "In the broadest sense of the word, the definition of research includes any gathering of data, information and facts for the advancement of knowledge." Merriam-Webster Online Dictionary defines research in more detail as "a studious inquiry or examination; especially : investigation or experimentation aimed at the discovery and interpretation of facts, revision of accepted theories or laws in the light of new facts, or practical application of such new or revised theories or laws".

Basically research is designed to advance knowledge with no application to existing problems in view. The audience for basic research consists almost exclusively of other scholars or researchers interested in learning more about a phenomena. There is virtually no basic research being done in library science and only a small amount in information science. Basic research in our field is usually borrowed from other subject disciplines. In most positions, some sort of research is required to support normal decision-making. We examine circulation records to determine if fund allocations should be changed. We examine head counts to see when the library might reduce hours. We examine attendance at the summer reading program to see if it is cost-effective. Academic librarians may be required to conduct research and publish as a condition of employment. Often, research is limited by what data is relatively easily available. We need to take advantage of data already available while encouraging managers to see the value in collecting the right information. We need to gather evidence that answers important questions about effectiveness and efficiency rather than just what is easily counted or has always been counted. Research can be done in many aspects. There are many ways of research in which most common
research methods are: literature searches, talking with people, focus groups, personal interviews, telephone surveys, mail surveys, email surveys, and internet surveys.

Talking with people is a good way to get information during the initial stages of a research project. It can be used to gather information that is not publicly available, or that is too new to be found in the literature. Examples might include meetings with prospects, customers, suppliers, and other types of business conversations at trade shows, seminars, and association meetings. Although often valuable, the information has questionable validity because it is highly subjective and might not be representative of the population. Personal interviews are a way to get in-depth and comprehensive information. They involve one person interviewing another person for personal or detailed information. Personal interviews are very expensive because of the one-to-one nature of the interview. Typically, an interviewer will ask questions from a written questionnaire and record the answers verbatim. Sometimes, the questionnaire is simply a list of topics that the research wants to discuss with an industry expert. Personal interviews are generally used only when subjects are not likely to respond to other survey methods.

The secret may involve the secret of the success. Steve jobs said: ³We think the Mac will sell zillions. but we didn't build the Mac for anybody else. As a student in our studies the research is most important factor because it tells us more about the things. We weren't going to go out and do market research. We just wanted to build the best thing we could build.´ Total Word Count: 710 . although this is changing. Before doing an email or internet survey. We built it for ourselves. It may reveals the secret that are hidden. the demographic profile of the internet user does not represent the general population. We were the group of people who were going to judge whether it was great or not.Email and internet surveys are relatively new and little is known about the effect of sampling bias in internet surveys. While it is clearly the most cost effective and fastest method of distributing a survey. carefully consider the effect that this bias might have on the results.

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