Ti 2011 04

investment trade
6,90 | www.trade-investment.eu IV/2011

People tend to think chemistry
is something dirty or unpleasant,
yet, chemistry is very much part
of our lives,
says Mr. Andrej Tokarev, the financial director
of JSC Shchekinoazot
JSC Kazremenergo
Schenker
Pilot Plant Neman
JSC BAAZ
JSC Shchekinoazot
Goldbeck
ABB
GN Netcom
MAZ-MAN
Kirov Non-Ferrous Plant
Pozzoli
WTT Expo Karlsruhe
Amper 2012
Energy what do we want, and
what will we need?
When cars talk to each other
Membrane structures for stadiums
DHL UniCredit export awards
go to manufacturing companies
Trade & Investment | www.trade-investment.eu
IV/2011 3
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Edi tor i n Chi ef : Kateina Urbanov
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In Europe today the issue of energy cannot be discussed
without considering both the environmental hopes for
the region and the practical need for energy demands
to be met, amidst increasingly limited fossil fuel reserves.
There is a will to do good, and a need to be ef cient.
This meeting of attitudes is in many ways an energy
revolution fuelled by the desire to have safe, clean and
secure power and the recognition that energy demands
will continue to rise.
Renewable energy is one solution to meet both the will
to generate power without detrimental efect on the
environment and the need to fnd a practicable alter-
native to fossil fuels. For example, wind energy has the
potential to be the cheapest power source in Europe,
but its emergence in the market has only been made
possible by heavy subsidies. The European Commissions
2006 Green Paper A European Strategy for Sustainable,
Competitive and Secure Energy highlighted the need
for renewables to be carefully managed in such a way
for them to become competitive: For renewable energy
to fulfll its potential, the policy framework needs to be
supportive and in particular to stimulate increasing
competitiveness of such energy sources. In its predictions
for the global future demand for energy BP stated that
renewables, including biofuels, will account for 18% of
the growth in energy to 2030.
ExxonMobil expects that global energy
demand in 2030 will be almost 35% higher
than in 2005, with growth being led by
rapid expansion in countries such as China
and India. It is without question that en-
ergy demand in Europe will increase sig-
nifcantly over the next twenty years. This will be caused
not only by population growth but also comparative
income growth; the two combined guarantee that the
consumption of energy will rise exponentially, and along-
side this will be a demand for more ef cient, cleaner and
convenient power. Fossil fuels will still have to play a part
in meeting demand, and for Europe, this means work-
ing with Russia to ensure the countrys comparatively
abundant natural gas reserves are skillfully distributed
to beneft Russias economy fairly and ensure Europes
countries receive competitively priced energy.
Lastly, the role nuclear power will play in Europes energy
revolution remains unclear. It has the potential to meet
all needs, yet remains a somewhat unknown quantity in
terms of its safety. Regardless, it remains a key factor in
the balancing act that Europe faces: to meet demand,
ensure safety and act responsibly.
Gabrielle Brown
Energy what do we want,
and what will we need?
IV/2011 4
Content
/ Editorial
Energy what do we want, and what will we need? ..................................................................... 3
/ Events, news & reports
Energy ............................................................................................................................................. 6
Automotive
Civil engineering...................................................................................................................... 10
/ Stories
Trade Fair for Industrial Heating & Cooling Technology ............................................................... 12
News from Electrotechnics at the ELECTRON, FOR ENERGO and FOR AUTOMATION Trade Fairs ...... 14
International Trade Fair of Low-Energy Building FOR ARCH
The 20
th
annual AMPER Trade Fair .................................................................................................. 18
/ Companies
JSC Shchekinoazot | Changing the Perceptions of Chemistry ................................................ 20
JSC Kazremenergo | Weve boosted our production volume .................................................. 26
Kirov Non-Ferrous Plant | Self-sufficiency as a cushion against economic upheavals ........ 30
ABB Schweiz AG | Power and Productivity ............................................................................... 32
GOLDBECK Solar GmbH | Celebrating 10 Years of Sunshine Power
MAZ-MAN | Tailor-made Machinery ............................................................................................ 36
Pilot Plant Neman | Relevant Automotive Solutions .............................................................. 38
JSC BAAZ | From a repair plant to CIS-leader in automobile assemblies production ............. 40
SCHENKER spol. s r. o. | Rail Freight Increases Five Times .................................................... 42
GN NETCOM | Proven Technological Leadership ........................................................................ 46
POZZOLI S.p.A. | Good things come in beautiful packages ...................................................... 48
/ Logistic news
DHL UniCredit export awards go to manufacturing companies .................................................... 50
CONFIDENTIAL / Interview
Miroslav Biit enjoys seeking out anonymity
IV/2011 5
TECHART shows its latest indivi-
dualization options at the Dubai
International Motor Show from
the 10th to the 14th of Novem-
ber 2011. Equipped with the new
TECHART power kits the TECHART
GTStreet R based on the Porsche
911 Turbo, the Cayenne-based TE-
CHART MAGNUM and Aerodynamic
Kit I as well as the TECHART...
TECHART at the Dubai International
Motor Show 2011
p.8
In October of this year, Ger-
man commercial construction
company Goldbeck celebrated
ten years in the solar power
business, having founded its
subsidiary GOLDBECK Solar
back in 2001. Since then the
company has undertaken more
than 350 projects, combining
its expertise in building and
construction with harnessing
the cheap...
GOLDBECK Solar GmbH Celebrating
10 Years of Sunshine Power
The FOR ARCH 2011 trade fair recep-
tion is now over but the next event
is already approaching. The 23
rd

International Building Trade Fair
FOR ARCH, will be held on 1819
September 2012 at PVA EXPO PRA-
GUE, and its main topic will be low
energy building again.
First of all, it is important to expre-
ss thanks to the exhibitors visitors,
media partners and all cooperating
companies...
International Trade Fair of Low-Energy
Building FOR ARCH
Miroslav Biit is the CEO and Vi-
ce-Chairman of the Board of TOS
VARNSDORF a.s., a leading world
machine tool manufacturer, 58
years old and born in Jablonec
nad Nisou. His destiny in life has
been at the helm of various large
industrial corporations...
Miroslav Biit
enjoys seeking out anonymity
p.16
p.52
p.34
CONFIDENTIAL
III/2011 6
III/2011 6
IV/2011 6
Energy
Albasolar
GmbH provides
2MW for the largest
photovoltaic power
plant in Austria
Albasolar GmbH, a company dedicated
exclusively to the distribution of photo-
voltaic (PV) material, provides, has col-
laborated with REC Solar Spain on the
largest solar project in Austria, which
at 1900m above sea level will also be
the highest in Europe. The power plant
has apower output of 2MW and will be
located in the Niedere Tauern massif in
the state of Steirermark, very near to the
wind power plant built on the same peak.
The REC 240PE modules will have to stand
winds of up to 140 km/h and snow weigh-
ing 9kN/m
2
. The location and conditions
have made this project of particular inter-
est to the scientifc community.
This project means a huge step in the
positioning of Albasolar GmbH in Austria,
where, until now, the development of re-
newable energies was limited to hydraulic
installations. The current commitment of
the government to photovoltaics is con-
solidating the geographical extension of
the distributor in the GermanAustrian
Switzerland axis, where for two years now
they have had of ces in principal Euro-
pean markets. We are convinced that this
is a great project to show the quality of
European products and the fexibility of
our company to deliver, counting on our
almost 20 years of
experience in the
PV sector, says
Alberto Sanro-
man, Global Man-
aging Director of
Albasolar. With an
investment of near
to 5mil. , the de-
veloper, who is also
responsible for the
wind project in the
same location, has
made the Niedere
Tauern massif into
the benchmark
mountain range in
Europe in terms of
renewable energy
plants. The use of
the infrastructure of
the wind park, the
leveling of the ground and the light East/
West slope of the surface of 400150
meters was built with local workers, and
most parts of the photovoltaic equipment
are European. Austria is a challenging
market because the photovoltaic sector
hasnt quite taken of, however we believe
strongly in their potential, says Amparo
Peralta, Managing Director of Albasolar
GmbH. Our customer believed in PV, and
his choice has led him to create a strong
reference project for photovoltaic ground
systems, a segment which last year made
up only 6,3 % to the 86 % of roof top
installations added Peralta. The special
location of the plant requires strong and
reliable equipment. REC modules, pro-
duced with the most demanding manu-
facturing standards, guarantee arobust
and long lasting design, together with
areliable power output. The high perfor-
mance REC 240PE modules, manufactured
by the Scandinavian company REC, and
supplied by Albasolar GmbH, will have
to face the climate of this region with
strong winds and snow. However, these
conditions will not mean a handicap for
capturing energy, on the contrary, particu-
larly high performance is expected due to
the leading performance of REC modules,
which are optimized for all sunlight and
meteorological conditions. (Proven data
as per the latest Photon results, place
REC in frst position in every month of
2011.) Low ambient temperature, extra
cooling by the strong winds, as well as
low pollution at this height will also be
positive for the installation. As a result,
the installation will produce 2.5 mil. kW/h
a year, which is the same as the electrical
consumption of 700 families. The annual
reduction of CO
2
will be 2,000 tons, which
means a save of 825t/year of fossil fuel.
REC group, in their commitment to the
environment, guarantees, according to of-
fcial analysis (Life Cycle Analysis), leading
energy payback time, as well as a minimal
carbon footprint in all its modules, thanks
to the ef cient use of clean energy during
all the manufacturing process. In REC we
work continuously for the sustainability
of our products in order to ofer to our
customers the best performance with the
lowest environmental impact. explains
Ivano Zanni, General Manager of REC
Solar in Spain.
ABB to automate
generation at iconic
Aswan hydropower
plants in Egypt
ABB, the leading power and automa-
tion technology group, will upgrade the
automation of the Aswan hydropower
plants. The latest generation of automa-
tion systems will be used to improve per-
formance, making the power generation
more reliable and ef cient.
The order was booked in the third quarter
of 2011, is worth over $ 20 million and was
awarded by the Hydro Plants Generation
Company (HPGC) to provide extensive
plant automation and control solutions
for the Aswan hydropower complex in
Egypt as part of a major plant rehabilita-
tion program.
The hydropower complex which is lo-
cated at the Aswan dam, is the largest in
Africa and the third-largest in the world
by water reservoir volume. Located some
900kilometers south of the capital, Cairo,
the plants were built between 1960 and
1986 to harness the food waters of the
river Nile for irrigation and power genera-
tion purposes.
We are proud to be associated with the
comprehensive upgrade of one of the
worlds largest hydropower complexes,
said Peter Leupp, head of ABBs Power
Systems division. The benefts of the re-
furbishment should be seen in the form
of optimized performance and reliability,
improved operator efectiveness and en-
ergy ef ciency.
IV/2011 7
The complex comprises three hydropower
plants with a generation capacity of more
than 2,600 megawatt and provides 10 per-
cent of Egypts power generation capacity.
As part of the turnkey project, ABB will
supply a new integrated plant automation
solution including the latest Symphony
Plus technology, instrumentation, trans-
former and generator protection systems,
turbine governor systems and electro-
hydraulic equipment at one of the plants.
ABB will also upgrade selected control
and excitation systems, automatic voltage
regulators, turbine governor systems and
electro-hydraulic equipment.
The electrical protection systems for the
132 kilovolt substation that connects the
power generated at the plant to the trans-
mission grid will also be upgraded. ABB
is responsible for engineering, supply,
installation, and commissioning.
ABB wins $ 270
million order from
Statoil for worlds
largest offshore gas
platform
ABB, the leading power and automation
technology group, has won an order
worth an estimated $ 270 million from
the international energy company Sta-
toil to supply an electric drive system
for two new pre-compression units to
improve production capacity and extend
the lifespan of the worlds largest natural
gas platform in the North Sea.
The Troll A concrete deep water structure
is located 70 kilometers from the west
coast of Norway. It is the tallest structure
ever to be moved by mankind. As gas is
extracted from the feld, reservoir pres-
sure falls and production declines. ABBs
delivery provides a clean and energy ef -
cient source of power to help the platform
improve production capacity.
ABB has the oil and gas industry exper-
tise, project execution resources and
leading automation and power technol-
ogies that ensure ef cient and reliable
operations, no matter where they are
located, said Veli-Matti Reinikkala, head
of ABBs Process Automation division.
This complements our successful his-
tory of delivering complex deep sea and
ofshore projects, and our long standing
relationship with Statoil.
The scope of supply for the project
includes two compressor drive sys-
tems, each consisting of one 50 mega-
watt/66 kilovolt high-voltage motor,
which will be used to boost the gas
pipeline fow. ABB will also deliver two
high-voltage direct current (HVDC) power
transmission systems, including HVDC
converters and subsea direct current
cables to provide reliable power to the
ofshore equipment from the shore.
Our HVDC Light technology is ideally
suited to connect the platform to the
mainland electrical grid, enabling it to
receive clean emission free power-from-
shore through undersea cables, said Peter
Leupp, head of ABBs Power system divi-
sion. We are pleased to follow up on the
success of the frst phase of this project
when we provided a similar solution to
Statoil.
In 2005, Statoil inaugurated the frst HVDC
Light power-from-shore system for the
frst phase of the pre-compression pro-
gram on the Troll A platform, connect-
ing it with the converter station at the
onshore facility.
This is ABBs sixth order for ofshore ap-
plications of HVDC Light, showing that
the technology is robust and withstands
the harsh environment ofshore. Besides
power-from-shore installations, HVDC
Light is also used to connect remote of-
shore wind generation to the mainland
grid.
Wind energy & Wind
potential in Iran
Alongside the highly controversial Ira-
nian nuclear program an aspiring wind
industry has developed in Iran almost
unnoticed by other states, as Dr. Carsten
Ropeter, managing director of Ge:Net,
could determine during his business trip
to the country.
Irans economy is still based on the coun-
trys substantial oil and natural gas depos-
its. With a share of more than 70 % of the
entire export volume, oil and natural gas
are Irans most important export goods
and therefore the key sources for for-
eign exchange. However, the economys
remaining sectors are growing and with
them the countrys own demand for en-
ergy.
To meet this demand without having
to reduce oil and natural gas export, i.e.
the amount of foreign exchange, the Ira-
nian government emphatically promotes
the development of alternative energy
sources. The aspect of renewable energy
is dealt with by a special state agency, the
Renewable Energy Organization of Iran
(SUNA). Founded in 1995, SUNA became
the sole responsible institution for renew-
able energies in Iran in 2003. SUNA sets
the goals ambitiously: 7,000MW electrical
power is supposed to be generated from
wind energy by 2016!
The development of the wind energy
sector is well under way. Two wind farms
are operating in Manjil and Binalood pro-
ducing an overall amount of ca. 130 MW,
awind atlas has been compiled to identify
further sites suitable for the installation
of wind farms, and feed-in remuneration
is settled the prices vary between 9 and
13 U.S.-Cent. Moreover, SUNA has already
issued licences for a further 600 MW.
In the course of his business trip
Dr. Carsten Ropeter, managing director
of Ge:Net GmbH had the opportunity
to talk to representatives of SUNA and
various Iranian companies who obtained
licences for wind farms. With SBS Energy,
Ge:Net agreed on a partnership for the
supply of meteo towers and measure-
ment systems as well as for schooling
and training qualifed personnel on site.
IV/2011 8
TECHART at the Dubai
International Motor
Show 2011
TECHART shows its latest individualiza-
tion options at the Dubai International
Motor Show from the 10
th
to the 14
th
of
November 2011. Equipped with the new
TECHART power kits the TECHART GT-
Street R based on the Porsche 911 Turbo,
the Cayenne-based TECHART MAGNUM
and Aerodynamic Kit I as well as the
TECHART GrandGT program for the Por-
sche Panamera Turbo will be presented
with a total of impressive 2,650 hp in the
exhibition halls at the Persian Gulf.
The largest and most established motor-
ing event in the Middle East, located in
the Dubai World Trade Center, attracts
every year thousands of visitors of the
Arabian and Asian region. TECHART shows
its unique individualization program for
the sporty SUV and the dynamic sedan
in combination with an interior individu-
alization of the highest quality and the
new TECHART power kits up to 486 kW
(660hp) and 464 kW (630 hp) respectively
and in each case a maximum torque of
880 Nm.
Furthermore TECHART presents the world
premiere of the all-new power kit TA 097/
T3 in the TECHART GTStreet R based on
the Porsche 911 Turbo. Equipped with
a plus of 174 kW (200 hp) and 230 Nm
torque compared to the series model
the super sports car ofers an impressive
515kW (700hp) and a maximum torque of
880Nm. The new Aerodynamic Kit I for the
Porsche Cayenne Turbo, presented a few
weeks ago in Frankfurt for the frst time,
completes the TECHART performance in
Dubai. The power kit TA 058/T2 increases
its total output to 486 kW (660 hp) and
880 Nm.
Emission-free,
sustainable and
environmentally
friendly: Vossloh
Kiepe and Hess deliver
twelve battery-
powered trolleybuses
to Switzerland
Automotive
IV/2011 9
Zurich Public Transport (VBZ) has ordered
twelve Ligh Tram 24-metre double-artic-
ulated trolleybuses from Vossloh Kiepe
GmbH and Hess AG.
The special feature of these buses lies not
only in their unusually large transport-
ing capacity but also in their completely
emission-free operation. The electric drive
developed by Vossloh Kiepe facilitates
this: the new feature here is the use of
a modern Li-ion battery (Li battery) as
asubstitute for the usual diesel genera-
tor aggregate. By combining overhead-
line operation and energy storage via Li
traction batteries, the buses run without
using any fossil combustibles. Thus the
Ligh Trams are sustainable and environ-
mentally friendly as well as ultra-silent.
The batteries are charged while the vehi-
cles are in operation using the overhead
lines. They are designed to meet Zurichs
special requirements and can thus be
operated over stretches as far as 1.5 km
without the need for overhead-line opera-
tion. It is possible to fully operate the new
vehicles electrically, especially in areas
with building sites and blockage of the
bus lane. This also facilitates exhaust-free
and low-noise manoeuvring and parking
in the bus depot. The performance elec-
tronics are supported by a high-power
battery chargers which are also able to
charge the batteries with energy released
during braking. It is integrated in the roof-
mounted equipment enclosure and can
recharge the traction battery within one
complete line cycle. Delivery of the new
24-metre vehicles to the VBZ will begin
as early as autumn of 2012.
In addition to Supercaps supplying energy
to applications with high cycle loads, the
lithium ion batteries ofer an additional
possibility of environmentally friendly
energy storage. With this innovative
equipment, Vossloh Kiepe has created
yet another alternative feature for buses
used in public transport services.
When cars talk to each
other
The key to intelligent driving, which is syn-
onymous with energy-ef cient and safe
driving, is forward thinking. To help drivers
plan ahead, vehicles from the BMWGroup
are already ftted with a large number of
sensors designed to improve safety, com-
fort and ef ciency. Often, however, these
sensors have only a limited predictive
capability or horizon. Car-to-x commu-
nication extends this horizon signifcantly,
and will in future allow drivers to see
long distances ahead, into areas currently
hidden from view, and even around not
just one but many corners.
Car-to-x communication means electronic
networking of vehicles and roadside in-
frastructure, with the aim of exchanging
information directly both between road
users and between road users and road-
side infrastructure such as traf c lights.
Car-to-x communication is a comprehen-
sive communication network which any
road user can take part in.
Car-to-x communication usually operates
via WLAN or mobile phone connections.
For standard automotive application,
car-to-x communication at present uses
high-speed WLAN networking based on
the high-frequency WLAN IEEE802.11p/
G5A standard, which is designed to allow
real-time communication. The protocol
allows large numbers of participants to
communicate simultaneously without
interference. At the same time the per-
formance of mobile phone networks is
improving steadily, with an increase in
bandwidth and a reduction in data lag
the so-called latency times. Therefore,
this type of medium, too, is becoming
increasingly important for car-to-car com-
munication, for example as a complement
to direct communication via WLAN.
Integrated and connected vehicle
functions are nothing new within the
BMW Group. Connectivity for infotain-
ment applications already made its debut
in the 1990s with BMW ConnectedDrive.
For some years, the focus of development
work in the BMW Group has been shifting
increasingly towards integrated and con-
nected comfort and, in particular, safety
functions. Here, car-to-x communication
opens up completely new potential. In
the event of a hazard, extensive con-
nectivity between vehicles allows on-
coming and following traf c to be given
advance warning of potential dangers,
and therefore to react appropriately and
in good time. But warnings are only one
possible use of this communication plat-
form. Since infrastructure data, too for
example about traf c light phases can
be integrated into this communication
system, information is available which
allows drivers to easily adapt their driving
style for even greater ef ciency, thereby
signifcantly reducing vehicle emissions.
This technology therefore ofers new solu-
tions not only for proactive safety and ac-
cident prevention but also for intelligent
energy management.
The more information I have about the
rest of my journey for example, if I know
in advance when traf c lights will change,
or if I know that an accident has just hap-
pened further along the route the more
promptly I can react, which means I have
less stress and can either avoid hazardous
situations altogether or at least reduce the
risk. (Karl-Ernst Steinberg, Head of Infor-
mation and Communication Technologies
at BMW Group Research and Technology).
In combination with existing vehicle sen-
sors, car-to-x communication provides
avaluable starting point or enhancement
for a wide range of BMW ConnectedDrive
driver assistance and information sys-
tems of the future. These technologies,
combined with the drivers own input,
create an extremely high-performance
macrosystem capable of ensuring a safe
and ef cient journey from start to fnish.
III/2011 10
III/2011 10
IV/2011 10
ThyssenKrupp Elevator
presents two space-
saving innovations
ThyssenKrupp Elevator has two revolu-
tionary new products for its customers
the iwalk moving walkway and the Velino
Compact escalator. Both combine for-
ward-looking technology with optimum
passenger comfort and environmental
compatibility. With their reduced external
dimensions, the installations are neat
in appearance and their space-saving
design makes them equally suitable for
both new installation and modernization
projects. Wider steps and pallets not only
provide more space and comfort for pas-
sengers but also signifcantly increase the
transport capacity of the installations.
The modular design of the iwalk provides
outstanding versatility and fexibility. Un-
like conventional moving walkways, the
horizontal model can be installed directly
on existing foors with no additional
construction work required. Thanks to this
unusual concept, individual segments can
be added or removed whenever neces-
sary in the shortest possible time the
entire installation can even be moved
to a new location. That makes the iwalk
especially suitable for metro stations, train
stations, airports and exhibition grounds.
With these two new products, Thyssen-
Krupp Elevator is responding to increasing
demands from customers for fexibility
and sustainability, says Dr. Olaf Berlien,
CEO of ThyssenKrupp Elevator AG. We
have added two outstanding innovations
to our portfolio which set new standards
in the industry, and not just because of
their compact design and environmental
benefts.
For example, both the iwalk and the Velino
Compact can be ftted with a new energy
saving system. Depending on the num-
ber of passengers, the system optimizes
power consumption without reducing
operating speed. As well as cutting energy
requirements this also extends the life
time of the drive system. Further savings
are achieved by using modern compo-
nents and ef cient LED lighting. And the
compact size of the systems also adds to
their green credentials.
Membrane structures
for stadiums
When building stadiums, planners are
increasingly taking advantage of the ben-
efts ofered by membrane architecture,
enabling the creation of new and modern
forms. Two well-known examples are the
Olympic Stadium in Berlin and the Green
Point Stadium in Cape Town.
The framework conditions for the new
roof of the Olympic Stadium in Berlin
placed considerable demands on the ar-
chitects, as the roof had to remain within
the footprint of the existing grandstand
structure, which is listed as a building of
major historic interest. At the same time,
supports and masts should restrict the
view of the spectators as little as possible.
More dif cult still: the new roof had to
be installed without the need to cease
operation of the stadium. A light steel
cantilever arm construction was selected
for the roofng around the circumference
of the stands, with an opening above
the historic Marathon Gate. This also
means that the line of sight to the green
of the Maifeld and to the bell tower so
important to the conservationists is
preserved. 132 external supports and
20slim boom supports in the upper stand
area, with a diameter of 250 mm at their
base, bear the majority of the weight
of the steel structure of the apparently
foating roof. The company Hightex
GmbH in Rimsting a specialist in the
Civil engineering
IV/2011 11
area of textile architecture covered the
upper side of the support structure with
27,000m of woven glass fber membrane
distributed over 77 individual sectors. The
membranes consist of woven glass fber
fabric coated with 3M Dyneon PTFE and
3M Dyneon Fluorothermoplastic, which
exhibits tensile strength of up to several
tonnes per square meter whilst weighing
only one to one and a half kilograms per
square meter.
The Green Point Stadium in Cape Town
was newly built for the 2010 Football
World Cup. In this case, a multifunctional
arena was created with a spectator ca-
pacity of 68,000 seats, all ofering the
best-possible view. The fowing facade
of the stadium consists of an abstract,
light membrane structure consisting of
extensive concave elements. The trans-
lucent surface absorbs and refects day-
light in a unique fashion: at sunset the
stadium shimmers with a reddish light,
which turns blue on summer days and
gray during unfavorable weather condi-
tions. The wave-form roof was clad with
composite safety glass and covered on
the interior with a translucent mem-
brane skin. Technical elements such as
sound equipment and lighting could be
integrated between the glass cladding
and the membrane. Verseidag Indutex
GmbH in Krefeld, a company specializing
in textile architecture, supplied the textile
load-bearing structures made of duraskin
membranes. Various coating processes
on diferent carrier and coating materi-
als result in optimum protection, similar
to asecond skin. Like those used in the
Berlin stadium, the duraskin membranes
also consist of glass fber textile material
coated with Dyneon PTFE and Dyneon
Fluorothermoplastic.
The coating provides the membrane with
the features that are decisive for robust
use in stadium construction: the surface
of the coating is very smooth and is per-
manently resistant even to extremes of
weather as long years of experience in
diferent climatic zones testify. In addition,
Dyneon PTFE is resistant to virtually all
chemicals and exhibits good mechanical
characteristics. A major advantage of PTFE
coatings is that they do not require sof-
teners or stabilizers, which can evaporate
over time, leading to embrittlement of the
coating. Membranes coated with Dyneon
PTFE and Dyneon fuorothermoplastic
remain smooth and elastic, ofering no
cracks where bacteria or molds can gain
a foothold, and even after many years
in position, a shower of rain is generally
suf cient in order to clean the roofs. The
translucency of the fabric guarantees op-
timum lighting conditions for spectators
and players during daylight.
Plenty of light for
a modern working
environment
A new example of great architecture has
stood since September 2009 directly on
the River Elbe, in the harbor district of
HafenCity in the Hanseatic City of Ham-
burg: the new, state-of-the-art Unilever
Headquarters for Germany, Austria and
Switzerland can well be described as an
of ce block of the new era.
The Unilever building combines open-
ness, vitality and quality of life in a quite
unique way. The individual departments
within the building are linked by means
of stairs, bridges or ramps. From their
so-called open space workstations,
employees can enjoy the view over the
HafenCity and the Elbe or look out on the
central atrium, which forms the core of the
building. It was therefore no accident that
the building was honored with the World
Architecture Festival Award at the end of
2009 as the Best Of ce Building in the
World. Around 6,400 m
2
of high-perfor-
mance flm of the fuoropolymer material
Dyneon(TM) ETFE are incorporated in the
facade of the of ce complex, making it
one of the largest single-layer flm facades
in the world. Ever greater numbers of
architects are taking advantage of the
benefts of these light flm structures,
which combine the possibilities of great
freedom of design with very favorable
properties as regards light.
The innovative facade was executed by
the company Vector Foiltec in Bremen,
a worldwide technological leader in the
feld of innovative building with ETFE.
The membrane casing consists of indi-
vidual TEXLON facade elements, with
NOWOFLON ET high-performance flm
stretched over, which were placed in front
of the insulating glass of the building.
The flm was manufactured by NOWO-
FOL Kunststofprodukte GmbH & Co. KG
from Siegsdorf. NOWOFLON ET high-
performance flms made of Dyneon ETFE
exhibit tensile strength of much more
than one tonne per meter while weigh-
ing themselves only half a kilogram per
square meter. They are also character-
ized by very high tear and puncture re-
sistance, resistance to hail and excellent
transparency in visible light which has
a very positive efect on the atrium of the
Unilever headquarters. Because of their
low-energy surface, which does not ofer
any opportunity for molds and bacteria
to adhere, a simple shower of rain is suf-
fcient to clean the facade. A particular
beneft for large-scale buildings, such as
this, is that the highly-transparent flms of
Dyneon ETFE are fre-classifed according
to Class B1. The lifetime of the flms also
fulflls expectations, as the material has
demonstrated its worth in architectural
applications for more than 20 years and
has proven extremely hard wearing. This
means that these flms are virtually main-
tenance-free an important factor when
calculating costs over the entire life cycle.
IV/2011 12
Trade Fair for Industrial
Heating & Cooling
Technology
WTT Expo 2011
(27
th
29
th
September 2011,
Karlsruhe) maintains its position as an important
platform for the industry of industrial heating
and cooling technology
With 140 exhibitors from 16 countries and
1,800 trade visitors from ten countries,
the WTT Expo performed quite well as
an exclusive platform for the industry.
The WTT Expo, which for the frst time
did not take place as part of a trade fair
combination, thus proved its importance
for the user industries. The Trade Fair for
Industrial Heating and Cooling Technol-
ogy opened its doors under the patron-
age of Parliamentary Secretary of State
Katherina Reiche, Federal Ministry for the
Environment, Nature Conservation and
Reactor Safety, for the forth time at the
Karlsruhe Trade Fair Center.
We are proud that the WTT Expo has
as a further specialised trade fair found
apermanent place within our portfolios.
We are very pleased about our record
number of exhibitors this year and about
the fact that according to the survey every
3
rd
visitor uses the WTT Expo as the only
exhibition for obtaining information, ex-
plained Britta Wirtz, Managing Director of
Karlsruher Messe- und Kongress-GmbH.
The exhibitors appreciate the WTT Expo
as a platform for the industry with avery
high quality of trade visitors. 80 per
cent of the exhibitors support the pro-
duct-related trade fair concept of the
WTT Expo.
Every 4
th
visitor travelled more than
300km to come to the WTT Expo. 70 per
cent of the visitors were satisfed with the
visit to the exhibition. Their aims were
above all to establish and keep contacts,
to obtain information on innovations
as well as the products and services. 91
per cent of the visitors participate in the
procurement decision-making process.
About 72 per cent of the trade visitors
IV/2011 13
intend to make an investment after the
exhibition on the basis of the information
obtained.
Extraordinary response
to the specialist
supporting program
The market leaders of the industry
presented themselves at the special
Hall Heating Systems exhibition, tak-
ing place for the frst time on occasion
of the WTT Expo. We are proud that
we succeeded in convincing eleven
companies for our very first special
exhibition. The thematic integration
into the WTT Expo was unanimously
considered to be coherent and appropri-
ate. We would like to expand this area
for the next event, since especially the
topic of heat recovery is the common
denominator for the core topics of the
WTT Expo, the heat exchanger and heat
carrier technology as well as for the hall
heating systems, explained Harald Krss-
mann, initiator and project manager of
the WTT Expo.
The supporting program turned out to be
highly popular. 37 per cent of the trade
visitors used the opportunity to obtain
detailed information through the special-
ist program.
A great success was the lecture series
Modern hall buildings an important
market for energy-ef cient systems in
the framework of which Prof. Dr. Ing. Bert
Oschatz, ITG Institute for Building Systems
Engineering Research and Application
Dresden, presented frst results of the
studies on decentralised hall heating sys-
tems, providing the basics for a correct
energetic assessment of hall buildings
and their heating systems. Concretely,
the results are to be integrated into the
revision of the DIN V 18599 standard and
thus into the update of the German En-
ergy Conservation Regulation announced
for 2012.
The Heat Exchanger Forum of energie-
cluster.ch, which was represented on
the WTT Expo with a Swiss Pavillon, was
very well received by the trade visitors:
We were surprised and very pleased
about the great acceptance of the Heat
Exchanger forum. More than 60 partici-
pants, more than we had expected, came
to our specialised presentations, sum-
marised Jrg Krle, Managing Director
of energie-cluster.ch.
Exhibitor statements
to the WTT Expo:
We have reached our goals: The interest
of the visitors was great. We had promis-
ing contacts and many new contacts on
our booth. Lars Drge, Product Manager
of G.A.M. Heat GmbH.
For us, the WTT Expo went very well. We
had many interesting new contacts on our
booth, who were already well informed.
Here we are at the right place; the WTT
Expo is our platform. Marcel Schieskow,
HTA. WrmeRckgewinnung.
We had interesting talks with dealers,
exhibitors, staf members from research&
development and suppliers. The sup-
porting program, in which interesting
aspects were highlighted, has made a
very good impression on us. Katharina
Schmelzer, Account Manager, Siemens
AG Industry Sector.
We had high-quality and interesting
contacts on our booth. The organisation
of the exhibition was perfect. Udo Blume,
PTD Business Developement Manager,
Alfa Laval Mid Europe GmbH
We are glad to have the WTT Expo as
a presentation platform between the
ACHEMA. The range of exhibitors and
the qualifed specialist audience make
the WTT Expo an interesting exhibition.
Martin Kessler, Ingenieurbro fr Kor-
rosionsschutz im Chemieapparatebau
(Engineering Company for Corrosion
Protection in the Chemical Equipment
Industry) and working for Mersen France
Py s.a.s.
The next WTT Expo will take place in
September 2013 in the Karlsruhe Trade
Fair.
Further information under:
www.wtt-expo.com
Contact for the WTT EXPO:
PP PUBLICO Publications
Harald Krssmann
Tel.: +49 1601791233
Fax: +49 2017988278
E-mail: pp-publico@online.de
IV/2011 14
News from Electrotechnics
at the ELECTRON,
FOR ENERGO and
FOR AUTOMATION
Trade Fairs
Companies from the sectors of
electrotechnics, power enginee-
ring, automation, electronics
and other areas will present their
news in Prague again, this time
at the second edition of the Ele-
ctrotechnical Trade Fair known
as ELECTRON which is to be held
already on 1316 March 2012 at the Exhibition
Centre Prague Letnany (PVA EXPO PRAHA).
The organisers have prepared several
important changes for exhibitors and
visitors. The frst of them is the shift of
the timing of this event to the month of
March, which means that ELECTRON will
become for many companies the place
where they will present their news and
innovations from the sector. A positive
change, for both the ELECTRON Trade
Fair and for the entire Prague exhibition
activities, is construction of new halls
in the place of the former halls 3 and 4,
which can provide the exhibitors with
abetter quality of background facilities,
lecture premises as well as a wider range
of services ofered.
One of the positive changes is without any
doubt also the simultaneous organisation
of the ELECTRON trade fair with the tradi-
tional trade fairs FOR INDUSTRY the 11
th

International Trade Fair of Engineering
Technologies and FOR LOGISTIC the 3
rd

International Trade Fair of Transport, Lo-
gistics, Storage and Handling. This means
that all exhibitors can address a wider
group of visitors and potential customers.
Likewise, exhibitors also have the pos-
sibility of presenting themselves at spe-
cialised trade fairs FOR ENERGO the
1
st
International Trade Fair of Electricity
Generation and Distribution and FOR
AUTOMATION the 1
st
International Trade
Fair of Automation, Control Technology
and Measuring Equipment. Firms from
IV/2011 15
all these sectors can now present their
products and services to their traditional
as well as new customers for the frst time
in the Czech Republic and focus their
presentations on their target groups. The
simultaneous trade fairs have a strong
media campaign in relevant specialised
media and are supported by professional
organisations from individual areas of
activities.
The trade fairs are held under the auspices
of the Ministry of Industry and Trade, Eco-
nomic Chamber of the Czech Republic,
Chairperson of the Chamber of Deputies
of the Parliament of the Czech Republic,
Czech Electrotechnical Association, Czech
Technical University, Czech Association of
Telecommunications, Brno University of
Technology and others.
Already now, such companies as ABB s.r.o.,
Helukabel CZ s.r.o., Rittal Czech, s.r.o., GHV
Trading spol. s r.o., HEIRU CZ s.r.o., Lapp
Kabel s.r.o., Turck s.r.o., SMA Czech Repub-
lic, Prask energetika a.s., ELEMAN s.r.o.,
Elsaco Ing. Jindich Franc and many
others have fled their registration forms
for participation. We assess the ELEC-
TRON Trade Fair positively. Our aim to
meet our partners and customers, and
to present our innovations was fulflled
by us 100 %. We were highly surprised
by the large number of visitors, which
was very good for the 1
st
edition, and
most visitors were professionals in the
feld of electrical installations, which is
our target group. It has been defnitely
confrmed that an electrotechnical trade
fair has its traditional place and justifca-
tion in Prague the centre of the Czech
Republic, states Ji Kube, Marketing
Department Manager of ABB s.r.o., org.
unit Elektro-Praga, in his comments on
the companys participation at the frst
edition of the trade fair.
Trade fair visitors
The number of visitors coming to the
trade fair is supported by a strong media
campaign focused on professionals in the
felds of electrotechnics, electronics and
power engineering, which has started
in professional periodicals and on spe-
cialised Internet servers already at the
beginning of June 2011. The campaign
will take place not only in the Czech Re-
public, but also abroad. Before the term
of the trade fair, the media promotion
will be extended with billboards, radio,
daily press, professional magazines and
Internet portals focused on the general
public. The trade fair media campaign
will cover the Slovak Republic as well for
2012. Outputs in a number of professional
periodicals and web facilities are planned.
The number of visitors is supported by the
actual exhibitors as well. For this reason,
the ELECTRON trade fair ofers the chance
of free return tickets, chosen randomly
and electronically. Besides this, the trade
fair promotion will be focused, in a tar-
geted manner, besides the electrotechni-
cal industry, also on other industrial areas,
such as engineering, building industry
and many other felds.
Accompanying
programmes
Of course, the entire trade fair will be ac-
companied by lectures, conferences and
seminars aimed at current topics, which
are prepared in cooperation with leading
experts and important organisations of
individual sectors. The event known as
ENERGO SUMMIT 2011 is planned on the
frst day of the trade fair and its main top-
ics will be renewable energy resources,
energy efectiveness and savings, strat-
egies for competitiveness, sustainable
and safe energy and new technologies as
asupport for energy supply stability and
security. Another interesting workshop
will be focused on the current topic of
electromobility.
An integral part of the event will be vari-
ous competitions for exhibitors and visi-
tors. One of the competitions prepared is
the GRAND PRIX of the ELECTRON 2012
Trade Fair and of the simultaneously held
trade fairs. Any exhibitor can register its
product in this competition and registered
products will be assessed by a profession
jury consisting of leading experts in the
various disciplines. The announcement of
the competition winners will take place
at the Festive Evening Party of exhibitors.
Another opportunity for exhibitors is the
competition TOP EXPO of the ELECTRON
2012, FOR ENERGO 2012 and FOR AUTO-
MATION 2012 Trade Fairs competition
for the best arrangement of the Trade Fair
exposition. The evaluation will cover the
aesthetic design and originality, as well
as the approach of business staf and
hostesses towards customers.
Media partners of the
trade fair
A great emphasis is placed by the organis-
ers on the media support of the trade fair
in a number of professional magazines,
Internet servers and periodicals. These are,
for example AZ Elektro, Energieapenze,
Elektroinstalatr, Praktick elektronika,
A radio, Elektrotechnika v praxi, Radio-
amatr, Automa, Elektro, Svtlo, Energe-
tika, JMO, Interir veejnch budov, Energy,
Pro energy, Svt prmyslu, Energie kolem
ns, New Energy, Sdlovac technika, TZB
info and many others.
It is still possible to register at the Trade
Fair and to become one of the exhibiting
companies presenting their innovations
at PVA EXPO PRAHA. For more informa-
tion please contact the Trade Fair team or
visit www.electroncz.cz, www.forenergo.
cz, www.forautomation.cz.
ABF, a.s.
Mimosk 645
19000 Praha 9
tel.: +420 225291136
e-mail: electron@abf.cz
IV/2011 16
International Trade Fair of
Low-Energy Building
FOR ARCH
The FOR ARCH 2011 trade fair reception
is now over but the next event is already approach-
ing. The 23
rd
International Building
Trade Fair FOR ARCH, will be held on
1819 September 2012 at PVA EXPO
PRAGUE, and its main topic will be
low energy building again.
First of all, it is important
to express thanks to the exhibitors, visi-
tors, media partners and all cooperating
companies for their participation, support
and cooperation within the framework of
FOR ARCH 2011.
We believe that each of the 78,645 visi-
tors found at the trade fair what he or she
was looking for and that the exhibitors
presenting their ofers at a net exhibi-
tion area exceeding 17,000 m
2
achieved
the expected results. We hope that the
trade fair was a pleasant and commer-
cially successful event. This year there was
amassTV campaign thanks to which we
have achieved a larger number of visitors
coming to the trade fair, in comparison
with the last years event. Also for the
22
nd
edition of the trade fair we prepared
arich accompanying programme which
was complemented with a special com-
petition with the trade fair partner, BEST,
a.s., a leading concrete paving system
manufacturer, for prizes of a total value
of CZK 500,000.-.
The complete Trade Fair overview was
published in FOR ARCH 2011 Final Report
and can be found on our web-pages but
still it is useful to mention some impor-
tant facts:
Number of exhibitors: 769
Number of countries: 15
IV/2011 17
Net exhibition area (in m
2
): 17,076
Number of Trade Fair visitors: 78,645
Number of journalists accredited: 234
FOR ARCH trade fair
characteristics:
The largest building trade fair in Bo-
hemia with participation of foreign
exhibitors.
Building trade fair with the longest tradi-
tion in the Czech Republic.
Representation of investors, developers,
manufacturers, suppliers, craftsmen and
others from the felds connected with
the building industry.
Practical presentations of building crafts
and trades.
Professional accompanying pro-
gramme conferences, exhibitions,
seminars, workshops.
Extensive media campaign in the Czech
Republic as well as abroad.
Professional nationwide competitions.
The fact that the FOR ARCH trade fair is
perceived by the professional public as
aprestigious and at present already tra-
ditional presentation of the best products
and services in the sector is confrmed also
by the auspices of nine leading institu-
tions, chaired by the Ministry of Industry
and Trade of the Czech Republic and the
Association of Building Entrepreneurs in
the Czech Republic.
As far as the next years edition is con-
cerned, we have prepared an innovation
for all visitors. Simultaneously with the
FOR ARCH 2012 trade fair, also the SWIM-
MING POOLS, SAUNAS & SPA trade fair will
be held and will complement the existing
sections. All the news and information
for next years preparations can be found
online at www.forarch.cz.
The upcoming year of this most visited
trade fair in the Czech Republic in 2011,
will see a return to the Tuesday-till-Satur-
day timetable in accordance with requests
from both exhibitors and attending pro-
fessionals.
On behalf of the team of the organising
company, ABF, a.s., we are looking forward
to meeting you during preparation and
in the course of the next years Interna-
tional Building Trade Fair FOR ARCH 2012
in Prague.
IV/2011 18
The 20
th
annual AMPER
Trade Fair
The preparations for the jubilee 20
th
an-
nual international trade fair of electro-
technics, electronics, automation and
communication technologies AMPER
2012 are fully underway. The traditional
festival of all specialists and fans from the
feld of electric technology, electronics,
automation and modern communica-
tion technologies will be held between
20
th
and 23
rd
March 2012 at the BRNO
EXHIBITION CENTER.
Over 20 years of
AMPER
The AMPER trade fair has been develop-
ing for 20 years. Contemporaries might
remember the start of the trade fair in
1993 in the Prague Palace of Culture or
the AMPER of 1996 held in the exhibi-
tion center in Strahov. With an increas-
ing number of exhibitors and increasing
requirements on the quality of trade fair
services, AMPER moved to the Prague-
Holeovice Exhibition Center and then
to PVA Letany Prague. In 2011 AMPER
was held at the Brno Exhibition Center
for the frst time. The connection of one of
the most signifcant and most functional
exhibition centers in Central Europe and
the largest electric technology trade fair
in the Czech Republic and Slovakia al-
lowed the trade fair quality in this feld
to reach a brand new dimension. The
Brno Exhibition Center ofers exhibitors
the most modern halls with a total net
exhibition area of up to 130,000 m
2
and
a world-class service quality.
Looking back at the
previous trade fair
580 companies from 24 countries partici-
pated in AMPER 2011, which was held in
the completely flled halls P, F and G1. A
total of 42,300 specialists visited the trade
fair. Exhibitors presented their new prod-
ucts, entered deals and discussed cur-
rent subjects in the feld at 27 specialized
conferences and seminars visited by 1,230
registered participants. All of this was
happening over the course of four days.
Preparations for the
20
th
year are fully
underway
The positive evaluation by exhibitors and
visitors of AMPER 2011 predicts its further
development. In November the number
of registered exhibitors at AMPER 2012
exceeded a signifcant limit, and over
420companies from traditional as well as
new felds have confrmed their participa-
tion in the trade fair. The global electric
technology concern SIEMENS will again
be presenting itself at AMPER, as well
as OEZ, the leader in the feld of circuit
and low-voltage device protection, and
The preparations for the jubilee 20
th
annual interna-
tional trade fair of electrotechnics, electronics, auto-
mation and communication technologies AMPER 2012
are fully underway. The traditional festival of all spe-
cialists and fans from the field of electric technology,
electronics, automation and modern communication
technologies will be held between 20
th
and 23
rd
March
2012 at the BRNO EXHIBITION CENTER.
IV/2011 19
the feld of industrial automation will be
represented by companies such as TURCK,
PHOENIX CONTACT, BLUMENBECKER, OM-
RON, B+R AUTOMATIZACE, FESTO and
AUTOCONT CONTROL SYSTEMS. New
products from its divisions will also be
presented by the world leader in auto-
mation and energy technologies ABB.
New products from the feld of electric
energy will be presented by e.g. KO-
VALEK, LABARA, Power Energo,
Synfex Elektro, ZPA Smart Energy, Delta
Energy Systems, DRIBO, EEIKA Brno, EGE,
ELBA, ELPRO ENERGO, IBC SOLAR and
others.
The section of conductors and cables will
include the world-class producer and sup-
plier of cable technology LAPP KABEL,
the signifcant German company HELUKA-
BEL as well as for instance Tyco Electronics
Czech and KABELOVNA Dn Podmokly.
The traditional feld of electric installation
technology will contain the presentation
of the pure Czech company KOPOS KOLN
producing mostly electric underground
material, as well as ENIKA.CZ, ELEMAN,
KLAUKE z. NITSCH, SILENT CZECH, OB-
ZOR v.d. and others.
News from the feld of intelligence, secu-
rity, camera and identifcation systems
and devices will be presented by JABLO-
TRON ALARMS, ABBAS, KOUKAAM, ELKO
EP, BRADY, ESTELAR and others.
The section on electronic parts and
modules will let visit, among others, the
stands of Fischer elektronik soustkov
distributor, Quittner & Schimek, OFFI-
CIAL ELECTRONIC, HARTING, SENO, GM
electronic. The area of measurement and
testing technology will be represented
by the stands of ROHDE & SCHWARZ
Praha, TMV SS, BLUE PANTHER, GHV
Trading and others. The section of light-
ing technology will also be interesting,
with presentations of companies such
as VYRTYCH, NEDELKO, GREENLUX, ELE-
KTROSVIT Svatoboice, ELKOVO epelk
and many others.
The jubilee 20
th
year will be held in the
modern halls P (15 000 m
2
), F (7 300 m
2
),
G1 (5 000 m
2
) and for the frst time the
prestigious hall V (12 000 m
2
). In coopera-
tion with our specialist partners we are
again preparing a range of conferences,
seminars, training sessions in the confer-
ence halls of the entry hall P, in the Busi-
ness Center and in the Holiday Inn hotel.
Special attention will again be given to
e-mobility. Visitors will have the option
of inspecting electromobiles and taking
them for test drives.
We are also preparing a ceremonial formal
event for the celebration of the jubilee
20
th
year of AMPER, on the frst day of the
trade fair, i.e. 20
th
March 2012 at 8pm at
the representation areas of the New City
Hall of Brno.
New AMPER CAREER
DAY
AMPER 2012 will not only allow the pres-
entation of new products and establish-
ment of new business contracts, but also
the option of meeting and addressing
young talented people from the feld and
fnding suitable potential employees.
This meeting with the representatives
of companies, specialized schools/uni-
versities and students AMPER CAREER
DAY will occur on Friday 23
rd
March 2012
directly at AMPER. It allows the unique
opportunity to establish communication
with potential future employees educated
in the feld and the option to directly
address the requirements and opinions
of participants from the feld of electric
technology, electronics, automation and
communication.
Registration for
AMPER 2012 is still
open
All parties interested in participating
in AMPER 2012 may still register. More
information is available at www.am-
per.cz or contact the AMPER trade fair
team (amper@terinvest.com, tel.: +420
221992144).
IV/2011 20 IV/2011 20
Located on a major railway between
the Russian hubs of Tula and Moscow,
Shchekinoazot is a booming chemical
enterprise with a history of innovation.
With 70 % of its products exported out
of the country, mainly to Central and
Eastern Europe, the company continues
to introduce new products to its range
(electrodialysis units are the latest,
high-tech introduction), while working
consistently, for decades, to mitigate
the environmental impact of its opera-
tions and build a strong community in
the small town where it provides the
majority of jobs and sponsors a range of
social projects.
Jude Bowdler talks to Andrej Tokarev, the
fnancial director of Shchekinoazot, about
the companys long and varied history
and its responses to the challenges of
the last few decades.
The Origins
The companys origins date back to 1946,
when the Soviet government decided
to build a coal gas manufacturing plant
to meet the growing demand for gas
in the postwar Moscow and the nearby
Tula. The plant, situated in a small village
of Shchekino, took nearly a decade to
complete, and the gasworks did not start
operating until May 1955. Four years later
the facility was renamed the Shchekino
Chemical Plant and started producing
JSC Shchekinoazot
Changing the Perceptions of Chemistry
IV/2011 21 IV/2011 21
caprolactam, methanol, ammonia, urea, formaldehyde,
and several other, related, compounds.
In the following years, the name of the plant became syn-
onymous with the management method that it pioneered
in the late 1960s. The method, which enabled the plant to
boost its production fgures while signifcantly reducing the
number of employees, was widely discussed and applied
throughout the Soviet bloc. With time, it became clear that
Shchekino management techniques had their limitations,
at least in the context of the 1970s Soviet economy, and
the initial enthusiasm waned.
In the wake of its nationwide fame, which was slowly fad-
ing, the plants management suddenly found itself facing
a challenge that was very local and yet had potentially
global implications.
Shchekino, the administrative area where the chemical
plant quickly became a focal point by creating new jobs
and sponsoring arange of social projects, is also the site
of Yasnaya Polyana (literally, Clear Glade), the ravishingly
beautiful estate of Leo Tolstoy, which is now a museum and
a national heritage object. In the 1980s environmental
activists started voicing concerns that emissions from the
plant may have an adverse efect on the heritage site. The
chemical facility responded by closing several of its produc-
tion lines. No longer able to manufacture ammonia, urea,
and formaldehyde, the plant saw its production fgures
dwindle. Operating at about 50% of its previous capacity, it
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IV/2011 24 IV/2011 24
JSC Shchekinoazot
Changing the Perceptions of Chemistry
continued to produce methanol and cap-
rolactam throughout the turbulent 1990s,
when it was privatised and renamed as
Shchekinoazot.
By 1998, the company acquired the Efre-
movo Chemical Plant, a producer of sul-
furic acid and oleum. Since caprolactam
requires sulfur for production and sulfur
was a rare commodity at the time this
was an important strategic move.
Modernising for the
Environment
The role of Russias oldest company in its
sector had its downsides: the production
process was often inef cient and energy-
intensive. It was clear that Shchekinoazot
could no longer remain competitive un-
less all of its facilities underwent a major
upgrade.
Rather than following the lead of its col-
leagues and doing a simple overhaul of
its equipment, the plant decided to do
a full technology replacement, seeking
out the newest and the most ef cient to
implement at its facilities.
By 2006, it launched its new production
facility for methanol processing. Ametha-
nol production line was the next to un-
dergo renewal, and a contract was signed
with the legendary Danish company, Hal-
dor Topsoe. A 173million Euro project
was due to launch in late September. The
vision was to construct a state-of-the-art
facility that is bound to become the best
in Europe.
This project helped the facility reduce
its energy consumption by a whopping
95%, while cutting in half the amount of
its emissions.
According to the companys fnancial di-
rector, Mr. Andrej Tokarev, the environ-
ment has been a longstanding concern
for the company, particularly since it has
been under the watchful eye of environ-
mentalists for several decades. Over 200
million, in all, has been spent on projects
to reduce Shchekinoazots environmental
footprint, and the company achieved a
tangible reduction of its CO
2
emissions.
Toward Clean Chemical
Production
People tend to think that chemistry is
something dirty or unpleasant, refects
Mr. Tokarev. Yet, chemistry is increas-
ingly very much part of our lives. With
the ever-growing demand for its products,
Shchekinoazot is looking confdently into
the future. Since its production process
relies heavily on petroleum and gas prod-
ucts, it considers itself fortunate to be
based in Russia, with its booming oil and
gas industry. As Russia transitions from
its position as an exporter of raw materi-
als to a bigger emphasis on processing,
Shchekinoazot can certainly play a part
in the process.
Jude Bowdler
IV/2011 25
We have more than 80 years knowledge and experience in the eld
of chemical plant design. We develop and implement the projects for
revamping of existing and construction of new ammonia, methanol
and other chemical plants based on our own as well as other major
technology licensors process design packages through the following
services:
We Design Success
Feasibility Study Reports
Process and Basic Design Packages
Detail Engineering Packages
General Contractor services
A group of Process Technology and Engineering Companies
for Petrochemical Industry
ALVIGO
Contact details at: www.alvigo.org, project@alvigo.ee
ALVIGO participated in the project Methanol producing plant
M-450 for JSC Shchekinoazot as Authority Engineering and Detail
Engineering Contractor who developed the design documentation
as per Russian codes and standards. We have turned an area
saving idea into reality to reduce the capital and operating costs
for Customer even today.
IV/2011 26 IV/2011 26
Whilst the world crisis came to reach
its peak, we have boosted our produc-
tion volume gradually, says Valentin
Zarubin, General Director of Kazremen-
ergo JSC.
With its more than 700 employees and
corporate history dating back as far as
1958, the Kazremenergo JSC now fgu-
res amidst the top ten companies of Ka-
zakhstan. Its products/services pipeline
encompasses the repair, reconstruction
and modernization of diverse energy
equipment, such as steam boilers, en-
gines, turbines, generators, transformers,
reactors, automatized switchers, control
systems, construction and consulting.
To keep in pace with contemporary qual-
ity requirements and sustain the ma-
nagements qualifcation maturity, the
company has recently adopted the
ISO 9001-2009 standard, regarding
quality management survey and require-
ments, which is being implemented into
the overall business process together
with presidential guidelines and specifc
laws of the Republic of Kazakhstan. As
Mr. Zarubin himself testifes: During the
last years, an average of approximately
50% of the companys net proft has been
systematically invested into the amorti-
zation and modernization of our equip-
ment in order to increase productivity and
profciency parameters. Together with
their main production plant in Almaty
headquarters, the company sustains an
impressive automotive feet, weight lifting
and construction equipment, as well as
mobile laboratories, enabling the perfor-
mance of maintenance and monitoring
survey services at distant energy plants.
The main business lines of Kazremenergo
are repair and maintenance of energy
equipment, construction and monitor-
ing. Although present business trends
in global production favor complete
JSC Kazremenergo
Weve boosted our production volume
IV/2011 27 IV/2011 27
replacement of used industrial capacities,
the frequent reality in the CIS and nearby
region is that numerous energy plants and
substations prefer their equipment to be
continuously modernized, updated and
meticulously monitored, due to unaford-
able procurement costs of new equip-
ment. Often such an approach requires
more intelligence and technology skills
than in the case of standardized imple-
mentation of new infrastructure. Thats
where Kazremenergo comes into play.
We are currently executing a state-
commissioned order for the installation
of equipment ot the Shebulak energy
plant. Three energy blocks are being de-
veloped, with the frst having been put
to service in September. In order to keep
to scheduled deadlines, we are cooperat-
ing with partners from Russia, as well as
the Japanese Hitachi, which supplied the
main turbines, and ABB having delivered
generators. The company cooperates
with leading Kazakh companies, such as
KEGOC, SC Almaty Electric Stations,
AES Ekibastuz, Kazzink, Kaztransoil,
Kazchrom, Kazakhmys and others. Fur-
thermore, Kazremenergos engagement
reaches out well beyond Kazakhstan itself,
encompassing Kirgyzstan, Tajikistan with
its Dushanbe and Yavan thermoelectric
plant having been put to service after
20years of frozen activity; commission-
ers from Uzbekistan, Turkmenistan, Iran,
Pakistan, Iraq, Mongolia, Vietnam, India
and Ethiopia complete the client list.
The European vector of Kazremenergos
activity equally deserves attention We
are fond of enhancing further our Euro-
pean partnerships. In past times European
companies played a vital role in supplying
our repair plants with modern metalwork-
ing equipment; for instance, Lincoln Elec-
tric has delivered us key welding layouts.
Nowadays Kazremenergo itself is ahighly
sought-after intermediary between major
suppliers of engines like ABB or Siemens
on one hand, and their Kazakh end cus-
tomers on the other, such as Petra Ka-
zakhstan or Kazgermunay. On this stage
Kazremenergo, in its quality of long-term
service partner for ABB, is responsible for
the installation of engines, troubleshooting,
maintenance and monitoring during
guarantee period states Mr. Zarubin.
Kazremenergo does, in the end, sustain
solid demand for technologically ad-
vanced industrial components, such as
seismically-adapted pumps (Almaty lies
amidst a seismically highly active region),
the latter provided by Lentimex from Slo-
vakia, and cranes, furnished by Klinger
from Austria.
One may think that in such circumstances,
where the companys role is reduced to
providing services upon request, there
may be little space left for individual initia-
tive to be implied on the clients behalf.
To a certain point that may be so, yet
the companys advisory and consulting
importance ought not to be neglected.
Thus, Kazremenergo disposes of a num-
ber of mobile laboratories, that are per-
manently patrolling industry plants and
issuing judgements on their operational
capabilities. As far as HR policy is con-
cerned, we take pride in the fact that in
times when the world is distressed by the
IV/2011 28 IV/2011 28
economic crisis, we have been able to create new job op-
portunities. During the frst half of 2011 weve welcomed
as many as 65 new employees Mr. Zarubin reveals.
Moreover, we sustain close partnership with educational
institutes and the academic community, such as the Almaty
Institute of Power Engineering and Telecommunications.
Between two and fve study grants are awarded each year
at the companys expense, safeguarding the awardees en-
rollment at Kazremenergo once theyve graduated, with a
loyalty period settled for 5 years. The majority of those who
have passed are likely to stay for good. he further adds.
The company was actively engaged in developing and
supporting the newest ecology projects and legislation
guidelines, together with state legislative bodies. Worth
mentioning is the project of modernization of the Almaty
thermoelectric plants burner devices. Kazremenergo,
in cooperation with the Pavlodar Research Center and
academics from Novosibirsk, have enabled the plant to
reduce substantially the blowout of nitric oxide into the
atmosphere. Moreover, Kazremenergo has realized, upon
the initiative of SC Almaty Electric Stations, several pro-
jects of purifcation of fue gases, using instead of elec-
troflters emulgators only. The purifcation ratio averages
some 99.5%, depending on the quality and homogene-
ity of fuels utilized. Considering the severe ecological
JSC Kazremenergo
Weve boosted our production volume
IV/2011 29
restrictions on environment pollution,
and huge fnes put on behalf of legislation
violation, most companies apprehend
the advantages of keeping to the rules
and are motivated to safeguard them.
This applies even to the development of
nuclear plants, of which Kazakhstan as
yet has none.
In a period where the outer world is per-
manently troubled by uncertainty, mar-
ket volatility and overall economic crisis,
Kazremenergo constantly increases its
production volume and turnover. Nor has
the company acquired any dubious funds
in any way, neither has it speculated with
versatile market assets. The only trouble-
some issue might have arisen from the
somewhat restrained payment ability
of several clients, but, nonetheless, as
Mr. Zarubin concludes with the major-
ity of our clients being energy suppliers,
they forcibly are likely to sustain a certain
minimal output level During any times,
people need heating, electricity and gas,
lighting, which are primary needs. This is
the main reason why we havent been
damaged by the crisis. And even as it
reached its peak, we have boosted our
production volume gradually.
Stanislav Slabeycius
IV/2011 30
Kirov Non-Ferrous Plant Self-Sufficiency
as a Cushion Against Economic Upheavals
The Ural region of Russia is known for its
rich mineral resources, so it is unsurpris-
ing that it became home to some of the
countrys largest mining and metal-
lurgical companies. One of these is the
Ural Mining and Metallurgical Company
(UMMC), a large holding with a focus on
mining, non-ferrous metal processing,
and machine building. The companys
operations cover the entire process
chain from mining to the manufac-
turing of copper cathodes, rods, rolled
non-ferrous metal products, and wiring
to the production of high-end products,
such as radiators for automobiles and
railway locomotives.
Jude Bowdler interviewed Aleksey
Shcherbakov, Sales and Marketing Di-
rector of the holdings Non-Ferrous Metal
Division to learn about its position in the
global market and its responses to recent
economic developments.
Four Companies Under
One Roof
The Non-Ferrous Metal Division of UMMC
(UMMC NFMP) was formed in 2007,
bringing together several large metal-
lurgy facilities including Kirov Non-Ferrous
Metal Processing Plant, a producer of
plates, sheets and wires from copper and
copper alloys for a wide range of indus-
tries. In addition to managing this major
enterprise, the Non-Ferrous Metal Division
oversees the operations of another Rus-
sian non-ferrous metal processing facil-
ity located at Kolchugino. Both plants
are consistently listed among Russias
largest manufacturers and suppliers of
rolled metal products, with the Kirov Plant
ranking frst and the Kolchugino facility
coming third, countrywide.
The Non-Ferrous Metal Division is also
responsible for streamlining the sales
operations of two other plants: Revda
Non-Ferrous Metal Processing Plant, and
FBC Majdanpek a copper tube producer
in Serbia. Taken together, the four above-
mentioned plants manufacture a wide
range of items from copper, brass, copper-
nickel alloys, and bronze. Needless to say,
all of these four companies are major
taxpayers in their regions, forming the
IV/2011 31
backbone of local economies and creating
thousands of jobs.
Kirov Non-Ferrous
Metal Processing
Plant, A Russian Giant
With its monthly output of up to 2,500
tonnes of rolled metal products, Kirov
Non-Ferrous Metal Processing Plant, re-
mains the holdings largest production
facility. The plant was established in 1956
in the historic city of Kirov, approximately
900 kilometres from Moscow. Kirov Plant
uses fat and ring rolling technologies to
produce a wide range of products, from
general-purpose sheets used in construc-
tion and machine-building to thin radiator
strips. Its products also include ribbons
of complex alloys used for minting coins,
which the plant started to produce in
1996, along with sheets and ribbons used
in the defence industry.
Today, Kirov Plant is a regular supplier
to several major companies outside of
Russia, including the international giant
Phillips. Most of the plants export is deliv-
ered to the UK, India, and the Middle East,
along with many European countries: the
Czech Republic, France, Germany, Italy,
and Poland.
This year, Kirov Plant fnished a major
overhaul that took approximately fve
years and over 30 million to complete.
Improvements included new, state-of-
the-art equipment for each segment of
the production line. The new technol-
ogy enables production of high-precision
strips of up to 25 microns in thickness,
making it Russias and Eastern Europes
only facility capable of doing so.
Modernisation enabled the plant to sig-
nifcantly increase the quality of its prod-
ucts, while reducing production time.
Inevitably, Kirov Plant experienced an un-
precedented growth in production: over
the nine months of 2011, its output was
8% greater as compared with the same
period of the preceding year, which is all
the more striking as so many companies
are experiencing stunted growth in the
wake of the fnancial crisis.
Upgrading Production
and Moving Forward
In order to meet market requirements
the company needs continuous improve-
ment of its equipment. Hence moderniza-
tion a permanent process which goes
on all the plants of The Non-Ferrous Metal
Division. Despite these fgures, we must
continue to move forward, says Aleksey
Shcherbakov, Sales and Marketing Direc-
tor. During the three fve years, starting
next year, the program of reconstruc-
tion of equipment at our facilities will be
aimed at achieving compliance quality of
products with the highest international
standards, as well as maintaining our
competitive advantage in the European
and Asian markets.
UMMC NFMP is the most dynamic com-
pany in the market of rolled copper and
its alloys. Its development was supported
by the resource base of its holding com-
pany, UMMC. In addition, it helps its Non-
Ferrous Division to work realising that
the companys future is to improve the
production and ongoing training of staf.
Today, many rolled copper consumers
in Western and Eastern Europe think-
ing of tomorrow, have signed long-term
agreements with The UMMC NFMP with
transparent terms of pricing. Thats why
the UMMC NFMP is steady on its feet
and looks ahead confdently. The UMMC
NFMP is the leader of Russian copper
industry, which is proud of its partners
and each consumer of its products.
Jude Bowdler
Our products are:
Through Hardened Rolls
Surface Hardened Rolls
Special Rolls
Cast Iron Rolls for Ferrous Metallurgy
Special Machined Spare Parts
Rehardering of Used Roll
Spare parts for rolling mills
Kolding d.o.o.
Nicina 12c
2391 Prevalje, Slovenia
w
w
w
.
k
o
l
d
i
n
g
.
s
i
Losulvit, uncluterium strae furo vit;
num am Romperibes hostem se aperum
esenter obuntus coniae noc, Catus is
estatus iam etodi, ne di, con nestricient.
Nam se nonsum tere actusa ductorei feris
consuli naticia ma, sa ni st? Opio, termaio
rtientem alis aut re conducerit; hum co-
rum postrae, ferfecre et ia? Ovitus, con
Etrit pratus, sin se dis reculviritus ress-
esciem seniciam fue termil vemus iuro
moraCatus sideo, C. Sp. Si pere, manum.
Hinte catemperum ac oia ma, Cata que
coena, nultia nocchuciam. An tem tam
hos, nonsus huite poptiliis etorarite non
tus vis autum mus, fac moerfex se acchum
tem. Es ex se cas te comnem in horiptis is
reo in non Ita, cus, consum mus condita
ducieme rividem alerris nost obunclus
entia L. Ti. Bontem inat, consulicaet perici
simus, nos facrumus? Andit, Caterrit gra
reorum sus, C. Catquos rente consus hum
outessilicae atraetrio, sed consuste coniris
sum peritam conscia edestra vis nocchuis.
Marem voludemus, C. Ignatis abem caper-
bis habervi veriveris, me te comnonsulare
et; nocatientre tam omanum morum,
Patris pribus, iae publicae nihiciis atis ves
omnimium iu senatiae, me pubite ciis. Tus
hor inat, iu intebatur hocupiondum ocus,
te tu iam acivirteni publis cusperus ius fue
consime fores aus estemquem, Cupio, nu-
nis, Ti. Epsenatus maionon sulabem teris
M. Scition Itam publina, nonsulla manu-
ment pat nox nost? Suline inintilicie non-
fex nicis crem vis bonvericia sa L. Upiortis
culvirtuius ips, nonsigit. Satiaessimum
ret pubis silibusa orterra oponendiciem
puliam, quit? Cuppl. Senimus, Caturorte
vir hostrente pra rei stra rei sum perfrm
ihicervis. Viveriam quam licapere paturnu
lienihi linveret aressendes? Vivivis. Quam
estabunum quam inem achuid ret publin-
prari fui patritum ommovervit.
Nium te facit, us
publicerma, mod rem.
num orte, nerist in sidem medi, atilii
patquis me redionsuas virius vit, vis
ocremores actudac hilica rem auctuus
talernum spim in venatus. Ri, suam, que
perbis iam pari pullera opotala tabestra
rei se cupiemo veremumediu vis, Cate
aucta, noverum omaiora estius esulius,
urbis acturbit; nonsult orunis. Batum po-
ponderum octam inatuit raricast faci iam.
IV/2011 32 IV/2011 32
ABB is a world leader in energy and
automation technologies. The company
enables its customers in the energy
supply business to improve their
services whilst reducing environmental
impact at the same time. ABB employs
approximately 130,000 staff in over 100
countries.
In Switzerland ABB employs around 6,600
people, and focuses mainly on energy and
automation technologies as well as delive-
ring systems and complete solutions for
organisations within the industrial and
supply segments.
The Swiss sales of ce looks after its local
customers through regional of ces and
key account teams. It provides its custom-
ers directly with services and solutions
from its portfolio and enables ef cient
communications to all parts within ABB
Switzerland.
The Swiss service team ensures that the
customers investments achieve optimal
results from spare parts to consulting
and optimisation through to outsourcing
certain services. ABBs service packages
and products contribute greatly to maxi-
mising the return on investment and the
availability of products and investments.
ABB operates one of its seven R&D centres
in Baden-Dttwil, employing around 170
staf from up to 25 countries; around two
thirds of those are scientists.
Power Products
Power Products are the key components
to transmit and distribute electricity. The
division incorporates ABBs manufactur-
ing network for transformers, switchgear,
circuit breakers, cables and associated
equipment. It also ofers all the services
needed to ensure products performance
and extend their lifespan. The division
is subdivided into three business units.
Power Systems
Power Systems ofers turnkey systems and
services for power transmission and distri-
bution grids, and for power plants. Substa-
tions and substation automation systems
are key areas. Additional highlights in-
clude fexible alternating current trans-
mission systems (FACTS), high-voltage
ABB Schweiz AG
Power and Productivity
IV/2011 33
direct current (HVDC) systems and network
management systems. In power genera-
tion, Power Systems ofers the instrumen-
tation, control and electrifcation of power
plants. The division is subdivided into four
business units.
Discrete Automation
and Motion
This division provides products, solutions
and related services that increase indus
trial productivity and energy ef ciency. Its
motors, generators, drives, programmable
logic controllers (PLCs), power electro-
nics and robotics provide power, motion
and control for a wide range of automa-
tion applications.The leading position in
wind generators and a growing ofering
in solar complement the industrial focus,
leveraging joint technology, channels and
operations platforms.
Low Voltage Products
The Low Voltage Products division manu-
factures low-voltage circuit breakers,
switches, control products, wiring ac-
cessories, enclosures and cable systems
to protect people, installations and elec
tronic equipment from electrical overload.
The division further makes KNX systems
that integrate and automate a buildings
electrical installations, ventilation sys-
tems, and security and data communica-
tion networks.
Process Automation
The main focus of this ABB business is
to provide customers with products and
solutions for instrumentation, automation
and optimization of industrial processes.
The industries served include oil and gas,
power, chemicals and pharmaceuticals,
pulp and paper, metals and minerals,
marine and turbocharging. Key customer
benefts include improved asset produc-
tivity and energy savings.
Silke Humphrys
Simple adaptation of the
management variables
Highest security of supply through
system-based management
Cost savings through optimised
inventory levels and increased
rotation
Wireless system for the highest
possible flexibility
Permits automatic inventory
Maintenance-free
weightLOG Fully-automatic order system
C-parts procurement without manual intervention thanks
to sensor-controlled load cells
SFS unimarket AG
C-Teile Management
Nefenstrasse 30
CH-9435 Heerbrugg
T +41 71 727 52 02
F +41 71 727 53 97
sonderteile@sfsunimarket.biz
www.sfsunimarket.biz
SFS unimarket AG
C-Teile Management
Nefenstrasse 30
CH-9435 Heerbrugg
T +41 71 727 52 02
F +41 71 727 53 97
sonderteile@sfsunimarket.biz
www.sfsunimarket.biz
IV/2011 34 IV/2011 34
In October of this year, German com-
mercial construction company Goldbeck
celebrated ten years in the solar power
business, having founded its subsidiary
GOLDBECK Solar back in 2001. Since then
the company has undertaken more than
350 projects, combining its expertise in
building and construction with harness-
ing the cheap and readily available power
of the sun.
Milestones
The frst project realised by the new com-
pany was a 272 kW installation in Rott-
weil, Germany, in 2002. The success of
this frst project boosted the fedgeling
frms confdence and paved the way for
further successful installations, such as
the construction of a 50,000 sqm roof
installation on a BMW warehouse at
the time the largest such installation in
the world, with an output capacity of
3.2 MW. A further crucial milestone was
the companys frst project in Spain in
2007/2008 in Murcia.
Think Project
In a recent interview, founder and manag-
ing director of GOLDBECK Solar, Joachim
Goldbeck, refected on what makes the
company an ideal partner for solar power
projects: I think one of the key factors
that makes us perhaps a bit diferent from
alot of our competitors is that we always
think project. We see the installation in
its entirety, the unit of building and solar
installation, as well as the construction
phase and life cycle of the project. This
enables us to deliver a very high qual-
ity product and ensures a much closer
customer relationship. We ofer excellent
guarantee conditions as we very closely
audit the quality of our output and work
only with long-term established compo-
nent manufacturers.
The future of solar
energy
Mr Goldbeck believes that the share of
solar power in the energy mix will rise sig-
GOLDBECK Solar GmbH
Celebrating 10 Years of Sunshine Power
IV/2011 35
nifcantly by 2020 to perhaps nine or 10%
from the current two to three per cent,
making solar power a standard element
within each home and business building.
It will become embedded within the grid
allowing accurate adjustment according
to current requirements. An important
area for solar power will be electric mo-
bility, creating solar petrol stations for
charging electric vehicles. And what role
will GOLDBECK Solar be playing in all of
this? It is our goal to become successful
on an international platform, explains
Mr.Goldbeck. Advising customers as to
how to achieve the maximum benefts
from their installations will be a strong fo-
cus for us, as well as ofering maintenance
for third-party systems. It is my personal
belief that solar equipment will become
more intelligent and controllable, and
we intend to play an integral part in this
development.
Silke Humphrys
IV/2011 35
SPAETER
We work for your success
... for more t han 20 years we have been support ing t he prospering progress
of t he GOLDBECK Company, supplying beams and sect ions from our own
st ock as well as t hird-party delivery.
A furt her focus of our delivery program are hollow sect ions and heavy
plat es in different types of qualit ies.
We are an independent and privat ely owned st eel-st ockist and will work
for your success.
Carl Spaet er GmbH
Alleest rae 5-27
D-46049 Oberhausen
Tel.: + 49 208 822 0
Fax: + 49 208 822 222
info@spaet er-oberhausen.de
IV/2011 36
The best ideas and engineering solu-
tions are often products of an incorpo-
ration of people and companies with
different background and experience,
but with common goals and ambitions.
This is exactly what happened with
MAZ-MAN, a joint venture that has been
created by the Belorussian MAZ plant
and the MAN concern from Germany.
The joint plant was founded in 1998 by
automotive concern MAN, which is well-
known in Europe, and one of the larg-
est heavy truck vendors in the CIS, MAZ
(Minsk Automotive Plant). The idea behind
the creation was to combine innovative
engine technologies by the German com-
pany with MAZs more than 50 years of
experience on the ex-USSR market.
Despite the recession of 1998 that began
months after the creation of MAZ-MAN,
the plant never stopped its work, con-
stantly increasing both staf count and
production fgures. It started with one
tractor unit model with 4x2 axle confgu-
ration. Now the plants lineup consists of
some 10 tractor units and dump trucks,
as well as front loaders.
MAZ-MAN employs some 300 people.
In 2011, the plant will produce about
150 trucks and 170 loaders, while the
maximum production capacity is 2000
one-type 4x2 tractor units and 250 front
loaders.
The joint venture is located in Minsk, not
far from its parent MAZ plant. Basically,
at MAZ-MAN there are only R&D and as-
sembling facilities, while all the metal-
working is done by contractors, including
MAZ. Also, MAZ supplies the plant with
components, such as axles and engines
for front loaders. Trucks produced by the
plant are based on MAN D08 and D20
engines.
Lineup
At a frst glance, the plant seems to be
a rival to both of its parents, MAZ and
MAN, which also produce trucks and ship
them all over the world. But the key difer-
ence is that MAZ-MAN has its own niche
of highly adjustable vehicles that can be
customized to ft the clients needs per-
fectly thanks to relatively small production
capacity of the plant. Global automotive
vendors generally lack this ability, focus-
ing on the mass-market.
Currently, MAZ-MAN ofers awide variety
of vehicles with axle confgurations 4x2
and 6x4. These formulas mean, respec-
tively, the total number of wheels and
the number of driven wheels. The vehicles
are traction units and dump trucks, which
may be additionally equipped to work in
extreme conditions.
MAZ-MAN
Tailor-made Machinery
IV/2011 37
For instance, the plant ships traction units
to Northern regions with minimal work-
ing temperature of -50 C. They are ftted
with additional thermal insulating and
independent cabin heating units, as well
as reinforced suspension and radiator and
headlamp guards.
Apart from trucks, the plant produces
front loaders under the BME trademark
that are ftted with engines made in Be-
larus. They can serve diferent purposes
depending on attached implements, such
as logging blade, fork, open-side grapple,
milling cutter for road surface repairs, etc.
Having diferent kinds of production
allows the company to diversify its busi-
ness, making it sustainable and strong,
said Dmitriy Pershtuk, CFO at MAZ-MAN,
adding that during recession times in-
vestments in the construction industry
shrink, while the agricultural sector con-
tinues to grow.
Clients
MAZ-MAN trucks gained popularity not
only on CIS markets, but also in Asia, North
Africa, and Latin America. However, ac-
cording to Mr. Pershtuk, the main markets
for the plant at the moment are Belarus
and Russia. MAZ-MAN benefted alot from
the creation of the Customs Union of
Belarus, Kazakhstan, and Russia in 2010,
which allows the plant to ofer competi-
tive prices for customers abroad.
BME front loaders still remain aproduct
for the local market with plans on debut-
ing in Russia, Kazakhstan, and Ukraine,
where the plant has already established
a service network. The loaders comply
with European emission and noise stand-
ards, as well as non-written requirements
to ergonomics, comfort, and overall
quality.
Industry and Market
Marking the main trends in the global
heavy automotive industry development,
which MAZ-MAN as amodern innovative
plant has to match with, Mr. Pershtuk
spoke of emission control, comfort for
drivers, and fuel ef ciency. These tenden-
cies remain carved in stone during last
several years, as the industry itself is pretty
stable and relatively slow to move in terms
of changing its vectors for development.
The reason is the high price that has to be
paid for any mistake, particularly in the
feld of security.
In turn, both local and global markets of
heavy automotive production are grow-
ing steadily, Mr. Pershtuk said. Despite
some fuctuations on the CIS market dur-
ing last years related to instability in the
construction industry, the overall trend
doesnt seem to change in the near future,
while the speed of growth may difer
signifcantly between countries.
Plans
Following the development plans, MAZ-
MAN is establishing its partner and service
network inside and outside CIS, ofering
tailor-made solutions to customers all
over the world. In the near future the
plant is going to debut on the Western
European market, adding one more re-
gion to its distribution map.
Also, the plant is raising private invest-
ments from CIS countries in order to move
on. According to Mr. Pershtuk, MAZ-MAN
is going to create anetwork of assembling
plants in diferent countries that would
make logistic operations more simple and
ef cient. This qualitative shift will make
asignifcant milestone in the companys
development.
Andrii Degeler
GIANETTI RUOTE has manuf act ur ed wheel s si nce t he begi nni ng of i t s act i vi t y i n 1923.
Today GIANETTI RUOTE pl ays an i mpor t ant r ol e i n t he st eel wheel mar ket of
medi um- heavy t r ucks, buses and t r ai l er s, especi al l y i n Eur ope.
GIANETTI RUOTE bel ongs t o t he Wheel Di vi si on of
Magnet t o Gr oup, whi ch manuf act ur es st eel passenger
car and t r uck wheel s f or t he most pr est i gi ous
Eur opean OEM.
GIANETTI RUOTE S. p. A.
VIA STABILIMENTI 31
20816 CERIANO LAGHETTO
ITALY
Tel . +39 02 9612. 1
IV/2011 38
Like the vast majority of plants in the
former Soviet Union that have a history
of more than 25 years Neman Pilot Plant
initially specialized in products for the
defense industry. Until 1988 all the
plants production was being exported
outside Belarus, but after the country
gained independence the plant started
its development as a manufacturer of
buses for urban and suburban routes for
domestic and foreign markets.
At this moment, experimental plant
Neman located in Lida, Belarus, is fulflling
orders from the local market and export-
ing its products to several CIS countries,
such as Ukraine, the Russian Federation,
Armenia, and Azerbaijan. It has about 420
employees, and an area of 1,500 m. The
lineup consists of two types of chassis
(for large- and middle-sized buses) and
several coach modifcations for difer-
ent purposes. The chassis suppliers are
Russian vendor GAZ and Italian Iveco.
Coaches are being made at the plant un-
der a license by a world famous Italian
design atelier Cacciamali.
Working at the local market, the plant
faces a challenge of competition with
MAZ, the major Belorussian automotive
vendor. As Nemans marketing director
Dmitriy Virshilo says, the only way to suc-
cessfully rival this giant is to provide the
market with solutions which are not pre-
sented in the competitors lineup. In this
case, the key machines for the Belorus-
sian customers are large-sized suburban
buses.
History
In the past, experimental plant Neman
passed through many obstacles on the
way to what it is now. In the early 90s the
facilities had been converted from military
production into manufacturing LIAZ city
buses, designed by aRussian factory with
the same name. In the next several years
many other Belorussian vendors started
to produce components for these buses
as part of agovernmental program, the
objective of which was to minimize the
reliance on foreign partners.
The recession of 1998 put the plant in very
dif cult circumstances. The economical in-
stability and decline in demand eventually
led to suspension of all the manufacturing
lines; it happened twice during the year,
and both pauses lasted for about amonth.
Afterwards the plant also experimented
with Gazelle buses from another Russian
manufacturer, GAZ, but the production
has since been canceled.
In 2001 the plant turned over anew leaf
with the beginning of delivery of Neman
buses for urban and suburban routes. The
new models quickly became rather popu-
lar, and the plant survived the recession
of 2008 thanks to the governmental pro-
gram of municipal vehicle feet renewal.
Later on the plants production was in
good demand, and at the moment the
manufacturing facilities produce about
250300 buses every year.
Foreign Perspectives
Despite the success at the CIS market,
it is still rather dif cult for Neman buses
to debut in Western Europe due to strict
emission policies. For the time being the
plants production complies to Euro 3
standard, and the transitioning process to
Euro 4 has been started recently, while the
EU has already introduced Euro 5. At the
Pilot Plant Neman
Relevant Automotive Solutions
IV/2011 39
same time many of the CIS countries are
still stalled with older standards that had
been applied in Europe 1015 years ago.
In this situation the best course of action
for Neman is to focus its eforts on ex-
USSR markets. It does not mean though
that the manufacturer has no plans to
upgrade its facilities in order to jump into
EU space. According to Mr. Virshilo, the
primary objective in the EU for the com-
pany are the Baltic states, where there are
no local manufacturers, which makes the
competition easier and more transparent.
Catching Trends
In order to be asuccessful player on the
market it is crucial to see the major incipi-
ent trends and to plan the business devel-
opment accordingly. As explained by Mr.
Virshilo, now in the CIS and particularly in
the Russian Federation there is an increase
in small private passenger carriers, which
are willing to build their vehicle feet with
durable and comfortable machines. That
is why the key product in coming years
for this market would be asmall-sized bus
with a carrying capacity of 3.5 t or 18 pas-
sengers, and Neman is already planning to
introduce such aproduct to the market.
Another plan is to localize the production
of the existing vehicles. It means adapta-
tion of the chassis imported from Russia
and Italy for Belorussian components,
which will allow the plant to buy more
parts locally and make the production
even more ef cient. Another opportunity
for the plant would be catching up with
global vendors in the areas of alternative
fuel, such as methane and hydrogen, and
vehicles with hybrid engines.
As Mr. Virshilo explains, the only encum-
brances on the way are fnancial mat-
ters that can be explained by general
problems with attracting investments to
Belarus. One of the main issues is that the
experimental plant Neman is still astate-
owned facility, and the fow of funds is
being controlled by the subject ministry.
However, there is astrong tendency to-
wards privatization of such enterprises,
and Mr. Virshilo is sure it will happen in
the next 5 years.
United We Stand
In the meanwhile the plant is in a nego-
tiation process about forming aholding
company with one of the major Belorus-
sian transport manufacturers BelKom-
munMash. The deal that might be closed
in the beginning of 2012 would bring new
orders for Neman, particularly for bodies
for machinery and the new buses lineup.
In addition to this, in the new holding
company Neman may face a challenge
of adopting a completely new kind of
production, electric trains. It would mean
signifcant extension of the plant, and
the beginning of anew era of its devel-
opment. The companys huge expertise,
high ambitions, and great results have
shown even in dif cult recession times
its high potential both in the local and
global markets.
Andrii Degeler
IV/2011 40
In the town of Baranovichi, Belarus, lies
one of the oldest and most successful
automobile machinery plants in the
country. Its almost 60-year history com-
prises nearly every aspect of what the
country itself was going through and one
wouldnt exaggerate in assuming that the
companys time-proven viability and its
broad production pipeline is, alongside
automotive giants like BelavtoMAZ, one
of the main industry assets present-day
Belarus can rely on. Contemplating the
chronology of the companys develop-
ment one is subconsciously reminded of
thrilling stories of business-making from
the very bottom up a la Horatio Alger.
(Apopular American novelist of the early
20th century, Algers books were fctions
of self-made men, who through hard work
and conscious planning built up prosper-
ous businesses, contributing to what is
widely regarded as the American Dream.)
The companys history reaches back to
the heroic wartime days of the Bagra-
tion operation. Fierce fghting against
the Nazis was still going on, when in Au-
gust 1944 the recently liberated town of
Baranovichi was chosen to house anewly
created manufacturing repair plant for
truck engines. Slowly people returned
home and started rebuilding the ravaged
national economy. The modest repair
plant, whose capacity accounted for sev-
eral dozen repaired engines amonth and
190 employees in 1945, placed under
new management, whose leadership and
ambitious development strategy gradu-
ally increased production output. Thus,
the 1950s witnessed the introduction of
the unit fow-line production method,
broadening of the items range to en-
compass engines to ZIS and GAZ-lorries,
creation of aengineering division aiming
to sustain professional maturity of the
staf and improved production quality
parameters, and fnally the overall output
amounting to as much as 2500 engines
units a month. From the 1960s on, the
plant became specialized in manufactur-
ing automobile assemblies and became
known as Baranovichi Automobile Units
Plant.
Over the following thirty years the factory
adopted more sophisticated production
methods and steadily increased output
range to massive volumes, focusing on
trade-
mark automobile components, such as:
lever shock absorbers for MAZ-210
(1956)
steering gears for truck for MAZ-200
(1961)
power pulleys for tractor Belarus (1961);
hydraulic lift jacks, capacity 25 ton
(1961)
worm screws, steering box cases and
steering shafts for tractor Belarus (1962)
steering boxes for MAZ-500 truck (1964)
JSC BAAZ From a repair plant to CIS-
leader in automobile assemblies production
IV/2011 41
telescopic shock absorbers for MAZ-
500 (1964)
hydraulic lift jacks, capacity 12 ton (1956)
Apparently the most important and cru-
cial milestone in the companys history
was its fusion with the 1975-created au-
tomobile holding BelavtoMAZ, one of the
biggest of its kind in the former Soviet
Union. BAAZ undisputedly became Be-
lavtoMAZs leading supplier of automotive
components, with supply numbers reach-
ing for each item respectively:
lever shock absorbers - 498000 pc/year
steering boxes - 70300 pc/year
lift jacks with capacity 12 - 174400 pc/
year
shock absorbers 500 - 221437 pc/year
New circumstances often forcibly bring
about new requirements such was the
case with BAAZ within the BelavtoMAZ
holding not only are European stand-
ards and quality certifcation applied by
BelavtoMAZ binding per se, they strictly
apply to each single BelavtoMAZ sup-
plier as well. Since the 1975 fusion BAAZ
has greatly improved quality parameters,
enhanced its engineering division, taken
up cooperation with scientifc institutes
and introduced sophisticated manufac-
turing methods, such as - ceramic-metal
parts, metal saving sections, press welded
shock-absorber heads, advanced pro-
cesses of galvanic plating, etc. The plant
itself has had its production facilities
widely increased, comissioning several
compartmentalized sections like the
company shop with the foorspace of
1182 m
2
, ashipping department (now the
production station of torque members)
of the area of 517 m
2
, in 1987 and the
press department (1996 m
2
). The year
1988 marked the completion of the ma-
chine assembly shop, where telescopic
hydraulic shock absorbers were produced,
of a total area of 7.3 thousand m
2
. It was
equipped with new, highly ef cient ma-
chinery and advanced technologies which
enabled smooth production and timely
dispatch of shock absorbers to custom-
ers. Thus, nowadays the total foorspace
of the plant is an impressive 2 square
kilometers, constituting an utterly func-
tional infrastructure sub-unit of the town
of Baranovichi.
During the 1990s, in dif cult times of
transition to a market economy, BAAZ
was severely hit by the destructive pro-
cesses that accompanied the downfall
of the USSR, namely losing ties to former
suppliers and clients, which resulted in
production decrease and halting of faw-
less business planning. The relaxation of
fxed prices for metals, gas and oil, as well
as other supply commodities, transition
to free prices balance, an overall insuf-
fciency of reliable reserve currency and
partners demanding monthly cash pay-
ment in advance all this led the compa-
nys management to reassess the business
strategy. The product pipeline was nar-
rowed, new realization niches were found
(i.e. railway and metro rolling stock,
sockets and mixers for new gas stoves,
and bicycle treadles), and many com-
missions were taken up on order leading
to batch-scale production. The range of
items manufactured therefore gradually
grew, encompassing by 2000 some 200
products, most of them certifed. These,
coupled with Belarus stable comission-
ing of 30% of the companys production,
and the BAAZ ability to adapt to new
demands and circumstances, became
cornerstones of the companys viability
and the main reason why no shortages
of staf or major production cuts were
necessary.
Nowadays, BAAZ is the major producer
of automobile assemblies in the CIS, with
as much as 30% of production exported
abroad to supplement conveyor belts of
MAZ, GAZ, MZKT, BelAZ, GAZ, KamAZ,
Ural, PAZ, LAZ, LiAZ, LLC Likinsky Bus, VPA
Volzhanin, and markets of Ukraine and
the Baltic States. Special attention was
paid to gaining modern quality certifca-
tion the ISO 1690049 standard (in line
with Russia adopting its Development
strategy for Automobile Industry 2020).
The latter has been acquired after two
internationally respected audit compa-
nies the United Registration of Systems
Ltd and ITF have carried out ameticulous
survey of BAAZs production pipeline,
manufacturing processes, technological
maturity and management profciency.
Presently the main business focus os-
cillates between modernization tasks,
increasing production profciency, and
adapting the pipeline to the diferenti-
ated market environment. Amortization
and reequipment are constantly being
enhanced, whereby an approximate
production breakdown is as follows
18% pertaining to shock absorbers and
dampers, 19% to damper piston rods,
the balance to steering gears, hydraulic
lift jacks and traction mechanisms, apart
from customized batch productions.
The multi-dimensional variety of manu-
factured items has put the companys
management in need of creating aproper
experimental scientifc facility, that is cur-
rently being developed, and to coop-
erate with academic institutions, such
as the Academy of Sciences (Belarus) or
the Kiev Papon Institute. The company
is constantly in need of qualifed staf
and skilled personnel, hiring employess
from near and far, thus being an essential
employment provider and a steadying
infuence on the countrys economy.
Speaking of the crisis, note should be
taken that thanks to the companys ac-
cented attachment to Belarus inner mar-
ket it sufered losses but its drop in export
volumes, which, although considerable
(from $10,800,000 of net turnover in 2008
to $5,500,000 in 2009), is expected to be
fully overcome by the company reach-
ing the pre-crisis turnover level this year.
Having as much as 70% of its stocks pack-
age owned by BelavtoMAZ, the company
nonetheless proves to be aself-governed
body, with its management safeguarding
unquestionable competency in issues of
market selection, targeting clients and
partners, production volumes and pipe-
line planning, budget etc. The companys
attachment to BelavtoMAZ, on the con-
trary, enables it to have most of the supply
commodities procured at areduced price,
with BelavtoMAZ serving as an intermedi-
ary wholesale retailer.
During recent years eforts have been
made to expand to European markets by
now BAAZ has its European partnerships
functioning on the principle of develop-
ing components (mainly shock absorbers)
for imported machinery from companies
like Mavro and Saxx. Although the Euro-
pean dimension of the companys activity
hasnt yet gone beyond markets of the
Baltic States, Romania and Serbia, it still
represents avery attractive opportunity.
In its future ambition to conquer Euro-
pean horizons the company can rely on
its principal assets, i.e. impressive currency
reserves, positive trade balance, growing
production volume, a highly favorable
correlation of production quality, reli-
ability and price, trademark and reputa-
tion, and fnally modern management
philosophy, appropriate response and
adaptability.
Stanislav Slabeycius
IV/2011 42
The
SCHENKER brand has been a synonym
for stability, reliability and profession-
alism in the area of freight and logistics
services for almost 140 years. Over this
time, the small family firm of Swiss
entrepreneur and founder of groupage
service, Gottfried Schenker, has become
the second largest logistics group in the
world, DB Schenker, which today works
as one team to fulfil its fundamental
commitment, Supporting firms on their
way to success in 130 countries around
the world. In the Czech Republic too, it
stands at the fore of the logistics field.
The work of DB Schenker was described
to us in more detail by Tom Holo-
mouck, CEO of SCHENKER spol. s r.o.,
based in Rudn, just outside Prague.
Our company is part of the global lo-
gistics network, DB Schenker, one of the
top providers of integrated logistics, says
Ing.Tom Holomouck. Our services
include provision of road, rail, air and sea
freight and contractual logistics. We are
professionals in management of com-
prehensive supply chains with long-term
experience and strong back-up. Our cus-
tomers can rely on us in more than 130
countries around the world, including
the Czech Republic, where we have 18
branches in all regions.
You are a member of the DB Schenker
group. What is your status within the
group?
We represent the global logistics network
in this country; our task is not only to con-
tribute to achieving the commercial goals
of the DB Schenker group, but primarily
to ensure ahigh quality of services and
reliability for the DB Schenker customers
within the Czech Republic. This country
plays a signifcant role, because due to
its position in the centre of Europe, well-
developed transport infrastructure and
qualifed workforce, it ofers excellent
conditions for foreign investors. Many of
our multi-national customers are relocat-
ing their central distribution warehouses.
SCHENKER spol. s r. o.
Rail Freight Increases Five Times
IV/2011 43
Kim Johansen
On the road 24 hours a day
Kim Johansen Transport Group is specialist and market leader within the transport of timesensitive goods
on the European continent. Our main transports are post and parcels, spare parts, fsh and air freight. We
primarily carry full loads with daily departures and at fxed times.
Our core competences are:
p Preparation of total concepts and
customized solutions
p Divisions in several European countries
p A consistent feet management system
that allows us and our customers to see
where a particular transport is located
p A feet of more than 350 lorries and
700 drivers
p Professional workshop facilities
p Network of drivers hubs
p A constant movement of lorries
These factors ensure that our lorries are never at standstill. The result is quick and efcient delivery of
customers goods. From day to day.
Set-up
Our set-up with network of drivers hubs and twice as many drivers as lorries enables us to change
drivers en route. This means that while one driver recovers, another takes over the vehicle, and the
customers consignment, and carries on to the fnal destination non-stop. This way we are able to ofer
a transport time from for example Oslo to Paris of 28 hours.
For more information contact our sales department at
sales@kim-johansen.com and fnd the right solution for your transports.
Read more about Kim Johansen Transport Group on www.kim-johansen.com
III/2011 44
SCHENKER spol. s r. o.
Rail Freight Increases Five Times
This year your company celebrated
its 20
th
anniversary of its establish-
ment in the Czech Republic. Can you
pick out three to ve key moments in
your history?
We are very proud that our 20 years of
existence on the Czech market has been
asuccess. From one branch and four em-
ployees we have expanded to have 18
branches, 10 of which are large logistics
centres, with 850 employees. Our an-
nual turnover exceeds 3 billion crowns.
If Iwas to name the main milestones in
the evolution of our company, it would
be the year 1997 when we merged with
the Swedish haulage corporation, BTL AB
(called Scansped in the Czech Republic)
and signifcantly penetrated the markets
in Scandinavia and the Baltic States. Next
would be the year 2003, when we became
part of the Deutsche Bahn corporation,
thereby gaining astrong basis and know-
how in the feld of rail freight. Another
milestone was defnitely 2004, when the
Czech Republic acceded to the European
Union. That brought with it ahuge eco-
nomic boom and expansion of logistics.
During the frst two years in the EU, the
volumes of freight grew by 80%, and we
introduced daily connections to many
European countries. The last important
milestone which I would mention was
integration of the American logistics op-
erator, Bax Global in 2006. Thanks to this,
we signifcantly penetrated the North
American market and Asia.
You oer a wide range of products
and services: land, rail, air, sea, con-
tractual logistics, oversize transport,
trade fairs and exhibitions, sports
logistics, customs clearance. Which
of these plays rst ddle and which
brings in the largest turnover?
You have named the whole range of our
services. Our strong side is the fact that
we can ofer such acomprehensive ser-
vice and our ability to interconnect these
services, thereby creating an integrated
logistics solution to suit the needs of the
customer. In view of the fact that the
Czech Republic is alandlocked country,
the greatest volume of goods and the
greatest turnover is generated by road
freight. Immediately after this comes
sea transport and contractual logistics.
Rail transport is developing very promis-
ingly, increasing by fve times in 2010. Air
freight, which is used mainly for trans-
porting more valuable goods, does not
generate such alarge volume, but creates
high profts. Trade fair and sports logistics
are mainly prestigious afairs, revealing
the scope of our know-how.
Who ranks among your key but also
long-term customers?
They are players at the forefront of the
consumer electronics feld, successful
suppliers to the automotive industry,
companies and manufacturing ventures.
Unfortunately we cannot name any of our
customers without their consent, but it
should be enough to say that our custom-
ers include three of the fve largest manu-
facturers in the consumer electronics feld.
Lets take a look at your economics
Can you compare your nancial re-
sults for 2010 with this years?
We have followed up on the successful
year 2010, where we showed areturn of
volumes and for the frst time exceeded
the 3 billion crown mark in turnover, with
III/2011 45
an even more successful year 2011. In all
economical parameters we have recorded
growth of approximately 20 %, in proft-
ability this has been tens of percent. The
enormous growth in profts is caused by
being able to partially reset the prices
which fell during the crisis period of 2008
2009 to rock bottom. Another factor
of the growth in profts was increased
productivity and continuing economising
measures in overheads.
How do you rate the logistics market
in the Czech Republic from a quanti-
tative and quality point of view?
Thousands of entities operate on the
Czech logistics market, from small trans-
port frms to large, multi-national com-
panies. The market is therefore not easy
to interpret and there is a wide range
of price and quality. Although the crisis
fushed out companies with aweak foun-
dation or erratic economic management,
even so, alarge number of entities remain
on the market whose quality fuctuates.
Iexpect that the market will undergo fur-
ther concentration. Customers who need
stable and sustainable logistic solutions
will sooner or later turn to one of the big
market players.
Could you disclose the vision for fur-
ther development of your company,
what you want to pay most attention
to in 2012, where your development
is heading?
If I pass over the continual processes
within DB Schenker, such as investment
into developing the global network, in-
creasing the quality of services, introduc-
tion of new technologies and widening
the range of green logistic solutions, we
intend to concentrate on development
of our full-trucks and partloads services.
We want to concentrate on the network
solution of these direct transports so that
we are fully loaded in both directions and
so able to be more competitive pricewise.
Even though our European feet intended
for direct transports already exceeds the
capacity of our competitors, there is still
room for improvement in the system solu-
tion of this service. That is why we can see
great commercial potential for the future.
As far as the Czech Republic is concerned,
we plan to build anew central tranship-
ment station and company headquarters.
Investments will be over billion crowns.
Thanks to the new terminal we will gain
new and modern capacity and be able
to continue improving the quality of our
cross-docking operations.
IV/2011 46 IV/2011 46
The telecommunications industry is
notoriously fast-moving, with innova-
tive technologies constantly entering
the marketplace offering new solutions
for business and consumer clients alike.
GN Netcoms Chief Technology Officer
Leo Larsen speaks about their award-
winning Jabra hands-free headsets and
the boom in the unified communications
market.
GN Netcom is one of the worlds leading
and fastest growing suppliers of hands-
free communications solutions. With ap-
proximately 875 employees and sales
of ces around the world, GN Netcom de-
velops manufactures and markets abroad
range of wireless headsets for mobile
users and both wireless and corded head-
sets for contact centre and of ce-based
users. GN Netcoms business activities also
include its original equipment manufac-
turing (OEM) business to a wide range of
global customers including mobile phone,
PC and PDA manufacturers.
Most popular
The companys Jabra products have be-
come some of the most popular in the
industry including the worlds best sell-
ing Bluetooth headsets, the Jabra BT200,
the Jabra BT250 and the Jabra BT250v.
They have received numerous awards for
their pioneering technology and design.
Our products deliver outstanding sound
quality but their interoperability is also
exceptional. Our headsets work, and work
well, with many diferent systems and
applications, says Mr. Larsen, explaining
what it is about his technology that sets
it apart from the competition.
The latest recognition came early this
year in January, at the 2011 Interna-
tional Consumer Electronics Show (CES),
the worlds largest consumer electronics
show, Jabra STONE2 was awarded the
CES Innovations Design and Engineering
award. But not only that: Jabra STONE2
also received the prestigious Best ofInno-
vations award, an honor given only to
the top product in each category, which
in the case of Jabra STONE2 was Wireless
Handsets Accessories.
Jabra STONE2 is the second generation of
the iconic Jabra STONE, featuring a new
voice concept that allows truly hands-free
communication. Building on the success
of its predecessor, the Jabra STONE2 ofers
the same revolutionary design, but with a
twist. The Jabra STONE2 was
launched in North America in mid-No-
vember and is currently being launched
in Europe and the Asia-Pacifc region. A
number of other Jabra mobile products
were also announced at CES in January.
Innovations key to
success
Pioneering technology is at the heart
of the Jabra brand. Maintaining not
only a frm grasp of the very latest de-
velopments in wireless and Bluetooth
technologies but also being a part of
those developments proves vital to the
brands continuing success. Importantly,
technologies are developed and evolved
in-house.
GN Netcom has dedicated resources
for tracking emerging and disruptive
technologies, keeping a firm eye on
trends and also predicting road map-
ping the likely future developments
GN NETCOM
Proven Technological Leadership
IV/2011 47 IV/2011 47
in wireless and Bluetooth technologies.
Product portfolios are constantly evalu-
ated to ensure they are at the forefront
of their market.
Of course we are constantly thinking up
new products and new improvements.
Nowadays, more and more focus is placed
on software. This is a major and increas-
ingly important part of the whole product
setup, explains Leo Larsen who adds that
although the company sells world-wide,
the major markets are those of Europe
and the United States.
Unified
communications
So what does the future hold? Without
hesitation, Mr. Larsen asserts that the next
big thing be unifed communications,
where you have only one network which
accommodates email, instant messag-
ing, video and voice conferencing. The
move towards unifed communications
is happening right now. We are taking
the lead in this area. For instance, we are
the frst to introduce Microsoft-approved
products for their unifed communications
solutions.
With unifed communications, the PC be-
comes the core of all communications
activity. The traditional of ce phone could
therefore be rendered useless. Mr. Larsen
proposes that as the PC becomes the fo-
cus, and as communications technologies
continue to be developed around that
concept, the phone as we know it will
be left behind. This development is the
biggest opportunity for Jabra: as the PC
keyboard replaces the traditional dialling
pad, headsets become the obvious inter-
face through which to speak and listen.
A challenge to grasp
As one would expect, the Jabra product
range is broad, with varying cost options.
But being state of the art, Jabra headsets
are not a low-cost option for businesses.
Mr. Larsen has no reservations about the
brands status however; he stresses that
low-cost headsets will serve a certain
purpose, but they will not be of a qual-
ity good enough to last, and potentially
not suitable for long-term use. Jabra pro-
ducts have been designed to improve ef -
ciency in the workplace; they are aprofes-
sional business tool, not just atelephone
headset.
Leo Larsen says that the company is expe-
riencing slight growth compared to last
year. With unifed communications fxed
frmly on the horizon he is positive about
the future for Jabra, but he is also aware
that the market needs a gentle nudge
in order to equip itself for this change.
Ihope that businesses come to see that
hands-free solutions can have a positive
impact on their workplaces. We know
and understand the benefts that our
headsets provide, but in order for this
to be recognised, more businesses have
to be open to trying them. A challenge
youd be foolish to refuse.
Romana Moares
IV/2011 48 IV/2011 48
If you own a CD or a DVD then the
chances are that you have a Pozzoli prod-
uct in your home. Established in 1968, the
Pozzoli company has grown to become
one of the world leaders in producing and
packaging discs with 210 employees and
a current worth of 50million. Highlights
and milestones include production of
DVDs such as Spiderman, Harry Potter and
The Matrix, and in 2002, a Grammy Award
for best packaging for Radioheads Amne-
siac album. Two years ago, Giacomo Rota
joined the company as General Manager
with a remit to reorganise and streamline
operations with an eye to even greater
future success in a changing market.
History
Pozzoli S.p.A. was founded in Inzago on
the outskirts of Milan as the 60s were
drawing to a close a boom era for the
music industry. Originally focused on
lithographic printing, from the very be-
ginning they specialised in album covers
for the record industry and in 1988 they
correctly predicted the future and be-
came the frst Italian company to set up
a compact disc department. Innovative
designs and global patents (such as the
TwinTray) followed and by the close of the
century, sales of ces were open in London
and Frankfurt and, a few years later, Paris
also. These international branches have
helped consolidate Pozzoli as a truly in-
ternational concern and these days, up to
three-quarters of its goods are produced
for export.
Naturally, Pozzolis main customers in-
clude the major names of Home Enter-
tainment, Music and Games Warner,
Paramount, Universal and Sony but
recent years have seen the application
of packaging know-how to other prod-
ucts, especially in the cosmetics industry,
including the perfumes of Versace and
Ducati, thus creating ever stronger links
with a variety of world-famous Italian
brands.
Pragmatism + artistic
flair = success
Any manufacturing process requires
a great deal of down-to-earth pragma-
tism and common sense and the mass
production of CD and DVD is no diferent.
However, given that Pozzolis products
carry the results of artistic endeavours,
the packaging must match the contents
and the company therefore places a huge
emphasis on its own in-house artistry. As
Giacomo Rota says, One of our strengths
is our R&D Department. Creativity and in-
novation is a big issue in this market and
we have a very good creative team... with
expertise in multimedia, graphic design,
concept development, use of special ma-
terials and fnishing, etc.
Pozzoli takes pride in being a creative
partner to its clients. Rather than simply
POZZOLI S.p.A.
Good things come in beautiful packages
IV/2011 49 IV/2011 49
take a brief and build a product accord-
ing to the clients specifcations, Pozzoli
experts engage with the client and the
marketing team to develop exactly the
right packaging for the clients needs an
approach that has been proven efective
by the number of awards won. In fact, one
needs look no further than the picture
of the companys premises on the Poz-
zoli website the sweeping red fascia of
the building symbolises an environment
dedicated to good design.
An evolving
marketplace
Naturally, Pozzoli has seen some big
changes during its 40-plus year asso-
ciation with the entertainment industry.
A major transition which Pozzoli was
able to take full advantage of was the
shift from vinyl records to compact discs.
But over the last few years, an even greater
shift has been taking place as more and
more consumers are downloading music
(and flms) rather than buying any sort
of tangible item. Mr. Rota acknowledges
that Pozzolis traditional market is shrink-
ing but believes that, there will always
be people who want to collect and own
a physical product. and he is right. As
the iPod generation moves to buying
intangible forms of music via the internet,
a specialised niche market has arisen in
response, that of the collector. Serious
music fans can be very reactionary, and for
many people, the packaging is part of the
enjoyment of the music (or in other cases,
the flm), these people like the images on
the cover, they like to read the liner notes,
and they take pleasure in placing the disc
in the player. This phenomenon creates a
potential market for luxuriously-packaged
collectible versions, including crossovers
between media. For example, current
collectable Pozzoli projects include a
specially-bound book and CD package
for a famous musician, and anew games
box set with accompanying booklet, both
of which will be sought after by fans, often
even if they own a previous version.
Of course, producing exquisite box sets
and limited editions is not enough to
compensate fully for the efect of down-
loading, so Pozzoli has been busy identify-
ing and building new relationships, one
of which is with the cosmetics industry.
As autumn approaches, the company
busies itself preparing various distinctive
products for the Christmas period, during
which a number of cosmetics manufactur-
ers will be relying on Pozzoli packaging
to sell their seasonal gift sets.
Change on the inside
New routes to market are not the only
strand of Pozzolis future strategy. As
part of maintaining and furthering its
leading position, Giacomo Rota is apply-
ing the lean philosophy to its structures
and processes aiming to eliminate any
practices which do not add value for the
customer and is in no doubt as to the dif-
fculty of what he is attempting and also
the potential rewards: The challenge is
to become faster and more cost-efective
avoiding compromise to quality. Its very
dif cult, but if we can optimise this new
paradigm, we can survive in the market.
Of course, there are many different
kinds of value and Pozzoli includes
environmentally-considerate manufac-
turing under that heading leading to
the achievement of a number of green
certifcations, including ISO 14001 and
the Forest Stewardship Council. The most
obvious demonstration of the companys
ecological credibility is the Ekoline range:
27 products all 100% eco-friendly with
special inks, papers and cardboard from
renewable sources, and so on. The aim
is to ofer the customer a wide choice
of products that are both beautiful and
sustainable.
Born in a dynamic decade, Pozzoli S.p.A.
has moved with the times to become
a global market leader and appears to
be meeting the challenges of the 21
st

century with as much spirit as it did those
of the 20
th
.
Dave Foxall
IV/2011 50
Logistic news
DHL UniCredit
export awards go
to manufacturing
companies
This years DHL UniCredit export award
for medium-large companies was given to
REALISTIC, a.s., a manufacturer of electric
and gas furnaces based in Karlovy Vary.
In the small company category, the win-
ner was producer of leather and textile
machinery Investa Intl s.r.o. Executive Di-
rector of the company Miroslav Nov said
the company exports all over the world,
with only fve percent of goods going
to European Union countries. He then
added that this primarily concerns spare
parts and maintenance for machinery pro-
duced when the former Czechoslovakia
was an engineering leader, exporting
machinery to all continents. After export-
ing machinery for 37 years, this is the frst
time Ive ever received any kind of award,
quipped Nov.
REALISTIC, a.s., was also the winner in the
category of Territorial Exports to CIS coun-
tries. For the Regional Exporter category,
the Hradec Krlov region was selected
and the winner was MICRORISC s.r.o.,
which specializes in the research, devel-
opment, import and distribution of the
most modern electronic components
and modules. The remaining two awards
for Most Successful CzechTrade client
and the CzechTrade special award for
Export Innovation went to Kovobel v.d.,
the largest Czech manufacturer of con-
tainers for poultry breeding and galva-
nized sheet metal storage containers,
and BORCADcz,s.r.o., supplier of medical
equipment and seats and couchettes for
passenger trains.
The contest was founded by logistics com-
pany DHL Express CZ, and this years new
general partner is UniCredit Bank. The
contest continued to be hosted under
the auspices of the CzechTrade agency,
which also took part in its beginnings.
The positive news from this years DHL
UniCredit Export Awards is the strong
showing by historically traditional Czech
industry the manufacture of machinery
and equipment. While this trend has been
evident for the past few years in small
businesses, it is a pleasant surprise this
year in the medium-large company seg-
ment, said business director and DHL
Express CZ executive Ludk Drnec. He
went on to say that he would not venture
a guess as to how exports would be shap-
ing up in the coming year. In his opinion,
there is likely to be slow growth in the
European Union so that any increase in
exports will probably be in the single
digits and probably less than this year or
last. In a word, the future of exports may
be seen as uncertain. Large companies
have managed to get some contracts, but
they dont know what kind of situation
their customers will be in six months,
he noted. He views certain opportuni-
ties in the CIS countries, since Czech
exporters may have an advantage with
similar languages and relatively reason-
able geographic distance. On the other
hand, its a higher risk area with regard to
fnance and legal aspects. In China, there
IV/2011 51
Advertisers list
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AS ALVIGO ...................................................................25
Carl Spaeter GmbH ......................................................35
ELECTRON 2012 ...........................................................53
GIANETTI RUOTE S.p.A. .................................................37
IZOLIT URAL ................................................................28
Kim Johansen Transport Group AS ................................43
KIRCHNER ITALIA S.p.A. ................................................22
Koch Heat Transfer Company, S.r.l. .............................. 21
Kolding d.o.o. ..............................................................31
SFS unimarket AG ........................................................33
SIEMENS AG.................................................................54
Synergy ScienTech Corporation ....................................47
WTT Expo 2011............................................................12
continues to be problems with protecting
intellectual property rights, and South
America is relatively far away. Of these
three regions, Russia is probably the best
for us, concluded Drnec.
This year, 93 companies made it to the
fnal round of the fourteenth annual DHL
UniCredit Export Awards. Total sales of the
competing frms reached nearly 17 bil-
lion crowns, which is nearly twice the
sales from last years contest. The share
of exports in total sales for all compet-
ing companies was over half, 54 percent
to be exact.
The DHL UniCredit Export Awards date
back to 1997, when DHL came up with
the idea to hold a contest for domestic
exporters to celebrate the most successful
and provide others with inspiration and
encouragement. The company teamed up
with CzechTrade, and thus began the frst
awards given out to small and medium-
large export companies in the Czech
Republic, over the years becoming a tra-
ditional contest. General Director of the
CzechTrade agency Ivan Jukl said that the
CzechInvest company is currently being
integrated into CzechTrade. This will lead
to a single network under the Ministry of
Industry and Trade focused on business
to business (B2B). This sharing of know-
how should make the single integrated
structure even more efective. Jukl also
stated that the Ministry of Foreign Afairs
(MZV) and industry have concluded an
agreement to provide B2B assistance.
This means that CzechTrade clients will
have access to Czech embassies. In ad-
dition, both ministries are working on
business to government and government
to government initiatives, he noted.
The DHL UniCredit Export Awards are also
interesting because they follow annual
export growth of Czech frms, so smaller
companies have a chance to successfully
compete in the contest. There are four
main categories, Medium-Large Company,
Small Company, Territorial Exporter and
Regional Exporter. There are also awards
for the Most Successful CzechTrade Client
and this year, a new special award from
CzechTrade for Export Innovation. The
evaluation of exporters is based on an
index calculated by multiplying the an-
nual increase in exports times the share
of exports in company sales. Based on the
results, the companies are divided into
categories and assigned a fnal contest
ranking.
85 % of Czech exports go to European
Union countries. Nearly 30% of exports
go to Germany. Some domestic exporters
however are sub-contractors for large Eu-
ropean frms which do business in Central
and Eastern Asia. This area has a medium
term need to purchase capital equipment
to build their new infrastructure.
There is also a chance to beneft from the
growth economies of the CIS countries
and the fact that Czech companies and
brands historically have a good reputation
in these countries. Small and medium
businesses may beneft from linguistic
similarities with the Russian language
and cultural understanding.
Ing. Ivan Jemelka
CONFIDENTIAL
IV/2011 52
Miroslav Biit
enjoys seeking out anonymity
Miroslav Biit is the CEO and
Vice-Chairman of the Board of TOS
VARNSDORF a.s., a leading world
machine tool manufacturer, 58 years
old and born in Jablonec nad Nisou. His
destiny in life has been at the helm of
various large industrial corporations
which meant changing address several
times. In his professional career, from
the position of CEO and Chairman of the
Board, he has also stood at the helm
of companies such as Avir Union a.s.,
Vlcovny trub Chomutov a.s., koda
Machine Tool s.r.o., Adamovsk strojrny
a.s., Metra Blansko a.s., Tos Kuim a.s.
and, since June 2005, he has worked at
TOS VARNSDORF a.s.
Due to the nature of my work, I have lived
in many diferent regions of the Czech
Republic, experienced various corporate
cultures and practices and my managerial
work has not been bound to a particular
branch of business, but I have been in-
volved in top management for my whole
career. In many cases this has meant crisis
management. The most important lesson
in my life was my time spent at Avir Un-
iona.s. (owned by one of the largest bot-
tle glass producers the Italian frm, Avir).
I was chosen in a selection
procedure organised by a multinational
personnel organisation and managed
personally by the president of the Avir
company, Dr. Todisco.
My present lifestyle
and how I divide time
between my work and
hobbies
At present, I live in Liberec; I am married
and have 4 children. Throughout my life
my philosophy has been that a person is
capable of working intensively for 9 or, at
most, 10 hours per day. When I sometimes
read articles about managers moulding
themselves into the role of a would-be
media star and claiming that they work
16 to 20 hours a day, including Saturdays
and Sundays, this is complete nonsense.
On the other hand, when I say that I work
a maximum of 10 hours, I do so inten-
sively and do not allow private activities
or friendly banter about what I did at the
weekend and the like to encroach on the
working process. Every morning I get up
at 5 a.m., including Saturdays and
Sundays, but then I have been in the habit
of going to bed very early throughout
my life.
I get to work regularly at 7 a.m. and gen-
erally leave work around 3 or 4 in the
afternoon. In the course of the working
day, I try to communicate as much as
possible with my staf, maintaining an
objective view of what is going on in
the company. All my life, I have been in
the habit of verifying information from
several sides to ascertain whether it is
true and objective.
During the working day, I try to adhere
to a certain plan where I have meetings
and negotiations. I always spend about
50 % of the working period planning
ahead, trying to leave myself room for
dealing with newly arisen problems and
tasks. This style of work leads to a certain
harmony in the workplace and does not
create an all-round stressful atmosphere
like quickly, hurry up, dont lets forget
that were behind time etc. In my time
of, only occasionally do I think through
strategic matters and sometimes read
some professional articles in the feld
of management. In this direction, my
most preferred are publications by Prof.
Zelen.
As far as hobbies and leisure activities
are concerned, I am always very pleased
if, when I come home from work, I can
take of my suit and become a normal,
anonymous person. I certainly do not
seek out certain social events, would-
be high society type company parties
and presentations, various managers
club associations and so on; in fact I
fnd them most unpleasant. Probably
because I spend my whole life sur-
rounded by lots of people, I look for
the kind of relaxation where I can, as
they say, clear my head and take a
rest from people.
As for my hobbies, I have two great
hobbies, or ratherloves. The frst is
wild cats. My second great hobby is
the Jizersk Hills, their scenery and
history. My wife and I try to spend
all our weekends there, weather al-
lowing. I make an efort to search for
places which are rarely visited and
really wild.
13. 16. 3. 2012
www.electroncz.cz
2. MEZINRODN VELETRH ELEKTROTECHNIKY, ELEKTRONIKY A ENERGETIKY
2
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INTERNATIONAL TRADE FAIR OF ELECTROTECHNICS, ELECTRONICS
AND POWER ENGINEERING
LETANY VS ZVOU!
WELCOME TO THE EXHIBITION CENTRE PRAGUE LETNANY!
Soubn veletrhy / Simultaneously:
FOR ENERGO
FOR AUTOMATION
T
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Heat Exchanger Technol ogy At t ri but es:

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