Romtelecom is the largest telecommunications company in Romania; the majority of shares are held by the Greek telecommunications company OTE (54.01% of shares). The Romanian state also has a minority stake of 45.99% in the company. The company had a monopoly for the provision of fixed telephony services until January 1, 2003. Currently, according to the OTE Group 2006 1st Quarter Results Press Release, Romtelecom has 3,835,647 fixed telephony lines, down from 4,279,038 at the end of 1st quarter 2005. Romtelecom has also the second CDMA network in the country.on and Values Mission, Vision and Values Mission, Mission, Vision and values Values
Romtelecom is a company in full swing on the Romanian communications market. In the last years, Romtelecom has evolved intelligently, with many efforts, from a former state monopoly to a private company that is now connected to the sophisticated technology of this millennium. Today, Romtelecom offers reliable, innovative and easy-to-use services, from the traditional fixed telephony to high quality Internet, digital TV, to the most secure hosting data center in Romania, voice and data bundled services and a permanently supervised and improved Customer Care program. And the transformation goes on« THE CORPORATE MISSION To deliver promptly ever-growing reliable telecommunication and entertainment services. THE CORPORATE VISION Romtelecom is the service company setting the standards within Romania, by exceeding the expectations of customers, employees and shareholders in the provision of high quality communication, entertainment and IT solutions. CORPORATE VALUES Customer focus
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Our mission is Customer 1st. I treat the client as I would like to be treated and as he would like to be treated. I positively surprise my customer in everything I do. I make things simple.
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I say what I do and I do what I say. I take ownership for what I do. I act in the interest of the company.
data and broadband Internet services. managing to successfully face the challenge of becoming a more efficient operator and of developing its portfolio of alternative services. Clicknet. objective which was best expressed by the ³Customer 1st´ program. I support my colleagues to achieve their objectives.y y
I challenge the status quo. I keep costs under control as the easiest way to have a healthy business and a good job. The data web hosting services were launched in 2006. My decisions are guided by principles. together with the opening of the two CyberHost centers. the company became in 2008 the market leader on the segment addressing the business customers.
. the leader of the fixed line communications market in Romania. through the ADSL based services.
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I act ethically and fair in my daily job and in all my decisions. Currently. registering the biggest growth rates on this segment. Milestones of the past years:
Romtelecom entered the fixed broadband Internet market in 2005. bundled packages including IT equipments. resources and effort of my colleagues and my company. besides its traditional offer of fixed line telephony. which operate based on the latest industry standards. At the same time. the company continuously worked to improve its customer care service. I am Romtelecom ± count on me.
Respect guides our behavior
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I respect and value the diversity of opinions and other people¶s individuality. I spend and use as if I was using the money from my own pocket. I address issues not individuals. respect my colleagues and also respect my work. I do not tolerate unethical and irresponsible behavior. I seek out the opinion of others.
Resources and cost consciousness
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I treasure the time. the company offers to its clients voice. launched in 2007. as well as complex IT&C solutions.
Romtelecom. I put my full energy into executing the decision. I respect my customers. suppliers. went through a period of major transformations in the last years.
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I share my opinion openly and make my views known. colleagues and business partners with the intent of creating value for all of us. I show respect to others and it is likely they will respond in the same way. I fully stand behind the team decision.
Win-Win I approach my customers.
in a year and a half. the rest of the shares are still owned by the Romanian State. Starting with 2007 the company focused on a new clients¶ approach: ³Customer 1st´.ro
With a tradition of more than 75 years on the Romanian telecom market. acting in telecoms field. over 3. For the residential segment.Akta TV (about 80.Boom TV (about 97 500 subscribers) and Digital Cable Systems . After 1989: ROM-POST-TELECOM is established. plus the usufruct right for 16%. in the evolution of the clients¶ satisfaction. In 2008 Romtelecom was among the top 10% fixed telephony European operators with regard to clients¶ satisfaction. Deutsche Telekom becomes implied by taking over 25% of the shares belonging to the group in Greece.000 communities were not connected to the telephony network. a spectacular entrance on the Internet and digital television markets and daring plans for the future. 1998: OTE acquires 35% of the shares. post and broadcasting. from ITT (USA). a continuous effort of improving all the offered services as well as its customer care relation. holding monopoly over basic services. Romtelecom is today one of the best rated companies in Romania. having 90% foreign capital. analogue technology was widely used. while for the business segment. which becomes a department within the Ministry. network and technologies investments are limited. turning OTE into the majority shareholder of ROMTELECOM. the mantra is ³You achieve. first of all. few data from that period: the penetration rate of the telephony services reached 9. with high quality services and products. through the Communication sand Information Society Ministry (MCSI). the company registering. 1991: Romtelecom becomes a State-owned operator. 1997: Romtelecom becomes a joint stock venture and is prepared for privatization. Romtelecom¶s brand was also repositioned in 2008. Historical highlights: 1930: SART ("The Anonymous Romanian Telephony Society") is established. 1949-1989: The Ministry of Telecommunications and Post incorporates the nationalized telecom company. 2009: Deutsche Telekom takes over other 5% of the shares belonging to OTE. an increase in the clients¶ satisfaction level for fixed telephony of more than 50%.
2011 April: Romtelecom purchase the customer base of companies DTH Television Group . for another USD 237 million.
. we support´. 2003: the second stage of privatization takes place. thus DT's involvement in the Greek group reaching 30%.000 subscribers) 2011 August: Romtelecom launches online store clickshop. 2008: in OTE's shareholder structure. the brand is expressed through the mantra ³Enjoy life!´. paying USD 675 million and taking over the company¶s management. as a State owned company. manual phone exchanges were generally used in rural areas.
The results of the ³Customer 1st´ program are visible. with a relevant turnover reflecting its progress in the last years. the Dolce platform registering in the first years of existence the highest growth rates on the segment in Romania and in the region.5%. acting in the field of telecommunications.y y
Romtelecom launched its TV services in 2006. expressing the successive transformations the company went through.
Currently. the safest data hosting center. in the improvement of the billing system. the fixed telephony.The company made considerable efforts to reach this level and went through difficult transition periods. the company invested in its network. certainly due to its long tradition as the only fixed telephony operator in Romania. by launching CyberHost. For the next period Romtelecom has as objectives to stabilize and increase the fixed telephony clients base as well as to double the Internet and digital television number of clients. in the capital¶s entire digitalization process. The next year Romtelecom entered the market of elitist IT solutions. to permit the launch of new products. until that moment. Also in 2006 the company brought Dolce into the homes of Romanians. which turned out to be the most powerful impulse for the company. and entering the Internet & data market. Romtelecom took an important step by exceeding its traditional activity area. in 2005. which were not always correctly understood and perceived by most of the Romanians. The significant change follows the implementation of a transformation plan started in 2003 which coincided with the liberalization of the Romanian communications market and with Romtelecom losing monopoly over fixed telephony in Romania. During 2007 Romtelecom reoriented its business strategy by launching ³Customer 1st´ project which brings to the clients of the company supplementary benefits at the same tariffs. the digital television service which convinced the market in a record time due to the very attractive quality-price ratio of the service. based on ADSL technology.
. Romtelecom is today an indisputable communications operator performing in a competition environment. However. in permanent customer care improvement and in establishing the first sales team in the company¶s history. Romtelecom has been perceived by most of them as a social services provider. with the first broadband Internet products. Moreover. the company was restructured into two distinct business units for residential and company clients in order to better serve their communication needs. During the last years. even after its privatization in December 1998.