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PATRICIA A. JENKINS Mobile - 240-393-3652 pj114fd58@westpost.

net

DIRECT MAIL & PRINT PRODUCTION PROFESSIONAL Seeking Direct Mail Marketing/Acquisition Production Manager Position Project Management Over 20 years of experience in large volume direct mail marketing retail, teleco mmunications, acquisitions, non-profit and political fundraising. Background in advertising/marketing, direct mail, commercial printing and procurement. Accom plished in consistent adherence to print schedules while managing the creative, production processes, bulk mailing. Experience working with numbers (inventory management, budget preparation and cost reconciliation). Able to provide clear direction to internal groups, advertising agencies and outside vendors and make recommendations to senior management. Areas of expertise include: * * * * * * Project Management * Vendor Contract Negotiating Print Procurement/Management * Cost Containment & Efficiencies Direct Mail Production Large Volume DM Campaigns Team Lead and Supervisory Level Experience Purchase Management Requisition & Reconciliation * Program Analysis & Tracking * Print Specialist * Knowledge of print, mailshop, personalization/data processing services, pricin g and postage EXPERIENCE American Association of Retired Persons (AARP), Washington, DC 7/10-Presen t Membership Development/Channel Management DIRECT MAIL PRODUCTION CONSULTANT Manage AARP's Membership Acquisition direct mail production of monthly channel m ailing of over ten million pieces. Responsible for pre-flight of art files, appr ovals of proofs, personalization and live sign-offs. Provide clear, concise dir ection and management to procurement, print and lettershop suppliers regarding t he production of snap packs and window packages. Create and maintain production schedules, mail plans, tracking of mail drops, and providing production specific ations for multiple versions per mailing. Responsible for review and maintenance for follow up results for multiple acquisition tracking reports. Financial Regulatory Authority (FINRA), Washington, DC 6/2009 - 9/2009 Communications/Production & Fulfillment PRINT PRODUCTION CONSULTANT Managed print procurement and production of print collateral, premiums and confe rence exhibits for not-for profit membership organization. Responsibilities inc luding mailing and fulfillment of various material requests from membership base of nearly 4,750 brokerage firms, about 167,000 branch offices and approximately 634,000 registered securities representatives. * Managed fulfillment of monthly FINRA Manuals updates and kits to members. * Managed production of various exhibit booths and displays such as tabletop sta nds and bursts, pop-ups, double/single retractable banners and printed fabric di

splays. * Tracked production schedules and delivery dates. * Met with internal communication staff weekly to determine needs for members an d provide production updates. * Procured, managed production and fulfillment of various member premiums such a s coffee mugs, award certificates and plaques, umbrellas, polo shirts et al. al * Managed production, data processing and mail shop for member notifications and invites of FINRA sponsored activities and events. Verizon Communication, Ashburn, VA 1/2006 - 11/30/08 Marketing Communication & Branding MARKETING MANAGER, Consumer Marketing Creative Execution Executed and managed marketing communications acquisition programs for national Consumer FiOS voice, internet and TV services. Directed production of over 37.5 million pieces of direct mail annually, implementing creative development, data targeting segmentation and multiple promotional offers to meet response goals. R esponsibilities included writing creative briefs for direct mail campaigns and l aunches, to monitoring and reporting results. Supported ad hoc production of Fre e Standing Inserts (FSIs) for newspapers and magazines. Created promotional too ls for regional marketing call centers. Implemented direct mail communications for business-to-business (B2B) DSL programs. Managed $35M budget. * Managed June '08 FiOS TV "Higher Power" direct mail campaign with over 200+ ve rsions error-free and mailed on time. * Directed agency team in national acquisition campaign direct mail process from creative inception to execution. Established production process with agency to ensure smooth transition of program. * Created a process utilized to acquire and manage toll free numbers and url add resses for B2B direct mail, advo/fsi, print campaigns. Streamlined acquisition, reservation and cyclical use of leased numbers from MCI, reducing annual phone number leasing by 30%. * Produced ad hoc promotional DVDs for New York and Pennsylvania regional market s on time and under budget. As a result, New York region ordered additional cop ies for extended marketing promotions. * In addition to new responsibilities with Verizon, continued to manage MCI Fulf illment program under a different business platform. MCI Consumer Markets, Ashburn, VA 11/98 - 1/2006 SR. PRINT PROCUREMENT MANAGER, Fulfillment Managed team projects and production processes from creative conception to in-ho me delivery. Oversaw direct mail (acquisition and retention) and fulfillment pr ograms (residential, customer service and sales support) for corporate product l aunches. Implemented nationwide $14M print program, managing the production an d inventory for over 200 collateral pieces for fulfillment. Developed creative, cost-saving design approaches for continuous forms, plastic calling cards, inter net products, packaging, envelopes, letterhead, pre-paid cards and inserts. Prov ided cost analyses, estimates and recommendations for materials procurement prog rams. Identified, qualified and researched print resources for company. Supervis ed staff of two Production Assistants. * Sustained fulfillment print procurement program during company stewardship of bankruptcy protection by maintaining business relationships in face of negative publicity and renegotiating contracts with print resources. Continued uninterru pted fulfillment of MCI customer requests. * Saved over $800K by developing creative problem-solving strategies by identify ing resources, materials and appropriate formats that reduced expenses and deliv ered on time. * Established, negotiated and managed "direct-buy" paper program, reducing print costs by 37% during first year of implementation. * While managing fulfillment for as many as five facilities around the nationwid e recognized for managing print program with on-time deliveries, preventing stoc

k-out of inventory collateral. Developed internal print procurement process by creating templates for ordering materials. Increased efficiency and reduced pri nting errors upon initial implementation by 23%, nearly eliminating reprints due to order placement errors. * Established MCI quality control and evaluation guidelines for printed material s. Worked with print vendors to determine print specifications that reduced mac hine spoilage and rejection of non-conformance materials. Achieved average quar terly material rejection rate 1%. * As a major participant and print industry resource for corporate Supplier Dive rsity Program, identified, assessed and qualified minority suppliers. Recognize d for fulfilling corporate mandate by directing 50% of graphic design, commercia l printing and direct mail business to minority vendors. * Consistently received corporate top performance and leadership awards: MCI Ci rcle of Excellence 2001; MCI Top Team 1998, 2003; MCI Leadership 2000, 2002, 200 5; Flexographic Technical Association, Inc. Excellence In Flexography Gold Award 2001. ADDITONAL EXPERIENCE Board of Directors Member of Women In Film and Video, Washington, DC 1/09 - 2010 Infinity Production and Records, East Orange, NJ 11/95 - 4/96 MaxRe Financial Corporation, Randallstown, MD 5/96 - 8/96 EDUCATION BA CAS/School of Communications, American University, Washington D.C. 1979 COMPUTER SKILLS PC, Microsoft Office (Outlook, Word, Excel, PowerPoint), Web Time, eBudget, Arib a, Lotus Sametime Connect, PeopleSoft AP, Access Workbrain Time System, Print Ma nagement Systems such as e-Lynxx. MAC - Adobe Illustrator, Photoshop. 1

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