ROBERT P. SHERRY 5825 Philip Ave, Malibu, CA 90265 bob@blackcombmedia.com mobile: 323.397.1081 www.linkedin.

com/in/robertsherry SVP BUSINESS DEVELOPMENT/SALES PROFILE Senior digital video, publishing, and media executive with strong operating skil ls managing video, branded content, media sales, marketing, research, and busine ss development teams for start-ups and large media content publishers. Chief Re venue Officer who has led day-to-day digital operating units-overseeing P&L, adv ertising, strategic partnerships, licensing agreements, marketing, product devel opment, client services, and content. Key contacts in digital entertainment, pub lishing, media, tech platforms, marketing, and agency arenas. EXPERTISE Build strategic alliances with emerging digital video, advertising, content, and marketing service companies. Specialize in developing digital business units th at deliver revenue-generating products and services, while building strong clien t relationships to expand revenues. Expertise in forging partnerships that estab lish quantifiable revenue growth initiatives. DIGITAL EXPERIENCE REELSEO.COM 1/10-present Newport Beach, CA Business Development Consultant ReelSEO is the leading destination for the digital B2B video community. It provi des video news and trends, marketing and media insights, and interviews to help video marketers and executives leverage understand the video marketplace. * Consulting for Founder/CEO on all strategic, funding, business development, me dia sales, and marketing initiatives. STUDIONOW, INC. velopment 4/09-1/10 Nashville, TN EVP Business De

SN was an online video creation, production, and distribution platform-with a cr eative network of over 2,500 video pros.I facilitated its acquisition by AOL in January 2010 for $36.5m. AOL has recast SN as Seed.com, its video service. * Developed, managed, and scaled sales, marketing, research, business developmen t, and affiliate content partnerships. Created "white label" video creation/prod uction solutions for SMB market-allowing leading directories such as Citysearch, AT&T Yellow Pages, Network Solutions, and others to partner with SN as their primary video producer. Secured, managed, and elevated new partner programs with major media clients including AOL, Smithsonian, Thomson Reuters, Forbes, Hachet te, and Entrepreneur. Reported to Co-founder/CEO.

LINGOSPOT, INC. 10/07-3/09 Westwood, CA SVP Business Development / Sales Lingospot is a related-content SaaS application for online content providers. It creates topic pages and analytical content tools for editors, publishers, and b

rand marketers based on its semantic technology. I am on its Advisory Board. * Brought to U. S. and European markets a suite of content services to help digi tal content providers target their unique editorial products to their specific r eader targets to gain competitive advantage. Developed licensed, rev-share, cpm, and performance-based programs around core Topic Pages product-for clients that included Sky Sports, Forbes, Gannett, USA Today, McClatchy, USA Today, Atlantic Media, Time Inc. Reported to CEO. PRIMEDIA, INC. 12/04-9/06 Los Angeles, CA SVP / Group Publisher-Digital Auto Network Primedia (now Source Interlink Media) is web's largest digital auto network, inc luding Motor Trend, Automobile, Hot Rod. * Led Digital Auto Network comprised of 61 enthusiast sites. Responsible for cor porate branding and strategy, content, sales, business development partnerships, marketing services, research, video, product development, SEO, and ad operation s-analytics, tech support. Generated $13mm in revenues. Supervised 24 direct rep orts, including six sellers. Worked with other division leaders from print, lice nsing, and events. Reported to COO. * Developed lead-generation programs and video applications to attract new car b uyers. * Built online after-market program surrounding SEMA Show-resulting in $1.25 mm in new revenues. * Established in-house ad ops group that saved over $1.5m-through increased camp aign optimization. * Secured licensed marketing and content partnerships with Yahoo and Google. BLACKCOMBMEDIA, INC. 10/01-11/04; 10/06-9/07 Century City, CA Founder / Branded Entertainment Agency BCM developed, produced, marketed, and distributed branded multimedia programmin g. Media model allowed sponsors to imbed their products and services directly in to live, contextually relevant programming. Consulting division worked with Stud io and Brand CMOs to build branded multimedia sales/marketing programs. Led staf f of eight. Clients included: * Fox Network / America's Party Live with Ryan Seacrest: Co-produced New Year's Eve program hosted by Ryan Seacrest aired on Fox in 2002-3 and 2003-4. Secured $ 3 million in sponsorships for each program-creating distribution partnerships wi th Fox, Clear Channel Radio, US Magazine, and AT&T Wireless. Title Sponsors: Can on and Mazda. Live talent included Sheryl Crow, Bon Jovi, Keith Urban, Hootie & Blowfish, and Ashanti. * Viacom Productions: Consulted with Viacom Productions' President to partner na tional marketers with relevant television projects "in development"-to create se amless branded content programming. * Global Sports & Event Marketing: $2 million multimedia sponsorship program sur rounding four pre-Olympic Track & Field events on ESPN and CBS. * GSTV: Launched Gas Station Television nationally. Hired sales team, developed client sales and marketing strategies, branded to 30 leading marketers and agenc ies during 120-day product rollout period. * Promenade Pictures: Helped execute digital campaign surrounding Sole of Africa global initiative headed by Nelson Mandela, which has raised millions for victi ms in Africa. * RealNetworks: Built custom publication for RealNetworks' 250,000 SuperPass mus ic subscribers. * Healthsouth: Developed multi-media revenue platform for nation's leading Healt hcare provider, owner of TV programming, and health publications.

BUSINESS.COM 9/00-9/01 Santa Monica, CA SVP Sales Business.com is a digital business search engine and directory. In 2000 it secur ed $61 million in funding from four major publishers: McGraw-Hill, Pearson, Cahn ers, and Primedia. * Directed $15mm sales operation. Opened NY office, established planning, sales strategy, inventory ops, and agency relations' teams. Participated in launching 8 new ad products, including Service Centers, Newsletters, and Affiliate Network . Managed nine sellers, staff of 30. Reported to CEO. VALUECLICK 7/99-8/00 Carpenteria, CA SVP, Sales, Marketing, & Publisher Network Valueclick is a leading digital ad network. I was member of senior executive tea m that took Valueclick public in 2001. Today it is the web's largest independent ad network. * Managed $60mm annual sales, marketing, branding, and publisher operations. Led 15 sellers and staff of 80. Opened NY, SF, and European offices. Oversaw networ k of 15,000 publishers and 400 national advertisers. Built optimization structur e and built key client partnerships. Reported to CEO. PUBLISHING EXPERIENCE READERS DIGEST 5/94-5/99 Santa Monica, CA Group Sales Director Reader's Digest is the largest circulation magazine in the world. * Supervised $12mm annual western sales, marketing, and research operations for eight Reader's Digest publications. Managed 14 sellers and outside reps. Restruc tured sales operations. Opened and managed San Francisco office. Developed succe ssful branding strategy to attract import auto, financial, CPG, and high tech cl ients. Reported to RD Publisher. BUSINESS WEEK 12/92-4/94 Los Angeles, CA Los Angeles Sales Director Business Week is the largest financial magazine in the world. * Oversaw $16mm annual sales operations for BW's second largest office, while ma naging Import Auto category nationally for the magazine. Supervised three seller s. Successfully repositioned publication within competitive business set, result ing in eight new Asian auto clients within two years. Reported to VP, U.S. Ad Di rector. TIME MAGAZINE 8/87-12/92 Los Angeles, CA National Accounts Manager Time is the largest newsmagazine in the world. * Generated $12mm in annual revenues from national and global clients as senior seller in Time's second largest regional office. Developed integrated multimedia programs involving Time Warner corporate assets. Managed Microsoft, Mitsubishi, and Hyundai corporate accounts for Time Inc. Reported to Los Angeles Regional M anager. NOT-FOR-PROFIT EXPERIENCE CARE 6/84-1/87 Corporate Affairs Director New York, NY

CARE is a leading international development organization. * Developed and stewarded cause-related marketing programs with key corporations for CARE's African Relief programs, and development programs in Asia and Latin America. Increased corporate funding from $800,000 to $10mm in two years through marketing partnerships with corporate brands. Reported to VP Corporate Affairs. GEORGETOWN UNIVERSITY 9/80-5/84 Washington, DC Chief of Staff, Office of President Assisted University President in all aspects of daily administrative and outreac h activities. Oversaw office staff. Liaison officer for corporate and alumni fun draising initiatives during $250mm capital campaign. Accompanied President on al l speaking and fundraising engagements. Reported to President. EDUCATION * Georgetown University 1975-9 Washington, DC B.A. English Literature * University of London 1978 (spring) London, UK Literary Criticism ADVISORY BOARDS * * * * * * * Mobilstiser (Mobile Video) Southern California Special Olympics Lingospot Bobby Jones Golf Find Bliss Media REELSEO Advocacy Entertainment Group

PERSONAL * Married with 2 children * Participate in marathons and triathlons