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RONALD L. ENG 4168 N. Clarendon #1N * Chicago, IL 60613 * 773.209.8175 * re1138e78@westp ost.net * linkedin.

com/in/ronaldleng SUMMARY Proven marketing and strategy professional and visionary business leader with ex pertise in brand management, product development, public relations, sales, and b usiness start up. Highly skilled at transforming customer and consumer insight i nto effective marketing programs that deliver business objectives. Strong team p layer experienced in working with multiple key stakeholders (internal and extern al), and has the ability to build consensus and deliver the best solution. Succe ssful experience across a broad range of organizations (Fortune 500, mid-size an d start-up), and diverse industries and customers, including consumer/manufactur ing (Kraft Foods & Disney Consumer Products), retail (LensCrafters), and real es tate/ golf/ resort (Harbor Shores & Whirlpool Corporation). EXPERIENCE Evergreen Development Company, LLC/ Harbor Shores Resort, Benton Harbor, MI 2005 - 2010 Evergreen is the master developer of Harbor Shores, a new 530-acre master planne d beach and golf resort community in Southwest Michigan closely associated with the Whirlpool Corporation Foundation. Harbor Shores will be a $500 million devel opment with nearly 800 homes, the only Jack Nicklaus Signature Golf Course on La ke Michigan (rated the 3rd best new public course in 2010 by Golf Magazine), thr ee marinas, two hotels, and 100,000+ s.f. of retail. Harbor Shores' vision is to be the economic catalyst for transforming the Benton Harbor community economica lly, environmentally, and socially. Director of Marketing & Sales Led all aspects of marketing and sales, including strategic direction, brand cre ation and management, product development, market research, traffic generation, media planning, public relations, resort lifestyle and operations planning, sale s operations * Developed the strategy for Harbor Shores' brand positioning, product developme nt, home owners association, and resort lifestyle programs and operations, inclu ding the creation of P&L forecasts * Directed the creation of Harbor Shores' brand identity including logos and bra nd standards, advertising campaigns, collateral material, website, e-marketing, social media, and POS * Created the short and long-term marketing budgets and forecasts for the entire project; presented and gained approvals from Whirlpool Corporation senior execu tives * Launched three residential products in 2010, resulting in $3.6 million in sale s, achieving sales plan of 50% of the available inventory * Led a PR team of 15+ people, representing eight different organizations, for t he grand opening of the Golf Club at Harbor Shores, which generated over 8 milli on impressions and an advertising equivalency value of $6.7+ million * Managed all aspects of creating the Discovery Center ($600,000), including pla nning, construction, graphic displays, brand experience, and sales staff hiring and training * Partnered with community organizations focused on developing and executing PR strategies to engage the local community, promote full-disclosure on development progress, and defend against opposition to the project * Managed multiple agencies and consultants in the areas of market research, med ia planning, advertising, and PR * Met regularly with Whirlpool Corporation senior executives, the lead investor

in Harbor Shores, to provide marketing and sales updates American Licorice - Imagination Confections, LLC, Bellwood, IL 2004 - 2005 Imagination Confections was a start-up ($15 million revenue) associated with The Candy Alliance that acquired the rights to license Disney Confections in North America. Brand Manager - Disney Seasonal Confections Responsible for all aspects of the major seasonal drive periods (Valentine's, Ea ster, Halloween, and Holiday) including new product development, Disney franchis e selection, pricing, P&L, international sourcing, and forecasting. * Developed new SKU's and secured distribution in Wal-Mart which delivered $1.7 million in revenue and 92% sell-thru * Managed 60+ SKU's over four seasons for the U.S. and Canada plus 20 sublicense d SKU's * Initiated several company processes: sublicense product development & executio n, new product development timeline for domestic and international manufacturers , and go to market plan for Canada for Seasonal and Everyday * Commercialized two SKU's sourced from China for the Everyday portfolio, delive red to the U.S. in less than 4 months * Performed confections category analysis using IRI and Spectra data, which prov ided the rationale that supported the Everyday product line development RONALD L. ENG, page 2 4168 N. Clarendon #1N * Chicago, IL 60613 * 773.209.8175 * re1138e78@westp ost.net * linkedin.com/in/ronaldleng Kraft Foods, Inc., Glenview, IL 2002 - 2004 Kraft Foods is the world's second largest food company with annual revenues of $ 48 billion. Associate Brand Manager - Breakstone's/Knudsen Cottage Cheese Managed $17 million marketing and advertising budget, volume forecasting, consum er promotions, packaging, club store channels, consumer comments, business analy sis and reporting and tracking. * Restored distribution of 3 lb Knudsen in Costco resulting in over $15 million in revenue, by collaborating with packaging design, operations, and finance to d eliver secondary packaging that delivered on 3 key customer criteria * Commercialized new bundle pack for club store and developed customer sell stor y which secured two in/out promotions to help fill volume gaps in the plan * Developed and authored recommendation for new product opportunity which includ ed amassing AC Nielsen Data, operational capabilities, cross-functional input, a nd several business proposition scenarios * Led consumer promotions integration of "Half the sugar of yogurt" product clai m on FSI's, Catalina, POP, and co-marketing event, with results yielding more ef ficient redemptions and stronger consumption vs. prior year. * Led forecasting team to improve accuracy in 2003 (Cheese Division: from 6th to 2nd most accurate category) * Started with Kraft as Summer Intern in 2001 during graduate school. Led a cros s-functional team responsible for the optimization of the Knudsen 4-pack, reduci ng operating cost by $350,000 Luxottica Group/ LensCrafters, Cincinnati, OH 1996 - 2000 Luxottica Group is a leader in premium fashion, luxury and sports eyewear, with over 6,200 retail stores world-wide, including LensCrafters, a leader in optical retailing. Associate Marketing Manager (1999 - 2000)

Responsible for managing marketing planning for 107 retail stores ($180 million in revenue). Partnered with regional directors and retail managers to develop s trategic plans to meet sales objectives. Experience with budgeting, field commun ication, radio, business analytics and reporting, direct mail, promotions, FSI's , event/ grassroots/ relationship marketing. * Initiated partnership with the Colorado Rockies baseball franchise, including spot radio, register-to-win incentives, FSI's, interactive stadium event, POS, a nd CRM. Increased sales by 5.5% and traffic by 4% in Denver stores * Led a 10 person team responsible for company-wide promotion, which exceeded fi nancial sales projections Assistant Marketing Manager (1997 - 1999) * Developed marketing plans for store grand openings (experience with over 30 st ores) * Analyzed regional shortfalls resulting in $125,000 in incremental recovery fun ding, and created a marketing plan which increased sales +5% and traffic 2% in t argeted stores Local Market Planner (1996 - 1997) EDUCATION Kelley School of Business, Indiana University, Bloomington, IN 2002 Master of Business Administration, major in Marketing, minor in Strategy * Sports & Entertainment Academy; Marketing Club Vice President; Admission's Cou nselor University of Cincinnati, Cincinnati, OH 1996 Bachelor of Business Administration, majors in Marketing and Operations Manageme nt * Senior Class Vice President; Student Orientation Leader; Sigma Phi Epsilon Vic e President COMMUNITY * Harbor Habitat for Humanity - Volunteer Group of the Year 2006, Board (2007 present), Executive Committee (2010) * Harbor Shores Earth Day - Creator and Coordinator of annual clean up (100+ vol unteers/ year), 2009 - 2010 * Lakeview Pantry - Home Delivery Volunteer, 2006 - present * Junior Achievement - Chicago, IL (2002 - 2003), St. Joseph, MI (2007 - 2010) * LensCrafters Gift of Sight Foundation - 1998 - 2000