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PAULA GOLDBERG 11850 RIVERSIDE DRIVE a* NO. 212 a* VALLEY VILLAGE, CA 91607 a* TEL 818.590.5949 a* PAULA.GOLDBERG@EARTHLINK.

NET SUMMARY OF QUALIFICATIONS: Creative and resourceful individual who focuses on big picture and easily meets the demands of a fast-paced work environment. Demonstrated ability to successfully manage projects and produce accurate and thorough results, possess exceptional organizational and communication skills as well as strong presentation skills; resulting in professional rapport with executives at all levels within an organization and exercises sound judgment. Adaptable, efficient and exceptional follow through. Best under pressure. Microsoft Word, Excel, PowerPoint, SAP, Access, Lotus Notes, WordPerfect, Photoshop, Lexis Nexis, Crystal Reports, MS Project, QuickBooks, Outlook and extensive background in Internet research. Tax preparer. EXPERIENCE: PROFESSOR OF GEOPHYSICS, CAL TECH, DR. THOMAS AHRENS, CALTECH, Pasadena, CA 7/10 - 12/10 EXECUTIVE PERSONAL ASSISTANT Managing lecture schedules, travel, personal finance, and professional organization. Three years previous overdue taxes, change in will and finding all documentation . (professor deceased in November.) NATIONAL ASSOCIATION OF TELEVISION PROGRAM EXECUTIVES, Los Angeles, CA 2/08 a" 4/09 DATABASE MARKETING MANAGER_ _ Provided analytical support to the CFO, updated content for two annual publications and maintained company contacts for bi-yearly conferences. Managed registration data imports from external vendor, served as a liaison with vendors on issues with data and managed association's web-based member database. Created various ad hoc reports through Crystal and Access platforms. Set up and managed email blast projects. Developed strong relationships with key industry vendors and associations. UNITED TALENT AGENCY, Beverly Hills, CA 10/05 a" 7/07 ACCOUNT MANAGER, ALTERNATIVE TELEVISION GROUP Coordinated payments, contracts, and correspondence between UTA clients, internal accounting, studios, attorneys and production companies. Ensured proper recording of income, receivables and related accounts. Reviewed and analyzed contracts for receivables and deadlines. Increased departmental collection revenue 54% and designed and implemented departmental finance procedures and databases for efficiency and productivity. MOTION PICTURE ASSOCIATION OF AMERICA, Encino, CA 10/99 a" 8/05 WORLDWIDE RESEARCH COORDINATOR, WORLDWIDE MARKET RESEARCH

Managed and analyzed financial data for the global consumer entertainment industry for the major film studios across all media including theatrical, home entertainment and television sectors. Compiled and aggregated confidential year-end, quarterly and operating costs/revenue. Project managed annual theatrical box office and movie attendance report using primary research. Maintained system which tracked home entertainment unit and revenue sales over 30 countries and performance by market. Executed special projects on such topics as digital distribution, theatrical/home entertainment market share, film production incentives, etc. Partnered with MPA and studio executives to provide timely and effective ad hoc analysis. Responsible for creating and maintaining various databases, web based data warehousing, as well as identifying departmental needs for optimal electronic efficiency. Provided executive administrative support for the Senior Vice President of MPA Research before promotion to Coordinator in 2001. (additional work experience and references available upon request) EDUCATION: University of Colorado, Denver, CO BA Communications and Bachelor of Science: Anthropology Masters Studies in Communications Thames Valley University, London Production Internship