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Michael Larney 12 Indian Trail Road Randolph, New Jersey 07869 Phone: 862-244-4468 Cell: 201-874-0898 E-Mail: ml12b7808@westpost.

net Executive Profile High-performing Executive with 30 years of Consumer Packaged Goods experience. Highly proficient in all facets of Sales, Marketing and General Management, incl uding P & L management, cost cutting tactics, and organizational re-engineering. Successfully led Sales or Marketing teams for 3 leveraged buy-out companies fro m start to finish all of which generated substantial returns. Skill Highlights Sales and Marketing expertise combined with strong analytical abilities leads to effective strategy development and tactical execution plans. A leadership by example management style coupled with a strong work ethic create s an engaging, involved and motivated work force. Excellent communication skills and a deep-seeded passion for the business keeps organizations informed and properly aligned with managements objectives. Broad range of experience includes working in large Fortune 100 companies and s maller LBO's/start-ups. Core Accomplishments Senior executive and key contributor at International Home Foods and The Meow Mi x Company. Both businesses generated 5X return on invested capital. Spearheaded the due diligence and the eventual creation of the Meow Mix Company. Built the Sales and Marketing team in 30 days and profitably grew this business from $217mm in 2002 to over $350mm in 2006. Completely turned around business trends on the $ 500mm Chef Boyardee franchise by changing business strategy. Developed two new product lines that produced ove r $60mm in sales. Identified a new merchandising construct for the category whic h enabled the brand to gain a distinct competitive advantage. Professional Experience August 2006 to April 2011 Fresh Pet Secaucus, New Jersey Senior Vice President of Sales Started refrigerated pet food company company with 7 business partners. Effecti vely developed channel strategies and ensuing product portfolio to enable us to compete in all classes of trade. Led the sales effort and successfully launched brand(s) gaining distribution in most majors customers. Built business from zer o to $20mm in sales. February 2002 to August 2006 The Meow Mix Company Secaucus, New Jersey Senior Vice President of Sales Participated in the acquisition of this brand from Purina with the J. W. Childs private equity investment firm and culminated this investment with the sale to D elmonte. Built the company with my business partner from scratch. My role incl uded recruiting the entire sales and marketing organization(s), hiring and train ing a broker network, defining immediate needs and re-gaining traction in the ma

rketplace. Competed effectively against 3 industry leading multi-national organi zations and grew this business from $217mm to $350mm. May 1999 to December 2000 International Home Foods Parsippany, New Jersey Senior Vice President of Sales Michael Larney 12 Indian Trail Road Randolph, New Jersey 07869 Phone: 862-244-4468 Cell: 201-874-0898 E-Mail: ml12b7808@westpost.net Executive Profile High-performing Executive with 30 years of Consumer Packaged Goods experience. Highly proficient in all facets of Sales, Marketing and General Management, incl uding P & L management, cost cutting tactics, and organizational re-engineering. Successfully led Sales or Marketing teams for 3 leveraged buy-out companies fro m start to finish all of which generated substantial returns. Skill Highlights Sales and Marketing expertise combined with strong analytical abilities leads to effective strategy development and tactical execution plans. A leadership by example management style coupled with a strong work ethic create s an engaging, involved and motivated work force. Excellent communication skills and a deep-seeded passion for the business keeps organizations informed and properly aligned with managements objectives. Broad range of experience includes working in large Fortune 100 companies and s maller LBO's/start-ups. Core Accomplishments Senior executive and key contributor at International Home Foods and The Meow Mi x Company. Both businesses generated 5X return on invested capital. Spearheaded the due diligence and the eventual creation of the Meow Mix Company. Built the Sales and Marketing team in 30 days and profitably grew this business from $217mm in 2002 to over $350mm in 2006. Completely turned around business trends on the $ 500mm Chef Boyardee franchise by changing business strategy. Developed two new product lines that produced ove r $60mm in sales. Identified a new merchandising construct for the category whic h enabled the brand to gain a distinct competitive advantage. Professional Experience August 2006 to April 2011 Fresh Pet Secaucus, New Jersey Senior Vice President of Sales Started refrigerated pet food company company with 7 business partners. Effecti vely developed channel strategies and ensuing product portfolio to enable us to compete in all classes of trade. Led the sales effort and successfully launched brand(s) gaining distribution in most majors customers. Built business from zer o to $20mm in sales. February 2002 to August 2006 The Meow Mix Company Secaucus, New Jersey Senior Vice President of Sales Participated in the acquisition of this brand from Purina with the J. W. Childs

private equity investment firm and culminated this investment with the sale to D elmonte. Built the company with my business partner from scratch. My role incl uded recruiting the entire sales and marketing organization(s), hiring and train ing a broker network, defining immediate needs and re-gaining traction in the ma rketplace. Competed effectively against 3 industry leading multi-national organi zations and grew this business from $217mm to $350mm. May 1999 to December 2000 International Home Foods Parsippany, New Jersey Senior Vice President of Sales Rebuilt the sales team and re-established trust in management after a very tumul tuous year. Developed numerous sales strategies to regain momentum in this bil lion dollar food business. Focused all selling efforts on driving sales through to the consumer. Developed and executed a category management program to complet ely change the shelf merchandising for the flagship Chef Boyardee business. Dro ve double digit sales and profit growth. September 1998 to April 1999 International Home Foods Parsippany, New Jersey Senior Vice President/GM- Snack Division Full P & L responsibility for this $70mm business including Crunch 'n Munch, Jif fy Pop and Campfire brands. Reshaped the go to market strategy enabling the larg est brand in portfolio to regain distribution and promotional support at all maj or mass merchants. This generated 43% sales increase and diffused significant t rade tension. August 1996 to August 1998 International Home Foods Parsippany, New Jersey Senior Vice President/GM -Chef Boyardee Division Full P & L responsibility for the $500mm brand. Repositioned brand and expanded target audience to include the tween market. Developed two sub brands that col lectively generated over $60mm in year one. Deployed research to create a new s helving construct to enhance brand presentation to the consumer and drive a com petitive edge at retail. January 1995 to July 1996 American Home Foods Madison, New Jersey Vice President Sales-Grocery Channel Drove changes in sales culture by educating team on trade spending efficiencies, embracing category management principles and focusing on selling product throu gh to the consumer. Introduced MBO's and incorporated them into compensation pl an. Reduced open accounts receivable deductions to < 1 % of sales while increas ing sales by 5%. February 1993 to December 1994 American Home Foods Madison, New Jersey Vice President of Sales Operations Led the organizational transformation from a order taking sales team to one that focused on adding value. This included creating a headquarter and field based Category Management team, creating an proactive Customer Service organization, a value-added Human Resource Department and a Sales Training team that focused on consultative selling. October 1979 to January 1993 American Home Foods Madison, New Jersey Sales Rep to Vice President of Sales Administration In the spirit of brevity i have listed jobs held in chronological order: Sales R epresentative, Administrative Assistant to the Vice President of Sales, Market Manager, Broker District Manager, Broker Region Manager, Director of Sales-Natio nal Accounts Manager, National Sales Manager-Eastern Zone, Vice President of Sal

es Administration. Education 1979 University of Connecticut Storrs, Connecticut Bachelor of Science Business Administration-Marketing