JANE RANZMAN 301 East 79th Street, #20C New York, NY 10021 H: 212-327-4131; C: 646-528-7047 jr1336770@westpost.

net

OBJECTIVE A strategic marketing position that leverages knowledge of internet marketing, s earch, and web development to help companies increase sales, identify new revenu e streams, and drive new client acquisition. Harvard MBA. SUMMARY Experienced Integrated Marketing and Communications Strategist specializing in t he client discovery process revealing the consumer's voice and overall market tr ends. Proven accomplishment in product positioning (and repositioning), new laun ches and turn-around situations. Excellent content writer, and brand identity b uilder. Winning presenter, and key member of pitch team. Serves as liaison for internal cross functional teams and client. Core competencies include: Integrated Marketing: Marketing Planning Business Development Brand and Strategy Development Account Management Marketing Communications Internet Marketing: Digital Content Management Web Development SEO /SEM Strategies Social Media Networks Web Analytics

PROFESSIONAL EXPERIENCE CORPORATE PA (Digital Marketing Firm), New York, NY 2 007-2009 Director of Creative and Marketing Services Provided strategic direction for corporate marketing, brand positioning, researc h, and communications planning for on-line marketing and SEO firm with diverse c lient base. Conducted all phases of the client discovery process providing deep qualitative consumer insights. Built and maintained productive relationships a nd working partnerships with client teams, agency partners and media resources. Supported business development efforts through identifying prospects, generating proposals and pitching. Managed key events and conferences. Served as key inte rface between client, design, and technology. Scope of responsibilities included: Business Development * Assisted with acquisition of new accounts in energy services and organic cosme tics sectors, generating new revenue streams of $500,000, firm's largest account for '09. Responsible for setting strategic targets, developing strategy and mes saging for presentations and pitch materials, and participating as critical memb

er of pitch team. Corporate Marketing: * Partnered with designer in creating new corporate identity and communications strategy including company logo, website design and social media strategy, resul ting in 30% increase in website traffic in six months. Web Design / Content Strategy: * Collaborated with client, agency, design and web development team to translate marketing strategies into creative concept and executions for new web sites and re-designs. New web sites included energy services, e-commerce, media, legal, f inance, organic cosmetics, and real estate. Research Operations: * Managed keyword research development for website optimization (including outso urcing) for search marketing, as well as developed reporting structure employing Google Analytics. Gathered, analyzed, and interpreted data insights to drive ac count strategies resulting in improved search engine rankings and conversions: F or example, within three months, the organic cosmetics client gained 10 keywords in Google Top 20. KPMG LLP, New York, NY 2006 Associate Director - Pursuit Strategy and Proposals Brought onboard to generate high quality, tailored proposals (responses to RFP's ) targeting Fortune 500 clients for Big Four global provider of accounting, tax and advisory services. Industry sectors included media and entertainment, health care, consumer manufacturing, and financial services. Established strategic dire ction and messaging, resulting in clearly defined sales and value propositions f or national proposals that accurately and insightfully address potential clients ' needs, resulting in final round pitches for tax and audit services in key indu stry sectors. RANZMAN MEDIA, New York, NY Principal, strategic marketing consulting firm for profit and nonprofit clients 2005-present In a consulting role, developed marketing strategies, business plans, competitiv e analysis, positioning and branding initiatives, to support client acquisition and business development. Client engagements include: * Faith Popcorn's Brain Reserve, Principal, Business Development --As acting Pri ncipal of leading trend-based marketing consultancy targeting Fortune 500 compan ies, develops strategies for new business. Responsible for all internal and ext ernal research, strategy sessions, client discovery, and execution of client pro posals. Key member of pitch team. Provides recommendations for website redesign , search, and social media upgrade. * Children's Tumor Foundation-In partnership with Harvard Business School Commun ity Partners, consultant for marketing strategy turn-around, restoring the Child ren's Tumor Foundation (CTF) brand and generating fundraising plans for increase d profitability. * ImaginAsian TV-- Conceived, developed and implemented strategic business plan to secure early stage financing for start-up cable network. Created network's co rporate image and marketing strategy to brand and position company. Developed mu lti-platform sponsorships to integrate broadcast, internet and local theater pro perties. * American Baby Group- Led the development of new corporate identity and market strategy for parenting group of magazine. Spearheaded primary research on paren ting trends, positioning magazine as category leader, generating significant med ia coverage and increasing overall awareness of publication. Played key role in development of new client relationships with Procter & Gamble, Toys "R" Us, John son and Johnson and Playskool. * Discovery Network-- Created presentations positioning company's identity as in novative science and health cable network, reaching elite audience of decision-m akers, and opening new markets in Research Triangle, NC.

BILLBOARD MUSIC GROUP, New York, NY Director of Marketing

1992-2005

Built start-up marketing department to reposition company as full service inform ation provider. Increased profitability 25% through new launches, on-line servi ces, research products and licensing. * Created and executed The International Billie Awards, first marketing award fo r best advertising in the music and entertainment industries. Award generated 2 00% ROI, strengthened brand name. Developed program to donate 10% of advertisin g revenue to TJ. Martell Foundation for childhood leukemia. * Developed corporate alliances/ partnerships with music industry nonprofits to build new conference division, including LIFEbeat, TJ Martell Foundation, and Na tional Music Foundation (served on board.) Five profitable conferences launched in first year with total charity donations of $250,000. * Conceptualized and implemented first five year strategic plan. Recommended new ways for marketing products including clubs, cafes, television, increasing reve nues $1.1M+ in first two years. WORKINGWOMAN MAGAZINE, New York NY 1989-1992 Director of Marketing Responsible for strategic repositioning of magazine to target the growing profes sional, managerial market of women. Developed concepts for creative and editori al redesign of publication, redefined advertising target and marketing communica tions program. Magazine became leading icon for professional women in less than one year. PRIOR EXPERIENCE: * CBS (Sales Analyst) Responsible for analysis of pricing sales trends, and reve nue projections for upfront and spot markets. Reported to Vice President of Adve rtising Sales. * Ogilvy& Mather, (Broadcast Buyer) Responsible for the purchase of broadcast an d cable airtime for IBM, Hershey, and Mattel. Developed TV programming segments including "You Make The Call". * Lord, Geller Federico, Einstein (Director of Broadcast Negotiation) Establishe d network buying department for IBM's launch of new personal computer. Responsi ble for $30M network negotiations EDUCATION Harvard University, BA, English Literature and Romance Languages, 1981 Harvard University, Master of Business Administration - General Management, 1988 ASSOCIATIONS: SAG, AFTRA, EQUITY, New York Women In Television and Film, Harvar d Business School Club (Programming Committee), New York Center for Independent Publishers (Advisory Board)