WRT 340: Advanced Editing Studio Intertext

Patrick W. Berry pwberry@syr.edu, office: HBC 235 Spring 2012, Fridays, 9:30-12:15 p.m., HBC 227 http://patrickberry.com/intertext2012 office hours: Fridays, 1:00-3:00 p.m. and by appointment  


Course Overview What does it take to produce a publication from start to finish? In this course, we will explore publication processes: reviewing past issues of Intertext, analyzing audience, reading and selecting submissions, editing copy, finding and creating visual content, designing layouts, and developing supplemental editorial content. We will also explore production and manufacturing costs as well as issues pertaining to marketing, promotion, and advertising. The ultimate goal is create the 2012 issue of Intertext along with a supplemental Web-based component. At the end of the semester, we will have a 2012 launch party, tentatively scheduled for May 2. The course will include visits from publication professionals (often via Skype, but sometimes in person) who will share their perspectives on various aspects of publishing, from copyediting to advertising to the shifting nature of publishing in our increasingly digital world. Course Goals 1. Learn the steps involved in producing a high-quality print-based publication. 2. Analyze some of the ways in which print-based publishing intersects with digital publishing. 3. Work effectively and collaboratively as a team member. 4. Gain insight from professionals in scholarly and academic publishing. 5. Acquire strategies for editing material and communicating with authors. 6. Develop basic design skills using programs such as Adobe InDesign, Photoshop and, to a lesser extent, Dreamweaver. Course Materials  A USB jump drive or some other portable storage device (8 to 16 gigabytes) on which to save material.  Select readings, provided on Blackboard.



Requirements/Assessment The course emphasizes reading, editing, and teamwork, and thus a generous work ethic is expected (i.e., flexibility, willingness to work outside of class, independence). Grading will be based on active participation in all aspects of the course and includes the following:      Attending all class meetings, subcommittee meetings (when necessary), and individual conferences Engaging with assigned readings Completing assigned projects Meeting publication deadlines Submitting Final Reflection

Special Needs and Situations   If you believe that you need accommodations for a disability, please contact the Office of Disability Services (ODS), http://disabilityservices.syr.edu, located in Room 309 of 804 University Avenue, or call (315) 443-4498 for an appointment to discuss your needs and the process for requesting accommodations. ODS is responsible for coordinating disability-related accommodations and will issue students with documented disabilities Accommodation Authorization Letters as appropriate. Since accommodations may require early planning and generally are not provided retroactively, please contact ODS as soon as possible.

Syracuse University and I are committed to your success and to supporting Section 504 of the Rehabilitation Act of 1973. This means that in general no individual who is otherwise qualified shall be excluded from participation in, be denied benefits of, or be subjected to discrimination under any program or activity solely by reason of having a disability. Religious Observance SU’s religious observances policy, found at http://supolicies.syr.edu/emp_ben/religious_observance.htm, recognizes the diversity of faiths represented among the campus community and protects the rights of students, faculty, and staff to observe religious holy days according to their tradition. Under the policy, students are provided an opportunity to make up any examination, study, or work requirements that may be missed due to a religious observance provided they notify their instructors before the end of the second week of classes. For fall and spring semesters, an online notification process is available through MySlice/Student Services/Enrollment/My Religious Observances from the first day of class until the end of the second week of class. Academic Honesty The academic community requires ethical behavior from all of its participants. For writers, this means that the work we claim as ours must truly be ours. At the same time, we are not always expected to come up with new ideas; we often build our thinking on the ideas of others. We are expected, however, to credit others with their contributions and to clearly indicate the boundaries of our own thinking. In cases where academic dishonesty is detected (the fraudulent submission of another’s work, in whole or part, as your own), you may be subject to a failing grade for the project



or the course and, in the worst case, to academic probation or expulsion. For a more detailed description of the guidelines for adhering to academic honesty in the College of Arts and Sciences, go to: http://academicintegrity.syr.edu.  

Emerging schedule Date In class
1/20 Introduction to the course as well as the journal Intertext; review types of editorial content needed in publication; develop selection criteria.

At home (due for the following class)
Read submission packet 1 and identify top 10 pieces using selection criteria discussed in class. Post responses on Blackboard.


Discuss submissions; introduce procedure for copyediting; begin collecting/shooting photographs, particularly focused on the cover. Review production and manufacturing options. Prepare for copyediting exercise with professional copyeditor.

Read selection from Carol Fisher Saller “The Zen of Copyediting.” Read submission packet 2 and identify additional pieces we might include. Collect/shoot a minimum of 10 photographs for consideration. In Blackboard, provide brief notes on how each photo might fit with the publication.


Finalize submissions. Review images. Introduction to InDesign. Develop design guidelines. Explore community solicitations and possibilities for multimedia content. Skype Meeting: Advertising and Marketing representative

Read Robin Williams (11-32). Create one layout (to be assigned); copyedit one piece (to be assigned).


Workshop layouts and editing decisions; review procedure for notifying authors and sharing suggested edits.

Read selection from Lupton’s Thinking with Type. Notify authors (to be assigned). Create one layout (to be assigned); copyedit one piece (to be assigned).


Workshop layouts and editing; review procedure for notifying authors and sharing suggested edits. Skype Meeting: Manufacturing and Production

Notify authors (to be assigned). Perform Stage 2 tasks (to be assigned, which will focus on advanced layout and editing, supplemental material from community partners, and Web content.

2/24 3/2

Stage 2 Production Tasks Preparing Web content for journal Skype Meeting: Gail E.

Continue Stage 2 production tasks. Stage 3 production tasks (to be assigned, include front matter, TOC, Web content, final editing)



Hawisher, University Distinguished Teacher/Scholar and Editor of Computers and Composition Digital Press 3/9 3/16 3/23 3/30 4/6 4/13 4/20 4/27 Weds. 5/3 Preparing for final read Spring Break No formal class meeting Sign off before piece goes to press. Finalize Web content TBA TBA Course Reflections; student evaluations Intertext launch party 5:00-6:30 p.m. Final reflective essay is due. Individual tasks to be assigned. Read Paul Fyfe’s “Electronic Errata: Digital Publishing, Open Review, and the Future of Correction” Final read



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