Professional Documents
Culture Documents
Service or Product
Mission Statement:
To continuously provide quality and environment friendly petroleum products and related services to industrial, commercial and retail consumers, and exceeding their expectations through reliability, economy and quality of products and services. APL is committed to benefiting the community and ensuring the creation of a safe, responsible and innovative environment geared to client satisfaction, end user gratification, employees' motivation and shareholders value. APLs five core values form the backbone of how it goes to market; Ethical Principles and Moral Values APL promote a commitment to the highest moral values and ethical principles, demanding both personal and professional dedication towards the realization of these values and principles. Commitment and Cooperation Two core fundamentals for the success of any business are complete employee commitment and cooperation. APL foster an environment of solid teamwork and professionalism to ensure that employees engage in both personal and professional development. Environment Consciousness APL believes that it is responsibility to safeguard natural resources for future generations and actively engage in environment friendly practices, policies and management techniques. Corporate Social Citizenship APL strongly believe in the promotion of societal well-being and awareness within ones community, actively engaging in activities and initiatives to meet this objective. Maximum Stakeholder Return
1/12
Through streamlined business processes and commitment to total quality management APL seek to ensure maximum company performance and rewards for shareholders and stakeholders alike.
Vision Statement:
To become a world class, professionally managed, fully integrated, customer focused, Oil Marketing Company, offering value added quality and environment friendly products and services to its customers in Pakistan and beyond.
Product Strategy
Primary Products :
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 BULK ASPHALT 40 / 50 GRADE BULK ASPHALT 60 / 70 GRADE BULK ASPHALT 80 / 100 GRADE FURNACE OIL PACKED ASPHALT 60 / 70 GRADE PACKED ASPHALT 80 / 100 GRADE SLACK WAX (MEDIUM MELT) HSD (High Speed Diesel) HSD EXPORT JBO JP-1 Export JP-8 Export SKO (Superior Kerosene Oil) LDO (Light Diesel Oil) MTT PMG (Premium Motor Gasoline) PMG Export PMG Export KA Naphtha etc.
Developmental Focus
1. 2. 3. 4. New Series of Generator Lube Oils LNG (Liquifies Natural Gas) LPG (Liquifies Petroleum Gas) Non-fuel products and services such as: Convenience stores (C Stores) Auto Care Services Ancillary Services
Revenue (USD)
Storage Facility at Port Qasim Karachi, for import of High Speed Diesel and exports of Naphtha Development of Company Financed Retail Outlets targeting high trade areas and highways, thereby further strengthening its presence and market share. Lubricant blending plant and increasing focus on marketing of Gasoline Engine Oils and Industrial Lubricants. Development of Storage Depots locally at Mahmood Kot Multan, Machike and Tarujaba NWFP and Afghanistan to improve supply to retail outlets Expansion of consumer base in other petroleum products locally and in Afghanistan Increasing Storage Capacity of existing bulk oil terminal at Rawalpindi Bulk Oil Terminal (RBT) and Machike Bulk Oil Terminal (MBT)
25,500,000
20,000,000
8,200,000
7,400,000
5,950,000
4,680,000
Total
71,730,000
Strategic Objectives
Key Strategic Objectives 4/12
APLs Strategic Plan lists following strategic objectives, action plans, performance indicators, goals, control targets and a timetable for accomplishing the objectives that address the strategic challenges.
Strategy Deployment
The development of action plans is the responsibility of the departments or work groups responsible for the work. Cross-functional teams develop the action plans if more than one department is involved. A P L Strategic Planning System and change management system ensure deployment, adequate resource allocation, control of changes, and control of sustainability of all action plans. Following is the list of key action plans, related strategic objectives, and keychanges in products, markets, and customers. APLs key plans are linked to Values and Success Factors.
To enable APL to attain new heights of success through investment in human capital, implementation of lean production methods and a commitment to Total Quality and Environment Management, APL plans, with the help of Almighty Allah, to further expand its existing retail network and penetrate untapped markets with pro-active measures and effective planning, implementation and execution. APLs objective is to successfully deliver premium quality products and services, which will translate into maximum customer satisfaction. Beyond the technical excellence of its products, APL intends to set an example in all dimensions of its entrepreneurial activities. The ultimate objectives of the Companys management are to come up to the expectations of all the stakeholders and adopt a balanced approach in this regard, which is also reflected precisely in the corporate strategy and the core values. The priorities for action are set and reviewed at regular intervals to grab the available opportunities and minimize the risks and threats arising due to change in the internal and external environment.
Strategy Implementer
Initiative / Biz Focus Revitalization / Re Structuring Team Initiator: KASHIF ANWAR (ENGG) Last Nov 30, Date of 2011 Members: MAZHAR KHAN Update (ENGG), SHAHZAD LATIF (R&D), SHOAIB AHMAD (PRJ), SHAHID ALI 5/12
(OPS), FIDA HUSSAIN (ADM & HR), FAROOQ ALI (EHS), IRSHAD HUSSAIN (MKT), M. YUNUS (F&A), M. ATIF (SALES) Evaluated by: YASIR SOHAIL (GM APL), KARRAR HUSSAIN (AGM APL)
No
DESCRIPTION
PERIOD From To
ANALYSIS DEPT.
(A: Very Good / B: :Good / C: Average / D: Poor)
A B C D
July 4
July 11
MGT
July 4
July 11
MGT
July 12
July 19
MGT
July 20 July 20
Aug 05 Aug 05
F&A F&A
A B
Cost Reduction Plan Products Stocks Management Plan Real Property Management Plan Supply Services Plan
B B B
Aug 10
Sep 05
SALES
6/12
1 1 .
Aug 08
Sep 08
F&A
Leaders Training Customer Rating for Communication Customer Driven Process Management Meet / Exceed Critical Performance Measures Improve Customer Relationship Leadership Development Plan Communications Plan
Sep 01
Sep 15
HR
Sep 16
Sep 23
SALES
Sep 24
Sep 27
SALES
Sep 01
Oct 01
SALES
Sep 16
Sep 30
SALES
Sep 01
Sep 20
HR
Sep 25
Sep 30
SALES
Oct 01
Oct 10
SALES
Oct 11
Oct 15
SALES
7/12
2 3 . 2 4 . 2 5 . 2 6 .
resources Maximize subcontractor performance and partnering efforts Shareholder Benchmarking Management Plan Supplier Relationship Plan Joint Leadership Strategy Plan
Oct 01
Oct 30
ENGG
Oct 05
Oct 15
F&A
Oct 10
Oct 20
ENGG
Oct 15
Oct 20
ENGG
Enhance employee well being & satisfaction Provide a qualified, diverse, and empowered workforce Knowledge Management Plan Individual Development Plan Employee Well Being / Health & Safety Diversity Plan
Oct 21
Nov25
HR
Oct 25
Nov 25
HR
Oct 25
Nov 25
HR
Ongoing
HR
Nov 01
Nov 10
HR
Nov 10
Nov 20
HR
Succession Plan
Nov 15
Nov 25
HR
8/12
3 5 .
Nov 25
Dec 05
HR
Ongoing
EHS
3 7 Emergency . Preparedness 3 8 OSHA Health & Safety . 3 9 Lost Workday Case . Rate 4 0 Hazardous Waste . Volume 4 1 Spill Equipment . Availability 4 2 Public Outreach Plan . Goals 4 3 Provide effective . security program 4 4 Community Outreach .
Ongoing
EHS
Ongoing
EHS
Ongoing
EHS
Ongoing
EHS
Ongoing
EHS
Ongoing
EHS
Ongoing
EHS
Ongoing
EHS
4 5 Maintenance & . Operations 4 6 Systems & Projects . 4 7 Management & . Administration 4 8 Technical Assurance . 4 Promote Proper 9 Environmental . Practices 5 0 Subcontracting Plan .
Ongoing
E/O
Ongoing
PRJ
Ongoing
ADM
Ongoing
ENGG
Ongoing
EHS
Ongoing
ENGG
Ongoing
R&D
Ongoing
SALES
Ongoing
ENGG
Ongoing
EHS
10/12
5 6 . 5 7 . 5 8 .
Ongoing
MGT
Ongoing
EHS
Ongoing
MGT
11/12
all parts of the organization act in concert and encourages widespread input into improving performance.
12/12