DANIEL N.

DOXEY
7520 NORTHLAND AVENUE SAN RAMON, CA 94583 (925) 309-9285 DANDOXEY@YAHOO.COM SUMMARY An integrated marketing communications professional with 16 years experience developing full-scale strategic product marketing, sales and communications initiatives—from strategy to implementation. A key team player.

PROFESSIONAL EXPERIENCE SHAKLEE CORPORATION, Pleasanton, CA Mar. 2006 – Jan. 2012 Director, Marketing (Mar. 2006 – January 2012)

Develop and manage strategic communications initiatives executed through marketing web team, print design and production, A/V design, print and multimedia marketing materials. Excellent track record in working with project and creative production management staff, and agencies. ► Oversee the design and functionality of web communications, including the effective use of e-commerce metrics and web analytics in designing promotions and managing web maintenance. Work with IT resources to continually refine Google search engine optimization initiatives. ► Make customer insight and/or data driven decisions that determine strategic direction for the effective use of media across internal and external integrated communications. Manage multi-department integrated marketing communications calendar across all corporate marcom touchpoints. ► Key contact with internal and external creative design resources, production vendors, and outsourced writers, and content developers—ensuring consistent and accurate application of Shaklee look, tone and voice across all presentations.. ► Redesigned navigation and content in a complete overhaul of the company’s key web environments. Primary focus was in implementing Web 2.0 best practices, SEO and web analytics to help increase organic search results and conversion through social media. ► Develop and implement key corporate marketing communications (web & other communications) for key corporate initiatives including six product appearances on The Oprah Winfrey Show. ► Collaborate with Shaklee Incentive and Event Marketing teams to influence, deploy and advance branded communications across touch points. ► Manage online integrated communications, using web analytics data for search engine optimization, navigation improvements, conversion ► Contribute to the development of catalog promotions, online product marketing initiatives, Hotline program scripts, and other product incentives ► Develop and coordinate communications plans for product announcements (e.g., new product launches, discontinuations, reformulations, etc.), external communications efforts and materials.

NU SKIN ENTERPRISES, Provo, UT (NYSE: NUS) Sept. 2001 - Feb 2006 Director of Marketing Communications, North America (April 2005 – Feb 2006)

Managed 23 employees in planning, executing and evaluating coordinated, measurable brand communication programs. ► Responsible for the ongoing success of web based, interactive marketing programs, loyalty and retention initiatives, printed marketing communications, database collection and analysis, direct marketing, outbound communications—all to create meaningful customer relationships ► Ensured client data was effectively used to ensure a cohesive customer and distributor experience throughout all touch points, including retail client experiences, web applications, email, sales aids, and call center ► Responsible for budget and management of external marketing services and/or agency relationships ► Excellent track record in developing and sustaining strong and productive relationships with key internal stakeholders and departments—Sales, Product Engineering, Product Marketing, IT, Marketing Research, Operations and Creative Services

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SKIN

ENTERPRISES, Provo, UT Senior Manager, Business and Financial Communications (May 2004 – April 2005)

Oversaw corporate business communications — including developing and distributing marketing communications, corporate involvement and recognition with major corporate awards, coordinating business media relations, collaborating with product marketing teams to develop messages ► Managed www.nuskinenterprises.com, including maintaining keeping all content up to date and its functionality, design, look and feel ► Developed investor marketing materials, quarterly reports to shareholders, analyst presentations, collaborated on annual report development ► Wrote executive speeches and developed executive presentations for corporate and external events (conventions, earnings calls, international market speaking requests), verified the alignment of executive messaging, coordinated executive media spots for international markets, coordinated executive media coaching, researched and collected background materials and drafted official correspondence from the company ► Wrote and produced quarterly earnings releases and other financial communications including letters to shareholders, annual report, shareholder-related disclosures, earnings call scripts, Q&A’s, presentations and talking points on financial and corporate topics ► Wrote an award nomination which received an American Business Award (The Stevies) for Product Innovation.

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ENTERPRISES, Provo, UT U.S. Marketing Manager, Pharmanex Division (Jul. 2003 – May 2004)

Wrote, produced and managed marketing promotions for Pharmanex U.S.A. — including the timely creation and execution of weekly e-mail promotions, monthly Web and call center promotions, weekly conference calls, response to customer inquiries, creation of presentations for sales force as well as the development, editing and distribution of printed materials such as order drop cards, catalogs, and product magazines ► Monitored and updated content on the Pharmanex U.S.A. website; worked with the U.S. Web team to ensure the execution of ongoing, timely web promotions, and to verify that distributor executives have all available resources at their fingertips on the Web ► Gathered and analyzed data from past promotions in order to increase the effectiveness (in attracting/retaining distributors) with future promotions ► Excellent, proven track record of working under my own initiative and in successfully interacting with multiple departments within NSE (Creative, Legal, U.S. Web, Product Development, R&D, Technical, Regulatory, IT) and the U.S. and international markets

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ENTERPRISES, Provo, UT Global Marketing Communications Manager, Nu Skin Division (Sept. 2001 – Jul.

2003)
Managed global marketing communications — including product image and identity standards, team priorities, timelines, deliverables, content development, marketing communications planning and product launches for skin and body care, hair care, men’s care and specialty product lines ► Managed marketing communications interaction with cross-functional teams (e.g. product development, packaging, R&D, legal, creative, international market managers and upper mgmt) and verified priorities were aligned with divisional planning ► Key contributor to establishing global image and identity standards, launch kit deliverables and product catalogs ► Completed Nu Skin Management Development Training, Level 1

ZOOM MARKETING CORPORATION, Palo Alto, CA Jul. 1999 - Sept. 2001 Manager

Developed marketing communications strategy and positioning messages for 20 + companies ranging in size from Internet startups to Fortune 100 IT companies ► Developed consulting interview questionnaires, focus group screeners and discussion guides, research reports, competitive analyses, final presentations and written deliverables ► Coordinated account management including scheduling and conducting interviews with client senior executives, key client customers,

partners and industry financial analysts as well as managing focus group logistics with these individuals ► Oversaw project efficiency, timelines, realization and budgets ► Designed, built and maintained a corporate marketing and project management database ► Assisted in shaping corporate Web site, content development, design, look and feel ► Contributed in writing corporate backgrounders, fact sheets, press releases, marketing communications deliverables

EDUCATION

NORTHWESTERN UNIVERSITY, Evanston, IL, M.S., Integrated Marketing Communications
Dec. 1998
Honors: Northwestern University Integrated Marketing Communications Scholarship ► Specialized courses in showing ROI on Marketing Communications initiatives, Integrated Marketing Communications Strategy, Direct Marketing, Investor Relations, Competitive Research, Corporate Speechwriting/PR, Crisis Management, Employee Communications, Media Relations ► Completed team consulting projects for Arthur Andersen, Hewlett-Packard, Chrysler Corporation, W.W. Grainger, Peapod.com

BRIGHAM YOUNG UNIVERSITY, Provo, UT, B.A., English; Minor, Spanish Apr. 1996
Honors: Leadership Scholarship, member of Sigma Delta Pi (Spanish National Honor Society)

OTHER SKILLS

Successful track record managing creative teams, project management personnel. Strong written and verbal communication skills ► Ability to effectively communicate and negotiate with superiors, peers, staff and service providers, executing and managing relationships. ► Skilled in influencing and interpreting messaging from senior management and translating it into topquality on-brand marketing collateral globally. ► Experienced in overseeing the development of procedures and workflow for graphic design, writing, editing, print production, and fulfillment. ► Demonstrated ability to explore, develop and maximize opportunities for activity in new and existing markets. ► Ability to be successful under pressure, meet deadlines, and handle multiple projects with calm professionalism. ► Proficient in Omniture SiteCatalyst & Visual Sciences’ Web Side Story web analytics software, MS Office, Filemaker Pro, MS Project, MS Visio, Novell GroupWise, Adobe Photoshop, Illustrator, ImageReady and Acrobat as well as AP Style, photography, digital video editing with Pinnacle 9.0; familiar with MS FrontPage, SPSS, HTML, Quark Express, and speak, read and write Spanish fluently.

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