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TODD BRANDES Address: 800 Elgin Road #1121, Evanston, Illinois 60201 Home: 312.560.2811 E-mail: tbrandes1@gmail.


QUALIFICATIONS SUMMARY Dynamic, accomplished and competitive advertising and marketing executive, inter ested in pursuing a challenging top-level management position that would utilize interpersonal, organizational, multitasking, team-building, and leadership skil ls for immediate and profitable impact to a progressive organization. Adept at managing operations with profound functional expertise in strategic pla nning, integrated marketing, and promotions, as well as in supervising cross-fun ctional teams within a competitive industry. Commended for obtaining exceptional results as a creative strategist with a high level of commitment to accomplishing goals through effective team leadership an d collaboration. Quick and flexible in responding to changing market conditions and new t echnologies in line with organizational goals and standards; thrive in driving r evenue as well as in meeting and exceeding goals. Recognized for project management expertise that consistently delivers c omplex, large-scale projects on time and within budget constraints. Excellent communicator with the ability to convey complex information to audiences of varied backgrounds and at all levels of the organization. Powered with proven track record in planning and executing strategic bus iness transformation, administrative operations, as well as process and performa nce improvements. Committed to interfacing with high-profile business clients and C-level executives. AREAS OF EXPERTISE Branding and Positioning Market Penetration Strategies Integrated Marketing Communications Digital Media Strategy Immersive Interactive Experiences Trans-media Narrative Community Building Key Account Management New Business Development Contract Negotiations Budget/P&L Management


Provided expert oversight and supervision for profit and loss, pipeline, and all financial results. Handled the preparation of forecasting, financial, technical

, and market reports. Obtained and maintained strategic client negotiations. Ren dered senior leadership for the achievements of key milestones and goals. Proposed and implemented internal/external vision and direction for fina ncial growth. Spearheaded Chicago and Seattle offices, and held functional responsibil ity for the execution of new business, PR, account management, and strategy. Authored and implemented comprehensive agency remuneration strategy/plan . Personally handled all communication with CEOs, CMOs, and other C-level clients. Head of Business Strategy / Executive Producer 20082011 Strategically designed, developed, and implemented the complete organizational r estructure of DKs business model, from production company into a full service digit al agency. Effectively led and transitioned company from a production services orga nization to a fully integrated digital agency. Authored and implemented strategic business plan that generated 22% incr ease in revenue during height of the recession. Optimized and increased DKs client portfolio from 20% direct-to-client busi ness to 80% direct-to-client business in less than two years. Year over year re venue growth in direct-to-client work: +347%. Introduced strategic discipline into the creative process by transformin g client challenges into strategic briefs and business strategies. Handled and executed all direct-to-client projects as executive producer . Appointed as one of three members of the creative review board to conduc t project selection, client criteria and raise creative standards and output in line with internal standards we devised. MOTOROLA, CHICAGO, IL Director of Global Advertising and Content 20072008

Managed the development and execution of brand and product launch strategies tha t enhanced market share performance and expanded companys revenue. Modified and exp anded the 360 ~ planning process and executional approach between entire roster of agencies, across disciplines, which included advertising, PR, In-store, local marketing, experiential, and digital. Provided cross-functional leadership for the brand marketing team. Ensured that the execution of brand and franchise were accurate and cons istent in collaboration with regional marketing teams. Acted as liaison between product marketing and brand strategy in the dev elopment of all key initiatives. Effectively led fiscal responsibility for global marketing budget and sp end. Designed and developed bespoke campaigns for each key business region: E MEA, India, APAC, LATAM. DDB, CHICAGO, IL Vice President / Executive Producer 20052007

Demonstrated multi-dimensional expertise to become one of the first integrated p roducers at DDB. Provided expert oversight in all aspects of management and pro duction for agencys best and most celebrated work.

Assumed full responsibility in overseeing the entire conception, product ion, and management of all aspects of the online entertainment network: Bud.TV. Managed the development of an integrated, multi-dimensional digital camp aign for the launch of TUL pens for OfficeMax, which included multimedia website as well as print and digital consumer interaction. Most successful product launch in Office Max History. Pens completely s old out within weeks of launch. Successfully developed a trans-media, branded content experience for Off iceMax, which included a 60-minute TV show, integration with Google and ABC Fami ly, prizing, and celebrity endorsement/participation. 1.8MM households viewed the show on ABC family. Generated 7.4MM page vi ews on Google. Drove traffic increase by +22% to during the back-to-schoo l time period. Coordinated and produced Broadcast TV spots for Anheuser-Busch (Super Bo wl), OfficeMax, and Capital One. Vice President /Account Director (Anheuser-Busch, U.S. and International) 19992005 Managed and fostered a multi award winning creative product, and led the $10-15M worth of production budget which generated more than 30 spots annually. Provided leadership and direction to the United States market and 23 cou ntries worldwide, integrating campaigns across borders, synergizing for cost-sav ings and ensuring consistent messaging for each product in the portfolio. Designed, developed, and implemented the True Music and True Films platf orms, working with record companies, recording artists, studios and filmmakers t o showcase their work.

EARLIER CAREER DDB, CHICAGO, IL Management Representative: McDonalds, Latin America DDB, VIENNA, AUSTRIA Regional Account Director: McDonalds, Europe, Middle East, and Africa DDB, PRAGUE, CZECH REPUBLIC Account Director: McDonalds, Central European Division CALIFORNIA PIZZA KITCHEN, LOS ANGELES, CA Marketing Manager DDB, CHICAGO, IL Senior Media Planner

EDUCATION Bachelor of Arts ~ DEPAUW UNIVERSITY, GREENCASTLE, IN ~ Graduated with honors PROFESSIONAL TRAINING Fundamentals of Finance and Accounting for Non-Financial Managers ~ AMERICAN MAN AGEMENT ASSOCIATION (AMA) TECHNICAL SKILL Microsoft Office Suite (Word, Excel, and PowerPoint), Pages, Keynote, OmniGraffl e, and Basic Film Editing