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CHAPTER I

Introduction of the Organization

HISTORY
Milkfed is not an unknown name for the people of Punjab. It is very popular among the people. There is a very long history behind this popularity. In 1959, in a village named 'Verka' near Amritsar, Chief Minister of Punjab Sardar Partap Singh Kairon established a Dairy Development Corporation for safeguards of farmers and increase dairy business. After some times four more Milk Plants were established i.e. in Chandigarh Mohali, jalandhar, Ludhiana and Bathinda. Thereafter it progressed and the number of Milk Plants roses to 8 Plants upto 1980. Before 1981 it is fully under the control of Punjab Govt. But after it in 1981 the Govt. has developed its name from Punjab State Co-operative Milk Producers Union Ltd. into MILKFED Punjab. All the plants were controlled by Head Office which is established at Chandigarh. Only one balance sheet was prepared in Punjab and Profit & Loss for all the plants was prepared collectively. But in 1981 all plants started to make their own Balance Sheet and calculate Profit & Loss for their own plant. The fully Co-operative Society System was adopted and presently is in continue

TURNOVER
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The annual turnover of Milkfed which was Rs931 crores in the year 2008-09 has hit the level of Rs.1150 crores in the year 2009-10.

YEARS Figure 1.1

VISION OF MILKFED, PUNJAB

1
.

.Under its vision - 2005 Plan the number of Milk Producers' Co-operative societies will increase to 8000 and membership to 4.75 lakhs.

2. 3.

To improve the quality of milk at village level To bring transparency in all the milk collection, fat testing and payment, electronic milk-o-testers & automatic milk collection centres will be provided at village level Dairy Cooperative Societies.

4.

Expansion

of

butter

manufacturing

capacity

and

reconditioned

butter

manufacturing machinery will be installed. 5. Expansion of existing ice cream manufacturing capacity and set up additional Ice Cream Plant at Jalandhar. 6. Milkfed strives to give better and remunerative price to the farmers to make dairy attractive and sustainable profession. 7. 8. 9. Providing improved technical input services to farmers. Setting up big commercial farms. More stress on clean milk production programme. 3

10. 11. 12. 13. 14.

Rural women empowerment. Massive modernization of process and operations. Enforcement of stringent quality parameters. Strenghthing market base with specific stress on consumer market. To launch new value added milk products including long shelf life pane

Introduction To Milk Plant, JALANDHAR


Milk Plant, jalandhar was commissioned in September, 1973 with a total capital outlay of Rs.1.2 crores by the Punjab Dairy development corporation limited subsequently this project was adopted by operation flood-I programme of Govt. of India and was designated as feeder Balancing dairy. Later on 01.03.1980 it was handed over by the state govt. to the Punjab State Cooperative Milk producers Federation Ltd. (Milkfed Punjab) that is an apex level organization of milk producers cooperatives in the State Govt. Simultaneously the District Cooperative Milk Producers Union Ltd, Which was registered in the year 1977 was activated. The Jalandhar district co-operative milk producers union is a cooperative society of producers formation which function under the Milk federation of Punjab commonly known as Milk Fed Milk plant Jalandhar is a plant under this federation where the milk from various societies is received and processed to produce several products which are then sale in market. Milk plant Jalandhar is a large size concern situated on the Jalandhar Amritsar Highway about 5km from Jalandhar bus stand. Milk for the plant is purchased by various cattle owner in the near by village and also from neighboring districts. The total area support under the plants procurement is dividing in to various societies and zones, which are controlled and executed by a supreme authority of Milkfed at Chandigarh. 4

Milk plant Jalandhar is a food functioning and administrated plant is which about 355 workers and authorities work in the production plant and about 30 people work in the administrative section.

The production plant of milk plant is divided into various sections. These are as follows:
1. Quality control section 2. Processing section 3. Engineering section 4. Marketing section 5. Stores 1. Quality Control Labs: The quality control lab is a part of the reception docks. This is divided into two parts. The first section is the lab where the raw milk received from the centers is tested and checked & the other section is the lab where the various products manufactured in the is tested for quality assurance. 2. Processing Section: The incoming milk processed under the plant determines the sections of the plant. As the form of the milk changes with it and lastly at the powder plant whole of the milk is formed into milk powder. The various section of plant are: 5

1) Reception Docks 2) Milk processing hall 3) Butter section 4) Ghee section 5) cheese section 6) Curd section 7) Lassi section 8) Pouch filling

1. Engineering Section: The engineering section is an important section of the plant. This section looks after of all the machines in the production plant and also supplies powder resources like temperature chilled water, electricity. It also look after the maintenance of various machineries 2. Marketing Section: Marketing section is the final section in the plant. Actually marketing deals to the administrative department. But as it linked with the marketing of production plant so it could be it could be constituted as a section of production plant. 3. Stores: These are an essential section of the plant as it has several functions. Such as it reduces the risk of being shortage of material at anytime, it verifies and classifies the various items needed in to for the plant, it decrease the cost involved in the purchasing the items by purchasing it in the bulk. There are several stores in the plant which comes in the store section these are: 1. General material stores 2. Powder plant stores 3. Oil stores 4. Refrigeration section stores 5. Production plant stores 6

6. Boiler store

Objective Of Milk Plant


Milk plant, Jalandhar was commissioned in September, 1973 with a total capital outlay of Rs.1.2 crores by the Punjab Dairy development corporation limited subsequently this project was adopted by operation flood-I programme of Govt. of India and was designated as feeder Balancing dairy. Later on 01.03.1980 it was handed over by the state govt. to the Punjab State Cooperative Milk producers Federation Ltd (Milkfed Punjab) which is an apex level organization of milk producers cooperatives in the state Govt. Simultaneously the District Cooperative milk producers union ltd. Which was registered in the year 1977 was activated.

Productivity:
To achieve the best possible levels of production and economy in the use of inputs which ensuring safely and proper maintenance of plant and machinery and center. Research and developments: To carry out R & D activity for: 7

a) Increasing plant availability b) Process improvement c) Use of milk in different forms

Profitability:
To manage the assets, man and machinery in most effective and efficient manner. a) Reasonable return on investment commensurate with the principle laid down by the government. b) Generation of increasing internal resources.

Marketing and consumer service:


a) To provide the high quality products in right time and in adequate quantities. b) To further intensify promotional efforts for increased use of milk and milk products and to maximize distribution.

Growth:
a) To achieve reasonable and consistent growth in the business of manufacturing and marketing of milk and milk products. b) To work out diversification scheme to increase to increased profitability of plant.

Quality of Milk and Milk Products


1. To improve the quality of raw milk, Clean Milk Production program started in 650 villages and resultantly the quality of products increased. 2. Milk Plant Jalandhar is one of the milk plant in India in Dairy Sector to get ISO Certification. 3. To further improve the quality of Raw Milk, Milk Union started 365 Automatic Milk collection Stations . 8

Objectives of the study


To know about the customers base of the product. To know about the marketing strategies of the plant. To know the how to increase the sales of the product by the plant. To know potential buyers in the markets of verka products. To know the objective of the plant. To know the customer view about the plant and its products 9

DOABA VERKA MILK PTANT--- A BRIFE PROFILE


Name producers Location Head office Date of establishment Chairman : : : : : : The Doaba cooperative milk Union Ltd., Jalandhar G.T Road Bye pass, Amritsar Road S.C.O. No. 153-155 sector 34 chd 4.NOV.1972 Sh. Jagjit singh

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Marketing manger

Sh. Ajit singh walia

Trade mark Banker banks Competitors Product description Fax Telephone no. e-mail web-site work-force

: : : : : : : : : HDFC ,PNB, Central cooperate Super, metro Milk products 91-181-2603153 91-181-502674950 doabamilk_jal@yahoo.co.in www.verkamilkplantjalandhar.com around about 750 workers

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CHAPTER II

INTRODUCTION OF VERKA PRODUCTS

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Verka Products
VerkA Milk plant markets a wide range variety of Verka products which include liquid milk, skimmed milk powder, whole milk powder, infant food, ghee, butter, cheese, lassi, SFM, Ice Cream, Malted food etc. MILK

Skimmed Milk Specifications Nutrition Facts per 100 ml. 0.5% Milk Fat 100 m Milk Fat min. Milk 8.7% Protein 0.5 g SNF min. Carbohyd 4.6 g rates Minerals 0.8 g Energy 37.0 K.Cal

Double Toned Specifications 1.5% min. Milk SNF 9% min. Milk Fat Nutrition Facts per 100 ml. Milk Fat Protein Carbohydrates Minerals 1.5 g 3.1 g 4.7 g 0.7 g

Rs.12.50

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Toned Specifications Milk Fat 3% min. 8.5% Milk SNF min. Nutrition Facts per 100 ml. Milk Fat Protein Carbohydrates Minerals Energy Standard Specifications Milk Fat Milk SNF 4.5% min. 8.5% min. Nutrition Facts per 100 ml. Milk Fat Protein Carbohydrates Minerals Energy 4.5 g 3.1 g 4.7 g 0.7 g 71.7 K.Cal 3.0 g 3.1 g 4.7 g 0.7 g 71.7 K.Cal

Rs.14.00

Rs.15.50

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Full Cream Nutrition Facts per 100 Specifications ml. Milk Fat 6% min. Milk Fat 6.0 g Milk SNF 9% min. Protein 3.3 g Carbohydrates 5.0 g Minerals 0.7 g Energy 90.0

Rs.17. 00

Fresh Products

Cu rd Mi lk Mi Fat lk Ac % To idit Mi tal y n. Sol % id L. % A Mi n.

3.1 0 13. 0.8 0 00.9 5

Rs .2 2. 00

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Lassi Fat % Min. Total Solid % Min. 2.3 6.6

Rs.19.00

Kheer Total Solid % Min. Sugar by wt. % Min. Rice % Min.

26-30 6 4 Rs.14.00

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Ghee And Butter G HE Bo E udi B. (A ne R.r R G Te ea M M P. st din Va A Va FF g(4 lue R lue A To 0 (M K) % tal de Co in. Ol pla gre lif ) E. eic te e or Co Sal Ac co C.) m li/g mo id( Shi nt/ co vel Ma gel g( S. nt/ Ca x) la/ Ma Au g y 2g/ 25 x.) reu & g g s/g M/ g

Ne g. 40 28. 43 0 1.0 0.3 2.0 0 50 00 abs ent abs ent abs ent abs ent abs ent abs ent

Rs .2 73 p. k

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Fat% (Min.) Acidity %L.A. (Max.) Curd % (Max) Salt % (Max) Coliform/ml. (Max.) Y&M (Max)/g Moisture % (Max.) -

BUTTER TABLE 80.00 00.15 01.00 2.5 5 20 16.0

WHITE 82.00 00.06 01.50 5 20 Rs.170 p.k.g

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Ice Cream

ICE CREAM Weight (g/lts.) Min. 560-580 Total Solids (Min.) (By 38.5 wt.) Milk Fat % (Minimum) 13 Acidity, L.A. % (Max) 0.25 By Wt. Sucrose % Max. (By 14.50 Wt.) Stab. Emul. % Max. 0.5. Bacterial Count/g 2,50,000 (Max) Coliform/g (Max.) 90 Phosphates Test Neg.

Product & Packaging


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PRODUCTS GHEE POLY PACK/MONO CARTON GHEE TIN PACK TABLE BUTTER CHEESE

PACKING

500 gms. & 1 Kg. 500 gms., 1 Kg., 2 Kg., 5 Kg &15 Kg. 10 gms., 100 gms. & 500 gms. 200/400 gms. Cekatainer, 200 gms. Singles, 400 gms Tin & 1 Kg. Brick 200 gms. & 500 gms. Bottle, 500 gms. Cekatainer 1 Kg. Pkt. & 25 Kg. Bag 500 gms.Tin, 1 Kg. Tin, 10 Kg. Tin 200 ml. Bottle, 200 ml. Tetrapak 200 ml. Tetrapak 200 ml. Tetrapak 200 ml. Tetrapak 200 gms Pkt. 50 gms. Pkt. Full Cream, Standardised, Toned, Double Toned & Skimmed. & Cow milk

SKIMMED MILK POWDER WHOLE MILK POWDER SWEETENED FLAVOURED MILK SWEET LASSI MANGO RASEEELA PINE APPLE RASEEELA MILK CAKE /PEDA KAJU PINNI MILK POUCHES

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CHAPTER III COMPARSION SALE TRACK OF LAST YEARS

1.

Union-wise targets/achievements of liquid Milk (City Supply) during the

year 2009-10 and upto May, 2010 as comparison to the same period of last year and targets for the month of June & July, 2010.

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Period April May June July August Sept. Oct. Nov. Dec. Jan. Feb. March Total

Target 2010-11 22000 22000 24000 26000 30000 30000 29000 26000 25000 25000 26000 26000 25915

Achievement 2009-10 10-11 21900 22500 21948 22263 24183 26009 25900 27802 30000 30500 30500 30200 29100 29500 26000 26200 25000 25900 25010 25300 26022 26500 25366 26000 289029 318674

%Ach. Over target 102.2 101 108 107 101.6 100.6 101.7 100.78 103.6 101.2 101.9 100 103.4

Year 2010-2011

Sale of Milk
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23

Sale of Curd

Figure 1.2

Figure 1.3

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Sale of Paneer

25

Sale of Kheer

Figure 1.4

Figure 1.5

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Sale of lassi

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Sale of Plain lassi

Figure 1.6

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Sale of Table Butter

Figure 1.7

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Sale of Verka Ghee

Figure 1.8

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Overview of sale of milk and milk product in year 2010-11


Sr. No. 1. 2. A B C D 3 A B C 4 A B C Particulars Cumulative upto March, 2010 20624 Cumulative upto March, 2011 24124 %age increase and decrease +17.0

Average city Supply (LPD) Fresh Products Paneer (MT) Curd (MT) Kheer (MT) Lassi (Namkeen) Ltrs. Tetra Pack/Ice-Cream Rassila 200 Ml. Pkts. Lassi 200 Ml. Ice-Cream Products (MT) Ghee Panjiri Table Butter Ptks. Ltrs.

95.577 115.578 15.446 16411

106.637 172.829 17.236 197585

+16.0 +50.0 +12.0 +1204

567081 Figure 1.9 140130 32373

624807 213219 48545

+05.0 +52.0 +50.0

370.7 1519 49.1

376.4 1483 35.5

+2.00 -2.0 -28.0

255
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250

CHAPTER IV

RESEARCH METHODOLOGY

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RESEARCH METHODOLOGY RESEARCH TECHNIQUES

A technique, by which data is collected, is called research techniques or reference material. For the purpose of present study the data is collected reference both primary &secondary sources which are as follow: Sources of data Primary data Personal Interview co. Observation Secondary data various records, annual repots& Journals website of the

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PRIMARY SOURCES: Personal interview: Direct personal interview was conducted with:
Seniors & staff of marketing department Official of other departments The dealers who visited the factory during period of study.

Observations: personal observations method was also used for this


purpose by visiting the factory premises foe a number of times.

SECONDARY SOURCES:

Secondary sources include: Various records & details regarding amount spent on employees. Annual reports of the firm. Final accounts & reports on regular basis by the company. Web-site of the company that is www.verkamilkplantjalandhar.com was also very helpful in collecting the data.

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Sample Size:
I have covered 50 shop keepers in Jalandhar City

Types of Data:
I have used printing as well as secondary data. Some data is been taken from internet, some from MILKFED literature and some is gathered through questionnaire.

LIMITATIONS OF STUDY
1. Due to the limitation of time and financial resources it was not possible to collect information from the whole population so the sample statistic may vary from population. 2. The information provided by the shopkeeper is not definitely true. 3. The samples of shopkeepers may not be representative of the total population size. 4. The shopkeepers hesitate disclosing the true facts like their core preference to profit margin in dealing so the result may vary from original somewhat. 35

5. There is no measure to check out whether the information provided by the shopkeeper is correct or not because significant part of the information is based on the judgement of shopkeeper not on and mathematical calculation. 6. Some times its difficult to get proper attention of shopkeeper as he is busy with some other thing at the similar time answering the question. So negligence of shopkeeper may lead to some variation in results.

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CHAPTER V DATA ANALYSIS AND INTERETATION

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Analysis of information

Q.1 In how many Milk Brands do you deal in?


Verka Baba Milk Saras Today Milk Shud other 30 5 3 9 2 1

Figure 2.0

INTERETATION: The above table and graph shows that out of the total 50 respondents, 30% retailer are deal with verka milk brand and only 20% respondents (retailer) are not deal with verka milk brand. So we can conclude that most of the respondents are deal with verka milk brand.

Q2. Which is the leading brand?


Verka Baba Milk Saras Today Milk 22 8 4 14

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Shudh

Figure 2.1 INTERETATION From the above graph it is clear that out of 50 respondents, 22% retailer says that the verka is the leading brand in the market while other 28% are prefer to other brand like baba milk, saras milk, today milk, shudh milk.

Q3. Why do u prefer this particular brand over others?


Price Quality Taste Service Regular Supply All 1 12 4 5 18 10

Figure2.2 INTERETATION: From the above graph it is clear that retailer mostly perfer verka milk brand because of its regular supply. So we can conclude that most of the respondents are prefer this particular brand from its regular supply.

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Q4. Do you switch over to other brands?


Yes No 14 36

Figure 2.3

INTERETATION: The above table and graph shows that the out of 50 respondents, 36% are dont switch over to other brand, while only 14% respondents are swith over to other brand .

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Q5. Why do you switch over? Price Taste Availability Profit Margin 3 7 30 10

Figure 2.4

INTERETATION

: The above table and graph shows that the out of 50 respondents(retailer) 30% retailer switch over the availability while 20 % are switch over price taste and profit margin.

Q6. Do you have faith in Verka products?

Yes No

36% 14 %

Figure 2.5

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INTERETATION: The above table and graph shows that the out of 50 respondents, 36% are faith in verka products , while only 14% respondents are dontfath in verka products .

Q7. If, dont like Verka products, please specify reasons? It is not available at all times Cost is higher than others Quality is not better. Profit margin is very low 30 3 7 10

Figure 2.6 INTERETATION: The above table and graph shows that the out of 50 respondents, 36% are says the verka product is not available at all time while only 14% respondents are told some other reasons

Q8.

Are you aware about the following Verka product for different

segment/consumer? 42

Milk Ghee Skimmed Milk Powder Rasila Table Butter Paneer Khoa Curd Milk Cake

50 50 25 43 41 48 37 50 40

Figure 2.7
INTERETATION: The above table and graph shows that the out of 50 respondents all 50% retailer are aware about milk ,crud ghee. product of verka. Only 25% retailer are aware about skimmed milk powder and more then 30% retailer aware all the product of verka.

Q9. Are you aware of the shelf life of Verka product? Yes No 24 26

Figure 2.8

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INTERETATION: The above table and graph shows that the out of 50 respondents(retailer) 24% are aware with the shelf life of verka product.While 26% retailer are not aware with the shelf life of verka product.

Q10. Are you aware about the storage condition of Verka milk?

Yes No

40 10

Figure 2.9

INTERETATION: : The above table and graph shows that the out of 50 respondents(retailer) 40% are aware about the storage condition of Verka milk.While only 10% retailer are not aware about the storage condition of Verka milk.

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Q.11 Source of awareness to Verka? Plant Advertisement Dealers Milk van Other shopkeepers 20 4 10 5 11

Figure 3.0 INTERETATION: The above table and graph shows that the out of 50 respondents(retailer) 20 % says source of awareness to verka product is its plant.

Q.12 Advertisement of Verka is ?

Effect
45

10

Not Effect

40

Figure 3.1 INTERETATION: The above table and graph shows that the out of 50 respondents(retailer) only 10% says the advertisement of verka is effective.while 40% retailer says the advertisement of verka is not effective.

Q.13 Effect of advertisement on sales?


No effect Nominal effect Some what Great 1 11 11 27

Figure 3.2

INTERETATION: The above table and graph shows that the out of 50 respondents(retailer) only 1% says not effect on sale of advertisement.while 11%

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retailer says some what and nominal effect while 27% retailer says there is big effect on sale of advertisement.

On time delivery Quality Price Advertisement Q.14 How can Verka increase its sale?

10 23 12 5

Figure 3.3

INTERETATION: The above table and graph shows that the out of 50 our respondents(retailer) 23% retailer think if the verka gives a ouality product to our retailer then the the veka increase our product sale other27% are prefer to advertisement,ontime delivery, quality and price.

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CHAPTER VI SUGGESTIONS AND RECOMMENDATIONS

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SUGGESTIONS & RECOMMENDATION


Though the survey revealed that rural people like Verka's products to a great extent and there is more demand of Verka brand but then also some people want a change in its price, quality, quantity and some in availability. Therefore, to make its customers fully satisfied, some measures should be taken which will also add to its sales and improve its position in the rural market. So, there were some suggestions given by the people which are summed up as follows:-

a)

Increase in profit margin:Generally, shopkeepers are not satisfied with the prices of 'Verka products'. They

feel the products are bit expensive & provide a very little profit margin. Some other dairy brand like Baba milk, Today milk give big share of M.R.P. as profit margin compare to verka thus we should try to increase the profit margin. So that market share of verka may increase and we could dominate the market.

b)

Distribution System should be improved :Shopkeepers of large area are not satisfied with the distribution system. So,

distribution system should be improved and verka should maintain its access even to small shopkeepers.

c)

Lack of Advertisement :Significant no of shopkeepers have also complained about the advertisement of

the brand Verka. It should be made popular through more and more advertisements and 49

schemes so as to attract people of all age groups. More hoardings should be put in villages and with the help of word of mouth more awareness about products should be given.

d)

Availability :The products of Verka should be easily available in societies. There are some area

where Verka products are not available easily in societies. Therefore, Verka should expand its market in rural area, so that products are available easily. More variety of products should be send to the societies.

e)

Communication and soft skill training:- Some dealers complaint about

the behavior of delivery boys. They are the face of the company they need to provide proper training that who to deal with the shopkeepers and get work done.

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CHAPTER VII CONCLUSION

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Conclusion
Working at Verka Milk Plant,Jalandhar gave me an opportunity to apply my skills and knowledge, which I had gained previously. It gave me an opportunity to see working an organization and to be a part of it. Marketing Research Project on Products and market share of verka provide me an opportunity to deal with real time problems in day to day working of organization. Working with the other management students from various college and university give me a chance to learn a lot from them. It was an amazing experience with learning all the way, which helped me to brush up my knowledge and skills.

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CHAPTER VIII SWOT ANALYSIS

53

SWOT ANALYSIS
Strengths:1. 2. Good brand image of Verka products in the mind of people. Brand Loyalty among the people for Verka products.

3. Faith on Verka products by the rural and urban population. 4. Rural people satisfaction with quality, price, quantity and availability is also strengthen the dairy business.

Weaknesses:-

1. 2. 3. 4.

Lack of proper advertisements by the plant, such as posters, glow signs, etc. Lack of proper distribution system. Lack of proper marketing network in rural areas as like in urban areas. Very high rates of products such as ghee Rs.270 liter only.

Opportunities:-

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1. 2. 3. 4. 5.

Greatly improved expert potential for milk products of western as well as traditional types. Proper utilization of available resources to decrease the per unit cost. By product utilization for import substitution. Growing demand for milk and milk products. Cost of procurement of raw milk could be decrease significantly.

Threats:-

1. 2. 3.

Introduction of foreign products in Indian market. Poor quality of raw milk. The liberalization of Dairy Industry is likely to be exploited by multi -nationals. They will be interested in manufacturing milk products which yield high profits. It will create milk shortage in the country adversely affecting the consumers. A large number of brands entering into dairy industry and there increasing market share.

5.

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Questionnaire
I hereby declares that the information submits in questionnaire will be used only for research purposes not to serve any legal or other measures Consumer Taste & Preferences..

Q.1 In how many Milk Brands do you deal in?


Verka Baba Milk Saras

Today Milk Shudh Others,Specify________________ Q2. Which is the leading brand?


Verka Baba Milk Saras

Today Milk Shudh Q3. Why do u prefer this particular brand over others? Price Quality Taste 56

Service Regular Supply All Q4. Do you switch over to other brands? Yes No

Q5. Why do you switch over? Price Taste Availability Profit Margin Q6. Do you have faith in Verka products? Yes No Q7. If, dont like Verka products, please specify reasons? It is not available at all times Cost is higher than others Quality is not better. Profit margin is very low

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. .

Awareness and Knowledge

Q8 Are you aware about the following Verka product for different segment/consumer? Milk Ghee Skimmed Milk Powde Table Butter Paneer Khoa/ Curd Milk Cake Lassi Ice cream Q9. Are you aware of the shelf life of Verka product? Yes No

Q10. Are you aware about the storage condition of Verka milk? Yes No

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Media & Advertisement .


.

Q.11 Source of awareness to Verka? Plant Advertisement Dealers Milk van Other shopkeepers Q.12 Advertisement of Verka is? Efective Not Efective

Q.13 Effect of advertisement on sales? No effect Nominal effect Some what Great

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Q.14 How can Verka increase its sale? On time delivery Quality Price Advertisement

BIBLIOGRAPHY

NEWSPAPERS 1. AJIT 2. THE INDIAN EXPRESS 3. DAINIK JAGRAN

WEBSITES 1. www.milkfed.nic.in 2. www.milffed.org 3. www.punjabgovt.govt.in/government/milkfed.htm

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