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EDWARD DONFRANCESCO Address: 5833 Creek Valley Road, Edina, Minnesota 55439 Home: 952.521.5214 / 612.821.4206 Mobile: 612.834.

4663 E-mail: Profile:

QUALIFICATIONS SUMMARY Competitive, innovative, and proactive sales executive and business leader, with track record of success in escalating sales, inspiring optimal performance from sales team, revolutionizing sales support services, developing and cultivating strong interpersonal relationships, and establishing focused corporate programs and strategies that meet marketplace objectives. Powered with extensive market k nowledge and business management skills combined with broad-based and hands-on e xperience, competently supervises office and sales activities. Adept at setting initiatives and identifying goals and requirements to develop innovative systems and procedures that optimize delivery of client services and grow profit. Exper t in applying commercialization strategies through market evaluation, strategic planning, and sales campaigns. Highly capable of identifying and capitalizing on new growth opportunities through creative and aggressive marketing, project dev elopment expertise, and keen business instincts. Commended for establishing repu tation through leadership disciplines, perseverance, commitment, and dependabili ty that created a positive impact on the sales team and organization.

CORE COMPETENCIES Sales Leadership Expert at providing tactical leadership, professional sales development, and performance enrichment of inside and outside sales activities by cultivatin g multi-level skill capabilities that enhanced individual and team performance. Mentoring/Coaching Knowledgeable and proficient in coaching individuals and teams to discov er their inherent abilities and skills measured to key performance indicators an d performance appraisal systems. Training and Development Adept at designing and delivering training solutions that drove performa nce and productivity, including career and business planning, coaching and feedb ack, branding and marketing, accountability, productivity development, negotiati ng skills, and performance evaluation. Outstanding Communication Skills Comfortable interacting with diverse groups of individuals at all organi zational levels, from C-level executives to diverse consumers. Resourceful Problem Solver Skilled at identifying and evaluating complex issues and negotiating win ning solutions. ACCOMPLISHMENTS Consistently gained recognition and attained #1 status within the organi zation in 1998 and 2010 with the Highest Company Dollar Retention Percentage Certifica te of Achievement Award, which is the difference between gross sales income and commission dollars paid to sales associates, by influencing, motivating, and dev eloping sales incentives to generate the highest commission rate on sales while negotiating favorable commission plans for the organization. Awarded the Highest New Agent Sales Production Certificate of Achievement in 2 003 for developing the most successful and highest producing new sales associates with in a 70 branch office organization.

Personally exceeded annual national industry average of 6 closed sales w ith personal best average of 23 closed sales annually over a 7 year period. Earned Salesperson of the Year and Listing Leader of the Year Awards for ve years competing with 250 sales associates at Frank Kreiser Real Estate Compan y. CAREER OVERVIEW Served as a Senior Managing Sales Broker at Edina Realty Home Services, overseeing all aspects of day-to-day operations, including staff recruitment and retention, career development, business coaching, strategic, business, and fina ncial planning, developing the core competencies of sales associates, branch off ice growth and profitability. Demonstrated and executed in-depth understanding of sales and marketing techniques that led to a strong and highly effective sales team whose sales prod uction exceeded competitor averages while maintaining customer satisfaction. Fortified operating efficiencies and peak performance of the branch and sales team. Applied comprehensive market research indicators to create competitive m arket presentation tools that refined and strengthened marketing and promotional strategies. Developed and implemented a unique multi-channel marketing campaign that attracted new sales talent. Authored and administered the implementation of a sales manual for new associa tes that provided a structured yet flexible training curriculum for cultivating prospecting skills and problem solving strategies. Significantly and rapidly improved sales performance and drove individua ls sales success rate by combining systematic business coaching with accountability , confidence building, and motivation. Facilitated one-on-one weekly business coaching with sales associates fo r skill building, sales training, goal setting, business planning, and advanced career development. Researched, aggregated, and documented relevant market trends, legislati ve and legal issues, sales-oriented news articles, sales tips and scenarios, and sales events for e-newsletters produced and emailed weekly to 40 sales associat es and staff. Planned and organized invigorating, motivational, and content-rich 1-hou r weekly sales meetings discussing current market conditions, sales and marketin g strategies, techniques and scenarios with in-depth group discussions, problemsolving dialogue, networking, and PowerPoint presentations. WORK HISTORY Senior Managing Sales Broker | EDINA REALTY HOME SERVICES, MINNEAPOLIS, MN | 199 02011 Assistant Sales Manager/ REALTOR Sales Associate | EDINA REALTY, INC., EDINA, MN REALTOR Sales Associate | FRANK KREISER REAL ESTATE, EDINA, MN

EDUCATION Advanced Business Coursework: Business Coaching Certificate of Achievement, Integrity Coaching How to Be A Better Team Leader Certificate of Merit, Padgett-Thompson How to Write a Business Plan Course Completion, Hennepin Technical College Bachelor of Science in Electronics Engineering Technology; Deans List CAPITOL COLLEGE, COLUMBIA, MD Associate of Science in Electronics Engineering Technology; Graduated with Honor s RHODE ISLAND JUNIOR COLLEGE, PROVIDENCE, RI

CREDENTIALS Residential Finance Consultant (RFC) Short Sales & Foreclosure Resource (SFR) Certification Certified Residential Broker (CRB) Candidate Certified Residential Specialist (CRS) Investment Property Specialist Certification Accredited Relocation Counselor (ARC) Graduate, REALTOR Institute (GRI)

AFFILIATIONS AND ACTIVITIES Volunteer, MS Society for the Ride MS Campaign Chair, Minnesota Association of REALTORS Professional Standards Committee, Ethics and Arbitration Past President, Southwest Community Business Association Former Director, Minneapolis Area Association of REALTORS Board of Directors Former Member, Minneapolis Area Association of REALTORS, Regional Multiple Listing Service Committee Former Member, Minneapolis Area Association of REALTORS Bylaws & Forms Committee

TECHNICAL SKILLS Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) and Internet Explore r