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DONNA S. JENKINS 327 North Pearl Street Granville, OH 43023 (cell) 614.571.0758 dj15f8134@westpost.

net Corporate Communications Manager / Director Pharmaceutical / Chemical / Information / Publishing Industries Transformational communications expert who leads integrated programs to drive th e success of strategic initiatives and build strong global brands. Talented in p roducing powerful messages for competitive advantage and for promoting a shared internal vision across an organization. Excels in clarifying and sustaining a co rporate identity through design and communications that clearly portray the orga nizationOs offerings, values, and goals. Track record of shaping world-class tea ms that respond with agility to evolving customer demands. Core Competencies: Strategic Planning Integrated Communications Plans Project Management Interna l Communications Team Leadership & Motivation Message Development Digital & Pr int Communications Branding Corporate Reputation Management Executive Speechwriting Crisis Management Pub lic Relations PROFESSIONAL EXPERIENCE AMERICAN CHEMICAL SOCIETY Washington, DC & Columbus, OH 1989Present The worldOs largest scientific society. Department Manager, Marketing Communications Chemical Abstracts Service (CAS) Columbus, OH (2009Present) Propel global visibility of CAS products and services while simultaneously sharp ening internal understanding of business objectives and activities through strat egic corporate communications plan. Serve as thought partner and communications strategist for CAS president and board members. Ensure consistent application of corporate identityOs visual and verbal elements across the organization to fost er strong customer understanding of brand. Member of senior management Emerging Issues Board charged with identifying external issues that could impact business . * Increased search engine placement by 500% by transitioning communications from print to digital. * Achieved 300% increase in viewers to website by implementing global campaign u sing new ad techniques including rich media. * Succeeded in differentiating CAS by creating leadership statements emphasizing content quality that is far superior to competitor products. * Ensured one voice inside and outside the company by aligning multi-platform co mmunications strategy with global business functions. * Created messages that resonated with prospective customers through use of focu s groups. * Expanded CAS presence worldwide by directing PR and marketing communications m anagers to effectively use traditional, digital, and social media. Promotions Manager Chemical Abstracts Service Columbus, OH (20072009) Marketing Communications Specialist and Group Leader Columbus, OH Built a strong brand and boosted demand for CAS products and services through pr omotional strategies. Collaborated with product teams and business analysts to p roperly position offerings, identify optimal launch opportunities, and leverage use of trade events, conferences, and speaking opportunities to sustain companyO s market leadership. * Delivered 20% increase in sales in new markets by developing and implementing a global promotional strategy with special emphasis on Asia. * Increased prominence and sales of flagship product in biotech market through r evitalized branding campaign.

* Led $2M international promotional initiative that strengthened brand awareness and supported corporate sales revenue goals. Senior Staff Associate Industry Relations Washington, DC Directed ACS promotional events and marketing / media relations activities to ad vance organizationOs goals in the chemical industry. Targeted industry with spec ial events and wrote communications pieces to ensure internal understanding of e vent goals as well as articles for distribution to the media. Influenced develop ment of products and services by analyzing demographic data and market trends. * Built strong relationships with with corporations in the chemical and allied i ndustries, resulting in effective in special events programming. * Grew membership by developing marketing plans for the SocietyOs corporate memb ership program. * Created promotional materials such as brochures, feature articles, public info rmation material, speeches, audio visual aids, and proposals. * Enriched member experience through expert management of all aspects of biweekl y newsletter, including reporting, writing, editing, production, and distributio n. Staff Associate Staff Assistant QUALIFICATIONS EDUCATION MBA, Marketing, NORTHEASTERN UNIVERSITY Boston, MA BA, Public Communications, AMERICAN UNIVERSITY Washington, DC PROFESSIONAL AFFILIATIONS Public Relations Society of America National Federation of Advanced Information Services Board member 2009, Marketing Committee member 2009Present